SIGN AND DIGITAL UK REVIEW

Sign & Digital UK, which ran from 21 to 23 March, brought thousands back together to share information, network and, most importantly, do business.

The visitor experience continues to improve, with more features and services introduced to help educate, inform and guide sign-makers attending the event. The Explains Lounge, run in conjunction with the ISA UK trade association, saw more than 30 people presenting or being part of expert panels over the three days, with many interesting and informative sessions standing room only. Alongside the Explains Lounge was the Sign

Surgery, which allowed visitors to spend time with individual members of the panels and the ISA directors to ask questions and receive advice.

The Sign Studio with Paul Hughes ran eight sessions a day demonstrating vinyl application onto walls and vehicles. This was hugely popular, drawing big crowds and very positive comments. Event director, Jenny Matthew concludes, “It felt like the industry was well and truly back and looking as healthy as ever. It is so encouraging for us to see how people respond to Sign and Digital UK. It is an important part of the industry’s calendar and a great opportunity to get together, reconnect with old friends and do some great business. We spent a lot of time throughout the show talking to visitors and exhibitors about how to keep improving the experience, and we have lots of ideas for 2024. I would like to say a big thank you to all the exhibitors, visitors, partners and media supporters who came to the show, and we look forward to seeing you all again next year.”