ST. MORITZ

ST. MORITZ 2024

LOCATION & SIZE St. Moritz is located in Switzerland’s Engadin Valley which forms part of the Swiss Alps and the canton of Graubünden. It sits at an elevation of 1,800 meters above sea level and has a total area of approximately 29 square kilometers.

The resort began as a top destination for alpine tourism in 1889. St. Moritz is both the second most important ski resort in Switzerland as it is the most expensive after Zermatt. Nevertheless, it is widely known for being the leading luxury alpine resort of the country before Zermatt and Gstaad.

St. Moritz receives approximately 666,000 visitors per year, mostly during the ski season. The ski season is the high season for the resort which usually starts in December and lasts until April. Nevertheless, St. Moritz is open year-round and many visitors enjoy the summer weather of the Engadin Valley.

St. Moritz is characterized by top-class restaurants, a diverse array of luxury fashion stores and boutiques, hotels that set standards in every category, and events of international caliber. The current majestic first-class hotels are the reason why St. Moritz became known as a sophisticated holiday resort around the world. Overall, its visitors range from illustrious guests from the worlds of culture, entertainment and politics worldwide. Specifically, celebrities which have chosen to vacation in St. Moritz include Alfred Hitchcock, Brigitte Bardot, Henry Ford, the Kennedy’s, Charlie Chaplin, Thomas Mann, Greta Garbo, Ronaldo, the Shah of Iran, Kate Moss, the Swedish royal family, Claudia Schiffer and Robert De Niro among many others.

GROWTH & OPPORTUNITIES St. Moritz will experience growth in the future and there are a lot of opportunities from which we will be able to benefit. An overall rise of disposable income in the years to come and a global shift to experiential luxury in travel will bring more tourism to the area. Additionally, the luxury hotel sector is set to continue growing as well, therefore there will be demand and room for more 5-star hotels. Specifically, Auberge Collection, a luxury hotel chain will open a new 5-star hotel in St. Moritz in 2020. This demonstrates how the resort industry is growing and there is a strong demand for luxury hospitality in the area.

Additionally, the tourism bureau of St. Moritz estimates that in the next 5 years, the resorts will have a 20% increase of overnight hotel stays. This increase in tourism will come specifically from people of the United States, Russia, United Kingdom and Japan. This is a shift compared to most of the visitors it receives at the moment which come from Switzerland, Belgium, France and Germany.

Additional growth will stem from visitors coming from China. This is because the name St. Moritz is trade-marked and is currently building one of the most extravagant and expensive living complexes’ in Shenzhen, China. The climate in that area is very warm and sub-tropical. Therefore, it is estimated that Chinese tourists dreaming of a cooler escape could secure approximately 20,000 hotel nights in the years to come as well.

COMPETITIVE LANDSCAPE As previously mentioned, St. Moritz has some of the best 5-star hotels in the world and it sets global standards in luxury hospitality as well. At the moment, there are six 5-star hotels currently operating in the resort with an additional one opening in 2020 and Bulgari Hotel opening in 2022. Nevertheless, the top three hotels in the resort are all owned by Leading Hotels of the World and they are as follows:

Kulm Hotel The Kulm Hotel is a 5-star hotel located in the heart of St. Moritz. It is one of the largest hotels in the area comprised of 164 rooms and suites, six restaurants, three bars and a nine-hole golf course. Additionally, it also has one of the best spa’s of the area which recently underwent a $10 million-dollar renovation complete with a Finnish sauna and saltwater grotto.

The hotel was founded in 1928 and therefore has been part of the resort for a very long time. It is currently undergoing renovations by French star-architect, Pierre-Yves Rochon. It is known for its ultimate elegance and luxury which ensures total comfort for all of its guests. The rooms and suites also offer views of the impressive mountain landscape of St. Moritz. The property was awarded hotel and spa of the year for Switzerland, 2018.

Badrutt’s Palace Hotel Badrutt’s Palace Hotel is an icon of St. Moritz as it was founded in 1889, just when the resort was distinguished as one of the top locations for Alpine tourism. It is a 5-star hotel comprised of 156 guest rooms, 40 additional suites, eight restaurants, three bars and even one nightclub. Specifically, one of the restaurants has earned one prestigious Michelin star. It is also no surprise that this hotel is known for its legendary New Year’s Eve parties, which are not to be missed, as they are a top place to see and be-seen.

Badrutt’s Palace Hotel can be distinguished from the other top hotels in the resort in that it strives to treat every guest as a VIP. Its most well-known service is picking up guests from the train station and driving them back to the hotel in a Rolls-Royce, where they are awaited in their suite by their own personal butler. Overall, it is elegantly decorated - serving ultimate luxury while preserving their history in style.

Carlton Hotel The Carlton Hotel is a 5-star hotel that is currently the most modern out of its competitors in that it recently underwent a multi-million-dollar renovation. It is somewhat smaller than the other properties as it is comprised of 60 individually designed suites which view Lake St. Moritz. It is well-known for its extravagant and luxurious interior, fine cuisine, and exclusive and private atmosphere. It also has a restaurant with a Michelin star, a three-floor spa, and a 24-hour Bentley limousine service to chauffer guests within the resort.

CAPRI 2026

LOCATION & SIZE The Island of Capri is located in the Gulf of Naples off the southern coast of Italy – a few miles from Sorrento and the Amalfi Coast. This island itself is10 square kilometers. The island is divided into two municipalities: Capri and Anacapri. Capri is known for its shopping and nightlife. The center of Capri surrounds the Piazzetta – which is the main area for shopping and cafes. Anacapri is great for quiet and relaxing walks or hikes along the countryside. As of right now, Capri gets over 2 million visitors a year according to the Mayor, Giovanni De Martino. There are approximately 26 luxury hotels and 8 luxury villas on the island of Capri.

The most beautiful months to visit Capri are in May, June, and September. During these months – the majority of restaurants and shops are open and hotels offer special rates. The sea is warm and the island is quiet. The most anticipated tourist season occurs during July and August. As most of the Italian visitors come during these months. The tourist season in Capri ends beginning of November and most hotels, restaurants and shops close for the winter and reopen in March or April. During March, April and October, the hotel prices are lower. It is a great time to visit Capri because the colors are beautiful in spring and autumn while the temperatures feel like summer. From November through February, the island loses its sheen and becomes a sleepy village. Travelers who come during this time of year can truly experience what it’s like to mix with the locals at the Piazzetta.

GROWTH & OPPORTUNITIES Italian luxury hotels have seen a 4% growth rate in 2018. Capri in particular, is the trending hotspot amongst youth and celebrity. Consumers are shifting in behavior towards experiential luxury and spending more on travel. Italy is a top tourist destination due to its art, culture, and tradition. Travelers are seeking relaxed elegance and experiences that feel real and authentic. Capri meets these expectations.

The most important nationalities staying in luxury Italian hotels remain US, UK, Germany, France, and Russia. The young, Chinese millionaires have high propensity to spend on experiential luxury. Therefore, they are continuing to seek travel destinations and it’s important to segment them in our future. COMPETITIVE LANDSCAPE Morgano Hotels Capri (SIA Srl) Morgano Hotels offer timelessly elegant luxury hotels in Capri. Three hotels comprise their collection: Grand Hotel Quisisana, La Scalinatella, and Casa Morgano. Through their personalized hospitality, Morgano offers a concierge service that will plan your island holiday.

Grand Hotel Quisisana Acquired in 1981, this hotel is a five-star resort that has over 150 rooms – said to be the most elegant rooms and suites on the island. This iconic hotel is in the center of the action with a illustrious history. Located right on the steps of the famed Piazetta with exclusive designer boutiques of Via Camerelle and the turquoise Mediterranean. Grand Hotel Quisisana offers a luxury spa, panoramic pool, two tennis courts, historic theater, and event venues for meetings and weddings. As well as scenic terraces where guests can get lost in Capri’s scenery.

Quisisana means “here on the heals” in Italian - the QuisiBeauty spa takes care of the guests physical and mental well-being. Recharging the mind with a indoor heated swimming pool, face and body treatments, as well as manicures and pedicures.

The hotel also offers guests an endless buffet breakfast in Il Quisi, and a mediterannean cuisine from lunch to midnight in “Rendez-Vous.” The informal “Columbaia” offers wood-fired Neapolitan pizza and other traditional specialties from lunch through afternoon. As the Quisi Bar is the perfect place for snacks and cocktails.

La Scalinatella This hotel is for those looking for a romantic getaway that is adults-only. This location is also away from the bustle next to stunning views of the sea. This is also a five star hotel that offers impeccable service accomodations. There are over 30 rooms that offer private terraces that overlook the sea.

This hotel offers massages as well as face and body treatments within their own room. It doesn’t offer a spa – and guests are invited to use the QuisiBeauty spa that is a three-minute walk away.

Some of the services and amenities of this small boutique accommodation include two panoramic swimming pools, a poolside restaurant and snack bar that overlooks the sea, a hi-tech gym, and full concierge service to book daytrips and private sails.

Casa Morgano With just 20 rooms, Casa Morgano is the perfect spot for a honeymoon. This hotel has the most panoramic views on the island of Capri as it is tucked into a Mediterranean garden with endless views of the sea.

Within a spacious terrace, Casa Morgano offers a swimming pool with poolside dining. There is also a fitness room accompanied by a personal trainer.

Capri Palace Hotel & Spa Owned by Mytha Hotels, The Capri Palace Hotel & Spa is where history meets modern art on the Island of Capri while offering cultural and culinary delights. This Hotel & Spa is situated in the northwest corner of Capri in the peaceful town of Anacapri. Tourists come to this area to admire the Blue Grotto sea caves.

This hotel has 68 immaculately designed guestrooms that offer a blend of understated luxury and contemporary style. The rooms are made up of unique materials which include black marble and bright colored tiles made from the Amalfi Coast. There are a variety of rooms to choose from – including suites that are dedicated to 20th century artists. The Mediterranean spirit is evoked in the stylish rooms with columns, sparkling white and bright blue colors, and superfine fabrics and linens.

This hotel offers the exclusive Capri Beauty Farm by the world class medical spa facility, Mytha Spa. The Mytha Spa is award-winning and offers a holistic spa experience. This spa is staffed with doctors, therapists, beauticicans, and dieticians. Guests receive wellness plans and treatments that are targeted towards each individual. This could include weight loss, detox, anti-aging, and stress management. The spa includes massages, thalassotherapy, mud cures, and traditional beauty care. There is also an innovative program to improve one’s posture. The Capri Palace also has two Michelin-starred restaurants, L’Olivio an Il Riccio. These resrtaurants offer catering for corporate gatherings, high-level conferences, and banquets. As for services and entertainment, the Capri Palace offers an outdoor swimming pool, Il Riccio Beach Club, Mariorita Concept Store, private transfers, and boat excursions. The hotel also offers extraordinary indoor and outdoor venues for special events.

J.K. Place Capri J.K. Place Capri is a resort getaway – their philosophy is the comfort of feeling at home while being surrounded by precious details. They are also a luxury hotel that offers elegance and guest service.

The styling of J.K. Place Capri echoes the style and concept of a luxury house. It is inspired by the coastline of Capri – spacious, light, and colorful. It offers a artful revival of the classical style while bringing in the nautical Mediterranean into each room.

The hotel offers two restaurant locations, the JKitchen as well as the Lounge Bar & Restaurant. The JKitchen is chic and charming that serves Mediterranean cuisine on their panoramic terrace throughout the day. There is also a bar that offers a sophisticated ambience where you can enjoy a nice glass of wine. The Lounge Bar & Restaurant is the perfect place to enjoy chef created finger foods and signature cocktails that are offered anytime of the day.

The J.K. Spa provides the ultimate wellness experience that leaves one feeling relaxed. The spa offers a steam room and beauty therapies. Some of the spa treatments include massages and facials.