SRO final

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SR


Standing Room Only #SROGANG


“Apparel and accessories for uptown women with a hint of rebellion.“ Julie worked for a small fashion company in Manhattan until she was 22 years old. She was tired of her job, which wouldn’t allow her to create what she wanted with her designs. She decided to look into other resources for money. Julie was able to start shopping for vintage clothing, something she loved to collect, and selling it online for a hefty price. After several years of reselling, she opened up a website, Standing Room Only, in 2003. As of 2003, Standing Room Only consisted of Julie selling vintage pieces from her home in Queens, New York. Julie used social media to grow her business, gaining thousands of followers on Instagram rapidly when it was founded. By 2010, SRO’s first storefront opened. The brand would soon become a resource for young women to find stylish pieces that have a reasonable price point.

srostory.


sromood.


storefront.


storesign.


SR packaging.


WELL BEHAVED WOMEN RARELY MAKE HISTORY.

know the rules well so you can break them effectively.

- LAUREL THATCHER ULRICH -

- dalai lama xiv -

#srogang

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#srogang


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19:33

Verizon

standingroomonly 3431 posts

1.7M

217

followers

followings

Edit Profile Standing Room Only Creating accessories and apparel for young women with a rebellious style. www.sro.com

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Reilly - Value Customer secretary at marie claire magazine manhattan, ny

annual income:

25 - single

$45,000

loves being a city girl, but tough on a small budget originally from south carolina goes out on the town to clubs and as many events that her

job can get her into loves new clothes and accessories and being on trend and in style

customer.


customerprofile.


rebel’s manifesto #SROREBELREBEL


colorstory.


materials.


moodboard.


bad reputation clutch. $30


allure crossbody. $40


runaway tote. $50


renegade case. $20


mysterious bag. $15


dare me sneaker. $50


why not? boot. $60


disrespect mule. $45


scandal boot. $70


wild thoughts heel. $65


rebel’s manifesto.


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