Product Guide
2022
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We’re The Handmade Cake Company. Our dedicated team of skilled bakers bake delicious handmade cakes, traybakes, loaf cakes, scones and wrapped slices for coffee shops and restaurants across the UK and internationally. Since 1983, we’ve been using high quality, trusted ingredients and large scale ‘traditional’ kitchen tools to create authentic cakes that chefs would be proud to call their own… ...and many do!
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Photography: Adrian Wroth. Styling: Rosie Hopper. Locations supplied by Brown Bage Cafe.
Hello!
T
Round Cakes
ies
Co ok
Loaf Cakes
s
Traybakes
30 6 28 48 51 52 ca ray ke
Mini Cakes & Cupcakes
54 60
Cakes to go
r Gl u t e n F
Vegan
ee
62 66 68 Scones
Range Details
Get in touch www.handmadecake.co.uk hello@handmadecake.co.uk 01628 779057 3
What’s New for 2022?
p19 - Gluten Free & Vegan Nutty Flapjack p20 - Belgian Chocolate Crispy Bar
p12 - Salted Caramel & Honeycomb Brownie 4
p37 - Cherry Genoa Cake 9”
p26 - Lemon Bar
p41 - Battenberg Layer Cake 9” 5
Delicious
Traybakes made by
T
Hand
raybakes are the most consumed type of Sweet Bakery items in the UK Out Of Home Market (Derived from Consumption Occasions Lumina Intelligence). The category has broad appeal and is famous for its classic treat aspect, but also its convenient format, making it a very versatile option that can be sold across different channels and dayparts alike. At the Handmade Cake Company, Traybakes are what we do best! From our flagship, award-winning Caramel Shortcake to our incredibly gooey Gluten Free Brownie, we have built our reputation on best in class, handmade traybakes. With market and consumer insights at the forefront of our NPD process, we’re also making sure our range features more than the classic traybakes your customers would expect. In line with current trends, we’ve recently developed products inspired by the nostalgia and American cuisine trends, as well as the healthier eating movement with an ever growing number of gluten free and vegan options that do not compromise on quality and taste.
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A Cut Above the Rest When we pre-cut the traybakes, we do not cut through to the packaging. So run a sharp knife through our incisions to ensure a clean break.
Cut A The L long ines
Honeycomb Tiffin
Crushed digestive biscuits, toffee pieces and honeycomb, bound together in a milk chocolate toffee fudge mixture, topped with milk chocolate and sprinkled with more honeycomb and toffee pieces.
074509 / 12 TRIANGLES
Best Selling Caramel Shortcakes Our Caramel Shortcake remains one of our bestselling lines. It’s a true classic and we think ours is the best out there, and many of our customers agree. How do we make it taste so good? Every day, we make our caramel from scratch following a traditional recipe with no steps removed. We spread the Belgian chocolate on top the same way we always have, with the back of a spoon. It’s this kind of dedication to detail that ensures every slice is a true delight to look at, hold and of course, eat.
Caramel Shortcake
Our signature caramel sandwiched between a shortcake base and a rich Belgian milk chocolate, creates this twice award-winning, best selling traybake.
071157 / 12 TRIANGLES
1 Tiramisu Slice
A sticky coffee flavour caramel sandwiched between a cocoa shortcake base and cocoa-dusted creamy white chocolate.
1
076374 / 12 TRIANGLES
2 Gluten Free Caramel Shortcake
A gluten-free version of our best-seller! Our own caramel sandwiched between a gluten-free shortcake base and rich Belgian milk chocolate.
075513 / 15 SQUARES
3 White Chocolate Caramel
Shortcake
Our signature caramel and shortcake base, but this time topped with a smooth and creamy white chocolate.
073274 / 12 TRIANGLES
4 Classic Butter Shortbread A classic all butter shortbread made to a traditional recipe and sprinkled with caster sugar.
2 4
070181 / 12 RECTANGLES
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9
Brownie
Points! Other
4%
31% 48% Chewy
Favo
urite
10
1C7ak%ey brow
Fudgy
nie t extur e
1st
Warm with Icuece Cream and Sa
d r 3 d 2n
h Ice it w ld o C h Warm wit Cream and Sauce Cream
Source: Mademoiselle Desserts Onepulse Survey 2021
ved r e s m e th e v a h to y a w e it Favour
38%
Chocolate Brownie
Brownie
Brownie Which of the following st appealing? flavours do you find mo
1 0 % Raspberry Brownie
24%
el Salted Cnaiream Brow
9 % Cherry
17%
Speculo os Brownie
Salted Caramel &
Honeycomb Brownie
Here it is! Part of our success was built on our Brownie expertise and our ability to deliver a great mix of textures, delicious free from alternatives but also exciting flavoured twists on this all time classic. But for our brownie collection to get closer to perfection we still needed a great Salted Caramel version delivering on all identified aspects of what consumers are expecting from a memorable brownie experience. We’ve put our heart, soul and experience into this one and really feel it will be a game changer for our customers and their customers, but we’ll let you judge, as per the saying, the proof is in the pudding brownie.
Salted Caramel & Honeycomb Brownie A rich fudgy toffee flavour chocolate brownie topped with salted caramel, toffee and honeycomb pieces and finished with spirals of dark chocolate.
F070266 / 15 SQUARES
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Twisted
Classics According to our research, brownie is the most consumed type of traybake in the UK. But most represented profiles don’t leave much space for innovation and variety. We know consumers want choice & innovation, we also know they want the latter delivered in a low-risk way. Classic recipes with a refreshing modern twist are delivering just that!
Bountiful Brownie
A fudgy chocolate brownie with cocoa nibs topped with a moist coconut sponge. Finished with a layer of dark chocolate ganache and sprinkled with desiccated coconut.
079757 | 15 SQUARES
14
Fudgy Br ownie bas e
Intense ganache sprinkled with coconut flakes
Soft coconut layer
Crunchy nibs! 15
An all-butter fudge brownie made with a lot of chocolate! Full-on taste but not bitter.
074363 / 12 TRIANGLES
Bountiful Brownie
A fudgy chocolate brownie with cocoa nibs topped with a moist coconut sponge. Finished with a layer of dark chocolate ganache and sprinkled with desiccated coconut.
079757 | 15 SQUARES A rich vegan sour cherry flavour chocolate brownie with dried sour cherries. Jewelled on top with freeze-dried cherry pieces and striped with a dark chocolate drizzle.
079184 / 15 SQUARES
Gluten Free Chocolate Brownie
Our best-selling gluten-free traybake as well as a Great Taste Award winner! An all-butter recipe with 26% dark chocolate. Excellent cold or served warm as a dessert.
n ow r B
ie
Vegan Sour Cherry Brownie
C
e at l o c ho C sic as
l
Indulgent Brownies
Classic Chocolate Brownie
075520 / 15 SQUARES
Salted Caramel & Honeycomb Brownie A rich fudgy toffee flavour chocolate brownie topped with salted caramel, toffee and honeycomb pieces and finished with spirals of dark chocolate.
F070266 / 15 SQUARES
Boston Brownie
A moist chocolate fudge brownie topped with loads of dark chocolate chips.
070273 / 12 TRIANGLES
Gluten Free & Vegan Praline Chocolate Brownie
A truly indulgent vegan and glutenfree praline flavour chocolate brownie sprinkled with crunchy hazelnuts. We purchase a volume of cocoa from Rainforest Alliance Certified TM farms equivalent to the volume used in this product to help protect the environment and ensure sustainable livelihoods for coca farmers and their families. For more, see: www.ra.org/mb.
078361 / 15 SQUARES
Gluten Free Chocolate Brownie
Bountiful Brownie
Vegan Sour Cherry Brownie
on st Bo nie ow Br
Salted Caramel & Honeycomb Brownie
Gluten Free & Vegan Praline Chocolate Brownie
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Oaty traybakes, the perfect morning snack!
51%
% of breakfa st servings cho sen for health b enefits:
43%
32%
31% 27%
26%
The morning daypart is the number 1 moment for healthy snacking: - almost 1 in 2 snacks consumed being “healthy” this time of the day. - fibre intake is on an upward trend, driven by consumers seeking functional benefits in food. (+9.5% in the UK in 2020) Source: The Grocer via Kantar 2020
Caramel Heaven
A flapjack base covered with our signature caramel, topped with a generous helping of cranberries, dark chocolate chunks, sunflower and pumpkin seeds.
073373 / 12 RECTANGLES
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Dry pulses & cereal
Nuts
Source: The Groc
Dried Fruits
Olives
Yoghurts
er via Kantar 20
20
Honey
1 Gluten Free Flapjack
A rustic gluten free flapjack made with rolled and jumbo oats and plenty of golden syrup.
078354 / 15 SQUARES
2 Gluten Free & Vegan Maple & Pecan Flapjack 1 2
A rustic gluten-free maple flavour flapjack made with rolled and jumbo oats, crunchy pecans and plenty of golden syrup.
079078 / 15 SQUARES
3 Granola Slice
Raisins, dried apricots, pumpkin and sunflower seeds, fused together with oodles of golden syrup to make this buttery oat slice.
072802 / 12 RECTANGLES
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4 Gluten Free & Vegan Nutty Flapjack
A gluten free flapjack with sunflower seeds, topped with roasted hazelnuts, flaked almonds and pumpkin seeds.
F070013 / 15 SQUARES
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Gorgeous
Tiffins
1 Honeycomb Tiffin
Crushed digestive biscuits, toffee pieces and honeycomb, bound together in a milk chocolate toffee fudge mixture, topped with milk chocolate and sprinkled with more honeycomb and toffee pieces.
074509 / 12 TRIANGLES
2 Mint Tiffin
Crunchy digestive biscuits smothered in a peppermint flavoured chocolate mixture, topped with a green peppermint and white chocolate ganache and finished with swirls of dark chocolate.
079702 / 15 SQUARES
3 White Chocolate &
Cranberry Tiffin
Crushed digestive biscuits, walnuts, glacé cherries and cranberries fused together in a white chocolate fudge mixture and topped with white chocolate and more cranberries.
072420 / 12 TRIANGLES
4 Belgian Chocolate Crispy Bar
Rice crispies bound with milk and dark chocolate, topped with a layer of milk chocolate and finished with milk chocolate jazzies.
F070280 / 15 SQUARES
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2
4 3
Rocky Road
Digestive biscuits, mini marshmallows and raisins bound together in a rich chocolate fudge mixture and dusted with icing sugar.
072833 / 12 RECTANGLES
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1
2
3 22
Deliciously Nutty Slices
1 Maple & Pecan Slice
Crushed biscuits, rolled oats and pecan nuts wrapped in a maple flavour syrup, melted caramel and mallow, covered in dark chocolate.
070099 / 12 TRIANGLES
2 Chocolate Fruit & Nut Slice
Crushed digestive biscuits, sultanas, walnuts and glacé cherries bound together in a chocolate fudge mixture, topped with dark chocolate and finished with a feathered milk chocolate drizzle.
070037 / 12 TRIANGLES
3 Salted Caramel & Nut Slice
A shortcake base, topped with our sticky caramel, with roasted hazelnuts and pecan nuts, and a little smoked Cornish sea salt. Finished with a milk chocolate drizzle.
074875 / 12 TRIANGLES
4 Gluten Free Pecan & Walnut Slice
A gluten-free shortcake base with gooey treacle caramel topping, studded with chopped walnuts and pecan halves.
076329 / 15 SQUARES
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Fruity
1
Slices
a lighter kind of indulgence
1 Lemon Drizzle Slice
An all butter sponge with lemon oil and lemon curd, infused with a lemon syrup and finished with crunchy nibbed sugar and a drizzled lemon icing.
070259 / 12 RECTANGLES
2 Lemon Bar
A buttery shortcake base with a sharp baked lemon topping, decorated with cornflowers.
F070310 / 15 SQUARES
3 Black Cherry & Almond Slice
Our buttery shortcake layered with crushed black cherries, topped with an almond sponge and generously finished with flaked almonds.
071386 / 12 TRIANGLES
4 Apple Shortcake
A Bramley apple filling, sandwiched between two layers of moist butter shortcake, sprinkled with plenty of demerara sugar.
070174 / 12 TRIANGLES
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5 Vegan Apricot, Orange & Almond Slice
A shortcake base, layered with apricot jam filling and topped with flaked apricots and oats.
077975 / 15 SQUARES
6 Gluten Free Lemon Drizzle Slice
A gluten-free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing.
076381 / 15 SQUARES
7 Raspberry & Coconut Slice
A buttery shortcake base spread with lashings of raspberry jam, and topped with a thick layer of toasted coconut.
070167 / 12 TRIANGLES
8 Gluten Free & Vegan Blackcurrant Crumble Slice
A vegan, gluten-free slice sandwiching a sticky blackcurrant jam between a shortcake base and crunchy oat crumble.
077517 / 15 SQUARES
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4
3
6 5
8 7
Lemon Bar
Our research into consumer behaviour has highlighted the importance of seasonality, healthier indulgence and creations that are new and exciting when it comes to dessert consumption frequency. When looking at strengthening our traybake category for 2022, we really felt there was an opportunity to develop a product that would be at the crossroads of all those consumer needs: our new Lemon bar is a genuinely fruity and fresh traybake option, borrowing from the Classic Tart au Citron with regards to feel and texture but under a traybake format for greater convenience and portion control. It is the perfect product to consider for your Spring Summer menu refresh if you want to offer something a bit more unique and sophisticated.
Lemon Bar
A buttery shortcake base with a sharp baked lemon topping, decorated with cornflowers.
F070310 / 15 SQUARES
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Traycakes Traycakes are on the rise. They’re easy to portion and often travel better than slices of round cake which makes them perfectly suited to the growing convenience sector. Grab and Go has never been more important and busy travellers are beginning to demand the same quality and innovation as in other food sectors. Traycakes like our Gluten Free Cappuccino Traycake are ideal for this opportunity - convenient, indulgent and premium while delivering the same experience as a traditional slice of cake.
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1 Vegan Chocolate & Orange Traycake
Why Traycake
s?
• Enhanced co nvenience Easy to includ e in meal/ drink deals fo r takeaway and delivery • Portion Cont rol Permissible Indulgence • Format Adds diversity to the display • Limits wasta ge
A chocolate sponge covered with dark chocolate vegan ganache and decorated with a dark chocolate drizzle and candied orange peel.
079689 / 18 SQUARES
2 Gluten Free Cappuccino Traycake
A moist gluten free coffee sponge, topped with a coffee and cream cheese icing and decorated with a drizzle of dark chocolate and a sprinkling of cocoa powder.
079733 / 21 SQUARES
3 Carrot & Orange Traycake
A moist spiced carrot and walnut sponge, covered with a full fat soft cheese icing and decorated with grated walnut and candied orange peel.
079696 / 18 SQUARES 28
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2
29
Round Cakes Big Impact Sensational for
Belgian Chocolate Cake
True indulgence. A denser , more continental sponge, filled with a light Belgian chocolate ganache, topped with a darker Belgian chocolate ganache, and decorated with hand-piped rosettes.
075063 / 14 SLICES
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Chocolate Cakes
2
1 1 Gluten Free Chocolate Fudge Cake 9”
Two layers of delicious chocolatey gluten-free sponge, filled and covered with indulgent chocolate fudge icing and sprinkled with shards of chocolate.
079214 / 14 SLICES
2 White Chocolate & Spiced Chai Cake
A light spiced chai flavour sponge, topped with white chocolate icing, a dark chocolate drizzle and sprinkled with rainbow flowers.
3
079085 / 14 SLICES
3 Gluten Free Chocolate Cake 9”
Gluten-free chocolate sponge filled with a chocolate buttercream icing with milk chocolate chips and topped with more chocolate buttercream icing.
075902 / 14 SLICES
4 Vegan Mocha Cake
A vegan chocolate mocha cake, layered with coffee frosting and finished with a dusting of cocoa powder.
079719 / 14 SLICES 32
4
Chocolate Cake
A moist chocolate cake filled and topped with chocolate buttercream icing and sprinkled with white and milk chocolate shavings.
070211 / 14 SLICES
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1 Red Velvet Cake
A red vanilla sponge cake with a hint of cocoa, filled & topped with vanilla cream cheese icing , sprinkled with red sponge crumb.
1
074202 / 14 SLICES
2 Gluten Free Mint Chocolate Chip Cake 9”
Our award winning gluten free chocolate sponge, filled with lashings of mint buttercream, studded with milk chocolate chips and topped with even more mint buttercream. Finished with a sprinkling of milk chocolate flakes.
077012 / 14 SLICES
3 Vegan Belgian Chocolate
Fudge Cake
Three layers of light, chocolatey, vegan sponge generously layered with a rich chocolate fudge icing, finished by hand with more chocolate fudge icing and side coated with cocoa nibs.
F90000 / 14 SLICES
2
3
Taste of Christmas Hazelnut has been a growing trend since 2018, always peaking at Christmas time. (Google Trends)
2018
2019
Dec
Dec
2017
Dec
2020
Dec
Its association with Chocolate was one of the most represented flavour profiles amongst 2020 Festive Sweet Bakery lines. (Menu Tracker, Mademoiselle Desserts UK, Xmas 2020)
Showstopper
Desired qualities of cakes, cake bars and sweet baked goods for celebrating a seasonal occasion. • Healthier options (Low sugar) • Pre-portioned servings • Generous Amount of filling/topping • Eye Catching e.g. Decorations and design
(Source: Mintel 2021)
17%
19%
40% 43%
Chocolate Praline Cake 9”
A double layered cake with one chocolate sponge and one praline sponge, sandwiched together with a praline flavour icing. Covered in dark chocolate ganache and decorated with a ring of hazelnuts.
079924 / 14 SLICES
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Fruity
2
Cakes
1 1 Iced Lemon Drizzle Cake
A light, buttery lemon sponge drizzled with a zingy lemon syrup and topped with lemon fondant icing.
075148 / 14 SLICES
2 Apricot & Almond Cake 9”
A light almond sponge filled and covered with an apricot flavour icing and finished with feathered spirals of apricot jam.
079726 / 14 SLICES
3 Orange & Poppyseed Cake
A moist orange and poppyseed sponge, filled and topped with sweet orange icing. The orange flavour in the cake comes from orange juice, orange zest and orange flavouring - all three 100% natural.
075681 / 14 SLICES 38
3
Cherry Genoa Cake 9”
A rich fruit cake packed glacé cherries and raisins, topped with flaked almonds.
F070303 / 14 SLICES
Veg is
taking
in Root Cake
3 reasons why you need them!
3 reasons why you need them!
TO LS R A E PE AP UNG HICS O Y AP GR O DEM O S T L PEA ER AP UNG HICS YO RAP OG DEM
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NATURALLY IMPROVED PRODUCTS
NATURALLY IMPROVED PRODUCTS
ALIGNED WITH CURRENT TRENDS
ALIGNED WITH CURRENT TRENDS
1 Gluten Free Carrot Cake 9”
A moist gluten free carrot and walnut sponge with sultanas and natural orange flavouring, covered and filled with soft cream cheese icing and decorated with nibbed walnuts.
075858 / 14 SLICES
2 Zucchini & Lime Cake
A light courgette sponge drizzled with zingy lime syrup and filled with a lemon and lime curd, topped with a cream cheese and lime icing, sprinkled with chopped pistachios.
074936 / 14 SLICES
3 Carrot Cake
A moist carrot and walnut sponge, filled and topped with a cream cheese icing and finished with grated walnuts.
070204 / 14 SLICES
2 1 3
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Our
Great British
Classics 1
Restrictions on movements over the last two years has pushed consumers to rediscover their own country, culture and much-loved traditions. This has led to a renewed interest in Britishness, a trend that is also motivated my consumers looking for reassurance and comfort in nostalgia. Our range of delicious Great British Classics is here to help you feeding into this need with a bit of a more modern approach.
2
3
1 Earl Grey & Blackcurrant Cake
A golden sponge with English tea and Bergamot flavouring, laced with sultanas (infused with Earl Grey tea) and iced with a creamy buttercream and sharp blackcurrant jam. 075957 / 14 SLICES
2 Gluten Free Victoria Sponge A light , gluten free sponge filled with buttercream and raspberry jam. Sprinkled with caster sugar. 075728 / 14 SLICES
3 Triple Raspberry Victoria Sponge
The same delicious recipe as our Raspberry Victoria Sponge, but with an extra layer of sponge, raspberry jam and buttercream! 071911 / 14 SLICES
4 Battenberg Layer Cake 9”
A triple layer cake with one layer of pink sponge sandwiched between two vanilla sponges with apricot jam and filled and topped with marzipan flavour icing.
4 5
F070297 / 14 SLICES
5 Raspberry Victoria Sponge
One of our signature cakes. This soft Victoria sponge is filled with loads of buttercream and raspberry jam. Finished with a caster sugar dusting. 070235 / 14 SLICES
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1
Warming
Classics
2
3
1 Toffee Cake
A moist toffee sponge, filled with a layer of toffee sauce and soft toffee icing, topped with more icing and decorated with a toffee drizzle and crushed toffee pieces.
070914 / 14 SLICES
2 Gluten Free Ginger Cake 9”
4
A sticky gluten free spiced ginger cake filled with a lemon mascarpone buttercream, topped with lemon icing drizzle and crystallised stem ginger pieces.
077685 / 14 SLICES
3 Triple Coffee & Walnut Cake Three layers of moist coffee sponge topped and filled with coffee icing and finished with chunky chopped walnuts.
071973 / 14 SLICES
4 Gluten Free Cappuccino Cake 9” A light, gluten free coffee sponge, filled and topped with our coffee icing and generously sprinkled with milk chocolate flakes.
075827 / 14 SLICES 44
Coffee & Walnut Cake
A soft coffee sponge topped and filled with coffee icing and finished with chunky chopped walnuts.
070228 / 14 SLICES
Cakes to
Decorate Our range of 7 inch plain cakes to be decorated! These moist and flavourful cakes come covered in delicious frosting and will allow for maximum creativity and flexibility. Perfect for enhancing visual impact in your cake display and increasing choice via seasonal creations.
Sicilian Lemon Cake 7”
A delicate lemon sponge filled and iced with a tangy Sicilian lemon icing.
079740 / UNCUT 2 CAKES PER CASE
Chocolate Cake 7”
A rich chocolate sponge filled and iced with a smooth chocolate icing.
079764 / UNCUT 2 CAKES PER CASE
STEP 1: UNPACK 46
Your choice ts of Ingredien
Infinite Possibilities
1
1
2
2
STEP 2: CUSTOMISE
STEP 3: SERVE & DELIGHT 47
Loaf
Cakes
Did you know?
During the first lockdown and the homebaking frenzy, banana bread cemented its position as the loaf cake category hero: -by the end of April 2020, internet search for banana bread had soared by 525% -pictures of successful home baked banana breads were posted on Instagra m more than 45,000 times -banana bread became the most popular dish on the BBC Food website during the first lockdown Source: Kutchenhaus via Google Trends
1 2
1 Banana & Walnut Loaf
A moist banana and walnut loaf cake with sultanas, topped with demerara sugar and walnut pieces
074295 / 2 X 11 SLICES
2 Fruit Loaf
A delicious fruit loaf made with sultanas, raisins, glacé cherries, almonds, candied peel, and subtle hint of spice. Finished with an apricot jam glaze and crunchy sugar pieces.
074301 / 2 X 11 SLICES
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3
3 Gluten Free Lemon Drizzle Loaf Cake
4
A gluten free lemon sponge, drizzled with lemon syrup and decorated with candied lemon peel.
079771 / 2 X 10 SLICES
4 Gluten Free St Clements Polenta Loaf Cake
An orange flavoured polenta sponge, drizzled with lemon syrup and decorated with edible cornflower petals.
079788 /2 X 10 SLICES
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trend
Sweet Snacking has known a resurgence at the start of the pandemic when it increased by 50% (Kantar ,2020) with consumers using it as a source of comfort and a way to add breaks to monotonous days working from home. It is clear this habit will last, to some extent, but with the acceleration of the healthier eating movement, and return to more active lives, aligning your offer with identified consumers and their needs by balancing recipes, portion control, formats and healthier indulgence is key to increase sales.
Since the start of covid 1 in 3 eat more treats
But whos snacking more? More women than men
Younger Consumers
37% of 16-34yr olds are eating more treats compared to 25% of 35-55yr olds
Source: Mintel - Attitudes towards healthy eating 2021
50
% 0 3
Neither agree or disagree
Disagree
7%
What you eat has a direct impact on your emotional well being? Source: Mintel - Attitudes towards healthy eating 2021
63%
Agree
How to get snacking right!
Top3
56% Taste 17% Health 10% Convinience
The Grocer via Kantar, 2020
1 in2 would prefer small indulgent portion over a lighter/ healthier version
Source: Mintel – Dessert Report 2021
Maximising the sweet snacking
Vegan Cookies Vegan Double Chocolate Cookie
Chunky double chocolate vegan cookie enriched with chocolate chunks, orange oil and walnuts.
F40050 / 24 COOKIES
Vegan Chunky Chocolate Chip Cookie Chunky vegan cookie crammed with dark chocolate chips.
F40040 / 24 COOKIES
Vegan Banana Oatmeal Cookie
Chewy banana oatmeal cookie enriched with fruits and seeds.
F40060 / 24 COOKIES
Mini Cakes & Cupcakes
1 Victoria Sponge Mini Cake
A bit-sized classic. A soft Victoria sponge filled with scrumptious icing and raspberry jam and topped with a sugar snow dusting. 079153 / 18 MINI CAKES
2 Vegan Red Velvet Mini Cake
A vegan red velvet sponge, piped with creamy vegan icing and sprinkled with red velvet crumb. 079207 / 18 MINI CAKES
3 Carrot Mini Cake
1 3
52
2
A moist carrot sponge, filled and topped with cream cheese icing and crowned with walnut pieces. 079092 / 18 MINI CAKES
4
5
4 Lemon & Elderflower Mini Loaf A beautiful lemon mini loaf topped with sweet lemon and elderflower flavour frosting and decorated with rainbow flowers for a burst of colour. 079160 / 12 MINI CAKES
5 Vegan Mini Mocha Loaf
A sumptuous vegan mini chocolate loaf topped with a coffee frosting and dusted with cocoa powder. 079191 / 12 MINI CAKES
The Handmade Cupcake Collection
6 Belgian Chocolate Cupcake
075834 / 16 CUPCAKES (4 OF EACH)
7 Carrot & Mascarpone Cupcake
A delightful collection of four different flavours of cupcake, each generously topped with hand-piped icing and individual decoration.
7 8
6
A moist chocolate sponge topped with a rich dark Belgian chocolate ganache icing and white chocolate flakes.
A moist carrot and walnut sponge, topped with mascarpone cheese icing and grated walnuts.
8 Sicilian Lemon Cupcake
A light lemon sponge with a lemon curd filled centre, topped with lemon icing and candied lemon peel.
9 Red Velvet Cupcake
9
A red vanilla cake with a hint of cocoa, topped with vanilla cream cheese icing and a sprinkling of the red sponge crumb.
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Delicious
Cakes to
Go
Frozen Wrapped Bars Gluten Free Lemon Drizzle Cake Bar
A Gluten Free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing.
079221 / 18 IND. BARS
Gluten Free Carrot Cake Bar
A moist carrot cake topped with a smooth cream cheese frosting and a sprinkling of chopped walnuts.
079245 / 18 IND. BARS
Gluten Free Chocolate Cake Bar
Triple Chocolate! A gluten free chocolate sponge, topped with a rich chocolate ganache and sprinkled with milk chocolate shavings.
079238 / 18 IND. BARS
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Delicious Cake To Go Slices With increasingly busy lifestyles, consumers need to be able to indulge on the go with their favourite traybake items, but our approach to Cakes To Go goes beyond simple convenience. Our Cakes To Go provide safely sealed, free from and controlled portions of deliciousness. We’ve lovingly designed beautiful and colour-coded kraft board J cards so our Cakes To Go can look as good as they taste an jump off shelf as they should.
Gluten Free & Vegan Flapjack
A rustic gluten free flapjack made with rolled and jumbo oats and plenty of golden syrup.
078972 | 18 IND. BARS
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Gluten Free Coconut & Raspberry Slice
A gluten free shortcake base, generously spread with raspberry jam, and topped with a thick layer of toasted coconut.
078996 | 18 IND. BARS
Gluten Free Chocolate Brownie
A smooth and indulgent gluten free chocolate fudge brownie, made with 26% dark chocolate.
074684 | 18 IND. BARS
Gluten Free Caramel Heaven
A gluten free flapjack base topped with golden caramel and finished with cranberries, dark chocolate chunks, sunflower and pumpkin seeds.
074691 | 18 IND. BARS
Gluten Free & Vegan Mini Chocolate Brownie
A bitesize rich gluten free and vegan chocolate brownie.
079351 / 36 PCS
Gluten Free Raspberry & Almond Slice
A generous layer of raspberry jam sandwiched between a shortcake base and a light gluten free almond sponge, decorated with a feathering of raspberry jam.
074714 | 18 IND. BARS
Gluten Free Caramel Shortcake
Our ‘signature’ sticky caramel, sandwiched between a gluten free shortcake base and smooth Belgian milk chocolate.
075599 | 18 IND. BARS
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Ambient Wrapped Bars Gluten Free Salted Caramel Brownie
A heavenly gluten free brownie, with scored rivers of salted caramel which when baked become even more caramelised.
078378 / 24 IND. BARS
Gluten Free Caramel Praline Flapjack
A modernised take on an old but gold comfort food. Making use of the “twists on classics” trend which is dominating cakes and desserts, we’ve created an oaty, gluten free praline flapjack spread with caramel, chunky hazelnuts and a drizzle of milk chocolate.
078392 / 24 IND. BARS
Gluten Free Vegan Spiced Fruit Granola
The perfect on the go breakfast treat! Gluten free and vegan. Packed with oats, golden syrup, stem ginger, raisins, pumpkin seeds, sunflower seeds, coconut, cranberries, and apricots. Delicately spiced to deliver a premium and fresh feel.
078385 / 24 IND. BARS
Gluten Free & Vegan Cherry Bakewell Flapjack
A gluten free and vegan sour cherry flapjack drizzled with a black cherry filling and sprinkled with flaked almonds.
079610 / 24 IND. BARS 58
Making Indulgence Healthier
3%
Only a few healthy snacks deliver on taste
25%
None of the healthy snacks I’ve tried delivered on taste Most healthy snacks deliver on taste
21% The Grocer via Kantar, 2020
51% Some healthy snacks deliver on taste
Free From Options are playing a central role in the wider Permissible Indulgence Trend Health & Weight Management (Portion Control) Dietary Need & Allergies (Free From)
Function (Ingredients)
Beliefs (Better For You, Better for the planet)
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Scones Sultana Scones
Sweet scones with juicy sultanas, glazed with egg for a golden top.
070501 / 18 SCONES
Large Sultana Scones
The same recipe as our sultana scones, just bigger! With plenty of juicy sultanas.
076886 / 24 SCONES
Large Plain Scone
The same recipe as our Sultana Scones, without the sultanas! A large, versatile scone for sweet or savoury fillings. Egg glazed.
076862 / 24 SCONES
Gluten Free Sultana Scone
We did it! A tasty gluten free scone, packed full of juicy sultanas, individually wrapped to avoid contamination from other gluten containing cakes and scones. Egg glazed.
076282 / 18 SCONES 60
Vegan Sultana Scone
The same deliciousness and comforting feel as our Classic Sultana Scone, but Vegan! Not that you would know...
079672 / 18PCS
Large Cheese Scone
Large savoury scones with Red Leicester and Mature Cheddar Cheese, and a hint of cayenne pepper. Topped with even more cheese before baking for a crispy flavoursome finish.
076855 / 24 SCONES
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Our Gluten Free Range 1. Ambient Wrapped Bars
GF Caramel Praline Flapjack 078392 GF Salted Caramel Brownie 078378 GF Vegan Spiced Fruit Granola 078385 GF Vegan Cherry Bakewell Flapjack 079610
2. Frozen wrapped cake to go
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GF Raspberry & Almond Slice 074714 GF Lemon Drizzle Cake Slice 079221 GF Carrot Cake Slice 079245 GF Chocolate Cake Slice 079238 GF Vegan Flapjack 078972 GF Coconut & Raspberry Slice 078996 GF Caramel Heaven 074691 GF Caramel Shortcake 075599 GF Chocolate Brownie 074684
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3. GF Carrot Cake (9”) 075858 4. GF Caramel Shortcake 075513 5. GF Chocolate Brownie 075520 6. GF Flapjack 078354 7. GF & Vegan Praline Chocolate Brownie 078361 8. GF Pecan & Walnut Slice 076329 9. GF Sultana Scone 90g 076282 10. GF & Vegan Blackcurrant Crumble Slice 077517 11. GF & Vegan Nutty Flapjack 076329 12. GF Lemon Drizzle Slice 076381 13. GF & Vegan Maple & Pecan Flapjack 079078 14. GF Cappuccino Traycake 079733 15. GF Victoria Sponge (9”) 075728 16. GF Lemon Drizzle Loaf Cake 079771 17. GF Orange Polenta Loaf Cake 079788 18. GF Chocolate Cake (9”) 075902 19. GF Mint Chocolate Chip Cake (9”) 077012 20. GF Chocolate Fudge Cake (9”) 079214 21. GF Ginger Cake (9”) 077012 22. GF Cappuccino Cake (9”) 075827
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Top
5
Tips for Serving
Gluten Free
1. Train Staff
Staff should be trained on communicating with customers about allergens as well as how to store, prepare and serve gluten free food. Emphasise that if in doubt, check the ingredients and processes and ensure customer allergies are communicated to all those involved in serving them.
2. Choose Suppliers Carefully
Working with a gluten free supplier is much easier than baking from scratch on-site. Choosing a brand that can be trusted to ensure gluten free integrity is pivotal. Check whether products are manufactured in a gluten free environment, whether they have third party certification (such
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81% of Ceoliac UK members say they would be prepared to travel for 30 minutes or longer to a venue they knew could cater for a gluten free diet. Our award-winning gluten free range is perfect for tapping into this demand, however, storing and serving product correctly, as well as communicating well with free from consumers, is vital to offering a safe and memorable experience.
as BRC) and if they have a Food Safety Management System in place. All our gluten free cakes are made in our ‘AA grade’ BRC certified, segregated, gluten free bakery and are licensed by Coeliac UK. However, once you unwrap our cakes its important to have controls in place to ensure they remain gluten free.
3. Have Separate Utensils and Storage Gluten free products and ingredients should be clearly marked and ideally stored on dedicated shelves above other ingredients. If you have a cake display, physically separate the gluten free products and cover them with a bell jar or similar. Ensure you have separate utensils for serving gluten free products that are clearly labelled. Thoroughly wash surfaces, hands and serving equipment regularly.
4. Make It Easy For Gluten Free Customers
To build brand loyalty, aim to make your free from customers experience as easy as possible. Some people may be embarrassed when having to clarify ingredients. Advertising and labelling your gluten free products makes customers feel more comfortable asking questions and declaring allergies. It may be helpful to ask customers if they have any allergies when you begin serving them and offering those who do the allergy menu.
5. Offer Individually Wrapped Products
Individually wrapped gluten free products are a fantastic way to minimalise the risk of cross contamination. This is because they are sealed in a gluten free environment and remain so until they are unwrapped by the end customer. Our individually wrapped Cakesto-go are all gluten free as is our individually wrapped scone. These are a great way to expand your offer to gluten free customers, especially if you do not have the infrastructure to establish gluten free processes for serving unwrapped food. Please note that this advice is intended only as a guide and is not exhaustive. For more guidance please refer to Coeliac UK.
Our Vegan Range 1. Vegan Belgian Chocolate Fudge Cake F90000 2. Vegan Banana Oatmeal Cookie F40040 3. Vegan Double Chocolate Cookie F40050 4. Vegan Chunky Chocolate Chip Cookie F40060 5. GF Vegan Flapjack
1 2
3
(Frozen Wrapped Bars) 078972
6. GF Vegan Spiced Fruit Granola (Ambient Wrapped Bars) 078385
4
7. GF Vegan Cherry Bakewell Flapjack (Ambient Wrapped Bars) 078972
8. Vegan Mocha Cake 079719 9. Vegan Red Velvet Mini Cake 079207 10. Vegan Mini Mocha Loaf 079191 11. Vegan Sultana Scone 90g 079672 12. Vegan Chocolate Orange Traycake 079689 13. GF & Vegan Praline Chocolate Brownie 078361 14. Vegan Apricot, Orange & Almond Slice 077975 15. GF & Vegan Blackcurrant Crumble Slice 077517 16. Vegan Sour Cherry Brownie 079184 17. GF & Vegan Nutty Flapjack 076329 18. GF & Vegan Maple & Pecan Flapjack 079078
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Our Cakes Product Category
Traybakes
Traycakes Loaf cakes Scones
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Code
Product
Please Note: Frozen cakes have a life of 8-12 months from production. See individual cakes for details. Please refrigerate. Box Qty Format
Ambient Shelf Life
GF
Vegan Veggie
070174 Apple Shortcake 1 Tray 12 Triangles 3 days yes F070280 Belgian Chocolate Crispy Bar 1 Tray 15 Squares 5 days yes 071386 Black Cherry & Almond Slice 1 Tray 12 Triangles 5 days yes 070273 Boston Brownie 1 Tray 12 Triangles 5 days yes 079757 Bountiful Brownie 1 Tray 15 Squares 5 days yes 073373 Caramel Heaven 1 Tray 12 Rectangles 5 days yes 071157 Caramel Shortcake 1 Tray 12 Triangles 5 days yes 070037 Chocolate Fruit & Nut Slice 1 Tray 12 Triangles 5 days yes 070181 Classic Butter Shortbread 1 Tray 12 Rectangles 5 days yes 074363 Classic Chocolate Brownie 1 Tray 12 Triangles 5 days yes 076381 GF Lemon Drizzle Slice 1 Tray 15 Squares 3 days yes yes 077517 GF & Vegan Blackcurrant Crumble Slice 1 Tray 15 Squares 5 days yes yes yes 079078 GF & Vegan Maple & Pecan Flapjack 1 Tray 15 Squares 5 days yes yes yes F070013 GF & Vegan Nutty Flapjack 1 Tray 15 Squares 5 days yes yes yes 078361 GF & Vegan Praline Chocolate Brownie 1 Tray 15 Squares 5 days yes yes yes 075513 GF Caramel Shortcake 1 Tray 15 Squares 5 days yes yes 075520 GF Chocolate Brownie 1 Tray 15 Squares 5 days yes yes 078354 GF Flapjack 1 Tray 15 Squares 5 days yes yes 076329 GF Pecan & Walnut Slice 1 Tray 15 Squares 5 days yes yes 072802 Granola Slice 1 Tray 12 Rectangles 5 days yes 074509 Honeycomb Tiffin 1 Tray 12 Triangles 5 days yes F070310 Lemon Bar 1 Tray 15 Squares 3 days yes 070259 Lemon Drizzle Slice 1 Tray 12 Rectangles 5 days yes 070099 Maple & Pecan Slice 1 Tray 12 Triangles 5 days yes 079702 Mint Tiffin 1 Tray 15 Squares 5 days yes 070167 Raspberry & Coconut Slice 1 Tray 12 Triangles 5 days yes 072833 Rocky Road 1 Tray 12 Rectangles 5 days 074875 Salted Caramel & Nut Slice 1 Tray 12 Triangles 5 days yes F070266 Salted Caramel & Honeycomb Brownie 1 Tray 15 Squares 5 days yes 076374 Tiramisu Slice 1 Tray 12 Triangles 5 days yes 077975 Vegan Apricot, Orange & Almond Slice 1 Tray 15 Squares 5 days yes yes 079184 Vegan Sour Cherry Brownie 1 Tray 15 Squares 5 days yes yes 072420 White Chocolate & Cranberry Tiffin 1 Tray 12 Triangles 5 days yes 073274 White Chocolate Caramel Shortcake 1 Tray 12 Triangles 5 days yes 079696 Carrot Cake 3 Tray 18 Squares 5 days yes 079733 GF Cappucino 4 Tray 21 Squares 5 days yes yes 079689 Vegan Chocolate Orange Tray cake 2 Tray 18 Squares 5 days yes yes yes 074295 Banana & Walnut Loaf 2 Loaves 2 x 11 Slices 4 days yes 074301 Fruit Loaf 2 Loaves 2 x 11 Slices 5 days yes 079771 GF Lemon Drizzle Loaf Cake 2 Loaves 2 x 10 Slices 3 days yes 079788 GF St Clements Polenta Loaf Cake 2 Loaves 2 x 10 Slices 4 days yes yes 076282 Gluten Free Sultana Scone 18 Scones Ind. Wrapped 2 days yes yes 076855 Large Cheese Scone 24 Scones Individual 2 days yes 076862 Large Plain Scone 24 Scones Individual 2 days yes 076886 Large Sultana Scones 24 Scones Individual 2 days yes 070501 Sultana Scones 18 Scones Individual 2 days yes 079672 Vegan Sultana Scone 18 Scones Individual 2 days yes yes
Product Category
Code
Round Cakes
079726 F070297 075063 070204 F070303 070211 079764 079924 070228 075957 075827 075858 075902 079214 077685 077012 075728 075148 075681 070235 074202 079740 070914 071973 071911 F90000 079719 079085 074936
Sweet Snacking
Product Apricot & Almond Cake (9”) Battenberg Layer Cake (9") Belgian Chocolate Cake Carrot Cake Cherry Genoa (9") Chocolate Cake Chocolate Cake (7") Chocolate Praline Cake Coffee & Walnut Cake Earl Grey & Blackcurrant Cake GF Cappuccino Cake (9”) GF Carrot Cake (9”) GF Chocolate Cake (9”) GF Chocolate Fudge Cake (9”) GF Ginger Cake (9”) GF Mint Chocolate Chip Cake (9”) GF Victoria Sponge (9”) Iced Lemon Drizzle Cake Orange & Poppy Seed Cake Raspberry Victoria Sponge Red Velvet Cake Sicilian Lemon Cake (7") Toffee Cake Triple Coffee & Walnut Cake Triple Raspberry Victoria Sponge Vegan Belgian Chocolate Fudge Cake Vegan Mocha Cake White Chocolate & Spiced Chai Cake Zucchini & Lime Cake
Box Qty 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 2 Cakes 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 2 Cakes 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake 1 Cake
Format 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices Uncut 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices Uncut 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices 14 Slices
Ambient Shelf Life
GF
Vegan Veggie
5 days 3 days 5 days 3 days 5 days 5 days 5 days 5 days 5 days 3 days 3 days yes 3 days yes 3 days yes 5 days yes 3 days yes 3 days yes 3 days yes 5 days 5 days 3 days 3 days 5 days 5 days 5 days 3 days 3 days yes 5 days yes 5 days 3 days
079092 Carrot Mini Cake 18 Cake Individual 2 days 0799351 GF & Vegan Mini Chocolate Brownie 36 Bars Ind. Wrapped 4 days yes yes 074691 GF Caramel Heaven 18 Bars Ind. Wrapped 21 days yes 078392 GF Caramel Praline Flapjack 24 Bars Ind. Wrapped 90 days yes 075599 GF Caramel Shortcake 18 Bars Ind. Wrapped 21 days yes 079245 GF Carrot Cake Slice 18 Bars Ind. Wrapped 10 days yes 074684 GF Chocolate Brownie 18 Bars Ind. Wrapped 21 days yes 079238 GF Chocolate Cake Slice 18 Bars Ind. Wrapped 10 days yes 078996 GF Coconut & Raspberry Slice 18 Bars Ind. Wrapped 21 days yes 079221 GF Lemon Drizzle Cake Slice 18 Bars Ind. Wrapped 10 days yes 074714 GF Raspberry & Almond Slice 18 Bars Ind. Wrapped 10 days yes 078378 GF Salted Caramel Brownie 24 Bars Ind. Wrapped 90 days yes 079610 GF Vegan Cherry Bakewell Flapjack 24 Bars Ind. Wrapped 90 days yes yes 078972 GF Vegan Flapjack 18 Bars Ind. Wrapped 21 days yes yes 078385 GF Vegan Spiced Fruit Granola 24 Bars Ind. Wrapped 90 days yes yes 079160 Lemon & Elderflower Mini Loaf 12 Cakes Individual 2 days 075834 The Handmade Cupcake Collection 16 Cakes 4 x 4 Cupcakes 2 days F40060 Vegan Banana Oatmeal Cookie 24 Cookies Ind. Wrapped 14 days yes 079191 Vegan Chocolate Mocha Mini Loaf 12 Cakes Individual 2 days yes F40040 Vegan Chunky Chocolate Chip Cookie 24 Cookies Ind. Wrapped 14 days yes F40050 Vegan Double Chocolate Cookie 24 Cookies Ind. Wrapped 14 days yes 079207 Vegan Red Velvet Mini Cake 18 Cakes Individual 2 days yes 079153 Victoria Sponge Mini Cake 18 Cakes Individual 2 days
yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes
Please give us a call on 01628 779057 or email hello@handmadecake.co.uk if there’s anything else we can do to help or go to www.handmadecake.co.uk for more information on all our cakes, including ingredients and allergen information. 69
You’re about to enter the world of Mademoiselle Desserts, The Handmade Cake Company’s parent Company
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Market leading range of fusion desserts and cakes.
Offering carefully selected authentic, french desserts.
Innovative range tiered for a good, better, best offer.
An extensive range of vegan & gluten free.
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