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https://www.cnbc.com/2019/05/17/men-are-a-multibillion-dollar-growth-opportunity-for-the-beauty-industry. html
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https://www.profitableventure.com/cost-start-a-makeup-line/
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https://www.businessoffashion.com/articles/professional/are-there-are-too-many-beauty-brands
https://www.nytimes.com/2019/12/05/style/makeup-palettes-influencer-eye-shadow.html
https://chemistscorner.com/what-are-the-startup-costs-for-a-cosmetic-business/
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https://books.google.com/books?id=By6DCgAAQBAJ&lpg=PA264&ots=aOx5o9Vds-&dq=what%20makes%20 mac%20cosmetics%20work%20under%20intense%20lighting&pg=PR2#v=onepage&q=ingredients&f=false