MARKET OVERVIEW

The travel and tourism sector has a compound annual growth rate of 10.4%. This is creating jobs, driving exports, and generating prosperity across the globe. The global luxury hotel and resort market has forecased an increase of 1.5 Billion USD by 2025. The luxury hospitality sector will report a 4.3% compound annual growth rate by 2025, with the luxury resorts and spas compound annual growth rate to reach a little over 5% by 2025. The new luxury traveler or lifestyle traveler desires chic and unique destinations and a deep sense of community. The growth in experiential travel, modern technology, and personalized/exclusive experiences coupled with the rise in disposable income has increased the leisure travel market.

Bulgari Hotels and Resorts, owned by LVMH, is operated by Marriott International. Marriott is the largest luxury hotel group, as they also operate the Ritz Carlton, J.W. Marriott, and the St. Regis Hotels & Resorts.

We chose St. Moritz because not only does it tie back to the history of Bulgari as a summer destination where Sotirios sold his jewels, but it is known as the top luxury Swiss ski region in the world. Capri was chosen due to its tie to Italian heritage while providing a beautiful and scenic getaway for celebrity and the super rich. Lastly, St. Barth was chosen because we would like to expand to the western hemisphere - and what better place than the prestigious and exotic Caribbean island of St. Barth.