SM Lite Results Achievements related to Project Goals and indicator (Goal 3) Goal 3: Improved community awareness on coastal biodiversity protection and climate change in at least 30 selected municipalities / cities by 12/2013 (KAP survey in 2011 and 2012 / 2013).
KAP results (summary) • In 9 out of 10 pilot sites across 5 LGU alliances, survey respondents have indicated that any intrusions into the MPAs have decreased in the past 12 months. Similarly, survey respondents from 8 out 10 pilot sites showed increased involvement in the activities related to their MPA. • On average, SM Lite campaign sites considerably increased the levels of knowledge on the benefits of having an MPA nearby among survey respondents (29.57 percentage points (pp)*. • On average, Attitude of the respondents on support to increasing the level of enforcement of MPA Rules have also increased (9.64 pp) • On the average, there is also increased in Interpersonal Communications (19.98 pp). * What is a percentage point? “%” is a ratio of two values (the new value divided by the old value), thus a “percentage point” increase/decrease makes it clear that an increase/decrease of a percentage point do not mean a relative change (i.e., some fraction of the original value).
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Social Marketing Lite Adaptation to Climate Change in Coastal Areas ACCCoast Project
