CURRENT STATUS

Bulgari is headquartered in Via dei Condotti, Rome, Italy and it is the flagship jewelry brand for luxury conglomerate, LVMH. The brand has approximately 333 stores worldwide, nevertheless it plans to reach 363 stores by 2021. Its largest store is a 10-story boutique located in the Ginza Tower in Tokyo, Japan. This location also includes a restaurant and lounge bar. Its current product categories include jewelry, watches, accessories, leather goods, fragrances, hospitality and restaurants. Specifically, the brand has six hotels open to date in Milan, London, Dubai, Bali, Berlin and Shanghai. Nevertheless, Bulgari Hotels & Resorts will open an additional hotel in Paris in 2020, in Moscow by 2021 and in Tokyo by 2022.

At the moment, Bulgari has also been described as having the “strongest momentum in its history” by its current CEO, Jean-Christophe Babin. This is because 2018 was a very important year for the company marked by a variety of milestones. Specifically, the brand hit record revenues of 2 billion euros and was the top performing company for LVMH for watches and jewelry that year. It also opened a hotel in Shanghai and celebrated 100 years of women’s watches by launching a 10-piece collection for its Diva Finnisima line. Additionally, it inaugurated a “Curiosity Shop” inside its Rome boutique specifically targeted at Millennials in order to get them inside the interactive new store and drive brick-and-mortar sales. Lastly, Bulgari also introduced their first new jewelry pillar since 2014, Fiorever, a collection inspired by flowers.