PT Magazine December 2013 by PT Live

£3

DECEMBER 2013

PTM “MAN UP” COMPETITION

Win!A LUXURY HOLIDAY TO SENEGAL WITH THE FITNESS TRAVEL COMPANY WORTH OVER £4000

RAMONA BRAGANZA GLOBAL FITNESS EXPERT AND CELEBRITY PERSONAL TRAINER ON HER JOURNEY TO SUCCESS

2014 TRENDS TO LOOK OUT FOR The top 5 group ex trends for 2014

WILD TRAINING STUDIO

Even the most unusual spaces can be an effective place to train clients

PTM READER SURVEY 2014

EDITOR'S LETTER

PTmagazine

welcome PUBLISHER Myles Davies

Attending events and shows have always been exciting occasions in the publishing industry, with lots of wine and hors d’oeuvres and shoulder-rubbing with the pros, but since starting at PT Magazine, I’ve learned that the fitness industry does everything one better. Not only do the events still have wine and nibbles and stimulating discussions (even if you do feel a little more guilty about the wine), they also casually throw in the odd optional 1-hour workout or 10k run, or, like the Fitness Writers’ Association, they make you work for your refreshments by providing an exercise bike with an attached blender, so you can really feel like you earned that smoothie.

EDITOR Torah Dee torah@ptmagazine.co.uk DESIGN Juliet Symes studio@ptmagazine.co.uk Tom Mead tom@ptmagazine.co.uk MULTIMEDIA DESIGN Adam Daniels adam@ptmagazine.co.uk ADVERTISING Janet Duncombe janet@ptmagazine.co.uk Yasmine Brown yasmine@ptmagazine.co.uk GENERAL info@ptmagazine.co.uk ACCOUNTS Joanne Higgins accounts@ptmagazine.co.uk

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Hello and welcome to the December issue of PT Magazine

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ON THE COVER Bouldering at Westway Sports Centre www.westwaysportscentre.org

PUBLISHERS: Magic Fountain Media Ltd, Office 10, Epsilon House, Masterlord Office Village, Ipswich, Suffolk, IP3 9FJ PRINTED BY: The Magazine Printing Company PLEASE NOTE: Points of view expressed in articles by contributing writers and in advertisements included in PT Magazine, do not necessarily represent those of the publishers. While every effort has been made to ensure the accuracy if information contained in PT Magazine, no legal responsibility will be accepted by the publishers for incidents arising from use of information published. All rights, including moral rights, reserved. COPYRIGHT: No part of this publication may be reproduced, stored in a retrievable system, or transmitted in any form or by any means without the prior written consent of the publishers. ©Magic Fountain Media Ltd T/A PT Magazine. Printed in the UK by The Magazine Printing Company using only paper from FSC/PEFC suppliers www.magprint.co.uk

Since the last issue, we’ve said farewell and congratulations to our former editor and new mum-of-two, Jess, and I came on board in October. In this short space of time we’ve been to two events hosted by the FWA, The Running Show, hosted by TCR Shows Ltd. and The Hammer Strength Clinic, delivered by Life Fitness, which have provided us with lots of great topics for this issue, and there’ll be loads more to follow in the New Year! We have some fantastic giveaways on pages 28-29 with our reader survey including 4 full-body blazers from Zaggora, 2 pairs of Mix Master Move trainers from Merrell, 10 yoga sets from POW RX and 5 Forerunner 10 watches from Garmin, so don’t forget to sign up. Our “Man Up” competition is going on until the end of December, so you still have the chance to win the holiday of a lifetime to Senegal in January. For every entry we get, we’ll make a donation to Prostate Cancer UK, so if you haven’t already, there’s still time to check it out. In this issue we have a fantastic feature from Ramona Braganza about her career as a Hollywood celebrity trainer (p.18-20), some great trends to look out for in 2014 Subscribe to on page 31, and invaluable insights from PT Magazine now for our experts, ranging from how to gain only £12 and be sure to opportunities to travel the world as a PT never miss an issue! Visit (p.13) to how to carry on working when www.ptmagazine.co.uk you have a debilitating injury (p.9). We to find out how wish you all a fabulous festive season, and we’ll be gearing up for our next issue in the New Year. As always, Stay Fit, Stay Happy and Stay Healthy, and we’ll see you in 2014.

Torah Dee

PTM READER SURVEY 2014 (pg28)

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INDUSTRY FOCUS News from the fitness industry

CONTENTS

INJURY COPING MECHANISMS 09 Richard Callendar gives his advice on how to cope with a debilitating injury KETTLEBELLS - IMPORTANCE OF PROPER INSTRUCTOR TRAINING How teaching the wrong techniques with kettlebells could cost you dearly

TALES OF A TRAVELLER Keeping your eyes peeled for opportunities to travel as a PT

THE LIFESPAN OF A PT Tips on making your PT a lifelong career

PROFESSIONAL INTERVENTION CAN CHALLENGE CHILDHOOD OBESITY The part exercise professionals can play in the solution to childhood obesity

3-2-1 WORKOUT Hollywood Personal Trainer, Ramona Braganza, reveals her training methods and talks about her 3-2-1 Workout

NEW YEAR, NEW YOU, NEW SPORT Ideas on how to motivate your clients by getting them into sports in the coming year

BOSU HIGH INTENSITY INTERVAL TRAINING The BOSU® is a fun and versatile piece of equipment, allowing you to work the whole body and develop a range of different training goals

WINTER WARMING WORKOUT TRX® Suspension Training can help you to maintain your workout motivation this winter

PT MAGAZINE SURVEY Fill in our reader survey for your chance to win one of 21 fabulous fitness prizes

2014 TRENDS TO LOOK OUT FOR 31 The 17th IDEA Fitness Programs & Equipment Trends Report has released its latest findings to reveal the fitness trends set to take 2014 by storm RESULTS-BASED TRAINING FROM JORDAN FITNESS Helping personal trainers and gym owners achieve their training goals

UKACTIVE FLAME AWARDS UPDATE Update from UKActive on the most highly coveted awards event in the fitness sector

CHRISTMAS GIFT GUIDE Gift ideas for fitness enthusiasts

EAT FIT Delicious recipes to stay healthy over the winter months

BEST ON TEST We compare 6 popular protein drinks currently on the market

NUTRITION + HEALTH 40 Nutritional education is vital in helping clients to achieve their goals INJURY PREVENTION PROFILES Find out what the best products are for specific sports injuries

KENESIO TAPE FROM LOTUS 43 The importance of knowing about Kenesiology tape INJURY PREVENTION 44 Chris Gallagher gives tips on how to prevent client injuries MIND OVER MATTRESS 45 The new technology that enhances sleep and improves physical performance WILD TRAINING STUDIO 46 Ideas on how to utilise a small studio space "MAN UP" COMPETITION 48 Get manly and win a luxury holiday to Senegal with the Fitness Travel Company INTRODUCING THE FITNESS TRAVEL COMPANY Learn more about FTC’s bespoke fitness holidays

UPCOMING EVENTS 50 Events to look out for this winter and in 2014 USING PADWORK FOR RETENTION 52 How to retain clients by using padwork REFURBISHED OR NEW FITNESS EQUIPMENT? 53 Things to consider when choosing your fitness equipment FRANCHISING OPPORTUNITIES 54 Learn more about franchising opportunities with Elms Fitness FITNESS REFERRAL SCHEMES 55 The benefits of joining a fitness referral scheme with Muscle Food SETTING UP A NEW STUDIO SPACE 57 Considerations for your brand new studio space WHAT DO QUALIFICATIONS IN THE FITNESS INDUSTRY MEAN? What does a qualification allow someone to do and where will it lead them?

TRAINING WITH PREMIER 60 Discover Premier Training Courses SPECIALISM IN OBESITY + DIABETES TRAINING Specialist training for clients who suffer with obesity and diabetes

AFFILIATE PROGRAMME OPPORTUNITY 65 Get paid for client referrals with the Fitness Travel Company 10 MIN WITH... Cat Booker, PT and Master Trainer for GRAVITY UK

experts Kristoph Thompson

Previously worked as a Strength and Conditioning Coach with professional baseball and basketball teams in the USA, and now runs his own PT business in the UK continuing to train athletes and those of all fitness levels.

Richard Callender

Richard has over 18 years experience in the health & fitness industry, and has become a widely respected and approachable fitness expert, tutor and presenter both nationally and internationally.

Greg Sellar

Greg is a Nikesponsored presenter with instructor training experience in over 40 countries worldwide. He works in marketing and business development as a consultant to several fitness brands through www.gregsellar.com

Mollie Millington

London based personal trainer who offers in-person and virtual training support. Twitter (@PTMollie), or www.ptmollie.com

Kelly Du Buisson

Elite personal trainer and Creator of The City Workout online. She trains profile models and TV presenters as well as being a published fitness writer for local and national press, including Zest, Grazia and Red Magazine.

Mark Laws

Mark is the Training Academy Manager for Jordan Fitness. He teaches Jordan Training workshops, seminars and CPD courses, when he’s not writing for national publications. He passionately believes that there is nothing more satisfying than passing on wisdom that will help people to build their careers.

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Industry Focus Welcome to the industry focus page, if you have something that you want to announce then get in touch. e: news@ptmagazine.co.uk.

SUE’S CPD COURSE OF THE MONTH: KETTLEBELLS Kettlebell training provides fantastic results for your clients in record time because they involve multiple muscle groups and energy systems. These highly versatile yet portable tools are perfect for the PT as they allow your clients to perform highly effective resistance training in any environment. Kettlebell exercises will challenge even the fittest client, helping to increase functional strength and sports performance, reduce the risk of injury and improve mobility. They are also a fantastic method of targeting the posterior chain, an area often overlooked by conventional training modes. Sue Wilkie is the Education Co-ordinator for Physical Company, a marketing leading equipment supplier, combining equipment solutions with on-going education. www.physicalcompany.co.uk

INNOVATIVE NEW INDOOR ROWING CLASS SHOCKWAVE ARRIVES AT EQUINOX Developed by elite rowing champion, Josh Crosby and premier fitness educator, Jay Blahnik, Shockwave is a circuit-based class that uses a specially designed WaterRower machine to provide short bursts of high calorie-burning intervals, alongside functional strength and sculpting stations. With Shockwave, you will find yourself working harder than you ever imagined, as the class is designed to put your competitive streak into action, pushing you to your maximum effort and providing you with extreme results; designed to target and chisel the legs, the core and For further information on WaterRower, please visit www.waterrower.co.uk, or call 020 8749 8400

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JORDAN FITNESS WELCOMES A NEW HR MANAGER Functional Fitness Specialists, Jordan Fitness, has welcomed a new HR Manager ‘Lucy Todd’ to the team as the business continues to expand. Lucy will be responsible for the recruitment & selection, staff training & development, monitoring performance, creating and maintaining staff records, writing staff policies and procedures and staff welfare. For more information visit: www.jordanfitness.co.uk

NEW NAME FOR GROUP X SYSTEMS AS PROGRAMMES ARE CHOSEN BY MICROSOFT FOR XBOX FITNESS ON XBOX ONE Microsoft has chosen the American group fitness brand, Body Training Systems, to provide the video workouts for Xbox Fitness on the new Xbox One. Body Training Systems and Group X Systems, the company that delivers the programmes to health clubs and leisure centres in the UK, have changed their name to coincide with the launch. The new name MOSSA, Italian for move or excite, ties directly to the companies’ tagline Let’s Move! For more information go to: www.bodytrainingsystems.com

THE FITNESS TRAVEL COMPANY OFFERS AFFILIATE PROGRAM With the FTC affiliate programme, FTC will provide elite trainers with the opportunity to earn commission by recommending clients to travel with them. It could be one of the set group adventures or indeed a mostly leisure experience with some fitness adventure thrown in. Clients who have an elite trainer will usually travel abroad minimum twice a year. Why not encourage them to make one of those adventures an FTC adventure and earn a commission keeping your client healthier and happier in the long run? As a company FTC is growing. They are continually asked to recommend trainers and provide trainers for pre-trip training and for various jobs all over the world. They pass these client referrals onto FTC affiliates at no extra cost. Essentially it’s a win-win for trainers and FTC help them build their clientele and boost their income. Read more about this programme on p.65

KETTLER LAUNCH NEW GENERATION OF FITNESS EQUIPMENT Breaking a sweat without a smartphone is fast becoming a thing of the past and with the launch of their latest S-FIT range, fitness equipment specialists Kettler offer a smarter way to get fit and healthy for 2013. Each product within the range includes revolutionary S-FIT technology that allows the equipment to be integrated with a smartphone so users can join the Kettfit online community, an innovative interactive platform that can extend workout options and encourage motivation. For more information and stockists, visit www.kettler.co.uk.

I AM A PERSONAL TRAINER OR FITNESS PROVIDER...

PULSE ANNOUNCES ACQUISTION OF TRIXTER Pulse Fitness purchases Trixter to lead the way in innovation and technology. In a deal agreed during the UK’s leading leisure industry show, LIW, Pulse Fitness buys Trixter to become the leading innovator of technologically advanced fitness equipment. Trixter will continue to operate independently under the Trixter brand within the Pulse group structure. Trixter customers can look forward to continued support from the existing management team, with Lyndon Wood remaining as Director of Sales for Trixter.

Personal Trainer Worldwide is the leading online social media marketing tool for personal trainers and fitness facilities. Personal Trainer Worldwide aims to give you greater access to clients and consolidates your existing online marketing platforms. These are just some of the features: • Build and edit your profile, including a full biography • Publish posts to your wall, such as news and offers • Upload images, videos and blogs • Provide links to your personal website and social media accounts including Facebook and Twitter Receive client enquiries straight to your chosen email account Once you are happy with the content of your profile, it will be listed within Personal Trainer Worldwide’s online Directory. Get an annual subscription to Personal Trainer Worldwide for only £9.99* with this coupon code: PTM1 *RRP £39.99

GRAVITY MASTER TRAINER BACKS TOTAL GYM IN NEW VENTURE Julie Burfoot has now opened her own studio, Fitness Function, in Penn Street Village, Buckinghamshire. For Burfoot, deciding which equipment to install was easy; the studio is kitted out with six Total Gym GTS, allowing her to offer a full programme of small group classes fromHIIT to Pilates – all on the one piece of kit. Julie says, “It’s the most diverse piece of equipment I’ve come across which is what you need when you’ve only got a small space.” www.gravityuk.net

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Injury

Coping Mechanisms

By Richard Callender

As a person who tries to live life the right way with a balanced approach to training, lifestyle and nutrition, I considered myself at times indestructible as I watched friends and colleagues suffer from a myriad of injuries and conditions that left me ‘touching wood’ that I would be delivered. Unfortunately my ticket was called and I became the proud new recipient of a slipped disc, a secondary disc bulge and a severely compressed L3 nerve. Most people have had to deal with injuries at some point in their career. However what often separates fitness professionals from the general populace is the way in which we will deal with unfortunate setbacks. Although the injured professional may not be actively working during this period on the sidelines, they can still work on developing their business. Here are my top tips:

GOAL SETTING This is the cornerstone of the health and fitness industry and the pathway to which dreams are made a reality. Without direction or something tangible to work towards you may end up relying on luck or

chance to decide what happens to you and this will result in feelings of helplessness. During time off you need to use this incredibly vital tool to focus beyond where you are currently and plan on making progress.

“SHIN SPLINTS, STRAINS, SPRAINS OR A SHORT WORK ABSENCE ARE NOTHING COMPARED TO SOME THINGS LIFE COULD HAVE THROWN AT YOU” MAINTAIN PERSPECTIVE Contrary to popular belief, an injury is not the end of the world. In most cases it can be a great opportunity for change. For some fitness professionals, missing even one workout or day at work can be traumatising, but it is important to keep your perspective. Shin splints, strains, sprains or a short work absence are nothing compared to some things life could have thrown at you that are much more significant than not being able to train or work temporarily.

DO YOUR REHAB EXERCISES AND/OR DO AS YOU ARE TOLD Perform the exercises as prescribed by your practitioner or take the advice given by your medical practitioner. We fitness professionals, can be a stubborn breed as we are used to giving advice and not taking it. But listen to the professionals in their field as any issued “homework” may be the key to a faster recovery and preventing a recurrence of the same injury.

FOCUS ON WHAT CAN BE DONE AND NOT WHAT CAN’T It is really easy to get hung up on everything you cannot do when injured. The better route is to focus on everything you can do, and then do those activities. For example, if an injury prevents you from running, you still may be able to bike and swim. If you have an upper body injury then focus on your lower and vice versa while maintaining a balanced approach to your training.

RE-EVALUATE YOURSELF AND HOW YOU FUNCTION While you have time off you should look at how effective you are as a business and a brand. Redesign your website, write blogs and look at your marketing campaigns. Remember you are still in control.

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KETTLEBELLS

Importance of Proper Instructor Training Kettlebells are a fantastic training tool for the PT – they’re portable, relatively inexpensive, can be used to perform a variety of different exercises and are effective at helping a client achieve a number of different goals. For these reasons the majority of PTs incorporate kettlebell training into their repertoire at some point. In order to realise the many benefits, the movements have to be performed with proper technique. Executed correctly, kettlebell exercises are highly technical and are not the sort of thing you can pick up from pictures or watching video clips. Sure, you might learn 85% of the technique but the missing 15% is crucial in helping your client get the most from the exercise and stay injury-free. This is something I learned firsthand. It’s only in the last few years that I’ve included kettlebells as part of my training, prior to this I hadn’t been sold on the benefits; all you’re doing is swinging a weight after all. A chance encounter with another PT, who also happened to be the most wellrespected kettlebell coach and instructor in a 100-mile radius, quickly changed my perspective.

He showed me the finer, subtle elements to mastering the technique and just how versatile the kettlebell is. I enrolled in a kettlebell instructor course shortly afterwards and have been incorporating kettlebell training into my programming ever since. By assuming I didn’t need any specialist training to use this kit I was missing out on the many benefits it offered. I was definitely proved wrong and it taught me a valuable lesson; to get the most from something,

“BY ASSUMING I DIDN’T NEED ANY SPECIALIST TRAINING TO USE THIS KIT I WAS MISSING OUT ON THE MANY BENEFITS IT OFFERED” you need to learn from the best, continually practice and never think you know all there is to know. It’s something I see every time I visit another gym – kettlebells being used incorrectly because the instructor hasn’t received the appropriate training. Whereas

by Kristoph Thompson

I was just ignorant to the benefits of kettlebells and therefore not programming with them, others are including them in their clients’ routines, creating a potentially risky situation from an insurance standpoint. If a client were to become injured during a training session they have the right to bring a claim against the PT if they can prove any negligence on the part of the trainer. The fact that the PT was using kettlebells without having a recognised instructor qualification puts them on shaky ground from the start. Surely that piece of mind alone justifies the cost of the course. An instructor course is also a much more time efficient means of learning. It can take months of trawling the internet and magazines to glean the same amount of information that can be had from spending a few hours with a tutor. A one-day course costs around £150 and is offered by the majority of training providers. This will give you a sound grounding in the basics of kettlebell instruction, with additional training available should you wish to take your development even further. The Physical Company (www.physicalcompany.co.uk) offer their own REPS approved courses.

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TALES OF A TRAVELLER

by Greg Sellar

It’s one of the benefits of my job in working with different companies that I get to travel with work. As a trainer, if you can align yourself with companies who want to spread their message beyond the UK borders, then it’s a great way to make a living. Meeting new people and networking wherever you go provides untold amount of further opportunities. Here’s just a brief glimpse into my last month.

Three BOSU programmes delivered, and my own ‘Turbo Tabata’ session all over three days. Some of the ideas and concepts we were presenting were vaguely familiar to them, yet they were hungry for new information. Bangkok and the ‘emerging markets’ were next on the list. After 15 years of presenting, Asia was the one place I’d never presented. I delivered five programmes for fitness fx at Asia Fitness Convention and the sessions went well. If you get to these conventions and are willing to talk to people, all sorts of opportunities arise. There’s more work lined up for next year and new opportunities in the Philippines and Japan.

Stop number one was LA for the new 3D XTREME (powered by BOSU) filming. A highly-pressurised and long day filming what is to become the instructor DVD for this great new programme. Having the likes of Jay Blahnik mentoring you through the process and being on-set to guide and direct was a phenomenal learning experience and one that I’ve carried with me ever since. Keep your eyes peeled for the class in Q2 of 2014.

Onwards to China for a tough weeklong training for distributors of fitness fx and Total Gym (GRAVITY) out there. The Chinese instructors love their danceinspired workouts, so going in under the ‘training’ banner was a push uphill. In these newer markets they are waiting for their ‘superstars’ to guide and shape them. If anyone can speak Chinese and is willing to spend some time out there, a billion people with almost no market penetration into fitness might be an attractive prospect.

From there, it was straight down to Sydney and then onto Perth for Fitness Network’s new Western Australia event – WAFIC.

The final port of call was Istanbul. Training the teams for a new health club chain out there was an eye-opener. I think it was

some of the hardest training workshops I’ve had to deliver as their culture is so different. I don’t think most of the PTs actually know what it might take to make fitness a full-time career, but with more and more training coming from external international companies, I think they’re slowly getting the message.

“IF YOU GET TO THESE CONVENTIONS AND ARE WILLING TO TALK TO PEOPLE, ALL SORTS OF OPPORTUNITIES ARISE.” The crux of it is, get yourself known, take your blinkers off and be open to these new opportunities and the travel will come. Being able to meet, collaborate and develop with people across the globe means more money, greater job satisfaction and increased longevity in the fitness industry as no two months are ever the same, as you can see.

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THE LIFE SPAN OF A PT… Ever since I can remember my Dad told me to choose a career that I enjoy because I would have to do it for a loooong time. Well, I like telling people what to do. I like travelling to new places. I don’t like wearing trousers. And I get bored very easily. So it’s lucky that I stumbled into the fitness industry eight years ago. It’s the industry that has sent me all over the world; allowed me to tell phenomenal athletes what to do. It’s an industry that doesn’t judge me because I wear shorts far too often and is so fast paced it is difficult even for someone with the shortest of attention spans to get bored. So why is it that so many fitness professionals have such short working life spans? Surely nobody in their right mind would CHOOSE to leave the most exciting industry in the world to embark on a lifelong ambition to work in…HR. Or Accounts. Or Auditing. Or….sorry, I literally nodded off for a few seconds just typing that. Let’s not beat around the bush. People are leaving our beloved industry because,

despite the fact they love their job, they just aren’t earning enough money. Safe, boring jobs pay regular money each month, cover all your bills and allow you to join everyone else in the world who has a countdown to the weekend that starts about 10.30am every Monday. Why aren’t they earning enough money? It’s possibly because they aren’t good enough, but probably because they aren’t managing themselves effectively. Anyone who keeps up to date with their cheesy philosophical motivational quotes will know about KAIZEN, the Japanese word for continuous improvement. If you don’t know about it and can’t see the relevance to the fitness industry, then I wish you all the best in your new job as an ‘Office Administrator’. So, what separates the industry leaders from the drop-outs? There are obvious things like differences in character and maybe style of delivery, but, in my opinion, nothing can be more important than the content. Education should be a priority for everyone wanting to have a successful career in the fitness industry. Not only is it a good idea in order to know what you are talking about, but it’s also an industry requirement to acquire CPD points and prove that you are developing your ability.

by Mark Laws

In my current role as Training Academy Manager for Jordan Fitness, I have a huge responsibility to reduce the number of enthusiastic trainers who are being forced to leave their ‘dream’ job to become 9-5 desk junkies. Our Results Based Training (RBT) System (www.jordanrbt.com) is designed to guide someone thorough every stage of setting up a successful fitness facility; but even just for a self-employed PT with a boot full of kettlebells, our Training Academy is a vital resource. Take it from somebody who has been there and done it and spent weeks eating rice and gravy because that’s all I could afford – your education is crucial and could mean the difference between wearing shorts or trousers to work every day. The more you learn, the greater chance you have of earning an income from doing something you would consider doing for free. During my time working with professional football clubs there was a popular saying that has stuck with me and hopefully will stick with you – “If you stand still, you will be moving backwards”. Visit our website www.jordanfitness.co.uk or contact me regarding any education queries. Whatever you do - don’t stand still!

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PROFESSIONAL INTERVENTION CAN CHALLENGE CHILDHOOD OBESITY Childhood obesity needs urgent action to prevent a future epidemic of obese adults, according to Foresight, a government funded think tank. Current predictions suggest that by 2050, 25% of all children under 16 years of age will be obese, and associated obesityrelated diseases could cost the NHS an additional £45.5 billion per year. More people are becoming aware that obesity issues start in childhood; and there is a critical need to find effective ways to combat excessive childhood weight through increased physical activity, encouraged and guided by exercise professionals. Recently released data showed that 85% of girls and 73% of boys aged 13 fail to do the recommended one hour of physical activity per day, while 25% of children aged 2-15 spend six hours every weekend day being inactive. The Lords Olympic and Paralympic Legacy Committee made a recent call for increased emphasis on school sports, while an October House of Lords Select Committee response suggested there could be ‘some merit in an incentive for General Practitioners (GPs) to give brief advice to their patients on physical activity and

thereby raise professional awareness of the benefits of exercise.’ It also encouraged all commissioners of exercise referral schemes to ‘make the use of appropriately trained and qualified exercise professionals.’ As exercise professionals, we have a critical part to play in the solution by meeting the needs of this expanding market, ensuring that every child is encouraged to safely participate in enjoyable, fun exercise, and start on the path to an active adult lifestyle.

“AS EXERCISE PROFESSIONALS, WE HAVE A CRITICAL PART TO PLAY IN THE SOLUTION BY MEETING THE NEEDS OF THIS EXPANDING MARKET” Consumers, employers and the health professions increasingly recognise that registered REPs exercise professionals are appropriately qualified, with the knowledge, competence and skills to perform specific roles.

while the Register’s category for Physical Activity for Children is specifically designed for under 16s. Level 4 professionals work in obesity and diabetes management, and have the necessary skills representing current best clinical practice, while REPs Level 2 includes knowledge and skills suitable for those working with young people. To encourage children and their parents to consistently engage in sport and physical activity, we need to ensure they get a quality experience. Qualified exercise professionals can help children and adults enjoy physical activities and commit to a fit and healthy lifestyle. The significant health and economic implications of an obesity epidemic emphasise the need for professional support to help overweight children, and their families combat inactivity. REPs professionals can be proud to be recognized as part of the solution, as they can make a significant impact on this national issue. Ultimately, by taking action now, we can challenge the dire obesity predictions awaiting our children. As qualified and committed exercise professionals, we must ensure we contribute our best efforts to making that critical difference.

REPs Level 4 category helps consumers find professionals trained to the required standard to help children tackle obesity,

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-2-1 3 WORKOUT 18

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My name is Ramona Braganza and I am a global fitness expert and celebrity personal trainer based in Los Angeles, California and Vancouver, Canada. Over the past 15 years, I have sculpted some of the most glamorous A- list actresses including Anne Hathaway, Jessica Biel, Scarlett Johannson, Kate Beckinsale, and Amanda Seyfried and shaped some of the hottest men in Tinseltown working with Ryan Reynolds on Blade, Zac Effron on Charlie Saint Cloud and with the cast of The A Team: Bradley Cooper, Liam Neeson and Sharlto Copely.

Anatomy, Massage and Health & Fitness Books for Every Body

My start as a celebrity trainer began with first client Jessica Alba who I first worked with on the TV show Dark Angel. Following the two years as her private trainer, we continued together for another 10 while on various films that had us travelling to various cities and countries. The movie Honey filmed in New York and Toronto, Into the Blue took us to the Bahamas and a film called Sleeping Dictionary had us working in the rainforests of Borneo, Malaysia. A-list actress Halle Berry joined my roster during the Xmen 2 shoot and for several years I was responsible for keeping her fit and firm. When clients Jessica and Halle both became pregnant at the same time, I trained them during and post pregnancy to help them get their pre-baby bodies back. This allowed me to create my 3-2-1 Baby Bulge Be Gone program now in a DVD series on my website www.ramonabraganza.com While this post-partum pregnancy program has become my niche market in Hollywood, another unique opportunity presented itself a few years earlier while working on the film Xmen 2. As trainers on the film, my business partner and I were challenged with finding time we needed to train the actors. Keeping size on Hugh Jackman meant working out everyday and often his schedule made it impossible to travel back and forth to the gym, so we decided to bring the gym to our actors and so www. Mobilephysique.com was born.

“MOST OF US CAN GET A GREAT WORKOUT IN WITH THE BASICS SUCH AS BODY WEIGHT OR DUMBELLS AND A LITTLE CREATIVITY.” Transforming a 53 foot truck into a State of the art gym that blockbuster movies could hire from us along with our services proved to be a good idea, since Xmen, the trailer has worked on several big budget action films including Fantastic Four, The A Team, the soon to be released Godzilla and the upcoming War Kraft franchise. Of course, the biggest part of my business is still the workout I do with my clients. The 3-2-1 Training Method is a program I designed while working with Jessica Alba. Drawing from my background as a competitive gymnast, NFL cheerleader and Fitness competitor, I developed a workout that contained all the elements – cardio, strength-training and core exercises that I felt important to shaping the Hollywood body. Combining them in a fun and challenging way, the workout burns fat and builds lean muscle tissue and most importantly requires little to no equipment and minimal time.

Stability, Sport and Performance Movement: Practical Biomechanics and Systematic Training for Movement Efficacy and Injury Prevention Joanne Elphinston • 978 1 905367 42 9 • £34.99 • 384 pages • paperback This book promotes the foundations for effective movement, rather than to solely develop core stability. Section 1 explores the relationship between movement and stability, introducing new concepts and examining existing models. Section 2 develops functional motor patterns by integrating stability concepts with posture, balance, mobility and neuromuscular control.

Run Like an Athlete: Unlocking Your Potential for Health, Speed and Injury Prevention Jay Dicharry • 978 1 905367 44 3 • £14.99 • 192 pages • paperback Takes a deeper look at running, providing you with the knowledge and tools to solve the problems that limit your performance and lead to injuries. If you want answers, tools, secrets to achieve your best, look inside for expert advice. Featuring: biomechanics for runners; mobility; strength training; shoes; corrective exercises and form tips to improve ... and much more!

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Most of us can get a great workout in with the basics such as body weight or dumbells and a little creativity. A highly effective workout that can be done in a time saving 20 minutes or can allow you to keep the edge over age with the one hour program. Flexibility is key when working in the entertainment business. As I’m not always given the luxury of a gym environment, training sometimes in the confined space of an actor’s trailer or in the woods beside a pop star’s bus, accommodating situations become as important as the workout itself. What makes my workout effective? Here’s a look at how my program is structured, consisting of 3 Cardio , 2 Circuits and 1 Core it follows this flow. After a Dynamic stretch it continues with a Cardio segment , then Circuit of 3 exercises in a row combining upper and lower body parts and resting briefly between sets. Next it’s back to Cardio then the second Circuit same body parts but 3 different exercises. Finish with the final Cardio and the Core on the floor. On the floor, I take my time with the static stretch to get the body to gear down after high intensity. In this workout you can easily burn up to 500 calories per 1 hour session. While the workouts were originally designed for personal training it has since been adapted for group classes that utilise your unique talent. Regardless of whether you teach zumba, spinning or hip-hop, you are able to incorporate your unique personality into the classes. To help you discover the 3-2-1 Training Method I now offer Instructor training classes across Canada and in the UK. To find out more how about you can get certified to teach the 3-2-1 Training Method or become one of my Master trainers, go to www.321fitnessuk.com .

“I’M CONSTANTLY ON THE LOOK OUT FOR TRAINERS WHO ARE PASSIONATE ABOUT THEIR CHOSEN CAREER.” 20

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As my business continues to grow with various projects in the works, including the launch of my Ramona321 app, Fitness retreats, books and speaking engagements, I have begun to build a team of trainers that can assist me with these new endeavours. I’m constantly on the look out for trainers who are passionate about their chosen career. For me, fitness has always been a way of life. I have been fortunate to be given the opportunity to turn it into a career. In my 50s now, I realise more than ever the importance of staying active and eating healthy, but to me it’s not just about a workout or meal plan, the true 321 philosophy begins at a deeper level. Like the movie camera rolling on a set, 3-2-1 is a call to Action! It calls us to Get ready mentally, get set physically and go forward emotionally. Are you ready to follow through on your dreams today?

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NEW YEAR, NEW YOU, NEW SPORT The festive season of decadent food and relaxation is here, and people across the country will be resolving to kick-start the New Year and get fit for 2014. Are you struggling to encourage your clients to do just that? Rather than hearing the same resolutions, which normally don’t last past February, why not encourage your clients to get active through team or individual sports that they’ll be much more likely to stick with? Whether your patron is a Gym Junkie or a Spectator first timer, there’s an activity to suit:

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THE GYM JUNKIE

The regular gym goer; She knows her way around and the New Year just brings frustration as a wave of newbies flock to the gym. Waiting for the treadmill or weights to become free soon loses its appeal so why not encourage her to try another outlet to keep active? Individual sports such as rock climbing, bouldering or swimming provide a full body workout, sculpting and toning the body whilst giving some diversity to your fitness routine.

THE BUSY PROFESSIONAL

He likes to keep fit but it’s where to find the time. He’s most likely to squeeze a workout in at the crack of dawn or pull on a high-vis vest to drag himself out for a run in the evening. Time is a constraint and exercise gets bumped by the daily grind of working life. Therefore gym contracts

are an unnecessary expense, so why not persuade him to sign up for a pay-as-yougo plan to avoid a costly commitment? He can pay for the activity he does; this can be applied to sports facilities too. For example, if your client fancies a kickabout in his lunch hour, football pitches can be booked anytime and some companies have a ‘block booking’ to guarantee a weekly slot. If he wants to enlist some work colleagues to keep him motivated, what about the fast paced game of Handball 5’s? Or maybe he could put a team together for a ‘no-strings attached’ league such as ‘rush hockey’ or ‘touch rugby’.

THE SPECTATOR

She quite enjoys watching sport on the television or down the local with friends, but the thought of putting on her trainers and actually playing doesn’t fill

“WHATEVER THE AGE, FITNESS ABILITY OR WORKING HOURS OF YOUR CLIENTS, THERE IS A SPORT TO SUIT EVERYONE”

her with much enthusiasm. She’s looking for something different and unique to grab, and keep, her attention. Why not tell her about cool, urban sports such as Freerunning or Bike Polo. She can try these more unique activities outside of her sessions without having to worry about committing to a regular league or missing the Saturday game on the box. Whatever the age, fitness ability or working hours of your clients, there is a sport to suit everyone, and it will keep them motivated to continue with sessions when the weather gets worse. If you are interested in more innovative activity ideas, go to: www.westwaysportscentre.org

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EXPERT TRAINING SERIES

BOSU

HIGH INTENSITY INTERVAL TRAINING The BOSU® is a fun and versatile piece of equipment, allowing you to work the whole body and develop a range of different training goals including speed, power, strength and stability. This BOSU® HIIT program is based on one of the most famous high intensity interval protocols in the world, proven to simultaneously develop aerobic and anaerobic fitness. Each set is short but performed at maximum intensity to deliver the greatest fat burning and metabolism boosting effects. For more information on BOSU® please visit www.physicalcompany.co.uk If you would like a PDF of this page please email info@ptmagazine.co.uk

PERFORM EIGHT 20-SECOND SETS OF EACH EXERCISE, WITH TEN SECONDS OF REST BETWEEN EACH SET. REPEAT FOR ALL FOUR EXERCISES

Alternate Single Leg Hop Start with one foot on the top of the BOSU® and raise the the opposite arm. Jump up as high as you can and land on the opposite leg. Try to keep all of your weight on the leg on the BOSU®, just using the back leg for stability. As soon as the back foot hits the ground jump back up. This explosive lower body exercise uses all the large muscle groups of the lower body and will quickly elevate heart rate and breathing rate. Go big or go home!

V-Sit Crunch

Press Up Walk Down

Alternate Transverse Squat Jump

Lie on the BOSU® in a position where you are balanced with your legs and torso off the floor, without arching your back over the BOSU®. Flex your trunk and your hips so you can reach forward and touch your heels. Keep your abdominals engaged throughout the exercise and perform the reps very slowly, especially on the way down. Your whole abdominal wall has to work hard in this exercise and because of all the tiny adjustments required to balance on the BOSU® the burn gets pretty intense.

Place your hands flat on top of the BOSU® with your shoulders directly above your hands. Take small steps backwards until you are nearly in a straight line from hands to feet and then walk back up. Keep your back neutral and your body in line throughout. Try to avoid excessive hip movement and keep your shoulders down away from your ears. If you are struggling to maintain good posture and alignment, limit the range of movement to the point at which form begins to deteriorate. This is an amazing exercise for building shoulder stability and for developing the ability to transfer force through the trunk.

Stand 90 degrees to the side of the BOSU®. Jump up, turn 90 degrees and land on the BOSU® with both feet at the same time. Stick the landing, taking a second to show balance and control. Jump off the BOSU® and turn 90 degrees the other way. Land softly and repeat. Try to minimise any wobble in your knees on the landings and maintain good knee alignment throughout. This exercise requires a lot of balance and control, and is a progression from regular explosive jumps to shock the nervous system and get your heart rate up.

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DO YOU SAY FITNESS?

WE SAY FUN! According to IHRSA â&#x20AC;&#x201C; exercise is considered a LEISURE activity and people want to have FUN. In the past members were impressed with a box full of machines, now they want an experience. To learn about the essential components to create your own branded experience:

VISIT www.escapefitness.com/ptgym OR CALL 0800 294 2803 TO FIND OUT MORE. STAY CONNECTED

Atomic Push up Great for building upper-body as the exercise works the core, shoulders and arms. Start in a push up position, placing your feet in the anchor point. Perform the push up, keeping your core tight. As you bring your hips towards the ceiling pull your knees to your chest to form a tuck position. Straighten your legs and return to the first position. Do 10 repetitions if possible. Repeat three times.

TRX

WINTER WARMING

WORKOUT Looking for something to get your clients hearts racing in the cold training days ahead? Why not give this fantastic workout a try...

Chest press

Upright Row

Lunge

The perfect fitness move for engaging your core whilst strengthening your chest, shoulders and arms. Standing with one foot ahead of the other, face away from the anchor point, holding the TRX handles in each hand, wrists should be in a straight line with the forearm and palms facing the floor. Pull your shoulder blades down and back. Slowly lunge forwards, allowing the hips to bend until the straps become tight.

An ideal cardio exercise that engages muscles from the arms, back and core. Hold the anchor in each hand and lean back in a 90 degrees position, until the straps get tight. Engaging core and arm muscles slowly pull yourself up to a standing position.

A must exercise for improving lower limb movement, endurance, balance and overall strength. In the standing position place one foot in the anchor, putting one leg in front of the other and bend the knee 90 degrees so the back leg is forced to touch the floor, make sure the torso remains horizontal to the knee.

A PDF of this page is available by emailing info@ptmagazine.co.uk

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PTmagazine

To follow on from the success of our reader survey last year and to celebrate our first year as a publication, we’re bringing a survey to you with loads of great goodies to give away! Here at PT Magazine, we always want to hear what our readers think and how we can continue to improve and to provide high-quality articles each issue. That’s why every reader who enters our survey will be automatically entered into our fantastic prize draw, with no less than 21 chances to win one of our fabulous prizes.

Reader Survey

We’ve got goodies for 21 lucky winners including 5 Garmin Forerunner 10 watches, 4 Full Body Blazers from Zaggora, 2 pairs of Mix Master Move trainers from Merrell and 10 4-piece Yoga Sets from Powrx. There’s also 50% off all full priced Real Nutrition products for every person who enters. Sound good? Entering couldn’t be simpler, just go to www.ptmagazine.co.uk and follow the links. It will only take you a few minutes. Whether you’re into you’re yoga or whether getting ripped is more your thing- or if you just want some running gear that’s going to keep you warm during the winter months, we’ve got a freebie that you’ll love. And as if all of these prizes weren’t enough, we’re also giving every entrant the chance to have a full year’s subscription to PT Magazine for just £10! So what are you waiting for? Go to www.ptmagazine.co.uk and follow the links now to enter. Here’s what’s included in this huge range of goodies:

Its a complete set of POWRX Yoga accessories to get you started. The set includes: • POWRX Yoga mat for comfort and support • POWRX Foam roller for all stretching and massaging activities • POWRX Yoga pad for flexibility and balance moves • POWRX Deluxe Gym ball for all core and stability exercises. We’re giving away 10 yoga sets worth £70 each.

This trainer combines the feeling of barefoot running with a comfortable minimalist running shoe. It incorporates a textile and synthetic leather upper, molded eyelets for secure lacing, a protective toe cap and breathable mesh lining wicks to keep feet dry. We have one pair of men’s Mix Master Move trainers and one pair of women’s Mix Master Move Glide trainers, worth £80 each, to give away. www.merrell.com

Real Nutrition 50% off code Code: 50PT This gives 50% off all full priced items, only excludes bundle packs that have already been reduced.

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Every mile counts. Capture each one with the new Forerunner 10, Garmin’s simplest GPS running watch. It accurately tracks how far and how fast you run, as well as your calories. It also keeps you motivated by identifying personal records and comparing current pace to your target with its Virtual Pacer™ feature. When your run’s done, upload to the Garmin Connect™ site to see your run on a map, get more detail on each mile and share it with friends — all for free. We’re giving away 5 watches, worth £99.99 each! www.garmin.com

This sports jacket uses heating fabric technology to target your tummy, arms, hips and chest to help increase calorie burn. It also has built-in key loops and a clearwindowed pocket so you can access your tunes hassle free. We’re giving away 2 men’s and 2 women’s jackets worth £80 each. www.zaggora.com

SUBSCRIBE TO PT MAGAZINE FOR 2014 AND ENSURE YOU NEVER MISS AN ISSUE PT Magazine is packed full of useful information for any PT, Professional or enthusiast thinking of taking that big leap into the industry. Get your subscription now and always be on top of your game!

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The natural choice for all your equipment needs is Amazon Leisure, so why not call us to discuss your plans.

TRENDS TO LOOKOUT FOR IN 2014 TRX tops the 17th IDEA Fitness Programs & Equipment Trends Report The 17th IDEA Fitness Programs & Equipment Trends Report has released its latest findings to reveal the fitness trends that are rising in popularity, and they’re set to take 2014 by storm in the UK. Topping the list at the number one spot across equipment, group exercise and personal training trends is body weight leverage training – the category that was introduced last year to distinguish the incredible rise in popularity of TRX® Suspension Training®. The product has become a staple feature in PT kit bags, and even the gym floor, but this year you can now expect to see your favourite yellow and black straps appear more regularly on the group exercise timetable. TRX classes bridge the gap between what your PT does on the gym floor, and Group Exercise Instructors teach in those side rooms! So what else can you expect to see more of? TOP 5 GROUP EXERCISE TRENDS 1. Body weight leverage training (TRX Suspension Training) Suspension Training is a superb way to build muscular strength as well as improve

core stability and posture. Users of the TRX Suspension Trainer perform exercises that build power, strength, balance, flexibility and mobility at the intensity they choose. Over 300 different exercises for the upper and lower body can be performed, using the exerciser’s own body weight and gravity to create resistance. The difficulty level is increased by changing the body’s position and angle in order to add greater resistance. In a group environment, you will be sure to see yourself pushed that little bit further, every time! 2. Core conditioning classes Pilates and Yoga classes have fast become a staple fixture on the gym timetable, increasing flexibility, strength, balance and body awareness. Both also improve muscular and postural strength, and have been fuelled in popularity with the introduction of variants of the exercise such as performing both in 40°C heat. 3. Boot camp classes The introduction of Barry’s Bootcamp and Orange Theory Fitness into the UK market has bought what was traditionally an outdoor concept onto the gym floor, and expanded the ‘boot camp’ category to its highest position to date. 4. Strength training classes

product developments have powered the growth of more innovative ways to strength train, including the TRX Rip Trainer which not only increases strength, but also rotational power and core stability.

“TRX CLASSES BRIDGE THE GAP BETWEEN WHAT YOUR PT DOES ON THE GYM FLOOR, AND GROUP EXERCISE INSTRUCTORS TEACH IN THOSE SIDE ROOMS!” 5. Dance (urban, street, funk, hip-hop) In recent years, the traditional exercise class has moved on leaps and bounds, with urban and street dance classes such as Bokwa and Street Fit really starting to take precedence over the popular Latin options that dominate the market. For more information on TRX please visit www.trxtraining.com/uk, where you can find out more about product, education and programming across all TRX products.

Bodypump has always been the go-to strength training class, however recent

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Helping personal trainers and gym owners achieve their training goals and increase profitability is at the very heart of my role at Jordan Fitness as Training Academy Manager. Developing and launching the new Results Based Training (RBT) programme is something I’m very excited about as we are already receiving great feedback from facilities incorporating functional training areas through embracing the RBT system.

imagery and promotional materials, and “engage” staff and users by addressing training needs through REPs accredited courses.

Results Based Training (RBT) combines Jordan Fitness’ high quality functional fitness equipment and industry leading education programme, via the Jordan Training Academy. Using the eight-point RBT system, Jordan Fitness can guide customers through the three key stages of managing a club’s membership process. Helping facilities to “evaluate” the look and feel of the gym through using the right equipment and layout, “enhance” the customer experience through in-club

Now you have your new facility designed, and equipment delivered and installed, it’s time to make sure you are getting the most out of it.

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Clubs can start their RBT journey at any stage; for the best results we recommend you start from the beginning. STAGE 1 – EVALUATE The first thing we will help you decide is what sort of space you want. How big will the space be? Who will be using it? What equipment do you need? You may know the answers to some of these questions. There may be questions that you haven’t even considered. We are experts in our field and will help you make these important decisions. STAGE 2 – ENHANCE

Once again we have an expert design team that will customise your facility for you. Whether you want huge wall banners, specific floor markings or educational posters to put up with specific pieces of equipment, we can make it happen. Our Marketing team can also provide you

with a 3D video fly through that can be used on your website and social media sites. STAGE 3 – ENGAGE The icing on your functional fitness journey is the ongoing support and education provided by our industry leading Training Academy. To stay on the Register of Exercise Professionals (REPs), fitness instructors and personal trainers have a requirement to achieve between 16-24 Continued Professional Development (CPD) credits. Jordan Fitness offers a large range of online courses and face-to-face workshops on a variety of functional fitness training techniques to provide the credits required for REPs. Our support doesn’t end there. We can provide you with a video library of exercises that can be streamed onto the gym floor or used by staff as an exercise directory. Our extensive list of workshops and CPD courses can be delivered face-to-face at your facility or online anywhere in the world. Whatever stage your facility is at, RBT is a great concept that will enhance the service you are offering, improve the results your clients are getting and ultimately increase your revenue. For more information please visit www.jordanfitness.co.uk

UKACTIVE FLAME AWARDS UPDATE The ukactive Flame Awards, taking place 2nd July 2014, have evolved to reflect the changes in the health, fitness and physical activity sector to become more inclusive and more representative than ever before.

the Future Generation’, ‘Go Green’ and ‘Go Outdoors’. Another exciting addition is the ‘Supplier of the Year’ Award. This category will give suppliers the opportunity to put themselves forward against the best in the sector, and we anticipate this being a strongly contested category.

Following extensive consultation, exciting changes have been made to the Flame Awards Criteria to reflect the evolution of the active leisure sector and to create opportunities for clubs, industry suppliers and stakeholders to celebrate the many ways their work is impacting the health of the nation.

Unveiled at LIW, David Stalker, CEO of ukactive, said; “We are proud to continue to host the most highly coveted awards in our sector. The changes reflect a desire from ukactive to continually adapt in line with the sector we represent, ensuring all stakeholders have an equal opportunity to gain the recognition they deserve for their dedication to the highest quality of provision of active leisure.”

The Flame Awards 2014 will also see the introduction of new awards to mirror the strategic aims of the sector, and for the first time operators and suppliers will be up against each other in a number of new categories. These new categories include ‘Workplace Wellbeing’, ‘Shaping

Key updates to existing awards mean they are now based on what each club offers rather than the size of their membership. This update has led to the separation of ‘Streamline Operation’ and ‘Multi-use Operation’ for both Centre of the Year, and Club of the Year. The ‘Sprit of Flame’ Award,

will have a new focus on entrants up to middle management only, to ensure those true unsung heroes at ground level are receiving recognition at the highest level. Entry to the ukactive Flame Awards is available for all ukactive members. The Facility and Category Awards are now open. The first assessment stage for the Facility Awards close on 20th December 2013, but it’s possible to enter the Category Awards until 31st January 2014. Tickets for the Flame Conference and Ball of Fire will be available from 12th December 2013 and keep an eye on the website for exclusive updates on the speaker line up for the Flame Conference, taking place 2nd July 2014 at the Telford International Centre. For more information on the new awards, or to enter, visit www.ukactive.com/flameawards2014 or contact us at events@ukactive.org.uk.

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WHO DARES TO TEACH MUST NEVER CEASE TO LEARN - John Cotton Dana

THE BEST JOB IN THE WORLD My job is the best job in the world. I have the freedom to do almost anything that promotes and develops Jordan’s Training Academy. The best part of my job is that I have the opportunity to be responsible for the development of the next generation of fitness professionals. There is nothing more satisfying than passing on wisdom that will help lots of people. At the same time I love working with so many great trainers who I learn something from every day.

Mark Laws, Training Academy Manager

IF YOU’RE LOOKING FOR TRAINING OR PLANNING A FUNCTIONAL SPACE...

EVALUATE ENHANCE ENGAGE THE COMPLETE 8 PHASE PROGRAM

The RBT System combines Jordan Fitnessâ&#x20AC;&#x2122; high quality functional fitness equipment and industry leading education programme, via the Jordan Training Academy and is designed to guide fitness managers and clubs through our in-depth process in order to achieve the perfect Functional Training Area for your needs. Getting a new Functional Space may be your goal - getting the PERFECT Functional Space for your specific needs is what we deliver. There are three key stages which are all managed by our highly skilled team of in-house experts - meaning there are no communication issues, no work is sub-contracted and the whole process runs as efficiently as possible. For more details about any part of our RBT System please visit www.jordanrbt.com or call +44 (0)1553 763285

+44 (0)1553 763285 www.jordanrbt.com Scan to catch up on all the latest Jordan and RBT news

CHRISTMA S

G ift Guide The Reviber Plus is the perfect oscillating vibration plate for use by PTs with their client. The Independent on Sunday awarded it 5 out of 5 stars, saying that it not only delivers ‘impressive results’, but it’s also ‘easy to use and excellent value for money’. The price is £249.99 with a two-year commercial guarantee. Tel: 01606 352277 / www.reviber.co.uk

Funky Californian brand ChicBuds’ “Arts with mic” in-ear headphones give you crystal clear audio and fuss-free phone calls on the run. Specifically designed for women by women, with 3 gel tip sizes, these cute tangle-free cords are perfect for fitness use. With an in-line microphone, the cords are printed with runwayinspired fashion prints for fun. RRP: £18.36 / www.chicbuds.com

Forerunner 10 is so easy to use, you can start your run with the press of one button. As you run, you can see your time and distance clearly displayed on one screen and calories and pace on another. You can also customise the settings to show pace and distance on the same screen. RRP: £99.99 / www.garmin.com

As an alternative option to leather Professional Bulgarian Bags, the synthetic leather Fitness Bulgarian Bags are perfect for use in functional class training or in a P.T environment, the number of handle options means there are a multitude of exercises to choose from and the bright eye catching colours make weight selection easy. £130-£149 / www.escapefitness.com/fitness-bulgarian-bag. html BOSU® Balance Trainer The ultimate multi-functional exercise tool. Great for whole body cardio, toning and strength workouts, with the added benefit of engaging extra stabiliser and core muscles. From £89.95 + VAT / www.bosu.com

Manufactured from durable urethane, the Escape Rep Set tactile soft discs will not damage racks, walls or floors. Colour-coded for easy identification, set comprises pairs of 5kg, 2.5kg and 1.25kg urethane discs, 30mm hollow bar, black plastic domed end caps to protect floors and two 30mm clamp collars with rubber inserts. £139 / Call 0800 458 5558 to order.

GRIPAD Provides a firm and comfortable grip without covering your hand. Air can circulate, the hand can breathe, giving you a much more comfortable experience than standard lifting gloves. £9.95 / www. gripad.co.uk

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The compact design of the award winning Genesis helmet gives it a low compact profile. This helmet has all the top features of a pro helmet. Rollsys is Lazer’s very own award winning fit system: simply control the size by turning the wheel on the top of the helmet. RRP: £124.99 / www.lazersport.com

These exclusive Core Bags features improved design with thicker, more resistant material for incredible durability. Clearly labeled in 5, 10, 15, 20 and 25kg versions, the Escape Fitness Core Bag gets to the core of strength training no matter and appeals to all fitness levels. £55 to £72 / www.escapefitness.com/ corebags.html.

The RumbleRoller surface has specially designed firm but flexible bumps, much like the thumbs of a massage therapist. The bumps continuously knead the contours of your body, gently stretching soft tissue (muscle and fascia) in multiple directions. This provides a deeper and more penetrating relief than other foam rollers and helps to restore flexibility. £62.00 / www.physiosupplies.com This special sports jacket is packed with heating fabric technology to get you more from your exercise, targeting your tummy, arms, hips and chest to help increase calorie burn. At the neck and cuffs, high-tech cooling jersey keeps you fresh. It’s also got some awesome extra features, like built-in key loops and a clear-windowed pocket. RRP: £80 / www.zaggora.com SPRI Braided Xertube Perfect for all your higher demand tubing exercises that regular tubing just can’t keep up with. The rope-like construction meets and exceeds the most rigorous training applications. From £17.95 + VAT / www.bosu.com

Built for punishing commercial use, the Jungle Gym XT is very different from traditional suspension bodyweight trainers on the market. Most notably, it features a ‘split design’, which allows users to quickly and easily adjust the forces on the body by changing the width of the system. RRP: £98.35 www.jordanfitness.co.uk/products/jungle-gym-xt

TuffTech Atlas Bag Add a new dimension to kettlebell and med ball exercises with this sandbag. Features various grip options, variable weight and shifting load for increased muscle engagement. From £49.95+VAT www.bosu.com

Power Bands are great for speed training, agility drills, Jump resistance as an alternative to standing cable exercises, pre- habilitation and rehabilitation sports, specific drills and sports like MMA. Available in 6 sizes, width varies which determines resistance, the wider the band the more resistance offered. RRP: £7.86 -£53.40 / www.jordanfitness. co.uk/products/power-bands

For those who crave the ground feel, but like the idea of a little extra cushioning for longer miles or easing the transition to barefoot. Built for the road with reflectivity and a lightweight breathable mesh upper, the Mix Master Move features a low profile 4mm heel to toe drop. RRP: £80 www.merrell.com

The Lifeline Power Wheel delivers a series of intense exercises that challenge your abs, obliques, back, hips and glutes. You’ll even see the effects on your chest, arms, hamstrings and calves. With exercise options varying from mild to downright wild, this is the perfect piece of equipment for all fitness levels. RRP: £59.00 www.jordanfitness.co.uk/products/power-wheel

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EAT

FIT

Thanks to Tracy Griffen for supplying the Eat Fit recipes for this issue from her Healthy Living Yearbook RRP: £9.99 with free UK delivery. www. healthylivingyearbook.com

Fabulous Flapjacks (Makes 12)

Tracy Griffen’s secret healthy snacking weapon Make a tray of fabulous flapjacks at the beginning of the week and you’ll have snacks for the rest of the week. They’re also excellent for energy on the go instead of those awful energy gels. I usually wrap them up once cooled and hide them so I don’t eat them all at once... I like to think these are healthier than shop bought snacks, as despite having sugar (brown) and fat (butter) in, they are all natural. And it’s EASY!

Quinoa Green Curry (Serves two)

So simple, and the cashews and quinoa are both good sources of vegetable protein. • 2 cups of diced vegetables (an assortment of carrots, sweet potato, courgette, potato, onion, beans) • Handful raw cashew nuts • 3 tbsp green curry paste • Additional spices are optional, i.e. chilli, garlic, ginger, holy basil, coriander • 1 tbsp coconut oil • 1 tin coconut milk • 1 cup cooked quinoa 1. Wedges of lime, finely chopped spring onions and fresh coriander leaves. 2. Fry off the curry paste in a little oil and add onions, then add the rest of the vegetables and sauté until aromatic. 3. Add the coconut milk. 4. Cook on a medium heat until nearly done. 5. 5 minutes before serving, mix the curry, quinoa and cashews together in a pot on a low heat. 6. Garnish with spring onions, coriander leaves and a wedge of lime for squeezing.

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Fennel and Tomato Bake • • • • • • •

One large fennel (or two small) 200-250g cherry tomatoes Splash olive oil Juice of half a lemon Sea salt and cracked pepper Few sprigs of fresh thyme Tiny wee splash balsamic vinegar (optional)

1. Wash and remove the tough outer bits of the fennel, and chop the base out in a ‘V’ shape. 2. Cut into 5mm slices, then steam until nearly tender. 3. Wash the cherry tomatoes and combine with the steamed fennel in a casserole dish. 4. Drizzle over olive oil, balsamic and lemon juice, add salt, pepper and thyme (fresh parsley tastes yummy too.) 5. Toss it all to combine and cook on a high shelf in an oven at about 220 degrees celsius. 6. Cook for about 20 minutes or until the tomatoes are bursting from their skin. 7. Serve hot or allow to cool to room temperature.

• 50g butter, melted • 100g soft brown sugar, I prefer less • 1 free range organic egg (as happy hens lay better eggs) • 1 teaspoon mixed spice • 1 teaspoon baking powder • 150g porridge oats • 50g plain flour • 100g raisins / dried cranberries / sunflower / pumpkin seeds / mixed nuts • 1 dessertspoon of golden syrup (optional) 1. In a bowl, mix butter and soft brown sugar. Add the egg and mix. 2. Weigh the plain flour straight into the bowl, add baking powder and mixed spice and mix. 3. Now add porridge oats and seeds / dried fruit, (I like sunflower seeds and dried cranberries). Mix well together. If you have any golden syrup, a dessertspoon here will ensure they stay soft and chewy, but it’s not vital. 4. They are now ready to cook. You can use 12 paper cupcake cases, or spoon directly into a lightly greased muffin tray. Alternatively, you can use a baking tray, but wait until the flapjacks are completely cold before cutting them up. 5. Bake at 150 degrees for around 15 minutes. They are nicer underdone rather than too crunchy. 6. Cool and wrap individually.

BESTONTEST Multipower Protein Shake Multipower protein shake is really easy to use on the go. All you have to do is shake it and enjoy. It beats a lot of the competitors on the amount of protein you’re getting in your shake, with a hefty 55g. Multipower is great for giving your body important nutrients after a workout, but in this selection of products it didn’t fare as well on the taste test as the others.

www.multipower.com Quantity: 12 x 500 ml bottle (12 servings) Price: £48.99

High5 Protein Recovery We tried this in chocolate flavour and it’s your usual add milk and shake type of protein drink. It tastes really good and with 19.5g of protein there is absolutely no unpleasant protein tang with this one, so we’ve given it 4 out of 5 stars. It’s also available in Banana Vanilla and Summer Fruits flavours, and you can drink it mixed with water too.

www.high5.co.uk Quantity: 1.6kg Price: £41.99

PROTEIN SHAKES

Shake ‘n’ Go

PowerBar Protein plus

SHAKE ‘N’ GO is different to some other protein drinks as this is formulated with SE-Bio-PRO protein complex, green tea and L-Carnitine to promote fat loss and increase lean muscles. DA Fitness claims that a protein-based diet suppresses hunger and increases fat metabolism. As the name suggests, SHAKE ‘N’ GO is easy to drink on the go, as you simply fill the bottle with water up to the line, shake and drink. With 25g of protein it’s not bad at all, although the protein taste is detectable.

This was the most simple protein drink we tried, as it comes as a milkshake so there’s no need to add anything. We tried the strawberry flavour and it was delicious. It contains 50g protein per bottle, which is why we had to give it a generous 4 stars.

DA Fitness Nutrition

www.powerbar.com Quantity: 500ml Price: £3.25

www.dafitnessnutrition.com Quantity: 36g formula per bottle Price: £6.00

Whey Protein 80

Hench Nutrition

The Protein Works We tried strawberries N’ cream flavoured Whey Protein 80 and it left us going back for more… and more. You can choose from a variety of weights in fantastic flavours like peanut butter or strawberries and white chocolate, and we couldn’t taste the 19.8g of protein at all. We highly recommend it! 4.5 stars.

www.theproteinworks.com Quantity: 500g to 4kg Price: £9.99-£44.99

It was difficult to decide the winner of the protein drinks as we had some really good contenders with this selection. The vanilla flavouring is really nice and is a strong competitor on taste, next to the Whey Protein 80. What swung it for us is that it packs 55g of protein and it’s still absolutely delicious. It’s also great value at about £1.85 per serving, and even less for bulk orders.

www.henchnutrition.com Quantity: 2.25kg-4kg Price: £25.99-£35.99

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NUTRITION

+ HEALTH As part of my fitness training I gained a qualification in Public Health Nutrition, but it was not until I attended a further short nutrition course in Sweden, that my eyes were opened to the value of alternative and functional medicine. I researched full UK courses available and went on to study Naturopathic Nutrition, part-time, at CNM (College of Naturopathic Medicine) because I liked the emphasis on Naturopathy, or ‘Nature Cure’.

Realising that nutrition has a bigger impact on my body composition than exercise, was the key to overcoming my weight issues. By Personal Trainer Keris Marsden, who is studying Naturopathic Nutrition at CNM (College of Naturopathic Medicine). I am a Personal Trainer working in the fitness industry. One of the reasons I first got into exercise was because I faced a constant battle to maintain my weight. I tried every diet going; wasting hours counting calories and avoiding fat, being misguided by food industry marketing. Whilst exercise certainly helped my weight issue, it wasn’t the key to resolving my health issues. I had bad skin and was diagnosed with Polycystic Ovarian Syndrome, a common hormonal disorder. The medication left me with dreadful digestive issues and I was soon diagnosed with Irritable Bowel Syndrome (IBS). I was concerned that the medication was only treating the symptoms and not actually addressing the underlying cause of my conditions.

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Studying Naturopathic Nutrition has provided me with a clearer understanding of how nutrition impacts upon every aspect of health including our hormonal balance. I soon realised that many of the foods I considered healthy were actually further complicating my health issues. After making major changes to my diet, which were appropriate for me, the difference was incredible. My transformation has gone

“IT WAS NOT UNTIL I ATTENDED A FURTHER SHORT NUTRITION COURSE IN SWEDEN, THAT MY EYES WERE OPENED TO THE VALUE OF ALTERNATIVE AND FUNCTIONAL MEDICINE.” from strength to strength; my PCOS has disappeared, I often receive compliments about my complexion, and maintaining a healthy weight is effortless. The biggest change for me has involved realising that nutrition has a bigger impact on my body composition than exercise. In fact, around 80% of the body’s composition is nutrition based. As a student at CNM I have gained a fascinating and in-depth understanding of the role of nutrition as medicine, which has transformed my own

health and fitness. I still love to train but now I only need a couple of sessions in the gym each week, leaving me with lots more time to geek away with my nutrition books. I’m very excited about graduating in nutritional therapy, when I’ll be able to use my extensive knowledge to help improve my Personal Fitness clients’ health and vitality. As part of my CNM training I’m gaining 200 hours of nutritional therapy practice in student clinics. I’ve learnt so much there about taking a professional empathic approach that I feel I now also have enhanced interpersonal skills to offer clients, plus I can speak to them from personal experience!

Keris Marsden is a Personal Trainer at Fitter London. She is studying for a diploma in Naturopathic Nutrition at CNM (College of Naturopathic Medicine), the UK’s leading training provider in a range of natural therapies. There are 10 CNM colleges nationwide. Diploma courses, short courses and postgraduate courses are available. For further information call 01342 410 505 or visit www.naturopathy-uk.com

CARRIE HOGAN: HOW UNIVERSITY LED TO STARTING HER OWN BUSINESS Carrie Hogan was blessed with having a great education and always believed that achieving “a good place at university” was the only way to achieve a great and fulfilling career. At this time, Carrie wasn’t too sure where her future career would take her, but she always knew that she wanted to help people. During sixth form Carrie suffered from aggressive anxiety and depression. Carrie’s recovery made her more independent, strong willed and mindful of how external influences can affect the body. During this time Carrie discovered exercise and physical activity. She quickly learnt that doing a range of different activities from weights, boxing, meditation and yoga could completely overhaul her mental and physical well-being. Although Carrie attended Leeds University to study Philosophy and Psychology she grew increasingly interested in Sports Science and maximising physical performance through nutrition. After Carrie’s first year at university she used her summer off to gain her Diploma in Studio Instruction. Carrie commented, “Finding the Diploma in Studio Instruction, which included twoweeks in the studio learning and teaching classes, was incredible. The range of classes covered during the course helped me learn about myself as an instructor. I may have laughed my way through my Step demo

class but knew it felt amazing teaching Pump.” After much deliberation Carrie decided to defer a year and concentrate on her health and fitness journey and she completed her Advanced Personal Training Diploma, and a Sports Massage Therapy Diploma, which led Carrie to start her own business.

“I BOUNCE OUT OF BED EACH DAY LOOKING FORWARD TO WHAT’S AHEAD” Carrie initially worked as a freelance PT, teaching in local gyms and sports clubs to gain class experience, Carrie then organised a local outdoor bootcamp and gradually built a solid foundation of clients. This success led Carrie to make the decision not to return to university, but instead set up her very own business, Holistic Fitness Training, which concentrates on both a person’s physical and mental wellbeing when combining positive exercise with mindfulness and a nutrient-dense diet. Carrie continued: “It’s … very encouraging to see former tutors of mine doing great things in the industry and in the media. I have no regrets in choosing this path. I bounce out of bed each day looking forward to what’s ahead, and that’s how it should be.” For information on courses, please visit www.premierglobal.co.uk.

INJURY PREVENTION PROFILES Best for Immediate Pain Relief

Best for Thumb Injuries

Deep Freeze Cold Spray

PhysioRoom.com Thumb Stabiliser Support Splint

Fast acting pain relief for strains, sprains, muscles and joints*Freezes pain instantly. Deep Freeze Cold Spray works rapidly like ice, delivering an instant burst of cooling pain relief. Fast acting and effective, it helps relieve painful sprains, strains, muscles and the pain associated with arthritis and backache. Cooling therapy for muscles and joints is well established and recommended by sports physiotherapists and health professionals. Can be used during or immediately after exercise. £3.20 / For more info go to: www.deepfreeze.co.uk

This easy to wear splint is designed for use following fractures and injuries to the thumb and also to protect against Skier’s thumb. Reduces thumb pain following a fracture or sprain by stablising the digit. This will also help to prevent further injury and shorten the healing duration. Metal stays are used within the support to achieve this by limiting movement of the thumb. This is also a popular product amongst skiers as it supports the base of the thumb joint, an area often injured during skiing. £14.99 / www.physioroom.com

Best For Sports Injury Massage

Best Value Gum Shields

66Fit Trigger Point Therapy Roller Kit The 66Fit Trigger Point Therapy Roller Kit is a must for anyone who wants a complete kit that will fit inside your gym bag or suitcase. Instructional DVD included for Foam Rolling is included. The Multi-textured roller has 2 types of surface specially designed for targeting specific trigger points. Pinpoint the trigger point with the pyramid surface, and then gently roll it out using the finger tipped surface. The soft and firm trigger point acupressure balls are ideal for targeting calf muscles, lower and upper back, shoulders and neck. £35.00 / www.physiosupplies.com

PRODUCT REVIEW 66fit Trigger Point Therapy Roller Kit The 66fit Trigger Point Therapy Roller Kit is a must for anyone who wants a complete kit that will fit inside your gym bag or a valuable addition to your gym or fitness studio. The multi-textured roller has two types of surface, specially designed for targeting specific trigger points. Pinpoint the trigger point with the pyramid surface, then gently roll it out using the finger tipped surface. The roller has a hollow centre with screw caps at either end, so you can either store the additional accessories that are included with the kit or you can remove them and put a towel or water bottle inside. Using the mini roller, targets areas such as the feet and forearms and shoulders. The soft and firm trigger point acupressure balls are ideal for targeting calf muscles, lower and upper back, shoulders and neck. £19.81 Registered Professional Price / £35.00 RRP

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Game Guard gum shields Game Guard is one of the most environmentally friendly gum shields on the market. The entire range has been CE certified and tested in accordance with BSI DD 253:2001. This shows the range meets the tough standards set for size, fit, retention, level 2 for transmitted force (impact testing) and quality. £3.50 each / www.game-guard.co.uk

Best Ski Insoles for Comfort Noene Atlas Carbon Insoles Noene Atlas Carbon Insoles are advanced technology, shockdissipating insoles with a unique carbon fibre arch reinforcement, designed specially for skiers. The insoles give extra support and comfort to your ski boots and are covered with a technical fabric that helps to keep your feet warm and dry.  £29.99 / www.physioroom.com

Best Pain Relief Heat Gel Jointace Glucosamine & Chondroitin Gel Jointace is an advanced massage gel for healthy joints and muscles, combining the beneficial properties of glucosamine and chondroitin, with aroma-therapeutic essential oils including Ginger, Lavender, Eucalyptus and Clove Bud. £8.10 / www.vitabiotics.com

KINESIOLOGY TAPING THE MODERN ANSWER TO SPORTING AILMENTS Kinesiology taping is definitely the current buzzword in the field of sports medicine. This brightly coloured tape is a common sight at all major sporting events, most notably the 2012 Olympics – across a vast number of disciplines, and increasingly in recreational activities too. Anybody that is in involved with assessing, treating and rehabilitating-sports related injuries, or even patients that present with back and neck pain, will need to have the skill of taping. Castro-Sanchez et al. (2012) studied the effect of Kinesiology Taping in reducing disability and pain in chronic non-specific low-back pain. They found that individual’s experienced significant improvements, immediately after the application of Kinesiology Taping, in the following categories: disability, pain, isometric endurance of the trunk muscles. THE ORIGINS OF KINESIOLOGY TAPING In the 1970s there was a Japanese chiropractor called Dr Kenzo Kase who brought the technique to the international arena. He was the first person to have the idea of applying a new type of taping method, which subsequently led to a new form of sports tape. Kase wanted to develop a taping system that would naturally assist in the healing of damaged tissue by encouraging lymphatic drainage and at the same time, provide support to the joints and muscles without causing a restriction to the range of motion (ROM). HOW DOES IT WORK? Kinesiology taping has been clinically

shown to help with the natural response to inflammation as it targets different receptors within the somatosensory system (sensory systems associated with the body; includes skin senses and proprioception and the internal organs). Correct application of the kinesiology tape will help alleviate pain and encourages the facilitation of lymphatic drainage by microscopically lifting the skin. This lifting effect helps create distortions in the skin, thus allowing for a decrease in the inflammatory process for the affected areas. HOW TO USE AND APPLY KINESIOLOGY TAPE Kinesiology taping products tend to come in a standard size and length that is normally 5cm x 5m and this particular size is generally the choice of product for the qualified therapist. Some kinesiology taping products come in an already precut form, which in theory, makes life a little bit easier. All top professional and non-professionals in every sector of sport, throughout the world, are having this eye-catching tape applied to them, and for anyone involved in sports, health & fitness and wellness, it’s important to be aware of the practice of Kinesiology Taping, and where possible know how to apply the tape. It is becoming increasingly important for all personal trainers to have knowledge of its importance and reason for use. John Gibbons book, A Practical Guide to Kinesiology Taping, is out early 2014, and available for pre-order from January from Amazon. The book comes with a free DVD that explains in depth, how exactly kinesiology taping can be applied. John Gibbons is a registered sports osteopath, author and lecturer for the ‘Bodymaster Method’ ®.

injury

by Chris Gallagher

PREVENTION The primary goal of any training programme is injury prevention. If your client is injured it doesn’t matter whether there goals are weight loss, muscle building, sports performance or anything else. If you’re injured and unable to train you won’t be burning any calories, building muscle or strength and fitness. An injured client is a client who can’t achieve their goals and that is ultimately bad for business. Injury prevention is a key aim in any programme. So how do you ensure your programmes are designed with this in mind? Beginning with a new client, your first step should be to ensure a comprehensive consultation. Initially when talking to a prospective client, find out as much as you can about their training and medical history. Have they had any previous injuries that you may need to consider in undertaking a new training regime? (If so can you contact and discuss with any physiotherapists, chiropractors or medical staff with whom

they have consulted and who can advise future training practices?).

in between upper body exercise, are good examples.

A detailed history completed, the next stage is assessing your client and their current basic movement patterns and looking for any mobility issues or inflexibility. Do they exhibit any obvious muscle imbalances or weaknesses? Common problems to look for here may be a lack of control around the hips in basic squat or lunge movements. Shoulder girdle mobility issues and poor thoracic spine control may be common upper body issues.

As fatigue increases, the potential for injury grows. As well as a suitable volume and intensity of training, it is essential to allow for sufficient recovery. Arrange training with planned rest of lighter intensity training sessions and weeks, and advise your clients on effective recovery strategies. Talk to them about lifestyle management, sleep, nutrition and any other suitable recovery methods.

Monitoring your clients’ ability to undertake the exercises within your programmes is an on-going process that does not end after the initial assessment. Continually look for the development of any weaknesses, imbalances or restricted mobility as you progress the difficulty of their training. The warm-up is the perfect time to work on rehabilitation and preventative exercises. Time with clients may be limited, so doubling up the warm-up with exercises that improve posture, muscle imbalances, aid flexibility and mobility at key joints is the most effective use of your time. Sets of band resisted face pulls, in between lower body exercises or terminal knee extensions,

“THE WARM-UP IS THE PERFECT TIME TO WORK ON REHABILITATION” Unfortunately injuries are part and parcel of regular activity but there is plenty that we, as personal trainers can be doing to minimise the likelihood of clients sustaining any injuries that prevent them training and achieving their goals. An injury free client is one who is more likely to achieve their goals and act as a testament to your credentials as a trainer and ultimately grow your business. To get in touch with Chris please visit: /PersonalTrainingResults

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THE NEW TECHNOLOGY THAT ENHANCES SLEEP AND IMPROVES PHYSICAL PERFORMANCE Does a good night’s sleep really work wonders? As the only mattress on the market today that is clinically proven to enhance sleep and actively aid recovery after exercise, the Mammoth Hydraflex Sport can help fitness fans see improved results through nothing more than a good bit of shut eye. Sports science has come on in leaps and bounds over the past decade and almost every facet of an athlete’s waking life has been scrutinised in minute detail. But it’s

MIND

OVER MATTRESS

only recently that the attention of sports and health professionals have turned to what we do more than anything else . . . sleep. In fact, some of the biggest names in sport now take steps to ensure they get the right kind of sleep, including Olympic gold medallist Greg Rutherford and Personal Trainer and Pro Bikini Competitor Michelle Brannen – both placing their trust in mattresses powered by Mammoth Technologies. BUT WHAT DOES A POOR SLEEP PATTERN MEAN FOR YOUR AVERAGE GYM-GOER? For those of us who become accustomed

to just five or six hours sleep a night we may not realise that we are no longer alert and at our physical peak. Sleep deprivation symptoms can be subtle yet significant. They include: Fatigue, dips in motivation and lethargy – making it harder to exercise to full potential. Drops in concentration and coordination – irregular sleep patterns can cause motor skills, anticipation and decision making to suffer. Not ideal for those of us who play sports competitively. Reduced levels of IGF-1 – IGF-1 is a growth hormone which plays an important role in the body’s recovery and repair. Weight gain – the most worrying of all is the growing body of research showing increased calorie intake and reduced energy expenditure a direct result of sleep deprivation. All of these elements combine to create one big headache for a personal trainer trying to turn around the health and fitness of a client. If they aren’t getting the rest they need in the bedroom, they won’t reap the rewards in the gym. CURE THE UNDERLYING CAUSE A good night’s sleep is often easier said than done. Whether it’s a bad back, sore muscles or overheating, not all of us can switch off just as easily as we can turn the lights out. This is where the Mammoth Hydroflex Sport excels more than any other mattress on the market today. Featuring Medical Grade Foam™ within its V-Max® Cell Technology, the Hydroflex Sport provides zoned postural support for improved spinal alignment. This not only eases the pressure and stress on individuals carrying existing injuries but helps to prevent us picking up those niggles often associated with a bad night’s sleep. So if your clients are turning up to their appointments bleary eyed and yawning, you might want to consider explaining to them how adding a bit of Mammoth Technology to their regime could help them achieve the results of their dreams.

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Wild Training Studios Creating effective workouts in a small space

Wild Training Studios in Bourne End, Buckinghamshire is a prime example of how clever programming and versatile equipment can make even the most unusual spaces an effective place to train clients. Owner Hannah Camden opened the 17m by 3.5m studio in July 2013, she offers functional fitness classes for small groups. For many PTs, the long, narrow room would come with too many limitations. Working with James Griffiths, founder of Wild Training, the two were able to create a hard working space that customers would love. The studio has a ballet bar and ceiling anchor points which allow Wild Training to use two clever pieces of kit; Stroops Slastix® resistance bands, and The Human Trainer bodyweight training system. The equipment takes up virtually no space at all, yet allows literally hundreds of exercises to be performed, meaning that up to 10 people can train effectively in such a small space. Wild Training offers 30-minute Combat and Rip classes which incorporate the Stroops Double GunÔ, a full body system with waist, thigh, ankle, wrist, foot and bicep straps

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that provide resistance to every move and build explosive power and speed. Hourlong cardio and toning classes combine both Stroops and The Human Trainer. The Human Trainer helps build strength and increases flexibility and muscle tone. The dual strap suspension system encourages biomechanically correct movement and allows virtually unlimited fitness options to train the entire body. “Since opening the studio, Stroops and The Human Trainer have been used in many of our functional fitness classes,” explains Camden. “Stroops and The Human Trainer work well together as they can easily be unhooked and re-attached allowing us to switch between equipment very quickly. The kit also doesn’t take up much room and at the end of the class we simply unhook it. It’s a lot quicker than having to put away large, heavy fitness equipment!” According to Camden the classes have been extremely popular with members. “They love the different styles of training that Stroops and The Human Trainer offer,” she explains. “We rely on word of mouth to boost membership. Over the past four months we have gained 60 new members just through recommendations alone. I think the original nature of our workouts really helps with this.” “It is no surprise that Stroops and The

Human Trainer are working really well at Wild Training Studios,” says John Halls, Sales and Marketing Director at Physical Company. “The equipment provides fun and unlimited fitness options for any studio or training space allowing workouts to be tailored for group or personal training sessions.”

“THE EQUIPMENT TAKES UP VIRTUALLY NO SPACE AT ALL, YET ALLOWS LITERALLY HUNDREDS OF EXERCISES TO BE PERFORMED, MEANING THAT UP TO 10 PEOPLE CAN TRAIN EFFECTIVELY IN SUCH A SMALL SPACE.” Membership to Wild Training Studios costs £50 per month. Members can attend 3 sessions a week and have a choice from 28 classes. They also get one free 60min PT session a month and have access to nutritional advice and training programmes through a personal account on the website.

CAN YOU GIVE ANY ADVICE TO PTS WHO HAVE AWKWARD SPACES TO WORK WITH? Awkward spaces can be limiting but at the same time if you approach programming creatively, even the most unusual spaces can accommodate awesome training sessions. Think about using different styles of training than you might do usually. A good personal trainer should be able to adapt a programme to suit their surroundings. HOW DO YOU KNOW IF A SPACE IS USABLE – IS THERE A MINIMUM SIZE? If I can swing my arms overhead and I can step in every direction then a space is good enough for me to do the best training I know. I always have a very clear idea of what I want to be able to do in a space. If you know that, then knowing if the space is big enough is easy. WHAT ARE THE MOST VERSATILE PIECES OF KIT FOR USE IN A SMALL / UNUSUAL SPACE? A suspension training system, such as the Human Trainer, will always work well when space is limited. You can be creative with what you use as an anchor point, just make sure it’s strong enough to hold your weight! Having a decent matted area will allow all kinds of great body weight training. I do lots of Capoeira and Capoeira inspired core conditioning work with my clients where we just need a matt and some floor space. I’m a big fan of Bulgarian bags, Indian clubs, kettlebells, Stroops, and plyometric boxes when space is limited. CAN YOU DO A PROPER CARDIO WORKING IN A SMALL / UNUSUAL SPACE? Some of the most intense cardio circuits we do happen within three square meters. Take an integrated approach to your workouts where you challenge different energy systems within one style of circuit. Use different pieces of equipment that require different tempos and your cardio system will be working a lot harder than it would on a steady paced run.

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“Man Up” AND WIN A LUXURY HOLIDAY TO SENEGAL COURTESY OF THE FITNESS TRAVEL COMPANY

For those of you have haven’t already seen our “Man Up” competition that we’ve been running throughout in conjunction with Movember, there’s no need to panic, because the competition doesn’t end yet. So keep your entries coming in, we want to see more manly feats. THE COMPETITION We all know that November is the manliest month of the year, appealing to men all over the globe to cultivate their facial hair in an attempt to spread awareness of prostate cancer and men’s health issues. It’s a campaign that everybody wants to support, but many of us find ourselves unable to partake, either on account of our sex or our age. Yes, every year young men and women find themselves wincing in the

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mirror daily, trying fruitlessly to force out their facial follicles, but alas, to no avail! Now we’ve come up with a competition where everyone can show their support for Movember, and win a luxury holiday to Senegal, West Africa this January, courtesy of the Fitness Travel Company, worth over £4,000! All you have to do to win this fantastic prize is tweet a picture or video of yourself doing something manly. Whether it’s showing off your Movember mutton chops, opening a jar of gherkins, doing push-ups or jumping off a cliff. It can be as extreme or as tame as you like, we’re just looking for a bit of enthusiasm and creativity. It could even be an old photo of that time you caught a 60lb carp or won a sports competition. It’s dead easy to get involved, and for every entry we get, we’ll make a contribution to Prostate Cancer UK. And we really want to challenge women to win our “Man Up” competition and settle the battle of the sexes debate once and for all. This competition is for everyone, so get your colleagues, friends and family involved.

And if you need help getting started, check out our list of manly feats on the website. Good luck, and may the best man (or manly lady) win!

To enter... All applicants must agree to let PT Magazine have free use of images or videos on our website, social media platforms, in print and on YouTube. To enter, simply like us on Facebook and then send across your video or photo entry on Twitter to @PTMagazine, quoting #manup #PTMagazine #movember. The winner will be announced on 31st December and the email address connected with your Twitter account will be notified if you are the winner. If you don’t have a Twitter account, or you prefer to apply via email, please send your name, contact details and entry to torah@ ptmagazine.co.uk. By entering this competition the applicant agrees to be bound by these terms and conditions.

THE DESTINATIONS We arrange adventures to a number of specially selected destinations; our featured set departures for 2013-14 include the wilds of Australia, Senegal, Ecuador, French Alps, Thailand and Mexico. THE JOURNEY We arrange a personal consultation to ensure the client has the perfect itinerary. Each client speaks initially to an adviser who guides them to choose the most appropriate adventure that suits their needs from the perspective of The places they would like to visit, activities they would like to undertake, fitness levels that they would like to achieve.

Introducing the

Fitness Travel Company

The aim is that clients return to their everyday lives with renewed energy and a fresh outlook. A minimum of three further training sessions are arranged during the week of their return. We can then focus on improving any of the techniques learned while the client has been away. THE ACTIVITIES During each adventure clients have access to a range of activities. Each experience is escorted on a full-time basis by a fitness professional who is an elite trainer. They ensure that the client gets the experience that they are most happy with according to levels of fitness, and level of interest in the activities, cultural activities and places of interest on offer. As a company we try to get a balance between the fitness levels required and anyone of any fitness can come on one of our trips â&#x20AC;&#x201C; the fitness professional escorting the trip will ensure that all needs are catered for.

The Fitness Travel Company combines successful fitness with exotic, intriguing destinations. Whether a client requests a specifically tailored itinerary, or chooses one of the set departures, they can look forward to a completely exhilarating and bespoke experience. OUR BELIEF We believe there is no better way to transform your life than by alerting your senses and re-engaging your mind and body, whilst in breathtaking surroundings. THE MANTRA By offering exclusive, unique fitness travel experiences, we provide clients with the chance to have fun whilst achieving their ultimate fitness goals. The Fitness Travel Company offers revolutionary opportunities to get healthy, be fit and lose weight.

Each trip is also accompanied by six or seven local guides who over the course of an adventure organize activities such as white water rafting, mountain treks to heritage sites, meeting local people, tracking wild life, kayaking, runs on the sand dunes, yoga in front of the mangroves and many more. THE ACCOMMODATION The accommodation on the trip is depends partly on what is on offer which offers the most authentic experience will still being comfortable and well appointed. For example, in Senegal clients stay in luxury huts spread out in a beautiful baobab orchard and flower park in the middle of a small authentic village. In other locations, including Africa, clients stay in luxury safari tents, permanent tents with their own room, double bed and running water. In Thailand the accommodation is the very best that offers easy access to the best adventure experiences. This is guaranteed to be a life-changing experience. For more inforamtion please visit: www.fitnesstravelcompany.com

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EVENTS//

Bupa Great Winter Run Santa Run 2013 WHAT IS IT? You can run, jog or walk your way around a 5k or 10k course dressed as Santa Clause. A half marathon is also open to ages 17+ WHERE? Stanwick Lakes, Northamptonshire WHEN? 15th December 2013 WHEN DOES IT START? 10AM WHAT’S THE COST? 5k- £10 10k- £16 Half marathon- £19 FOR MORE INFO GO TO: WWW.DOITFORCHARITY.COM

WHAT IS IT? Start the year off on the right foot and take on the beautiful 5k course around Arthur’s Seat. Also includes the Bupa Junior Great Winter Run, a 2.5k course for young runners aged between 7-14 year olds. It is free to spectate and broadcast live on BBC1. Whether you’re there enjoying the day or recovering from taking part in the Bupa Great Winter Run, you won’t miss a second of the action. You can look forward to an international field of athletes from the senior and junior teams of GB&NI, the USA and Europe locking horns in the International Team Challenge. WHERE? Arthur’s Seat, Edinburgh WHEN? Saturday 11 January 2014 WHAT’S THE COST? £20 entry fee includes long sleeved t-shirt, medal, finishers pack and chip timing.

OSS December Dip WHAT IS IT? Formerly known as the ‘Plum Pudding Plunge’, this is the first swim of the season organised by the Outdoor Swimming Society, who each year arrange festive swims. With mince pies to dispel the inevitable goosebumps, a hot tub, chattering teeth and general merrymaking, all swimmers, donning Christmas hats, will be encouraged to attempt two widths of the lido, with the most intrepid aiming for four or six. WHEN? 7th December 2013 WHERE? Parliament Hill Lido WHAT’S THE COST? Swimmers must register for the event, which costs £15. FOR MORE INFO GO TO: WWW.OUTDOORSWIMMINGSOCIETY.COM

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Visit Magical Senegal on 23 Jan 2014 Feel alive, eat drink and sleep in a world we have created especially for your mental and physical revitalisation. Fitness Travel Company has partnered with the inspiring Karolien Pieters and her stunning property LES PALETUVIERS (Toubacouta), to create an astounding fitness experience. For this dream trip we have used the raw outdoor reaches of Senegal’s unspoiled landscapes as a backdrop for a spectacular fitness adventure. We give clients the opportunity to be at one with their surroundings of the wild savannah, exhale the pressures of life, feel the heartbeat of Mother Nature – all while immersing themselves in the world of fitness. The recurring theme of this ‘I-don’t-want-to-go-home’ experience is the direct contact with the authentic local people and the unspoiled scenery.  The luxurious sleeping huts are spread out in a beautiful baobab and flower park in the middle of a small authentic village called Toubacouta. The harmony with the local population makes you feel at home in this bush village. Enjoy the ‘teranga’, the typical Senegalese hospitality, and drink in the relaxed and highly captivating culture. This is adventure and total freedom at your fingertips. You can win this amazing holiday by entering our “Man Up” competition on p. 48 or for more information on the Fitness Travel Company go to: www.fitnesstravelcompany.com

Sahara Desert Trek

DIARY DATES Christmas Jumper Day WHAT IS IT? Make the world better with a sweater on Friday 13 December by wearing a Christmas jumper for the day and giving a donation to Save the Children. WHEN? 13 Dec 2013 WHERE? Everywhere WHAT’S THE COST? £1 or more FOR MORE INFO GO TO: www.savethechildren.org.uk

Spartan Race WHAT IS IT? It’s a 5km+ obstacle race designed to challenge even the elite racer. Fastest times should be 30 minutes. Longest times could be 3 hours. WHEN? 1 Jan 2014 WHERE? Cambridge WHEN DOES IT START? 10AM WHAT’S THE COST? £3 entry fee FOR MORE INFO GO TO: www.spartanrace.com

Spring Half Marathon WHAT IS IT? The 17th century stately home of Stanford Hall will host both a half marathon and 10k, set against a quintessentially English backdrop. The undulating course comprises of one lap, and leads runners around the quiet country roads of Leicestershire. Both courses will take in beautiful views of the springtime countryside and there will be a magnificent finish at Stanford Hall itself, where spectators can enjoy the atmosphere of the picturesque stately home. WHEN? 23 Mar 2014 WHERE? Stanford Hall, Leicestershire WHAT’S THE COST? The standard entry costs are £20 affiliated/£23 unaffiliated for the half marathon and £14 affiliated/£17 unaffiliated for the 10k. FOR MORE INFO GO TO: www.justracinguk.com

Vatnajokull Glacier Trek WHAT IS IT? A very demanding arctic style expedition crossing the biggest glacier in Europe on cross-country skis covering between 130 - 150km. Think North Pole! This is full on winter camping, pulling all of your equipment in pulks behind you. You do not have to know how to cross country ski prior to going; we teach you on the training day. WHEN? 26 Mar - 6 Apr 2014 WHERE? Iceland WHAT’S THE COST? £2250 pp FOR MORE INFO GO TO: www.travelandtrek.com/icelandvatnajokull-glacier-trek

Everest Base Camp Trek

WHAT IS IT? A 6 day remote trek through the Sahara Desert. There are no sounds, no villages, no people, just total silence and a sea of sand. With an experience Berber Guide and camel team for support, this treks deep into the Sahara. It’s unique, it’s rewarding and very liberating. WHEN? 7 - 16 Mar 2014, guaranteed to go WHAT’S THE COST? £609 pp FOR MORE INFO GO TO: www.travelandtrek.com/morocco-sahara-desert-trek/

WHAT IS IT? A fantastic trek to one of the most iconic Base Camps in the world and to see the ‘big one’ itself - Mt Everest. A high altitude trek to challenge most people with an exhilarating flight into Lukla; one of the most dangerous airports in the world! WHEN? 4 - 20 Apr 2014, guaranteed to go WHAT’S THE COST? £980 pp FOR MORE INFO GO TO: www.travelandtrek.com/everest-basecamp-trek

The Standard Chartered Great City Race WHAT IS IT? A unique 5km corporate running challenge which takes place around the closed off streets of the City of London. Seeing is Believing, which is an initiative to help tackle avoidable blindness around the world, is this year’s official race beneficiary and all funds raised will be matched by Standard Chartered pound for pound. WHEN? 10 Jul 2014 WHEN DOES IT START? 7:15 PM WHAT’S THE COST? £30 of which £10 goes to the official beneficiary of the event – Seeing is Believing. FOR MORE INFO GO TO: www.cityrace.co.uk

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USING PADWORK FOR RETENTION A good pad holder is truly indispensible - after all, padwork is one of the only activities clients CAN’T do themselves. MOTIVATION One of the reasons clients leave trainers is lack of motivation or lack of results. We can attempt to meet both of these needs with a very simple drill. The Boxercise Flashpad drill provides motivation through ‘scoring points’ on the pads thus a non weight related goal can be set, targeted and achieved through technique and skill improvement. THE CHALLENGE The challenge is to ‘Earn your Wraps’ (boxing handwraps ). DON’T let your client buy their own handwraps- they have to EARN them, so how do you do this? Explain to them when they can score 20 points in a 2-minute round on the pads, at the end of the session, you will GIVE them their wraps. Studies have shown that motivation drops between the 6th and the 8th visit so THAT’S when you LET

them win them. Yes I did say let them win! YOU control the pads so if your skill level is reasonable you can control how many points people can score. Handwraps are relatively cheap and won’t cost too much to give away especially after they have paid for 6-8 sessions.

“THE CLEVER PT CAN TAP INTO THIS NEED OF THEIR CLIENTS TO TALK ABOUT THEIR ACHIEVEMENTS AND TURN IT INTO A WALKING ADVERTISEMENT FOR THEIR PT BUSINESS” In a class situation I teach 2 new punches each week, when they can do all 8 punches safely they ‘earn’ their wraps. When someone has earned their wraps I announce it to the class and everyone in the class applauds. It’s like a little ceremony of sorts and their motivation is reinforced. CLIENT REWARDS People like to be rewarded for achievement and like to talk about 1 thing more than anything else – THEMSELVES, well most people anyway! The clever PT can tap into this need of their clients to talk about their achievements and turn it into a walking advertisement for their PT business. If your client has lost a few pounds which of their friends wouldn’t notice? Not many! Their friends will ask them how they have lost weight. Not only can you retain clients but recruit new ones with your ‘walking, talking advertisement’. In todays, ‘virtual self’ world, many will post their improvements and achievements through social media. The occasional ‘selfie’ will update their status proclaiming their new found motivation and results. If your client has ‘won’ their wraps you can be pretty sure they will boast about it to their friends. HOW DOES THE DRILL WORK? Flash Pads work like this-Pad holder is moving around and puts up the pads for 1 second (stop moving for the 1 second). The puncher must hit

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both the pads in 1 second to score 1 point. You can start at a slow pace and then as their skill improves make it harder using front foot pivots to create space. Please see this youtube video explaining how it works: www.youtube.com/ watch?v=M7Dax0yWkiM As your clients improve you will need to keep your skills up to date to remain truly indespensible! For more information please visit: www.boxercise.co.uk

Refurbished or New Fitness Equipment What are the Considerations? The choices for every gym owner are really quite straightforward – you need some fitness equipment should you buy new or refurbished, and if you plump for secondhand what should you take into account? Clearly the most important factor in your decision-making will be the budget you have set aside for the project. Whether you are: • A start-up gym; • Expanding the equipment you have to cope with new members • Replacing old kit that has had its day • Wanting to add to your range of, say, strength • Adding a class such as Spin or Suspension Training DO YOUR FINANCES RUN TO BUYING NEW THIS TIME AROUND? HAVE YOU CONSIDERED LEASING? If you consider the start-up costs of a

typical gym with 55 pieces of Cardio, 25 Studio Bikes, 32 pieces of strength and an assortment of gym equipment the cost of buying New would be around £375,000 whereas the cost of buying the same Fully Refurbished would be around £140,000 saving over 60%. SO WHAT SHOULD YOU CONSIDER WHEN CHOOSING REFURBISHED? The first and most important thing to think about is the level of refurbishment you are being offered. Typically trade suppliers offer a Full Refurbish (Note: some suppliers call this level re-manufactured.) and an Economy Level. It’s important to understand what level you’re being offered so ask for a specification. Full Refurbishment will always include repainting so you can use the opportunity to customise; whether to match your existing kit or choose a striking colour scheme to make a statement. It’s amazing the difference you can make to, such as Life Pro Series strength with a change of paint colour and bright upholstery. At this level you should expect that key components that have become worn will be replaced and that you will get a warranty – anything from 1 month to a year is normal. With regular maintenance this sort of kit should give you years of good service.

An Economy refurbish often means little more than a clean and service, so it will not compare with the ‘as new’ you would expect from a full refurb. This can be a viable option but it may not offer the same potential to refresh and delight your members. Ask for photographs so that you can check the condition.

“IF YOU CONSIDER THE STARTUP COSTS OF A TYPICAL GYM WITH 55 PIECES… THE COST OF BUYING NEW WOULD BE AROUND £375,000” REFURBISHING TAKES TIME SO CHECK THE DELIVERY LEAD-TIME FITS WITH YOUR PLANS Most gym owners are more than satisfied with their refurbished buys and there is no reason why you shouldn’t be. Check the specification, and warranty you’re being offered and choose your supplier carefully and you should benefit from the huge savings that refurbished kit can offer.

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Franchising Opportunities:

ELMS FITNESS It can be exciting but daunting when looking to open your own gym or studio, there is so much to think about: The size of the unit, the rent, the rates, getting the best deal on equipment, the marketing and much more, and there is the business aspect to think about too, from business planning, raising finance, doing accounts to negotiating leases. Have you ever considered franchising? Why not take advantage of a business model with systems and procedures already in place and proven? The benefits you receive from opening a franchise rather than starting a club on your own is the fact you are using someone else’s model that they have spent a lot of time and money on, so you don’t have to make those expensive mistakes that most businesses make in the early years. Elms Personal Fitness is a new, affordable gym franchise that offers the opportunity to own and operate your own Elms Personal Fitness Club Franchise with full guidance, support and training to help make your club a success from the start. Due to the success of the current clubs, Elms Personal Fitness recently set up their concept as a franchise opportunity, as it was seen as a perfect opportunity for any

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fitness professional to own and operate their own gym. Now with 3 franchised clubs they are looking to grow their network by looking for hard-working, enthusiastic fitness professionals wanting to take the next step in their career.

YOU ARE USING SOMEONE ELSE’S MODEL THAT THEY HAVE SPENT A LOT OF TIME AND MONEY ON, SO YOU DON’T HAVE TO MAKE … EXPENSIVE MISTAKES Each franchise owner is given support from the start in helping find the premises and also negotiate the lease with the landlord. Full training is then provided in how to set up and operate an Elms Personal Fitness Franchise, the fit out and refurbishment of the unit is organised for you and the equipment is provided by Star Trac and Escape, guaranteeing great savings. A 12-month marketing plan is also provided to help make your club a success. Elms Personal Fitness provides you with a proven model, they provide you with all the systems and processes that will help make your franchise club successful, yes you still have to put in the hard work but you can do so knowing that the model has already

been successful in other locations and you will benefit from being part of a successful chain of clubs. You will also have the full support of your field support manager who is there to help you with any issue that may arise at any time. Elms Personal Fitness Clubs can operate in spaces from as little as 1,200 sq ft, which makes it an affordable franchise model. It is even something that can be run within an existing club to provide extra revenue. Each club is based on 200-250 members and although potential earnings cannot be guaranteed, as it depends on many factors, if based on company owned Elms Personal Fitness Clubs, each franchise owner has the potential to earn anything up to £50,000pa. The minimum investment needed to own your own Elms Personal Fitness Club is £17,500 (subject to status) and with good reputations with equipment suppliers and finance companies, they can even help you with raising finance. So if you are a hard-working, enthusiastic individual wanting to start your own Elms Personal Fitness Club then call or email the Elms Recruitment Team today (details opposite) or go to elmsfranchise.co.uk and complete the initial franchise enquiry form and one of the team will be in touch with you soon. For more information please visit: www.elmspersonalfitness.co.uk

Fitness experts to benefit from new scheme A new scheme aimed at personal trainers and fitness experts has signed up over 600 members in just three months. The Fitness Pro Rewards programme by Musclefood.com, has paid out almost £5,000 in rewards since it launched and has members earning up to £1,000 a month. Musclefood.com is a one-stop site supplying everything those following a high protein diet need, from top quality fresh meat to supplements and snacks including protein bread. Within six days of launching, the company had 42 members, among them independent personal trainers, gyms and former Miss Universe Rachel Grice. The programme is now attracting interest from athletes, sports teams, gym wear companies and gym equipment companies.

“WITHIN SIX DAYS OF LAUNCHING, THE COMPANY HAD 42 MEMBERS” The scheme offers members exclusive deals on protein rich food, as well as support tools and services to support business development. Each member is given a £10 voucher to try Musclefood produce before promoting it to their clients. For each referral, they earn £10. They also receive healthy recipes, diet plans, workout guides, exclusive offers and lifetime discounts. A spokesperson for musclefood.com, said: “Musclefood is about top quality, high protein foods aimed at the body builder and fitness markets. By working with fitness professionals, we’re able to offer them exclusive deals and discounts. “In turn, they’re able to educate their clients on the benefits of a high protein, healthy diet and if they choose to follow it, it will help them achieve their fitness goals. “We pride ourselves on supplying only the best. Our meats are selected based on their nutritional profile and taste, with 90% being sourced from UK farmers. All the meat is delivered fresh – we do not freeze anything. “We keep our pricing competitive with considerable savings on high protein favourites like chicken breasts and egg whites. We’re also introducing new, innovative products into the UK market. Among them are protein bread and crisps and protein ready meals.”

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ICK FITNESS THE INDUSTRIES ONLY ACCREDITED MARTIAL ARTS COURSE FOR PERSONAL TRAINERS AND FITNESS PROFESSIONALS.

TRAIN WITH BRITISH AND WORLD CHAMPIONS TO OFFER THE ONLY ACCREDITED MARTIAL ARTS BASED FITNESS TRAINING COURSE IN THE UK!

> GET YOUR CLIENTS FIGHTING FIT WITH KICK-FITNESS • Are you a personal Trainer or work in Fitness and looking to further yourself? • Then Try something new! • Kick Fitness Course Level 1

> BENEFITS • 2 day course • 13 REPs points • Increase client retention • Increase earning potential • Separates you from the crowd

INFO@KICKFITNESS.CO.UK | 07946 319906

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by Mollie Millington

Setting up a new studio space Many personal trainers teach group fitness classes. It is an easy way for club members to get to know you and build a rapport and it’s a great opportunity to demonstrate your motivational style and knowledge of body training. As the class leader, you need to be sure the delivery of the class is flawless - from the sound, to lights, to space, to equipment availability. Here are a few things to think of as you prepare the studio for your class: The music you use will set the tone of the class. Do you want a consistent BPM (beats per minute) or do you want to vary it for different exercises? Having numerous playlists on an iPod, iPhone or iPad is a simple way to be prepared. Playlists can be made anywhere, so you can maximise your time commuting or between clients to create the perfect mix. How can you play music without the right sound system? If you have your own studio, then the Economy Package from Sound

Dynamics provides excellent value for money. The cased control console includes an inbuilt vari-speed CD player, mixer amplifier that allows for separate music and voice adjustment, speakers, speaker cables and even a built-in radio mic system with wireless headset microphone. Portable systems are also available, perfect for instructors that take their equipment from venue to venue. The QX12 200w System is fantastic!

LIGHTING EFFECTS CAN DEFINITELY INJECT ENERGY INTO THE CLASS Lighting can also be really important. It’s something that can completely alter the atmosphere in a room and enhance the experience for your members in an instant - lighting effects can definitely inject energy into the class. The QTX Mini Galaxy Laser is tiny and simply stunning. Even though you could fit it in the palm of your hand it can still fill a room with fantastic clusters of laser beams and colour combinations. It even comes with a remote!

With the basics of sound and lights set up, you need to make sure there is space for the equipment you might need. If you are teaching a boxing class, make sure the pads and gloves are dry before class. Sessions using free weights, Swiss balls, or kettlebells need to have enough for the entire class. Providing an organised way to store the equipment makes the studio look more presentable and is safer too. Optional touches include a clock and thermostat. Clocks help keep sessions on time. A clock with a second hand is extremely useful for intervals. Temperatures can raise and fall easily as the seasons change and classes range in intensity. A remote-controlled unit makes adjusting temperature a breeze without interrupting class. Lighting, acoustics, music and timekeeping are all things to think about when you’re setting up a new space for training or as you start a new position. A little investment in the beginning will set the standards high and your membership retention level will reflect this in 2014. Visit www.sound-dynamics.co.uk for fantastic studio ideas

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WHAT DO QUALIFICATIONS IN THE FITNESS INDUSTRY REALLY MEAN? If youâ&#x20AC;&#x2122;re thinking about a career in the fitness industry, you need to think outside the box of just weights and cardiovascular equipment! There are many courses and qualifications in the fitness industry that will further your knowledge and enable you to become a highly skilled fitness professional. 58

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The Level 3 personal trainer qualification is your next step and completing this can open up many different routes for you to pursue. You can be employed by a gym or work self- employed in a gym or outside. Both of these options have advantages and disadvantages and it is sensible to go through each of them before making a decision. Below are a few points on each choice. Employed by a gym: Access to roughly 5000 members (depending on club size) You can usually have gym hours if you wish You will earn a wage and carry out personal training sessions on top of these which you will split earnings with the gym. It is sometimes a 50/50 split however it depends on the gym You are responsible for finding your own clients and marketing yourself. Clubs will try to help but ultimately it is down to you You will get holidays and sick pay Will usually have a certain amount of hours to work per month Freelance personal trainer: • Run your own business and work your own hours • Possible access to gym members. Some clubs allow personal trainers to carry out gym inductions

“PERSONAL TRAINING SHOULD BE FUN SO FIND WHAT YOU LIKE AND MAKE THE MOST OF IT!”

• If you freelance in a gym you can charge what you wish for personal training and the money is yours • You will pay a gym rent per month which varies club to club and by location. For example London rent will be more than Birmingham rent • You are responsible for your own taxes

BUT WHAT DOES IT ALL REALLY MEAN? People talk about being qualified in many different things but what does it mean they can do? What does the qualification allow someone to do and where will it lead them? What are the best pathways through the industry? We hear these questions time and time again and hope to dispel some of the confusion surrounding them within this article. Let’s start at the beginning with the Level 2 qualification Gym/Fitness Instructor, as this is your first step to entering the fitness industry. This qualification will allow you to work in a typical gym environment maintaining equipment, introducing new members to the gym floor and carrying out inductions to get them started. Level 2 Gym instructors will always be employed by clubs and be paid a wage. There is no freelance work involved.

• You will be responsible for driving your own clients and marketing yourself. Clubs will try to help but ultimately it is down to you • There is the possibility to earn more money as you will keep any money you earn over the amount of your gym rent Personal Training should be fun so find what you like and what will advance your career and make the most of it! There are many routes you can go down, below are some of the courses you can complete that further assist in developing your career. Level 3 GP and Exercise Referral – this qualification greater enables you to work with special populations in the fitness industry. This will allow you to train people who have injuries or certain illnesses such as osteoporosis, Alzheimer’s or mental illness’s and have been referred to you by a doctor. This qualification will allow you to

set up referral schemes with doctors and GP surgeries where they will refer patients to you. GP and Exercise referral is also the pre-requisite for all level 4 courses. Level 4 Lower Back Pain – This will allow you to work with people with particular back pain problems where you can set up similar schemes to the GP Referral scheme. Level 4 Obesity and Diabetes – This course allows you to work with overweight or obese clients and understand the impact obesity has on exercise and daily life. These clients can either be referred from the doctor or already be members of the club and want to lose weight. If you achieve level 4 status through one of these qualifications then you will be one of the few in the industry that has achieved this status. The level 4 courses take a lot of time and hard work but they are achievable by anyone who is willing to work hard and is passionate about the industry. CONTINUED PROFESSIONAL DEVELOPMENT (CPD) COURSES. What does this mean? You may have heard people speak of CPD courses or Continued Professional Development credits, these are designed to motivate fitness professionals to expand their knowledge in the industry and keep up-to-date with the latest trends and techniques. Since CPD points are required in order to be on the Register of Exercise Professionals, all REPs accredited courses will earn you CPD points. Therefore, it’s easy to find areas where you want to expand your knowledge and gain CPD credits for those courses. Typically these courses include Indoor cycling, Kettlebell Training, Suspension Training, Mixed Martial arts and Circuit training. WHICH PATH? When it comes to choosing the right path to take it is a decision that only you can make and varies from trainer to trainer, what works for one person may not work for the next. The advice we would give is you need to find out what your own unique selling point is and use your strengths to your advantage. The fitness industry is forever changing and the best information we can give is to build a solid base of qualifications that you are happy with and interests you, so when you do decide on a path you want to pursue, you can develop you career and business opportunities. If you are interested in any of the above courses please contact Discovery Learning on 0208 543 1017 or email amy@discovery.uk.com.

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TRAINING WITH PREMIER With over 20 years of experience in health and fitness training provision, Premier Training International has launched thousands of industry careers (about 30,000 at our last count!) - and plans to launch many more. With over 150 staff across 38 national training venues, including an international centre in Dubai, Premier continues to be the training provider of choice for the health and fitness industry. 60

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In this fast paced, dynamic sector, Premier is dedicated to producing the very best PTs and fitness professionals who are all fully accredited and fit for purpose. As well as offering its flagship Diploma in Gym Instructing and Personal Training to qualify learners as personal trainers, Premier also offers a huge range of courses designed to give fitness professionals the opportunity to further develop their career skills. Continued Professional Development (CPD) courses are a fantastic way for self employed PTs to keep on top of their game and progress their career with the latest research, developments and trends in the health and fitness industry. With 20% off Premier’s most popular CPD courses, they’re the perfect opportunity for PTs to increase the revenue potential

of their business. For example, suspended movement training can increase the versatility of your commercial offering as well as providing another level of expertise and keeping the client active and engaged in their PT programme. By launching pioneering initiatives such

“CPD COURSES ARE A FANTASTIC WAY FOR SELF EMPLOYED PTS TO KEEP ON TOP OF THEIR GAME” as interest-free credit on the Diploma in Fitness Instructing and Personal Training and selected other PT courses, Premier continues to deliver the very latest in training methods and health advice. Additionally, Premier offers its graduates continued backing by providing 12 months career support and guaranteed job interviews. For more information about Premier and to find out more please visit www.premierglobal.co.uk

THE HEALTH SPA

Champneys Health Resort, Tring, is looking to employ a full time Kriotherapist. C. ÂŁ20,000 per. annum There are few places in the world like Champneys Tring - a converted English Stately How where we offer high level treatments to our guests including Kriotherapy. Working as part of the fitness Team you will be responsible for the supervision of the Kriotherapy treatment area. You should be qualified in fitness or therapy techniques, equivilent to NVQ Level 3, and have previous experience of Kriotherapy. The hours are 40 per week to include weekends. Accommodation is also available. TO APPLY PLEASE VISIT CHAMPNEYS WEBSITE

CHAMPNEYS.COM/JOBS

ctivity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor Training Total Padwork Instructor T ng Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training First Aid Studio Cycl Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Nutrition fo nt Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity Award in Designing Pre and Post-Natal Exercise s Tri-Planar Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor Training Suspende T R A I N I NCertificate G I N T E R N Ain T IExercise ONAL nstructor Training Running Technique Instructor Training First Aid Studio Cycle Instructor Training to Music To Training Studio Conditioning Instructor Training Advanced Nutrition for Weight Management Advanced Nutrition for Physical Performanc l Advice for Physical Activity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor Training Total Training ViPR Training Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training e Instructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Management Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity Award in Designing Pre and Post-Natal s Tri-Planar Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor Training Suspende nstructor Training Running Technique Instructor Training First Aid Studio Cycle Instructor Training Certificate in Exercise to Music To Training Studio Conditioning Instructor Training Advanced Nutrition for Weight Management Advanced Nutrition for Physical Performanc l Advice for Physical Activity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor Training Total Training ViPR Training Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training e Instructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Management Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity Award in Designing Pre and Post-Natal s Tri-Planar Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor Training Suspende nstructor Training Running Technique Instructor Training First Aid Studio Cycle Instructor Training Certificate in Exercise to Music To Training Studio Conditioning Instructor Training Advanced Nutrition for Weight Management Advanced Nutrition for Physical Performanc l Advice for Physical Activity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor  Industry-leading fitness Training Total Training ViPR Training Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training qualifications e Instructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Management Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity Award in Designing Pre and Post-Natal  Top up your qualifications s Tri-Planar Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor Training Suspende andTraining REPs points nstructor Training Running Technique Instructor Training First Aid Studio Cycle Instructor Certificate in Exercise to Music To Training Studio Conditioning Instructor Training Advanced Nutrition for Weight Management Advanced Nutrition for Physical Performanc your earning  Maximise l Advice for Physical Activity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor Training Total Training ViPR Training Kettlebell Instructor Training Suspended Movement Instructorpotential Training Running Technique Instructor Training e Instructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Management Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity venues Award in Designing Pre and Post-Natal nationwide  Training Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor Training Suspended Movement Ins Running Technique Instructor Training First Aid Studio Cycle Instructor Training Certificate in Exercise to courses Music Totaland Group Instructor  Face-to-face ditioning Instructor Training Advanced Nutrition for Weight Management Advanced Nutrition for Physical Performance Nutritional Advice study ctivity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebellonline Instructor Training Total Padwork Instructor T ng Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training First Aid Studio Cycl with the elite Advanced training  TrainInstructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Training Nutrition fo nt Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activityprovider Award in Designing Pre and by Post-Natal Exercise as chosen s Tri-Planar Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor athletes and top PTs Training Suspende nstructor Training Running Technique Instructor Training First Aid Studio Cycle Instructor Training Certificate in Exercise to Music To Training Studio Conditioning Instructor Training Advanced Nutrition for Weight Management Advanced Nutrition for Physical Performanc l Advice for Physical Activity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor Training Total Training ViPR Training Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training e Instructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Management Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity Award in Designing Pre and Post-Natal s Tri-Planar Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor Training Suspende nstructor Training Running Technique Instructor Training First Aid Studio Cycle Instructor Training Certificate in Exercise to Music To FIND USAdvanced ON: Nutrition for Physical Performanc Training Studio Conditioning Instructor Training Advanced Nutrition for Weight Management l Advice for Physical Activity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor Training Total Training ViPR Training Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training e Instructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Management Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity Award in Designing Pre and Post-Natal s Tri-Planar Kettlebell Instructor Training Total Padwork Instructor Training ViPR Training Kettlebell Instructor Training Suspende nstructor Training Running Technique Instructor Training First Aid Studio Cycle Instructor Training Certificate in Exercise to Music To Training Studio Conditioning Instructor Training Advanced Nutrition for Weight Management Advanced Nutrition for Physical Performanc limited offer will be valid on selected 1 & 2 day CPD courses which are booked and paid for online (not valid with any other offers). l Advice for*This Physical Activity Award in Designing Pre and Post-Natal Exercise Programmes Tri-Planar Kettlebell Instructor Training Total Terms and conditions apply. Please refer to our website. Training ViPR Training Kettlebell Instructor Training Suspended Movement Instructor Training Running Technique Instructor Training e Instructor Training Certificate in Exercise to Music Total Group Instructor Training Studio Conditioning Instructor Training Advanced Management Advanced Nutrition for Physical Performance Nutritional Advice for Physical Activity Award in Designing Pre and Post-Natal

STRETCH YOURSELF AND YOUR CAREER WITH PREMIER

ENTER ONLINE

AND WIN CPD COURSES!

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SPECIALIST OBESITY & DIABETES COURSE BECOME A QUALIFIED SPECIALIST IN OBESITY & DIABETES WITH FOCUS TRAINING. LEADING TO AIQ LEVEL 4 CERTIFICATE IN EXERCISE AND NUTRITIONAL INTERVENTIONS FOR OBESITY AND DIABETES

Moving forward, with the current health of the UK population, Level 4 specialist qualifications will provide you with leading, cutting edge skills to expand your health and fitness business. These skills will be vital to succeed in the future. This qualification is aimed at level 3 qualified exercise referral instructors and focuses on how to manage obesity and diabetes using exercise and nutritional strategies. It evaluates the myths and truths surrounding obesity and provides a series of scientifically supported answers to tackle bulging waistlines and restore health and vitality. WHY YOU SHOULD DO THIS COURSE? Obesity is on the rise. Statistics from the HSE state 62.8% of all adults in the UK are overweight or obese. Obesity has a significant impact on health with a typical male client 5 times more likely to develop type 2 diabetes and a typical female client 13 times more likely. Tackling obesity is a complicated process and it is vital to have a thorough understanding of the causations and interventions available. This qualification will provide you with a real in depth understanding of all the issues surrounding Obesity and Diabetes and give you the skills

and knowledge to effectively work with this growing population. WHAT WILL I LEARN? Unit 1  Prevalence and strategies for the management of obesity and diabetes Unit 2  Causation and pathophysiology of obesity and diabetes Unit 3  Exercise and nutrition for the management of obesity and diabetes

“TACKLING OBESITY IS A COMPLICATED PROCESS”

management of obesity and diabetes 1 x multiple choice theory examination covering the causation and pathophysiology of obesity and diabetes Case Study covering exercise and nutrition for the management of obesity and diabetes Practical assessment consisting of a client consultation, 7 site skinfold assessment and delivery of a related exercise session WHAT DO I NEED? • You must be 16 or over • You must hold a nationally recognised Level 3 Certificate in Exercise Referral.

HOW IS THE COURSE DELIVERED?

• What qualification will I receive?

Once you have booked your course you will receive your learning materials comprising of a comprehensive manual and pre attendance worksheet. You will receive a call from our telephone support tutors who will explain what is required before attending. They will also provide you with details of how to receive further support throughout your learning. You will then attend a 2 day course comprising of theory and practical workshops. After the course you will have 6 weeks to prepare a hypothetical case study before returning for a 1 day practical assessment.

• AIQ Level 4 Certificate in Exercise and Nutritional Interventions for Obesity and Diabetes • 20 REPs CPD points For more information please visit: www.focus-training.com or call 0161 820 5704.

HOW WILL I BE ASSESSED? Pre-attendance worksheet covering the prevalence and strategies for the

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ukactive in 2014 In 2014, ukactive will continue forging partnerships, delivering high profile events and launching campaigns with the goal of getting more people, more active, more often

Membership

Campaigns

For more information contact memberships@ukactive.org.uk

Let’s Get Moving: Following a successful pilot in Essex, this motivational interviewing programme will be rolled out across Bedfordshire and Luton. It’s ambition is to make one exercise professional per a GP surgery a reality.

Individual Membership: In January we’ll be launching a new and improved Individual Membership. As well as concessionary rates to all ukactive events, it will give PT’s access to business advice, insurance rates and training courses designed to help them get ahead of the competition.

Events

ukactive Flame Conference and Ball of Fire, 2nd July 2014, Telford Internatonal Centre: Bringing together over 800 delegates from across the sector, Flame offers networking and education during the day followed by a huge celebration of the sector’s achievements in the evening. Leisure Industry Week, 30th September-2nd October 2014, Birmingham NEC: ukactive will be at the UK’s largest trade show for the sector, offering a varied range of networking events open to our members. ukactive Summit 2014, November 2014: Our flagship political event, offering guidence and support to our members in the run up to the 2015 election.

Inactivity Campaign: Launching at the beginning of 2014, this report will highlight the most inactive sections of the population and source helpful case studies so local authorities can roll out efficient interventions in their area.

For more information, contact campaigns@ukactive.org.uk

Publications

Together: Published every quarter, the ukactive journal will continue to offer insight and advice on the sector as a whole. For more information, contact journal@ukactive.org.uk Supplier’s Directory 2014-2015: Released at Leisure Industry Week, this is a comprehensive catalogue of all ukactive supplier members. For more information, contact info@ukactive.org.uk

For more information on all the above, contact events@ukactive.org.uk

www.ukactive.com |Twitter: @_ukactive | Facebook: Get ukactive |

Affiliate Programme Opportunity with

The Fitness Travel Company We caught up with Rob Tynan, Founder and CEO of The Fitness Travel Company to find out more about the benefits to PTs of becoming an affiliate. THE FITNESS TRAVEL COMPANY HAS BEEN ATTRACTING A LOT OF ATTENTION IN THE MEDIA, WHAT MAKES YOU STAND OUT FROM OTHER TRAVEL COMPANIES? We have several unique selling points, to name a few: 1) Our mantra: we provide people with the chance to have fun, explore new parts of the globe and experience cultures from a completely different perspective. 2) We offer a support network that creates a comfort blanket for those previously afraid or nervous of trying adventure holidays. 3) Our vision also makes us stand out. For example our elite trainers understand that we are about full transparency, we want what’s best for both them and for their clients.

the Kevin Richardson adventure... Both ways are an amazing way to build your reputation and book of business.

WHAT OTHER BENEFITS ARE THERE FOR PROFESSIONALS WHO SIGN UP TO THE AFFILIATE SCHEME?

THAT SOUNDS FANTASTIC, WHERE’S THE CATCH?

• We are working with Carl-Henrik Thorson of PURE LIFESTYLE who has built a mainframe system for Fitness pros to run their business backed up by a personalised app to monitor clients

It’s really not about catch, there are lots of companies already out there trying to bleed PTs, FTC is not like that... We are an adventure company who wish to tap into the existing knowledge and expertise of elite trainers. As I said, full transparency is better, we encourage our clients to build their reputation in the community by affiliating with charities, we offer sales training... It’s simple, as FTC grows the PT’s business grows. WHAT TYPE OF TRAINERS ARE YOU LOOKING TO WORK WITH ON THIS PROGRAMME? We are looking for level 3 and above, a positive outlook on life, must be a go getter, have travelled themselves and want to build their business.

• Higher commissions for referrals • Opportunities to receive new clients • Opportunities to travel • Sales training HOW CAN PTS SHOW THEIR INTEREST IF THEY WANT TO BECOME AN AFFILIATE? If they are interested please go to the home page scroll down and click on the affiliate button fill in the questionnaire and we can start process. It’s pretty simple. For more information please visit: www.fitnesstravelcompany.com

I’M SURE THAT THE FTC WOULD APPEAL TO A LOT OF PROFESSIONALS. ARE THERE ANY OPPORTUNITIES FOR PTS TO WORK WITH YOU WITHOUT GETTING ON A PLANE? Yes of course, most of our trainers love to be a part of our affiliate programme but ask not to travel. This just mean we pay them the affiliate travel agents commission for referrals. We have other elite trainers like Kevin Richardson in Manhattan in the USA who has over 200 of his own trainers and he only travels with his clients so we arrange everything for him and it becomes

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h it w w ie v r te in te u in m 0 1

R E K O O B T CA Personal Trainer

WHY DID YOU DECIDE TO BECOME A PERSONAL TRAINER? To help people move better, train smarter to get results. I know what a massive difference a PT can make to technique, knowledge and ultimately, results. I started out as a group exercise instructor 19 years ago but I had a burning desire to help people on a oneto-one basis. Group training is great fun, but PT is on a different level. I think everyone should invest in it at some stage. HOW DO YOU MOTIVATE PEOPLE INTO GETTING, AND STAYING, FIT? I try to explain the reasons why I am getting them to do certain exercises and the results their workouts will help them achieve. Working with fun and innovative equipment like the Total Gym makes a big difference to motivation. When clients enjoy a workout they keep coming back for more! I also provide ‘little extras’ like text reminders, motivational tips and creative ideas around things like how to fix technique, as well as lots of praise!

WHEN YOU MEET A NEW CLIENT WHAT EVALUATIONS WOULD YOU DO TO DETERMINE THE APPROPRIATE FITNESS PROGRAMME? I get them to complete a questionnaire and I do physical assessments. I have experience with bio-mechanics so am quickly able to identify how their chain of movement could be improved. We usually start by breaking this down to rebuild correct technique as this makes a huge difference to results. IF A CLIENT SUFFERS AN INJURY DURING A SESSION, HOW DO YOU HANDLE IT? I have never had anyone suffer an injury during a session, but I have to make adaptations for injuries or movement quality that they currently have. The Total Gym is a great tool for changing levels to suit someone with rehabilitation to sports training goals.

for many people is a sensitive point as they are in your hands and spending a reasonable amount of disposable income. The guidance they get is not just about the hour or less that they spend with a trainer. It is about them feeling they have backup and contact outside of that time if they need, and the support materials to help guide them in the right direction. WHAT DO YOU FEEL IS THE BIGGEST PROBLEM PERSONAL TRAINERS FACE? I believe there is a place for personal trainers and there always will be, even in hard times. I think one of the biggest opportunities we have is the unparalleled level of service and attention we are able to give to clients. This is why small group training is really taking off too, making it more affordable for some clients. Staying current, and on our toes is vital, as client results shape our future.

WHAT MAKES YOU A SUCCESSFUL PT? IS IT TRAINING YOU’VE HAD, KIT YOU USE, OR IS IT SOMETHING ABOUT YOUR PERSONALITY? A lot of success is down to experience, understanding that personal training

Master Trainer for GRAVITY UK (www.gravityuk.net) > Cat Booker is a PT and>

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Not just a PT course! - Internationally recognised qualiications - FREE PT Directory listing for 2 years! - Employer links to get you into work - Discounts with our partners - Continued career support - 4 Weeks FREE insurance - FREE website setup - Competitive prices

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