W
e’re Mademoiselle Desserts UK, part of the wider Mademoiselle Desserts Group based in France. Our three bakeries in the U.K., in Maidenhead, Corby and Taunton have been working closley together for the past five years. Over that time, we have evolved our range across both our brands with new & exciting concepts to sit alongside our classic Cakes and Desserts. A significant part of this is gluten free alternatives and the 2022 Coeliac Awareness Week called for creating a condensed version of our core range brochure, with the aim to only feature our delicious gluten free products with a crossed grain license. A Cross Grain License is an internationally recognised, registered trademark that can only be used under licence on food and drink products that meet the Coeliac Society’s strict
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criteria. For Gluten Free consumers, this represents safety and trust, while enabling them to quickly and easily recognise products that are safe to consume. Gluten Free Cakes that don’t compromise on quality and taste is a big deal for us at Mademoiselle Desserts. We first opened our gluten free segregated production facility on our Maidenhead site in 2013. We only had 4 lines back then. Building on the ever-growing demand for gluten free products from our customers, we extended our gluten free production area in 2020. This has allowed us to increase our production of gluten free lines by 30% and most importantly, to keep growing choice for Gluten Free consumers by creating gluten free desserts such as Cheesecakes and Puddings for the first time.
Every Range Catered For We offer a tiered range from the best to the more affordable, but always exceptional quality
A Market Leading Range
THE INGREDIENTS FOR OUR MARKET LEADING DESSERTS
Unrivalled innovation with a delicious twist supported by unrivalled category expertise
Made With Pride We take pride in our work and people, always providing exceptional customer care
Made From Quality Ingredients We always bake with high quality trusted ingredients with sustainable ethical values
Got a question or ready to stock our cakes and desserts? Our friendly team would love to hear from you PHONE: 01823 257922 E-MAIL: enquiries@mdesserts.com WEBSITE: www.mademoiselledesserts.com/uk 3
4 Photography: Adrian Wroth. Styling: Rosie Hopper
Contents 06 KING OF FREE FROM 08 CHEESECAKES 12 TARTS & PIES 14 PUDDINGS & CRUMBLES
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GLUTEN FREE:
King of Free From 7% 22%
15%
Free
12%
Vegetarian
12% HOUSEHOLDS ARE AVOIDING
GLUTEN
Gluten
Other
&
WHEAT
Low in
Sugar
13%
22%
TOP FREE FROM DRIVERS
Vegan
17%
Dairy
Free
20%
Source: Mintel 2019
people on Gluten Free TOP 3 things diet are looking for : 3 2 1 Clearly labelled Gluten Free options
A good experience
A safety assurance scheme
Source: Coeliac Society 2019
PRECONCEIVED IDEAS ABOUT GLUTEN FREE ARE SOFTENING
7% YET 22%
of consumers follow a gluten-free diet, of consumers are more likely to choose a dessert if it is
GLUTEN FREE.
Source: Callebaut & CGA 2020
GLUTEN FREE IS THE TOP consumption driver for dessert consumption. source: Callebaut & CGA 2020
ONLY THINK GF=
BUT THERE’S 12% “POOR VALUE” 16% “BLAND” STILL ROOM FOR 20% “LIMITED OPTIONS” CONVERSION 21% “UNAPPEALING” Source: Mintel Free-From Food Report 2021
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Cheesecakes
Cheesecakes have long been a consumer favourite and we continue to push the boundaries in what we can make with this range. We offer a wide range, from everyday classics to innovative flavours and formats. We even have managed to crack the secret to delicious Vegan and Gluten Free cheesecakes. We’ve made no compromise on taste so each sumptuous treat is tasty enough to tempt all your customers.
Why?
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?
When?
Who?
Indulgence
Dinner
Dessert Lovers
Consumer favourite
Time For a Treat
Innovation Seekers
Excitement
Eat-in
4 GLUTEN FREE SICILIAN LEMON & Vg GF MASCARPONE CHEESECAKE Eye-catching rectangles of crunchy biscuit bases topped with a tangy lemon cheesecake and creamy mascarpone, drizzled with a zingy lemon sauce.
079290 | 1 X 14 CUT
GLUTEN FREE VANILLA & Vg RASPBERRY SWIRL CHEESECAKE
GF
Our opulent vanilla cheesecake swirled with a deep red, sweet berry sauce above a crispy, biscuity base for crunch, cut into bars.
079368 | 1 X 14 CUT
GLUTEN FREE NEW YORK STYLE Vg GF VANILLA CHEESECAKE
What can beat a truly classic creamy cheesecake? Bars of our crispy biscuit base topped with a indulgent vanilla cheesecake.
079313 | 1 X 14 CUT GLUTEN FREE & VEGAN CHOCOLATE Vg GF Vg & CHERRY CHEESECAKE A gluten free chocolate biscuit base with crunchy cocoa nibs. Layered with waves of chocolate cherry and vanilla flavour cheesecake. Swirled with a generous layer deep red cherry sauce.
079306 | 1 X 14 CUT GLUTEN FREE CHOCOLATE BROWNIE Vg GF CHEESECAKE A chocolatey brownie base layered with smooth and creamy vanilla cheesecake finished with a swirl of sumptuous chocolate ganache.
079320 | 1 X 12 CUT
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Britons find Hybrids appealing Source: Mintel Desserts report 2021
Tarts Pies
A fast growing category, Tarts and Pies offer versatile formats and flavours while allowing for both traditional and more innovative profiles. Our wide range contains traditional pies, innovative tarts and tortes for foodies and more adventurous consumers and even a full range of delicious Gluten Free and Vegan alternatives to choose from.
Why?
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?
When?
Who?
Versatile
Eat In
Foodies
An on-trend, growing category
Dinner
Tradition Lovers
Dessert & Snack
2 GLUTEN FREE DEEP DISH APPLE Vg GF CRUMBLE PIE
A deep crispy and sweet pastry base filled to the brim with chunky apple filling and topped with a crispy cinnamon crumble.
079344 | 1 X 14 UNCUT
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Puddings Crumbles
If you are looking to deliver comfort in the form of indulgent hot, melt in the mouth puddings & roulades, look no further. We have taken classic recipes and made them our own. Our range is the perfect balance of comforting traditional classics you’d enjoy on a Sunday Lunch, innovative creations inspired from other countries as well as twisted British Classics featuring stunning visual and on trend flavour profiles. Last but not least, we’ve also created delicious Vegan and Gluten Free alternatives to delight all consumers alike.
Why?
?
When?
Who?
Broad Appeal
Eat-in
Tradition Lovers
Dessert Lovers
Dinner
Comfort Seekers
Comforting
Sunday Lunch
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GLUTEN FREE TOFFEE APPLE Vg GF CRUMBLE
A chunky apple and toffee filling topped with a sweet oaty crumble.
079283 | 1 X 12 INDIVIDUAL GLUTEN FREE Vg CHOCOLATE FONDANT
GF
A gluten free, melt in the mouth chocolate pudding, with a molten chocolate centre when warmed.
077333 | 1 X 12 INDIVIDUAL GLUTEN FREE & VEGAN APPLE & Vg GF Vg BLACKBERRY CRUMBLE A chunky blackberry and apple filling topped with a sweet oaty crumble.
079276 | 1 X 12 INDIVIDUAL GLUTEN FREE STICKY Vg GF TOFFEE PUDDING
A fluffy gluten free sponge generously drizzled with a creamy toffee sauce.
079269 | 1 X 12 INDIVIDUAL 17
1 GLUTEN FREE NEW YORK STYLE VANILLA CHEESECAKE 079313 | 1 X 14 CUT
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2 GLUTEN FREE SICILIAN LEMON Vg GF & MASCARPONE CHEESECAKE 079290 | 1 X 14 CUT 3 GLUTEN FREE & VEGAN CHOCOLATE & CHERRY Vg GF Vg CHEESECAKE 079306 | 1 X 14 CUT
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4 GLUTEN FREE Vg GF CHOCOLATE FONDANT 077333 | 1 X 12 INDIVIDUAL 5 GLUTEN FREE & VEGAN APPLE Vg GF Vg & BLACKBERRY CRUMBLE 079276 | 1 X 12 INDIVIDUAL 6 GLUTEN FREE VANILLA & RASPBERRY SWIRL CHEESECAKE 079368 | 1 X 14 CUT 7 GLUTEN FREE STICKY Vg GF TOFFEE PUDDING 079269 | 1 X 12 INDIVIDUAL 8 GLUTEN FREE CHOCOLATE BROWNIE CHEESECAKE F31670 | 1 X 12 CUT 9 GLUTEN FREE TOFFEE Vg GF APPLE CRUMBLE 079283 | 1 X 12 INDIVIDUAL 10 GLUTEN FREE DEEP DISH Vg GF APPLE CRUMBLE PIE 079344 | 1 X 14 UNCUT
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