PT Magazine August 2013 by PT Live

PTmagazine

£3

FOR PERSONAL TRAINERS AND

FITNESS PROFESSIONALS AUGUST 2013

ARMAGEDDON FITNESS

GOOD GIRLS DO AEROBICS, BAD GIRLS DO ARMAGEDDON

SPEND MONEY TO MAKE MONEY

EQUIPMENT TO BUILD A STUDIO AROUND

LIW PREVIEW

BRINGING THE FITNESS INDUSTRY TOGETHER

EDITOR'S LETTER

PTmagazine

welcome PUBLISHER Myles Davies

It has been a busy year for the industry that we all know and love, and it’s hard to believe that LIW is just around the corner. It seems only yesterday since we attended LIW 2012 as a new publication without a first issue, a glint in our eye and an aim to provide our readers with a great magazine packed full of PT information.

EDITOR Jessica Rowley jessica@ptmagazine.co.uk DESIGN Juliet Symes studio@ptmagazine.co.uk

This year sees us teaming up with LIW to support their Hour of Power, if you are a PT attending this years show, be sure to sign up to this event. Set across the 3 days, Power Hour pits you against other PT’s to see who will be crowned King or Queen of Power Hour 2013. More information on LIW 2013 can be found on page 29. Be sure to visit their website www.liw.co.uk to register your attendance for this years show.

Tom Mead tom@ptmagazine.co.uk MULTIMEDIA DESIGN Adam Daniels adam@ptmagazine.co.uk ADVERTISING Janet Duncombe janet@ptmagazine.co.uk Yasmine Brown yasmine@ptmagazine.co.uk GENERAL info@ptmagazine.co.uk ACCOUNTS Julie Johnson julie@ptmagazine.co.uk

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Hello and welcome to the August issue of PT Magazine

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Image courtesy of Armageddon Fitness, visit www.armageddonfitness.com for more information

Time seems to have flown by, and we can hardly believe that October will see our 1-year anniversary! 6 issues in and still going strong. We have welcomed on board new staff members, moved to a new office and are gearing up for some fantastic changes coming soon. Keep an eye out for our new iPhone/iPad edition of PT Magazine that will be hitting Apples Newsstand soon. This time round we take a look at some key issues within the industry including music licensing – whats it all about and how does it effect you? (p28) We also showcase some fantastic pieces of kit that you can build a studio around, in ‘Spend money to make money’ (p20). Also this issue, we revisit our friends at Armageddon Fitness and take a closer look at the licensed fitness program that is taking the UK by storm (p18). As well as our usual articles from our wonderful expert panel that will be sure to touch on subjects close to you and your business. Its time to sign off, that’s it from me for another issue, from all of us here at PT Magazine thanks for sticking with us and we look forward to bringing you our 1 year anniversary issue in October.

PUBLISHERS: Magic Fountain Media Ltd, Office 10, Epsilon House, Masterlord Office Village, Ipswich, Suffolk, IP3 9FJ PRINTED BY: The Magazine Printing Company PLEASE NOTE: Points of view expressed in articles by contributing writers and in advertisements included in PT Magazine, do not necessarily represent those of the publishers. While every effort has been made to ensure the accuracy if information contained in PT Magazine, no legal responsibility will be accepted by the publishers for incidents arising from use of information published. All rights, including moral rights, reserved. COPYRIGHT: No part of this publication may be reproduced, stored in a retrievable system, or transmitted in any form or by any means without the prior written consent of the publishers. ©Magic Fountain Media T/A PT Magazine. Printed in the UK by The Magazine Printing Company using only paper from FSC/PEFC suppliers www.magprint.co.uk

Stay Fit, Stay Happy, Stay Healthy

Jessica Rowley p31

Subscribe to PT Magazine now for only £12 and be sure to never miss an issue! Visit www.ptmagazine.co.uk to find out how

p29

CONTENTS

INDUSTRY FOCUS News from the fitness industry

TRENDS VS FADS Keeping up to date with trends and patterns

CARVING OUT A NICHE Differentiate yourself from your competition

JUST BE BETTER You need to be likeable in addition to being educated

BUILDING THE PERFECT BOTTOM! Something for your clients to try at home

HOW TO GET 3 NEW CLIENTS IN THE NEXT 30 DAYS Persistence is the Key

IT'S NOT A FAD... IT'S A DISCIPLINE Armageddon Fitness, what’s it all about?

SPEND MONEY TO MAKE MONEY Equipment to build a studio around

HUNGRY LIKE THE WOLFF 23 Christianne answers more of your questions RESISTANCE BAND WORKOUT Looking for a practical workout to give your clients? Then try this!

MUSIC LICENSING FOR YOUR BUSINESS All you need to know

LIW SHOW PREVIEW Have you booked your ticket yet?

ADVANCED LEARNING LOANS Do they add up?

ENERGISE, EDUCATE + EXCEL 32 WITH PREMIER TRAINING 20 years and still going strong THE UKACTIVE AND MATRIX FLAME AWARDS 2013 The moves and shakers in the fitness indusrty

ADVERTISE, REFER, GET PAID... Is an affiliate program right for your business model?

MOBILE PERSONAL TRAINER TOOLKIT What to always have on hand

CONQUERING YOUR FEAR OF FAT One client’s journey to eat the food she loves

BLISTERS, ACHES + NIGGLES A Guide to running injury prevention

CHOOSE FITNESS, NOT FADS, 45 FOR LONG-TERM HEALTH Qualified fitness professionals know there’s no short cut to weight loss HOW TO ACHIEVE OVERLOAD 46 WITHOUT OVERTRAINING The fine line between overloading for results and overworking to fatigue WHAT IS GOOD FOR YOUR CLIENTS 49 TO HAVE ON THEIR PLATE? Health coaching isn't about directly solving anyone's problems. Your primary job is listening... 10 MIN INTERVIEW With James Griffiths of Wild Training

p20

p41

p28

experts

Kristoph Thompson

Previously worked as a Strength and Conditioning Coach with professional baseball and basketball teams in the USA, and now runs his own PT business in the UK continuing to train athletes and those of all fitness levels.

Lucy Johnson

An expert at coaching personal trainers and other fitness business owners how to make more money, get more clients and dramatically improve the quality of their lifestyle in the next 3-6 months.

Greg Sellar

Greg is a Nike-sponsored presenter with instructor training experience in over 40 countries worldwide. He works in marketing and business development as a consultant to several fitness brands through www.gregsellar.com

Mollie Millington

London based personal trainer who offers in-person and virtual training support. Twitter (@PTMollie), or www.ptmollie.com

Kelly Du Buisson

Elite personal trainer and Creator of The City Workout online. She trains profile models and TV presenters as well as being a published fitness writer for local and national press, including Zest, Grazia and Red Magazine.

Allan Collins

Allan is the Director of Education at Jordan Fitness, and has worked within the fitness industry for 15 years as a personal trainer, strength and conditioning coach and biosignature practitioner, and has tutored for 10 years.

Richard Callender

Richard has over 18 years experience in the health & fitness industry, and has become a widely respected and approachable fitness expert, tutor and presenter both nationally and internationally.

Christianne Wolff

The go to celebrity trainer coach, that helps fit pros go from local business to national stardom. She has appeared in over 50 national magazines, was the first female columnist for Mens Fitness, has trained A list celebrities on film sets and gained sponsorships and TV deals.

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Industry Focus Welcome to the industry focus page, if you have something that you want to announce then get in touch. e: news@ptmagazine.co.uk.

GOODWOOD INVEST IN GYM EQUIPMENT The Goodwood Hotel and Health Club, located on the prestigious Goodwood Estate, in the Sussex Downs, has invested in state-of-the-art fitness equipment, bringing its gym into the 21st century. The facility features the Waterbeach Treatment rooms, now showcasing a selection of Precor cardiovascular equipment, including AMT’s with Open Stride, as well as treadmills, upright and recumbent bikes. All the CV equipment offers Precor’s latest innovation Preva networked fitness, a suite of tools designed to help attract, engage, motivate and support members. For more information, visit www.goodwood.co.uk/health-club

EMERALD FROG MARKETING WINS NATIONAL AWARD Ely based marketing agency, Emerald Frog Marketing, have won the Highly Commended Best PR and Marketing Company award at the inaugural national Sports Trade Awards 2013 held in the Cotswolds on July 7th. “We were delighted to receive such a national accolade” says Jo Evans, Director at Emerald Frog Marketing. “It was indeed a privilege to rank among such top brands and we would like to thank everyone who voted for us”. For more information on Emerald Frog Marketing visit their website www.emeraldfrog.co.uk

GIVE STRENGTH TRAINING A BOOST As fitness experts you know that resistance training is the key to weight loss, muscle gain and a lean physique for both men and women. From crossfit to weight training, to running programmes and rehab Gorilla Sports has the equipment you need, particularly with some of the latest additions to arrive this summer. Weight Bags, as used by the military and police, are perfect for adding a new twist to strength workouts. They can beef up all the old favourites including pushups, squats and lunges as well as adding extra resistance to plyometric workouts. These durable, dual handle weight bags are keenly priced starting at £34.99 and come in 5-, 10-, 15-., 20-, 25- and 30Kg. Snap up this bargain as these new additions are fast becoming one of our best sellers. The Gorilla Sports weighted vest is one of our most popular items and we are sure that the new design will be even more successful. It has a cool, crossover design, complete with a pouch for water so it is ideal to wear on training runs or hikes to help boost fitness. It has a comfortable padded design, with a chest strap to ensure a secure fit even whilst running or working out. It comes in 5-, 8- and 10Kg and is priced from £34.99. If you are looking to target more specific areas then why not introduce your clients to Gorilla Sports wrist and ankle weights. These adjustable weights fit all sizes and come in weights of 0.5-, 1-, 1.5- and 2Kg weights in four different colours. Add them into any workout to help strengthen the calves, legs and arms. Prices start from just £6.99. Buy direct from www.gorillasports.co.uk and don’t forget to email help@gorillasports.co.uk if you are buying in bulk to find out about our great discount scheme.

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THE RUNNING SHOW IS BACK WITH MANY EXCITING SEMINARS, BRANDS AND EVENTS Taking place at the perfect show venue, Sandown Park, The Running Show will be held on 23rd and 24th November. It is fast becoming the annual focus for running in the UK and with over 100 brands – from nutrition, to apparel, to physio services and rehabilitation, to shoes and training advice – it is a one-stop running destination. For more information visit www.runningshow.co.uk.

BODYCARVER 2.0 ENTERS FITNESS MARKET BODYCarver 2.0 is the world’s most advanced ski and snowboard fitness trainer. The machine, which delivers unrivalled conditioning for winter sports enthusiasts, has now arrived as a fitness solution for clubs looking for an innovative, engaging piece of equipment, which provides an intense and effective workout.For more information, visit www.club-alpine.co.uk/bodycarver

THIRD CLUB FOR ANYTIME FITNESS FRANCHISEE Following on from the success of his first two clubs, Robin Drysdale, franchisee with the world’s fastest growing fitness franchise Anytime Fitness, recently opened a third club in Yardley, Birmingham. Two units, part of the newly extended Tesco anchored retail park, have been combined and transformed into a 4,600 sq ft gym featuring Precor cardiovascular equipment, including treadmills, elliptical crosstrainers, upright and recumbent bikes, all with integrated personal viewing screens. For more information about Anytime Fitness, to find a club, or enquire about franchising opportunities visit www.anytimefitness.co.uk

MERRELL AND GORE CREATE EXCLUSIVE MINIMAL FOOTWEAR FOR AUTUMN/WINTER 2013

EVERYONE WANTS A SIX-PACK In a recent survey carried out by Gorilla Sports the part of the body the majority of respondents wanted to improve was their abs (41%), which is why we know that people are always looking for new ways to sculpt those abs. While any professional will prescribe a clean diet, HIIT and plenty of core work, we have introduced the Ab Wheel Abdominal Trainer to give that extra boost to training. It has tough rubber, non-slip treads on the wheel and comes soft handle grips for maximum comfort. So if you want to introduce your clients to a different way to train their abs, or simply add something extra to freshen up training regimes add this to your fitness toolbox for just £6.99. Buy direct from www.gorillasports.co.uk and don’t forget to email help@gorillasports.co.uk if you are buying in bulk to find out about our great discount scheme.

LIFE FITNESS’ NEW APP TECHNOLOGY FOR GYM EQUIPMENT - LFCONNECT Leading outdoor footwear and apparel brand Merrell has teamed up with W.L. Gore & Associates to create two exclusive products launching Autumn/Winter 2013. The Merrell GORE-TEX® ConnectFit range delivers products providing an incredible natural glove-like fit with exceptional breathability and waterproof performance. Developed with the end goal of creating the most natural feeling GORE-TEX® shoes possible, three key design and construction processes were the focus of the collaboration. For more information, visit www.merrell.com

Life Fitness opens up its cardio equipment for seamless integration with mobile phone apps. This means you can carry your fitness programme in your phone and measure performance on the treadmill or outdoors. Life Fitness machines are compatible both with Life Fitness’ own app, LFconnect, and popular brands such as runtastic and Wahoo; and LF Connect is works with both i-phones and android handsets. Since the app cleverly uses cloud technology to store data, the information you save will not be a drain on your phone’s memory. For more information visit www.lifefitness.com

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TRX FORCE TRAINING GOES EVERYWHERE WITH NEW FORCE SUPER APP

FAREHAM LEISURE CENTRE CROWNED LEISURE CENTRE OF THE YEAR AT THE FLAME AWARDS.

SPRUCE UP YOUR TRAINING GEAR FOR SUMMER Revamp your training gear for the summer season with some great value staples from Gorilla Sports. It has introduced a whole range of new products for summer 2013 catering to the needs of both yoga and aerobics studios and fitness instructors. Gorilla Sports Deluxe Yoga Mats now come in a range of five different colours – pink, purple, aqua green, light blue and black – to match any colour scheme. There are now two sizes to choose from, a smaller, slimmer version that is perfect when studio space is tight measuring 190x60cm and a larger version that offers a great space for workouts at 190x100cm. Both mats offer genuine support during floor work, with a thick padding of 1.5cm and a robust finish. They come with elastic ties to keep them neatly rolled when not in use. Prices start at just £19.99. Also added to our aerobics range are two new 55cm inflatable gym balls in silver and pink. Each comes with its own pump for easy inflation and at just £9.99 offer fantastic value for money. If you train your clients with medicine balls then you will love the new dual grip medicine balls that have just arrived in the Gorilla Sports range. These weigh in at 3-10Kg increasing in one kilo increments. They are finished in robust tough black vinyl with two easy-grip handles. They offer great value for classes and guided workouts starting at just £34.99. Get your clients’ hearts racing with that old favourite the skipping rope, now available in leather or plastic with a range of coloured grips from just £6.99 each. Buy direct from www.gorillasports.co.uk where you will find a range of top quality gym equipment to meet all your needs. Email help@gorillasports.co.uk to enquire about trade discounts. Also if you run a boot camp or regular fitness classes don’t forget to ask about how we can help you to inspire your clients by joining in with the Bootcamp Challenge which offers prizes to your top performers, with NO promotional work required from you in return.

The TRX FORCE Super App brings the ground-breaking TRX FORCE Tactical Conditioning Programme, that’s used in many branches of the Military, alive on the iPhone and iPad. The TRX FORCE Super App is available for anyone at any fitness level, ready to take on a serious challenge and experience serious results.

Fareham Leisure Centre, which is run by Everyone Active in partnership with Fareham Borough Council, was one of fifteen centres in the UK shortlisted for this award after a process that saw in excess of 100 venues apply. This is the second time that Fareham has won this title – a feat that has never previously been achieved.

The complete line of TRX products, training programmes, education and accessories can be purchased directly from TRX online at www.trxtraining.com/uk

For further information about fitness or swimming lesson membership, or for details of the wide range of activities available please visit www.everyoneactive.com

FX-SPORT VR1 PROGRAMMABLE PERSONAL TRAINER HEADPHONES

JORDAN FITNESS EXPANSION MEANS NEW HEADQUARTERS Functional Fitness specialist, Jordan Fitness, has moved from rural Cambridgeshire to new headquarters in Kings Lynn, Norfolk, to accommodate the success of their growing business and to allow for expected future expansion. The new premises, Jordan HQ, comprise an impressive 94,000 sq ft of combined office and warehouse space. In addition, Jordan Fitness’ new headquarters includes a brand new purpose-built design concept room, “The Innovation Lounge”; a photography studio and fully operational gym showcasing the Jordan Fitness range. For more details visit www.jordanfitness.co.uk

A first of its kind for the sports world, the VR1 headphones are a cool new wire-free motivational training aid. Integrated is a premium quality 8GB mp3 player, with functionality which allows the user to download their own personal trainer/fitness programmes customised for any workout. Create workouts yourself with instruction, time notifications and motivational messages in your own words, or download them for free from the FXSport website. For more information, visit www.sound-dynamics.co.uk

RLSS UK AND IQL UK LAUNCH NEW FIRST AID QUALIFICATIONS Following extensive consultation with operators in the leisure sector, IQL UK has announced the launch of four additions to the Royal Life Saving Society UK’s (RLSS UK) qualifications portfolio. The new First Aid qualifications have been developed to provide a clear path for trainers to deliver First Aid qualifications that support the needs of the leisure industry and meet the requirements of the Health & Safety Executive. To find out more about the qualification syllabus, resources and how to sign up to take part or deliver courses, please visit www.rlss.org.uk

TrendsVsFads A

s fitness professionals we are duty bound to follow our noses, our clients’ needs and to be constantly aware of the tides of change that occur within our industry to stay up-to-date with trends and patterns. As a result of this we should be casting our eyes across the fitness horizon and seeing what is currently working (the trends) and what is not (potential fads). The American College of Sports Medicine (ACSM) annually reviews the health and fitness landscape, providing us with the current fitness trends worldwide and ensuring we as professionals are not wasting our time solely on flogging a potentially dead horse. As a personal trainer, group fitness instructor and business consultant I need to be aware of the market. Making the wrong call as a trainer may mean less participants in a class, but making the wrong call as a consultant could cost someone’s business tens of thousands of pounds and your reputation. The list is not to be considered a ‘to-do’ list, but an opportunity to gauge what you are currently doing and increase your potential to grow financially both in the short term and the long term. A large number of trainers are not entirely comfortable with business development side and so by analysing their existing skill-set alongside the needs of the market they should be in a better position to increase their revenue.

Current trends for 2013 already show that the market wants more qualified and experienced trainers leading the way and this underlines why there has been much debate about unqualified instructors leading group fitness classes. The report

THE MARKET WANTS MORE QUALIFIED AND EXPERIENCED TRAINERS LEADING THE WAY has also pointed towards a small step away from equipment led classes and towards more bodyweight inspired workouts (i.e Armageddon, Insanity, etc) that incorporate core, functional and weight loss training methods to achieve an end result. The common denominator between these types of classes is that they are often devised to accommodate a range of ages/levels and therefore it enables greater participation at the older and younger ends of the market. Personal training specifically has cemented itself into the top ten and has now become a firm foundation of fitness and a product that more health clubs/gyms should be investing in because of its direct ability to affect member retention, reduce staff attrition and increase revenue across the board. So, in short, you need to know how the land lies so that you can validate your position,

By Richard Callender

follow trends as they occur and minimise the risk of wasting time/money developing your skills in areas that may shortly be construed as a fad. For the foreseeable future we have a plan, it involves us professionals using both complex equipment and simple bodyweight, it means affecting a wide range of people in groups and it is all about getting results. The below is taken from the ACSM definitive list and for more information you should take a look at the full listing at: www.acsm.org The top ten fitness trends predicted for 2013 are: 1. Educated, Certified and Experienced Fitness Professionals 2. Strength Training 3. Body Weight Training - (New on the list) 4. Children and Obesity 5. Exercise and Weight Loss 6. Fitness Programs for Older Adults 7. Personal Training 8. Functional Fitness 9. Core Training 10. Group Personal Training

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Protect Now or Potentially Pay Later The experts from insure4sport ® explain why it is absolutely crucial for all Personal Trainers and Fitness Instructors to get insurance cover. As a Personal Trainer you need to provide training advice and care for all clients. The safety of clients is paramount, but the unfortunate fact of life is that accidents do happen. Although you may not be specifically at fault and you may have taken steps to mitigate the chances of accidents, the injured client may wish to pursue a claim for compensation, in which case you could be liable to pay costly legal fees and damages. In some extraordinary cases, there may not have even been an incident in which you were involved that you can end up paying for. One such case in point happened when a client allegedly injured her back during a session with her Personal Trainer. The injury was not reported during the session and the client went on to complete more work in the gym after the training session. The client had a previous back problem, and thus the training plan had been devised, with the advice of her doctor too, to strengthen her back. The client brought an injury claim against her trainer which went to court. During the hearing, the evidence from the Personal Trainer was found to contain one small error, about the date a disclaimer was signed, and therefore the judge decided all evidence could be flawed and found in favour of the client. The damages and legal fees awarded totalled £52,800. Luckily, in this case, the Personal Trainer was insured so the costs were covered. However, if the Trainer had not been insured, this individual would have had to pay that substantial sum himself. How would that impact on you? All Personal Trainers need to be covered for at least Public Liability and Professional Indemnity insurance to protect yourself and your business. Public Liability insurance covers you for any damage or legal costs arising from third party bodily injury or third party property damage. For example, if someone under your tuition injured themselves and brings a claim for compensation against you, then you would be covered under Public Liability. Professional Indemnity insurance covers you for breaches of professional duty as a result of negligent acts, errors or omissions – in other words, will insure you against any errors you make as a Personal Trainer. For example, if your coaching techniques were questioned when a client suffered an injury resulting from your advice, then you would be covered under Professional Indemnity. There are several difference types of cover available, that vary dependent on monetary value of cover and how many different eventualities you are covered for. One company aiming to do something different is insure4sport ® with their specialist fixed price policies. Policies are incepted and maintained online and customers can build policies on the website to suit their own individual requirements. Policies can also be updated, upgraded or renewed online – making things as easy as possible for Fitness Instructors and Personal Trainers. Plus all insure4sport ® Personal Trainer and Fitness Instructor policies come with an exclusive 10% discount for PT magazine readers.

by Kristoph Thompson

CARVING OUT A

PT NICHE A

t a time where the fitness industry is becoming more sophisticated and segmented, is it prudent to apply the same approach to your personal training business? Whether it’s specialist spinning studios, no frills budget gyms or crossfit boxes, the fitness consumer now is faced with so much more choice than the generic one size fits all gym chain that once dominated the market. A PT needs to differentiate themselves from other trainers. Price is one way of separating yourself, but continually slashing hourly rate tends to be a race to the bottom and should be avoided unless you’re prepared to work for peanuts. There will always be someone with a cheaper offering and you have to be happy with the amount of money you’re getting each hour if you’re to offer a great service. Specialising in a specific form of training or working with a particular group is the best way to establish a point of difference between you and your competitors. The formula here is relatively simple; find something you’re passionate about and enjoy, then do all you can to be the best at delivering training in that field. Newly qualified trainers may struggle to find a specialism because even the best PT qualifications won’t cover every single facet

of training. They will however, give you the skills to be able to understand various forms of training and equipment so you can make an informed choice as to what will work best for you. Try to experience all of the different forms of training firsthand, read as much as you can and determine what appeals to you most. This is going to be the thing that you hang your hat on for a while so you have to enjoy doing it.

PICK SOMETHING THAT WORKS WITH YOUR INTERESTS AND PASSIONS, SO YOU’LL ENJOY TRAINING EVERY CLIENT There’s no sense in trying to turn yourself into an army-style drill sergeant and set up your own military bootcamps if your personality doesn’t fit that mould. You’ll struggle to be the best in that area and over time your motivation will wane. Pick something that works with your interests and passions, so you’ll enjoy training every client. You don’t need to reinvent the wheel and come up with your own hybrid form of training, you just need to own a particular space in the market. This could

be working with a specific sport such as golf, specialising in a piece of equipment such as kettlebells, or working with clinical populations or young people. Invest in yourself to make sure you are, and remain to be, the authority on that form of training. This puts you in a position of strength and enables you to justify your hourly rate. Set aside a CPD budget to keep your skills and knowledge relevant, and don’t be afraid to increase your prices to reflect the benefits of this additional experience. Education is at the heart of being the best. Learning from and working with the most knowledgeable and eminent practitioners is the best way to develop your skills. The Physical Company (www.physicalcompany. co.uk) offer their own training series for instructors to compliment each piece of equipment they sell. Once that training has been completed, don’t stop there. Put a date in your diary to update or refresh these skills by attending seminars or taking additional courses. Give yourself an identity and ensure this is clearly visible in all your marketing and promotional material. You’ll stand out from all the other PT’s in the area and take more enjoyment out of your job.

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Join REPs today and maximise your career prospects! What is REPs? The Register of Exercise Professionals (REPs) is the independent public Register that recognises qualifications and expertise of exercise instructors throughout the UK.

“REPs is the stamp of approval confirming that an exercise professional can do what they say they can do.” Dame Kelly Holmes

Established for over 10 years, REPs exists to provide a system of regulation for Instructors and Trainers, protecting the public and bringing credibility to the sector. Many employers expect their Instructors and Trainers to be REPs Registered, providing assurance that their team has the correct skills to deliver safe and effective practice.

Join REPs and gain access to: • Discounts on products and services • Access to activepassport™ • Opportunities for Continual Professional Development (CPD) • A range of services to support your career and business!

Telephone: 020 7 632 2022 Email: info@exerciseregister.org www.facebook.com/REPSUK @REPsUK

JUST BE BETTER W

orking for several large brands in the industry, one of the main differences between who they choose to work with and who they don’t, comes down to the ‘degree of difficulty’ factor. If people are perceived as being too difficult to deal with or can’t represent themselves in a way that befits, how can they be expected to carry the weight of a major brand? I’ve spoken before about you being your own brand and everything either directly or indirectly pointing to you as a trainer and person. You aren’t just the sum of your client programming and member relationships. Like any other job or profession, it’s just as much about ‘who’ you are as it is about ‘what’ you do that guarantees longevity. To put it plainly, you have to be likeable in addition to being educated. There are a lot of trainers looking for career progression and taking those ‘next steps’. It’s important for you to know that companies aren’t interested in just a hot trainer with a few good ideas; they’re looking for a complete package right from the outset. They’re too busy in their own roles and running their own companies to have to worry about baby-sitting people who underperform or need constant reminders or rebuking. If you want to succeed, just be better.

I’ve known of people being passed up for major job opportunities because of their illiterate emails, tardiness at replying to communication, lack of awareness as to who they’re addressing and the tone they use in communications. Any of these warning signs can easily be interpreted (either rightly or wrongly) into a bigger picture that assumes the person would

YOU HAVE TO CONSIDER WHO YOU ARE AND HOW YOU WANT TO BE PERCEIVED BY OTHERS never be able to write a manual that would make the grade, or have the eye for detail to ensure a high quality product or programme. It also translates that in times of urgency, a response would not be likely forthcoming and when it does come, it’s dismissive and/or lacks details. Too hard – next person. Most people will buy into who you are as a trainer. That’s the easy part. If you want a long term career in the fitness industry that moves beyond personal training, you have to consider who you are and how you want to be perceived by others. Here are a couple of things that might help bridge the gap:

by Greg Sellar

Don’t trash-talk other products or programmes – they’re in business and believe they have a good thing going and it might be just your opinion that they don’t. Answer your emails in a timely manner and don’t start a conversation with those immortal words, “sorry, I got your email but I just haven’t had time to reply”. Write your emails with proper sentence structure, grammar and spelling. When talking to company representatives, be sure to acknowledge that they know their products and programmes better than you and that you are interested in learning from them – trainers can be too quick to volunteer their own opinion as gospel, when it might sit at odds to a company ethos or policy. Remember “you’re on before you’re on” – it’s how you carry yourself in conversation, in dress and in relation to those around you. A bad attitude, lack of enthusiasm and combative tone will have companies running a mile in the opposite direction. At the end of the day it is simple. Just be better.

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Building the

Perfect Bottom T

here are lots of men and women looking to sculpt their derrière into the perfect bottom, so the two questions that arise are (1) What is the perfect bottom? (2) What exercises will help me build it? WAIST:HIP RATIO Waist:Hip ratio (WHR) is the ratio of the circumference of the waist to that of the hips and can be an indicator or measure of the health of a person, linked with the risk of developing serious health conditions and even linked to perceived attractiveness. The World Health Organisation say that abdominal obesity is defined as a waist:hip ratio above 0.90 for males and above 0.85 for females, and that a score of 0.7 for women and 0.9 for men has been shown to correlate strongly with general health and fertility.

A WELL-PROPORTIONED WAIST AND HIP ARE MOST IMPORTANT MEASURE OF ATTRACTIVENESS Maybe of more interest than the health implications of a high WHR, is the fact that it may make you less attractive to the opposite sex. This idea was first proposed by evolutionary psychologist Devendra Singh at the University of Texas at Austin in 1993, who found the optimal 0.7 WHR for females in 2,500 year old sculptures of the Roman Goddess of Love and Beauty in Europe and Asia. Although there may be some regional variation based on geographical preferences (0.6 for China, South America, and some of Africa, or 0.8 in Cameroon and Tanzania), normal body fat distribution and a 0.7 WHR were associated with being most attractive, sexy, intelligent and healthy (regardless of breast size), whilst a lower WHR as only associated with youthfulness. Simply put, for females a well-proportioned waist and hip are most important, whereas for men the focus should be also developing broad shoulders to complement the optimal waist and hip circumferences. So what are some of the best exercises for developing the ideal hip part of the WHR?

By Allan Collins

Perfect Bottom Exercises

The following exercises are some of the best for developing a perfect behind:

KETTLEBELL SWING This is a continuous, dynamic exercise that works the hamstrings, glutes and back musculature Take hold of an appropriate weight Kettlebell with 2 hands (usually 12-16kg or more for a female, and 16-20kg or more for a male) Limit the knee bend by keeping the shins vertical and swing the kettlebell between the legs Thrust the hips forward until the body is vertical and squeeze the glutes at the top (imagine you are holding a £20 note between your cheeks) to ensure maximal glute contraction Perform multiple sets lasting from 20-60s (for longer sets use a slightly lighter kettlebell and slightly heavier kettlebells for shorter sets).

BARBELL ROMANIAN DEADLIFT This is a slower, strength-based exercise that works the hamstrings, glutes and back musculature. Take hold of an appropriate barbell with 2 hands (should be the weight suitable for sets of 10-12 repetitions) and stand upright. Limit the knee bend by keeping the shins vertical and lower the bar down to mid-lower shin level. Pause briefly then push the hips forward and tighten the glutes again, repeat for 10-12 reps until failure and for 2-4 sets.

For the full article and more bottom toning excercises, visit www.ptmagazine.co.uk

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HOW TO GET 3 NEW CLIENTS

IN THE NEXT 30 DAYS

he first thing I do when a client asks me “What do I need to do to get 3 new clients in the next 30 days?” is I ask “Why do you actually want 3 more clients right now?” More often than not the response is “Because I need to make more money”.

2/ Increase frequency - Invite your clients to train more often with you. If you don’t have time to fit in more sessions consider doing support phone calls in between workouts instead or adding nutritional plans or home workouts.

So let’s look at this in a different way. If what you really want is to make more money then you probably don’t even need more clients. Instead, think first of all about your existing clients. They are the people most ready and willing to spend more money with you because they already trust you, they already pay you and they already know you are good at what you do. It’s much harder to get someone to start paying you than it is to get someone already paying you to spend more with you.

Whatever you need to do to help them achieve their goal more quickly, just offer it to them. You’ll be amazed at how many of your clients (who you thought had no money) will say yes simply because you asked them and explained how it would benefit them if they did.

THE FASTEST WAY TO PICK UP NEW CLIENTS IS ALWAYS FACE TO FACE CONTACT Two ways of doing this are: 1/ Increase your prices - Did you know over 30% of your current clients would happily pay you up to 50% more than they are now for your services? I know this because I’ve worked with over 500 trainers and seen it happen over 500 times. Tell your current clients you are increasing your prices ( just by 10-20% to start with) and you’ll see more than 85% of them stick around and have no issue with it. That’s an immediate pay rise for you.

Now on to those 3 new clients (if you still want them now) in 30 days. The fastest way to pick up new clients is always face to face contact. You HAVE to actually get out and talk to people, and they’ll be glad to hear from you if you can help them. So start by writing a list of where your ideal clients are already hanging out, then approach the owners of those shops, services and places to ask if they want to help you offer free sessions, free talks or free body assessments to their customers. Don’t worry if you get rejected at first, just move onto the next shop or service. Someone will say yes if you persist. The “free” part is the key. Don’t go out and expect to sell to people straight away. Offer them something for free, do a great job, win their trust and then tell them about what you do. Two shops or services promoting your free offer should get you

4-12 enquiries in 30 days. You only need 3 of them to say yes to working with you after they’ve had their freebie and you’re there. It really is that simple. The reason why it doesn’t work for most people? Because they don’t actually go out and do it. They say they will, or they start it but they never actually finish it. Go out and do it, be brave, be persistent and I guarantee you’ll have your 3 new clients within the month.

Lucy Johnson is an expert at coaching personal trainers and other fitness business owners how to make more money, get more clients and dramatically improve the quality of their lifestyle in the next 3-6 months. She works on building confidence levels and gives clear action plan on the exact 12 step “formula” to getting any business Fully Booked with high-paying, low-maintenance clients fast. To claim your free marketing CD from Lucy go to: www.fullybookedformula.com

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IT’S NOT A FAD… IT’S A W

ith the ever increasing competition in the PT market place, how do you set yourself apart from the rest? This is a question that we get asked quite a lot and is something that we discuss with many training providers in the UK. Following on from the June issue, we wanted to take a closer look at a licensed fitness programs and get up close and personal with one of our favorites. Designed to get your clients hearts racing and provide you with the marketing and business support you need to make it a success, Armageddon Fitness was born. Crafted by Richard Callender back in 2008, the aim was to take a step back to the future and take clients deeper into the world of VIIT© (Variable Intensity Interval Training). “I wanted to target speed, strength and stamina but without the limitations of equipment” Richard explains, “and so Armageddon was born. Over the years I have taught sessions to all types of people; elite athletes, students, the military, severely deconditioned individuals and everyone in between and I am yet to

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teach the same session twice because Armageddon is constantly evolving and I am constantly learning...” Armageddon is a fast paced, variable intensity group fitness and personal training concept for people of all levels and led by certified fitness professionals. It is

based around a circuit framework, carefully designed to encourage development in your fitness and aids in both fat loss and muscular improvement. The class is a mixture of group fitness VIIT©, innovative component design solely based upon body weight and a unique blend of intensity levels that encourage fast results and continuous progression. Armageddon is not a bootcamp, it is not merely a circuit

training class, it is results based variable intensity training for everyone. The concept has been a huge underground success around the UK for the past few years with’ creator, Richard Callender, eventually taking it onto our screens as part of his intensive and effective training regime on ITV1s The Biggest Loser. What has made the concept such a success is the original blend between functional fitness training, a pulsating soundtrack, and high levels of fitness instruction and motivation. One of the most important aspects about Armageddon is that it has been devised to effectively train participants regardless of age, sex or ability, and allows the instructor the freedom to utilise their own experience and skills whilst creating a fun, dynamic exercise environment. Armageddon instructors believe that by helping people out of their comfort zone, training them at a level higher than they are accustomed to, and using their combined wealth of fitness knowledge, they can create a fitness session that is effective, addictive and fun for everyone.

DISCIPLINE… Armageddon is personal training in a group fitness environment. Another reason that makes Armageddon uniquely different is that they have created the Armageddon Intensity Matrix - AIM, (Launching soon!) to work alongside the

ARMAGEDDON IS THE FAST PACED, VARIABLE INTENSITY GROUP FITNESS AND PERSONAL TRAINING CONCEPT FOR PEOPLE OF ALL LEVELS class. This enables participants worldwide to monitor their progress, see their fitness levels improve and grade themselves according to their ability to complete specific workouts. The Armageddon Team have created a range of workouts that can be performed at home, at work or the gym and means, unlike many other group fitness classes, the motivation isn’t only to complete the class…it’s to take control of your body. Burn calories, develop lean muscle, improve your clients’ health and fine tune their fitness in an Armageddon session!

BECOME AN ARMAGEDDON TRAINER + BE THE DIFFERENCE THAT MAKES THE DIFFERENCE You might be someone who trains the next elite athlete, shows a client the way to better health, helps a stranger to lose a phenomenal amount of weight and you might be even be the person that makes a real difference to someone’s health. While there are no guarantees, we do believe that by showing you how to run successful Armageddon classes we can help you to create innovative training sessions, provoke thoughtful debate, develop your skills to become role models and help make fitness fun and functional to thousands. The Armageddon class/training concept is designed for you if you are one or more of the following outlined below: An existing fitness professional who wants to offer a mixed intensity, results based workout to your class repertoire that displays your ability to train, adapt and prescribe exercises to both the general public and other sport/exercise skill sets. A health club/fitness operator who is seeking to increase the quantity and quality of their existing class schedule without the continual outlay usually associated with licenses and to offer an exciting new class that caters for the mass market. New instructors to the industry trying to develop their own training style, improve their knowledge and create their own identity whilst not wanting to follow a similar path to everyone else. A sportsperson or athlete wanting to incorporate their training techniques and regime into a controlled class environment to develop a training workout appropriate to their given sport or activity, that may aid in the progression of other participants. The one day ARMAGEDDON INSTRUCTOR TRAINING COURSE costs only £165. With no monthly licensing fees to pay, Armageddon offers you a great service, fantastic support and a brand that you are going to want to be associated with. Our advice, become your local Armageddon Fitness trainer before someone else does. For more information and available dates please visit: www.armageddonfitness.com call their instructor support team on 0845 672 8141 or email info@armageddonfitness.com

SPEND MONEY TO MAKE MONEY Equipment that you can build an entire studio around comes at a price, but can the returns justify the investment?

GRAVITY Training on Total Gym equipment

HOW DOES IT WORK? No external weights, no springs, no electronics, the Total Gym harnesses the user’s own bodyweight to provide resistance, hence the name of the programming: GRAVITY. This one piece of

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kit gives you the full range of resistance exercises offered at a full scale gym with tens of thousands of pounds’ worth of weight machines, plus the full Pilates Reformer repertoire. WHAT DOES A WORKOUT CONSIST OF? There is programming available for High Intensity Interval Training (HIIT), Pilates, strength and conditioning, sports specific and post rehab. 1to1 sessions offer a huge amount of scope for creative and specially designed routines to match the client’s goals, while small group training allows people of different abilities to take part in the same class, simply altering resistance to match their level. WHO DOES IT APPEAL TO? GRAVITY has general appeal for weight loss clients, offering resistance training without the bodybuilder image. If you train clients for sports performance this could

be a good option as the equipment allows resistance to be added to countless sports specific exercises. HOW MUCH? One Total Gym GTS unit costs £2,875 + VAT, and GRAVITY Foundation courses cost £305. There are regular programming update courses with REPS points from £45 per course to keep your workouts up to date. Group sessions are usually charged between £10 and £20 so most GRAVITY studios start giving a healthy return in just six months, while just ten 1to1 personal training sessions per week at £60 each would mean the kit pays for itself in just six weeks. Go to www.gravityuk.net or call 01494 458 970 to find out more about the Total Gym equipment and GRAVITY programming.

WHAT DOES A WORKOUT CONSIST OF? Group workouts on X-Lab revolve around the Cyclone Training programming. The concept involves devising circuits around the equipment based on the layout of the stations. Exercisers move to the left after performing a drill at each station, thus creating a ‘cyclone’ effect as they move around the rig. The trainer has a lot of scope to design different classes based on their individual strengths and interests, as well as creating different sessions for different types of client. WHO DOES IT APPEAL TO? Functional training is a major fitness trend and has crossed over into the mainstream, this isn’t just something that appeals to super energetic 18-30s. Strength, conditioning and fat loss results are quick, and with a few classes at different intensities all ages and abilities can be catered for. HOW MUCH? The X-Lab 1.3S configuration costs £4,581.20 plus VAT, with individual training stations starting at £115.95 plus VAT. A fully operational functional X-Lab training rig with all the stations needed for the 1.3S comes in under £6000 plus VAT. Add to that all the kettlebells, med balls, suspension trainers and other accessories and the bill could come out around £7000 plus VAT. At £10 per class, with six people in each class, seven full classes per week would see £10k income in from group sessions alone, paying for the cost of the equipment and generating profits in just six months. Add in additional classes and 1to1 clients, or raise the modest price point, and this functional kit could lend some very functional finances to your business on a very manageable timescale.

X-Lab HOW DOES IT WORK? X-Lab, from US based Torque Fitness, is probably the most scalable and customisable rig on the market - a simple modular system that gives you 15 standard configurations to choose from, to match the space you have to work with. Up to six people can train on the 1.3S configuration at a time. Once you’ve selected the configuration you can choose from a comprehensive range of attachments and exercise stations.

Physical Company is the sole distributor of the X-Lab in the UK, and will bundle the rig, stations and additional kit requirements into a tailor made package for your studio. Investment in the 1.3S configuration or above also means you can receive the Cyclone Training instructor education free of charge. Go to www.physicalcompany. co.uk for more information.

vibrations per second, creating an unstable surface. This destabilisation triggers reflexive muscle contractions and positive hormonal benefits. WHAT DOES A WORKOUT CONSIST OF? Push-ups, squats, lunges, abdominal exercises and any other traditional exercise which can be done on the ground can be done on Power Plate’s vibrating platform, with the added benefit of extra muscle fibre recruitment and enhanced results. Each machine comes with a set of straps which can be attached for extra movements, opening up a range of sports specific and functional, full body exercises. WHO DOES IT APPEAL TO? Power Plate appeals to anyone desiring improved overall physical health. The hormonal responses caused by destabilisation, in addition to the recruitment of extra muscle fibres, result in more toning, conditioning and fat loss, in less time. Combined, these become a USP that appeals to those who need to squeeze exercise into a busy schedule. Sessions can be geared towards seasonal shape-ups, fat burning and low-impact workouts as well as sports specific angles for improving performance, flexibility and injury prevention. HOW MUCH? The Power Plate pro5, the mid-range commercial model, costs £7,495 inc VAT. The ability to add value in terms of quicker results to PT sessions means you can justify higher hourly rates. If you charged £10 per session more than your standard 1to1 rate and set that aside to cover the investment cost, you would only need to sell 60 sessions per month to make back the equipment outlay in a year, without touching your existing income. To view the full range of Power Plate models available and contact the sales team visit www.powerplate.com/uk

Power Plate HOW DOES IT WORK? Power Plate machines use a vibrating platform to amplify the effects of any exercise performed. The vibration is provided through harmonic waves - a consistent, controlled level of vibration that moves the plate up and down, forward and back and left to right. The platform produces 25 to 50

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Dear Christianne, I have just started out in the world of personal training and my client base is quite small. Through speaking with other PT’s, if I am not in a gym getting clients it’s going to be hard to grow my business unless I have a small fortune to spend on a local advertising campaign, which currently I don’t, so my question is how to get in the papers, magazines, TV and radio fast?

Hungry like the Wolff Each issue our resident celebrity trainer (and agony Aunt) Christianne Wolff, will answer all your questions on the best way to get into the local and national press, and how to get that all important first celebrity client. You can also find Christianne at www.celebritytrainercoach. com where she is a media coach and PR agent for fitness professionals.

Christianne Wolff is the go to celebrity trainer coach, that helps fit pros go from local business to national stardom. She has appeared in over 50 national magazines, was the first female columnist for Mens Fitness, has trained A list celebrities on film sets and gained sponsorships and TV deals. Her clients get articles and exposure in the national press, and regular radio and TV appearances, plus book deals. She helps them build their brand to a national and global arena, where their dreams come true! Christianne now also has a membership to her site where you can access all journalists requests from national magazines. If you would like to contact Christianne, visit www.celebritytrainercoach.com, or email info@celebritytrainercoach.com

Hi Claire, thanks for getting in touch. I have had several PT’s ask me a similar question, it’s very hard when you start out to build that initial base of repeat customers. Here are my 5 top ways to get coverage fast. 1) Check out the news everyday and if there is a story you can relate to your own or comment on, jump on it straight awaymy clients do this all the time and this is the top way they get into the national press. 2) Think laterally- how can you angle your story to suit the press? Be a little creative and savvy- editors want a story, so create a story out of your clients or you. They may not want a normal weight loss story, they may want to know how exercise improved their life in another way- what angle can you add to your story? 3) Connect with Journalists on Twitter and Facebook, regularly, every day. Getting into the nationals is about creating relationships- this may take months but you will get there eventually. 4) Passion and mindset will get you results faster more than anything else. You don’t need years of experience- if you get good results and are passionate and strong willed, that is all you need- I promise you that! 5) Network! Speak to everyone- go out and have fun at celebrity bars or restaurants, blag your way into places- if you don’t get out there, how does anyone know about you? Good luck, and please do let me know how you get on.

Christianne @PTMAGAZINE

ukactive at Leisure Industry Week 24th-26th September On Wednesday the 25th September, we’ll be hosting a range of exciting networking and educational events at LIW, including:

» Independent seminar sessions

aimed at gym owners and PT’s » Our annual member drinks reception, sponsored by Life Fitness » Launch of the new look, ukactive Flame Awards 2014

ukactive is the representative body for the physical activity, fitness, health and wellbeing industry in the UK. We support the interests of over 3,000 members from a wide range of sectors, and our focus is to drive up standards, education and quality throughout the industry.

For more information, contact us on events@ukactive.org.uk or come and find us on stand H355

Together as a membership body, we are achieving more and creating a positive impact for industry and consumers alike.

www.liw.co.uk To discover the benefits of being a ukactive member and how we can deliver a competitive advantage for your organisation, contact us today!

Call us on 020 7420 8560 or email info@ukactive.org.uk or visit www.ukactive.com

Resistance Band

single leg squat

by Kelly Du Buisson

Workout

reverse woodchop

ooking for a practical workout to give out your clients while they are away from the studio? Then try this great Functional band workout. Designed to work the core and shoulders using functional reaches and lifts, and guaranteed to get your heart pumping.

WARM UP

Arm circles, wrist circles, squat and swing, side lunges 5 minutes Method:

ROUND 1

Do all non-stop for 25 reps (you may need to have more than 1 band) 30â&#x20AC;&#x2122;s Rest

twist + press

ROUND 2 Then do all for 15 reps 20â&#x20AC;&#x2122;s rest

ROUND 3

Then do them all for 10 reps

COOL DOWN + STRETCH Triceps, Chest, Quads and Glutes.

SINGLE LEG SQUAT - Tie the band around both ankles so they are hip distance apart. Place sole of right foot onto band and balance on left leg. Bend left knee pushing right foot behind you and then drive back up to standing. Repeat 25 x each side

squat + press

REVERSE WOODCHOP - Tie band to tree/climbing frame and and stand sideways on. Hold band in both hands and twist to face tree. Keeping arms straight, twist to face other side and lift arms over head. Control back to the centre. 25 x each side TWIST + PRESS - Tie band around tree at shoulder height and face forwards one foot in front of the other. Hold band in one hand twisting upper body only to face band and lengthen opposite arm in front. Twist upper body to face other side stretching band arm forward and retracting free arm. Twist back to start position. and draw the elbow back 25x each side SQUAT + PRESS - Stand with stretch band under both feet and one end in each hand. Squat to floor and then drive up to ceiling reaching arms over head. 25 x

kick + reach

KICK + REACH - Place the band under one foot and hold both ends of the band in front of you so band is tight. Lift band leg out to side of body leaning torso and pushing arms away. Gently lower back to start position. 25 x each side

If you would like a PDF copy of this workout or any of our workouts, please email info@ptmagazine.co.uk with the name of the workout and which issue it was in. Great to hand out to your clients for homework!

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Functional Fitness Specialists

TraIN SMarT SpECIFIC MEaSUraBlE aChIEVaBlE rEalISTIC TIMED

gET rESUlTS powEr whEEl™

Functional Fitness Specialists

CoMpETITIoN KETTlEBEllS

alpha STroNg SaND Bag

Main UK Stockists & Exclusive Distributors for the UK & Europe

Join us a t LIW 201 3 24-26th Septemb er Stand h4 75 hall 4

Call now on +44 (0)1553 763285 Visit us at www.jordanfitness.co.uk email at sales@jordanfitness.co.uk or on social networks

Scan to catch up on all the latest Jordan Fitness news

MUSIC LICENCING all you need to know F

rom PPL to PRS, music licencing can be confusing. Add to that the recent changes in licencing for fitness clubs and it’s no wonder we’re all a bit confused about what we have to pay and when. We talk to Paul Glazby, Managing Director of Gym Symphonies (www.gymsymphonies. com), creators of original fitness music, to set the record straight. HOW DO THE RECENT CHANGES IN MUSIC LICENCING AFFECT INSTRUCTORS? On 1 May 2013 fitness centres, including gyms, health clubs and leisure centres, became responsible for holding a valid PPL licence for group exercise classes. Operators must now hold an annual licence which covers all exercise classes that use PPL’s recorded music. Instructors now only need to be individually licensed for any classes they teach in premises other than fitness centres, such as hired halls or community buildings. The new tariff is based on a fee of 95p per Exercise Class. There is a minimum annual fee of £47.50, which is the equivalent of 50 classes per year. WHAT’S THE DIFFERENCE BETWEEN PPL & PRS? PRS and PPL licensing are two independent schemes that represent the interests of different rights holders for the use

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Several companies provide cover versions of songs to remove PPL liability from the music. If you are buying PPL free music then you will not need a PPL licence to play these songs. These versions however, still require a PRS licence.

If you are playing Zumba Fitness music which has been provided to you by the official Zumba organisation via the Zumba Instructor Network (ZIN) then you will not need a licence. This music has been specially created for Zumba classes and is free from any royalties. If you are purchasing Zumba music from any other source, not affiliated with ZIN, then you will need to check if it contain PPL’s repertoire and therefore requires a licence. Gym Symphonies ‘Dance ’ sessions are suitable for use in Zumba, and other dance fitness classes and offer a licence free alternative.

CAN I FIND MUSIC WHICH IS FREE FROM ALL LICENCING?

DO I NEED A LICENCE FOR MY YOGA STUDIO?

To avoid paying PPL and PRS licence fees, which can add up to a hefty sum over a 12 month period, instructors have the choice to buy licence free music. This music has been created specifically for use in an exercise class and the company selling the music will own the rights so the tracks remain licence free. Gym Symphonies sells licence free music for a variety of popular workouts including group cycling, dancefitness, MMA, mind & body classes and bootcamps.

According to ukactive, an activity or class is considered ‘Exercise to Music’ both if the music specifically directs, aids or motivates the activity or if the music is deliberately selected to accompany the activity. If you are playing music during a yoga class to help participants to relax, or to set the mood for the session then the class is considered ‘Exercise to Music’ and will require a licence. The Serenity range of music from Gym Symphonies is ideally suited to yoga, as well as other mind and body classes such as Pilates.

of recorded and live music in public performances. PPL is collected on behalf of the record companies and the performers while PRS is collected on behalf of the song writers, composers and publishers. AM I EXEMPT FROM NEEDING A LICENCE IF I ONLY PLAY COVER VERSIONS?

DO I LICENCE TO TEACH ZUMBA CLASSES IN MY LOCAL COMMUNITY HALL?

LIW 2013 bringing the fitness industry together

eisure Industry Week (LIW) returns to Birmingham’s NEC from September 24th – 26th this year bringing together professionals from across the spectrum of the leisure industry. This annual event comprises of six leisure sectors; Play & Attractions, Pool & Spa, Eat & Drink, Health & Fitness, Leisure Facilities and Sport. The Pool & Spa section will benefit from a new partnership with the STA, the world’s largest independent swimming teaching and lifesaving organisation, which will provide a feature called the STA Swim Zone. The STA Swim Zone will showcase a range of exciting events throughout the duration of the show. Visitors will be able to see a number of swimming, lifesaving and pool plant live demonstrations, as well as hear from some of UK’s leading suppliers of aquatic services and products to the leisure industry - all designed to show leisure operators how they can further maximise revenue from their pool facility. In a bid to maximise the opportunity for visitors to try out the multitude of equipment within the Health & Fitness section, LIW has launched Power Hour, an hour in the afternoon of each day where attendees will have the chance to compete to see who is the fittest. The level of fitness of each participant will be measured using MYZONE belts which will be worn by everyone taking part. This feature is supported by PT Magazine. The show will once again play host to the REPs National Convention on Wednesday 25th and Thursday 26th of September. The two headlining keynotes are: 25TH SEP – DR IAN CAMPBELL MBE, EXPERT ON OBESITY AND WEIGHT Weight loss - what works, what doesn’t and why!

This session will include understanding the multifaceted problem of obesity, encouraging self management and long term behaviour change and the use of internet and mobile tools to support an individual’s weight loss efforts. 26TH SEP – KEITH SMITH, MASTER TRAINER AT LIFE FITNESS. The biggest market for the fitness industry in the next 20 years - The Independent Older Adult Keith will provide an understanding of who this client group is, the benefits of working with them and why it is important for the fitness industry to embrace them. He will also investigate some of the key physiological changes that happen with age and some of the many factors to consider when planning and delivering a session to this market. Additional programme highlights include a choice of 30 practical and informative workshops with topics including GP referrals, posture and movement correction, nutrition advice, strongman training, new equipment and social media marketing. All of the leading fitness suppliers will be on show throughout LIW 2013 with names including Matrix Fitness, Physical Company,Precor, Keiser, Pulse Fitness and Technogym. New to the show this year are brands including Praxtour, Queenax, PaviGym and York Fitness. A full exhibitor list can be found at www.liw.co.uk. In order to highlight to visitors all of the innovative products around the show, LIW will once again provide an Innovation Trail tagging exhibitors with products launched within the year.

Registration to attend LIW 2013 is free for professionals working within the leisure industry and can be accessed via the show website www.liw.co.uk.

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PROFESSIONAL GYM EQUIPMENT FOR EVERYONE

BRING YOUR WORKOUT HOME BUY ONLINE AT WWW.GORILLASPORTS.CO.UK FACEBOOK.COM/GORILLASPORTSUK

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ADVANCED LEARNING LOANS

DO THEY ADD UP? A

dvanced Learning Loans are a brand new initiative designed to encourage more people into Further Education. Up until now, unlike Higher Education, you always had to pay for FE training courses up-front. With the Advanced Learning Loan, just like university tuition fees, you have the option to take out a loan and pay back later. It’s even administrated by the same people, Student Finance England. So, if you are starting a course anytime between August 2013 and 31 July 2014 you should consider applying. Don’t forget though, this is a loan not a grant meaning it is money that has to be repaid, not that many people will be deterred by this because the repayment terms are extremely attractive. You only start to repay the loan once you have finished your training and are earning over £21,000. The theory being that as a qualified individual, you are more likely to get a well paid job, enabling you to pay off your debt. SO, WHO CAN APPLY AND FOR WHAT? The main criteria are that you are at least 24 years old, have lived in England, the Channel Islands or the Isle of Man for the past 3 years and you are enrolling on a Level 3 or above course with a training provider that is approved for public funding. In our case we offer a wide range of qualifying courses from our popular Personal Trainer Certificate to specialist Diplomas in Sports Massage, Nutrition and Weight Management, Outdoor Fitness Coach, Older Adult Fitness and many more. For our full range of eligible courses go to www.focus-training.com/course)

The short answer is ‘yes’. Advanced Learning loans are Government sponsored loans that work in pretty much the same way as loans for university fees. Still, as with any loan, you need to know what you are getting into before you commit, so we’ve asked Bob Ellis, MD of leading health and fitness training provider, Focus Training, to tell us more.

When you have chosen your course, ask your training provider for a ‘Learning and funding information’ letter. You will need this to make your online application for a loan. For more information and to apply go to www.gov.uk/advanced-learningloans. You should hear if you have been successful within two weeks and the money is transferred to the training provider once they confirm your attendance on the course. HOW MUCH CAN I BORROW? Borrow from £300 upwards depending on the cost of your chosen course and whether you borrow all or part of the tuition costs. Remember, borrowing always comes at a cost, and in this case the interest rate is linked to the rate of inflation and never more than the Retail Price Index plus 3%. Only when you start earning more than £21,000 will you have to pay back 9% of earnings above that threshold. For example, earn £25,000 pa and you’ll be paying back just £30 per month. With the right qualifications, and now this financial support to help you get them, there is nothing stopping you enjoying a prosperous career as a Personal Trainer. Even so, there is a final safety net in place, should you still owe all or part of the loan in 30 years time, your debt will be completely wiped clean. Bob Ellis is Managing Director of Focus Training Limited, one of the UK’s leading providers of high quality training to the health and fitness industry. Tel; 01204 894884, www.focus-training.com

‘VIRTUAL CLASSROOM’ PROVIDES THE KEY FOR VISUAL LEARNERS With around 65% of individuals who are predominantly visual learners, Focus Training, a leading provider of training to the health and fitness industry, has launched a new training tool specifically to support this very popular learning style. The ‘Virtual Classroom’ provides students with a pictorial guide to assist them, section by section, to complete their course. Focus Managing Director, Bob Eliis comments: “We understand the seven different learning styles and that people usually use a combination of them to receive and retain new information. The more support we can give our students, the better their learning experience, so the virtual classroom along with our comprehensive manuals and frequent tutor telephone support give Focus students a variety of support mechanism.” He continues, “When Napoleon Bonaparte coined the phrase ‘a picture is worth a 1000 words’ he probably had no idea why that is so often the case. Visual learners like using images, diagrams, colour and maps to organise information and understand new concepts. We can deliver all of this when they log into our virtual classroom.” The virtual classroom is available for all Level 2 qualifications and Level 3 Personal Trainer and Exercise Referral qualifications. For more information call Focus on 01204 894884 or visit www.focus-training.com

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ENERGISE, EDUCATE + EXCEL WITH PREMIER TRAINING ABOUT PREMIER TRAINING INTERNATIONAL Premier Training International is the market leader in the development and provision of high quality education for the health and fitness industry, with a well-established reputation of delivering outstanding vocational education for industry qualification levels 2 to 4. Part of the Premier Global Group, Premier has some of the strongest sports scientists and industry experts involved in shaping syllabuses and training delivery; continuously pioneering the latest and most innovative trends in the health, fitness and wellbeing industry. Developing individuals from school leavers and people looking to change careers, through to professional fitness and sports people looking to develop their skills, Premier employs over 150 staff across 38 national training venues, and has trained in excess of 30,000 students since 1992. All qualifications are nationally accredited through Active IQ and are fully recognised by employers and the Register of Exercise Professionals (REPs). Courses are delivered through face to face and distance learning styles as well as e-learning platforms, allowing students to access the podcasts, webinars and video lectures. For more information visit: www.premierglobal.co.uk

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ith over 20 years of experience in health and fitness training provision, Premier Training International has launched thousands of industry careers (about 30,000 at our last count!) - and plans to launch many more. With over 150 staff across 38 national training venues, including an international centre in Dubai, Premier continues to be the training provider of choice for the health and fitness industry. In this fast paced, dynamic sector, Premier is dedicated to producing the very best PTs and fitness professionals who are all fully accredited and fit for purpose. As well as offering its flagship Diploma in Gym Instructing and Personal Training to qualify learners as personal trainers, Premier also offers a huge range of courses designed to give fitness professionals the opportunity to further develop their career skills. Continued Professional Development (CPD) courses are a fantastic way for self employed PTs to not only keep wellinformed about the latest research,

developments and trends in the health and fitness industry, but also to increase the revenue potential of their business. For example, suspended movement training can increase the versatility of your commercial offering as well as providing another level of expertise and keeping the client active and engaged in their PT programme. Ultimately, Premier is dedicated to producing the very best PTs and fitness professionals in the country. By launching pioneering initiatives such as interest-free credit on the Diploma in Fitness Instructing and Personal Training and selected other PT courses, Premier continues to deliver the very latest in training methods and health advice. Additionally, Premier offers its graduates continued backing by providing 12 months career support and guaranteed job interviews.

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The winners of the ukactive and Matrix Flame Awards 2013 are... T

he ukactive and Matrix Flame Awards 2013 were announced on Wednesday night (3rd July) at the Ball of Fire, in front of an audience of 800 delegates from across the UK health and fitness sector.

The Ball of Fire is the finale of the annual Flame Conference, ukactive’s biggest networking and educational event of the year, attended by key decision makers and senior management from across the entire sector. The award ceremony was held at The International Centre in Telford. This year’s winners were: Leisure Centre of the Year: Fareham Leisure Centre Judges’ Verdict: “What was probably most outstanding is how passionate the management and staff are in relation to the centre, what they do and their commitment to strive to be ‘the best’. Undoubtedly the centre has a fantastic community focus and aims to create a family type environment for the members. This was evidenced through the interactions between staff and customers, plus the number of charity and social events that are delivered and attended by customers.” Club of the Year (under 1000): Spirit Health Clubs Gloucester Jon Nixon, Club Manager at the Spirit Gloucester Health Club said, “We are truly delighted to receive this award which reflects both the level of customer service we provide to hotel residents and our commitment to engagement with our club members.” Club of the Year (1000-3000): Chartham Park Golf and Country Club Nicky Linton-Briggs, general manager of Chartham Park Golf and Country Club said, “The team and members at Chartham

Park are truly delighted and proud to have won this prestigious award for the third consecutive year. It is a honour and privilege to reach the final and to actually win is a dream come true. Every year we have entered it has helped drive our motivation and standards forward and I highly recommend the process to everyone.“

Spark of Innovation-Product: GYMetrix

Educational Club of the YearUniversities: Aberdeen Sports Village

Spark of Innovation-Programme: NK Outreach Team, Leisure Connection

Daniel Costello, Aquatics Manager at Aberdeen Sports Village commented, “We were absolutely delighted to win -Best Educational Club of the year-Universities. It took a while to sink in, and made the evening one to remember. The other clubs in our group have fantastic facilities so to win this is a real achievement.”

Neil King, Managing Director at Leisure Connection, commented, “We are so pleased to have won the Spark of Innovation Award. The team was led by Victoria Chapman with Carly Togher who have worked extremely hard with their teams and this is a great result for them and of course all the NK team.”

Educational Club of the YearSchools: Featherstone Sports Centre

For the full round up of this years Matrix Flame Award winners please visit www.ptmagazine.co.uk

Rory McGown, Founder of GYMetrix said, “It has been amazing for GYMetrix to be given the recognition from UK Active as an Innovation that will have a positive impact on the industry and its customers Embrace change or accept irrelevance!”

Judges’ Verdict: “This was a good centre, operated by enthusiastic, passionate and dedicated staff. Time and effort was evidently being spent on developing and encouraging staff to further themselves and deliver a well-run service for the local community and the school in which it is located.”

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r e t s i Reg for today ntry e E E R F g ÂŁ30) at (savin k u . o c liw.

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Where the leisure industry meets... Health & Fitness at Leisure Industry Week (LIW) is the perfect forum for leisure professionals to do business with leading suppliers and keep on top of trends. Visiting LIW will give you the spark of inspiration you need to keep ahead of the game. Join us in September and: • See what’s new from top brands including; Technogym, Life Fitness, Pavigym, Queenax, Pulse Fitness, Precor, Matrix, Escape Fitness, Cybex and more • Keep on-trend with over 100 hours of quality education including the REPs National Convention (CPD accredited) • Enjoy live demos of new training and fitness methods, take part in competitions and hear from some special guests

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Advertise, Refer, Get Paid… Is an affiliate program right for your business model? W

ith the demand on PT’s time ever increasing, that all important profit can seem slightly out of reach. We speak with many PT’s who are looking for ways to maximise their earning potential but are stuck in a rut as there are just not enough hours in the day. One option that is becoming more commonplace is the affiliate scheme. Simply put, companies pay you a percentage of the sale price for an item that you sell on their behalf. All you need to do is present the product to your clients as a solution to their needs. Now fear not, you don’t have to sell your soul and promote products or a brand that you don’t want to, after all that’s no good to any one! Your clients would soon lose trust in your word and you would do more harm than good to your business. However, there are some fantastic options on the market, you just need to look and chose ones that are right for you. One of our new favourites comes from Monster Supplements. Launched just last month, the scheme allows you to monetise your websites, promote high quality products from a range of well-known brands to your clients safe in the knowledge that they won’t just get a tub of saw dust! The Monster Supplements Partner Scheme is offered directly, with no middle man. This means they can offer a better quality service to other affiliates, and provide you with even more marketing tools to help make the best out of your partnership. Apart from being the UK’s No.1 Sport Supplements Retailer, we give you the

power to enhance the monetisation of your website, not just though advertising banners, but a whole host of additional materials to realise the potential of your partnership. SO WHAT’S ON OFFER? Monster Supplements’ Partner Programme offers a wealth of features, including tiered commissions and more. Here’s what they offer as standard: • 5% Commission on ALL sales • Commissions paid once per month • Low pay out rate of £100 • Huge creative section featuring page peels, email marketing, PDF docs, text links and ads, banner ads and more • Industry Leading tiered commission structure – earn up to 12% per sale! • Dedicated Account Manager

WHY OUR CUSTOMERS LOVE US: • Over 2,300 products to buy • UK’s No.1 Sports Supplements Multi-retailer • Major brands including PhD Nutrition, USN, Maximuscle & Optimum Nutrition • Exclusive manufacturer deals • Free standard delivery • Price Match Promise • To find out more about how you can benefit from the Monster Supplements Partnership Programme, visit: www.mspartners. co.uk or call: 01482 850 952 • Join the UK’s number 1 sports retailers partner scheme toady and start earning!

• 1 hour email response • Products backed by National TV & Digital Media campaigns IMPORTANT STATS: • £62 average order value • 7.2% conversion rate • 30 day cookie duration • 4 Tier levels from 5-12% • Payments by PayPal (larger affiliates (£5k+ pay outs) can opt for BACS payments)

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MOBILE PERSONAL

TRAINER TOOLKIT

WHAT TO ALWAYS HAVE ON HAND By Mollie Millington www.ptmollie.com @PTMollie

obile personal trainers are in highdemand these days as people want to either train in their homes or outside in a local park. Although you don’t want to be carrying around too much kit with you, the following are a few essentials to keep in your bag for fitness or health emergencies.

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FIRST AID KIT or at least plasters, nitrile gloves, antiseptic, and a bandage

INSTANT COLD PACK ice in an instant for serious injuries.

BLISTER PREVENTION A Skin Shield can be applied at the start of the session to any skin surface that will rub on any equipment used.

RESISTANCE BANDS light, versatile and great for all levels. You can use the bands for strength training, stretching, or to mark out distances.

HEAT RUB is perfect for warming up in cold weather or when pressed for time.

COMPRESSION SOCKS to help you stay on your feet all day and keep your circulation going.

JUMP ROPE easy way to get heart rate up and put a smile on your clients face as they relive their childhood. SPORTS BALM rub out DOMS from the last session before you bring on a new world of pain. Clients will also appreciate your knowledge of healing products they can use at home.

COOLING SPRAY OR GEL apply immediately for new pulls and sprains or help a client feel more comfortable during the session by using on niggling pains before you begin. TIMER/STOPWATCH just in case you forget your watch you will be able to stay on time and push your clients to hold that elusive 1-minute plank.

All together, these essentials aren’t too heavy and will come in handy. To find these essential items for your tool kit, I send my clients to www.ultimate-performance.co.uk and www.1000mile.co.uk. They are both fantastic websites, with large product ranges, all competitively priced and both have excellent and knowledgeable customer service teams.

CONQUERING YOUR FEAR OF FAT!

One client’s journey to eat the food she loves. By Ioanna Karelia

at. That demon! Babies, stop drinking your mother’s milk. Japanese, cut down on the sashimi. Mediterraneans, no more extra virgin olive oil for you. French, the words butter, liver, cheese and eggs should be words unknown to you. As for the coconut, avocado and nut butters, they should be banned. Eat them and coronary artery disease or even premature death will be around the corner they say. Dieters, too much fat, too little calories. Better replace that full fat yoghurt of yours with a low fat version full of sugar and cook not with butter or coconut oil but with margarine, the mother of hydrogenated oil. This way you will save on precious calories and lose weight. Have you ever caught yourself fearing fat because you thought it puts your health at risk or is caloric dense and will ruin your calorie counting diet? I have. How many times have we been told that the consumption of fat, especially that of saturated fat, increases total and LDL cholesterol and consequently the risk of cardiovascular disease. How many times have we been told that the consumption of fat is to blame for the obesity epidemic that has spiraled out of control. Not to mention the number of times we have been about to run out of calories and we feared to eat fat because its value in our tracking app would turn red.

Scientific findings however, show that we need not fear fat. Studies that support low fat diets have been in the centre of critique since the 1970s. The supposed dangers of saturated fat have been characterized as “the matter of fact acceptance of a phenomenon that may

LOW FAT DIETARY RECOMMENDATIONS SHOULD BE RE-EXAMINED

not exist” and the methodology of such studies has been questioned. Moreover, contemporary studies have shown that the adverse effects associated with saturated fats in the past are due to other factors instead and suggest that low fat dietary recommendations should be re-examined. The evidence linking saturated fats to an increased risk of cardiovascular

disease is not significant, and with regards to weight loss, the right kind of high fat diet could actually boost fat oxidation, as in the case of fish oil supplementation. It is time to conquer our fear of fat and start eating the food we love. Benefits of fat consumption include better absorption of fat soluble vitamins A, D, E, K and minerals, better hormone production and a concentrated source of energy to name but a few. Delete your calorie counting apps because the sensory satiety experienced when eating fat regulates appetite. Conquer your fear of fat and say goodbye to austere cuisine.

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BLISTERS

ACHES + NIGGLES

A GUIDE TO RUNNING INJURY PREVENTION

ow many of your clients run or jog on a regular basis…and how many clients have cancelled a session with you due to a running injury? The surging popularity of 5k, 10k, half and full marathons is hard to ignore as newbie exercisers seek ever tougher challenges, diving headlong into intense training regimes. Attention to form and strengthening exercises are essential, but there is some clever kit out there that can help make blisters, aching arches and niggling pain a thing of the past.

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PROBLEM: ACHING ARCHES ‘Flat Feet’, plantar fasciitis and aching arches are the bane of many runners’ lives. What starts out as ‘just a niggle’ and a little tenderness can quickly escalate into excruciating, chronic problems. People who are predisposed to plantar fasciitis often find adding extra mileage when training for a race triggers the pain/discomfort. Expert View “Prevention is better than cure when it comes to conditions associated to Biomechanical dysfunction such as plantar fasciitis,” warns Andrew Stanley (Podiatrist and running Biomechanics Specialist at The Rebound Clinic). “If you don’t address the cause of the problem, it can escalate to the point where walking, let alone running, is very painful. Once plantar fasciitis has occurred it can take weeks or more likely months and sometimes years to fully recover if left unchecked. If you’re a keen runner, I’d suggest a dynamic gait analysis by a fully trained, experienced professional to determine if you’re prone to plantar fasciitis and/or many other biomechanical dysfunction problems. If so, you can take preventative action. The extra training mileage may already be taking its toll on your feet and legs. It may therefore be prudent to consult a podiatrist and invest in biomechanically designed support insoles that help maintain the arch and stabilise your foot. Whatever you do, don’t ignore it, it will only get worse!” Solution You need to restore the arch and support your entire foot from your toes to your heels. Stanley concedes that, “Not everyone can afford gait analysis and custom orthotics”. Ready-made “fixed” generic insoles aren’t always successful in preventing the problem. One possible solution comes in the form of mouldable insoles which adapt to fit the foot perfectly simply by wearing them in, such as SOLE’s Softec Response footbeds. The custom support gently holds your arch in its optimal position, but allows natural motion of the foot and prevents over-pronation which can lead to a range of conditions such as shin splints, knee pain and plantar fasciitis. The deep heel cup stabilizes your foot in the shoe and reinforces your heel’s natural shock-absorbing quality. An off-thepeg product, like the footbeds from SOLE, offer huge savings when compared to custom made inserts.

PROBLEM: INSUFFICIENT RECOVERY BETWEEN RUNS As your clients clock up the miles, their legs and feet are under increasing pressure. If they are running too frequently it can be difficult for their legs and feet to recover between sessions. Even with your training programme and advice on proper rest, the temptation to overtrain can play havoc with the client’s goals. So how can you encourage proper recovery? Expert view “Traditional flip flops, slippers and slouch socks create a very unstable platform on which to walk,” says Stanley. “This instability can lead to excessive foot motion resulting in foot, leg and even back pain, which is not conducive to assisting your recovery between runs. SOLE flips and recovery shoes are scientifically designed to support the heel and arch of the foot which stabilise the walking motion. This keeps the feet and legs in a more neutral, safe position reducing the stresses of walking, resulting in less stiffness, pain and tiredness after running.” Solution It may be tempting to pad about in socks or slippers when relaxing at home, but when training hard this is not advisable they give no support to the hard working muscles in the foot and lower leg. In fact, they can aggravate any tiredness or twinges by flattening out the arch of the foot and making the muscles work hard to keep you upright and balanced. Investing in a recovery shoe can go a long way to improving the effective rest time your clients’ feet get, encouraging muscle recovery without having to spend more time with their feet up. SOLE’s orthopaedic mouldable footbeds have been incorporated into a range of flip flops that give all the custom mouldable support of their footbeds built in to the flip flop platform. There is also a range of recovery shoes for those wanting warmer or waterproof options: again, they have the mouldable footbeds but also a warm fleecy lining and waterproof outer. If your clients slip into these bad boys after their seven day ultra-marathon challenge they’ll be so relieved they might even buy you a pair!

PROBLEM: BLISTERS Runners need to avoid blisters at all costs. Not only are they painful, but unless left to heal properly they can flare up again and again, interrupting their training programme, and your income. The first thing to check is that their shoes are a good fit and there is no uneven material or damage to the shoe that is causing the friction on the foot. If the shoes seem fine, then inspect the socks.

IF YOU DON’T ADDRESS THE CAUSE OF THE PROBLEM, IT CAN ESCALATE

Expert view “Blisters really blight runners’ comfort yet can be an easy thing to prevent,” says Stanley, “Blisters are a result of excessive friction against the skin. Friction can be a result of ill-fitting, damaged shoes or socks that aren’t specifically designed for running,” he says. “If your shoes fit well and you wear double-layer, friction-reducing running socks, this will dramatically reduce the risk of skin blistering.” Solution A good pair of socks with a double fabric layer is a running essential, especially when increasing mileage or wearing in new shoes. SOLE’s Dual Layer socks, for example, have two layers of blended Tactel, Coolmax and Lycra to reduce friction on the skin and prevent blisters from developing. There is a TensorFit arch band that ensures the socks stay in place and stop them slipping and bunching. Seamless technology provides added comfort and further reduces the opportunities for the rubbing that leads to blisters. Wicking materials and mesh panels mean that, even with two layers, feet stay cool and dry. For more on the science behind arch support, alignment, recovery and running injury prevention go to www.yoursole.com/uk

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Choose fitness not fads

for long-term health

he hunger games of ‘crash’, fasting and fad dieting erroneously suggest that rapid weight loss is easy. Qualified fitness professionals know there’s no short cut to weight loss. We’re finding that professional personal trainers are being asked for ‘something that really works fast for losing weight’ – by the same people who have probably tried everything from the ‘Blood-Type’ diet to the recently popular ‘5:2’. As qualified fitness professionals, we recognise that the perceived infatuation with fad diets is resulting in a potentially dangerous, nation-wide reluctance to take long-term responsibility for fitness and overall health. Through the Register of Exercise Professionals (REPs), which regulates the fitness industry, professional trainers have the knowledge and experience to help educate clients about why fad diets will never replace the effective combination of regular exercise combined with a healthy balanced diet. Deep down, we all know the ‘quick fix’ weight loss ideas simply don’t work.

Although people can be tempted to try to get fast results, the NHS has stated that many fad diets are based on little or no research at all. REPs registered exercise professionals have the knowledge, qualifications and skills to guide and encourage their clients to confidently participate in safe exercises, and adopt a healthy eating regimen, to get the best results.

DEEP DOWN, WE ALL KNOW THE ‘QUICK FIX’ WEIGHT LTOSS IDEAS SIMPLY DON’T WORK There is no verified evidence that fad diets work in the long-term, nor can they be sustainable over a lifetime. The danger of such extreme diets has been highlighted over the past few years. Professor Chris Hawkey, President of The British Society of Gastroenterology, warned that “we need to do away with quirky diets and get people to realise what will keep them healthy in the long run.

Professional trainers have an increasingly important role in making sure that people can achieve long-term, sustainable overall fitness. As the nation’s obesity rates spiral, it is the qualified exercise professional who will be needed to show clients how to plan and follow a healthy lifestyle for a lifetime – not just a few weeks or months. As REPs qualified fitness professionals, we can ensure that all our clients exercise safely, and follow a healthy lifestyle that has lifelong benefits. A correctly supervised personal training programme combines regular exercise with appropriate calorie and fluid intake. And the exercise will even lower stress levels, as the levels of ‘feel good’ neurotransmitters such as dopamine and norepinephrine become elevated following all that physical workout. It’s essential to give up on the false dream of rapid weight loss through fad diets. As fitness professionals, it is our role to encourage enthusiasm for regular exercise combined with a sensible diet, and show clients the long-term fitness benefits of a healthy lifestyle.

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HOW TO ACHIEVE

OVERLOAD

WITHOUT

OVERTRAINING

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e all know that the benefits of following a challenging exercise regime can be very rewarding; if the correct programme is designed at the right intensity you can take your client to a level that they never knew existed. However this can also come at a cost, it is a very fine line between overloading your bodies’ threshold to achieve results and overworking it to an extent of chronic fatigue.

an increasing and cumulative physical stress.

Overtraining syndrome (OTS) or ‘overstressing’ can occur if training intensity is excessive and there is insufficient recovery between sessions. However, it is difficult to say exactly what combination of training might be responsible. Two athletes following the same training regime can result in one of them suffering from OTS, whilst the other achieves a personal best Overload is the number one principle in any performance. Always keep a close look out cardio, strength or conditioning training; for the symptoms of OTS such as decreased progressive overload means making performance, increased susceptibility of exercise demands gradually more intense infections, colds, or general run-down over successive weeks and months. Once feeling, the outcome increased goal is known, THE BODY NEEDS RECOVERY incidence of then it is injuries, or possible to map TIME TO ADAPT AND REPAIR chronic fatigue. out how your ITSELF FROM THE STRESSES If OTS is client needs CAUSED BY OVERLOAD suspected then to manipulate it should be the frequency, taken seriously. intensity, time The obvious treatment is to stop training and type (FITT) of training to gradually for a week or two to allow more complete work towards their target. A Personal recuperation. Although this may be Trainer will encounter a range of different psychologically difficult for many athletes, client groups, from sedentary & inactive, to it is essential. If OTS becomes chronic, then well-trained looking for high performance. only prolonged rest, counted in months, will An important part of personal training give any relief. should be to select exercises and intensities that suit the individual’s needs So, how do you find the right intensity and capabilities specific to their goals. and training pattern, with adequate rest Progressive overload by gradual week-toto achieve overload, without overtraining? week increments is often referred to as One way is linear progression, which works ‘linear progression’, and this principle is well for most situations. However, there sufficient to achieve most client goals. comes a point where further increasing the frequency of training no longer gives However, you will not see any benefits enough recovery, or increasing the duration from your labour during the actual exercise of the training starts to cause repetitive session; in fact intensive exercise will stress injuries. Periodisation is a long-term lead to catabolic stress such as tears in training plan that aims to overcome these the muscle fibres, a build up of toxins in limitations. It is mainly suited to the athlete, the blood and an increase in free radicals and attempts to progress fitness whilst looking to cause further damage. The body at the same time avoiding plateaus, by needs recovery time to adapt and repair manipulating volume, intensity, and type of itself from the stresses caused by overload. exercises according to definite periods or 24hours is sufficient after a cardiovascular ‘cycles’. The main benefits of periodisation training session for recovery to take place. are to ensure continued fitness gains by Resistance training can require between avoiding training plateaus, to be able to 48 – 72 hours for recovery and adaptation keep the sessions exciting & enjoyable and to occur. Unless rest phases are built into a to avoid overtraining by allowing sufficient programme, the body will only experience rest and recovery between sessions.

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What is good for your clients to have on their plate?

By Mollie Millington, London-based personal trainer and Institute for Integrative Nutrition student, www.ptmollie.com

s you work with clients, you will soon learn a great deal about them and their outside commitments. You will know about their home life (partner, roommates, children, pets), job (what they do, who in in the office drives them nuts, what their true passion really is), and maybe even a little about their religious beliefs. Sometimes you will feel like a therapist as your client tells you all of their problems, or their hairdresser as you share the latest gossip about their friends. Good customer service skills that every personal trainer should have include listening and remembering what the client tells you to set up a rapport and demonstrate that you care about them as a person, not just a client. Keeping notes in their records and referring to them before the next time you meet will help you create a connection and sense of comfort. This personalized attention will set you apart from other personal trainers and help create a family-feeling between you and your clients, a tie that will be difficult to sever. These personal elements (career, relationships, spirituality), along with

regular fitness activity, make up the Institute for Integrative Nutrition (IIN)’s meal plate. Based on the US Department of Agriculture’s ‘Choose My Plate’ campaign, it highlights the importance of incorporating relationships, career,

SOMETIMES YOU WILL FEEL LIKE A THERAPIST AS YOUR CLIENT TELLS YOU ALL OF THEIR PROBLEMS spirituality, and physical activity along with good eating and plenty of water to achieve health and happiness which is ultimately what every client is pursuing. They want to feel strong, healthy, and balanced in every aspect of their day from the time they wake up until the time they go to bed. If you can help them reach this ultimate goal, you will be one step ahead of your competition.

will allow the client to talk through their problem (whether it be in regards to diet, health, relationships, or career) and create their own solution. This provides them a sense of relief, control and empowerment by the end of your training session, as well as the physical fatigue from the full-body workout. Perhaps you can make one or two suggestions that will point them in the right direction to healing. If your client can balance life outside the gym, they will be happier and ready for you to present them with new challenges and achieve greater results.

Health coaching isn’t about directly solving anyone’s problems. Your primary job is listening, which you probably are already doing as a personal trainer. If you ask ‘high mileage’ (open-ended) questions this

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h it w w ie v r te in te u in m 10

S H T I F F I R G S JAME of Wild Training

WHY DID YOU DECIDE TO BECOME A PERSONAL TRAINER? I wanted to work for myself and more than anything I wanted to do something that I could be proud of. I’ve learned how to lead a healthy lifestyle, and so far I’ve managed to help a lot of people do the same. The Wild Training franchise has also allowed me to help other fitness professionals develop successful careers which has been a really rewarding part of my journey. HOW IMPORTANT IS NUTRITION TO YOU? WILL YOU STRONGLY SUGGEST YOUR CLIENTS FOLLOW A BETTER DIET TO IMPROVE THEIR FITNESS GOALS? Always. If you ignore this you aren’t doing your job properly. I analyse where my clients are with their food intake and nutritional habits straight away. That way I get to see what we are working with and can prioritise the most important changes. That being said, asking people to change their nutritional habits is a lot more challenging than

getting them to do some proper exercise. This is why I developed a lifestyle coaching system called the Wild Journey for all the Wild Trainers to use with their clients. We help our clients step by step, making sure all the changes we recommend are easy and manageable. If it feels overwhelming, they won’t do it, and that won’t work so we have made it as easy as possible. No extremes. Proper food, eaten in a smart way. Simple. WHAT MAKES YOU A SUCCESSFUL PT? IS IT TRAINING YOU’VE HAD, KIT YOU USE, OR IS IT SOMETHING ABOUT YOUR PERSONALITY? I spent a lot more time than most trainers I have spoken to on training and studying. I started writing a blog early in my career that helped me challenge what I had learned and go out there and test things for myself. When I started experimenting with new equipment and being a bit more creative with my own training and programming, all my clients started getting better results, having more fun and training with me for longer and

>> 50

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longer. I don’t know what the average length of time a PT has a client for now, but nearly all of my clients have been with me over 2 years, and some as long as 5 years. They just enjoy it as part of their lifestyle. WHAT DO YOU FEEL IS THE BIGGEST PROBLEM PERSONAL TRAINERS FACE? I think personal trainers have a hard time when they are new in to the industry. Going to work at a gym is tough as there are already established trainers that will get most of the new clients. When you aren’t confident this will slow your development down. The fact you don’t get paid very well either makes it hard for some trainers to keep motivation up. You need to look ahead in this industry and accept that you need to put in a whole lot of work to build a career that will give you a decent living. It’s worth all the effort.

xxx James is head trainer and founder of Wild Training, and a Physical Company Master Trainer for a range of equipment including The Human Trainer, Atlas Bags and Stroops Performance.