MacTunes Magazine April 2015

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In This April Issue...

THE BUSINESS SIDE

CONTROVERSY CORNER

Performance Royalties

CROWN JEWELZ

J. HOLIDAY

Keep Calm & Be Professional

Copyright Your Work

Get the EXCLUSIVE inside scoop on R&B heartthrob J. Holiday.

Find out where he is now and if he’s still putting the ladies to bed!

Detroit rap princess and lover of jewelry Crown Jewelz talks to MacTunes about the real deal of being a female Hip Hop artist.

You write the rhyme, you do the time?!

Should artists be prosecuted for crimes based on the evidence being their own song lyrics? It happens!

Read this month’s Controversy Corner by Sheree Jaye!

4 Industry Pros You Need To Know

WORLD M.O.B. ENTERTAINMENT

Catching up with previous MacTunes cover artist Jayce Verse and his World M.O.B. Entertainment company.

Cover photo credit: Will Kennedy - Images by Kennedy

March Issue Corrections: Adry Sawza (spelling) QTheQuestion article

Our StaďŹ&#x20AC; C. ReneĂŠ Mangum Senior Writer & Editor

Destiny LeFlore Staff Writer & Producer

Yvette Lee Staff Writer

Sheree Jaye Staff Writer

Imari Obadele Staff Writer

Marguerite Clevidence Executive Assistant

Allen Redmond Promotions Director

Marcus A. Clarke Founder

About MacTunes The Movement MacTunes is a media outlet that is dedicated to showcasing and educating independent artists. It is our mission to provide a global outlet for artists and entertainers to unite, network and expand their reach. Being an independent artist is being a part of a movement. MacTunes' visionary Marcus A. Clarke is a trailblazer in this movement, helping indies stay indie, therefore keeping their profits in their pockets. We are here to help push the music industry more towards individualism, real talent and proprietorship, instead of monopolization by major labels and publishers. MacTunes aims to show the general public of music fans how much they've been missing out on in the underground music world. It's time to become household names without the use of gimmicks and record deals. Real artists. Real music.

Join the movement.

Voted By Listeners www.live365.com/mactunes419

1. Honestly by Darryl Lowrance 2. Anxious by Mylezia 3. Just Say No by Tamara Bubble 4. Best Night Ever by REO 5. U Ain始t Seein Me by Crown Jewelz

6. Smoke & Drive ft Big Sean by Pat Piff 7. Activated by Cloud Kicking Gang 8. Why Not Us by iBFresh 9. Get F*cked Up by FGA 10. Go by VA The Mobster

Photos: Founder of MacTunes in New York at the World Famous Apollo Theater

Cop It The Plug: Volume 1 Featuring Alabama rapper Lil Dirty Available April 17th

CHRIS TERRY!

BUSINESS OF MUSIC 101: A-TEAM One of the biggest mistakes new artist make is putting the cart before the horse. When an artist completes a track in the studio and give it to 20 individuals to listen and spread it to DJs, radio, friends, etc…. without getting the necessary documents in order, he or she is shooting themselves in the foot.

Make sure you remember to take care of your business first. Don’t take a risk in letting someone manage your career without proper knowledge of the business yourself, especially if you are a songwriter.

The following is the core of your career.

The A-TEAM Production Team Management Team Legal Team Artist development Team.

The production team is your initial contact with putting a quality product together. Always use the best writing and production on each song and don’t worry about being the sole writer or producer.

Collaboration is significant when getting your first hit song on the map. Your producer should be someone with an overall knowledge of music, not just a beat maker, that’s not the definition of a producer. A producer is the overall production chief of music, arrangement, vocal and instrumentation of how the session should flow. You may be the producer and artist.

The person who provides the music or track is the composer and I will explain the copyright ownership later on how this should sink with publishing.

The Management team consist of your personal manager and business manager.

Personal manager is the quarterback of the A-Team, the person who takes care of the

day to day activities of the artist and keeping a schedule of short term goals to be achieved. The personal manager is usually under a 2 year agreement with the artist and is highly trusted in his or her role. Take your time in choosing a manager in the music business. The business manager is an individual who will handle the money and tax portion of the business. A business manager is usually contractual and works only when there is a financial transaction.

Make sure you take care of the small details with your business manager, it could be the difference in a long term financial headache.

The legal team is an entertainment lawyer or paralegal who will handle the legal aspects of a contract or negotiations.

You only need an attorney when there is a major situation at hand. An attorney can be expensive, so choose a good music consultant before you retain an attorney. A consultant can do everything an attorney does except represent you in the court of law.

Artist development team is putting the icing on the cake in developing the artistry you have put together, from your stage show, photos, image consultant, publicist and consultant. Your team will define the marketing direction of your career.

Remember, your A-team is key to keeping your career on track and having a consistent direction. You need to have a team, because you cannot do this alone, if you want long term success. Good luck and remember!

The business of music, take care of yours!

The A-TEAM Production Team Management Team Legal Team Artist development Team

Written by C. Reneé Mangum

Completing a copyright for your work is of the utmost importance for songwriters, producers and anyone who creates original work. If you are planning to make money from your songs, be sure that your work and your money are legally protected.

Technically, as soon as you complete a song, you are the rightful owner of its copyright. When it is recorded or written down, you are the legal copyright holder. In terms of recording, it doesn’t have to be done in a fancy way. It can be handwritten on paper or recorded on your Smartphone. You don’t have to mail it to yourself, which is often referred to as the “poor man copyright.” The fact that it is recorded means it is exclusively yours.

However, it is still important to have your song registered with the Library of Congress Copyright Office. There are a couple of reasons why.

Cowrites If you wrote your song with someone else, you need to have a clear understand of what portion of the copyright each of you own. Do not take this lightly. If you do a 50/50 split with a co-writer, that’s fine.

However, if you wrote the majority of the song and someone else gave input or made minor adjustments, you may want to do a less even split since the work was not divided equally. In the eyes of the law, if a song is jointly created, it is automatically a 50/50 copyright unless otherwise specified. This means that if you sell your song and money starts rolling in from royalties, you would both get an even split, even if you do majority of the work, if you don’t have it spelled out what portion belongs to each writer.

Legal Disputes Another reason why you would want to register your copyright is in the case of legal disputes concerning that song. For example, if you write a song on April 15, 2015, and someone else claims they wrote that song in the future, you could end up in a legal battle. If that other person actually registered the song with the Copyright Office and you did not, chances are you will lose the battle. The law respects the legal process more than technicalities. Even if you did a poor man’s copyright in this case, the other party still has a stronger case since mail can be tampered with and/or forged.

Don’t find yourself on the wrong side of the fight for what is rightfully yours.

Registering your work is not a hard process. There is application and fee information available on copyright.gov, along with many other facts about copyright protection. The process of doing a copyright has been simplified over the years and protects your music for your entire life plus 70 years after death. For more information about the copyright process or for help with completing it, reach out to us at MacTunes. We can help!

Choosing Management Written by Destiny LeFlore

There are many things that all artists should consider when taking the next steps in their career. Management of course should be at the top of your list.

This may seem minor but it is what I will consider KEY in maintaining your career.

When you are an artist, the load of business and scheduling can become hectic and stressful, especially if you are big on lyrics and the production part of your music (in which all artists should be). Having someone responsible, organized, and dedicated is extremely important when it’s time to pick someone to take on the role of a manager. Often times we see artists taking on the role of both artist and manager usually ending badly!

In case you are not certain on what a manager does and what responsibility he/she should have in your career, I’ll briefly explain. Managers keep up with finances and help you budget when it comes to how much you spend on things like studio time, fashion expenses, etc. They are also the middleman between you and the people seeking you. While there are different

types of management, as an independent artist, my advice is to choose one person to wear all of these different hats. Choosing a manager isn't always easy but it can be simple.

So many people take the route of choosing parents and close friends to manger their careers, which can be a good idea. The load you carry gets easier and you have someone on your team who believes in you and wants you to succeed just as much as you want to succeed. Although I pointed out this to be a good idea, I would be a fool not to inform you on the cons of hiring close friends and family.

In many cases, we see artists hiring parents and friends and eventually the bond they once had gets broken for many different reasons. The difference in opinions, stealing money, lack of communication and dedication are all real life situations that you are not exempt from.

We all get busy and wrapped up in the things we consider important. Having a manager in this stage of your career is important. I know what you’re thinking,

because you’re an independent artist, you don’t have the money to pay anyone right now. That’s okay! This is why choosing someone you believe in and who believes in you is important.

They’ll make sacrifices to meet your needs, to help and support you all the while understanding that reaching major success is a process.

If you are considering management and don’t know which way to turn or you need help finding someone, MacTunes will always be here to help!

Performance Royalties Written by C. Reneé Mangum

Songwriters, let’s get paid! The name “performance royalty” can be a little deceiving. It makes you think this royalty is for the performing artist, when in fact it is not. A performance royalty is owed to the songwriter and publisher of a particular song whenever it is broadcasted or performed in public. This would include if it is played on terrestrial (over-the-air) and satellite radio, network and cable TV, films, commercials, games, internet radio, music streaming services (Spotify, Pandora) and live venue performances. It doesn’t matter who’s singing the song, what label it’s on, or if it’s live or recorded – you still get paid for it. Since all of these avenues are responsible for paying royalties for performances and can’t possibly hunt down every songwriter and publisher for every individual song, Performing Rights Organizations are used.

As a songwriter, you need to be affiliated with a Performing Rights Organization (PRO) such as ASCAP, BMI, SESAC and SoundExchange. They collect and distribute royalties on behalf of songwriters and publishers, after deducting a nominal fee for their operating expenses. Each PRO has a different method of tracking your performances, which will be discussed in full in a future issue. Feel free to research the PRO websites for more information.

There is no standard rate for this royalty; rates are negotiated between you and the PROs you register with. Royalties are typically sent to you via check by mail every quarter (every three months).

There is quite a bit of paperwork involved in associating yourself with these types of societies, so there are companies that can handle this process for you, such as CD Baby and other subscription music services.

Written by Destiny LeFlore

DID YOU SPELL THAT RIGHT? As a writer, I am constantly communicating with artists via email. I can’t tell you how unprofessional it is when I email someone for a possible interview, and they respond with the lingo that would be used via text to let your friends know you're outside. I am also guilty of texting short cuts; technology has made our generation lazy, I admit. But I do believe there is a time and there is a place for professionalism.

When reaching out for possible business, spell check is always key. There’s

nothing worse than reading an email with a list of things you want us to do for you with misspelled words. It is so easy for labels, managers, promoters, and even journalists to take advantage of you or ignore you when they find out you don't even know how to properly send an email.

being in court or in debt. Most of us grew up with our parents telling us how important it is to be educated and here I am telling you they were right.

While conducting business, present yourself as a professional at all times.

YES, this even includes when you are sending emails.

On a serious note, before you become an artist, make yourself a business man/ woman first. In the music industry alone, there are so many cases where artists lack the knowledge they need and put trust into the wrong people. This leads them to

Here I am, Destiny LeFlore, telling you to always proofread and to always conduct yourself like you are meeting with the person that’s ready to sign you to a multi-million dollar deal. In the words of Dame Dash, always be a “BOSS”!!

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4

!"#$%&'()*'+%),+$) -..#)/+)0"+1 Written by C. Reneé Mangum

What do a music supervisor, an entertainment law attorney, a booking agent and a music publisher all have in common? YOU if you’re working your professional circle correctly. These are crucial contacts that you as an artist must have if you are trying to seriously pursue a career in entertainment. Let’s look at who they are and why they are important to you.

Music Supervisor A music supervisor is the person responsible for choosing music for a visual media project, such as a movie or TV series, and getting it licensed to use.

This person oversees the creative and business aspects of the music for a project. This means a music supervisor has to have a good ear for music in addition to good negotiation skills to achieve proper clearance and price for the songs they select.

The music supervisor helps the director of the project enhance the action or mood on screen with the music they select.

A music supervisor is the person you need to know if you want to have your songs placed on more than the radio. If you build a consistent and reliable relationship with a music supervisor, they will get a feel for your music and know who to come to if

they are looking for something that is your style. Many times, music supervisors are on deadlines and need songs immediately. So your music needs to already be copyrighted and ready for clearance and licensing.

Getting your music placed in movies and on television can be a very lucrative aspect of your career. Find a music supervisor and keep them in your professional circle.

Entertainment Law Attorney In terms of legal assistance, don’t assume that just any lawyer would be able to help you. Different attorneys

specialize in different fields. You need to know an entertainment law attorney.

Entertainment law encompasses areas of law such as intellectual property, contracts, defamation and international law. Having a lawyer that specializes in hit-and-run cases would not be the best suit for you in your career. If someone else uses your copyrighted song, you need an entertainment attorney to file a suit for copyright infringement. If you were being presented with a recording contract, you would want an entertainment lawyer to negotiate it and make sure you are getting your fair share. Entertainers are constantly being reported on in the media, which could lead to slander or defamation. An

Recording contracts have been known to make and break careers.

Be sure you know what yours says! entertainment lawyer can sue the publisher. These are only a few examples of the things an entertainment law attorney is trained to look for, in order to protect you in your career.

When you get serious in your career, you will want to add this person to your professional circle. Some entertainment lawyers even offer reduced rates to independent artists, so that you can keep them on retainer even before the big money starts to roll in.

Booking Agent A booking agent is essentially like a broker in the entertainment world. The agent is the middleman between the artist and/or manager and the promoter.

Unlike promoters, booking agents do not take any risks in putting on a show or production; they facilitate deals between artists and promoters. The booking agent is important to the artist because he or she has access and relationships with promoters that the artist does not. The same goes in reverse, where the agent has relationships with artists that the promoters may want. Either way, artists and promoters will seek out wellconnected booking agents for shows.

As an artist, your job is to make music, not spend all day on the phone trying to book the next gig. Hiring a booking agent is like hiring a salesman and employment agent. This person goes out looking for opportunities for you and sells your talent to the club owners or promoters, ensuring them that booking you will generate ticket sales.

They negotiate fees or percentages for you with the promoters or club owners.

If you have a booking agent in your camp that already knows their way around the show circuits, you are bound to get more work and money our of a

deal than you would if you tried to book these gigs alone.

Linking up with a music publisher can be a very lucrative investment for you as a songwriter or composer. A music publisherâ&#x20AC;&#x2122;s job is to ensure that you receive payment through royalties whenever your work is used. Some music publishers will provide a substantial advance against future income, which puts money in your pocket now for a percentage of what you will receive in royalties later (be sure to have your entertainment law attorney negotiating that percentage and advance for you).

Music Publishers Music publishers have relationships with artists, producers, A&R directors, music supervisors (see what we did there?), and others who are responsible for song placements for performers, movie soundtracks, etc. In order for

music publishers to make money, they must help you make money as well. So this is a win-win situation if you have marketable music.

Having the right key players in your professional circle can make or break your career. Networking, relationship

building and good music are keys to success in successfully utilizing your professional circle. These are industry players that you need to know if you want to take your career to a consistent moneymaking status.

Cop It Cultur3 Junky - Translee knowtranslee.com

Controversy Corner:

You Write The Rhyme, You Do The Time?!

Written by Sheree Jaye

For as long as the music industry has been in the world, artists have been known to write song lyrics reflecting either current or past personal experiences, relationships or feelings toward controversial epidemics.

While some may actually be telling the truth about things they have experienced, there are some that openly admits to fabricating their lifestyles to just simply boost their record sales. Artists labeled particularly as “gangster” rappers have been in the hot seat regarding their lyrics for many years and have been shunned for their vulgar yet raw lyrics that typically promotes illegal drug distribution, promiscuity and most of all, violence.

However, at what point are we able to determine the lyrics to be fact or fiction?

Did anyone really believe that Bob Marley actually shot the sheriff leaving only the deputy to survive all those years ago? Why Not? Is it because the song had less bass with less aggression behind the words spoken? Either way, whether he did or did not actually shoot the sheriff, the SONG was just that, A SONG! And the lyrics should not and were not used to convict him of any crimes that were eerily similar.

Using song lyrics as a form of evidence does seem a bit silly but it is absolutely true! This bizarre form of evidence has become a topic of discussion most recently when several local artists have been tried and some even convicted for crimes that they supposedly confessed to through their song lyrics. What happened to the constitution? Is freedom of speech no longer a valid statue? Or is the constitution

only valid for a select few? With all of the recent trials and proven wrong convictions one cannot help but see how the justice system is extremely flawed!

murder was of two young men who were both gunned down at a home in Newport News, VA. According to an article written on the Huffington post website about the case, Twain Gotti was already a suspect Music is music and it should not be viewed due to several witnesses saying that he had as anything other than just that. Whether a fight with one of the victims a few days it’s R&B, Country or Rap, it is all for before the murders occurred. However, it entertainment purposes. However, the San was the lyrics to a song he wrote called Diego Gangs –Divisions Chief, Dana “Ride Out” that brought on the charges.

Greisen has a slightly different point of “Everybody saw when I motherfucking view. In an interview, Dana stated that, choked him. But nobody saw when I “Rap music is just another form of motherfucking smoked him, roped him, communication that gang members use,” sharpened up the shank then I poked him. implying that lyrics should not be taken 357 Smith & Wesson mean scoped him. lightly. The most recent case of guilty by Had me crackin’ up so I joked him, it is implied lyrical confession is that of a local betweezy six feet ova, told ya fuck with my rapper from California by the name of Tiny money I'll roast ya." These are the vivid Doo. Tiny Doo was facing life in prison words that were stumbled across by the because prosecutors insisted that his lyrics detective who believed that the lyrics were promoted gang violence and that he a clear confession to the homicide benefited from the record sales due to the committed back in 2007. The words are increase of “street cred” that the gang had undoubtedly very violent in nature, but are received. However, after 8 long months of they enough to convict a man of a murder sitting in jail, time in which he will NOT he did not plainly confess to? With no get back, Tiny Doo was acquitted on other concrete evidence, the lyrics were March 15, 2015, of all the pending charges enough to bring forth a charge but not against him because of the lack of enough to convict him of murder. evidence that the prosecutors actually gathered. With no previous criminal Although Twain Gotti was not charged record, Tiny Doo was arrested simply with the murder case he was still convicted because of his lyrical abilities. Where they with gun charges that landed him in prison do that at? anyway. With more and more artists becoming independent do you believe that Another case of guilty by creative lyrics should be allowed in a court of law expression would be that of Twain Gotti, a and used as evidence? Do you believe that local rapper from Virginia who was these charges were just? Are lyrics simply charged in 2013 for a double homicide, a way for artists to express their secrets which was committed back in 2007. The

Controversy Corner:

You Write The Rhyme, You Do The Time?!

Written by Sheree Jaye

and what should be the line of distinction between fact and fiction? We want to know how you feel.

Sheree’s Personal Opinion: Yes some songs reflect personal and real life situations, but lyrics should not be able to bring forth charges on anyone. Cops are getting lazy and no longer want to do the work that’s required of them and want the evidence to just fall in their laps. If they want a conviction, find some actual evidence!! It’s the same with all the “fearing for my life because he ran from me” cases. The Law is getting ridiculous!

This has been Sheree Jaye and I am over and out!

Pictured above and to the left: Tiny Doo

What are your thoughts?

Discuss with us on www.mactunes.org Pictured below: Twain Gotti

Crown Jewelz "CROWN JEWELZ" !Mixtape Crownjewelz1.bandcamp.com!

Soundcloud www.soundcloud.com/ crownmejewelz Facebook https://www.facebook.com/ crownmejewelz

How it All Started…

Detroit Native, Tiara Jewel, also known as Crown Jewelz, just may be the next big thing out of Detroit. Reflecting back on word search puzzles and poetry, Crown Jewelz has had a love for words since the age of 13. At 14, she found her “thing” while listening to none other than “So Icy,” by Gucci Mane. Being captivated by the beat and her love for jewelry, of course Jewelz picked up her pen and pad and fell in love with Hip Hop. I sound like WHO? !Being compared to legends such as Trina because of the sex-appeal she isn't afraid of showing and Left-Eye because of her voice, wordplay, and subject matter, Miss Crown Jewelz is under a lot of pressure to live up to such iconic women. But she takes it as a compliment and motivation to grow.

Real Life Inspiration…

Losing both a sister and a grandmother to cancer, Crown Jewelz used her music as a way to vent and deal with pain, not knowing all the while she was creating a name for herself.

Becoming a young voice for women, Jewelz just may be the female version of Kanye West when it comes to her rants!

Too Much Opinion?

In entertainment, women are always at fault for speaking their mind, being too sexy, and even being too ambitious. Crown Jewelz takes this all in stride saying, “My support has been great. People don’t have to support you. It’s either they like you or they don’t… luckily for me, they like me.” She pointed out that her music draws in women and men alike, because she speaks on things everyone can relate to.

Not only is she lyrical, Crown Jewelz also has a soft spot for humanity which forces her to believe that she is ahead of her time. Focusing her time and efforts on music and things that really matter, she says people her age are so busy partying, they don’t have time for much else. After giggling, Jewelz clears up that she too loves to have a good time but it’s not all she's doing.

If you haven’t heard of Detroit’s own Crown Jewelz, she’s still giving you a chance to catch up until she drops something new. “It’s summer time. I’m ready to give you guys something to ride to,” says Jewelz while planning on dropping Diamond in the Rough on her born day. Listening to new beats, writing new lyrics, and celebrating her 23th birthday, Crown Jewelz plans on making the month of April an all around celebration.

Cop It Crown Jewelz Mixtape Crownjewelz1.bandcamp.com

nb !

Mamaâ&#x20AC;&#x2122;s Boy With The Midas Touch Written by Yvette Lee

Hailing from the small town of Douglas, Georgia, Norris Bennett AKA NB began his music career on MySpace, where he uploaded his music and quickly became one of the biggest unsigned artists on that platform.

Growing up NB was a military brat and was exposed to many different cultures. Unfortunately his father was an abusive alcoholic, which caused his mother to get a divorce when NB was in elementary school. This caused him to grow up very quickly and become the man of the house. "My mom did the best that

she could on one salary raising two boys, but I started working at 13 to help my mom pay the bills," said NB. This was the beginning of NB's lifestyle of working hard to achieve goals.

A "Mamas Boy" at heart, NB values his mother's opinion. His mother believed in him from the moment he decided to quit his job at the Walmart Distribution Company to pursue music full time. "I told my mom that I wanted to step out on faith and quit my job because I believe in myself; and she said that she believed in me too. When she said that, I gave my job 2 weeks notice and headed straight to Atlanta," NB said. Although NB had the support of his mother, other family members were not as easy to convince.

Coming from a religious family, extended family members expressed their disappointment that he was not singing for the Lord. Of course with all of NB's current success...they have clearly changed their tune.

NB's current single "Drinks On Me" is climbing the iTunes charts. In addition to music, NB is also an accomplished actor.

Acting jobs had been coming in so fluently

that he had to take a two-year hiatus from music just to accommodate his busy acting schedule. Landing the job on his very first audition for the hit Tru TV show South Beach Tow, NB appeared in the show's highest rated episodes. He also just finished shooting a HBO pilot starring Dwayne "The Rock" Johnson and Mark Wahlberg titled "Ballers" which will air summer 2015.

With all of his success, I couldn't help but ask if NB is a single man. Surprisingly, his last girlfriend of five years broke up with him at the height of his success. "I'm definitely single right now," NB said with a chuckle. "I'm a down to earth dude, so I would love to have a down to earth girl who understands and respects what I do," he added.

NBRapperSanger www.NBRapperSanger.com

UPCLOSE&PERSONAL What do you think of President Obama?

Yay or Nay

"For me, it's all about the hype, like somebody who pays a lot of money for advertising a CD and that advertisement is all over the world.

So now it's in your brain that you have to go get that CD. You go and buy the CD and you're all excited about it, then you pop the CD in and listen to it...and it's not what you expected."

Threesomes: Yay Fake Butts: Nay "It may bust open on the bed and then I gotta clean it up."

Marriage: Yay Skinny jeans on men: Nay Nay Nay A Woman President: "Time for a change, so I would say Yay" Same Sex Marriage: "Hmmmm, I have nothing against gay people, I have a lot of gay fans but I think marriage should be between a man and a woman so I would say nay, it's ok to have domestic partnership, but marriage is on another level."

Written by Destiny LeFlore

What’s behind the mask of southern rapper Demon James? Some things you would never guess by listening to his music. With songs like “Bout That Life” and covering “Move Dat Dope” by Hip Hop hit maker Future, Demon’s humble spirit is something many people don’t expect. From the streets of Alabama, Demon James has taken on the role of being a role model for kids growing up in those same streets. Motivated by family and people who share the same reality as he, James takes pride in his city and the people that he has shared a studio with.

While many people await the day when they can join forces with huge celebrity artists, James makes it clear that he’s more than happy with the camp he’s with now.! Referring to his James Street Ent. family as an All-Star team, he wouldn't dream of collaborating with anyone else

without them. He wouldn't mind being on the same track with legendary artists like Outkast, WuTang, and UGK. However, it was refreshing to hear that he would love to work with that unknown undiscovered producer that’s sitting home right now in front of the computer making HITS more than anything!

The rapper Demon James and the person Demon James are totally different. He and his people have thrown Fun Day events for children in their communities as well as fundraisers for families that lost their homes due to storms. “We were throw away kids; these fundraisers do way more for us than we could ever do for them,” says James explaining why taking on this responsibility means so much. He will continue to reach back to those growing up in the same neighborhoods as he. Although James

doesn’t take on that approach in his music, he has let his actions speak much louder than his words.

“People identify with real life,” he says when asked what motivates him. James says he never noticed that he doesn't speak on his willingness toward the community in his music, but states that everyone should take part in seeing their community grow. James Street Entertainment has only started its journey of what he knows will be legendary. With a helping hand and a southern slang, gangsta’ music doesn't define who Demon James is. It only connects him with people going through what he has gone through.

James Street Ent

Photo credit: Will Kennedy|Images by Kennedy

J . Holiday Photo credit: Gregory Backmon

Written by C. Reneé Mangum

Born Nahum Grymes, but better known as R&B sensation J. Holiday, he is back and better than ever! A true lover of music and now a knowledgeable businessman, this ”Bed” and “Suffocate” hit singer is back on the scene to revive the current state of R&B. MacTunes writer C. Reneé had an opportunity to chat with J. Holiday about his journey in the industry and where he’s about to take us next.

The name J. Holiday can be seen as a merger of two important aspects of his life: family and music. The J stands for James, which was his uncle’s name that

passed away in 1991. In an effect to keep his mother’s brother’s name alive, he carries his initial daily. The Holiday portion is more profound than you may think. You know the warm and easygoing feelings you have on Christmas as family surrounds you, vacationing and relaxing.

That’s the same feeling that labels had as they listened to J. Holiday’s music. It was never a hard sell. It was easy to listen to and gave industry leaders a chance to sit back, relax and vibe with the sensual crooning in his songs.

While listening to his music may feel like being on holiday vacation, J.

Holiday’s journey in this industry was no easygoing endeavor. He started in this industry in a singing group that transitioned from Washington D.C. to Atlanta fresh out of high school. That relocation was a game changer, something that none of them were actually ready for.

They linked up with industry mogul Anthony Tate, who helped them circulate their music. J. Holiday described the first six months of this time period as “a crash course of everything I didn’t know.” They quickly realized that there is so much more to being an artist than being in the studio, taking pictures, shooting videos and having talent.

EXCLUSIVE: J. HOLIDAY

“It was frustrating to go from a group to being solo and getting signed just wasn’t happening. So Back Of My ‘Lac was my ‘I quit’ song.”

- J. Holiday, explaining his journey Leo Praesen

Photo credit: Gregory Backmon

Getting a recording contract as a group seemed to be an impossible feat, considering labels at that time were not looking for group acts. Realizing that their journey as a group was coming to a close, J. Holiday ventured out as solo act. He began recording and shopping his demo, which including his hit “Back Of My ‘Lac.” In talking about this song, J. Holiday stated, “It was frustrating to go from a group to being solo and getting signed just wasn’t happening. So Back Of My ‘Lac was my ‘I quit’ song.” Ironically, his quitting anthem is exactly what got him signed to Capitol Records.

be in his Sunday best attire. So, as an artist, he got as far away from the forced dress clothes as possible and vowed to be himself and wear what he wanted. That was of utmost importance to him when he started working under a label, “do not dress me up like an R&B singer.” At the time, he also listened to more Hip Hop than R&B, so it was natural to emulate the appearances of those he admired. Then he was introduced to his ultimate inspiration, Marvin Gaye. This newfound love for R&B helped him embrace more of the typical R&B style while still being true to who he was as well.

As an artist, J. Holiday has always had more of a rapper’s appearance than that of an R&B artist. He had long braids, tattoos and wore fitted baseball caps. He wore jeans, gym shoes, t-shirts and button-down shirts, as apposed to suits, ties, and silk shirts.

Being raised in the church, he had no choice but to dress up as a child. His mother was the preacher, so he was always expected to

Considering he was raised as a preacher’s kid, inquiring minds wanted to know why J. Holiday didn’t do Gospel music.

His response was, “I always felt that I didn’t want to do it if my heart wasn’t really in it. Being forced to go to church doesn’t mean you want to go that route with music. I didn’t want to be fake about it.” With that philosophy and his mother’s blessing, he

Pursuing music as an artist with a major label, J. Holiday realized quickly that there is a stigma about the music industry. That stigma says, ‘do what we say or else.’ Despite the huge charttopping hits he recoded, label life was frustrating at times. His mother taught him the value of testing his heart to see if something feels wrong. “And if it does, you can’t let them change you.” After years of being signed with Capitol and then DefJam Records, he decided to venture out on his own and create Holiday Music Group. It was never his intention to run a record label. However, with the ever-changing state of music and the Internet, especially social media, he made a leap of faith in order to ensure that he could stay true to his own artistry.

Question from a fan: Oscar Grijalva asks...

What do you suggest a local artist do who is trying to do something with music?

See the answer to this question above!

Photo credit: Will Kennedy|Images by Kennedy

EXCLUSIVE: J. HOLIDAY

pursued what his heart told him to. In a discussion with his mom, they realized that he could touch just as many lives with R&B as he could have with Gospel.

“And who knows, it may be something I do in the future,” J. Holiday added.

He is still learning new things every day about running a successful label, but he has big plans for Holiday Music Group.

And as a label head, he still holds true to standing his ground and not letting situations change what he believes in, like his mother taught him. He wants to find other great artists to work with, who want to make real music as opposed to what he referred to as, “bubble gum, just get paid” type of music. He intends to give artists the opportunity to be who they are and hone in on their craft without the pressure of a label telling them what’s hot and what’s not.

In regards to the fan question asked (see photo box below), J. Holiday lends some advice to aspiring artists. “Do your research and really know the industry you are trying to get into. The music industry is a beast but there are a lot of avenues to break into it.” He encourages artists to put together an EPK, have good quality music for people to listen to and always strive to increase your online presence.

He added that very rarely do you get

discovered on the street. “It’s all about your determination because nobody is just going to give you anything. It takes a lot of hard work and dedication.”

As an artist, a father, and a businessman, J. Holiday is a man on a mission to bringing real music back.

Working with the same team he’s had since the beginning and having grown up a bit since he started, he has changed his ways as well as his image. The braids are gone and it’s grown man season for @KingJHoliday. He has more music coming, new performances (including some acting) for his fans and be ready to support his foundation called Holiday Health. Go get the albums, old and new, Back Of My Lac, Round 2, and his latest release Guilty Conscience. Support real R&B.

Turn the page to see how J. Holiday answers C. Reneé’s hot seat questions from fans!

EXCLUSIVE: J. HOLIDAY

J. Holiday In The Hot Seat See how J. Holiday answered these questions from fans!

What is your favorite color?

I have many favorites, but I think my ultimate favorite is burgundy. That’s because I’m from Washington, D.C. I’m a Redskins native, so I’m gonna forever love my burgundy and gold.

Photo credit: Will Kennedy|Images by Kennedy

Chocolate or Vanilla?

I’d have to say both! Well, I mean, I’ll say chocolate. I’m not a real big sweets person but I’d say chocolate.

What’s your favorite car?

My specific favorite car would probably be the ’75 Cadillac Convertible El Dorado... ya know, preferably with some spokes on it.

What’s your favorite vacation spot?

Well, seeing as though I don’t get to take many vacations, one of my definite favorite places to travel to would have to be Tokyo.

I’ve been there a few times. I love the city, I love the people. Australia is good too. But Tokyo, Japan, definitely.

What’s your favorite hometown DC restaurant?

Come on man, that’s gotta be Ben’s Chili Bowl. I shot my first video in front of them. Ben’s Chili Bowl all day long. One of the longest standing buildings in DC. Would you rather fly or drive?

Honestly, I would rather drive. There’s nothing like being on the tour bus with everybody. When you fly, everybody just gets on the plane and goes to sleep. But when you’re on the tour bus and you’re driving... (chuckles)... there’s a lot of fun going on.

From the ladies wanting to know if you are still putting them to bed... Silk sheets or egyptian cotton, what’s your preference?

Ummm... I don’t know. Can we just be on the floor? (laughs) Sike, ummm... I like cotton. I’m a cotton person. Silk is cool though, ya know... I heard it’s nice to wrap your hair down in. (laughs) Is there somebody special in your life right now?

There are a lot of special people in my life (laughs) but I know what they mean... Actually, J. is focused on being a good father right now and doing more music for the fans. So right now, no... I’m flying solo right now.

J. Holiday

@KingJHoliday

@KingJHoliday

Mylezia The Princess of Delaware

@Mylezia

Written by Sheree Jaye

Nina Simone said it best in 1970 that, “to be young, gifted and black is where it’s at!” As the princess of Delaware, Mylezia holds this statement to be true. She is young and beautiful. She is most definitely gifted. She is the essence of what it means to say black girls rock! The R&B star from

Wilmington may not have been in the game long but she is doing numbers and numbers don’t lie! With over 12K twitter followers and over 7,000 Instagram followers that’s steadily growing, Mylezia King is stepping into the music industry strong. And she is grabbing her Snickers

because she’s not going anywhere for a while. The “Anxious” singer took some time out for a little Q & A with MacTunes to talk about her career, people who are important to her and what’s to come in the future.

Sheree Jaye: How old were you when you produced your first single â&#x20AC;&#x153;Girls Night Out?â&#x20AC;?

Mylezia: I was 17 years old when I wrote Girls Night Out.! I created the melody and took my lyrics to a producer.! Chuck Finney stepped in and completed the production. I actually have two versions with rappers: Javier Starks (DC) and SB (Philadelphia).

Sheree Jaye: Your single Anxious was voted #7 in the top #10 on our MacTunes Radio Station. How does that make you feel knowing that you are truly a fan favorite?

Mylezia: I was excited and humbled at the same time. I love my supporters.! There are so many great artists around.! When someone takes the time to listen and vote.....that's special.! I will never change

the personal time I share with my supporters.

Sheree Jaye: Have you ever received any personal advice or performed with any well-known artists that are out presently?

Mylezia: Yes, I have opened for K. Michelle and she showed me a lot of love.!

She also would encourage me on twitter.!

It was my social network!mentor, Missy Elliott, whom I've never personally met, that gave me the most advice.! No one would have every known me if Missy Elliott didn't recognize me and follow me on twitter.! She shows love and support to all of her faithful supporters and pushes us to strive for excellence.

Sheree Jaye: When creating a song, who do you have in mind as your target audience?

Mylezia: I think about people my age.!

What we go through personally or the people that surround us. I believe my audience are amazing teens and young adults that have a love for music period.

Young people that watch others accomplish their dreams and refuse to give up.

Sheree Jaye: There are a lot of artists that have been signed and put out a song, and then you no longer hear from them again.

What are some of the steps and precautions that you are taking to NOT become a one hit wonder and make Mylezia a regular household name?

Mylezia: I don't focus on that. My focus is my music.! I sing and write.! I spend a great deal of my time perfecting my craft as both an artist and songwriter.! Music is apart of my journey and as long as I can

breath I will create.! I'm relentless but more than that I am blessed to have a mother that will provide the necessary tools for me to continue to make great music.

Sheree Jaye: If you had not decided to pursue a music career, what is it that you were most likely to make your career goal?

Mylezia: I've always wanted to become a veterinarian. I have a passion for animals and science.

Sheree Jaye: What does Mylezia have planned for the future? Any concert tour dates? Album releases?

Mylezia: I plan to do high school and college tours, tour abroad, write and record music and get my music to the world.

Sheree Jaye: In your opinion, who is the best R&B singer that is out now that you feel does not get as much attention as they deserve?

Mylezia: I am a huge Alicia Keys, Missy Elliott, Rihanna, J-Cole, Kendrick, Meek Mill, Snoop Dogg and Andre 3000 fan.!

They don't have any issues.

Sheree Jaye: What can you say that you most improved on since your first single release of “Girls Night Out” compared to now with the release of “Anxious”?

Mylezia: My writing skills and production team is everything.! I've been through and witnessed some things.! I have a team that pulls stuff from inside of me that others may not take the time to recognize.! I didn't have a machine behind me then.! My team is strong now.

Sheree Jaye: You recently had a birthday, how did you spend the day celebrating?

Mylezia: I went on a date with my father.!

That was special to me.! I don't get to

spend much one on one with him.! I pray that we continue to build.! Moments like that are unforgettable,!I also hung out with my great grandparents.! They are my rocks.!

My mother makes sure my foundation is built on family.

Sheree Jaye: Who do you consider your support system and how have they supported you during your music journey?

Mylezia: It started with me and my mom.!God blew my mind as He began to add and remove people from my journey.!

Now I have: The Dezperawdos from Virginia, Court Digga, Kristin Schloesser, Jontae Willingham, Sonny, Jorge Perez, Will Simmons and my mother!are committed to making sure I succeed.!

Sheree Jaye: At this point you are considered an independent music artist but it looks like you are looking to be signed, how is that looking at this point? Are there any potential candidates that you are looking at?

Mylezia: As you know nothing is solid until the paperwork is finalized.! My focus is my music and not chasing a deal.! What God has for me is for me.! I am enjoying this journey.! The support I receive from DJ's around the world, Program Directors and my fans are everything.

Sheree Jaye: Do you have any siblings?

Older? Younger?

Mylezia: Yes, I have a little sister and brother on my father's side. I am the only child of my mother.

Sheree Jaye: What are some things that you feel the world need to know about Mylezia?

Mylezia: Music is a huge part of me but my family is everything.! My best days are spent helping others.! A huge part of this industry is about creating fantasies and selling a lie.! I am who I am.! A girl that loves music and has been given a platform.!

I rep my home state Delaware.! The home of some dope artists. I love God with all my heart and soul!

Sheree Jaye: What artists would you like to work with, maybe on a collaboration and why?

Mylezia: J-Cole, Andre 3000, Snoop Dogg, Kendrick Lamar.! They have their own sound.! I respect their creativity.

Mylezia aka My My has been having much success in her career. She was nominated at the 2014 Philly Hip Hop Awards for Best New R&B/Pop Artist. She has 5 singles currently available for download which of course include “Girls Night Out”, “Love Don’t Live Here Anymore”, “Bittersweet”, “Lonely Girl” and her newest addition “Anxious”, which was a gift to her fans on Christmas Day of 2014 on SoundCloud. She most recently finished up a week long radio tour and is currently in the studio cooking up some more great music for her demo project that is soon to be released. My My is busy, she is focused on her music, she is ready, along with her awesome support crew. Mylezia is definitely a force to be reckoned with and if you don’t believe me, feel free to download her singles and you be the judge! Catch updated info on Mylezia King by following her on Instagram and Twitter. Also catch the R&B singer’s newest single “Anxious” in the top 10 on MacTunes Radio.

The Real Evk

@therealevk

@therealevk

EVK: The Merging of Evenzo and Koncept Born and raised in Detroit, Michigan, Evk is a rapper, producer and songwriter now based in Orlando, Florida. At the age of 21, he has already evolved as an artist and it shows in his music. Whether you’re looking for something poetic or street, it’s here in Evk. The constant internal battle within him produces a sound like no other, incomparable to anything you hear on the radio. It’s original, it’s unique, and it’s Evk. Evk’s most notable evolution is evident in his name changes. He has been known as the crazy, fun, street-talking Koncept as well as the well versed, emotional, poetic Evenzo. The name changes tied into the different phases of his life, especially his transition from Detroit to Florida. As he began to find himself, he realized that he couldn’t be just one or the other, because he is in fact

both Evenzo and Koncept. Therefore, he brought his life and his name full circle and became Evk. With his style and technique being as unique and diverse as it is, being independent has been a great experience for Evk. He has been able to fully explore his talents as an artist as well as a producer. He is not limited to the likes of many mainstream artists, having to do what a label requires. He is able to say things that sincerely express his inner thoughts.

However, being independent has come with its share of struggles for this young artist. He is still in school and working in order to support himself. While he wants to give his music 100% of himself, he recognizes the need for a steady income and self-investing. Instead of turning to the easy yet illegal road of

getting money, he continues to work hard in his 9 to 5 while giving his music all that he has left to give. “The biggest challenge has been not giving up,” stated Evk. A challenge that is definitely understandable considering the full load of life that this 21 year old endures daily.

Despite the struggles, Evk continues to give his fans the good music he is capable of. He is working on a compilation that encompasses both sides of him, Evenzo and Koncept. He is also working on booking shows, producing a lot of visuals and marketing his beats as a producer. With his Spy Gang Music team always supporting him, he says that while he’s making his music he is still “having fun and enjoying life. That’s what it’s really about at the end of the day.”

Written by C. Reneé Mangum

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iBFresh Written and Interviewed by Yvette Lee

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UPCLOSE&PERSONAL Written by Yvette Lee

with iBFresh

Yay or Nay Gay Marriage:! ! ! !

Hood Fights on World Star Hip Hop:!

Numerous Baby Mamas:! ! !

Section 8:! ! ! !

Rihanna! ! ! ! !

Jay Z:! ! ! ! !

Kim Kardashian:! ! ! !

! ! ! ! ! ! !

! ! ! ! ! ! !

! ! ! ! ! ! !

Nay Yay cause sometimes they can be pretty entertaining.

Yay Yay because I know people who actually do need it.

Yay The early Jay Z, Yay; but Jay Z now, Nay Nay, sheâ&#x20AC;&#x2122;s not important.

Would You...

Do a duet with a gay rapper? Nah...I don't think I could do that.

As a PR move, get in a public relationship with Whoopie Goldberg? Couldn't do it nah, nope. Have you seen Whoopie Goldberg?

Do a nude sex scene for a music video? I probably would, it depends on who I would be with, but yeah I would do it.

Wear Skinny jeans and a hooters "half top" in a music video? Skinny jeans no, don't think I could do that, I'd wear a Hooters hat or something, but not a half top.

WORLD M.O.B. ENTERTAINMENT

Hottest Movement Hailing From Augusta, Georgia Written by C. Reneé Mangum

World M.O.B. Entertainment World M.O.B. Entertainment has been in existence since 2003 when rapper and CEO Jayce Verse started it. World M.O.B.’s mission is to “bring the hits to the streets, plain and simple.” They are dedicated to finding the hottest artists from various genres and giving them a platform to shine as well as make money. This respected independent brand does it all, including management and getting affiliated projects recorded, mastered and distributed.

There have been numerous artists signed to World M.O.B. Entertainment over the years. Currently, there are two signed artists, the CEO and self-signed rapper Jayce Verse and the South Carolina rapper Lil G.

Lil G Born February 15, 1990 and raised in Eutawville, SC, Lil G started rapping at an early age, but wasn't really into it until his teenage years. He knew that he wanted to become a rapper at an early age, because of his passion for music. Lil G sometimes got in trouble in class for making beats on the desk and saying little raps to them. He was also good at writing poems, and even won a couple of poem competitions in middle school. When he got out of high school that was the time he really started to write music. At one point, Lil G was making beats for him to use with fruity loops tools. He would do no less than 3 songs a day, but never recorded anything.

After a while, for a few years his passion for writing music died down, until he turned twenty and joined the Army National Guard. With nothing to do on

base some days, he would stay in the barracks and write songs. G felt the need to write songs a lot more. After three years, he ended his service with the National Guard. It wasn't until 2009 before he joined the National Guard that anyone ever heard him on a song. Lil G was featured on a song called "Throw it in the air", which was the first song he had ever been on that was recorded. Then he was featured on a song called "Ima Do Dat" with a group call Team IRAC. They already at the time had a name for themselves, so he figured it would help him out to along the way. Lil G always kept it in mind that in order for him to get somewhere in his music career, he had to believe in himself and keep on pushing to get better. He had help from no one so it took a while for him to actually get things rolling.

In 2011, he came up with a 12 track mixtape called "When Real Comes 2 Light" and made some copies to give to people he knew. By 2013, he knew it was time for him to put his music career in action. With 3 kids, he knew he had to get the show on the road to be able to support his family. Now age 24 he is currently writing a lot of songs and going in on every beat harder than ever. He is signed to World M.O.B. Entertainment. He's going full force with pursuing his dream to become an artist in the music industry. As he always says and has mentioned in one of his songs, "I'm bout to put EUTAWVILLE on the map!!!"

Jayce Verse, The Artist The Pittsburgh raised rapper and CEO has been featured on the cover of MacTunes Magazine in the past (April 2012 issue). Since his past interview, he has been busy making a name for himself and his company. As he puts it, “We’re trying to take over the industry. There ain’t no rest until we’re dead.” Over the years, Jayce has been his own worst critic, which helped him in the long run. He has been able to critique himself, seeing opportunities for improvement in himself as an artist. In the past, most of his music was unmastered because, like many indie artists, funds were limited. So he did the best he could with what he had. Today, he is glad to be in a position where his own music is produced correctly as well as the music from his artists. He has also become more comfortable on stage and with large groups of people. Being as he is a street dude, he is typically a loner by nature. But as a seasoned artist and polished businessman, he has learned to hold his own and be confident no matter who is watching.

As an artist, Jayce Verse is getting ready to drop his last studio album, which will be the last installment of his popular musical series “The Hottest Summer

Ever.” He is not retiring, just refocusing his attentions on the business realm. We may hear him do features and remixes.

But like Bird Man did, he is intent on giving the stage to other great talents and racking in the money and platinum plaques.

Jayce Verse, The CEO As the CEO of World M.O.B. Entertainment, Jayce Verse is always listening to the competition and looking for the next best thing. He is looking for a different sound. He doesn’t want the next Drake or the next Wayne, but the next YOU. He is always looking for a lyricist, one who enunciates not those who mumble. “And we don’t do dudes with skinny jeans either; we’re real gangstas around here.”

something special about him. Normally he listens to music in his headphones as he walks around his home. But when he stumbled across Lil G’s music, he immediately plugged him into the studio speakers to hear him loud and clear. He knew he wanted to get him in his studio so he reached out. Soon after, Jayce Verse was four hours away from home, visiting Lil G in South Carolina and signing him to World M.O.B. “Lil G is hot in his own right. He already has the skills; we’re just guiding him to the money. He’s the illest.” These were words Jayce Verse used to describe his protégé and label mate. Jayce considers any artist signed to World M.O.B. as family. But being a family can be tough at times. One particular situation is one that Jayce has learned from personally: feeling shelved.

One site that he frequents in SoundCloud, which is where he found his artist Lil G. Pictured: World M.O.B. Entertainment Rapper Lil G When he heard Lil G, he knew there was

Jayce Verse was once signed to a major label and felt that his music was put on the shelf with that label. He couldn’t understand why the label would stall on something as hot as what he laid down in the studio. This ultimately led to him leaving the label, feeling as though they weren’t going to do anything with or for him and his talent. Now, as the head of his own company, he has had a new revelation. “The hardest thing is somebody telling you, ‘you have to wait,’” Jayce stated. He went on to explain that as an artist, your adrenaline is pumping and the excitement is flowing when you feel you’ve just created a banger. Some artists will even leak a track that they are proud of. He now understands that this hurts the label. Timing is key in releasing new projects and sometimes that means artists have to wait until the timing is right for them and the label.

Pictured: Jayce Verse (below) Jayce Verse and Lil G (right)

buy your music. You see what’s going on.

Speak on it. Go to a march. Go to a sit in.

Let those who look like you know that you don’t support what they have done to those who support you.”

What Jayce Verse is not thrilled about is mainstream music and the lack of real Hip Hop culture. As an emcee, Jayce Verse Having this understanding now and has been deep into the culture of Hip Hop having artists under his command, he and how it affects lives. He feels that insists on always treating his artists like today’s era of what people listen to is family, even if that means giving tough simply the money rap era. “Mainstream love. However, he will never leave his music… I’m not feeling it. Where is the artists out of the loop and will always real?” Real Hip Hop and thug culture to make sure they understand why a decision Jayce Verse has nothing to do with toting was made, whether good or bad. guns and getting money. It’s about real life and the world we live in. It’s about helping He is determined to make great the community without necessarily getting careers happen for any artist under his recognition for it. It’s about standing up for direction in this corrupted industry. In his what’s right. And with the recent news words, “the music business is cut throat. stories of what’s going on in the world, It’s less about the talent and it’s more about especially the black community, real Hip the money. If you can sneak through and Hop culture seems lost, misguided and get somebody talented to a position to infiltrated with fakes. where they can be heard, you can change music and you’ve done something with Jayce Verse had this to say concerning your career.” In his mind, if he can take an white rappers in light of today’s effects of artist and put them in a better situation and racism: “Where were all the white rappers? produce platinum or diamond selling When racism is going on in our society, albums, that would be success. He would say something. I lost respect for a lot of be thrilled to see his artists become white rappers. You want to be in our household names. culture and make money off of our culture.

Jayce Verse, The Real

When something happens in our community, speak up for what’s right and what’s wrong. Your entourage is black. We

Politics, street smarts and education are all things that Jayce Verse is well versed in. It’s what sets him apart as a CEO and a rapper. He understands that there is a time and a place for everything.

When it’s time to turn up, Jayce Verse can be center stage rocking the mic and getting everybody’s blood flowing. But when it’s time for a meeting, he’s in the boardroom crunching his own numbers, following through on his business plan and planning his next move to support local and national charities, such as the meningitis foundation that his sister was personally affected by at 49 years old. He holds down any arena in which he is put.

Jayce Verse has so much to offer the world through his own art as well as his company. Currently, World M.O.B. is searching for the next big thing. He is particularly looking for a talented R&B unit, whether it’s a solo act or a group. “To the R&B singers, where is the love? I’m tired of beating it up and neighbors knowing my name. R&B singers looking more like rappers than the rappers these days. I want to make love to my woman.

Bring love back.” It has to be someone who can really sing and understands what it means to be a real R&B artist. If that’s you, research World M.O.B. Entertainment and reach out. It just may be the move you make that changes your life.

So-Lo

Bringing the West Coast to the Southwest

Written by Sheree Jaye

goodies today. Snoop Dogg, N.W.A, the late great Tupac, and many others all had an impact on So-Lo. However, he doesn’t categorize himself as having just your typical West Coaster mentality and sound.

There was no room for territory beefs when it came to his lyrical inspirations and so he paid homage to all lyricists, including a few artists from the east. He plans to bring a sound like no other from his new home in the Southwest. So stay tuned for that!

You may or may not have heard of the rapper So-Lo before, but either way you are about to get introduced! The West Coast born rapper of Latino and African American descent now resides in the desert state of Arizona, but definitely pays homage to the state that started it all. CALIFORNIA, the state where “Rollin’ Down the street smoking Indo” was acceptable and Being “Straight Outta Compton” soon became an honor.

So-Lo grew up in the same streets that birthed those very same artists that created the songs we know as oldies but

So-Lo was the only child. He felt that he was alone in many aspects in life, hence the name. After having a child at the young age of 16, he knew at that point he had to grow up. So music became a second love while providing for his family became his first. Writing music since about the age of 15, the now 28 year old So-Lo has been in the rap game for about 13 years. After getting a few customized beats and adding his self-written lyrics, he created his first CD entitled “Scriptures”. When he moved to Arizona, he began to book shows for low rider car clubs, which are very popular in the state of Arizona.

According to the rapper’s ReVerbNation page he also landed a few performance opportunities at the local casinos and other privately booked venues as well.

The shows were fairly packed, but as of now So-Lo has other things stirring

under his belt for the near future. He might just come to a city near you.

The rap world is becoming so diverse now because people from many different backgrounds, nationalities and lifestyles are now embracing rap more than ever. The craft that once belong to a majority of the Black race has now accepted many others with open arms; however, one touchy subject that seems to always cause a great divide is the use of the “N” word. Although So-Lo is of a mixed descent, his appearance does favor the Latino side a lot more. In his music, just like most African American rapper, the “N” word is slung around quite often. But he doesn’t fear that any negativity should follow because he states that, “it’s just the way I grew up.”

So-Lo reveals that he spent a majority of his life around the black side of his family and therefore the verbiage that he uses in his music is not just for show, but it’s just who he is. He openly admits that he ran into a few bumps in the road with people who don’t understand that on the West Coast, it’s all love! He may look Latino but he is not a fluent speaker of Spanish and probably is just as confused as the next person when it is spoken to him on the daily. So-Lo identifies with both sides of his family and does not plan on changing for anyone. So if you ever come across him, whether you say Wassup or Hola, you are sure to get a response in return.

Letâ&#x20AC;&#x2122;s Play...

Either Or...

Boxers or Briefs... Boxers Light or Dark Skinned... Light Skinned

Yes, No, Maybe So...

Would you...

Play a drag queen for a $1,000,000... YES Date a black girl... YES

Liquor or Beer... Beer

Streak across University of Phoenix during a Cardinals Game...

NO

Corona or Miller Light... Corona

Eat a possum... NO Move to Detroit MI... MAYBE SO

Lost Avenue Written by Yvette Lee

Putting Sandusky, Ohio on the map is an understatement in reference to Lost Ave's plans for the future. "We want to take over the world, we want to be the Beatles," said Bundy. In order to make their plans into reality, Lost Ave plans on moving to California this year due to the stateâ&#x20AC;&#x2122;s fledgling opportunities.

When you listen urban radio, the airwaves are filled with unconscious, self-loathing music with nothing to offer. Enter Lost Ave, their unique blend of various genres that they infuse into Hip Hop offers a refreshing change to the music that is currently played on the radio. "In the beginning, we were all with other groups that weren't really working as hard as we felt that they needed to work, so in 2013 we started Lost Ave," said appointed group leader Bundy.

Lost Ave, consisting of VENO (rapper), Bundy (producer, engineer, singer, rapper), DJ Squill (DJ) and Lion Forrest (rapper, group manager) are based out of Sandusky, Ohio. The group currently works nonstop out of a studio that they have built in their hometown. The group created their unique sound by incorporating the various genres that they respectively love. When listening to their music, you can clearly hear bits of Jazz. Rock, Soul, Pop and Gospel that are centered around their Hip Hop tracks. In my fifteen years in music

journalism, never have I heard such an eclectic group.

One interesting fact about Lost Ave is that, in addition to being in a group, they also live together. According to the group, living together can at times feel like a "frat house", but group leader Bundy, who has been in the music industry the longest, always seems to put things back together. "We're all dedicated, but at times there can be a lot of distractions, so I try to keep everyone on track," said Bundy.

In total, Lost Ave has released 3 mixtapes and 3 solo ventures. Their most popular release "Going Unnoticed 2" received over 3,000 downloads within its first 3 days.

I did get to speak to the group about their current relationship status, but they asked me to keep that off the record. What I can say is that most of the group is single. They are focusing on their career and have no time to let any distractions get in the way of Lost Ave conquering the music world.

@lost_ave Bookings: Â lostavenue2013@gmail.com

Fam Life Written by Sheree Jaye

Blood is definitely thicker than water when it comes to this rap trio from Detroit, MI. Fam Life or (FLxAD) which stands for FamLife All Day is a group of cousins who teamed up in the studio to bring forth a new sound to the music industry. The group includes members Dey Call Me Rez, Jay Da Barber and DeLo Porter (who was absent during the interview). Jay and Rez chatted with MacTunes writer Sheree Jaye to give her the scoop on what was, is and is to come from the three known as Fam Life.

Ranging in ages from 21 to 23, Fam Life brings youthful, upbeat and turn-up type music for many to enjoy. With songs like H.A.N (Hatin’ Ass Ni**a), Go Dumber and Makin’ No Noise, the party would definitely be one to remember.

Although it is apparent that the three have obviously been together since birth, they did not become official until about 3 years ago. When they were younger, Jay and Rez both recalled playing around in the basement of their homes, making

songs, spitting lyrics and just being cousins. After creating a few songs (just for fun), people started to compliment them on their lyrical abilities and suggesting that they make more music and so they did. Rez, Jay and De-Lo made the decision to turn those basement tunes into future club bangers.

Jay and Rez are two laid back, funny individuals who threw in a joke or two during the interview, yet they are seriously focused and certain of the outcome they are looking for concerning their music career. When asked about their aspirations and future plans, Fam Life was quick to respond by simply stating that they want and are ready to give more! Dey Call Me Rez states that, “we are so much more than music,” singling out the fact that they are a group of many talents. After having busy and hectic schedules for some time, the group has finally maneuvered their time to get things going and to the next level for FLxAD. Fans can expect more turn-up

bangers in the future as well as a few full on headlining concert productions.

Although the group has not opened for any mainstream artists just yet, Fam Life has done several open mic nights, events such as Detroit Got Talent and other smaller events and parties where the turnup was real and not a negative review was heard.

Just like most artists, there are those that came before Fam Life that they consider role models and inspirations. As for Jay, he accredits J-Cole and Drake as two artists that inspire him lyrically and Jay-Z as someone who inspires him on the business side of the spectrum. Rez, who has equally talented yet different artists on his list, accredits Eminem, Ludacris and Tech9 as those who give him the inspiration to do what he does.

Although FLxAD is its own brand, the two state that MacTunes’ March issue feature Undadogg PillaBoy Music Label and FLxAD are an alliance without a contract. By supporting and promoting

each other’s music any chance they get, these two groups are taking the Motor City by storm.

To distinguish themselves from other artists, rappers are known to have a signature or some kind of stamp on their music that identifies them. For example, when you hear a grunt such as “Uhh” one knows it’s Rick Ross on the track. For Rez, when you hear in a low scream “you ain’t gonna believe this,” you better

believe, Dey Call Me Rez is on the track.

It took a while for Jay Da Barber to figure out his stamp but then realized his voice is enough distinction because of its squeaky sound. So he called it “The Ultimate Squeak” and jokingly insisted that it be written as such.

As for now, the group is in the process of expanding their brand and working on getting people to know exactly who they are. The trio has a little

over 2000 fan followers on Instagram and two mixtape albums released on SoundCloud entitled (FlxAD) WeUpNext and New Bangers. The individual members of Fam life can be followed on Instagram @ Jay_dabarber, pretty_thug_rez and delo.porter or the fan page @ flxad____ (that’s 4 underscores).

If you like Turnin’ Up on Tuesdays, then FLxAD’s music should definitely be a part of your playlist.

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