Effective Logo Design: Part 1 Symbols, Metaphors, and the Power of Intuition

Page 1

(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV $QG 7KH 3RZHU 2I ,QWXLWLRQ %\ 0DJJLH 0DFQDE 3XEOLVKHG RQ -XQH WK LQ /RJR 'HVLJQ

9LVXDO 'HVLJQ

&RPPHQWV

ZLWK

1R GHVLJQHU FUHDWHV ZRZ ZRUN RI WKH WLPH 7KHUHŸV QR TXHVWLRQ WKDW FUHDWLQJ JRRG GHVLJQ WDNHV VLJQLILFDQW H[HUWLRQ EXW JHQHUDWLQJ WKH ZRZ IDFWRU LQ \RXU ZRUN FDQ DOVR EH IDLUO\ HIIRUWOHVV 0DQ\ GHVLJQHUV IROORZ WKHLU LQWXLWLRQ GXULQJ WKH FUHDWLYH SURFHVV DQG LQFRUSRUDWH XQLYHUVDO V\PEROV DQG PHWDSKRUV VLPSO\ EHFDXVH LW źIHHOV ULJKW Ż ,QWXLWLRQ Ŷ DFFHVVLEOH WR DOO SHRSOH DQG PRVW HVSHFLDOO\ XVHIXO WR WKRVH HQJDJHG LQ FUHDWLYH SXUVXLWV Ŷ JXLGHV GHVLJQHUV WRZDUGV VROXWLRQV WKDW DOLJQ ZLWK D XQLYHUVDO NQRZLQJ

$GGLQJ D XQLYHUVDO TXDOLW\ WR D ORJR SURYLGHV WKH EURDGHVW FRPPXQLFDWLYH UHDFK ZKDW DOPRVW DOO LGHQWLWLHV DUH LQWHQGHG WR DFFRPSOLVK 7KH LQWHOOHFWXDO H[HUFLVH RI FRQQHFWLQJ WKH GRWV RI ɱWKLQNLQJɲ LV QRW LUUHOHYDQW LQ GHVLJQ RI FRXUVH ɫ SDUWLFXODUO\ ZKHQ LW FRPHV WR EUDQGLQJ ɫ EXW E\ FRPELQLQJ WKH LQWXLWLYH LPPHGLDF\ RI V\PEROV DQG PHWDSKRUV ZLWK VWUDWHJLF WKLQNLQJ \RX LQWHJUDWH HVVHQWLDO LQIRUPDWLRQ WKDW KHOSV \RXU ORJR VWDQG RXW DQG EH UHPHPEHUHG 7KLV WKUHH SDUW VHULHV H[SORUHV IXQGDPHQWDO FUHDWLYH VWUDWHJLHV IRU GHVLJQLQJ HIIHFWLYH ORJRV 7KH ILUVW SDUW VKRZV KRZ WR XVH V\PEROV PHWDSKRUV DQG WKH SRZHU RI LQWXLWLRQ KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

'HVLJQŸV ,QWXLWLYH 3URFHVV

7KHUH ZLOO DOZD\V EH WKRVH ZKR GLVPLVV WKH QRQ TXDQWLILDEOH EXW PDQ\ RI KLVWRU\ɮV PRVW LPSRUWDQW WKLQNHUV KDYH JLYHQ LQWXLWLRQ LWV GXH LQFOXGLQJ $OEHUW (LQVWHLQ %XFNPLQVWHU )XOOHU &DUO -XQJ 5D\ %UDGEXU\ DQG 6WHYH -REV ɫ HYHQ $ODQ 7XULQJ WKH LQIDPRXV ::,, ORJLFLDQ DQG FU\SWDQDO\VW XQGHUVWRRG PDWKHPDWLFDO UHDVRQLQJ WR EH EDVHG LQ ɱLQWXLWLRQ DQG LQJHQXLW\ ɲ *UHDW WKLQNHUV DQG IXWXULVWV IURP DOO ZDONV UHJDUG LQWXLWLRQ DV KDYLQJ D NH\ UROH LQ WKH SUREOHP VROYLQJ SURFHVV )RUWXQDWHO\ IRU WKH PDQ\ GHVLJQHUV ZKR UHO\ RQ ZLVSV RI LQVSLUDWLRQ WR KHOS PDWHULDOL]H FUHDWLYH VROXWLRQV LQWXLWLRQ LV QRW VRPH IRUHLJQ REMHFW ORGJHG LQ RXU SURFHVV ,WɮV DV QDWXUDO DV EUHDWKLQJ ,QWXLWLRQ LV WKH PHGLXP PDQ\ FUHDWLYHV VZLP LQ ZKLOH LQWHOOHFW SURYLGHV D IRUPXOD WR H[HFXWH DQG GHOLYHU RQ WKH ILQLVKHG SURGXFW $V D PHGLXP LQWXLWLRQ LV UHDGLO\ DFFHVVLEOH WR DQ\RQH DOWKRXJK LW LV EHVW KRQHG ZLWK XVH WU\ WKH H[HUFLVH DW WKH HQG RI WKLV DUWLFOH $V DQ LQKHUHQW DELOLW\ LW GRHVQɮW W\SLFDOO\ JHW WKH VDPH YDOLGDWLRQ DV DQ ɱHGXFDWHGɲ LQWHOOHFW &XOWXUDOO\ ZH DUH WUDLQHG WR DFFHSW WKDW RQO\ WKURXJK WKH SURFHVV RI IRUPDO HGXFDWLRQ DQG D ORW RI LW DW VLJQLILFDQW H[SHQVH DUH ZH DEOH WR DUULYH DW YLDEOH VROXWLRQV :KLOH ,ɮP QRW KHUH WR GHEDVH D JRRG HGXFDWLRQ RU VWURQJ LQWHOOHFWXDO VNLOOV WKH\ DUH IXQGDPHQWDO WR DQ\WKLQJ KXPDQ EHLQJV GR RU FUHDWH , GR ZDQW WR PDNH D FRPSHOOLQJ FDVH IRU WKH XVHIXO DQG UHOLDEOH TXDOLWLHV RI LQWXLWLRQ LQ JRRG GHVLJQ %DODQFLQJ WKH WZR FDQ KHOS \RX FUHDWH D ORJR WKDW DSSHDOV WR D ZLGHU DXGLHQFH $QG WKDWɮV LPSRUWDQW LQ D JOREDOO\ FRQQHFWHG ZRUOG

$OO ORJRV k 0DJJLH 0DFQDE 9LHZ ODUJH YHUVLRQ

2XU ZRUOGZLGH LQWHUFRQQHFWHG WHFKQRORJ\ DIIRUGV DQ\ EXVLQHVV ODUJH RU VPDOO DFFHVV WR D JOREDO DXGLHQFH 2Q WKH IOLSVLGH WKLV DFFHVV SURGXFHV DQ LQRUGLQDWH DPRXQW RI EDFNJURXQG QRLVH WKDW KDV WR EH FRQVWDQWO\ PDQDJHG &RPSOLFDWLQJ WKLQJV IXUWKHU WRGD\ɮV VWUHVVHG HFRQRP\ GHPDQGV VPDOOHU EXGJHWV ZLWK VPDUWHU WKLQNLQJ ([SHULHQFH KDV WDXJKW PH WKDW WKH DGGLWLRQ RI D VHQVXDO H[SHULHQFH WR D ORJR ɫ WKH LQWHJUDWLRQ RI IHHOLQJ ZLWK WKLQNLQJ ɫ SURYLGHV DQ LPPHGLDWH DQG LQWXLWLYH FRQQHFWLRQ 7KLV VLGHVWHSV WKH QHHG IRU WKH EUDLQ WR GR LQWHUSUHWDWLYH VRPHUVDXOWV 2U WR WKURZ D ORW RI PRQH\ DW WKH ORJR WR PDNH LW VWLFN YLD UHGXQGDQF\ 6PDOO EXGJHW

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

ORJRV WKDW XVH WKLV PHWKRG JHW D UHODWLRQVKLS GULYHQ UHVSRQVH IURP WKHLU DXGLHQFH WKDW DQ\ ELJ EXGJHW FOLHQW ZRXOG HQY\ %\ HQJDJLQJ WKH VXEFRQVFLRXV V\PEROV DQG PHWDSKRUV DUH DQ RSWLPDO ZD\ WR UHDFK DQG KROG WKH DXGLHQFHɮV DWWHQWLRQ ORQJHU DQG WKDW UHVXOWV LQ EHWWHU UHFDOO ODWHU 6\PEROLF FRPPXQLFDWLRQ DGGV DQ LPPHUVLYH DVSHFW WR GHVLJQ 6\PEROV FDPH ORQJ EHIRUH ZULWWHQ ODQJXDJH ZDV LQYHQWHG 6\PEROV DQG PHWDSKRUV ERWK H[SDQG LQIRUPDWLRQ LQWR PHDQLQJ EXW HDFK LV GLVWLQFW LQ KRZ LW ZRUNV 6\PEROLF FRPPXQLFDWLRQ LV VXFFLQFW LPPHGLDWH DQG WLJKWO\ SDFNHG ZKLOH PHWDSKRULF FRPPXQLFDWLRQ OLQNV VSHFLILF HOHPHQWV ZLWKLQ WKH GHVLJQ WR PRUH SUHFLVHO\ GHILQH ZKR WKH FOLHQW LV ɫ VRPHWLPHV XQH[SHFWHGO\ DQG HYHQ GHOLJKWIXOO\ VR

7KH 6\PEROLF 3ULQFLSOH ,Q /RJR 'HVLJQ 'HVFULELQJ D V\PERO ZLWK ZRUGV LV OLNH WU\LQJ WR FDSWXUH D VWDU LQ D MDU EXW ,ɮOO GR P\ EHVW KHUH 6\PEROV DUH ZKROH DQG FRPSOHWH HQWLWLHV ZKLOH ZRUGV DUH PDGH XS RI IUDJPHQWDU\ OHWWHUIRUPV 6\PEROV DUH SURFHVVHG LQWXLWLYHO\ DQG LPPHGLDWHO\ ZKLOH D ZRUG PXVW EH XQGHUVWRRG ILUVW LQ LWV SDUWLFXODU ODQJXDJH DQG WKHQ EH UHODWHG WR D YLVXDO DQG ZRUGV H[SDQGHG LQWR VHQWHQFHV PXVW DOVR EH VWUXQJ WRJHWKHU LQ VHTXHQFH IRU PHDQLQJ :H SURFHVV WKH WZR FRQFHSWV YHU\ GLIIHUHQWO\

6\PEROV DUH LPPHGLDWH ZKLOH ZRUGV PXVW EH DVVRFLDWHG ZLWK DQ LPDJH WR EH XQGHUVWRRG 6\PEROV DUH LPPHGLDWH ZKLOH ZRUGV PXVW EH DVVRFLDWHG ZLWK DQ LPDJH WR EH XQGHUVWRRG 7KH \LQ \DQJ V\PERO LV LQVWDQWO\ XQGHUVWRRG DV WZR RSSRVLWHV FRQWDLQHG ZLWKLQ D ZKROH EXW ZRUGV UHTXLUH WKH DGGLWLRQDO VWHS RI YLVXDOL]LQJ WKH V\PERO EHIRUH LW EHFRPHV PHDQLQJIXO 6\PEROV UHIHUHQFH SDWWHUQV DQG LPDJHU\ FRPPRQ WR DOO KXPDQ EHLQJV <RX FRXOG GHVFULEH D V\PERO DV D VHHG RU HJJ WKDW H[SDQGV LQWR PHDQLQJ ZLWK WKH YLHZHUɮV SDUWLFLSDWLRQ ɫ LQ WKH VDPH ZD\ WKDW VHHGV DQG HJJV H[SDQG LQWR QHZ RUJDQLVPV RQFH IHUWLOL]HG E\ DQ RXWVLGH VRXUFH $OWKRXJK D WUHH ORRNV TXLWH GLIIHUHQW WKDQ WKH VHHG IURP ZKLFK LW RULJLQDOO\ JUHZ LW KDV WKH VHHGɮV ɱFRQWDLQHUɲ VKDSH DW LWV FRUH +XPDQ EHLQJV KDYH D EHOO\EXWWRQ DW RXU FHQWHU ɫ RXU HVVHQWLDO ELUWKPDUN ɫ OLQNLQJ XV WR WKH FLUFXODU HJJ IURP ZKLFK ZH GHYHORSHG KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

&LUFOHV DQG VSKHUHV WHQG WR PDQLIHVW DV RULJLQDO VRXUFH 0ROHFXOHV FHOOV HJJV VHHGV DQG SODQHWV DOO FDUU\ WKLV DUFKDLF VKDSH PRUH RQ WKLV DQG RWKHU JHRPHWULF VKDSHV XSFRPLQJ LQ ɱ(IIHFWLYH /RJR 'HVLJQ 3DUW +RZ *HRPHWU\ ,QIOXHQFHV /RJR 'HVLJQɲ 6\PEROV DUH WKH DUFKHW\SHV RI KXPDQ FRPPXQLFDWLRQ 7KH HW\PRORJ\ RI WKH ZRUG ɱDUFKHW\SHɲ LV DUFKH RULJLQDO DQG W\SH NLQG FRLQHG E\ 6ZLVV SV\FKRDQDO\VW DQG V\PEROLVP PDVWHU &DUO -XQJ $V RULJLQDO NLQGV DUFKHW\SHV ɫ LQ WKHLU SULVWLQH VWDWH ɫ DUH OLPLWHG LQ QXPEHU EXW XQLYHUVDO LQ IXQFWLRQ DQG PHDQLQJ $UFKHW\SDO V\PEROV DUH WKH IRXQGDWLRQ RI WKH KXPDQ V\VWHPV ZH LQYHQW DQG WKH VWUXFWXUHV ZH EXLOG

$EVWUDFW DUFKHW\SDO V\PEROV É« VXFK DV WKH VKDSH RI D FLUFOH É«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

([DPSOHV RI V\PEROLF LQWHJUDWLRQ LQ KXPDQ V\VWHPV DQG VWUXFWXUHV IURP OHIW WR ULJKW WKH \LQ \DQJ V\PERO WKH VWDEOH EDVH RI WKH S\UDPLG DQG /DG\ /LEHUW\ ,PDJHV 5LFNDUG %ORPNYLVW 6XH& DQG ;DYLHU 0DUFKDQW 9LHZ ODUJH YHUVLRQ

([DPSOHV RI V\PEROLF LQWHJUDWLRQ LQ KXPDQ V\VWHPV DQG VWUXFWXUHV LQFOXGH WKH \LQ \DQJ V\PERO ZKHUH RSSRVLWHV FRPSOHWH WKH ZKROH WKH VWDEOH EDVH RI WKH S\UDPLG WKDW SRLQWV WR WKH XQNQRZDEOH DQG LQILQLWH XQLYHUVH DQG WKH VDFUHG QXPEHU VHYHQ LQFRUSRUDWHG LQWR /DG\ /LEHUW\ɮV IHPLQLQH SULQFLSOHV RI DEXQGDQFH DQG LQFOXVLRQ 7KH VHYHQ VLGHG KHSWDJRQ LV WKH RQO\ SRO\JRQ RI WKH ILUVW WHQ JHRPHWULF VKDSHV WKDW FDQQRW EH SUHFLVHO\ FUHDWHG ZLWK JHRPHWU\ WRROV VHWWLQJ LW DSDUW

6 <0 % 2/,& 9(56 8 6 /(77(5)250 /2* 26

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

6\PEROV DUH SHUFHLYHG VHQVXRXVO\ DQG XQFRQVFLRXVO\ DQG WKHUHIRUH LPPHGLDWHO\ ZKLOH ZRUGV DUH DFWLYHO\ WKRXJKW DERXW EHIRUH WKH VXEMHFW PDNHV WKH FRQQHFWLRQ WR DQ LPDJH RI D WKLQJ RU LGHD 6\PEROV UHPRYH WKH WKLQNLQJ VWHS E\ EHLQJ GLUHFWO\ SHUFHLYHG RQH RI WKH UHDVRQV ZK\ V\PEROLF ORJRV DUH PRUH HIIHFWLYH WKDQ ZRUGPDUNV 6\PEROV DOVR FRPPXQLFDWH XQLYHUVDOO\ ZKLOH ZRUGPDUNV DUH FRQVWUDLQHG E\ WKH OLPLWV RI ODQJXDJH +RZHYHU ZRUGV DQG V\PEROV FDQ EH HIIHFWLYHO\ XVHG WRJHWKHU WR H[SDQG PHDQLQJ DQG LPSDFW

(FOLSVH ORJR 'HVLJQ -HII .LPEOH

+HDOWK 3OXV ORJR 'HVLJQ 0DJJLH 0DFQDE

6 < 0 % 2 / 8 6 ( , 1 $ / 2 * 2 '( 6 , * 1 6\PEROLVP ZDV WKH SULPDU\ FRPPXQLFDWLRQ WRRO IRU D ORJR , GHVLJQHG LQ WKH PLG ɮ V IRU DQ $UDELDQ KRUVH IDUP ,Q WKH ILUVW H[SORUDWRU\ VNHWFK , IRFXVHG RQ WKH UHODWLRQVKLS EHWZHHQ PDUH DQG VWDOOLRQ WKH LQWLPDF\ RI ZKLFK ZDV LPSOLHG E\ WRXFKLQJ IDFHV 7KH VHFRQG VNHWFK VKRZV WKLV FRQFHSW SURJUHVVHG LQWR WKH UHODWLRQVKLS EHWZHHQ PDUH DQG IRDO ZLWK WKH IRDO SURWHFWHG XQGHU WKH PDUHɮV VKRXOGHU

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

7KH RULJLQDO VNHWFKHV IRU 0DGGRX[ :H\ $UDELDQ +RUVH )DUP VKRZ WKH SURFHVV IRU WKH ILQDO GHVLJQ 'HVLJQ 0DJJLH 0DFQDE 9LHZ ODUJH YHUVLRQ

7KH RULJLQDO VNHWFKHV IRU 0DGGRX[ :H\ $UDELDQ +RUVH )DUP VKRZ WKH SURFHVV IRU WKH ILQDO GHVLJQ 6\PEROLVP FRQGHQVHV DQG VLPSOLILHV D ORJRɮV FRPPXQLFDWLRQ DQG SURYLGHV XQLYHUVDO UHOHYDQFH 7KH YLVXDO VLPSOLFLW\ RI D V\PERO DOVR VXSSRUWV WKH IOH[LELOLW\ WKDW D ORJR QHHGV LQ RUGHU WR ZRUN LQ PXOWLSOH IXWXUH DSSOLFDWLRQV , VFUDSSHG P\ ILUVW DWWHPSW DV XQZRUNDEOH EXW KDG , QRW JRQH WKURXJK WKDW ILUVW VWHS , GRQɮW NQRZ WKDW , ZRXOG KDYH UHFRJQL]HG WKH RSSRUWXQLW\ WR URWDWH WKH GHVLJQ r LQ WKH VHFRQG VNHWFK )XWXUH RSSRUWXQLWLHV DUH DQ LPSRUWDQW UHDVRQ WR SUHVHUYH DQG UHIHU EDFN WR \RXU SURFHVV

%HFDXVH RI WKH $UDELDQɮ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

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

7KH $UDELDQ ORJR LQ WKH UHDO ZRUOG ,PDJH $GDP %HQQHWW

7KH $UDELDQ ORJR KDV EHHQ SULQWHG IRLO DQG EOLQG HPERVVHG XVHG DV MHZHOU\ GHVLJQ DSSOLHG WR VLJQDJH DQG PRVW UHFHQWO\ HQJUDYHG RQ D JUDQLWH PHPRULDO WR FRPPHPRUDWH WKH OLIH RI &ODLUH 'DYLV DQ HTXHVWULDQ WHHQ NLOOHG LQ D WUDJLF KLJK VFKRRO VKRRWLQJ LQ

8VLQJ 0HWDSKRUV ,Q /RJR 'HVLJQ 0HWDSKRULF ORJRV H[SDQG LQIRUPDWLRQ MXVW OLNH V\PEROLF RQHV GR EXW WKH\ JR RQH VWHS IXUWKHU E\ PDNLQJ FRQQHFWLRQV EHWZHHQ GLVWLQFW FRQFHSWV 7KLV KHOSV WR IXUWKHU GLVWLQJXLVK VSHFLILFV DERXW WKH FOLHQW DQG DGGV LQWHUHVW WR WKH GHVLJQ E\ FUHDWLQJ UHODWLRQVKLSV WKDW DUH XQH[SHFWHG RU XQXVXDO 7KH\ DUH PHPRUDEOH EHFDXVH WKH\ FRQWDLQ WKH DKD FRPSRQHQW

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

7KH (OHIRQW ORJR 'HVLJQ 0LNH (ULFNVRQ 9LHZ ODUJH YHUVLRQ

2QH H[DPSOH LV WKH (OHIRQW ORJR ZKHUH HYHU\ SRVVLEOH RSSRUWXQLW\ ZDV WDNHQ WR FUHDWH D VLPSOH EXW SRZHUIXO ORJR WKDW JUDEV \RXU DWWHQWLRQ RQ PXOWLSOH OHYHOV V\PEROLF PHWDSKRULF DQG VHPDQWLF 9DOOH (QFDQWDGR LV D IDUPLQJ DQG WUDGLWLRQDO FUDIW PDNLQJ SDUWQHUVKLS LQ WKH 6RXWK 9DOOH\ RI $OEXTXHUTXH 1HZ 0H[LFR 7KHUH ZHUH VHYHUDO RSSRUWXQLWLHV WR FUHDWH PHWDSKRULF OLQNV EHWZHHQ WKH FOLHQWɮV QDPH DQG SXUSRVH LQ WKHLU ORJR 7KH SULPDU\ RQH ZDV WR XVH WKH ɱ9ɲ OHWWHUIRUP DV D UHLQIRUFHPHQW RI WKH QDPH DQG WR UHIHUHQFH IDUPLQJ LQ WKH FKDUDFWHUɮV QHJDWLYH VSDFH $FWLYDWLQJ ERWK ILOOHG DQG HPSW\ VSDFH D SULQFLSOH RI WKH ɱFORVXUH JHVWDOWɲ PD[LPL]HV WKH ORJRɮV FRPPXQLFDWLRQ 7KH ɱ9ɲ DOVR UHSUHVHQWV WKH 5RPDQ QXPHUDO ILYH RQH RI WKRVH KDSS\ DFFLGHQWV \RX ZDQW WR ORRN IRU WR OHYHUDJH D ORJRɮV FRPPXQLFDWLRQ 7KLV KHOSV FRQQHFW WKH GHVLJQ WR WKH KDQGV RQ ZRUN RI IDUPLQJ DQG FRPPXQLW\ HQGHDYRUV ,Q EUDQGLQJ WKH RUJDQL]DWLRQ WKH ORJR ZDV IXUWKHU UHLQIRUFHG ZLWK WKH VORJDQ ɱ&XOWLYDWLQJ &RPPXQLW\ɲ WR WLH LW WRJHWKHU 7KH VSLUDO DQG KHOL[ DOVR SOD\HG DQ LPSRUWDQW UROH LQ WKLV ORJRɮV FRPPXQLFDWLRQ DQG D GLVFXVVLRQ RI KRZ WKH\ ZHUH XVHG LV FRPLQJ XS LQ ɱ(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUHɮV 3DWWHUQV ,Q /RJR 'HVLJQ ɲ

9DOOH (QFDQWDGR )DUPHUV ORJR ,PDJHV :LQDL 7HSVXWWLQXQ YLVXDOODQJXDJH FRP 'HVLJQ 0DJJLH 0DFQDE

9LHZ ODUJH YHUVLRQ

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

0HWDSKRULF ORJRV FDQ EH WULFN\ WR FUHDWH EXW LI \RX UHDOO\ GHOYH LQWR \RXU FOLHQWɮV SXUSRVH DQG QDPH DQG WKH SRWHQWLDO ZD\V LQ ZKLFK WKH\ FDQ EH YLVXDOO\ UHODWHG DQG H[SDQGHG XSRQ PXOWLSOH DVSHFWV FDQ EH UHVROYHG LQWR RQH FRKHUHQW WLJKWO\ SDFNHG FRQFHSW ,ɮYH XVHG WKLV PHWKRG WR FUHDWH GLVWLQFW DQG UHFRJQL]DEOH ORJRV IRU RYHU \HDUV EHFDXVH LW ZRUNV IRU P\ FOLHQWV DQG ZRUNV IRU PH /RJRV GHVLJQHG GHFDGHV DJR FRQWLQXH WR EULQJ QHZ FOLHQWV DQG PDQ\ KDYH EHHQ SODJLDUL]HG DQG VHWWOHG RXW RI FRXUW ɫ SURWHFWLQJ \RXU RULJLQDO ZRUN LV DOVR LPSRUWDQW /RJRV WKDW FRPPXQLFDWH VLPSO\ DQG GHHSO\ EHQHILW HYHU\RQH WKH FOLHQW WKH DXGLHQFH DQG WKH GHVLJQHU ZKR FUHDWHG WKHP

6RPH )LQDO 7KRXJKWV RQ &UHDWLQJ D *RRG /RJR 8VH V\PEROV DQG RU PHWDSKRUV DV WKH FRUH FRPPXQLFDWLRQ RI \RXU ORJR 6\PEROV DQG PHWDSKRUV KHOS HVWDEOLVK D UHODWLRQVKLS EHWZHHQ WKH FOLHQW DQG ORJR DQG ORJR DQG DXGLHQFH ,I \RX GHVLJQ D ZRUGPDUN DXJPHQW LWV FRPPXQLFDWLRQ ZLWK D UHOHYDQW YLVXDO FRPSRQHQW 6HFRQGDU\ GHVLJQ FRQVLGHUDWLRQV É« FRORU FRPELQDWLRQV VW\OLVWLF WH[WXUHV RU W\SRJUDSKLFDO DSSOLFDWLRQV É« PLJKW QHHG XSGDWLQJ RYHU WLPH EXW LI WKH ORJR LV V\PEROLF DW LWV HVVHQFH VHFRQGDU\ UHYLVLRQV FDQ EH PDGH WR WKH ORJR ZLWKRXW QHJDWLYHO\ DIIHFWLQJ WKH EUDQG 6\PEROV KHOS WKH EUDQG KROG XS DV VW\OHV DQG WUHQGV FKDQJH

$UFKLYH DQG UHIHU EDFN WR \RXU FRQFHSWXDO SURFHVV , KDYH RIWHQ UHIHUUHG EDFN WR VNHWFKHV ODWHU LQ WKH GHVLJQ SURFHVV DQG GLVFRYHUHG VRPHWKLQJ , KDGQɮW VHHQ SUHYLRXVO\ 6RPHWLPHV GLIIHUHQW WKRXJKW WUDFNV FDQ EH PHUJHG WR FUHDWH D PRUH VRSKLVWLFDWHG RU FRPSOHWH FRQFHSW &RQFHSWV \RX VFUDSSHG IRU RQH FOLHQW PLJKW ZRUN IRU D IXWXUH FOLHQW 5HVSHFW \RXU FUHDWLYH SURFHVV DQG VDYH LW IRU ODWHU UHYLHZ 7UDLQ \RXUVHOI WR EH D FRQGXLW EHWZHHQ WKH SDVW DQG IXWXUH WR PD[LPL]H \RXU FUHDWLYLW\

'HVLJQ LQ EODFN DQG ZKLWH 2Q WKH SUDFWLFDO VLGH LI \RXU ORJR ZRUNV LQ EODFN DQG ZKLWH LW ZLOO ZRUN LQ DQ\ IXWXUH PHGLXP RU DSSOLFDWLRQ É« IURP IXOO FRORU WR EOLQG HPERVV )URP D V\PEROLF SHUVSHFWLYH WKH PRUH VLPSO\ \RX GHILQH WKH PHDQLQJIXOQHVV RI \RXU ORJR EHWZHHQ WKH QHJDWLYH DQG SRVLWLYH VSDFH WKH PRUH GLVWLQFW DQG GHILQHG WKH V\PEROLVP RI \RXU FRQFHSW ZLOO WHQG WR EH :KHQHYHU SRVVLEOH RSWLPL]H WKH FRPPXQLFDWLRQ RI \RXU ORJR E\ XWLOL]LQJ WKH HPSW\ VSDFH DV ZHOO DV WKH ILOOHG WKH FORVXUH RU FRPSOHWLRQ JHVWDOW ZKLFK OHDGV WKH H\H ZLWKRXW FRPSOHWHG OLQHV RU IRUPV

0DNH VXUH WKH ORJR VFDOHV

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

&UHDWH \RXU ORJR DV D YHFWRU VR WKDW LW KDV WKH IOH[LELOLW\ WR VFDOH ZLWKRXW LVVXH %HFDXVH ORJRV DUH WKH FRUH FRPSRQHQW RI DQ LGHQWLW\ V\VWHP WKH\ KDYH WR EH UHDG\ IRU DQ\ H[WUHPH /RJRV QHHG WR VFDOH IURP PLQXVFXOH VL]HV RQ D ZHEVLWH DOO WKH ZD\ XS WR D JLJDQWLF ELOOERDUG DQG VWLOO UHWDLQ OHJLELOLW\ ,I LW GRHVQɮW KROG XS DW VPDOO VL]HV UHPRYH VXSHUIOXRXV LQIRUPDWLRQ ,I DQ\WKLQJ LV ORVW PDNH VXUH LW LVQɮW FULWLFDO WR WKH FRPPXQLFDWLRQ RI WKH GHVLJQ ,I LW ORRNV EXON\ RU DZNZDUG DW ODUJH VL]HV UHYLHZ KRZ \RX PLJKW DOWHU WKH GUDZLQJ RI WKH ORJR IRU EHWWHU IORZ DQG IRUP

%DODQFH WKH ORJR /RRN DW \RXU ORJR XSVLGH GRZQ UHIOHFWHG DQG URWDWHG 2SWLPDOO\ LW VKRXOG DSSHDU EDODQFHG LQ DQ\ FRQILJXUDWLRQ 7KLV SURFHVV UHYHDOV LPSHUIHFWLRQV WKDW DUHQɮW QRWLFHDEOH ZKHQ WKH ORJR LV ULJKW UHDGLQJ DQG LW PLJKW KHOS \RX GLVFRYHU ZD\V WR H[WHQG WKH ORJR LQWR EUDQGLQJ DSSOLFDWLRQV VXFK DV D UHSHDWLQJ EDFNJURXQG SDWWHUQ

'HWHFW VXEWOHW\ <RXU MRE DV D GHVLJQHU LV WR ILQG VROXWLRQV QR RQH HOVH FDQ 'HYHORS \RXU LQVWLQFWV IRU VXEWOH FRPPXQLFDWLRQ RQ DOO OHYHOV YLVXDO V\PEROLF PHWDSKRULF ZRUG SOD\ DQG LQWXLWLRQ 7KH IROORZLQJ H[HUFLVH ZLOO KHOS ZLWK WKDW

( ; ( 5 & , 6 ( , 1 7 8 , 7 , 2 1 $ 1 ' 6 < 1 & + 5 2 1 , 6 7 , & '( 6 , * 1 3UREOHPV DUHQɮW QHJDWLYH RFFXUUHQFHV 7KH\ɮUH RSSRUWXQLWLHV WR IOH[ \RXU FUHDWLYLW\ DQG SUREOHP VROYLQJ VNLOOV DQG WR FRQQHFW ZLWK WKH GHHSHVW SDUWV RI \RXUVHOI 7KLV H[HUFLVH ZLOO EULQJ PRUH DZDUHQHVV WR KRZ \RX VRXUFH LQIRUPDWLRQ WKURXJK DQG EH\RQG \RXUVHOI WR FRPH XS ZLWK D VROXWLRQ WKDW KDV WKH PRVW SRVVLELOLW\ 7KH PRVW LPSRUWDQW SDUW RI WKLV H[HUFLVH LV WR SD\ DWWHQWLRQ WR KRZ WKH LQVLGH UHODWHV WR WKH RXWVLGH

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

(YDOX] /XQDɮV TXDQGDU\ RI FRQQHFWLQJ KHDG ZLWK KHDUW LQ GHVLJQ ,OOXVWUDWLRQ (YDOX] /XQD 6DQWD )H 8QLYHUVLW\ RI $UW DQG 'HVLJQ

7KLV GUDZLQJ E\ VWXGHQW (YDOX] /XQD VKRZV KHU TXDQGDU\ RI FRQQHFWLQJ KHDG ZLWK KHDUW LQ GHVLJQ 7KH WRS RI WKH KHDG DQG ULEFDJH ZHUH FXW RXW E\ KDQG DQG WKH ULEERQ WKUHDGHG WKURXJK FUHDWLQJ D GLPHQVLRQDO ZRUN WKDW IXUWKHU HQKDQFHV KHU LQWHQWLRQ RI FRQQHFWLQJ WKH VXEFRQVFLRXV DVSHFW RI FUHDWLYLW\ WR UHDO ZRUOG GHVLJQ SUDFWLFH

7KLQN RI D GHVLJQ SUREOHP \RXɮUH ZRUNLQJ RQ RU D SHUVRQDO LVVXH 6NHWFK DQ LPDJH WKDW KHOSV WR UHSUHVHQW WKH SUREOHP IRU \RX 7KLV LV QRW DERXW GUDZLQJ VNLOO

:KHWKHU \RXU VNHWFK LV DEVWUDFW RU UHDOLVWLF LW VKRXOG KDYH D UHODWLRQVKLS ZLWK WKH SUREOHP WKDW LV PHDQLQJIXO WR \RX 7HOO \RXUVHOI WKDW \RX ZDQW KHOS LQ ILQGLQJ D UHVROXWLRQ RU UHODWLRQVKLS ZLWK WKLV LVVXH RU SURMHFW DQG WKDW \RX DUH RSHQ WR DQ\ LGHDV WKDW PLJKW OHDG WR D YLDEOH VROXWLRQ 2YHU WKH QH[W IHZ GD\V EH FRQVFLRXV RI ZKDW LV DURXQG \RX ZKDW FRPHV XS LQ GUHDPV RU ZKDW KDSSHQV LQ RWKHU VLWXDWLRQV ZKHQ \RX DUH QRW DFWLYHO\ WKLQNLQJ DERXW WKH LVVXH LQ WKH VKRZHU IRU H[DPSOH ([WHUQDO PDQLIHVWDWLRQV ZLOO DULVH VSRQWDQHRXVO\ LI \RX WDNH FDUH WR KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

QRWLFH WKHP ,Q SDUWLFXODU SD\ DWWHQWLRQ WR DQ\WKLQJ WKDW FRPHV XS PRUH WKDQ RQFH HYHQ LI LW GRHVQɮW VHHP WR EH UHODWHG WR WKH SUREOHP DW KDQG ,I D FRPPRQ LPDJH QXPEHU RU RWKHU LQVWDQFH RI D WDQJLEOH ɱWKLQJɲ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

&RQFOXVLRQ /RJR GHVLJQ LV D FKDOOHQJLQJ \HW VDWLVI\LQJ EDODQFLQJ DFW *RRG ORJRV DUH VPDUW EXW QRW FRQGHVFHQGLQJ 7KH\ɮUH DFFHVVLEOH DQG VLPSOH EXW KDYH HQRXJK GHSWK WR EH LQWHUHVWLQJ 7KH\ɮUH LPPHGLDWH DQG LQWXLWLYH EXW PHPRUDEOH ZKHQ RXW RI VLJKW $QG WKH\ɮUH ERWK WLPHO\ DQG WLPHOHVV 'HVLJQLQJ D JRRG ORJR LV WKH XWPRVW LQ FUHDWLYH SUREOHP VROYLQJ 7KH SURFHVV PDNHV \RX UHDOO\ WKLQN VXFFLQFWO\ DERXW KRZ UHODWLRQVKLSV ZRUN 7KH SUDFWLFH RI ORJR GHVLJQ GHYHORSV \RXU VNLOOV RI LQWXLWLRQ WR UHFRJQL]H REVFXUH EXW HIIHFWLYH VROXWLRQV DQG WHDFKHV \RX WR GLVFRYHU FRQQHFWLRQV WKDW DUHQɮW DSSDUHQW RQ WKH VXUIDFH 7KHVH DUH EDVLF WHQHWV IRU DQ\ SUREOHP VROYLQJ HQGHDYRU ɫ QRW MXVW ORJR GHVLJQ ɫ DQG WKHVH PHWKRGV FDQ EH H[WHQGHG LQWR SHUVRQDO LVVXHV DV ZHOO $V QDWXUH DUWLVW $QG\ *ROGVZRUWK\ VD\V ɱ(YHU\WKLQJ KDV WKH HQHUJ\ RI LWV PDNLQJ LQVLGH LW ɲ $V , WHOO P\ VWXGHQWV OHDUQ WR GHVLJQ D JRRG ORJR DQG \RXɮOO OHDUQ WR GHVLJQ D JRRG OLIH &RPLQJ XS QH[W ɱ(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUHɮV 3DWWHUQV ,Q /RJR 'HVLJQ ɲ 2XU OLIH H[SHULHQFH LV IXQGDPHQWDOO\ EDVHG LQ QDWXUH :H RIWHQ IRUJHW WKLV DV ZH GHYHORS DQG JURZ WKURXJK RXU SHUYDVLYH KXPDQ PDGH V\VWHPV EXW QDWXUH LV WKH XELTXLWRXV H[SHULHQFH RI XV DOO %HFDXVH KXPDQ EHLQJV DUH QDWXUDO OLIH IRUPV DW RXU HVVHQFH ɫ QRW PDFKLQHV DQG QRW WHFKQRORJ\ ɫ QDWXUH LV DQ LQKHUHQW SDUW RI RXU FUHDWLYH SURFHVV %\ OHYHUDJLQJ WKH IRUPV DQG SURFHVVHV RI QDWXUDO SDWWHUQV LQ ORJR GHVLJQ \RX HQKDQFH WKH FRPPXQLFDWLRQ RI \RXU ORJR E\ HQKDQFLQJ LWV FRQQHFWLRQ WR RXU LQKHUHQW VRXUFH LO PO DO

)2271 27(6 KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S PDFQDE ORJRV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S PDFQDE ORJRV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S V\PEROV YDULRXV RSW MSJ KWWS ZZZ VKXWWHUVWRFN FRP J UHIOHFWLYH KWWS ZZZ VKXWWHUVWRFN FRP J FROYLO KWWS ZZZ VKXWWHUVWRFN FRP J [DYLHU KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S V\PEROV YDULRXV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S DUDELDQ SURFHVV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S DUDELDQ SURFHVV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S HOHIRQW RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S HOHIRQW RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S PHWDSKRU RSW MSJ KWWS ZZZ VKXWWHUVWRFN FRP J ZLQDLWHS KWWS ZZZ YLVXDOODQJXDJH FRP KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S PHWDSKRU RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ

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

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


(IIHFWLYH /RJR 'HVLJQ 3DUW 6\PEROV 0HWDSKRUV ,QWXLWLRQ

:LWK D FRPPLWPHQW WR TXDOLW\ FRQWHQW IRU WKH GHVLJQ FRPPXQLW\ )RXQGHG E\ 9LWDO\ )ULHGPDQ DQG 6YHQ /HQQDUW] 0DGH LQ *HUPDQ\ KWWS ZZZ VPDVKLQJPDJD]LQH FRP

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.