waters & wood

Door Style & Finish Suggestions

by Demographic Group

Gen Y Ages 24-33 • Entrepreneurial • Innovative with Spending; Value Conscious • Staying at Home Longer; Renting Before Buying • Affordable, Small Space Solutions Necessary • Open Loft Living • Blending Work and Life • Shop at Brand Stores • Multi Task Solutions • Ethnically Diverse Tastesincreased travel and TV exposure

Gen Y Ethnically Diverse Taste Open Loft Living

Door Styles • Putnam Cherry • Putnam Maple

Style Cues: Simple, Clean Lines - Contemporary - Metallic Accents

Style Cues: Simple, Clean Lines Contemporary Metallic Accents

Gen Y Innovative with Spending Value Conscious

Simple, Clean Lines Contemporary Metallic Accents Door Styles • Sydney Cream • Sedona Maple

Gen Y Ethnically Diverse Taste

Finishes • • • •

Cinnamon Cherry Willow Peppercorn Praline

Gen Y Style Cues: Simple, Clean Lines Contemporary Metallic Accents

Finishing Details • Modern Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs • Metallic Accents – Aluminum Framed Doors and Glass Inserts, Aluminum and Stainless Legs, Tapered and Post Legs

Sydney Laminate Cream

Gen Y Blending Work and Life Small Space Solutions Storage/Organization for Technology

Harmony Storage Solutions • • • • •

Wall Organizer Cabinet Wall/Base Stainless Perforated Pull-Out Base Microwave Cabinet CD/DVD Roll-out Tray Tiered Cutlery Divider

Gen Y

Style Cues: Simple, Clean Lines Contemporary Metallic Accents

Additional Door Style Suggestions: Breckenridge Maple Parker House Maple Freburg Birch Melrose Oak Sydney Thermofoil Findlay Thermofoil

Additional Finish Suggestions: Natural Caramel KaffĂŠ Biscotti Canvas Thermofoil Cream or White

Gen X Ages 34-43 • Common/Open Living Space for Family • “Command Central” • Comfortable With Color • Blending Work and Home • Trade Down to Trade Up • Return of the “Rec Room” • DIY Consumer • Personalization & Customization • Storage & Organization • Value Authenticity

Gen X

Family Oriented Values Authenticity

Style Cues: Casual - Authentic - Comfortable with Color

Door Styles • Putnam Cherry • Orrin Park Cherry

Gen X Family Oriented Style Cues: Casual - Authentic - Comfortable with Color

Door Styles • Ashfield Cream • Parker House Cherry

Style Cues: Casual - Authentic - Comfortable with Color

Finishes • • • •

Maple Canvas with Cocoa Glaze Cherry Chocolate Maple Burnished Ginger Maple Dove White

Gen X Open Space Living Blending Work and Home

Gen X Style Cues: Casual Authentic

Finishing Details • •

Casual Collection (Maple) Timeless Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs

Gen X Command Central Blending Work & Home Organized Storage for Family; Bulk Purchasing

Harmony Storage Solutions • • • • • •

Deluxe Rollout Trays Multi-Storage Pantry Base Top Mount Wastebasket – Recycling Center Base Pots and Pans Storage Wall Organizer Desk File Drawer

Style Cues: Casual - Authentic - Comfortable with Color

Gen X

Additional Door Suggestions: Breckenridge Cherry Breckenridge Cherry Cathedral Northwicke Cherry Putnam Maple Breckenridge Maple Breckenridge Maple Cathedral Northwicke Maple Orrin Park Maple Parker House Maple Bakersfield Birch Freburg Birch Ashfield White Evana White/Cream Findlay White/Cream

Additional Finish Suggestions: Honey Spice Fawn Toffee Sunset Autumn Blush Chocolate KaffĂŠ Honey Spice w/ Mocha Highlight Biscotti with Cocoa Glaze Ginger with Sable Glaze Moss with Mocha Glaze

Burnished Chocolate Canvas Biscotti Willow Onyx Vintage Canvas Vintage Biscotti Vintage Willow Vintage Onyx Thermofoil White or Cream

Boomers Ages 44-63 • Explosion of the Nuclear Family • Multi Generational Purchase Decisions • Working Longer/Working at Home • Still Control Discretionary Income • Luxury Changed From “Status/Prestige” to “Quality/Value” • Empty Nester Needs • “Do It For Me” Consumer • Second, Even Third Homes • Indulging in Passions

Boomers Discretionary Income; New Luxury Market Style Cues: Elegant - Refined - Polished

Door Styles • •

Astoria Maple Astoria Cherry

Boomers Discretionary Income; New Luxury Market Style Cues: Elegant – Refined - Polished

Finishes •

Cherry Burnished Ginger

•

Cherry Burnished Autumn Blush

Style Cues: Elegant - Refined - Polished Additional Door Style Suggestions For Primary Residence: Argonne Cherry Chadwick Cherry Lockeford Cherry Northwicke Cherry Argonne Maple Chadwick Maple Lockeford Maple Northwicke Maple

Boomers

Additional Finish Suggestions For Primary Residence: Cognac Chestnut Autumn Blush Chocolate Cabernet Kaffee Peppercorn Praline with Mocha Highlight Antique Biscotti w/ Taupe Glaze Antique Oatmeal w/ Ebony Glaze Antique Chocolate w/ Mocha Glaze

Hazelnut with Mocha Glaze Chocolate with Ebony Glaze Cabernet with Ebony Glaze Pewter with Graphite Glaze Burnished Chestnut Burnished Chocolate Burnished Cabernet Dove White Vintage Dove White

Indulging in Passions

Boomers

Second, Third Homes Style Cues: Reflect Regional or Simpler Style

Door Style •

Durango Birch (Rustic)

Finish •

Praline

Additional Door Style Suggestions for 2nd/3rd Homes: LaSalle Cherry Putnam Cherry Durango Hickory Morristown Oak Sydney Thermofoil Evana Thermofoil Findlay Thermofoil

Additional Finish Suggestions for 2nd/3rd Homes: Vintage Willow Cherry Vintage Biscotti Cherry Vintage Canvas Cherry Vintage Dove Cherry Thermofoil White or Cream

Boomers Indulging in Passions Second, Third Homes Style Cues: Reflect Regional or Simpler Style

Boomers Elegant, Refined Details Polished and Complete

Finishing Details • • •

Estate Collection, Timeless Collection, Classic Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs Decorative Appliance Panels

Boomers

Specialized Storage Stylish, Integrated Organization

Harmony Storage Solutions • • • • • • •

Tiered Pots & Pans Lid Storage Pull-Out Vanity Pantry Pull-Out Base Cookware Storage Pull-Out Base Super Storage Base Pots and Pans Organizer Utensil/Carving Ensemble Wine Storage Cabinet

Prime Timers Age 64+ • 47 Million • Longer Lifespan • Illumination Remains Critical • Universal Design for Longevity of Function • Entertaining/Gaming Zones for Family • Technology Access in Central Area/Home Office

Prime Timers Elegant Design for Universal Access Style Cue:

Classic Style for Timeless Appeal

Door Styles • • •

Marquette Cherry Roxbury Cherry Argonne Cherry

Entertaining/Gaming Zones

Prime Timers

Technology Access; Home Office Style Cue:

Classic Style for Timeless Appeal

Finishes • • •

Maple Canvas with Cocoa Glaze Cherry Vintage Onyx Cherry Chocolate 26

Prime Timers Elegant Design for Universal Access Style Cue:

Classic Style for Timeless Appeal

Finishing Details •

Timeless Collection, Classic Collection of Door Inserts, Moldings, Onlays, Ornaments, Hardware and Legs

•

Decorative Appliance Panels

Prime Timers Illumination is Critical Easy Access Home Office Solutions

Harmony Storage Solutions • •

• • •

Base Pots and Pans (with Lighting) Base Double Door with Deluxe Dovetailed RollOut Trays Vanity Filler Pull-Out Desk Top-Mount Wastebasket Passport for Universal Design

Elegant Design for Universal Access Style Cue:

Prime Timers

Classic Style for Timeless Appeal Additional Door Style Suggestions: Astoria Cherry Chadwick Cherry Lockeford Cherry Orrin Park Cherry Argonne Maple Astoria Maple Chadwick Maple Lockeford Maple Orrin Park Maple Ashford White/Cream Evana White/Cream Findlay White/Cream

Additional Finish Suggestions: Muslin Cognac Fawn Sunset Autumn Blush Chestnut Cabernet Natural w/ Cocoa Highlight Honey Spice w/ Mocha Highlight Antique Biscotti w/ Taupe Glaze Antique Chocolate w/ Mocha Glaze Biscotti w/ Coconut Glaze Ginger w/ Sable Glaze Moss w/ Mocha Glaze

Burnished Ginger Burnished Chocolate Canvas Biscotti Vintage Canvas Vintage Biscotti Vintage Willow Vintage Onyx Thermofoil White or Cream

The key to successful designs is knowing your customer’s lifestyle, tastes and needs.

The door styles and finishes presented today are suggestions to help jump-start your own creativity.

We hope you have enjoyed our presentation.

For more inspirational ideas, visit www.kraftmaid.com!