INDEX Check In (Analysis Stage) • Airplane Food: What a Waste! (Problem) • Eco-Friendly Flight Catering (Intention) • Benchmark • Passenger Analysis (Customer Segment) • Megatrends • Moodboard Boarding (Investigation Stage) • What is Biomimicry? • Biomimicry Thinking • Essential Elements • Life´s Principles • Nature Inspiration Preparing for Departure (Creative Stage) • Concept • Color Palette • Branding Prepare for Landing (Project Stage) • Sketches • Selected Sketch • Renders • Material Selection
• Blueprints • Manufacturing Manual Welcome to your Destination! • Product Storyboard • Product Use Instructions Customs (Cost Structure) • Pilot Project Information • Costs & Investment Travel Documents (Links) • About the Team • Business Linked Projects • Project Budget • Information Sources
Airline Food: What a Waste! (Problem) Flight catering excessive amounts of waste, that include uneaten food and many kinds of packaging (paper, aluminum foil, glass and plastics). great part of this waste is from individual version of portion (Jones and Kipps, 2003). Solid waste incineration and landfilling are conventional methods for treatment and disposal, but the concept of sustainability requires recovery of energy upon incineration and reduction of the amount of solid waste to be land filled. One of the problems is that airplane passengers are not taking all the portion and generating all this waste. Researchers at Cornell University found that loud noise affect the way you taste food. Eating is a multisensory experience, people acquire satisfaction by taking food in comfortable ambience and the airplane cabins are environments with extreme noise not allowing a comfortable condition. Another problem is the dry atmosphere in the airplane cabins, this causes that the passengers experience a feeling of dry in the mouth. Saliva reduces its water content, raising the level of glutamate that can produce an unpleasant and salty taste. This can also be the reason why the passengers are leaving food waste and other kind of waste.
Eco-Friendly Flight Catering (Intention) Category Food Service in aircraft. Hypothesis The design and manufacture of a product capable of performing diverse tasks: the correct packaging of the food, the proper storage of the elements and the interaction between the nature of the food and the user. Aspiration The creation of an experience that allows the user to connect with the food by using the limited space of a flight seat correctly.
Eco-Friendly Flight Catering (Intention) What we are willing to do is to implement a solution system to stop the airplane food waste, this project will consist in applying the biomimetic perception to figure out the concepts that will allow to improve the airplane’s food service. The type of system we want to explore is one including food product, non-food product (packaging) and service. The high amount of waste produced by airlines customers consumes more energy than the imagined. Some of the processes to take rid of airline food waste are to burn or to wait for natural decompose, not in all material scenes as aluminum or plastic. The flight catering companies and even the airlines will be beneficiated with this new product/system. The customers will appreciate the service and the attention of the company using the product/system, that they will approve and suggest the airline service.
Innovations in flight catering:
Graphics 1.1: This is surprising as it has been suggested that food is one key competitive strategy for airlines to differentiate their product (Sheridan, 1998).
Benchmark (United) Meal tray redesign for the fussion of United Airlines and Continental Airlines, the idea of the resdesign is to offer Coach Passengers a meal presented in a more elegant way, pretty similar to the ones offered in Business Class for international flights.
Image 1.1: United Airlines Fussion Meal Tray Redisgn.
Benchmark (Brotzeit) Called Brotzeit, German for ‘Snack’, the design would involve packaging locally produced raw food in a set of pebble-like capsules, to be transported and presented in a wooden box.
Image 1.2: Brotzeit, Airplane meal tray concept design.
Benchmark (Virgin Atlantic) In 2011, Virgin Atlantic came to MAP with a problem. They wanted to make in-flight meals for economy-class customers more like courses in a restaurant. Instead of serving their passengers everything on a single tray, as in a cafeteria, they wanted to serve them their meal, and then dessert and coffee. The benefits for passengers? More room while eating, and less unnecessary stuff bouncing around trays during meals.
Image 1.3: Virgin Atlantic Coach Class Meal Tray redesign.
Benchmark (Air France) The French company decided to go after students and young adults who had graduated from design, fine art, graphic art and industrial design schools in a handful of countries – France, Belgium, the Netherlands, Italy, Switzerland and the United Kingdom. From operations perspective, the winning design minimizes waste and reduces weight, fuel consumption and the emission of gases. Their idea which is called PICNIC consists of two stacked towers of containers – one for hot food and one for cold food that allow a passenger to distribute their meal as they wish. Each container acts as a lid for another container which eliminates the need for packaging, thereby making a cost saving as well as being a little friendlier on the planet. There is also no need for a tray which is a big space and cost saver.
Image 1.4: Airfrance Meal Tray Concept desgin.
Benchmark (British Airways) When British Airways invited us to develop concepts for short-haul flight food packaging, we were faced with several challenges. The packaging had to be effective and 100% recyclable, with a coherent look-and-feel expressing quality and freshness. Issued by BA’s catering providers, LSG Sky Chefs, the brief called for a family of recyclable food containers for a range of cold finger foods unified by the new BA CafÊ sub-brand.
Image 1.5: British Airways Meal Tray Concept desgin.
Passenger Analysis (Customer Segment) Gender: Both. Age: >15. Socio - Economic Group: Medium / Medium High. Interests: • Pleasant flight; without complications. • Fast and personalized attention. • Need of sense of security. • Hygienic service. • Greater use of space; comfort. • Visibility of important information. • Good nutrition (Right portions and tasteful flavor). Reasons for the flight: • Business. • Holiday. • Personal and / or Family interest.
Megatrends 2025 Lighting for Food Growth “In 2025, genetically modified crops will be grown rapidly and safely indoors, with round-the-clock light, using low energy LEDs that emit specific wavelengths to enhance growth by matching the crop to growth receptors added to the food’s DNA,” the report says. “Crops will also be bred to be disease resistant. And, they will be bred for high yield at specified wavelengths.” (Thomson Reuters IP & Science, 2014). Small electric aircraft: The report says advances in lithium-ion batteries and hydrogen storage will make electric transport a reality. “These aircraft will also utilize new materials that bring down the weight of the vehicle and have motors with superconducting technology.
Micro-commercial aircraft will fly the skies for short-hop journeys,” (Thomson Reuters IP & Science, 2014). Plant-derived cellulose packaging: “Toxic plastic-petroleum packaging that litters cities, fields, beaches, and oceans, and which isn’t biodegradable, will be nearing extinction in another decade. Thanks to advancements in the technology related to and use of these bio-nano materials, petroleum-based packaging products will be history.” ( Thomson Reuters IP & Science, 2014).
Moodboard
Image 1.6: Moodboard for design concept, image & functionalities.
What is Biomimicry? Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s timetested patterns and strategies. The goal is to create products, processes, and policies—new ways of living—that are welladapted to life on earth over the long haul. The core idea is that nature has already solved many of the problems we are grappling with. Animals, plants, and microbes are the consummate engineers. After billions of years of research and development, failures are fossils, and what surrounds us is the secret to survival. “I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.” -Steve Jobs
Biomimicry Thinking Biomimicry Thinking provides context to where, how, what, and why biomimicry fits into the process of any discipline or any scale of design. While akin to a methodology, Biomimicry Thinking is a framework that is intended to help people practice biomimicry while designing anything. There are four areas in which a biomimicry lens provides the greatest value to the design process (independent of the discipline in which it is integrated): scoping, discovering, creating, and evaluating. Following the specific steps within each phase helps ensure the successful integration of life’s strategies into human designs.
Essential Elements Biomimicry embodies three interconnected, but unique ingredients; the three Essential Elements of Biomimicry represent the foundation of the biomimicry meme. By combining the essential elements together, bio-inspired design becomes biomimicry. The ethos element forms the essence of our ethics, our intentions, and our underlying philosophy for why we practice biomimicry. Ethos represents our respect for, responsibility to, and gratitude for our fellow species and our home. The (re)connect element reinforces the understanding that, while seemingly “separate,� people and nature are actually deeply intertwined. We are nature. (Re)connecting is a practice and a mindset that explores and deepens this relationship between humans and the rest of nature. The emulate element brings the principles, patterns, strategies, and functions found in nature to inform design. Emulation is about being proactive in achieving the vision of humans fitting in sustainably on earth.
Life´s Principles Life’s Principles are design lessons from nature. Based on the recognition that Life on Earth is interconnected and interdependent, and subject to the same set of operating conditions, Life has evolved a set of strategies that have sustained over 3.8 billion years. Life’s Principles represent these overarching patterns found amongst the species surviving and thriving on Earth. Life integrates and optimizes these strategies to create conditions conducive to life. By learning from these deep design lessons, we can model innovative strategies, measure our designs against these sustainable benchmarks, and allow ourselves to be mentored by nature’s genius using Life’s Principles as our aspirational ideals.
Nature Inspiration (Seashells) Hard, protective outer layer created by an animal that lives in the sea; its term usually refers to the exoskeleton of an invertebrate. Seashells have often been used as tools, because of their strength and the variety of their shapes. Giant clams (Family Tridacnidae) have been used as bowls, and when big enough, even as bathtubs and baptismal fonts. Melo melo, the “bailer volute�, is so named because Native Australians used it to bail out their canoes. Many different species of bivalves have been used as scrapers, blades, clasps, and other such tools, due to their shape Some marine gastropods have been used for oil lamps, the oil being poured in the aperture of the shell, and the siphonal canal serving as a holder for the wick. Due to the interesting anatomy of seashells we based out design on two different species of seashells.
Nature Inspiration (Clam Shell-Bivalves) Hard, protective outer layer created by an animal that lives in the sea; its term usually refers to the exoskeleton of an invertebrate. The word seashell is used to mea the shell of marine mollusk -marine species of bivalves (clams), gastropods (snails), scaphopods (tusk shells), polyplacophorans (chitons) and cephalopods (nautilus, spirula); they are most commonly encountered both in the wild and as decorative objects. As mollusks develop from a fertilized egg to an adult, most of them pass through a larval stage called the trocophore. Mollusks also have a radula or file-like organ for feeding, a mantle that may secrete a shell, and a muscular foot for locomotion. There are more than 15,000 species of bivalves that live in both marine and freshwater; examples of them are clams, scallops, mussels and oysters. The majority of bivalves consist of two identical shells that are held together by a flexible hinge; he animal’s body is held protectively inside these two shells. The shells are made of calcium carbonate and are formed in layers by secretions from the mantle. They also have a muscular foot which enables the clam to burrow itself in mud or sand; the soft tissue above the foot is called the visceral mass and contains the clam’s body organs. Empty molluscan seashells are often used as a resource by animals other than humans for various purposes, including protection and for construction. We have taken the anatomy shape of Bivalves to design the containers of the food for the airplane meal kit. The reason for this is as bivalves have to valves we found it interesting to use each of them as a container of one meal portion (mail meal, garnish or dessert).
Nature Inspiration (Clam Shell-Bivalves)
Nature Inspiration (Terebridae) The Terebridae, commonly referred to as auger shells or auger snails, is a group or family of small to large predatory marine gastropods. These gastropods have extremely high spired shells with numerous whorls, and the common name refers to the resemblance of their shells to rock drill-type drill bits. The shells of the sea snails in this family are typically shaped like slender augers or screws. In that respect they share certain shell characters with the family Turritellidae, the turret shells. One characteristic that distinguishes Terebridae from Turritellidae is the short anterior canal or notch in the aperture of the shell. Terebridae shells also tend to have characteristically flattened versus convex whorls, and they often have one or two plaits on the columella. We took inspiration of this seashell to design the water bottle, due to it´s spiral form it makes it easier for the bottle to contract for it to be used for different liquids and for it to fit in different kit boxes if needed, saving space of storage o for easier disposal.
Nature Inspiration (Mushrooms) Many species of mushrooms seemingly appear overnight, growing or expanding rapidly. This phenomenon is the source of several common expressions in the English language including “to mushroom” or “mushrooming” (expanding rapidly in size or scope) and “to pop up like a mushroom” (to appear unexpectedly and quickly). In reality all species of mushrooms take several days to form primordial mushroom fruit bodies, though they do expand rapidly by the absorption of fluids. We´ve took these characteristic of growht of the mushrooms to implement it on the material used to produce the kit boxes, so that they can be made out of oranic materials which in case of disposal, produce no bad impact to the enviroment.
Concept With our airplane meal kit we want to reconnect people with nature in the urban environment by making a meal kit that later can turn into a growing vegetables kit the passenger can take home after their flight though an educative and engaging experience. The package includes a box made out of mushroom plastic called Myco Foam that can be later planted in peoples home gardens, two bivalves inspired containers for meals made out of plant paper with seeds embeeded for plant grow, a bottle for liquids inspired in the terebridae shell with and adaptable design for better fitting in containers and for futher use for watering the plants and cutlery made out of organic wood for futher use as planting tools,
Color Palette We desided to use nature inspired colors to give the user the idea of an eco fliendly product and to preserve the original pigments of the used materials. The earthly use of colors give the product the identity of an ecological motive and can easily adapt to the airlines identity due to their simplicity, they can be combined with the airlines color palette.
Branding The branding of the designed product will be acoordign to the airlines original branding, The airline logo, colors and icons will be used to personalize each meal kit. The icons used for the kit will be thin line and minimalistic to make them fit better with the airlines original identity design.
Sketches
Selected Sketch
Renders (Meal Kit)
Renders (Meal Kit)
Renders (Meal Kit)
Material Selection (Myco Foam) Mushroom® Packaging is a premium alternative to your current fabricated foam packaging solution. Protect your product and differentiate your brand with attractive, natural, custom-designed protective packaging. Characteristics: • High performing • Has a premium, natural aesthetic • Price competitive with most fabricated plastic foams • Unbeatable environmental story • Home-compostable and sustainable • Non-abrasive • Custom designed to fit your products • Not derived from petroleum or food • Made in the USA Applications: • Box-in-box • Ceramics & glassware • Automotive components • Small coolers • Wine shippers • Industrial Equipment • Furniture • Electronics
Material Selection (Seed Plantable Paper) This special paper is handmade using post-consurmer materials and is embedded with wildflower, herb or vegetable seeds. When you plant the paper in a pot of soil or outside in a garden, the seeds in the paper germinate and grow into plants. It is the only seed paper tested and approved for planting in the United States, Canada, Europe and Australia, as well as many other countries worldwide. Plantable paper is a biodegradable eco-paper that is made with post-consumer materials and embedded with seeds. When the paper is planted in a pot of soil, the seeds grow and the paper composts away. All that is left behind is flowers, herbs or vegetables and no waste. It’s easy to plant and grow, and below we’ll show you examples of photos taken by our customers.
Material Selection (Kareline PLMS6040) Plastic compound consisting of 100% biodegradable natural fibers with PLA matrix. The reinforcing fibers significantly improve the original features of bioplastic (mechanical, for example). Also increases the range of temperature under which the finished product can be used, and the efficiency of the injection process on pure bioplastic. For the injection molding process, they can be used machines, molds, colors and standard methods, and the cycle time is typically 10-50% shorter than for normal comparable plastics. The methods used often set apart in handling plastic products (ultrasonic welding, machining, laser marking as well as the addition of additives and coloring agents) can also be used with these composites. Appearance Smooth / Matte Geometric Characteristics Block Transformation processes Forming polymer (injection, extrusion) Finish (Bombardment, mechanical finishing (polishing, grinding, honing, ...), painted and / or enameled)
Material Selection (Pearlthane® ECO) Wide range of thermoplastic polyurethane elastomers (TPU) for extrusion applications, injection molding composition. This range has been designed to meet the increasingly demanding needs of a wide variety of technical applications, such as highly flexible films, abrasion resistant hoses, parts “soft-touch” or special injection molded components. Made out of renewable resources Fields of application • Shoes • Sports Shoes • Industrial Equipment • Sports and Entertainment • Electronics Appearance Straight Geometric Characteristics Granza Transformation processes Forming polymer (injection, extrusion)
Product Blueprints (General Views)
Product Blueprints (Package Base)
Product Blueprints (Package Cap)
Product Blueprints (Package Seal)
Product Blueprints (Food Container)
Product Blueprints (Food Container Seal)
Product Blueprints (Fork)
Product Blueprints (Spoon)
Product Blueprints (Knife)
Product Blueprints (Bottle Cap)
Product Blueprints (Bottle)
Product Blueprints (Bottle Transversal Cut)
Product Blueprints (Bottle Cap Transversal Cut)
Product Blueprints (Product Isometric Explotion)
Product Blueprints (Table)
Manufacturing Manual (Package Base)
Manufacturing Manual (Package Cap)
Manufacturing Manual (Food Container)
Manufacturing Manual (Food Seal)
Manufacturing Manual (Bottle)
Manufacturing Manual (Bottle Cap)
Manufacturing Manual (Cutlery)
Manufacturing Manual (Package Seal)
Product StoryBoard
Product Use Instructions 1. Las personas encargadas del catering hacen el llenado de los alimentos en los contenedores correspondientes. 2. El envase es llenado con la bebida indicada; el bote es cerrado con la tapa del mismo. 3. Se coloca la pelicula protectora en orden de proteger los alimentos. 4. Los contenedores se dividen en Alimentos Fríos y Alimentos Calientes. 5. Los contenedores fríos se mantienen a temperatura ambiente* mientras que los calientes son ingresados al horno. 6. Personal de asistencia se encarga del armado de los Kits: • Se toman dos contenedores fríos y dos contenedores calientes. • Tras ser colocados en pares son acomodados en el empaque junto con el envase. • En la tapa del mismo son posicionados en las pestañas interiores tres cubiertos diferentes: una cuchara, un tenedor y un cuchillo. • Se arma la envoltura de cartón colocando las pestañas en los orificios indicados; se introduce el empaque. 7. El personal se dirige a lo largo de los asientos del avión con el propósito de entregar un kit a cada comensal. 8. El comensal recibe el Kit y lo coloca en la mesita auxiliar. 9. Retira la envoltura de cartón y procede a abrir el empaque. 10. Procede a extraer los tres cubiertos, los cuatro contenedores y el envase. 11. Los contenedores son acomodados a agrado del comensal y la pelicula protectora es retirada. 12. El comensal procede a ingerir los alimentos. Experiencia Post - Adquisición. 1. La persona prepara la tierra dentro del empaque con ayuda de los tres utensilios. La tierra debe cubrir tos tercios del área total del empaque. 2. Se procede a colocar los recipientes en forma de concha por encima de la tierra. 3. Cubrir los recipientes con una capa ligera de tierra. 4. Colocar agua hasta obtener una consistencia húmeda. 5. Colocar el empaque en un lugar que tenga contacto con el sol. 6. Mantener la humedad hasta que la planta haya germinado (7 a 10 días). *De ser necesario se procede colocar los contenedores de Alimentos Fríos en refrigeración.
Pilot Project Information The project will be implemented as a pilot project, for an Aircraft: Boeing 787-8 (Dreamliner) with a capacity of 213 passengers traveling in economy & economy plus class in a flight from Aeromexico, traveling from MĂŠxico City to Los Angeles California ( 4 hours, 5 minutes flight) with a one meal course. The pilot project will be to supply the BIVALVE packaging for the meals of this specific flight during a year for a later implementation in more flights.
Costs & Investment Package Cost: $2.5 usd Number of Packages per Flight: 213 Total Cost of Packages: $532.5 usd Total Flights per Month: 30 Total Cost of Packages per Month: $15,975 usd Total Cost of Packages per Year: $191,700 usd This are manufacturing cost, as an income we are calculating an extra 30% of the manufacturing cost for the final sale price. Total Cost + 30% = $249,210 usd We are going to request as designers a 2% of the total volume of manufactured packages, based on a 3 million units. Sale Price for 3 million units = $9,750,000 usd 2% Royalty Income= $195,000 usd per month.
About the Team (Design Studio) Desgin is innovative, a full path that goes from the industrial reasons to the function, through the aesthetic emotion. It is the main support to the competitiveness of a product, is the answer to the question of the society, can turn a simple product into a social phenomenon. In Parallel we are dedicated to designing products that delight users and achieve market success. This means intuitive usability, excellent functionality and simply beautiful aesthetics.
Image 1.7: Design Studio Logo
About the Team (Mission) Is positioned as a design firm that creates products, services, spaces and experiences within social, environmental and ethical values. Help society through a human - centered approach, giving individuals the necessary tools in order to design a better place to live.
About the Team (Vision) Provide the correct importance of design -to all the individuals that integrates our society- in a unique way. Being able, as a design firm, to create a path that other designers want to follow.
About the Team (SWOT) Strengths • Conceptualization. • Design Thinking process. • Digital representation. • Ethnographic analysis. • Human Centered Design (HCD) • Language of objects. • Prototyping processes. • Creativity and innovation. Weakness • Legal issues. • Sustainable strategic science. • Project administration and evaluation. Opportunities • Manufacturing processes. • Marketing analysis. • Ergonomic analysis. • Prospective studying. • Business model analysis. Threats • Global competition.
About the Team (Team Members)
About the Team (Team Members)
About the Team (Team Members)
About the Team (Activities) ADMINISTRATION
DESIGN
MARKETING
Finances
Creative Departement
Branding & PR
(Tania Garza)
(Mafer Santillรกn)
Human Resources
3D Modeling
(Yamile de la Garza)
(Yamile de la Garza)
Prototyping (Tania Garza)
(Mafer Santillรกn)
Business Linked Projects (Mafer Santillán) FEMSA & Chile del Monte (Packaging Desgin-Winning Project) The company Chile del Monte created a contract with FEMSA to distrubute their Chile Piquín products Nationally & Internationally, for that reason a contest was open for students to design the Packaging of their products for two customer segments. The first was for the National Elite Consumer, intending to offer the product as a Gourmet Salsa, for wich the design of the packaging needed to be very sophisticated, beatiful and with high quality materials. The other customer segment was the Nostalgia Customer intended to be sold internationally to the Mexicans living abroad, this package needed to reflect the mexican culture to remont the customer to their native county. Roca Jump the Gap Contest (Conceptual Future Bathroom Design) Every 2 years, Roca lauches the contest “Jump the Gap” in wich they welcome design students and professionals to design new bathroom futuristic concepts. My project was called Uriscope and consists of an intelligent device that is placed in the toilet and takes a urine test everytime the user goes to the bathroom and analyses the urine PH, color, quemical composites etc. to give the user feedback on medical issues such as pregnancy, diabetes, high cholesterol levels etc. CreeSer & Ludoteca (Kids Interaction and Negotiation Skills Toy Design) In this project the idea was to create a toy that could enable kids to develop negotiation skills in a fun, easy and interactive way. This toy was intended to be part of the collection of a new Ludoteca project for a public elementary school. The name of the project was called Monster Mix Mash, and is a boardgame with the dynamic of interchanging chalkboards, color chaks, & monter body part templates with other players to build the monster of the card chosen.
Business Linked Projects (Mafer Santillรกn) My Choice-Italian Handbag Brand (New Deluxe Branding Design) This was a project I developed abroad in my summer exchange to Naples, Italy. My Choice is an Italian Handbag Brand that competes with brands such as Guess, Nine West & Kenneth Cole. As the brand wanted to create a sub-brand to compete with the Haut Coutoure Brands like Chanel, Christian Dior and Louis Vuitton, they were requesting the whole design of the brand, from the name & logo to the final packaging and business stationary. Altanus- Italian Luxury Watches (Watch Design) Altanus requested the design of a whole new product for their next collection. This new watch needed to reflect the brand sophisticated image, usign unconventional materials to create an innovative, creative and dazzling watch piece. The design of this watch was developed only from the aesthetical point but in a 3D modelation to view with detail all the watch components. Lui-Jo Men Fashion Brand (New T-Shirt Collection Design) Lui-jo intended to create their new collection as a fussion of the Mexican and Italian culture. The brand had a very city chic identity and the design of the new collection nedded to show something new but following the same design line. The design was done as a graphic illustration of patterns, shapes and figures plasmed in a t-shirt.
Business Linked Projects (Mafer Santillán) Litho Ceramic Products (Ceramic Product Desgin) The company Litho is dedicated to design, create and sell ceramic products for home decoration. The project inteded to create a new product for eighter complementing their catalogue of products or create a new product for a whole new product line. I designed a gourmet ambigú tray made of volcanic rock & their petented pored ceramics to be part of a new product line. GILSA (Showroom Design) With constant showroom changes in their stores, Gilsa, a bussines of porcelain and ceramics needed a design of a total showroom which could be assembled and disassembled faster that the ones they used. The project was done with two other partners and we developed a whole showrrom based on the use of magnets to attach the ceramics to the structure in a more easy and economic way. Ay qué rico! Cupacakes-Incubadora ITESM (Branding Design) This is a new brand of cupcakes who needed the design of the whole brand identity. The project devoleped for the brand included the graphic design of the logo, slogan, color palette, cupcake stands, packaging, business cards, facebook fan page, instagram account and the photos used for the 1st moth campaign for facebook & instagram.
Business Linked Projects (Yamile de la Garza) IMINOX & HABI Outdoor furniture design for residences HABI, for three different socioeconomic levels; residential, middle and social interest. Making use of stainless steel material suitable for dry northwest location, adapting the “balance” concept to middle-class sector. CreeSer: Pazitos project Playground design using the five senses for educational purposes in an environment of domestic violence. The project was implemented at a school adopted by the project “Pazitos”, in collaboration with “CreeSer” foundation. Procter & Gamble Development of bio textile for skin care, capable of destroying toxic particles and protecting against UV rays. Project linked to air cleaning in the city of Cincinnati, OH. PEPSICO LAB Project for the International Latin area in sales and distribution management of the company. System development and vending machine sales of liquid products. Santa & Cole Design of outdoor furniture that consists of a picnic table, based on the essence of the brand and resistant materials.
Business Linked Projects (Yamile de la Garza) ElectroLux Design of a system for air purification inside residential. With exclusive focus on the open area of the kitchen, the living room and the main entrance. With special programming features linked to pathogenic diseases. Bokados Analysis in the model of product production from corn, for innovation in sequence and packaging. SMiA Collaborative project in amorphous shapes, for retractable structures employed in podiums. Graphic design for the technical specifications of the project, manual and handouts design for the course unconventional structures.
Business Linked Projects (Tania Paola Garza) IMINOX & CENIDOR Design of an armable service cart for kitchen activities and / or food delivery in restaurants and hospitality. Likewise, the design should integrate the addition of a complementary accessory manufactured by spinning process (AI T304 4� cal 10); the attachments could be integrated in the structure of the cart or be apart in order to provide an additional service. The auxiliary cart should use at least 70% -visual- stainless steel in any standardized presentation, and also avoid the use of plate and tubes with a diameter greater than one inch. The concept consists in convey to users the sublime essence of the sweetness of a dessert; to make them appreciate the small details in life, making lighter daily living. Instituto Retos S.A. de C.V. Ethnographic analysis in order to have a better understanding of the limitations that have disabled people in different situations. The use and development of different methods and techniques allow to find areas of opportunity within the institute; observation, synthesis, analysis and social skills are the main tools to learn from different social groups, having the ability to improve their lives. Schneider Electric Creation of a design capable to adapt the existing offering of electric vehicle chargers to potential users and their needs. The proposal must take into account Schneider Electric’s image and design values. The increasing development of electric vehicles has triggered the growth in demand of charging stations, as a result, the market competition has raised; in order to highlight the product it must be consider technical, cost and design aspects.
Business Linked Projects (Tania Paola Garza) CreeSer & Ludoteca La Paz Design of a toy that would deepen children’s knowledge about the rights they have tas citizens through an experience based dynamism. The product should be durable and easy to carry, seeking the collaboration between all the participants and having as main purpose to avoid competitive and / or sexist dynamics.
PEPSICO Participation in the project ‘FUN & PLAY’ by Sabritas S.A. de R.L. de C.V. for the creation of a design, which can be used as a promotional item for the product of different PEPSICO brands. Understood as a design a small, original and unpublished object that can be inserted into any of the company’s products; providing an added value to the same. The concept consists in the development of a product that has the intention to cover the need -for the individual- to know a plausible response to situations of daily life. MARCO Museum (1) Design of tableware inspired in the exhibition ‘Registro 03. Espejo / Reflejo’ as well as the influential axis from each artist. The exposition shows -using various techniques from seven artists- the context of contemporary creation at the border Mexico USA.
Business Linked Projects (Tania Paola Garza) MARCO Museum (2) Creation of an experience that allow immigrant children to develop their potential within cultural standards. The design has as purpose to make the museum tour more fun and keep the attention of the children throughout the exhibition, having as consequence a greater approach with art pieces. Steelcase Design of a product, service, space and / or interactive experience that will attract and engage employees within a company; having a special focus on small and medium enterprises. The concept of the project should give answer the way companies would be able to create an environment that is conducive to the establishment of good industrial relations. Oficentro Design of a product that innovates the concept of workspace in offices, educational institutes and homes by the analysis of the objects with which the user interacts. Having a main purpose the use of technology, the versatility of the design and the performance of the user. +Natura Marketing analysis and innovation of the Business Model of the company in order to design solutions that will help the owner to have a better response with the clients and increase the sales of the business. The delimiting of the factors that affect the internal and external environment of the company allows to visualize the strengths, weakness, opportunities and threats in order to explore new canvases in a prospective analysis.
Project Budjet PARALLEL S.A. de C.V. Domicilio: Vía Paralela 111, colonia E-mail: parallel.design@gmail.com Télefono: 8120123456 Folio de Control Interno: P-160105 Datos de Expedición: Monterrey, N.L. a 17 de Enero del 2016
Estimado Sr. Alejandro Baca, por medio de la presente hago llegar el presupuesto del proyecto propio del modelo “Biomimicry Challenge” el cual amablemente fue confiado a la firma de diseño. En presente documento se menciona el itinerario de las actividades a desarrollar, así como el tiempo que de acuerdo a sus necesidades me ha señalado.
TOTAL: 88,580.80
Actividades:
Clausulas
Fase 01 - Anexos Tiempo Estimado: 6 horas Planeación de actividades y etapas para el proyecto, elaboración de presupuesto del costo total y horas para el proyecto.
Presente presupuesto posee una vigencia de 10 días hábiles. Los precios son en MXN; incluyendo IVA. Se requiere de un pago anticipado del 50% y 50% a contra entrega. El análisis y retroalimentación en revisiones de avance serán llevadas a cabo de manera presencial.
Fase 02 - Análisis Tiempo Estimado: 22 horas Estudio de las bases desarrolladas por el concurso Biomimicry, con el propósito de conceptualizar los lineamientos e integrar aquellos elementos necesarios para la investigación de mercado. Análisis del concepto de la Biomimética, así como los procesos de diseño que de ella emanan.
Se agradece su considerada atención; en espera de su amable respuesta los integrantes de la firma de diseño PARALLEL se despiden.
Fase 03 - Investigación Tiempo Estimado: 16 horas Búsqueda de innovaciones tecnológicas para su integración dentro del diseño con el objetivo de crear una experiencia en donde el usuario sea capaz de tener una conexión directa con la comida. Fase 04 - Etapa Creativa Tiempo Estimado: 16 horas Justificación del concepto elegido y desarrollo de identidad del proyecto, elección de paleta de colores y desarrollo de branding (logo, slogan, imagen del producto). Fase 04 - Proyecto Tiempo Estimado: 116 horas Desarrollo de la idea de proyecto mediantes sketches, renders, animación etc. Elección de idea de diseño y su desarrollo de planos técnicos, procesos de manufactura y prototipos tanto volumétricos como funcionales. Fase 06 - Estructura de Costos Tiempo Estimado: 8 horas Elaboración de los costos por unidad, definir los medios de distribución y el costo total para la inversión inicial del proyecto. Fase 07- Resultados Tiempo Estimado: 116 Una vez validado el diseño y concepto del producto se llevará a cabo el envío del material al concurso Biomimicry, el cual radica en Estados Unidos de Norteamérica. Así mismo se hará entrega de la documentación confidencial que lo acompaña; lo anterior con la aprobación del Consultor de Diseño. Costos
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D.I. María Fernanda Santillán
D.I. Yamilé de la Garza
D.I. Tania Paola M. Garza
Information Sources • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
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