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Set SMART objectives
In this Phase, and with the results from the Pre Campaign KAP, it is essential to return back to the answers on the guide questions on the target audience’s, emotions, intellect and will and assign SMART objectives. SMART objectives give a specific direction on the plan for change. SMART is an acronym for: S: Specific M: Measurable A: Action-oriented R: Relevant T: Time limited
Assign the campaign targets The objectives for knowledge, attitudes and practices are designed to be progressive in stating SMART objectives with specific behavior change, and not merely crafted as independent from each other. It helps to think of the objectives as interrelated, like links in a chain. When it comes to assigning figures or targets, it is important to note that each target must be linked or go through what knowledge to be learned, what attitudes to improve and what practices can be shaped more positively with the target audience in mind, these three have to be designed to be interconnected or related, so the deployment of resources is more efficient. Assign specific figures in terms of what you want them to know, feel (attitudes), talk about (interpersonal communication), and do (behavior change). If it’s still unclear to be imagined who, and how the target audience is, and what and how to communicate with them at this point, then additional research must be done through conduct of in-depth interviews and focus group discussions with the target audience.
Social Marketing Lite Adaptation to Climate Change in Coastal Areas ACCCoast Project
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