Door Style & Finish Suggestions by Demographic Group
Gen Y Ages 24-33 • Entrepreneurial • Innovative with Spending; Value Conscious • Staying at Home Longer; Renting Before Buying • Affordable, Small Space Solutions Necessary • Open Loft Living • Blending Work and Life • Shop at Brand Stores • Multi Task Solutions • Ethnically Diverse Tastesincreased travel and TV exposure
Gen Y Ethnically Diverse Taste Open Loft Living
Door Styles • Putnam Cherry • Putnam Maple
Style Cues: Simple, Clean Lines - Contemporary - Metallic Accents
Style Cues: Simple, Clean Lines Contemporary Metallic Accents
Gen Y Innovative with Spending Value Conscious
Simple, Clean Lines Contemporary Metallic Accents Door Styles • Sydney Cream • Sedona Maple
Gen Y Ethnically Diverse Taste
Finishes • • • •
Cinnamon Cherry Willow Peppercorn Praline
Gen Y Style Cues: Simple, Clean Lines Contemporary Metallic Accents
Finishing Details • Modern Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs • Metallic Accents – Aluminum Framed Doors and Glass Inserts, Aluminum and Stainless Legs, Tapered and Post Legs
Sydney Laminate Cream
Gen Y Blending Work and Life Small Space Solutions Storage/Organization for Technology
Harmony Storage Solutions • • • • •
Wall Organizer Cabinet Wall/Base Stainless Perforated Pull-Out Base Microwave Cabinet CD/DVD Roll-out Tray Tiered Cutlery Divider
Gen Y
Style Cues: Simple, Clean Lines Contemporary Metallic Accents
Additional Door Style Suggestions: Breckenridge Maple Parker House Maple Freburg Birch Melrose Oak Sydney Thermofoil Findlay Thermofoil
Additional Finish Suggestions: Natural Caramel KaffĂŠ Biscotti Canvas Thermofoil Cream or White
Gen X Ages 34-43 • Common/Open Living Space for Family • “Command Central” • Comfortable With Color • Blending Work and Home • Trade Down to Trade Up • Return of the “Rec Room” • DIY Consumer • Personalization & Customization • Storage & Organization • Value Authenticity
Gen X
Family Oriented Values Authenticity
Style Cues: Casual - Authentic - Comfortable with Color
Door Styles • Putnam Cherry • Orrin Park Cherry
Gen X Family Oriented Style Cues: Casual - Authentic - Comfortable with Color
Door Styles • Ashfield Cream • Parker House Cherry
Style Cues: Casual - Authentic - Comfortable with Color
Finishes • • • •
Maple Canvas with Cocoa Glaze Cherry Chocolate Maple Burnished Ginger Maple Dove White
Gen X Open Space Living Blending Work and Home
Gen X Style Cues: Casual Authentic
Finishing Details • •
Casual Collection (Maple) Timeless Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs
Gen X Command Central Blending Work & Home Organized Storage for Family; Bulk Purchasing
Harmony Storage Solutions • • • • • •
Deluxe Rollout Trays Multi-Storage Pantry Base Top Mount Wastebasket – Recycling Center Base Pots and Pans Storage Wall Organizer Desk File Drawer
Style Cues: Casual - Authentic - Comfortable with Color
Gen X
Additional Door Suggestions: Breckenridge Cherry Breckenridge Cherry Cathedral Northwicke Cherry Putnam Maple Breckenridge Maple Breckenridge Maple Cathedral Northwicke Maple Orrin Park Maple Parker House Maple Bakersfield Birch Freburg Birch Ashfield White Evana White/Cream Findlay White/Cream
Additional Finish Suggestions: Honey Spice Fawn Toffee Sunset Autumn Blush Chocolate KaffĂŠ Honey Spice w/ Mocha Highlight Biscotti with Cocoa Glaze Ginger with Sable Glaze Moss with Mocha Glaze
Burnished Chocolate Canvas Biscotti Willow Onyx Vintage Canvas Vintage Biscotti Vintage Willow Vintage Onyx Thermofoil White or Cream
Boomers Ages 44-63 • Explosion of the Nuclear Family • Multi Generational Purchase Decisions • Working Longer/Working at Home • Still Control Discretionary Income • Luxury Changed From “Status/Prestige” to “Quality/Value” • Empty Nester Needs • “Do It For Me” Consumer • Second, Even Third Homes • Indulging in Passions
Boomers Discretionary Income; New Luxury Market Style Cues: Elegant - Refined - Polished
Door Styles • •
Astoria Maple Astoria Cherry
Boomers Discretionary Income; New Luxury Market Style Cues: Elegant – Refined - Polished
Finishes •
Cherry Burnished Ginger
•
Cherry Burnished Autumn Blush
Style Cues: Elegant - Refined - Polished Additional Door Style Suggestions For Primary Residence: Argonne Cherry Chadwick Cherry Lockeford Cherry Northwicke Cherry Argonne Maple Chadwick Maple Lockeford Maple Northwicke Maple
Boomers
Additional Finish Suggestions For Primary Residence: Cognac Chestnut Autumn Blush Chocolate Cabernet Kaffee Peppercorn Praline with Mocha Highlight Antique Biscotti w/ Taupe Glaze Antique Oatmeal w/ Ebony Glaze Antique Chocolate w/ Mocha Glaze
Hazelnut with Mocha Glaze Chocolate with Ebony Glaze Cabernet with Ebony Glaze Pewter with Graphite Glaze Burnished Chestnut Burnished Chocolate Burnished Cabernet Dove White Vintage Dove White
Indulging in Passions
Boomers
Second, Third Homes Style Cues: Reflect Regional or Simpler Style
Door Style •
Durango Birch (Rustic)
Finish •
Praline
Additional Door Style Suggestions for 2nd/3rd Homes: LaSalle Cherry Putnam Cherry Durango Hickory Morristown Oak Sydney Thermofoil Evana Thermofoil Findlay Thermofoil
Additional Finish Suggestions for 2nd/3rd Homes: Vintage Willow Cherry Vintage Biscotti Cherry Vintage Canvas Cherry Vintage Dove Cherry Thermofoil White or Cream
Boomers Indulging in Passions Second, Third Homes Style Cues: Reflect Regional or Simpler Style
Boomers Elegant, Refined Details Polished and Complete
Finishing Details • • •
Estate Collection, Timeless Collection, Classic Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs Decorative Appliance Panels
Boomers
Specialized Storage Stylish, Integrated Organization
Harmony Storage Solutions • • • • • • •
Tiered Pots & Pans Lid Storage Pull-Out Vanity Pantry Pull-Out Base Cookware Storage Pull-Out Base Super Storage Base Pots and Pans Organizer Utensil/Carving Ensemble Wine Storage Cabinet
Prime Timers Age 64+ • 47 Million • Longer Lifespan • Illumination Remains Critical • Universal Design for Longevity of Function • Entertaining/Gaming Zones for Family • Technology Access in Central Area/Home Office
Prime Timers Elegant Design for Universal Access Style Cue:
Classic Style for Timeless Appeal
Door Styles • • •
Marquette Cherry Roxbury Cherry Argonne Cherry
Entertaining/Gaming Zones
Prime Timers
Technology Access; Home Office Style Cue:
Classic Style for Timeless Appeal
Finishes • • •
Maple Canvas with Cocoa Glaze Cherry Vintage Onyx Cherry Chocolate 26
Prime Timers Elegant Design for Universal Access Style Cue:
Classic Style for Timeless Appeal
Finishing Details •
Timeless Collection, Classic Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs
•
Decorative Appliance Panels
Prime Timers Illumination is Critical Easy Access Home Office Solutions
Harmony Storage Solutions • •
• • •
Base Pots and Pans (with Lighting) Base Double Door with Deluxe Dovetailed RollOut Trays Vanity Filler Pull-Out Desk Top-Mount Wastebasket Passport for Universal Design
Elegant Design for Universal Access Style Cue:
Prime Timers
Classic Style for Timeless Appeal Additional Door Style Suggestions: Astoria Cherry Chadwick Cherry Lockeford Cherry Orrin Park Cherry Argonne Maple Astoria Maple Chadwick Maple Lockeford Maple Orrin Park Maple Ashford White/Cream Evana White/Cream Findlay White/Cream
Additional Finish Suggestions: Muslin Cognac Fawn Sunset Autumn Blush Chestnut Cabernet Natural w/ Cocoa Highlight Honey Spice w/ Mocha Highlight Antique Biscotti w/ Taupe Glaze Antique Chocolate w/ Mocha Glaze Biscotti w/ Coconut Glaze Ginger w/ Sable Glaze Moss w/ Mocha Glaze
Burnished Ginger Burnished Chocolate Canvas Biscotti Vintage Canvas Vintage Biscotti Vintage Willow Vintage Onyx Thermofoil White or Cream
The key to successful designs is knowing your customer’s lifestyle, tastes and needs. The door styles and finishes presented today are suggestions to help jump-start your own creativity.
We hope you have enjoyed our presentation. For more inspirational ideas, visit www.kraftmaid.com!