madelynne nagel & tayja strickland fasm310 donald Levy
tableof contents brand background target customer competition size & scope color palette mood board fabric swatches the process manufacturer assortment plan time + action packaging advertising+ social media product launch event
who is MIU
MIU?
Miu Miu was first launched in 1992 by Muiccia Prada who’s childhood nickname was Miu Miu. Miu Miu is a high fashion Italian women’s brand with headquarters in Milan, Italy. Miu Miu was first launched as an accessories-rich and “antifashion” brand secondary to Prada. “The Miu Miu brand is skewed somewhat younger than the powerhouse Prada label, appealing to 20-somethings who can get away with wearing, say, patent leather platforms with carved-wood soles to work. A revolving cast of slightly edgy actresses—from bad-girl Lindsay Lohan to the unconventionally chic indie darling Chloë Sevigny—has been recruited for the ad campaigns to drive home the message of quirkiness”.
• Opened the first boutique in 1993 Via della Spiga, Milan • Showed their first collection in NYFW 1995 famous model Kate Moss starred in the show which instantly rose the brand to fame • Miu Miu launched it’s first fragerance in 2005 • 2006 joins PFW • Miu Miu launched it’s first independant store in China in 2009 • First U.S. store in Houston, Texas in 2011 • Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, and Chloë Sevigny are some celebrity influencers for the brand
keywords quirky fun girly playful exotic trendy unexpected
collection preview
target customer
miu miu Girl
miu miu mommy
Our Miu Miu baby is Misses Lola
Our Miu Miu Mom is Mrs. Natalie
She is 3 years old.
She is a Assistant Buyer for Moda Operandi making 80k a year
Loves to play dress up in Mommy’s shoes
She is also a Brand Ambassador for Miu Miu giving her exclusive
Loves sparkles and glitter
insight to collections and what they are doing.
Has a Teddy bear named Lucky
Loves everything luxury and that is clearly exhibited through her lifestyle
size & scope As of 2017 Miu Miu was recorded to have 167 directly operated stores 10 in the United states Miu Miu brand categories range from: Eyewear RTW Shoe Accessories Gifts Fragrances Within their shoe Category they offer: Ballerinas Slides and Slippers Sneakers Booties and Boots Pumps Sandals Loafers Espadrilles
Sizes: 22-33 (5-16 US), sample size: 27(10) # of total pieces: 10
competitors
gucci $160-680
chloe $126-510
fendi $150-700
trends • Over-sized bows • Pearls and studs • Fur hiker sneaker • Cleated hiker • Moccasin boot • Ballerina sneaker • Silhouette: athleisure trend • Material: sequins, glitter, velvet • Color: neutral and sand tones
color palette
Coral Blush 14-1909 TCX
Mary’s Rose 12-1813 TCX
Dusty Blue 110 80 10
Lychee 181654 TCX
Metallic Gold 10127 C
Black Beauty 19-3911 TCX
mood board
fall/winter 2019 & holiday collection
style # 0002
style # 0007
style # 0008
style # 0003
style # 0005
the collection
style # 0006
style # 0009
style # 0004
style #0010
style #0001
fabric swatches
Medium Red Patent Lamb Leather
Nude Patent with Fleece
Faux Leather White Backing
Red Baby Warm Brown Faux Sequins on Mesh Leather Bonded to a Cream Shearling
Sourced from Mood Fabrics
Blue Dyed Leather
Medium Metallic Gold Foil Lamb Leather
Medium Red Doral Half Cow Leather Hide
Black Suede Backed Faux Leather
Camel UV Protective Stretch Ultra Suede
Brown Thick Faux Fur
shoe process
manufacturer
time + action calendar & line plan STYLE
Girl Shoes
TIME & ACTION CALENDAR
ACCOUNT MANAGER: Madelynne Nage/Tayja Strickland ORDER CONFIRMATION/PRODUCTION RESERVATION DATE COMPLETE COLOR/PATTERNS BREAKDOWN DUE 1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR 1ST LABDIP/STRIKE OFF COMMENTS FROM BUYER 2ND LABDIP/STRIKE OFF SUBMISSION FROM VENDOR FINAL LABDIP/STRIKE OFF APPROVAL DUE 1ST FIT SAMPLE SUBMIT IST FIT SAMPLE COMMENTS DYE 2ND FIT SAMPLE SUBMIT 2ND FIT SAMPLE COMMENTS DUE FIT APPROVAL DUE DATE LATEST TRIMS/ACCESSORIES APPROVAL DATE PIECE GOODS KNITTING/WEAVING DATE PIECE GOODS DYEING (SOLIDS) DATE BULK FABRIC SUBMIT FOR APPROVAL AD SAMPLES SUBMIT FABRIC EX MILL FABRIC IN FACTORY(PRODUCTION COO) DATE ACTIONABLE PREPRO SUBMIT PRODUCTON CUTTING PRODUCTION SEWING COMMENCE TOP SAMPLE SUBMIT SHIPMENT AT CONSOLIDATOR DATE IN DC (20TH OF THE MONTH)
SEASON: Fall/Winter 2019 VENDOR: Prada Spa. COUNTRY OF ORIGIN: Italy 3/10 3/29 4/3 4/8 4/18 4/25 4/27 5/1 5/3 5/5 5/10 5/15 5/25 5/30 6/1 6/10 6/12 6/15 6/18 6/20 6/22 6/30 7/1 8/1
MIU MIU
LINE PLAN
Fall/ Winter 19'
STYLE # NAME 0001 0002 0003 0004 0005 0006 0007 0008 0009 0010
AUG
SEP
OCT
NOV
HOLIDAY DEC
Quantities
Quantities
Quantities
Quantities
Quantities
Ballet Flat Lace-Up Boot Teddy Slides Ribbon Lace-Up Flats Teddy Winter Booties Glitter Bow Ballet Flat Pink Tulle Platfoarm Sneaker Fur Pom Ballet Flat Teddy Loafer Teddy Bear Sneaker
342 312 275 400 240 340 286 305 275 400 TOTAL
380 350 300 412 250 365 312 320 300 412 3175
412 375 312 440 275 380 350 350 310 440 3401
540 380 320 475 300 400 440 375 350 475 3644
569 400 365 490 350 420 475 450 400 500 4055
packaging
landing page
social media
editorial
outdoor signage
outdoor signage
you’re invited...
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ct
Pr
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product launch event who: Miu Miu x Teddy Product Launch Event what: Tea Party & Dress-Up! where: Miu Miu 57th St. Ny why: Miu Miu wants to celebate the arrival of girls shoes! This has been highly anticipated and now you can finally match your daughter! Come celebrate girls day with tea, hot chocolate, and treats from Laduree. budget $60,000
by invitation only
thank you!