NEW PROFIT CENTRE
INNOTECH LAUNCHES NEW PAVEMENT SIGNS Innotech Digital has launched a brand new series of pavement signs to add to its range of durable, practical and innovative display products. The seven new display products allow printers and sign-makers to provide a greater range of flexible outdoor signage solutions that allow customised printable signage using Innotech media products. The additional systems add variety to the company’s Consul Premium Pavement Signs and Herald A-Frames, providing many more applications with their unique designs. Kieran Dallow, Innotech Digital’s Marketing Manager, says, “Pavement signs provide a powerful and flexible means of displaying to consumers across a broad range of industries. They bring brand messaging and advertising outside for retailers, hospitality and service companies and allow them to add important visual communications to target potential customers. They can be moved to where they are most needed and can be used to inform of new products, special offers, directions or simply a ‘We are Here’ marketing message. Our new range of uniquely designed products allow print providers and sign-makers the opportunity to give their customers even more flexibility and innovation to their outdoor displays - whatever the weather!” The new products from Innotech include: The Consul Premium Black Outdoor Pavement Sign is a single or double sided display that is virtually indestructible for long lasting outdoor use through all kinds of weather. Graphics can be loaded quickly and easily into the dual snap frames, while anti-glare covers protect them from the weather. The black moulded plastic base can be filled with either sand or water and includes built in wheels for easy transportation. Combined with the spring mounted display, this sign delivers superior performance even in windy conditions. The Consul Giant Outdoor Pavement Sign offers similar display and wind resistance to the standard product above, but has a poster size of 40″ x 60″ and an overall height of 1960mm. This is ideal when you really need to grab attention, perhaps at an outdoor festival or large shopping area. The Consul Extra Tall Outdoor Pavement Sign is just under 2m tall, making it a real attention grabber, particularly on busy high streets and shopping centres. It can be filled with water or sand and can resist moderate winds. The Rhythm Flexible Forecourt Sign has a clean, modern looking design and a flexible base allowing for moderate wind. It has an innovative graphic cover that allows for quick and easy replacement of graphics. This product is ideal for busy retail environments or hospitality where the marketing message needs to be changed regularly. The Messenger Plastic A-Frame is a hard working twist on the traditional
A-board for when you need something that can survive more rugged conditions. It delivers a compact, targeted presence coupled with heavy duty performance. Messenger’s innovative moulded plastic frame is virtually indestructible and can be filled with water for added stability, weighing a whopping 8kg when full, this is an ideal choice for unforgiving environments such as pavements, forecourts, garages and fuel stations. Messenger can be used single or double sided and uses a simple but effective system of moulded traps to secure a rigid graphic, making it easy to install or change your message. It folds flat for compact storage and features an integral handle for convenient transportation. Graphic size 327x576mm. The Vanguard Outdoor Sign Holder is inspired by the traffic cone and can be used as such where additional signage is required. It features a 336mm x 387mm graphic zone, which is easy to assembly and can be filled with water or sand for additional weight. Its overall height is 1125mm. The Outrider Mobile Outdoor A-Frame is a robust A-frame, which can be wheeled outside for when a shop is open and back in again at closing time. Its clean modern design gives a strong statement to the discerning shopper and graphics can be replaced easily with its unique graphic cover system. Kieran Dallow concludes, “As more and more retail, hospitality and other services are focusing on outside areas, we are delighted to bring this innovative range of products to market. We are always keen to give printers and signmakers the best possible range of products to support their customers, particularly when it comes to creating eye catching displays in a range of environments.” www.innotechdigital.com
NEW FREE ONLINE TOOL CALCULATES MEDIA COSTS Innotech Digital has launched its free Printing Cost Calculator. This online tool provides instant, accurate information on the amount of media required for your print job and can help you optimise your purchasing to minimise waste and maximise cost savings. The tool is completely free and accessible by following the link to https:// innotechdigital.com/printing-cost-calculator/ Kieran Dallow, Innotech Digital’s Marketing Manager, says, “Our free Printing Cost Calculator is a comprehensive and accurate tool for measuring the amount of media required and how much this will cost. The tool allows you to enter the size of your print jobs and the cost of the media for different widths and roll lengths and then calculates the most cost effective combination of media options. This will help customers save time and money as well as minimise potential wastage.” It is traditionally difficult to accurately specify the best media size to use for print jobs and this often results in much more media wastage that would have been necessary if the correct widths and roll lengths were used. This wastage is not only bad for the environment, but adds significantly to the cost of most print jobs. The Innotech Printing Cost Calculator shows instantly how
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much your print jobs will cost and allows you to look at ways of minimising this depending on size of rolls and types of media. Kieran Dallow concludes, “Our unique Print Cost Calculator is free to use for all printing jobs. As a company we know how important it is to reduce the amount of waste products in our industry and we also want people to get the most from their print investments. We believe this calculator will quickly become an essential tool in the planning and specification of printing jobs across the country.” www.innotechdigital.com • Kieran.dallow@innotechdigital.com
JULY-AUGUST 2021• QUICK PRINT PRO
