Product
Guide
2022
e e r F n e t Glu Edition
Hello!
We’re The Handmade Cake Company, part of Mademoiselle Desserts. Our dedicated team of skilled bakers bake delicious handmade cakes, traybakes, loaf cakes, scones and wrapped slices for coffee shops and restaurants across the UK and internationally. Since 1983, we’ve been using high quality, trusted ingredients and large scale ‘traditional’ kitchen tools to create authentic cakes that chefs would be proud to call their own, and many do! This guide is a condensed version of our 2022 brochure, featuring only our delicious gluten free products with a crossed grain license. A Cross Grain License is an internationally recognised, registered trademark that can only be used under licence on food and drink products that meet the Coeliac Society’s strict criteria. For Gluten Free consumers, this represents safety and trust, while enabling them to quickly and easily recognise products that are safe to consume. Gluten Free Cakes that don’t compromised on quality and taste is a big deal for us at The Handmade Cake Company. We first opened our gluten free segregated production facility in 2013.We only had 4 lines back then. Building on the ever-growing demand for gluten free products from our customers, we extended our gluten free production area in 2020. This has allowed us to increase our production of gluten free lines by 30% and most importantly, to keep growing choice for Gluten Free consumers by creating gluten free desserts such as Cheesecakes and Puddings for the first time. Today we have 33 gluten free lines in total that is a third of our total range and an increase of 725% since 2013!
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Oaty Traybakes
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Indulgent Brownies
Round Cakes
Serving Tips
Photography: Adrian Wroth. Styling: Rosie Hopper. Locations supplied by Brown Bage Cafe.
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Caramel Shortcake
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Traycakes & Loaf Cakes
Cakes to Go
Get in touch www.handmadecake.co.uk hello@handmadecake.co.uk 01628 779057
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Best Selling Caramel
Shortcakes Our Caramel Shortcake remains one of our bestselling lines. It’s a true classic and we think ours is the best out there, and many of our customers agree. How do we make it taste so good? Every day, we make our caramel from scratch following a traditional recipe with no steps removed. We spread the Belgian chocolate on top the same way we always have, with the back of a spoon. It’s this kind of dedication to detail that ensures every slice is a true delight to look at, hold and of course, eat.
Gluten Free Caramel Shortcake A gluten-free version of our best-seller! Our own caramel sandwiched between a gluten-free shortcake base and rich Belgian milk chocolate.
075513 / 15 SQUARES
Deliciously Nutty Slices
Gluten Free Pecan & Walnut Slice
A gluten-free shortcake base with gooey treacle caramel topping, studded with chopped walnuts and pecan halves.
076329 / 15 SQUARES
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Oaty Traybakes 1
2 Gluten Free & Vegan Maple
& Pecan Flapjack
A rustic gluten-free maple flavour flapjack made with rolled and jumbo oats, crunchy pecans and plenty of golden syrup.
079078 / 15 SQUARES
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1 Gluten Free Flapjack
A rustic gluten free flapjack made with rolled and jumbo oats and plenty of golden syrup.
078354 / 15 SQUARES
3 Gluten Free & Vegan Nutty Flapjack
A gluten free flapjack with sunflower seeds, topped with roasted hazelnuts, flaked almonds and pumpkin seeds.
F070013 / 15 SQUARES
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Indulgent Brownies
Gluten Free Chocolate Brownie
Our best-selling gluten-free traybake as well as a Great Taste Award winner! An all-butter recipe with 26% dark chocolate. Excellent cold or served warm as a dessert.
075520 / 15 SQUARES
Gluten Free & Vegan Praline Chocolate Brownie
A truly indulgent vegan and glutenfree praline flavour chocolate brownie sprinkled with crunchy hazelnuts. We purchase a volume of cocoa from Rainforest Alliance Certified TM farms equivalent to the volume used in this product to help protect the environment and ensure sustainable livelihoods for coca farmers and their families. For more, see: www.ra.org/mb.
078361 / 15 SQUARES
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Fruity Slices
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a lighter kind of indulgence 1 Gluten Free Lemon Drizzle Slice
A gluten-free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing.
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076381 / 15 SQUARES
2 Gluten Free & Vegan Blackcurrant Crumble Slice
A vegan, gluten-free slice sandwiching a sticky blackcurrant jam between a shortcake base and crunchy oat crumble.
077517 / 15 SQUARES
Scones
Gluten Free Sultana Scone
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We did it! A tasty gluten free scone, packed full of juicy sultanas, individually wrapped to avoid contamination from other gluten containing cakes and scones. Egg glazed.
076282 / 18 SCONES
Traycakes Gluten Free Cappuccino Traycake
A moist gluten free coffee sponge, topped with a coffee and cream cheese icing and decorated with a drizzle of dark chocolate and a sprinkling of cocoa powder.
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079733 / 21 SQUARES
Loaf Cakes
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Gluten Free Lemon Drizzle Loaf Cake
A gluten free lemon sponge, drizzled with lemon syrup and decorated with candied lemon peel.
079771 / 2 X 10 SLICES
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Gluten Free St Clements Polenta Loaf Cake
An orange flavoured polenta sponge, drizzled with lemon syrup and decorated with edible cornflower petals.
079788 / 2 X 10 SLICES
Round
Cakes
1 Gluten Free Chocolate
Fudge Cake 9”
Two layers of delicious chocolatey gluten-free sponge, filled and covered with indulgent chocolate fudge icing and sprinkled with shards of chocolate.
079214 / 14 SLICES
2 Gluten Free Mint Chocolate
Chip Cake 9”
Our award winning gluten free chocolate sponge, filled with lashings of mint buttercream, studded with milk chocolate chips and topped with even more mint buttercream. Finished with a sprinkling of milk chocolate flakes.
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077012 / 14 SLICES
3 Gluten Free Chocolate Cake 9”
Gluten-free chocolate sponge filled with a chocolate buttercream icing with milk chocolate chips and topped with more chocolate buttercream icing.
075902 / 14 SLICES
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4 4 Gluten Free Ginger Cake 9”
A sticky gluten free spiced ginger cake filled with a lemon mascarpone buttercream, topped with lemon icing drizzle and crystallised stem ginger pieces.
077685 / 14 SLICES
5 Gluten Free Victoria Sponge A light , gluten free sponge filled with buttercream and raspberry jam. Sprinkled with caster sugar. 075728 / 14 SLICES
6 Gluten Free Carrot Cake 9”
A moist gluten free carrot and walnut sponge with sultanas and natural orange flavouring, covered and filled with soft cream cheese icing and decorated with nibbed walnuts.
075858 / 14 SLICES
7 Gluten Free Cappuccino Cake 9” A light, gluten free coffee sponge, filled and topped with our coffee icing and generously sprinkled with milk chocolate flakes.
075827 / 14 SLICES
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Delicious
Cakes to
Go
Frozen Wrapped Bars Gluten Free Lemon Drizzle Cake Bar
A Gluten Free lemon sponge with nibbed sugar, drizzled with lemon syrup and decorated with lemon icing.
079221 / 18 IND. BARS
Gluten Free Carrot Cake Bar
A moist carrot cake topped with a smooth cream cheese frosting and a sprinkling of chopped walnuts.
079245 / 18 IND. BARS
Gluten Free Chocolate Cake Bar
Triple Chocolate! A gluten free chocolate sponge, topped with a rich chocolate ganache and sprinkled with milk chocolate shavings.
079238 / 18 IND. BARS
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Ambient Wrapped Bars Gluten Free Salted Caramel Brownie
A heavenly gluten free brownie, with scored rivers of salted caramel which when baked become even more caramelised.
078378 / 24 IND. BARS
Gluten Free Caramel Praline Flapjack
A modernised take on an old but gold comfort food. Making use of the “twists on classics” trend which is dominating cakes and desserts, we’ve created an oaty, gluten free praline flapjack spread with caramel, chunky hazelnuts and a drizzle of milk chocolate.
078392 / 24 IND. BARS
Gluten Free Vegan Spiced Fruit Granola
The perfect on the go breakfast treat! Gluten free and vegan. Packed with oats, golden syrup, stem ginger, raisins, pumpkin seeds, sunflower seeds, coconut, cranberries, and apricots. Delicately spiced to deliver a premium and fresh feel.
078385 / 24 IND. BARS
Gluten Free & Vegan Cherry Bakewell Flapjack
A gluten free and vegan sour cherry flapjack drizzled with a black cherry filling and sprinkled with flaked almonds.
079610 / 24 IND. BARS 14
Making Indulgence Healthier
3%
Only a few healthy snacks deliver on taste
25%
None of the healthy snacks I’ve tried delivered on taste Most healthy snacks deliver on taste
21% The Grocer via Kantar, 2020
51% Some healthy snacks deliver on taste
Free From Options are playing a central role in the wider Permissible Indulgence Trend Health & Weight Management (Portion Control) Dietary Need & Allergies (Free From)
Function (Ingredients)
Beliefs (Better For You, Better for the planet)
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Delicious Cake To Go Slices With increasingly busy lifestyles, consumers need to be able to indulge on the go with their favourite traybake items, but our approach to Cakes To Go goes beyond simple convenience. Our Cakes To Go provide safely sealed, free from and controlled portions of deliciousness. We’ve lovingly designed beautiful and colour-coded kraft board J cards so our Cakes To Go can look as good as they taste an jump off shelf as they should.
Gluten Free & Vegan Flapjack
A rustic gluten free flapjack made with rolled and jumbo oats and plenty of golden syrup.
078972 | 18 IND. BARS
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Gluten Free Coconut & Raspberry Slice
A gluten free shortcake base, generously spread with raspberry jam, and topped with a thick layer of toasted coconut.
078996 | 18 IND. BARS
Gluten Free Chocolate Brownie
A smooth and indulgent gluten free chocolate fudge brownie, made with 26% dark chocolate.
074684 | 18 IND. BARS
Gluten Free Caramel Heaven
A gluten free flapjack base topped with golden caramel and finished with cranberries, dark chocolate chunks, sunflower and pumpkin seeds.
074691 | 18 IND. BARS
Gluten Free & Vegan Mini Chocolate Brownie
A bitesize rich gluten free and vegan chocolate brownie.
079351 / 36 PCS
Gluten Free Raspberry & Almond Slice
A generous layer of raspberry jam sandwiched between a shortcake base and a light gluten free almond sponge, decorated with a feathering of raspberry jam.
074714 | 18 IND. BARS
Gluten Free Caramel Shortcake
Our ‘signature’ sticky caramel, sandwiched between a gluten free shortcake base and smooth Belgian milk chocolate.
075599 | 18 IND. BARS
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Top
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Tips for Serving
Gluten Free
1. Train Staff
Staff should be trained on communicating with customers about allergens as well as how to store, prepare and serve gluten free food. Emphasise that if in doubt, check the ingredients and processes and ensure customer allergies are communicated to all those involved in serving them.
2. Choose Suppliers Carefully
Working with a gluten free supplier is much easier than baking from scratch on-site. Choosing a brand that can be trusted to ensure gluten free integrity is pivotal. Check whether products are manufactured in a gluten free environment, whether they have third party certification (such as BRC) and if they have a Food Safety Management
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81% of Ceoliac UK members say they would be prepared to travel for 30 minutes or longer to a venue they knew could cater for a gluten free diet. Our award-winning gluten free range is perfect for tapping into this demand, however, storing and serving product correctly, as well as communicating well with free from consumers, is vital to offering a safe and memorable experience.
System in place. All our gluten free cakes are made in our ‘AA grade’ BRC certified, segregated, gluten free bakery and are licensed by Coeliac UK. However, once you unwrap our cakes its important to have controls in place to ensure they remain gluten free.
3. Have Separate Utensils and Storage Gluten free products and ingredients should be clearly marked and ideally stored on dedicated shelves above other ingredients. If you have a cake display, physically separate the gluten free products and cover them with a bell jar or similar. Ensure you have separate utensils for serving gluten free products that are clearly labelled. Thoroughly wash surfaces, hands and serving equipment regularly.
4. Make It Easy For Gluten Free Customers
To build brand loyalty, aim to make your free from customers experience as easy as possible. Some people may be embarrassed when having to clarify ingredients. Advertising and labelling your gluten free products makes customers feel more comfortable asking questions and declaring allergies. It may be helpful to ask customers if they have any allergies when you begin serving them and offering those who do the allergy menu.
5. Offer Individually Wrapped Products
Individually wrapped gluten free products are a fantastic way to minimalise the risk of cross contamination. This is because they are sealed in a gluten free environment and remain so until they are unwrapped by the end customer. Our individually wrapped Cakesto-go are all gluten free as is our individually wrapped scone. These are a great way to expand your offer to gluten free customers, especially if you do not have the infrastructure to establish gluten free processes for serving unwrapped food. Please note that this advice is intended only as a guide and is not exhaustive. For more guidance please refer to Coeliac UK.
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Our Gluten Free Range 1. Ambient Wrapped Bars
GF Caramel Praline Flapjack 078392 GF Salted Caramel Brownie 078378 GF Vegan Spiced Fruit Granola 078385 GF Vegan Cherry Bakewell Flapjack 079610
2. Frozen wrapped cake to go
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GF Raspberry & Almond Slice 074714 GF Lemon Drizzle Cake Slice 079221 GF Carrot Cake Slice 079245 GF Chocolate Cake Slice 079238 GF Vegan Flapjack 078972 GF Coconut & Raspberry Slice 078996 GF Caramel Heaven 074691 GF Caramel Shortcake 075599 GF Chocolate Brownie 074684
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3. GF Carrot Cake (9”) 075858 4. GF Caramel Shortcake 075513 5. GF Chocolate Brownie 075520 6. GF Flapjack 078354 7. GF & Vegan Praline Chocolate Brownie 078361 8. GF Pecan & Walnut Slice 076329 9. GF Sultana Scone 90g 076282 10. GF & Vegan Blackcurrant Crumble Slice 077517 11. GF & Vegan Nutty Flapjack 076329 12. GF Lemon Drizzle Slice 076381 13. GF & Vegan Maple & Pecan Flapjack 079078 14. GF Cappuccino Traycake 079733 15. GF Victoria Sponge (9”) 075728 16. GF Lemon Drizzle Loaf Cake 079771 17. GF Orange Polenta Loaf Cake 079788 18. GF Chocolate Cake (9”) 075902 19. GF Mint Chocolate Chip Cake (9”) 077012 20. GF Chocolate Fudge Cake (9”) 079214 21. GF Ginger Cake (9”) 077012 22. GF Cappuccino Cake (9”) 075827