Welcome to Mexico Rugby! Presentation at the Rugby Canada 2014 AGM Alberto Ruiz Luca de Tena CEO, Federaci贸n Mexicana de Rugby
What do we know about MĂŠxico?
What do we know about Mexican Rugby?
POTENTIAL & GREAT NEIGHBOURS
35 million p.
132 million p.
PLAYERS 1930s
1970s
early 2000s
late 2000s 7144
30
75
120
TERRITORIAL EXPANSION States with Rugby out of 32
2009
27 20
28
22
16 12
2014 2009 2010 2011 2012 2013 2014
CLUBS & TEAMS Clubs / teams 217
?
145
75 55 35
2009 2010 2011 2012 2013 2014
UNIVERSITY Universities with Rugby Programs
35 31 21 9 3
4
2009 2010 2011 2012 2013 2014
WOMEN’S RUGBY Total number of women 750
435
25
35
45
95
2009 2010 2011 2012 2013 2014
How did we arrive to this point?
PLAYERS 30s
70s
early late 2000S 2000S 7144
This growth comes for a number of key reasons: • Rugby itself • Funding & alliances • Model • Strategic planning
30
75
120
• Research and innovation
RUGBY safe 路 fun 路 competitive
THE BEST CARD PRESENTATION
CHARACTER BUILDING RUGBY VALUES
SCHOOL OF LIFE
DISCIPLINE Rules · Regulation
RESPECT Global · Referee · Coach · Team mates · Parents · Friends
INTEGRITY
Duro y luchador
Afable y abierto Colaborador y tolerante
Honesty · Fair play Auto-control y moderado
PASSION Enthusiasm · Emotions · Belonging
SOLIDARITY Spiriti· Friendship · Loyalty · Chamaradership · Team
Perseverante Noble y respetuoso
ATTRACTIVENESS ALL AROUND COMPLETE SPORT
OLYMPIC
COURAGE & CONTACT
NEW & GLOBAL
TEAM & UNION
TRADITION
SAFE & FUN
“Rugby promotes health, teamwork and friendships. In this difficult times Rugby offers an opportunity for fun and education.” Ban Ki Moon “Rugby is a friendly and tough sport; there is no violence but great loyalty and respect.“ Pope Francisco
CHEAP
FIGHTS OBESITY
“Rugby is a great addition to the Olympic movement. Rugby players are like decathletes.” Sebastian Coe
RELIABILITY Tom Jones Gerente General de la International Rugby Board para la región de Norte América y el Caribe
Mexico is a model IRB Major Market
“To date it may be said that
country for Investment. It has amply rewarded the IRB’s ongoing financial and programming support. The Federación is led by responsible, energetic and business-savvy individuals who work collectively and ambitiously to grow the sport throughout the country, while at the same time seeking to elevate the
Incredible trust and collaboration from the main international and national sport bodies: International Rugby Board Comité Olímpico Mexicano Comisión Nacional de Cultura Física y Deporte North American Caribbean Rugby Association
performances of its national teams.”
Confederación Panamericana de Rugby
BASICS
PLAYERS
COACHES
REFEREES
FACILITIES EQUIPMENT
ADMINISTRATORS VOLUNTEERS
REFEREES
COACHES
PRETEEN TEEN UNIVERSITY SENIOR VETERANS WOMENS
PLAYERS
rugby pillars
ADMINISTRATORS VOLUNTEERS
FACILITIES EQUIPMENT
FUNCTIONALITY Governance Creating a team and adding initiatives
Administration Effective and efficient resource management for Rugby GOVERNANCE ADMINISTRATION COMMUNITY DEVELOPMENT TOURNAMENTS TRAINING & EDUCATION PERFORMANCE
Community development Reach out to new people
Tournaments Play as much as you want 15s, 7s, 10s, ‌
Training & Education Educate best practices
Performance Play at the highest you can and represent Mexico
RUGBY MODEL FACILITIES EQUIPMENT
ADMINISTRATORS VOLUNTEERS
REFEREES
COACHES
PRETEEN TEEN UNIVERSITY SENIOR VETERANS WOMENS
PLAYERS
pilares del rugby
谩reas funcionales del rugby
OPERATIONS DEPT.
GOVERNANCE ADMINISTRATION COMMUNITY DEVELOPMENT TOURNAMENTS TRAINING & EDUCATION PERFORMANCE
TECHNICAL DEPT.
COMMERCIAL DEPT.
RUGBY
safe 路 fun 路 competitive
FINANCIAL DEPT.
ENE
FEB
MAR ABR MAY JUN
JUL
AGO
SEP
OCT NOV
DIC
GOVERNANCE
RUGBY seguro y divertido
METODOLOGIA GENERAL DE TRABAJO
ADMINISTRATION MISIÓN VISIÓN
PARTICIPATION EDUCATION 7s
C W
COMPETITION 7s
EQUIPO
PERFORMANCE 7s
C W
EDUCATION 15S15s
Excellence in Productivity
COMPETITION 15s PERFORMANCE 15s Annual Planning
PLAN A
Committees Operatio s
Six Month Planning
PLAN S
PLAN S
Operational Meetings
RT
RS
RT
RA
CEO Meetings
D
D
D
D
Board Meetins
M
M
M
M
Report
Staff Training Sessions
% · SCORE
% STRUCTURE % CONTENT % METHOD % RESULTS
ALIGNED MODEL
STATE UNION
NATIONAL UNION
CLUB & TEAMS
1
2
AUDIT
Yes/ No, but x, y, z …. Yes / No, but x, y, z ….
3
Yes / No, but x, y, z ….
Problems, ideas … Opportunity areas
ACTION PLAN
BECOMING A CLUB STARTING GROUP 1 equipo jugando partidos no oficiales
PLAYERS
TEAM
CLUB
Plantilla amplia para cubrir un equipo de 22 el fin de semana
Equipo A y B compitiendo cada fin de semana
Jugadores de categorías inmediatas entrenando
M19 y M16 establecidos e Infantiles creciendo
Jugadores del otro genero (femenil o varonil) participando de forma informal
Equipo del otro genero establecido y compitiendo
SENIOR AGE GRADE
OTHER GENDER
COACHES
1-2 jugador-entrenador a cargo del grupo
1-2 persona con formación en coaching a tiempo completo
Entrenadores en la Mayor y categorías inferiores
REFEREES
La mayoría de jugadores introduciendose a las reglas del juego
1-2 jugador con experiencia y arbitrando ocasionalmente
Más de 1 árbitro activos por cada 10 jugadores del club
ADMINISTRATORS
1-2 responsables pero poco apoyados por el resto
Jugadores y ex/jugadores colaborando según organigrama
VOLUNTEERS
Los mismos jugadores ayudan en ocasiones especiales
Veteranos del club y familia involucrados en el día a día
Rentado permanente de cancha para partidos y entrenamientos
Cancha propia con zonas de entrenamiento para cada equipo
3os tiempos en un lugar
Casa Club donde recibir y dar 3os tiempos a los visitantes.
FACILITIES FIELD
CLUB HOUSE
EQUIPMENT
Número limitado de pelotas
Dotación básica de pelotas y conos.
Pelotas, conos, scrum machine, hit shields, etc
TOURNAMENTS
Jugando de forma informal
Compitiendo en la liga y realizando pretemporada
Todos las categorías del club en torneos oficiales / jugadores seleccionados / gira de final de temporada. Sede de un torneo.
5,872 1,272
7,144
NACIONAL 1. BCN 2. BCS 3. SON 4. CHI 5. SIN 6. DUR 7. ZAC 8. NAY 9. COA 10.NL 11.TAM 12.JAL 13.COL 14.MICH 15.AGS 16.GTO
1 3
4 9 2
5
10 6 11
7 Estados con Rugby y equipos participantes en la Olimpiada Nacional, desde 2010 Estados con Rugby
15
8 12 13
19
16 18 20 22 21 25 14 23 24 26 17 27
31 30 28 29
32
17. GRO 18. QRO 19. SLP 20. HID 21. DF 22. MEX 23. MOR 24. PUE 25. TLA 26. VER 27. OAX 28. TAB 29. CHIP 30. CAMP 31. YUC 32. QR
THE ENGINE Full time staff members
• Young staff: average age of 30 • 2 staff training sessions per year to upskill in technical, labour and corporate areas.
16 12 10 8
Rubén Duque
Simon Pierre
Guillaume Berron
Nicolas Utrilla
Heriberto Lachica
Alberto Ruiz
TRAINER
EDUCATOR
EDUCATOR
EDUCATOR
COACH I
EDUCATOR
COACH I
COACH I
COACH I
REFEREE I
COACH I
REFEREE I
REFEREE I
REFEREE I
REFEREE I
S&C I
ADMINISTRATOR
REFEREE I
5
6
EDUCATOR COACH I
2009 2010 2011 2012 2013 2014
REGIONAL DEVELOPMENT THE DEVELOPMENT VISIT to optimise in once: 1. Alliances with Municipalities 2. Exhibition at schools, universities 3. Local coach of teams 4. Supervise tournaments 5. Training & education courses 6. Talent identification sessions
Diego Sobrino
Heriberto Lachica
NOROESTE NOR-ESTE BAJÍO OCCIDENTE CENTRO PACÍFICO SURESTE
Gonzalo Pons
Heriberto Lachica
Guillaume Berron
Eduardo Bonilla
Francisco Gatell
RECRUITMENT & RETENTION Prioridad 5
Vets
4
May
1
Uni Juv M19
2
Concienciar sobre y desarrollar el Rugby Femenil
0
Juv M16
65%
• crecimiento a corto plazo • retorno no asegurado; perdida aceptada • empuja operativa y emocionalmente los chicos • demanda actual : Olimpiadas y CONADEIP • crear siempre 1 nueva categoría • alimentan categorías ya formadas
Inf M14 Inf M12 3
Inf M10
Inf M8
25%
• crecimiento a largo plazo • campo formación para árbitros y entrenadores
YOUTH 路 GIRLS & BOYS
FROM THE SCHOOL TO THE PODIUM Selección Nacional Mayor Selección Nacional M22 Selección Nacional M19 Selección Estatal M19
Selección Estatal M16
… a Olimpiada Nacional
Selección Municipal SECTOR / COLONIA
E E E E E Escuelas y/o centros con equipos en cada uno de los sectores o colonia del municipio
Del centro comunitario /escuela ….
ACTIVATING VALUES DISCIPLINA RESPETO INTEGRIDAD PASIÓN SOLIDARIDAD Cada sesión activa los Valores del Rugby DRIPS con dinámicas y tarjetas con comportamientos para mayor entendimiento de los niños/as.
Visitas de intervención y seguimiento de los Oficiales Nacionales de Desarrollo
JUL
AGO
D
SEP
OCT
D R
D R
I
I P
P S
S
NOV
DIC
DD R RR I I I P PP S SS
START FROM CERO Rugby kit
Method
Online support
Training
Link with clubs
5 STEPS TO PLAY THE GAME
TAG
TOUCH
0
HOLD
2
TACKLE MONTHS
4
PHASE 1 & 2
PHASE 3 Manual to start
Rugby 5 steps
Playing Rugby
LEVEL 1 iRB
COACHES LEVEL 1 iRB
REFEREES LEVEL 1 FMRU
ADMINISTRATORS
6
MASS PARTICIPATION PROGRAM 13
33 cities in 21 states
universities
96 locations
613 Women between 5-22 years old
9 months old project
5 regions
2,013 people 14 schools
1,400 Men between 5-26 years old
100 kits delivered
VIDEO Proyecto de Rugby en Huixquilucan
TOURNAMENTS JANUARY FE MA AP MY JN JL AG SP OC NV DECEMBER
Competitions
MEN’S
10 9
WOMEN’S
UNIVERSITY
4 U19s
3
5
3
MEX SEVENS
2009 2010 2011 2012 2013 2014
NATIONAL SEVENS CIRCUIT Annual sevens tournaments 31
19
4
4
4
5
2009 2010 2011 2012 2013 2014
CENTRO
BAJÍO OCCIDENTE
NOROESTE
NORESTE
>
>
>
>
11 - 12 mayo
25 - 26 mayo
Thunder 7s
Borregos Sevens
>
08 - 09 junio
Xalapa Sevens
sede por confirmar
T o rne o N a c io na l # 1
To rneo Regio nal
To rneo Regio nal
To rneo Regio nal
H uixquiluc a n
P ue bla
X a la pa
Dos Ríos
San Luis Sevens
DROP Sevens
Roberto Guerrero
T o rne o N a c io na l # 2
To rneo Regio nal
To rneo Regio nal
S a n Luis P o t o s í
S a n M igue l de A lle nde
G ua da la ja ra
P ue rt o V a lla rt a
Mexicali 7s
Ciudad Obregón 7s
Tijuana 7s
To rneo Regio nal
T o rne o N a c io na l # 3
To rneo Regio nal
M e xic a li
C iuda d O bre gó n
T ijua na
H e rm o s illo
Torneo Bravo
To rneo Regio nal
T o rne o N a c io na l # 4
C hihua hua
S a lt illo
M o nt e rre y
no s e jugó
To rneo Regio nal
To rneo Regio nal
C a nc ún
Monterrey 7s
Coahuila 7s
To rneo Regio nal
Hammerheads 7s
Cozumel 7s
22 - 23 junio
Hermosillo 7s
To rneo Regio nal
no se jugó
15 - 16 junio
Vallarta Sevens
To rneo Regio nal
To rneo Regio nal
SURESTE
01 - 02 junio
Mérida 7s
Cancún 7s
To rneo Regio nal
To rneo Regio nal
T o rne o N a c io na l # 5
C o zum e l
M é rida
P la ya de l C a rm e n
NATION WIDE SEVENS
CANCUN SEVENS
TRAINING & EDUCATION SEASON 7s JANUARY FEBRUARY
15s NATIONAL T&E CONGRESS
JULY
REGIONAL T&E WORKSHOP AUGUST TOURNAMENTS
MARCH APRIL MAY JUNE
STATE T&E COURSES
SEPTEMBER OCTOBER NOVEMBER DECEMBER
55 8
8
8
64
8
2009 2010 2011 2012 2013 2014
CONTEXTUAL COURSES course
Administrators Level I
FMRU
FMRU
course
School Rugby Tech for PE Teachers
YOUTH OLYMPIC GAMES
• • • • • • •
61 teams 17 state delegations 732 players: 264 girls y 468 boys 61 coaches 61 referees 122 assistant coaches 17 delegates Perla
Carlos
Chihuahua 2013 > México 2013 - …
Jalisco 2010 > México 2011 - …
From the State Teams to the National Team!
MEXICO
VIDEO [TOTAL RUGBY] Mexico vs Jamaica Report
LAS SERPIENTES
QUETZALCOATL-KUKULACÁN
DIVINITY, POWER, WISEDOM
2 HEAD PYRAMID 15s
High Performance Group
SENIOR
7s
México “A”
México Development
México U19
México University · U23
High Performance GrouP
Age Grade
Senior + U23 State Teams
U23, U20, U17 State Teams
Participation of Clubs, universities and schools
September > March
April > June
YOUTH OLYMPIC GAMES Rugby 7s Olympic project
regional
continental
world
Men’s
University · U23 Men’s
Rugby 15s project Women’s
Men’s
U19 Boys
FOSTERING QUALITY
What are we aiming for?
VISION
SAFE 路 FUN 路 COMPETITIVE
The sport of values in expansion and acceptance, today and always! MISION
Mexico and Rugby empowering each other to excellence.
HORIZON NOW 2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020 proyecto
MIEMBRO PLENO
2024
2007
2007
2013
2014
FOSTERING QUALITY OPERATIONS
R
RUGBY
TECHNICAL FINANCIAL COMMERCIAL
NOW 2014
O
F
R
O
T
F
R
O
T
F
R
O
T
F
R
T
C
C
C
C
UNCONSTITUTED RUGBY
AMATEUR ORGANIZED RUGBY
PROFESSIONAL RUGBY
ELITE RUGBY
INTEGRAL STRATEGY NOW 2014
BRUTE
STRUCTURAL
INTEGRAL
PROUD HOST 2009
NACRA SEVENS
2011
PANAM GAMES
2012
NACRA M19
2014
CENTRAL AMERICAN & CARIBBEAN GAMES & NACRA SEVENS
2039 MEXICO 2031
CHALLENGE GROWING PAINS GOVERNANCE • Top notch operations · systems, processes • Certain strategic walk · clear plan and scoreboard monitoring • ++ Revenue thorugh a do-able commercial & communication path • Up-skill + up-knowledge Board & Staff • Order growth · procedures, policies, manuals, …
TECHNICAL • Technical model + Long Term Rugby Pathway (player, coach, ref., admin., …)
PERFORMANCE • QUALITY - accelerated programmes for 15s, 7s - in particular Women's 7s
NATURE
HISTORY ADVENTURE FIESTA
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Rugby_Mexico RugbyMexicoFMRU
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www.mexrugby.com
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Rugby_Mexico
RugbyMexicoFMRU
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Vicente Segura # 10-2 Col. Lomas Sotelo [e] info@mexrugby.com [t] (+52 55) 55 76 12 74