SM Lite Success factors Establish links with provincial, national and regional agencies by inviting key people from these agencies to become part of the SM Lite Campaign activities and lobby for campaign funds
• SM Lite Campaign needs an action plan. If there is no plan, the campaign may not be effective and efficient • Presentations of the SM Lite campaign to the Municipal Councils and the Local Chief Executive are more effective if done by the target audience themselves telling their stories of how they want to have solutions to the issues. • Ensure funding from internal sources by incorporating budget for social marketing operations in local management plans. • Explore links with 4Ps program in the coastal villages as it might be good to involve the beneficiaries of this program in some aspects of the campaign.
Social Marketing Lite Adaptation to Climate Change in Coastal Areas ACCCoast Project
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