MILAN DESIGN WEEK 2023 INTERNI turns 90

On the occasion of the Salone del Mobile Milano 2023, Interni Design Experience celebrated the 90th anniversary of a success story that has seen the Cazzaniga family at the helm for three generations and is deeply linked to the international reputation of Made in Italy in the field of design. The 90th anniversary represents not only an important milestone for Interni, but also a moment of great renewal and bold challenges. In a design world that is constantly evolving, the company has demonstrated its ability to capture opportunities, opening new single-brand stores and implementing successful projects with a focus on new and expanding markets. For Design Week, Interni organized an exclusive event that enlivened the entire building. In addition, the "Interni Radio" format told stories and projects through meetings and interviews with internationally renowned designers. Guests of honor were Giulio Cappellini, designer and art director recently awarded the prestigious Compasso d'Oro alla Carriera; the architect and designer couple Ludovica+Roberto Palomba, active in numerous interior design and architecture projects around the world; and Isabella Genovese, Lead Architect of the company Henge. Protagonists of Milan De- sign Week were all the monobrands operated by Interni in the Milan area, which presented a preview of new product events right in the showroom. The monobrand network was also enriched with two new stores: Spazio Cappellini Milano and Giorgetti Spiga The Place. On display at the Design Factory, a true idea factory and design nerve center, were the most prestigious furniture brands and new collections from Edra, Exteta and Roda. The outdoor courtyard, the Interni Garden, featured Exteta's new collection with new events by two important Italian designers, Paola Navone and Massimo Castagna. The Interni Design Factory, dedicated to selecting the best of contemporary design, hosted the Interni Radio set-up, a physical meeting place to broadcast the week's meetings and interviews via podcast. The second floor of the building, devoted entirely to design, was confirmed as the place where design becomes a total experience, where clients have the opportunity to build their own furniture project together with Interni's Creative Team. The Roda Terrace was revamped with a lush plant display that hosted the 100% outdoor collections, including Estendo designed by Luca Pevere and Onda, designed by Gordon Guillaumier.