CASE STUD Y
Magnify Marketing was approached to work on a new food concept called Muriel’s Kitchen in South Kensington, London. It’s brief was to ensure that all areas of the marketing mix were executed to maximum effect and to deliver a concept that people wanted to be associated with from day one.
Working with the team as part of the team ensured a close working relationship and partnership, critical to the success of the project.
A number of areas were picked up to deliver the new concept...
Sourcing
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Digital
Marketing Solutions
Design
Marketing Solutions Services included; • Planning • Language style and copy writing • Location visits to establish customer traffic, profile and demographic • Concept development and positioning • Customer promise, values, needs and occasion • Food and drink offer • Merchandising • Pricing • Customer journey • Promotional support
Marketing Solutions - Local • Review of location in relation to key businesses and approaching with relevant offer pre-opening
• Competition review to identify pricing and offer to ensure key differentials for opening – not just another “me too”
Design Working with the outline creative to use across multiple applications and uses to create a solid brand identity. rEcruit m opEn da Ent yS 17t
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Digital
•F acebook business page created and updated pre-opening to build awareness
•W ebsite holding page capturing customer data •V iral emails to customers day of launch
Print • External contravision building anticipation
• Printing onto blackboards for clear navigation • Menus • Staff training manuals • Promotional POS
Sourcing • Cups/holders and lids
• Bags • Boxes and stickers • Promotional wallets • Wooden spoons for table numbering
Impact By working across a range of services and products, the launch of Muriel’s Kitchen has been implemented and maximised to its full potential. “Magnify Marketing have been instrumental in the marketing elements of this project and are considered very much part of the team” Charlotte Noble, owner of Muriel’s Kitchen
Magnify Marketing 23 Kimberley Court, Kimberley Road, London NW6 7SG T. 020 7625 7328 E. office@magnifymarketing.co.uk www.magnifymarketing.com