BRAND IDENTITY

PHYSICAL • Sumptuous • Opulant • Localized • White marble • Gold

CULTURE • La dolce vita • Roman heritage PERSONALITY • Extrovert • Extravagant • Elitest • Sophisticated • Adventurous • Charismatic

REFLECTION • Luxury native • Educated • Health oriented • Experiential seeker RELATIONSHIP • Personalized • Customized • Closely knitted • Community • Inner circle

SELFPROJECTION • I am powerful • I am unique • I am important • I am culture