A Wielert Happy Hour A man crossed the canal onto Vine Street after a long day’s work, a powerful thirst ready to be quenched with a stein of cold beer at the end of a four block walk on a warm July evening. Upon entering Weilert’s beer garden, Brand’s orchestra delicately threaded songs between the throngs of people gathered beneath rows of hanging plants; two men in black top hats on their zweite lager laughing together through pipe smoke, the regular Boss Cox and his entourage lounging comfortably at a table covered in sticky rings of old beer, a young barkeep holding position behind the counter waiting to pass another round to another eager customer, and a quiet man in the middle of the room surveying the scene while sketching it into a notebook.
Weilert’s was the largest and most popular beer garden in the city and it was brimming with life as usual. It’d been open twenty years since the owner, a gallant Union veteran soldier of the Civil War, turned the block between Vine and Walnut at 14th into a covered gathering place for new Germans and native Cincinnatians alike. Nary a sour face beneath beard nor bonnet could be witnessed among the crowd; only high spirits and a familiar energy punctuated the collective heartbeat of the garden’s inhabitants. And as the bar poured amber drink into heavy glass, and as the band played golden melody to the contented mass, the man knew he belonged nowhere else but at Weilert’s this perfect evening. It was 1893. It was OTR. Original narrative by Phil Armstrong Inspired by Henry Farny’s illustration “Wielert’s Saloon”
SPACE PLANNING
Space planning Plan For the Building Our building is three floors tall, plus a patio space. Because of time constraints, we could only focus on the first floor. The space was planned as follows:
Third Floor The third floor is utilized as office space.
Second Floor The second floor is the starting point of the BDCURC Heritage Tours. This space would be designed as an exhibition gallery, focusing on the stories and history of Cincinnati brewing. The exhibit would be accessible to all patrons from the lobby staircase.
First Floor- Chosen Focus The first floor is designed as an educational beer garden. Patrons interacting with the space learn about Cincinnati beer history and local breweries. This space engages the audience by encouraging storytelling and discussions. We focused our efforts on this space for the duration of the project.
Patio Space- Extension of First Floor The patio was designed to be an extension of our first floor beer garden.
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Space planning Floor Plan The layout of the space is as follows: 1 Entrance 2 Exterior Wall 3 Lobby 4 Outdoor Patio 5 Bar 6 Covered Beer Garden 7 Kitchen 8 Bathroom 9 Stage
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Space planning Educational Opportunities 1 Wall art/ billboard references Cincinnati History 2 Map of Cincinnati Breweries in the 1800-1900’s 3 Games similar to those played in beer gardens 4 Beers from Cincinnati local breweries 5 Taps communicate beer information (Style of beer, ABV, IBU, color, etc.) 6 The bar is designed as a stage so bartenders can tell stories and the audience can easily gather around. 7 Boss Cox table teaches the audience about Boss. 8 Boss Cox wall tells his story and the impact he had on the city. 9 Tables encourage conversation 10 Menu lists beers and adds educational elements about Cincinnati brewing history. 11 Flights teach the audience about beer they enjoy and can add historical elements. 12 Signage or graphics about Cincinnati history 13 Call outs on tables educate the audience about beers they haven’t tried or local breweries 14 Information about the Cincinnati Symphony
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Space planning Branded Deliverables We pinpointed a series of branded moments, some of which could function as educational opportunities. These served as the final graphic deliverables for the project. (Educational deliverables are solid green) 1 Exterior Wall Graphic 2 Exterior Signage 3 Beer of the Month Tri-Fold Table Tent 4 Beer Taps with Correlating Signage 5 Menu 6 Flights with Flight Cards
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Final Views
Building Exterior
Interior Bar Space
Interior Table
Patio SPace