Effective Logo Design: Part 2, Using Nature’s Patterns in Logo Design

Page 1

(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUHŸV 3DWWHUQV ,Q /RJR 'HVLJQ %\ 0DJJLH 0DFQDE 3XEOLVKHG RQ -XQH WK LQ /RJR 'HVLJQ

9LVXDO 'HVLJQ

&RPPHQWV

ZLWK

7KHUH DUH RQO\ D KDQGIXO RI IXQGDPHQWDO SDWWHUQV WKDW FUHDWH DOO RI WKH QDWXUDO GLYHUVLW\ DURXQG XV 1DWXUHŸ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ɮV WDNH D FORVHU ORRN LQWR QDWXUHɮV SDWWHUQV

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

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

+DQGSULQWV ,PDJH FUHGLW HOQDYHJDQWH 9LHZ ODUJH YHUVLRQ

7KLV WKUHH SDUW VHULHV H[SORUHV IXQGDPHQWDO FUHDWLYH VWUDWHJLHV IRU GHVLJQLQJ HIIHFWLYH ORJRV 7KH ILUVW SDUW VKRZHG KRZ WR XVH V\PEROV PHWDSKRUV DQG WKH SRZHU RI LQWXLWLRQ 7KH VHFRQG SDUW VKRZV KRZ WR XVH QDWXUHɮV SDWWHUQV LQ ORJR GHVLJQ

7KH 5HODWLRQVKLS %HWZHHQ 1DWXUDO 3DWWHUQV $QG 'HVLJQ 1DWXUDO SDWWHUQV HVWDEOLVK UHODWLRQVKLSV EHWZHHQ G\QDPLFDOO\ RSSRVHG VHHPLQJO\ XQUHODWHG RU LQYLVLEOH IRUFHV ɫ HYHU\WKLQJ WKDW FRPSHOV JRRG FRPPXQLFDWLRQ $ GHVLJQHUɮV XQGHUVWDQGLQJ RI WKLV FDQ EH FDUULHG LQWR WKH SODQQLQJ RI D ORJRɮV ɱJHQHWLF PDWHULDOɲ WR LQWHJUDWH XQLYHUVDO UHODWLRQVKLSV JLYLQJ WKH ORJR D ZLGHU UHDFK ,QWXLWLYH VHQVLQJ LV IUHH RI FXOWXUDO DVVRFLDWLRQV DQG WKH HQFXPEUDQFHV RI ODQJXDJH EHFDXVH LW XVHV LPSULQWV IDU ROGHU WKDQ FLYLOL]DWLRQ ,W LV D GLUHFW URXWH WR HVWDEOLVKLQJ D FRQQHFWLRQ ZLWK \RXU DXGLHQFH $ZDUHQHVV RI KRZ SDWWHUQV ZRUN LQ QDWXUH KHOSV D GHVLJQHU FKRRVH WKH PRVW DSSURSULDWH YLVXDO HOHPHQWV WR GHVFULEH D FOLHQWɮV XQLTXH TXDOLWLHV ZKLOH VLPXOWDQHRXVO\ XVLQJ HDVLO\ XQGHUVWRRG XQLYHUVDO FRQFHSWV :KHQ WKH DXGLHQFHɮV LQLWLDO JODQFH LV EULGJHG ZLWK UHOHYDQW YLVXDO LQIRUPDWLRQ D SURIRXQG RSSRUWXQLW\ WR JHW LQWR WKH GHWDLOV RI WKH FRPPXQLFDWLRQ LV HVWDEOLVKHG (VVHQWLDO QDWXUDO SDWWHUQV FRPELQH LQ ZD\V WKDW DUH VWDEOH DQG HIILFLHQW HQRXJK WR EH SUDFWLFDO ZLWKLQ WKH OLPLWV RI WKUHH GLPHQVLRQDO VSDFH 7KHVH EDVLF SDWWHUQV XQGHUOLH SURFHVVHV WKDW DUH SHUYDVLYH IURP PLFUR WR PDFUR VFDOHV WKURXJKRXW WKH XQLYHUVH $V PRYHPHQW LV WKH IXQGDPHQWDO SULQFLSOH RI OLIH ZHɮOO EHJLQ WKHUH

3DWWHUQV 2I 0RYHPHQW %UDQFKLQJ $QG 0HDQGHUV KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

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

%UDQFKLQJ SDWWHUQ WKH QHUYRXV V\VWHP DQG WKH ODFNDGDLVLFDO PHDQGHU ,PDJH FUHGLW $OWHU<RXU5HDOLW\ ZZZ YLVXDOODQJXDJH FRP ;DYLHU 0DUFKDQW 9LHZ ODUJH YHUVLRQ

7KH SXUSRVH RI WKH EUDQFKLQJ DQG PHDQGHULQJ SDWWHUQV DUH LPSOLHG E\ WKHLU IRUPV $ SRLQW RI RULJLQ LV FRQQHFWHG WR LWV GHVWLQDWLRQ SRLQW LQ D OLQH 2XU ERGLO\ IOXLGV FDUU\ DLU ZDWHU DQG QXWULHQWV WKURXJK DQ LQWULFDWH V\VWHP RI WXEHV IURP WKH RXWVLGH LQ DQG WKH LQVLGH RXW VXQOLJKW LV FRQYHUWHG LQWR HQHUJ\ LQ D SODQWɮ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ɮV D UHDVRQ IRU WKDW ɫ QDWXUH DOZD\V KDV D JRRG UHDVRQ ɫ EUDQFKLQJ LV FRQFHUQHG ZLWK WKH WDVN RI JHWWLQJ HQHUJ\ XUJHQWO\ IURP RQH SODFH WR DQRWKHU ZKLOH PHDQGHUV GLVWULEXWH HQHUJ\ LQ FXUYHV WKDW VORZO\ DQG HYHQO\ ZLQG WKHLU ZD\ WR DQ HYHQWXDO GHVWLQDWLRQ ZLWK JUHDWHU FRYHUDJH D FOXH DV WR ZKHQ WR XVH DQJOHV DQG ZKHQ WR XVH FXUYHV DV GRPLQDQW VKDSHV IRU GLIIHUHQW FOLHQWV

7+ ( % 5$1 &+ ,1 * 3$77(51 ,1 $ /2* 2 7KH ORJR IRU ,67(& ,EHUR $PHULFDQ 6FLHQFH DQG 7HFKQRORJ\ (GXFDWLRQ &RQVRUWLXPÉ·VRPHWLPHV DFURQ\PV DUH HVVHQWLDO IRU FHUWDLQ FOLHQWV KDV PXOWLSOH FXOWXUDO DQG WHFKQRORJLFDO UHIHUHQFHV WKDW SURYLGH LQIRUPDWLRQ LQVWDQWO\ DERXW WKH RUJDQL]DWLRQ ,67(& LV D QRQ SURILW WKDW SURFXUHV WHFKQRORJ\ VRIWZDUH KDUGZDUH DQG WUDLQLQJ IURP

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

ODUJH WHFK FRPSDQLHV LQ WKH 8QLWHG 6WDWHV DQG GHOLYHUV WKHP WR XQLYHUVLWLHV LQ &HQWUDO DQG 6RXWK $PHULFD DV ZHOO DV 6SDLQ DQG 3RUWXJDO 7KH FRUSRUDWLRQV WKDW SURYLGH WKH WHFK VHUYLFHV KDYH DFFHVV WR WKH EHVW VWXGHQWV JUDGXDWLQJ IURP WKHVH SURJUDPV SURYLGLQJ D EDFN DQG IRUWK H[FKDQJH 7KH XQGHUO\LQJ WHPSODWH RI WKH EUDQFKLQJ SDWWHUQ LQWXLWLYHO\ VXJJHVWV PRYHPHQW WR GHVFULEH WKH SURFHVV RI H[FKDQJH DQ DSSURSULDWH PHWDSKRU IRU D WHFK WUDQVIHU EXVLQHVV WKDW PRYHV WKH HQHUJ\ RI FXUUHQW RU XUJHQW

WHFKQRORJ\ IURP RQH SODFH WR DQRWKHU 7KH RYHUDOO VTXDUH VKDSH RI WKH ORJR IXUWKHU VXEVWDQWLDWHV WKH FOLHQW DV VWDEOH DQG UHOLDEOH DQ LPSRUWDQW FRQVLGHUDWLRQ ZKHQ UHSUHVHQWLQJ QHZ WHFKQRORJLHV DQG HVWDEOLVKLQJ FURVV FXOWXUDO UHODWLRQVKLSV 0RUH RQ VKDSHV LQ ɱ(IIHFWLYH /RJR 'HVLJQ 3DUW +RZ *HRPHWU\ ,QIOXHQFHV /RJR 'HVLJQ ɲ

7KH SURFHVV RI WKH ,67(& ORJR 'HVLJQ 0DJJLH 0DFQDE 9LHZ ODUJH YHUVLRQ

7KH FRQFHSWXDO SURFHVV IRU WKLV ORJR VKRZV VSHFLILF UHIHUHQFHV WR WKH FOLHQW LQ ERWK FXOWXUDO DQG WHFKQRORJLFDO WHUPV DQG WKH GHVLJQ LV IXUWKHU VXSSRUWHG E\ LQWHJUDWLQJ WKH EUDQFKLQJ SDWWHUQ WR DGGUHVV LWV SXUSRVH RI WHFK WUDQVIHU

7 + ( 0 ( $ 1 '( 5 3 $ 7 7 ( 5 1 , 1 $ / 2 * 2 7KH PHDQGHU WUDQVIHUV HQHUJ\ MXVW DV D EUDQFKLQJ SDWWHUQ GRHV EXW ZLWK D VLJQLILFDQW GLIIHUHQFH LW GLVSOD\V QR UHDO XUJHQF\ DQG KDV D FHUWDLQ DPRXQW RI IOXLGLW\ DQG IUHHGRP 'XII\ 3DUWQHUV FUHDWHG DQ LGHQWLW\ WR EUDQG WKH ,VODQGV RI WKH %DKDPDV ZLWK GLVWLQFWO\ DW\SLFDO DQG YLEUDQW FKDUDFWHULVWLFV RI IRUP DQG FRORU $ PHDQGHU LVQɮW D W\SLFDO SDWWHUQ WR XVH LQ ORJR GHVLJQ EHFDXVH LW LV VR ORRVHO\ RUJDQL]HG EXW LQ WKLV FDVH ɫ DV D GHVFULSWRU RI WUDYHO IXQ DQG VSRQWDQHRXV LVODQG KRSSLQJ ɫ LW ZRUNV SHUIHFWO\

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

7KH %DKDPDVɮ LGHQWLW\ GHVLJQ E\ 'XII\ 3DUWQHUV 7KH GHVLJQHUɮV SURFHVV VKRZV WKH FRQFHSWXDO GHYHORSPHQW RI EOHQGLQJ WKH LVODQG FKDLQ ZLWK WKH EULJKW IORUD W\SLFDO RI D &DULEEHDQ GHVWLQDWLRQ DV DSSURSULDWH YLVXDO FXHV IRU WKLV ORJR

3URFHVV RI WKH 7KH %DKDPDVÉ® LGHQWLW\ GHVLJQ ,PDJH FUHGLW 'XII\ 3DUWQHUV 9LHZ ODUJH YHUVLRQ

$W ILUVW JODQFH WKH ORJR GRHVQɮW ORRN OLNH D PHDQGHU EXW WKLQN D OLWWOH GHHSHU DV LQ EHORZ WKH VXUIDFH ,VODQG FKDLQV DUH FRQQHFWHG EHORZ WKH RFHDQɮV VXUIDFH PDSV ZHUH DOVR UHIHUHQFHG E\ WKH GHVLJQHU LQ WKH FRQFHSWXDO URXJKV 7KH EULJKW FRORUV UDQGRP VKDSHV DQG XQGHUO\LQJ PHDQGHU SDWWHUQ DOO ILW DQG VXSSRUW WKH LGHD RI D UHOD[LQJ IXQ ILOOHG WURSLFDO YDFDWLRQ KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

6WDFNLQJ $QG 3DFNLQJ 3DWWHUQV 7KH +H[DJRQ $QG 2WKHU 7HVVHOODWLQJ 6KDSHV 7KH VWDFNLQJ DQG SDFNLQJ SDWWHUQ DFFRPSOLVKHV WZR SULPDU\ REMHFWLYHV LQ QDWXUH LW VWRUHV DQG VWDELOL]HV HQHUJ\ IRU ODWHU XVH 'U\LQJ PXG EXEEOHV DQG FUDFNLQJ FHPHQW DOO WHQG WR EUHDN DW DSSUR[LPDWHO\ r DQJOHV 7KHUHɮV D UHDVRQ IRU WKDW 1DWXUH LV SULPDULO\ FRPSRVHG RI VSKHULFDO DWRPV PROHFXOHV JHUPV YLUXVHV DQG FHOOV ZKLFK DFKLHYH WKH WLJKWHVW ILW ZKHQ SDFNHG ZLWK WKHLU RZQ NLQG ɫ D KH[DJRQ PDGH XS RI DSSUR[LPDWH r DQJOHV

6SKHULFDO REMHFWV PDNH XS WKH EXON RI SK\VLFDO VSDFH DQG KDYH WKH WLJKWHVW ILW LQ D VL[ DURXQG RQH FRQILJXUDWLRQ 6SKHULFDO REMHFWV PDNH XS WKH EXON RI SK\VLFDO VSDFH DQG KDYH WKH WLJKWHVW ILW LQ D VL[ DURXQG RQH FRQILJXUDWLRQ 7KH KH[DJRQDO SDWWHUQ UHVXOWV ZKHQ WKH REMHFWV DUH FRPSUHVVHG E\ KHDW JUDYLW\ DQG SUHVVXUH LQ SK\VLFDO VSDFH 7KLV SHUIHFW ILW SDWWHUQ FDOOHG D WHVVHOODWLRQ KDV QHLWKHU HPSW\ VSDFH QRU UHGXQGDQW RYHUODSV MXVW OLNH SLHFHV RI D SX]]OH %HFDXVH RI LWV SHUIHFW ILW LW LV WKH PRVW HIILFLHQW DQG VWDEOH PRGH RI HQHUJ\ VWRUDJH 2QO\ WZR RWKHU VKDSHV FDQ DFKLHYH D SHULRGLF RU UHJXODU WHVVHOODWLRQ IRXU VLGHG DQG WULDQJXODU ILJXUHV

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

&ODVVLF H[DPSOHV RI WKH VWDFNLQJ DQG SDFNLQJ SDWWHUQ %UHDNV LQ D FHPHQW VLGHZDON DQG WKH EHHKLYH ,PDJH FUHGLW $P\ :DOWHUV 'DLQLV 'HULFV 9LHZ ODUJH YHUVLRQ

&ODVVLF H[DPSOHV RI WKH VWDFNLQJ DQG SDFNLQJ SDWWHUQ %UHDNV LQ D FHPHQW VLGHZDON DW DSSUR[LPDWHO\ r DQJOHV IURP WKH PROHFXODU VFDOH XS GLVSOD\ D VHOI VLPLODU SDWWHUQ 7KH EHHKLYH LV SHUIHFWO\ IRUPHG IRU H[WUDRUGLQDU\ VWUHQJWK DQG HFRQRP\ RI VSDFH É« D VKDSH DOVR DGRSWHG E\ DUFKLWHFW %XFNPLQVWHU )XOOHU IRU WKH XOWUD HQHUJ\ HIILFLHQW JHRGHVLF GRPH

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ɱWUXHɲ RU ɱWUXHG XS ɲ $QJOHG VKDSHV DUH IDYRUHG E\ EDQNV DQG RWKHU RUJDQL]DWLRQV LQ WKH ILQDQFLDO LQGXVWU\ IRU WKLV UHDVRQ DV ZHOO DV FRQWUDFWRUV DQG RWKHUV ZKR ZDQW WR LPSO\ WKRVH TXDOLWLHV LQ SK\VLFDO VSDFH .HHS LQ PLQG WKDW WRGD\ɮV WHFKQRORJ\ DOORZV GHFLPDO SRLQWV WR EH PDQLSXODWHG DW ZLOO 5HLQIRUFLQJ WKH LGHD RI VHFXULW\ LV YHU\ LPSRUWDQW ɫ PRVW SDUWLFXODUO\ ZLWK GLJLWDO FXUUHQF\

7KH ORJRV RI +6%& DQG WKH 1<6( 9LHZ ODUJH YHUVLRQ

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

7KH ORJRV RI +6%& &KDVH 0DQKDWWDQ WKH 1<6( DQG PDQ\ RWKHU ILQDQFLDO SOD\HUV XVH DQJXODU WHPSODWHV LQ WKHLU GHVLJQ WR UHLQIRUFH WKHLU PHVVDJH RI VHFXULW\ DQG VWDELOLW\

&RQQHFWLRQ $QG 5HJHQHUDWLRQ 3DWWHUQV 7KH +HOL[ $QG 6SLUDO 7KH KHOL[ DQG VSLUDO KDYH VLPLODU VKDSHV EXW GLIIHUHQW SXUSRVHV PXFK OLNH WKH PHDQGHU DQG EUDQFKLQJ SDWWHUQV $ KHOL[ɮV GLDPHWHU QHYHU H[SDQGV RU FRQWUDFWV EXW UHPDLQV D FRQVWDQW GLVWDQFH IURP LWV FHQWHU HQDEOLQJ LW WR SHQHWUDWH VXEVWDQWLDO VWUXFWXUHV RU VWDQG XS WR IRUPLGDEOH IRUFHV 7KH VSLUDO RQ WKH RWKHU KDQG IROORZV DQ HYHU H[SDQGLQJ SDWK LQ D JHRPHWULF SURJUHVVLRQ RI VHOI VLPLODU FXUYHV $V \RX PD\ KDYH JXHVVHG HDFK KDV VSHFLILF ɫ EXW UHODWHG ɫ SXUSRVHV

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

1DWXUDO KHOLFHV RI WKH ZDWHUVSRXW DQ H[DPSOH RI KXPDQ GHVLJQ PLPLFNLQJ QDWXUHɮV SDWWHUQ DQG DQ DUWLVWɮV LQWHUSUHWDWLRQ RI '1$ɮV GRXEOH KHOL[ ,PDJH FUHGLW 12$$ 0DWWKHZ *RXJK 6HEDVWLDQ .DXOLW]NL

7+ ( + (/,; ,1 $ /2* 2 KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

7KH KHOL[ FRPPXQLFDWHV LQIRUPDWLRQ DERXW FRRSHUDWLRQ EHWZHHQ RSSRVLWHV LQWHQVH VWUHQJWK DW PLQXWH VL]HV DQG ORQJHYLW\ WKDW VSDQV JHQHUDWLRQV ,W ZDV WKH WHPSODWH SDWWHUQ , FKRVH WR GHVFULEH DQ DFXSXQFWXUH FOLQLF :KHQ \RX XQGHUVWDQG KRZ SDWWHUQV ZRUN \RX FDQ YDOLGDWH \RXU LQLWLDO LQWXLWLYH FKRLFH DV WKH ULJKW RQH ,QWXLWLRQ LV WKH JHQLXV RI RXU VHQVHV DQG KHOSV XV WR PDNH FKRLFHV WKDW DUH LQKHUHQWO\ FRUUHFW 6HH WKH ILUVW SDUW RI WKLV VHULHV ɱ6\PEROV 0HWDSKRUV DQG WKH 3RZHU RI ,QWXLWLRQ ɲ 8QGHUVWDQGLQJ WKLV LQIRUPDWLRQ DOVR KHOSV VHOO \RXU LGHD WR WKH FOLHQW EHFDXVH WKH ORJR KDV EHHQ ɱWUXHG XSɲ WR WKH VWRU\ LW QHHGV WR WHOO ɫ DQG LWɮV HDV\ WR H[SODLQ

7KH 2ULHQWDO 0HGLFLQH &OLQLF ORJR ZDV DOPRVW IXOO\ IRUPHG XSRQ FRQFHSWLRQ 'HVLJQ 0DJJLH 0DFQDE

6HYHUDO \HDUV DJR , FUHDWHG WKLV ORJR IRU DQ DOWHUQDWLYH KHDOWKFDUH FOLQLF ZLWK D FRQFHQWUDWLRQ LQ &KLQHVH PHGLFLQH 7KH IRXQGHUV ZHUH DOUHDG\ WUDGLWLRQDO :HVWHUQ PHGLFLQH FDUHJLYHUV DQG H[SDQGHG WKHLU VHUYLFHV DV OLFHQVHG DFXSXQFWXULVWV , XVHG D FDGXFHXV WR LQFRUSRUDWH ERWK WUDGLWLRQDO :HVWHUQ PHGLFLQH DQG WKH ɱTLɲ FKL ɫ RU WKH EDODQFLQJ RI HQHUJ\ LQ (DVWHUQ PHGLFLQH 7KLV ZDV RQH RI WKRVH ORJRV WKDW GLGQɮW QHHG D ORW RI FRQFHSWXDO WKRXJKW 7KH VROXWLRQ SUHVHQWHG LWVHOI LQ P\ ILUVW VNHWFK D UHPLQGHU WR FROODERUDWH ZLWK \RXU LQWXLWLRQ WR JHW ɱLQVLGHɲ DFFHVV WR ZRUNDEOH LGHDV 7KH K\EULG FDGXFHXV FKL ORJR DGGUHVVHV WKH WZR KHDOWKFDUH PRGDOLWLHV DQG WKH XQGHUO\LQJ SDWWHUQ RI WKH KHOL[ DOOXGHV WR WKH OLWHUDOO\ SHQHWUDWLQJ QDWXUH RI DFXSXQFWXUH WR DFKLHYH HIIHFWLYH UHVXOWV E\ VWLPXODWLQJ WKH HQHUJHWLF PHULGLDQV RI WKH ERG\

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

$ SKL VSLUDO $QLPDWLRQ $OGR 9LGULR

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

7KH SURJUHVVLQJ VSLUDO LV D SDWWHUQ RI JURZWK LQ QDWXUH DQG LW LV WKH RQO\ SDWWHUQ WKDW LV DOVR D VKDSH VHH PRUH DERXW WKH VSLUDO LQ ɱ(IIHFWLYH /RJR 'HVLJQ 3DUW +RZ *HRPHWU\ ,QIOXHQFHV /RJR 'HVLJQɲ 7KLV SDWWHUQ H[SUHVVHV QHZ OLIH DV LW XQIXUOV LQWR WKH ZRUOG ,W LV FRPPRQ LQ GHYHORSLQJ HPEU\RV DQG VSURXWLQJ VHHGV

)URP XQIXUOLQJ IHUQV WR D PRXVH HPEU\R OLIH GLVSOD\V LWV SURFHVV RI EHFRPLQJ LQ WKH VSLUDO RI FUHDWLYH UHJHQHUDWLRQ ,PDJH FUHGLW $ONDO\QH 6HWK 5XIILQV

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ɱ6\PEROV 0HWDSKRUV DQG WKH 3RZHU RI ,QWXLWLRQ ɲ IRU PRUH DERXW WKHP

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

9DOOH (QFDQWDGR ORJR 'HVLJQ 0DJJLH 0DFQDE

([HUFLVHV 3$77(51 6 (; (5&,6 ( : $/. 7+ ( 1 $78 5( 7$/. *HW \RXU VNHWFKERRN DQG SHQFLOV DQG JR RQ D ZDON

)RFXV RQO\ RQ QDWXUDO IRUPV QRW EXLOGLQJV VLGHZDONV RU DQ\WKLQJ HOVH PDQPDGH

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

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

$UWLVW DQG 'HVLJQ E\ 1DWXUH VWXGHQW 5REHUW %DUEHUHQD ZLWK RQH RI KLV SDWWHUQ VNHWFKHV DW &DVD GH ORV 7UHV 0XQGRV *UDQDGD 1LFDUDJXD ,PDJH $OHMDQGUR 9DVTXH]

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

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

'HVLJQ E\ 1DWXUH SDWWHUQ H[HUFLVH 6DQWD )H 8QLYHUVLW\ RI $UW DQG 'HVLJQ 6WXGHQW -LPHQD 9DOGH] 9LHZ ODUJH YHUVLRQ

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

6W\OL]H WKH IRUP )URP WKH SUHYLRXV SDUWV RI WKH H[HUFLVHV LGHQWLI\ WKH GRPLQDQW SDWWHUQ \RX DUH ZRUNLQJ ZLWK KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

DQG VW\OL]H LW DV EODFN DQG ZKLWH YHFWRU LOOXVWUDWLRQ FUHDWHG LQ ,OOXVWUDWRU DV D UHSHDWLQJ IRUP

([DPSOH RI D VLPSOLILHG DQG VW\OL]HG QDWXUDO SDWWHUQ FUHDWHG LQ ,OOXVWUDWRU ,PDJH FUHGLW -X5LWW 9LHZ ODUJH YHUVLRQ

&RQFOXVLRQ 7KH SURFHVV RI GLVWLOOLQJ JHQHUDO LQIRUPDWLRQ LQWR VSHFLILF FRPPXQLFDWLRQ SURYLGHV YDOXH IRU \RXU DXGLHQFH :KHQ \RX GHYHORS \RXU DZDUHQHVV RI WKH XQLYHUVDO PHDQLQJV RI WKH EDVLF SDWWHUQV RI QDWXUH \RX FDQ HIIHFWLYHO\ LQWHJUDWH WKHP DV VLPSOH VWUDWHJLHV IRU JRRG ORJR GHVLJQ ,QWHJUDWLQJ SDWWHUQV DSSURSULDWHO\ UHLQIRUFHV WKH PHVVDJH DW HYHU\ OHYHO ɫ EHJLQQLQJ ZLWK WKH ILUVW JODQFH ZKLFK TXHXHV WKH DXGLHQFHɮV LQWXLWLRQ DQG LQWHUHVW &RPELQHG ZLWK HIIHFWLYH V\PEROLVP DQG PHWDSKRUV SDWWHUQ WHPSODWHV EULQJ PRUH FRPPXQLFDWLYH GHSWK WR \RXU ORJR $QRWKHU VRXQG GHVLJQ VWUDWHJ\ LV WKH XVH RI EDVLF JHRPHWULF FRQILJXUDWLRQV LQ ORJR GHVLJQ FRPLQJ XS QH[W LQ ɱ(IIHFWLYH /RJR 'HVLJQ 3DUW +RZ *HRPHWU\ ,QIOXHQFHV /RJR 'HVLJQ ɲ &RPLQJ XS QH[W ɱ(IIHFWLYH /RJR 'HVLJQ 3DUW +RZ *HRPHWU\ ,QIOXHQFHV /RJR 'HVLJQ ɲ *DOLOHR NQHZ LW (YHU\ DQFLHQW FXOWXUH WKDW OHIW WUDFHV RI NQRZOHGJH LQ WKHLU DUW NQHZ LW %DVLF VKDSHV FRPSRVH WKH IXQGDPHQWDO JHRPHWU\ RI WKH XQLYHUVH :H FDQ WDNH FUHGLW IRU D ORW RI WKLQJV EXW KXPDQ EHLQJV GLG QRW LQYHQW JHRPHWULF VKDSHV :H GLVFRYHUHG WKHP WKURXJK WKH REVHUYDWLRQ RI QDWXUH LO PO DO

)2271 27(6 KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S KDQGSULQWV RSW MSJ KWWS ZZZ VKXWWHUVWRFN FRP J SKF KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S KDQGSULQWV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ V\PEROV PHWDSKRUV LQWXLWLRQ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S EUDQFKLQJ PHDQGHU RSW MSJ KWWSV VHFXUH LVWRFNSKRWR FRP SURILOH DOWHU\RXUUHDOLW\ KWWS ZZZ YLVXDOODQJXDJH FRP KWWS ZZZ VKXWWHUVWRFN FRP J [DYLHU KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S EUDQFKLQJ PHDQGHU RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S LVWHF SURFHVV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S LVWHF SURFHVV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S %DKDPDV SURFHVV RSW MSJ KWWS GXII\ FRP KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S %DKDPDV SURFHVV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S VLGHZDON EHHKLYH RSW MSJ KWWS ZZZ VKXWWHUVWRFN FRP J SL[HOEUDW KWWS ZZZ VKXWWHUVWRFN FRP J GUHHI KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S VLGHZDON EHHKLYH RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S KVEF Q\VH ORJRV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S KVEF Q\VH ORJRV RSW MSJ KWWS ZZZ VPDVKLQJPDJD]LQH FRP ZS FRQWHQW XSORDGV S KHOL[ RSW MSJ KWWS ZZZ QRDD JRY KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

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

:LWK D FRPPLWPHQW WR TXDOLW\ FRQWHQW IRU WKH GHVLJQ FRPPXQLW\ )RXQGHG E\ 9LWDO\ )ULHGPDQ DQG 6YHQ /HQQDUW] 0DGH LQ *HUPDQ\ KWWS ZZZ VPDVKLQJPDJD]LQH FRP

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


(IIHFWLYH /RJR 'HVLJQ 3DUW 8VLQJ 1DWXUH·V 3DWWHUQV

KWWS ZZZ VPDVKLQJPDJD]LQH FRP HIIHFWLYH ORJR GHVLJQ QDWXUH SDWWHUQ FRPPHQWV


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.