Do an action plan The following matrix can be used to do your action planning. Resources required Objectives
Activities
Target outputs
Office and person responsible
Cooperating groups
Budget (PhP)
Others
Indicators Target date
Output
Process
Outcome
Launch the SM Lite Campaign This moment is where all the hardwork from the planning adds up to. After analysing data, interpreting results, translating results into understandable, noticeable and accessible ways, the launch of an SM Lite Campaign is a much anticipated event not only for those who have planned it but also for the target audience. It is advisable that the launch be documented through photography, video or a narrative story.
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Evaluate The post KAP survey is undertaken to validate whether the SM Lite program has achieved the desired behaviour change in a period of time. After the campaign period, it shows where the target audience’s knowledge, attitude, interpersonal communication and behaviour levels are with respect to the ladder of behaviour change continuum. The Post KAP questions uses the Pre KAP questions to determine changes or improvements. Refer back to the Pre KAP survey instrument and revise accordingly.
It is important the results of the survey, like the Pre KAP, is consolidated and shared with those who implemented the campaign as well as to the community. Return to the matrix used in Phase 3 (Annex C) to determine the overall “change” from the baseline data to the post implementation of the SM Lite Campaign.
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Social Marketing Lite Adaptation to Climate Change in Coastal Areas ACCCoast Project
