Poliform

The unquestionable essential and elegant lines that characterize Poliform have been reproposed in the brand's new outdoor line. For the launch of the collection, on the occasion of the Salone del Mobile Milano, "Perceptions" was created, an installation that emphasizes the balance of forms presented by the brand, developed in a multisensory emotional journey. A perfect understanding between the 15th-century architecture of the cloisters of San Simpliciano and the lines of the new Poliform collection. The musical work Perennial Fantas, composed for the occasion by Caterina Barbieri, sealed the elegant and evocative atmosphere of the installation. Outlined like a harmonic circle was the relationship of the lifestyle that the products interpret and the space from which they were hosted. The expanse of black lapilli, on which the new outdoor proposals lay, contributes to making the place meditative, to induce viewers to stop, listen, reflect and be enraptured by the senses and beauty. The project stems from consideration of the human being's relationship with nature and design consciousness. The collection includes the Land Kitchen outdoor designed in collaboration with CAP. The sofas, armchairs, coffee tables and accessories designed by Jean-Marie Massaud, Emmanuel Gallina, Marcel Wanders and Soo Chan trace the indoor prerogatives to which the brand has accustomed the public. Refinement, essentiality and linearity represent the richness of the company's expression.