posts reels stories

These are temporary Instagram posts that appear at the top of a newsfeed and last for 24 hours. Save your best Instagram Stories to the top of your profile, called the Highlights section, so people can view them again.

Stories ideas

Ask customers to vote for new menu/bar items, or give a sneak peek at new menu items

Sources: Instagram Business, Hootsuite, MGH 2019, Social Media Today, Sprout Social Index 2022

These are full-screen vertical videos that can be up to 90 seconds long if you record them in the app or 15 minutes if you upload a pre-shot video. They can be multiple photos stitched together or videos. Reels generally reach more people and receive higher engagement compared to other types of posts as Instagram prioritises them when curating feeds.

Reel ideas

Show your most popular drink being made at the bar, or offer cooking tips and tricks

Quality photography

Instagram is all about the images, so put the best photographer on your team in charge. Stories and reels can be less polished but for your main grid, keep it looking slick.

Partner with influencers

Foodies often turn to food bloggers and influencers for inspiration when finding somewhere to eat. Offer influencers a free or discounted meal to gain some cheap publicity.

Repost 5* reviews

Show your followers what customers are saying about you by posting positive reviews and pictures in Stories. There’s nothing like a glowing review to encourage bookings.

Share promotions Advertise a competition with a fun Reel. Spread the word and get more followers by asking people to follow you and tag two friends to enter.

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