Success factors

SM Lite Success factors

Establish links with provincial, national and regional agencies by inviting key people from these agencies to become part of the SM Lite Campaign activities and lobby for campaign funds SM Lite Campaign needs an action plan. If there is no plan, the campaign may not be effective and efficient Presentations of the SM Lite campaign to the Municipal Councils and the Local Chief Executive are more effective if done by the target audience themselves telling their stories of how they want to have solutions to the issues. Ensure funding from internal sources by incorporating budget for social marketing operations in local management plans. Explore links with 4Ps program in the coastal villages as it might be good to involve the beneficiaries of this program in some aspects of the campaign.

Engage community participation in a meaningful way Have someone from the LGU who can lead SM Lite campaign activities Involving the community in every step of the process is a must (e.g., “market test” the sound, tone, images and colors to use before mass production) which boosts their sense of ownership over the campaign. Prepare secondliners to the current SM Lite team through local community facilitators who can be sourced from the NGOs or People’s Organizations in the community. They are selected community residents who go can go through a formation and training program to become community mobilizers.

Explore possibility of getting volunteers, but study the risk involved in employing volunteers.

Think practical and impact for the communication materials Make the SM Lite activities public, as it put pressure on the people in the barangay to work harder to maintain the positive impression they have created Sponsorship of the campaign activities from the highest political leader is important Always consult the communities in generating designs of campaign activities as they have plenty of ideas Turn some of your campaign activities to become regular community activities, such as the Miss ___/Mr.__ Contest It works to use celebrities to endorse a campaign Explore the possibility of establishing a Provincial SM Lite Champion Award Explore partnerships with private business groups with Corporate Social Responsibility