Portfolio Graphic Design

María Fernanda Santillán Ríos PORTFOLIO - GRAPHIC DESIGN

CopyrightⒸ 2016. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the written permission of María Fernanda Santillán.

MARÍA FERNANDA SANTILLÁN Tel.: (81) 44 44 9839 Cell.: (044) 81 20 10 2298 Email: mafersantillanr@gmail.com Designed in Adobe Suite 2016

CONTENTS

LOGOFOLIO BRANDING WEB & SOCIAL

LOGOFOLIO GRAPHIC DESIGN

BRANDING GRAPHIC DESIGN

Obelit Consulting Services is a consulting firm highly specialized in CRM that offers consulting services ranging from the definition of the CRM strategy to it´s technical implementation.

The identity was developed through a custom logo that exposes a sophisticated and intellectual image. The name of Obelit was inspired by the word "obelisk" which symbolizes history, wisdom and the acronym "IT" that symbolize information technologies, thus forming a strong name that symbolizes everything that Obelit consulting services offer.

Project in collaboration with:

Monterrey, Mex. January 2016

2x

1.3x x

7x

0.9x x 0.8x

Símbolo

1.1x 2x

1.7x

Sinatur a

7x

2x

Sloga n

2x 0.9x

Límites del Logo *Valor de x = 9 px

2x

DARK BLUE

PURPLE

Color Codes

Color Codes

CMYK Pantone HSB HSL RGB Web

CMYK Pantone HSB HSL RGB Web

: C96 M79 Y46 K44 : Solid Coated 7546 C : H208 S53 B25 : H208 S36 L18 : R30 G48 B64 : #1E3040

Transparency Tones

Transparency Tones 100 %

80 %

60 %

40 %

20 %

: C64 M93 Y2 K0 : Solid Coated 7662 C : H279 S50 B54 : H281 S34 L91 : R117 G69 B140 : #75458C

100 %

80 %

60 %

40 %

20 %

Gradient

Gradient

Transparency Tones

Color Codes

BLUE 1

CMYK : C87 M68 Y39 K24 Pantone : Solid Coated 2379 C HSB : H208 S44 B36

HSL: H210 S29 L29 RGB: R52 G73 B94 Web: #34495E

Emerald Gray

CMYK : C44 M26 Y28 K0 Pantone : Solid Uncoated 5507 U HSB : H183 S10 B65

HSL: H184 S9 L62 RGB: R149 G165 B166 Web: #95A5A6

Gray Moss

CMYK : C53 M36 Y37 K3 Pantone : Solid Uncoated 444 U HSB : H183 S9 B55

HSL: H184 S6 L53 RGB: R127 G140 B141 Web: #7F8C8D

www.obelit.com

SonnarCRM is a solution dedicated to maximize the relationship between companies and their clients in orded to get the most out of every interaction through the different communication channels (mobile, email, call center, web and sales points). It allows companies to use the best tools for Sales, Customer Service, Marketing and Loyalty Programs, all in one place.

Being a friendly system, the identity that was designed for Sonnar CRM has a cheerful personality as well as professional so as to make the customer feel identified with an easy and fun product to use in their business.

Project in collaboration with:

Monterrey, Mex. March 201

1.5x

7.7x

0.5x

0.35y

Símbolo

2x

Signatura

x

3.3x

x

Límites del Logo *Valor de x = 20 px

DARK BLUE

BLUE 2

BLUE 1

LIGHT BLUE

YELLOW

FOR DIGITAL USE #154469 R: 21 G: 68 B: 105 FOR PRINTING USE Pantone Metallic 8483C C: 100 M: 75 Y: 34 K: 17

FOR DIGITAL USE #32749D R: 50 G: 116 B: 157 FOR PRINTING USE Pantone Metallic 8203C C: 84 M: 46 Y: 18 K: 1

FOR DIGITAL USE #478FC3 R: 71 G: 143 B: 195 FOR PRINTING USE Pantone SC 646C C: 73 M: 31 Y: 3 K: 0

FOR DIGITAL USE #7AC0E6 R: 122 G: 192 B: 230 FOR PRINTING USE Pantone SU 291U C: 51 M: 8 Y: 1 K: 0

FOR DIGITAL USE #FFD750 R: 255 G: 215 B: 80 FOR PRINTING USE Pantone SC 7404C C: 1 M: 11 Y: 75 K: 0

Comfortaa Regular

ABCDEFGHIJKLMNÑOPQRS T U V W X Y Z a b c d e f g h i j k l m n ñ o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ¡ ¿? @ # $ % & ( ) + - = . , ; : “ * ^ ´

Ic

The diff pre

conography

e types of icons designed for the SonnarCRM identity are used in the erent media streams of the brand such as the website, commercial esentations, brochures, etc.

www.sonnarcrm.com

JOSÉÉE LUIS NUNO Business Developement Manager TSG Water Resources Mexico O: (624) 143.52.13 M: (624) 122.45.72 Skype: jl.nuno jlnuno@tsgwater.com www.tsgwater.com

TSG has been in the water treatment plants business since 1993 and currently has operations in seven countries. It has a full engineering and operations staff with extensive experience to meet the challenges of coastal and island environments.

The identity redesign project consisted of a new logo proposal, new designs for business cards, brochures, promotional items and vinyls for service cars.

Project in collaboration with:

Monterrey, Mex. June 2016

ÂĄAy quĂŠ rico! Is a microenterprise dedicated to the sale of home-made pastries with the need for an identity that allows it to become a recognized company.

This was a non-profit project participating in a social incubation & entrepreneurship program of the TecnolĂłgico de Monterrey to help microentrepreneurs. The project consisted on designing both the identity and a persuasive marketing campaign for social networks.

Project in collaboration with:

Monterrey, Mex. November 2015

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#AEADB3

#CE7FA0

#6A91C3

#A3D8CE

Techno Music is a music academy for children and teenagers that offers an easy learning method to play any instrument and in a unique and fun way.

The identity redesign sought to have a much more youthful and joyful image to get the attention of new customers in the opening of its new academy in 2017.

Personal project.

Monterrey, Mex. December 2016

La FĂŞte is a launching company that sells original articles, props and decorations for parties and gifts, and also offers the service of events design and organization.

The identity has a "Party Chic" design in which the logo, business cards and image for social networks were made.

Personal project.

Monterrey, Mex. November 2016

Rina Banquetes y Catering is a family business that began as a provider of catering services and banquets at home with a mouth to mouth advertising.

The project consisted in the design of an identity so that the company could have a presence on the web and social networks in order to expand its client portfolio.

Personal project.

Monterrey, Mex. October 2015

WEB & SOCIAL GRAPHIC DESIGN

TCA Software Solutions is a Mexican company providing integral software solutions for the Hotel, Health and Trade industries with more than 30 years of experience in the Latin American market. Together with software solutions, they offer industry consulting, product and software development services to solve all of the strategic, administrative, operational and technological needs of their customers.

One of the projects carried out for TCA was the image and web communication design through Google Ads, Blasts, Landing Pages and Articles of Interest on its website. Marketing campaigns were also created on social networks like Facebook, Twitter, LinkedIn and Youtube.

Project in collaboration with:

Monterrey, Mex. March 2014 - January 2017

TCA Software Solutions Youtube Channel

Facebook Marketing Campaign Desig Deputy in Monterrey's Distr

Personal

Monterrey, M

gn for Rina RĂ­os's Campaign as Local rict 1 for the 2015 Elections

l project.

Mex. April 2015

María Fernanda Santillán Ríos B.I.D. Bachelor in Industrial Design Tel. (044) 8120 10 2298 mafersantillanr@gmail.com www.behance.net/mafersantillan