Miu Miu x Teddy Project

madelynne nagel & tayja strickland fasm310 donald Levy

tableof contents brand background target customer competition size & scope color palette mood board fabric swatches the process manufacturer assortment plan time + action packaging advertising+ social media product launch event

who is MIU

MIU?

Miu Miu was first launched in 1992 by Muiccia Prada who’s childhood nickname was Miu Miu. Miu Miu is a high fashion Italian women’s brand with headquarters in Milan, Italy.

Miu Miu was first launched as an accessories-rich and “antifashion” brand secondary to Prada. “The Miu Miu brand is skewed somewhat younger than the powerhouse Prada label, appealing to 20-somethings who can get away with wearing, say, patent leather platforms with carved-wood soles to work.

A revolving cast of slightly edgy actresses—from bad-girl Lindsay Lohan to the unconventionally chic indie darling Chloë Sevigny—has been recruited for the ad campaigns to drive home the message of quirkiness”.

• Opened the first boutique in 1993 Via della Spiga, Milan • Showed their first collection in NYFW 1995 famous model Kate Moss starred in the show which instantly rose the brand to fame • Miu Miu launched it’s first fragerance in 2005 • 2006 joins PFW • Miu Miu launched it’s first independant store in China in 2009 • First U.S. store in Houston, Texas in 2011 • Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, and Chloë Sevigny are some celebrity influencers for the brand

keywords quirky fun girly playful exotic trendy unexpected

collection preview

target customer

miu miu Girl

miu miu mommy

Our Miu Miu baby is Misses Lola

Our Miu Miu Mom is Mrs. Natalie

She is 3 years old.

She is a Assistant Buyer for Moda Operandi making 80k a year

Loves to play dress up in Mommy’s shoes

She is also a Brand Ambassador for Miu Miu giving her exclusive

Loves sparkles and glitter

insight to collections and what they are doing.

Has a Teddy bear named Lucky

Loves everything luxury and that is clearly exhibited through her lifestyle

size & scope As of 2017 Miu Miu was recorded to have 167 directly operated stores 10 in the United states Miu Miu brand categories range from: Eyewear RTW Shoe Accessories Gifts Fragrances Within their shoe Category they offer: Ballerinas Slides and Slippers Sneakers Booties and Boots Pumps Sandals Loafers Espadrilles

Sizes: 22-33 (5-16 US), sample size: 27(10) # of total pieces: 10

competitors

gucci $160-680

chloe $126-510

fendi $150-700

trends • Over-sized bows • Pearls and studs • Fur hiker sneaker • Cleated hiker • Moccasin boot • Ballerina sneaker • Silhouette: athleisure trend • Material: sequins, glitter, velvet • Color: neutral and sand tones

color palette

Coral Blush 14-1909 TCX

Mary’s Rose 12-1813 TCX

Dusty Blue 110 80 10

Lychee 181654 TCX

Metallic Gold 10127 C

Black Beauty 19-3911 TCX

mood board

fall/winter 2019 & holiday collection

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the collection

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fabric swatches

Medium Red Patent Lamb Leather

Nude Patent with Fleece

Faux Leather White Backing

Red Baby Warm Brown Faux Sequins on Mesh Leather Bonded to a Cream Shearling

Sourced from Mood Fabrics

Blue Dyed Leather

Medium Metallic Gold Foil Lamb Leather

Medium Red Doral Half Cow Leather Hide

Black Suede Backed Faux Leather

Camel UV Protective Stretch Ultra Suede

Brown Thick Faux Fur

shoe process

manufacturer

time + action calendar & line plan STYLE

Girl Shoes

TIME & ACTION CALENDAR

ACCOUNT MANAGER: Madelynne Nage/Tayja Strickland ORDER CONFIRMATION/PRODUCTION RESERVATION DATE COMPLETE COLOR/PATTERNS BREAKDOWN DUE 1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR 1ST LABDIP/STRIKE OFF COMMENTS FROM BUYER 2ND LABDIP/STRIKE OFF SUBMISSION FROM VENDOR FINAL LABDIP/STRIKE OFF APPROVAL DUE 1ST FIT SAMPLE SUBMIT IST FIT SAMPLE COMMENTS DYE 2ND FIT SAMPLE SUBMIT 2ND FIT SAMPLE COMMENTS DUE FIT APPROVAL DUE DATE LATEST TRIMS/ACCESSORIES APPROVAL DATE PIECE GOODS KNITTING/WEAVING DATE PIECE GOODS DYEING (SOLIDS) DATE BULK FABRIC SUBMIT FOR APPROVAL AD SAMPLES SUBMIT FABRIC EX MILL FABRIC IN FACTORY(PRODUCTION COO) DATE ACTIONABLE PREPRO SUBMIT PRODUCTON CUTTING PRODUCTION SEWING COMMENCE TOP SAMPLE SUBMIT SHIPMENT AT CONSOLIDATOR DATE IN DC (20TH OF THE MONTH)

SEASON: Fall/Winter 2019 VENDOR: Prada Spa. COUNTRY OF ORIGIN: Italy 3/10 3/29 4/3 4/8 4/18 4/25 4/27 5/1 5/3 5/5 5/10 5/15 5/25 5/30 6/1 6/10 6/12 6/15 6/18 6/20 6/22 6/30 7/1 8/1

MIU MIU

LINE PLAN

Fall/ Winter 19'

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AUG

SEP

OCT

NOV

HOLIDAY DEC

Quantities

Quantities

Quantities

Quantities

Quantities

Ballet Flat Lace-Up Boot Teddy Slides Ribbon Lace-Up Flats Teddy Winter Booties Glitter Bow Ballet Flat Pink Tulle Platfoarm Sneaker Fur Pom Ballet Flat Teddy Loafer Teddy Bear Sneaker

342 312 275 400 240 340 286 305 275 400 TOTAL

380 350 300 412 250 365 312 320 300 412 3175

412 375 312 440 275 380 350 350 310 440 3401

540 380 320 475 300 400 440 375 350 475 3644

569 400 365 490 350 420 475 450 400 500 4055

packaging

landing page

social media

editorial

outdoor signage

outdoor signage

you’re invited...

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Up e s s x es . Ny ebat Thi r u D Mi nt & h St cel es! and u y Mi Eve art 57t to sho ted our : o P iu nts ls ipa y ls wh unch ea h r a M c c gir and i ti w T t g a u L at: Mi iu f an y ma te te, o h M : w ere u al ghly all ebra ola i h v M i w y: i fin el hoc r h r h c c w e a en an e t e. m e o c h o b t s u ! C , h ure o a y r tea ad h w e t no ugh th om L da y wi fr da eats tr d Te

product launch event who: Miu Miu x Teddy Product Launch Event what: Tea Party & Dress-Up! where: Miu Miu 57th St. Ny why: Miu Miu wants to celebate the arrival of girls shoes! This has been highly anticipated and now you can finally match your daughter! Come celebrate girls day with tea, hot chocolate, and treats from Laduree. budget $60,000

by invitation only

thank you!