Flora Organic Herb Farm Branding Manual

Page 1

organic herb farm

Branding Manual



Tabl e of Cont ents

Brand Logo

4-7 8-17

Color Scheme

18

Typography

19

Imagery

20-27

Applications

28-33


4


5


d n a r B

6


F

lora Organic Herb Farm is a local organic herb farm and takes pride in the relationships we’ve built with our customers, whether that’s on the fields or Online. At the farm, we like to focus on growing all of our herbs organically so that our customers can get not only the freshest herbs, but also the healthiest. We have all different kinds of herbs to choose from, customers can stop by and pick them up at the farm, buy herb seeds from our farms store, or they can go check out our website where we can mail them directly to the customers. Flora Organic Herb Farm likes to create a new experience every time our shopper comes out to pick your fresh herbs. Our staff is always there with a smiling face to engage in conversation or give customers helpful tips for maintaining the freshly picked herbs. When people think about herbs, typically they think about their fresh scent and taste and how pretty they look by themselves or as accent pieces. Flora Organic Herb Farm is trying to incorporate that fresh scent and beauty throughout the whole brand.

7


8


Logo

9


organic herb farm

10

organic herb farm

organic herb farm

Black and white version

Reversed version


Clea

r Ar ea

2 in

w

2 in

1.5 in

h

organic herb farm

1.5 in

Clear area should always have a two in width and a one and half inch height

11


’s o D Logo

organic herb farm

Adding the logo on top of a solid or simple pattern will create good contrast. The colors and patterns should be the same or complimentary to the color scheme

12


organic herb farm

Another great way to display the logo is on desaturated images. Wood grains are great textures as background images.

13


’s o D Logo

organic herb farm

Where the herbs are always fresh Introducing the tag line, “Where the herbs are always fresh” into the existing space, but may only be placed directly below the logo. It should always be in the body copy typeface, “Walkway Bold” and in the same color as the rest of the text. 14


organic herb farm

Using the reversed version of the logo is an alternative option. However, limit this option when placing logo onto busy images or onto certain applications.

15


Logo

s t ’ n Do

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The logo should not be distorted in any way. This could potentially make it hard to read. This takes away from the original design and become an eye sore.

The logo’s color scheme has been carefully designed for each element of the logo and is not to be used V within the logo.

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16


The logo’s elements should not be rearranged. They should remain unchanged and not enlarged or scaled down within the logo’s existing space.

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The background shape and boarder should never be rotated. This creates an unbalanced logo and is not what we are going for.

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r o l o C

e

tt e l a P

R: 117 G: 118 B: 96 C:53 M:42 Y:63 K:16 Pantone: 5763 C

R: 187 G: 189 B: 192 C:0 M:0 Y:0 K:30 Pantone: 454 C

R: 181 G: 146 B: 73 C:29 M:39 Y:83 K:4 Pantone: 7407 C

18


Typo

grap

hy

Small TypeWriting-Medium

Headline

Small typewriting-medium is a great typeface for headlines. There is a medium and light version but medium is the main one that will be used. This will look great in large headlines and for different applications

Walkway Bold Body Copy Walkway Bold has a lot of typeface families to choose from. This sans-serif goes well with Small typewriting-medium and is a very clean typeface for any body copy. This will also be used for the accompanied tag line.

19


20


Imag

ery

Do’s

21


Use saturated colors for all images. This creates a nice tone and unites all the images together.

Abstract close ups of assorted herbs and introducing other organic elements.

22


Close ups of collected herbs with good with good depth of field. Placing Herbs on different wood grains gives it a nice texture.

Close ups of herbs in the earth or getting dug up. Hands and cropped images of people are okay.

23


24


Imag ery Don’ ts

25


You should not have images where they are overexposed. This causes the image to lose its vibrancy. Also, images should not have the torso of anyone in the image. Limit that to only hands.

26

Do not add images of poor landscaping. This is very distracting and takes away from the herbs and the attention more on the dirt and grass.


Images shall not have anyones face in them, this is also very distracting.

Images should not be low quality. All images should have a high resolution. Also, Images should stick strict with the desaturated color scheme for the images.

27


i

s n o i cat

Appl

28


Broc Maga hure/ zine Ads

29


organic herb farm

Online:

www.floraherbs.com

Hours:

Address: 278 Mead Road Hyde Park, VT 05655

Phone:

802–888–7278

Monday-Saturday 9 - 3 pm

Sub-head- Small TypeWriting-Medium, 13 pts Body copy/info- Walkway Bold, 12 pts

30


Our Story Flora Organic Herb Farm is a local organic herb farm and takes pride in the relationships we’ve built with our customers, whether that’s on the fields or Online. At the farm, we like to focus on growing all of our herbs organically so that our customers can get not only the freshest herbs, but also the healthiest. We have all different kinds of herbs to choose from, customers can stop by and pick them up at the farm, buy herb seeds from our farms store, or they can go check out our website where we can mail them directly to the customers. Flora Organic Herb Farm likes to create a new experience every time our shopper comes out to pick your fresh herbs. Our staff is always there with a smiling face to engage in conversation or give customers helpful tips for maintaining the freshly picked herbs.

When people think about herbs, typically they think about their fresh scent and taste and how pretty they look by themselves or as accent pieces. Flora Organic Herb Farm is trying to incorporate that fresh scent and beauty throughout the whole brand.

Headline- Small TypeWritingMedium, 25 pts Body copy/info- Walkway Bold, 13 pts

31


Creating new

Memories Through your five senses...

Here at Flora Herb Garden, we create new memories every day through your five senses: sight, smell, taste, hearing, and touch. Come out and experience it for yourself. The fresh smells and organic scenery will leave you feeling refreshed and peaceful.

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Pick them fresh at: 278 Mead Road Hyde Park, VT 05655

Or order a fresh delivery: www.floraherbs.com

organic herb farm


Headline: Small TypeWrighting Medium: 30

Headline: 98 Sub-Healine: Walkway Bold: 20

Body Copy: Walkway Bold: 12 Call To Action: Sub Headline: Small TypeWriting Medium: 18 Body: Walkway Bold: 11

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organic herb farm


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