Description of the Project

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Description of

the project

Creating a makeup brand and starter kit targeted towards young performers of the stage.

In the beginning stages I surveyed performers and from my findings came to conclusions about what I needed to do for my project.

I then created an e-commerce website with a community forum and mockups of the products in the makeup collection such as an eye shadow palette, foundation, blush set, setting powder, and four lipsticks.

Along with a mock-up of the products is a 360 marketing campaign with advertisement

mockups.

Within the marketing campaign is also a brand launch event.

I also created a product assortment plan and budget for my project.