8 minute read
NEW PROFIT CENTRE
MORE THAN JUST PROFIT WITH NCR PADS
All quick print pros love to be in at the start
of all new businesses. Sometimes we get to input design ideas, corporate ID and best print practice for start-ups, what fun to share our experience with newbies.
Never has it been more important for us QPPs to touch new business and find ways to offer printing services at the onset.
We have been offered marketing assistance from Damon at NCR PADS in the form of a sample NCR set to show off.
The base artwork is free, and you can choose size and colour options. Decide on how many sheets; our own shop has invested in 2500 A5 2-part loose sets.
Just add your own print shop details to the sample artwork and check out the trade website for quantities and prices.
QPP hard copy subscribers will receive a sample in this magazine for a tactile appraisal and information to prospect your existing customers as well as the many new businesses starting up now. If you are missing yours download here along with your artwork template. http://files.colourfast.co.uk/files/Your%20 Logo%20Here%20NCR%20Pads.pdf http://files.colourfast.co.uk/files/image%20 1%20.jpg
Familiarise yourselves with what types of business match NCR pads, NCR books and NCR sets. Also continuous stationery and desk pads.
Optional extras include drilled holes for filing, numbering for invoices and despatch receipts. Consider perforation when suppling pads.
Aim to get good at this as NCR PADS open doors. Don’t have too many preconceived ideas on who uses what as everyone knows everyone else and may pass your sample onto a colleague, friend, family member or a new start business they are working with.
www.ncrpads.co.uk • Tel. 0330 111 5040
BEST PRACTICE SET IN PRINT
So, with our shop branded NCR leaflets we are ready to market, not just looking for NCR business but knowing that whenever we get proactive, business opportunities are received for our whole print product range.
Try to sell labels and end up with an order for a run of posters!
Drop a couple of your new print samples in with your invoicing, add to the bags and boxes your customers receive their print in. Leaflet drop to local businesses, follow your hunch, when you have a positive run of say plumbers, stick a couple under the windscreen wipers of sign written vans. Leave a few in the burger bar where a lot of your customers flyers end up. Do something different, I have left personalised pens on a bank counter and gained work.
Yes, there is some stony ground out there that is why we play the same numbers game our customers thankfully practice.
Order some samples and get marketing, what’s the worst that can happen? The only guarantee is that if you do nothing, then nothing will happen.
HAMPTON PRINTING BUYS A TITANIUM 2516 CAD CUTTER
Hampton Printing, the Bristol based multi-award winning printer, whose clients include luxury car marques, fashion, lifestyle brands, and luxury retailers, has chosen the Titanium Digital CAD Cutting Table from International Graphic Supplies who are a Monmouthshire based machinery supplier, to further its growth in the packaging and wide format sectors.
Mike Malpas, Managing Director at Hampton comments, ‘’One of our goals for 2021 is to continue to expand our portfolio of packaging and wide format services. It was therefore vital that we acquired a Digital CAD table with multiple functionalities and high precision. IGS demonstrated the capabilities of the Titanium Series, and through consultation we focused on the Titanium 2516 Conveyor model’’
Peter Flynn, Managing Director IGS comments on the installation ‘’Hampton Printing has the highest reputation for print precision and quality, having listened to their requirements we felt the Titanium 2516 would be the perfect fit. Included in the 2516 model are a wide variety of tools including, drag knife and multiple creasing wheels for packaging prototypes, oscillating knife for heavier substrates such as corrugated boards and Foamex, and a Kiss cutting tool for labels and stickers. We can also offer a routing tool with extraction, which we are able to retro fit to the 2516 when Hampton has the requirement to cut Dibond or Acrylic in the future’’
Mike Malpas continued ‘’The Titanium 2516 has already allowed us to offer an innovative range of packaging prototypes, both for existing and new customers. We are also able to satisfy short run cut/crease and kiss cutting productions, which complements our small format digital capabilities.
The large cutting bed at 2.5 x 1.6m metres includes a conveyor belt system, and we are now able to offer a range of wide format products including wall/floor and window graphics.
An added bonus was that the high precision drag knife allows us to cut our Heidelberg Litho Coating blankets to create intricate varnish areas’’.
Peter Flynn IGS “I’m very pleased to see Hampton are already enjoying the many benefits of moving to a Titanium cutter. As Mike identified our price / performance is hard to match, and this powerful combination is allowing us to building a very impressive portfolio of customers.
Our showroom is also busy with online demonstrations for prospects looking to invest, in a Digital Cutter and UV Flatbed Printer, to meet their customers’ requirements for short run packaging and social distancing signage.”
www.igs-digital.com • www.hampton-printing.co.uk
PROSPER WITH DIGITAL TEXTILE PRINTING
Tayprint recently opted for Kornit’s DTG technology and effectively replaced the use of screen printing within their operation, reducing their cost per print while making short runs profitable, eliminating inventory and resource waste, speeding production, and ensuring nearly unlimited design capabilities.
While Tayprint predominantly serves as a provider of large format digital printing, delivering approximately 500,000 square metres of imprinted product annually, they had established a screen printing operation as well, generating roughly £200,000 in t-shirt sales per year. While this provided a strong profit channel, screens offered limited growth potential, as order volumes were shrinking, customers demanded quick turnaround, graphic capabilities were limited, and setting up was a drain on both labour and materials.
Each of these drawbacks are addressed by Kornit’s on-demand digital production technology, which enables suppliers to imprint apparel in any quantity, using a single step process, completing the process in mere minutes.
“James Miller, General Manager at Tayprint comments: “The finished garment has terrific hand feel, for a better product that’s easy to sell to our customers. With this fast, efficient digital technology in place, we expect to expand this part of our business, and have produced a model to integrate with online business start-ups, which would’ve been a poor fit for screen based print operations.”
www.kornit.com
MENUS FOR EVERY MEAL
A good menu matches the venue, the branding, and the
food. They’re an integral part of any dining experience and your clients need to get theirs just right. Creating the perfect menu won’t be hard though, not when you’ve got the Route1 extensive range of options to choose from!
Single-Use Menus: Have you noticed the rise in disposable menus since the start of the pandemic? Trade prices from £10.47
Waterproof Menus: Ditch the single-use and switch to menus that can be cleaned after each use! These durable menus can look after your client’s print and their budget. Trade prices from £15.44
Take-Away Menus: Dining in is the new dining out! Give your clients a menu that they can deliver to every house in the surrounding area. Trade prices from £12.70
Wall Menus: Excellent when paired with snap frames – wall menus can be put up behind or next to your client’s counter. Trade price from £9.67
Outdoor Menus: When it comes to drawing in guests off the street, nothing does it better than an eye-catching A-frame menu! Trade prices from £72.90
Route 1 Print encourages you to call 0114 294 5026 to discuss your requirements.
www.route1print.co.uk
Following the investment in a Xerox V280 printer to enhance their digital printing, Lincoln Print & Copy Centre installed a KAS K640 bookletmaking system from Ashgate Automation to meet the demand
for short run A4 landscape booklets. “We pride ourselves in being creative and finding solutions for our customers’ requirements but this was one area that we were unable to satisfy,” said Karen Arnold, Director. “For many years we have produced short run A3 folded to A4 booklets as well as A5 and A6 formats. However, we have had to turn down requests for short run A4 landscape booklets. Unless it was a reasonable run of over a hundred copies, it was not viable for us to outsource the job.”
Following the installation of the Xerox V280 and the KAS K640 bookletmaker, they had the facility to print and finish landscape booklets with covers from about five to a hundred plus copies in house.
Karen knew the Kasfold bookletmaker and Ashgate from experience and reputation. “We had one of their bookletmakers when my parents were running the company. I looked on their website and saw a video of the K640 being demonstrated, read the specification and knew that it was the right machine for our needs. I didn’t need to visit their showroom because I had confidence in the company. As for its features, physically it is quite compact which is important because space is at a premium. The K640, unlike some other models I researched, is affordably priced, ensuring that we can produce short runs profitably.”
The installation went very smoothly with everybody being trained to use the machine.
They had two jobs ready for it from local estate agents who wanted their brochures to stand out from the crowd. “It is ideal for this type of work, not only because of the format it can handle but because it finishes a range of stock including coated, uncoated or silk. We recommend 250gsm for the cover and 160gsm for the inside pages,” said Karen. “We look after the printing requirements for a wide range of businesses within a fifty mile radius. The initial interest has convinced us that we have found a gap in the marketplace for A4 landscape booklets and look forward to this investment bringing in new business.”
www.ashgate.co.uk
