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APPLE TO ACQUIRE BEATS MUSIC & BEATS ELECTRONICS

FROM LPS TO MP3S: THE IMPACT OF iTUNES

GOOGLE: WE’RE BUILDING CAR WITH NO STEERING WHEEL

SPOTIFY LATEST TO BE HIT BY HACK ON USERS

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SMALL BUSINESS ON-THE-GO? SMARTPHONES MAKE IT EASY 06 BLIZZARD SUES STARCRAFT II CHEAT HACKERS 18 APPLE’S CARPLAY HEADED IN RIGHT DIRECTION 24 VISA, MASTERCARD RENEW PUSH FOR CHIP CARDS 30 SONY SETS UP PLAYSTATION PLANT IN CHINA 64 EUROPE’S MOVE TO REIN IN GOOGLE WOULD STALL IN US 68 5 REASONS WHY MEDIA EXECS TOP CEO PAY LISTS 92 VALVE DELAYS STEAM MACHINE CONTROLLER TO 2015 108 REVIEW: NEW KIDDIE FITNESS BAND MORE TOY THAN TECH 114 FACEBOOK TO REDUCE AUTO-SHARES FROM THIRD-PARTY APPS 124

60 iTUNES REVIEW 76 TOP 10 SONGS 98 TOP 10 ALBUMS 100 TOP 10 MUSIC VIDEOS 102 TOP 10 TV SHOWS 104 TOP 10 BOOKS 106 TOP 10 APPS

SMALL BUSINESS ON-THE-GO? SMARTPHONES MAKE IT EASY

Avi Shenkar runs his four hair salons from the palm of his hand. Work for the owner of Blo/Out Blow Dry Bars begins as soon as he grabs his iPhone at 6 a.m. ǁŚŝůĞ ƐƟůů ŝŶ ďĞĚ͘ ,Ğ ƐĐƌŽůůƐ ƚŚƌŽƵŐŚ ŵĞƐƐĂŐĞƐ ŽŶ ŐƌŽƵƉ ƚĞǆƟŶŐ ĂƉƉ 'ƌŽƵƉDĞ ƚŽ ƐĞĞ ŝĨ ĂŶǇ of his stylists are running late or need the day Žī͘ ,Ğ ƉƵŵƉƐ ƉŽƉ ĂŶĚ ĞůĞĐƚƌŽŶŝĐ ĚĂŶĐĞ ŵƵƐŝĐ through the wireless speakers in his stores using an app for Sonos, a brand of wireless ƐƉĞĂŬĞƌƐ͘ ŶĚ ŚĞ ĐĂŶ ƐĞĞ ǁŚĂƚ͛Ɛ ŐŽŝŶŐ ŽŶ ŝŶ ĞĂĐŚ ůŽĐĂƟŽŶ ďǇ ǁĂƚĐŚŝŶŐ ǀŝĚĞŽ ŽŶ ŚŝƐ ƉŚŽŶĞ ĨƌŽŵ ĐĂŵĞƌĂƐ ǁŝƚŚ ƚŚĞ ^ĂŵƐƵŶŐ ŝWŽůŝƐ ĂƉƉ͕ Ă ǀŝĚĞŽ ĐĂŵĞƌĂ ƐĞĐƵƌŝƚǇ ƐǇƐƚĞŵ͘ “The phone is always with me,” says Shenkar, ǁŚŽƐĞ ƐĂůŽŶƐ ĚŽ ďůŽǁŽƵƚƐ ĨŽƌ Ψϯϱ͘ ͞/ƚ͛Ɛ ĂŶ extension of me.”

Image: Matt Rourke

^ŵĂƌƚƉŚŽŶĞƐ ŚĂǀĞ ďĞĐŽŵĞ ǀŝƚĂů ĨŽƌ ŽŶͲƚŚĞͲŐŽ entrepreneurs. Apps aimed at small business owners allow them to pay bills, update ǁĞďƐŝƚĞƐ͕ ŵĂƌŬĞƚ ƚŚĞŝƌ ĐŽŵƉĂŶŝĞƐ͕ ƌĞĂĐŚ ŽƵƚ ƚŽ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ŬĞĞƉ ŝŶ ƚŽƵĐŚ ǁŝƚŚ ĞŵƉůŽǇĞĞƐ from anywhere. Some owners say their smartphones makes it easier for them to build Ă ƐŝĚĞ ďƵƐŝŶĞƐƐ ǁŚŝůĞ ŬĞĞƉŝŶŐ Ă ĨƵůůͲƟŵĞ ũŽď Žƌ ƐƚĞƉ ĂǁĂǇ ĨƌŽŵ ƚŚĞ ĐŽŵƉĂŶǇ ǁŚĞŶ ŶĞĞĚĞĚ͘ dŚĞǇ͛ƌĞ ĂůƐŽ Ă ďŝŐ ŚĞůƉ ĨŽƌ ƐƚŽƌĞ ŽǁŶĞƌƐ͕ ůŝŬĞ ^ŚĞŶŬĂƌ͕ ǁŚŽ ĐĂŶ͛ƚ ďĞ Ăƚ ĞǀĞƌǇ ůŽĐĂƟŽŶ Ăƚ ŽŶĐĞ͘ ͞dǇƉŝĐĂůůǇ͕ / ĚƌŝǀĞ ĨƌŽŵ ŽŶĞ ƐƚŽƌĞ ƚŽ ĂŶŽƚŚĞƌ͕͟ ƐĂǇƐ Shenkar, who has three stores in Philadelphia ĂŶĚ ŽŶĞ ŝŶ ƚůĂŶƟĐ ŝƚǇ͕ ǁŚŝĐŚ ŝƐ ŽŶůǇ ŽƉĞŶ ŝŶ ƚŚĞ spring and summer months. >ĂƐƚ ǇĞĂƌ͕ ŚĞ ĚƌŽƉƉĞĚ ŚŝƐ ŝWŚŽŶĞ ĂŶĚ ƐŚĂƩĞƌĞĚ ŝƚ ďĞĨŽƌĞ Ă ĚƌŝǀĞ ƚŽ ƚŚĞ ƚůĂŶƟĐ ŝƚǇ ƐŚŽƉ͘ “I had to immediately rush over to the Apple ^ƚŽƌĞ͕͟ ŚĞ ƐĂǇƐ͘ ͞/ ĚŝĚŶ͛ƚ ĐĂƌĞ ǁŚĂƚ ƚŚĞ ƉƌŝĐĞ ǁĂƐ͕ / ũƵƐƚ ŐŽƚ ŝƚ͘͟

EŽĂŚ ŚĂŝŵďĞƌŐ ŝƐ ĂůƐŽ ĂƩĂĐŚĞĚ ƚŽ ŚŝƐ ƐŵĂƌƚƉŚŽŶĞ͘ ,Ğ ƐƚĂƌƚĞĚ ,ĞĂƚŽŶŝƐƚ͘ĐŽŵ͕ Ă ǁĞďƐŝƚĞ ƚŚĂƚ ƐĞůůƐ ƐƉĞĐŝĂůƚǇ ŚŽƚ ƐĂƵĐĞƐ͕ ŝŶ EŽǀĞŵďĞƌ͘ ,Ğ ƐƟůů ǁŽƌŬƐ Ă ĨƵůůͲƟŵĞ ŵĂƌŬĞƟŶŐ ũŽď ŝŶ EĞǁ zŽƌŬ ĂŶĚ ƌĞůŝĞƐ ŽŶ ŚŝƐ ŝWŚŽŶĞ ƚŽ ŬĞĞƉ Śŝŵ ĐŽŶŶĞĐƚĞĚ ƚŽ ŚŝƐ ďƵƐŝŶĞƐƐ͘ Ŷ ĂƉƉ ĨƌŽŵ ŽŶůŝŶĞ ƐƚŽƌĞ ĐƌĞĂƚŽƌ ŝŐĐŽŵŵĞƌĐĞ alerts him when an order is made on ,ĞĂƚŽŶŝƐƚ͘ĐŽŵ͘ ,Ğ ƉĂǇƐ ƐƵƉƉůŝĞƌƐ ƵƐŝŶŐ ĂŶ ĂƉƉ ĨƌŽŵ ƉĂǇŵĞŶƚ ƉƌŽĐĞƐƐŽƌ WĂǇWĂů͘ ,Ğ ĂůƐŽ ĨƌĞƋƵĞŶƚůǇ ƵƉůŽĂĚƐ ƉŚŽƚŽƐ ŽĨ ŚŽƚ ƐĂƵĐĞ ďŽƩůĞƐ ƚŽ ƉŚŽƚŽͲƐŚĂƌŝŶŐ ĂƉƉ /ŶƐƚĂŐƌĂŵ͕ ǁŚŝĐŚ ŚĞůƉƐ Śŝŵ ĂƩƌĂĐƚ ŶĞǁ ĐƵƐƚŽŵĞƌƐ͘ tŚĞŶ ŚĞ ŐŽĞƐ ƚŽ ĨŽŽĚ ĨĞƐƟǀĂůƐ ƚŽ ƐĞůů ĐĂƌƌŽƚ ĐƵƌƌǇ Žƌ ƌĞĚ ĐŚŝůŝ ůŝŵĞ ŚŽƚ ƐĂƵĐĞƐ͕ ŚĞ ƚƵƌŶƐ ŚŝƐ ŝWŚŽŶĞ ŝŶƚŽ Ă ĐĂƐŚ ƌĞŐŝƐƚĞƌ ǁŝƚŚ ^ƋƵĂƌĞ͕ Ă ƐŵĂůů ĚĞǀŝĐĞ ƚŚĞ ƐŝǌĞ ŽĨ Ă ƋƵĂƌƚĞƌ ƚŚĂƚ ƉůƵŐƐ ŝŶƚŽ ŚŝƐ ƉŚŽŶĞ ĂŶĚ ůĞƚƐ ĐƵƐƚŽŵĞƌƐ ďƵǇ ƚŚĞ ƐĂƵĐĞƐ ǁŝƚŚ ƚŚĞŝƌ ĚĞďŝƚ Žƌ ĐƌĞĚŝƚ ĐĂƌĚƐ͘ ͞/͛ŵ ĐŽŶƐƚĂŶƚůǇ ŽŶ ƚŚĞ ŐŽ͕͟ ŚĂŝŵďĞƌŐ ƐĂǇƐ͘

Image: George Doyle

^ŽŵĞ ĞŶƚƌĞƉƌĞŶĞƵƌƐ ĚŽŶ͛ƚ ĞǀĞŶ ŚĂǀĞ ƚŽ ďĞ ŝŶ ƚŚĞ same state to run their business. <ŝŵďĞƌůǇ ĂǀŝƐŽŶ͕ ǁŚŽ ĐŽͲŽǁŶƐ ǁŽŵĞŶ͛Ɛ ĐůŽƚŚŝŶŐ ƐƚŽƌĞ 'ŽŽĚďƵǇ 'ŝƌůƐ ŝŶ EĂƐŚǀŝůůĞ͕ Tennessee, moved to Los Angeles in April to ĞĂƌŶ ƐŽŵĞ ĞǆƚƌĂ ĐĂƐŚ ĂƐ Ă ĨƌĞĞůĂŶĐĞ ŵĂƌŬĞƟŶŐ ĐŽŶƐƵůƚĂŶƚ ƚŽ ƉĂǇ Žī Ă ΨϭϬ͕ϬϬϬ ĚĞŶƟƐƚ ďŝůů͘ ^ŚĞ ĂůƐŽ ǁĂŶƚĞĚ ͞ƚŽ ŚĂǀĞ ĨƵŶ͟ ĂŌĞƌ ƌƵŶŶŝŶŐ ƚŚĞ ƐƚŽƌĞ ĨŽƌ ŶĞĂƌůǇ ĮǀĞ ǇĞĂƌƐ͘ ,Ğƌ ĐŽͲŽǁŶĞƌ͕ who drops by the shop a few days a week, was ƐŬĞƉƟĐĂů ĂďŽƵƚ ƚŚĞ ŵŽǀĞ͕ ĂǀŝƐŽŶ ƐĂǇƐ͕ ďƵƚ ƚŚĞ arrangement is working. Davison updates the stores website with an ĂƉƉ ĨƌŽŵ ǁĞďƐŝƚĞ ĂŶĚ ďůŽŐ ƉƵďůŝƐŚŝŶŐ ƉůĂƞŽƌŵ WordPress on her Nokia Lumia smartphone. ^ŚĞ ŐŝǀĞƐ ŽƵƚ Ă 'ŽŽŐůĞ sŽŝĐĞ ƉŚŽŶĞ ŶƵŵďĞƌ ƚŽ ĐƵƐƚŽŵĞƌƐ ƐŽ ƚŚĂƚ ƚŚĞǇ ĐĂŶ ƚĞǆƚ ŚĞƌ ŝĨ ƚŚĞǇ ǁĂŶƚ ƚŽ ŽƌĚĞƌ Ă dͲƐŚŝƌƚ Žƌ Ă ǀŝŶƚĂŐĞ ƉĂŝƌ ŽĨ ĐŽǁďŽǇ ďŽŽƚƐ͘ ^ŚĞ ƵƐĞƐ 'ŽŽŐůĞ͛Ɛ ĐĂůĞŶĚĂƌ ƚŽ ƐĐŚĞĚƵůĞ ĞŵƉůŽǇĞĞ ǁŽƌŬ ŚŽƵƌƐ ĂŶĚ ƐƉĞĐŝĂů ĞǀĞŶƚƐ͕ ůŝŬĞ ŝĨ Ă ĐŽƵŶƚƌǇ ĂƌƟƐƚ ƉůĂŶƐ ƚŽ ƐƚŽƉ ďǇ ĨŽƌ Ă ĮƫŶŐ͘ ŶĚ she uses Instagram to post photos of new items ƐŚĞ ĮŶĚƐ ĂŌĞƌ ŵĞĞƟŶŐ ǁŝƚŚ ĐůŽƚŚŝŶŐ ǁŚŽůĞƐĂůĞƌƐ in Los Angeles. KŌĞŶ͕ ĐƵƐƚŽŵĞƌƐ ĂƐŬ ƚŽ ďƵǇ ĐůŽƚŚŝŶŐ ƐƚƌĂŝŐŚƚ ĨƌŽŵ /ŶƐƚĂŐƌĂŵ͘ dŚĂƚ͛Ɛ ǁŚĞŶ ƐŚĞ͛ůů ƌĞƐƉŽŶĚ ǁŝƚŚ Ă ůŝŶŬ ƚŽ ƚŚĞ ƐƚŽƌĞ͛Ɛ WĂǇWĂů ĂĐĐŽƵŶƚ ƚŽ ƉĂǇ ĨŽƌ ƚŚĞ ĐůŽƚŚŝŶŐ͘ ͞/ ůŝƚĞƌĂůůǇ ĚŽ ƚŚŝƐ ƐŝƫŶŐ ŽŶ ƚŚĞ ďĞĂĐŚ ƐŽŵĞƟŵĞƐ͕͟ ƐĂǇƐ ĂǀŝƐŽŶ͘ ͞/ƚ͛Ɛ ĐƌĂǌǇ͘͟

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Image: Tara Moore

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'ŽŽŐůĞ ǁŝůů ďƵŝůĚ Ă ĐĂƌ ǁŝƚŚŽƵƚ Ă ƐƚĞĞƌŝŶŐ wheel. /ƚ ĚŽĞƐŶΖƚ ŶĞĞĚ ŽŶĞ ďĞĐĂƵƐĞ ŝƚ ĚƌŝǀĞƐ ŝƚƐĞůĨ͘ dŚĞ ƚǁŽͲƐĞĂƚĞƌ ǁŽŶΖƚ ďĞ ƐŽůĚ ƉƵďůŝĐůǇ͕ ďƵƚ 'ŽŽŐůĞ ƐĂŝĚ dƵĞƐĚĂǇ ŝƚ ŚŽƉĞƐ ďǇ ƚŚŝƐ ƟŵĞ ŶĞǆƚ ǇĞĂƌ͕ ϭϬϬ ƉƌŽƚŽƚǇƉĞƐ ǁŝůů ďĞ ŽŶ ƉƵďůŝĐ ƌŽĂĚƐ͘ dŚŽƵŐŚ ŶŽƚ ĚƌŝǀŝŶŐ ǀĞƌǇ ƋƵŝĐŬůǇ Ͳ ƚŚĞ ƚŽƉ ƐƉĞĞĚ ǁŽƵůĚ ďĞ Ϯϱ ŵƉŚ͘ dŚĞ ĐĂƌƐ ĂƌĞ Ă ŶĂƚƵƌĂů ŶĞǆƚ ƐƚĞƉ ĨŽƌ 'ŽŽŐůĞ͕ ǁŚŝĐŚ ĂůƌĞĂĚǇ ŚĂƐ ĚƌŝǀĞŶ ŚƵŶĚƌĞĚƐ ŽĨ ƚŚŽƵƐĂŶĚƐ ŽĨ ŵŝůĞƐ ŝŶ ĂůŝĨŽƌŶŝĂ ǁŝƚŚ >ĞǆƵƐ ^hsƐ ĂŶĚ dŽǇŽƚĂ WƌŝƵƐĞƐ ŽƵƞŝƩĞĚ ǁŝƚŚ Ă ĐŽŵďŝŶĂƟŽŶ ŽĨ ƐĞŶƐŽƌƐ ĂŶĚ ĐŽŵƉƵƚĞƌƐ͘ dŚŽƐĞ ĐĂƌƐ ŚĂǀĞ 'ŽŽŐůĞͲĞŵƉůŽǇĞĚ ΗƐĂĨĞƚǇ ĚƌŝǀĞƌƐΗ ďĞŚŝŶĚ ƚŚĞ ǁŚĞĞů ŝŶ ĐĂƐĞ ŽĨ ĞŵĞƌŐĞŶĐǇ͘ dŚĞ ŶĞǁ ĐĂƌƐ ǁŽƵůĚ ĞůŝŵŝŶĂƚĞ ƚŚĞ driver from the task of driving. No steering wheel, no brake and gas pedals. /ŶƐƚĞĂĚ͕ ďƵƩŽŶƐ ĨŽƌ ŐŽ ĂŶĚ ƐƚŽƉ͘ Η/ƚ ƌĞŵŝŶĚĞĚ ŵĞ ŽĨ ĐĂƚĐŚŝŶŐ Ă ĐŚĂŝƌůŝŌ ďǇ yourself, a bit of solitude I found really ĞŶũŽǇĂďůĞ͕Η ^ĞƌŐĞǇ ƌŝŶ͕ ĐŽͲĨŽƵŶĚĞƌ ŽĨ 'ŽŽŐůĞ͕ ƚŽůĚ Ă ^ŽƵƚŚĞƌŶ ĂůŝĨŽƌŶŝĂ ƚĞĐŚ ĐŽŶĨĞƌĞŶĐĞ dƵĞƐĚĂǇ ĞǀĞŶŝŶŐ ŽĨ ŚŝƐ ĮƌƐƚ ƌŝĚĞ͕ ĂĐĐŽƌĚŝŶŐ ƚŽ Ă ƚƌĂŶƐĐƌŝƉƚ͘ dŚĞ ĞůĞĐƚƌŝĐͲƉŽǁĞƌĞĚ ĐĂƌ ŝƐ ĐŽŵƉĂĐƚ ĂŶĚ ďƵďďůĞͲƐŚĂƉĞĚ Ͳ ƐŽŵĞƚŚŝŶŐ ƚŚĂƚ ŵŝŐŚƚ ŵŽǀĞ ƉĞŽƉůĞ ĂƌŽƵŶĚ Ă ĐŽƌƉŽƌĂƚĞ ĐĂŵƉƵƐ Žƌ ĐŽŶŐĞƐƚĞĚ ĚŽǁŶƚŽǁŶ͘ 'ŽŽŐůĞ ŝƐ ƵŶůŝŬĞůǇ ƚŽ ŐŽ ĚĞĞƉůǇ ŝŶƚŽ ĂƵƚŽ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ /Ŷ ƵŶǀĞŝůŝŶŐ ƚŚĞ ƉƌŽƚŽƚǇƉĞ͕ ƚŚĞ ĐŽŵƉĂŶǇ ĞŵƉŚĂƐŝǌĞĚ ƉĂƌƚŶĞƌŝŶŐ ǁŝƚŚ ŽƚŚĞƌ ĮƌŵƐ͘ dŚĞ ďŝŐŐĞƐƚ ŽďƐƚĂĐůĞ ĐŽƵůĚ ďĞ ƚŚĞ ůĂǁ͘ Test versions will have a wheel and pedals, ďĞĐĂƵƐĞ ƚŚĞǇ ŵƵƐƚ ƵŶĚĞƌ ĂůŝĨŽƌŶŝĂ ƌĞŐƵůĂƟŽŶƐ͘ 'ŽŽŐůĞ ŚŽƉĞƐ ƚŽ ďƵŝůĚ ƚŚĞ ϭϬϬ ƉƌŽƚŽƚǇƉĞƐ late this year or early next and use them

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ŝŶ Ă ƚŽͲďĞͲĚĞƚĞƌŵŝŶĞĚ ΗƉŝůŽƚ ƉƌŽŐƌĂŵ͕Η ƐƉŽŬĞƐǁŽŵĂŶ ŽƵƌƚŶĞǇ ,ŽŚŶĞ ƐĂŝĚ͘ DĞĂŶǁŚŝůĞ͕ ďǇ ƚŚĞ ĞŶĚ ŽĨ ƚŚŝƐ ǇĞĂƌ͕ ĂůŝĨŽƌŶŝĂΖƐ ĞƉĂƌƚŵĞŶƚ ŽĨ DŽƚŽƌ sĞŚŝĐůĞƐ ŵƵƐƚ ǁƌŝƚĞ ƌĞŐƵůĂƟŽŶƐ ĨŽƌ ƚŚĞ ΗŽƉĞƌĂƟŽŶĂůΗ ƵƐĞ ŽĨ ƚƌƵůǇ ĚƌŝǀĞƌůĞƐƐ ĐĂƌƐ͘ dŚĞ Ds ŚĂĚ ƚŚŽƵŐŚƚ ƚŚĂƚ ƌĞĂůŝƚǇ ǁĂƐ ƐĞǀĞƌĂů ǇĞĂƌƐ ĂǁĂǇ͕ ƐŽ ŝƚ ǁŽƵůĚ ŚĂǀĞ ƟŵĞ ƚŽ ƉĞƌĨĞĐƚ the rules. dŚĂƚ ĐůŽĐŬ ũƵƐƚ ƐƉĞĚ ƵƉ͕ ƐĂŝĚ ƚŚĞ ŚĞĂĚ ŽĨ ƚŚĞ DsΖƐ ĚƌŝǀĞƌůĞƐƐ ĐĂƌ ƉƌŽŐƌĂŵ͕ ĞƌŶĂƌĚ Soriano. Η ĞĐĂƵƐĞ ŽĨ ǁŚĂƚ ŝƐ ƉŽƚĞŶƟĂůůǇ ŽƵƚ ƚŚĞƌĞ soon, we need to make sure that the ƌĞŐƵůĂƟŽŶƐ ĂƌĞ ŝŶ ƉůĂĐĞ ƚŚĂƚ ǁŽƵůĚ ŬĞĞƉ ƚŚĞ ƉƵďůŝĐ ƐĂĨĞ ďƵƚ ǁŽƵůĚ ŶŽƚ ŝŵƉĞĚĞ ƉƌŽŐƌĞƐƐ͕Η Soriano said.

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“Starcraft II tournaments s are popular in South Korea, where the top player’s winnings total $423,988”

ϭϴ

BLIZZARD SUES STARCRAFT II CHEAT HACKERS

d/s/^/KE >/ Z /^ dZz/E' dK ^h , < Z^ t,K , s Z d , d^ &KZ /d^ ^d Z Z &d // s/ K ' D ͘ dŚĞ ƉƵďůŝƐŚĞƌ ƐĂǇƐ ƚŚĞ ƐŽŌǁĂƌĞ ƵŶĚĞƌŵŝŶĞƐ ŽŶůŝŶĞ ŵƵůƟƉůĂǇĞƌ ďĂƩůĞƐ ĂŶĚ ĐŽƵůĚ ĐĂƵƐĞ ƉůĂǇĞƌƐ ƚŽ ůŽƐĞ ŝŶƚĞƌĞƐƚ ŝŶ ƚŚĞ ƟƚůĞ͘ /ƚ ŚĂƐ ĮůĞĚ ƉĂƉĞƌƐ ǁŝƚŚ Ă ĂůŝĨŽƌŶŝĂ ĐŽƵƌƚ ĐĂůůŝŶŐ ĨŽƌ ƚŚĞ ƵŶŝĚĞŶƟĮĞĚ ƉƌŽŐƌĂŵŵĞƌƐ ƚŽ ďĞ ŵĂĚĞ ƚŽ ĐŽŵƉĞŶƐĂƚĞ ŝƚ ĨŽƌ ĐŽƉǇƌŝŐŚƚ ŝŶĨƌŝŶŐĞŵĞŶƚ͘ KŶĞ ŝŶĚƵƐƚƌǇ ǁĂƚĐŚĞƌ ĚĞƐĐƌŝďĞĚ ƚŚĞ ŵŽǀĞ ĂƐ “aggressive”. ͞dŚĞ ŽŶůǇ ƌĞĂƐŽŶ ƚŚĂƚ ĐŚĞĂƚƐ ůŝŬĞ ƚŚŝƐ ĞǆŝƐƚ ŝƐ ďĞĐĂƵƐĞ ƚŚĞƌĞ ŝƐ ĚĞŵĂŶĚ ĨŽƌ ƚŚĞŵ͕͟ ƐĂŝĚ Ě ĂƌƚŽŶ͕ Ă ǀŝĚĞŽ ŐĂŵĞƐ ĂŶĂůǇƐƚ Ăƚ ƚŚĞ ĐŽŶƐƵůƚĂŶĐǇ Ovum. ͞ Ƶƚ ƚŚĞ ĐŽŵƉĞƟƟǀĞ ƐĐĞŶĞ ĨŽƌ ^ƚĂƌĐƌĂŌ ŝƐ ǀĞƌǇ ŝŵƉŽƌƚĂŶƚ͕ ĞƐƉĞĐŝĂůůǇ ŝŶ <ŽƌĞĂ͕ ĂŶĚ ůŝǌǌĂƌĚ ŶĞĞĚƐ ƚŽ ƉƌĞƐĞƌǀĞ ƚŚĞ ĨĂŶƚĂƐǇ ŽĨ ƚŚĞ ĐŽƌĞ ĞǆƉĞƌŝĞŶĐĞ͘͟ EĞǁƐ ŽĨ ƚŚĞ ůĞŐĂů ĂĐƟŽŶ ǁĂƐ ĮƌƐƚ ƌĞƉŽƌƚĞĚ ďǇ ƚŚĞ dŽƌƌĞŶƞƌĞĂŬ ŶĞǁƐ ƐŝƚĞ͕ ǁŚŝĐŚ ŶŽƚĞĚ ƚŚĂƚ ƚŚĞ sĂůŝĂŶƚ ŚĂŽƐ DĂƉ,ĂĐŬ ĐŚĞĂƚƐ Ăƚ ƚŚĞ ĐĞŶƚƌĞ ŽĨ ƚŚĞ ĐĂƐĞ ƌĞŵĂŝŶĞĚ ĂǀĂŝůĂďůĞ ŽŶůŝŶĞ ŝĨ ŐĂŵĞƌƐ ƉĂŝĚ Ă ͞ĚŽŶĂƟŽŶ͟ ŽĨ ΨϲϮ͘ϱϬ ;άϯϳͿ͘ dŚĞ ĐƌĞĂƚŽƌƐ ŚĂǀĞ ƉƌŽŵŽƚĞĚ ƚŚĞ ŚĂĐŬ ŽŶ ůŝǌǌĂƌĚ͛Ɛ ŽǁŶ ĨŽƌƵŵƐ ĂƐ ǁĞůů ĂƐ ŽƚŚĞƌ ƐŝƚĞƐ͘

ϭϵ

ϮϬ

WZK& ^^/KE > W> z Z^ dŚĞ ƐĐŝĞŶĐĞ ĮĐƟŽŶ ƌĞĂůͲƟŵĞ ƐƚƌĂƚĞŐǇ ŐĂŵĞ ^ƚĂƌĐƌĂŌ // ǁĂƐ ƌĞůĞĂƐĞĚ ŽŶ Ϯϳ :ƵůǇ ϮϬϭϬ͕ and has subsequently been followed up with ĞǆƉĂŶƐŝŽŶ ƉĂĐŬƐ͕ ůŝǌǌĂƌĚ͛Ɛ ůĂƐƚ ĂŶŶƵĂů ƌĞƉŽƌƚ ŶŽƚĞĚ ƚŚĂƚ ƚŚĞ ,ĞĂƌƚ ŽĨ ƚŚĞ ^ǁĂƌŵ ĂĚĚͲŽŶ ǁĂƐ ϮϬϭϯ͛Ɛ ďĞƐƚͲƐĞůůŝŶŐ W ŐĂŵĞ Ăƚ h^ ƐƚŽƌĞƐ͕ ĂŶĚ ƚŚĞ ĐŽŵƉĂŶǇ ŝƐ ƐƟůů ǁŽƌŬŝŶŐ ŽŶ Ă ĮŶĂů ĞǆƚĞŶƐŝŽŶ ĐĂůůĞĚ >ĞŐĂĐǇ ŽĨ ƚŚĞ sŽŝĚ͘ /ƚƐ ĐŽƵƌƚ ĮůŝŶŐ ƚĂůŬƐ ŽĨ ǁĂŶƟŶŐ ͞ƚŽ ƉƌŽƚĞĐƚ ƚŚĞ ƐĂŶĐƟƚǇ ŽĨ ƚŚĞ ^ƚĂƌĐƌĂŌ // ŐĂŵŝŶŐ ĞǆƉĞƌŝĞŶĐĞ͟ ĂŶĚ ŶŽƚĞƐ ƚŚĂƚ ŝƚƐ ƚĞƌŵƐ ĂŶĚ ĐŽŶĚŝƟŽŶƐ ĞǆƉůŝĐŝƚůǇ ƉƌŽŚŝďŝƚ ƚŚĞ ƵƐĞ ŽĨ ͞ŚĂĐŬƐ͕ ŵŽĚƐ Žƌ ĂŶǇ ŽƚŚĞƌ

ƵŶĂƵƚŚŽƌŝƐĞĚ ƚŚŝƌĚͲƉĂƌƚǇ ƐŽŌǁĂƌĞ͟ ĚĞƐŝŐŶĞĚ ƚŽ ĂůůŽǁ Ă ƉůĂǇĞƌ ƚŽ ďŽŽƐƚ ƚŚĞŝƌ ƌĂŶŬŝŶŐ ĂŶĚ ĂĐĐĞƐƐ ŶĞǁ ǁĞĂƉŽŶƐ ĂŶĚ ĂďŝůŝƟĞƐ͘ ͞dŚĞ ĐŽŵƉĞƟƟǀĞ ĂƐƉĞĐƚ ŽĨ ^ƚĂƌĐƌĂŌ //͛Ɛ ŵƵůƟƉůĂǇĞƌ ĞŶǀŝƌŽŶŵĞŶƚ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ĚƌŝǀŝŶŐ ĨŽƌĐĞƐ ďĞŚŝŶĚ ƐĂůĞƐ ŽĨ ƚŚĞ ŐĂŵĞ͕͟ ŝƚ ƐƚĂƚĞƐ͘ ͞/Ŷ ĨĂĐƚ͕ ƚŚĞ ^ƚĂƌĐƌĂŌ ŐĂŵĞ ĂƌĞ ƉůĂǇĞĚ ĂƐ Ă ĐŽŵƉĞƟƟǀĞ ƐƉŽƌƚ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ͕ ǁŝƚŚ ƉƌŽĨĞƐƐŝŽŶĂů Žƌ ƐĞŵŝͲƉƌŽĨĞƐƐŝŽŶĂů ƉůĂǇĞƌƐ ĐŽŵƉĞƟŶŐ ĨŽƌ ŶĂƟŽŶĂů ĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂů ƟƚůĞƐ͘ ͞ ĚĚŝƟŽŶĂůůǇ͕ ƚŚĞ ĂďŝůŝƚǇ ƚŽ ƉůĂǇ ƚŚĞ ŐĂŵĞ ĂŐĂŝŶƐƚ skilled human opponents keeps the player

Ϯϭ

ĞǆƉĞƌŝĞŶĐĞ ĨƌĞƐŚ ĂŶĚ ŝŶƚĞƌĞƐƟŶŐ͕ ƚŚƵƐ ĞŶƐƵƌŝŶŐ that players return to the game frequently.” dŚĞ Įƌŵ ĂĚĚƐ ƚŚĂƚ ŝƚ ǁŝƐŚĞƐ ƚŚĞ ĐŽƵƌƚ ƚŽ ƐŚƵƚ ĚŽǁŶ ƚŚĞ ŚĂĐŬƐ ĂŶĚ ŵĂŬĞ ƚŚĞŝƌ ĐƌĞĂƚŽƌƐ ŚĂŶĚ ŽǀĞƌ ƚŚĞ ƉƌŽĮƚƐ ƚŚĞǇ ŚĂĚ ŵĂĚĞ͘

> ' > WZ Ed^ dŚĞ ĐĂƐĞ ŚĂƐ ĞĐŚŽĞƐ ŽĨ EŝŶƚĞŶĚŽ͛Ɛ ĐŽƵƌƚ ďĂƩůĞƐ ĂŐĂŝŶƐƚ ƚŚĞ 'ĂŵĞƐ 'ĞŶŝĞ Ͳ Ă ĐĂƌƚƌŝĚŐĞ ƚŚĂƚ ĂůůŽǁĞĚ ƉůĂǇĞƌƐ ƚŽ ĞŶƚĞƌ ĐŽĚĞƐ ƚŽ ĐŚĞĂƚ Ăƚ ^ƵƉĞƌ EŝŶƚĞŶĚŽ ŶƚĞƌƚĂŝŶŵĞŶƚ ^ǇƐƚĞŵ ;^E ^Ϳ ƟƚůĞƐ ŝŶ ƚŚĞ ĞĂƌůǇ ϭϵϵϬƐ͘ EŝŶƚĞŶĚŽ ĂůƐŽ ĂůůĞŐĞĚ ĐŽƉǇƌŝŐŚƚ ŝŶĨƌŝŶŐĞŵĞŶƚ ďƵƚ ůŽƐƚ ƚŚĞ ĐĂƐĞ ĂŌĞƌ ƚŚĞ ũƵĚŐĞ ƌƵůĞĚ ƚŚĂƚ ĐŽŶƐƵŵĞƌƐ ŚĂĚ ƚŚĞ ƌŝŐŚƚ ƚŽ ͞ĞǆƉĞƌŝŵĞŶƚ ǁŝƚŚ ƚŚĞ ƉƌŽĚƵĐƚ͟ ĂŌĞƌ ƉĂǇŝŶŐ Ă ĨĂŝƌ ƉƌŝĐĞ ĨŽƌ Ă ŐĂŵĞ͘ EŝŶƚĞŶĚŽ͛Ɛ ƌŝǀĂů ^ĞŐĂ ůĂƚĞƌ ŐĂǀĞ ŝƚƐ ďĂĐŬŝŶŐ ƚŽ ƚŚĞ ƉƌŽĚƵĐƚ ĂŶĚ ŚĞůƉĞĚ ĨƵŶĚ ŝƚƐ ŵĂƌŬĞƟŶŐ ĐĂŵƉĂŝŐŶ͘ ,ŽǁĞǀĞƌ͕ ůŝǌǌĂƌĚ ŚĂƐ ďĞĞŶ ŵŽƌĞ ƐƵĐĐĞƐƐĨƵů ŝŶ ƚŚŝƐ ĂƌĞĂ ĨŽůůŽǁŝŶŐ ϭϵϵϴ͛Ɛ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ƚŚĞ ŝŐŝƚĂů DŝůůĞŶŶŝƵŵ ŽƉǇƌŝŐŚƚ Đƚ͕ ǁŚŝĐŚ ĐƌŝŵŝŶĂůŝƐĞĚ ƐŽŌǁĂƌĞ ĚĞƐŝŐŶĞĚ ƚŽ ďǇƉĂƐƐ ĚŝŐŝƚĂů ůŽĐŬƐ͘ /Ŷ ϮϬϭϬ ƚŚĞ Įƌŵ ǁŽŶ Ă ĐŽƉǇƌŝŐŚƚ ŝŶĨƌŝŶŐĞŵĞŶƚ ĐĂƐĞ ĂŐĂŝŶƐƚ D z /ŶĚƵƐƚƌŝĞƐ͕ ǁŚŝĐŚ ŚĂĚ ƐŽůĚ Ă ƐŽŌǁĂƌĞ ͞ďŽƚ͟ ƚŚĂƚ ĂƵƚŽŵĂƟĐĂůůǇ ƉůĂǇĞĚ ƚŚĞ ĞĂƌůǇ ůĞǀĞůƐ ŽĨ tŽƌůĚ ŽĨ tĂƌĐƌĂŌ ĨŽƌ ƉůĂǇĞƌƐ͘ ͞dŚĞ ůĂǁ ŝŶ ƚŚŝƐ ĂƌĞĂ ŝƐ ƌĞůĂƟǀĞůǇ ŶĞǁ ĂƐ these forms of online games are only a ĚĞĐĂĚĞ ŽůĚ͕͟ :ĂƐ WƵƌĞǁĂů͕ ĞĚŝƚŽƌ ŽĨ ƚŚĞ 'ĂŵĞƌ >Ăǁ ŶĞǁƐ ƐŝƚĞ ƚŽůĚ ƚŚĞ ͘ “Nonetheless, there have been a number of ǀŝĐƚŽƌŝĞƐ ŝŶ ƚŚŝƐ ĂƌĞĂ ĂŶĚ ŽǀĞƌĂůů ƚŚĞ ŽĚĚƐ ĂƌĞ ƐƚĂĐŬĞĚ ĂŐĂŝŶƐƚ ŚĂĐŬĞƌƐ ĂŶĚ ĂŐĂŝŶƐƚ ĐŚĞĂƚĞƌƐ ŽŶĐĞ Ă ŐĂŵĞƐ ĐŽŵƉĂŶǇ ŝƐ ĚĞƚĞƌŵŝŶĞĚ ƚŽ ƚĂŬĞ ůĞŐĂů ĂĐƟŽŶ͘͟

ϮϮ

袭席

APPLE’S CARPLAY HEADED IN RIGHT DIRECTION

Ϯϰ

ƉƉůĞ ŝƐ ŐĞƫŶŐ ƌĞĂĚǇ ƚŽ ŚŝƚĐŚ ƚŚĞ ŝWŚŽŶĞ ƚŽ ĐĂƌƐ ŝŶ Ă ŵŽďŝůĞ ŵĂƌƌŝĂŐĞ ŽĨ ĐŽŶǀĞŶŝĞŶĐĞ͘ dŚĞ ĂŵďŝƟŽƵƐ ƉƌŽũĞĐƚ͕ ĐĂůůĞĚ ĂƌWůĂǇ͕ ŝŵƉůĂŶƚƐ ƐŽŵĞ ŽĨ ƚŚĞ ŝWŚŽŶĞ͛Ɛ ŵĂŝŶ ĂƉƉůŝĐĂƟŽŶƐ ŝŶ ĂƵƚŽŵŽďŝůĞƐ ƐŽ ĚƌŝǀĞƌƐ ĐĂŶ ĐŽŶƚƌŽů ƚŚĞŵ ǁŝƚŚ ǀŽŝĐĞ ĐŽŵŵĂŶĚƐ͕ Ă ƚŽƵĐŚ ŽŶ ƚŚĞ ƐƚĞĞƌŝŶŐ ǁŚĞĞů Žƌ Ă ƐǁŝƉĞ ŽŶ Ă ĚŝƐƉůĂǇ ƐĐƌĞĞŶ ŝŶ ƚŚĞ ĚĂƐŚďŽĂƌĚ͘ /ƚ͛Ɛ ĞǆƉĞĐƚĞĚ ƚŽ ďĞ ĂǀĂŝůĂďůĞ ƚŚŝƐ ƐƵŵŵĞƌ ǁŚĞŶ WŝŽŶĞĞƌ ůĞĐƚƌŽŶŝĐƐ ƉůĂŶƐ ƚŽ ƌĞůĞĂƐĞ Ă ƐŽŌǁĂƌĞ ƵƉĚĂƚĞ ĨŽƌ ĮǀĞ ĐĂƌ ƌĂĚŝŽƐ ĚĞƐŝŐŶĞĚ ƚŽ ǁŽƌŬ ǁŝƚŚ ƚŚĞ ŝWŚŽŶĞ͘ ůƉŝŶĞ ůĞĐƚƌŽŶŝĐƐ ĂůƐŽ ŝƐ ǁŽƌŬŝŶŐ ŽŶ ĂƌWůĂǇͲĐŽŵƉĂƟďůĞ ƌĂĚŝŽƐ ĨŽƌ ĐĂƌƐ ĂůƌĞĂĚǇ ŽŶ ƚŚĞ ƌŽĂĚ͘ ,ŽŶĚĂ͕ ,ǇƵŶĚĂŝ͕ DĞƌĐĞĚĞƐͲ ĞŶǌ͕ sŽůǀŽ ĂŶĚ &ĞƌƌĂƌŝ ĂƌĞ ĂŵŽŶŐ ƚŚŽƐĞ ĞǆƉĞĐƚĞĚ ƚŽ ƐƚĂƌƚ ƐĞůůŝŶŐ ĐĂƌ ŵŽĚĞůƐ ǁŝƚŚ ďƵŝůƚͲŝŶ ĂƌWůĂǇ ƐĞƌǀŝĐĞƐ ƚŚŝƐ ǇĞĂƌ͘ 'ŽŽŐůĞ /ŶĐ͘ ŝƐ ǁŽƌŬŝŶŐ ǁŝƚŚ ĐĂƌ ŵĂŬĞƌƐ ƚŽ ĚŽ something similar with smartphones running its ŶĚƌŽŝĚ ŽƉĞƌĂƟŶŐ ƐǇƐƚĞŵ͕ ďƵƚ ƉƉůĞ /ŶĐ͘ ĂƉƉĞĂƌƐ

ƚŽ ďĞ ĨƵƌƚŚĞƌ ĂůŽŶŐ ŝŶ ĞīŽƌƚƐ ƚŽ ŵĂŬĞ ŝƚ ĞĂƐŝĞƌ ĂŶĚ ƐĂĨĞƌ ƚŽ ƚĞǆƚ͕ ĞŵĂŝů͕ ŐĞƚ ĚŝƌĞĐƟŽŶƐ͕ ƐĞůĞĐƚ ŵƵƐŝĐ ĂŶĚ͕ ǇĞƐ͕ ĞǀĞŶ ŵĂŬĞ ĐĂůůƐ ǁŚŝůĞ ĚƌŝǀŝŶŐ͘ / ƌĞĐĞŶƚůǇ ĐŚĞĐŬĞĚ ŽƵƚ Ă ƚĞƐƚ ǀĞƌƐŝŽŶ ŽĨ ĂƌWůĂǇ ŝŶ a van equipped with a Pioneer radio designed to work with the iPhone. dŚĞ ĚĞŵŽŶƐƚƌĂƟŽŶ ƚŚƌŽƵŐŚ ƚŚĞ ƐƚƌĞĞƚƐ ŽĨ ^ĂŶ &ƌĂŶĐŝƐĐŽ ĐŽŶǀŝŶĐĞĚ ŵĞ ƚŚĂƚ ƉƉůĞ ŝƐ ŽŶ ƚŚĞ ƌŝŐŚƚ ƚƌĂĐŬ͘ dŚĞ ĂƌWůĂǇ ƐǇƐƚĞŵ ŝƐ ďŽƵŶĚ ƚŽ ĂƉƉĞĂů ƚŽ ŝWŚŽŶĞ ĨĂŶƐ ǁŚŽ ƐƉĞŶĚ Ă ůŽƚ ŽĨ ƟŵĞ ďĞŚŝŶĚ ƚŚĞ wheel. It makes less sense for iPhone owners ǁŚŽ͕ ůŝŬĞ ŵĞ͕ ƐƉĞŶĚ ŵŽƌĞ ŽĨ ƚŚĞŝƌ ƟŵĞ ǁĂůŬŝŶŐ ĂŶĚ ƌŝĚŝŶŐ ƉƵďůŝĐ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ŝŶƐƚĞĂĚ ŽĨ ĚƌŝǀŝŶŐ͘ /Ĩ ǇŽƵ ǁĂŶƚ ĂƌWůĂǇ͕ ǇŽƵ ǁŝůů ŶĞĞĚ ĂŶ ŝWŚŽŶĞ ϱ͕ ϱƐ Žƌ ϱĐ͘ Ŷ ŝWĂĚ ǁŽŶ͛ƚ ǁŽƌŬ͘ dŚĞ ƉŚŽŶĞƐ ĂůƐŽ ŵƵƐƚ ďĞ ƌƵŶŶŝŶŐ ƉƉůĞ͛Ɛ ůĂƚĞƐƚ ƐŽŌǁĂƌĞ͕ ŝK^ ϳ͘ϭ͘ &ƌĞĞ upgrades are available for older phones.

Ϯϱ

/Ĩ ǇŽƵ ĂůƌĞĂĚǇ ŚĂǀĞ ŽŶĞ ŽĨ WŝŽŶĞĞƌ͛Ɛ ĮǀĞ ĐŽŵƉĂƟďůĞ ƌĂĚŝŽƐ͕ Ă ĨƌĞĞ ĮƌŵǁĂƌĞ ƵƉĚĂƚĞ ŝƐ Ăůů ǇŽƵ͛ůů ŶĞĞĚ͘ KƚŚĞƌǁŝƐĞ͕ ĂƌWůĂǇ͛Ɛ ďŝŐŐĞƐƚ ĚƌĂǁďĂĐŬ ŝƐ ƚŚĞ ĐŽƐƚ͘ /Ĩ ǇŽƵ ǁĂŶƚ ŝƚ ŝŶ Ă ĐĂƌ ǇŽƵ ĂůƌĞĂĚǇ ŽǁŶ͕ ĐŽŵƉĂƟďůĞ ƌĂĚŝŽƐ ĨƌŽŵ WŝŽŶĞĞƌ ƐĞůů ĨŽƌ ΨϳϬϬ ƚŽ Ψϭ͕ϰϬϬ͘ ŌĞƌ ĨĂĐƚŽƌŝŶŐ ŝŶ ŽƚŚĞƌ ƌĞƋƵŝƌĞĚ ƉĂƌƚƐ ĂŶĚ ůĂďŽƌ͕ ĮŐƵƌĞ ŽŶ ƐƉĞŶĚŝŶŐ ΨϵϬϬ ƚŽ Ψϭ͕ϬϬϬ ũƵƐƚ ƚŽ ŐĞƚ WŝŽŶĞĞƌ͛Ɛ ůĞĂƐƚͲĞǆƉĞŶƐŝǀĞ ĂƌWůĂǇ ƐǇƐƚĞŵ ŝŶ ǇŽƵƌ ǀĞŚŝĐůĞ͘ dŚĂƚ͛Ɛ ŵŽƌĞ ƚŚĂŶ ƚŚĞ ƉƌŝĐĞ ŽĨ Ă ŶĞǁ ŝWŚŽŶĞ͕ ďƵƚ ĐŚĞĂƉĞƌ ƚŚĂŶ ďƵǇŝŶŐ Ă ŶĞǁ ĐĂƌ ǁŝƚŚ ĂƌWůĂǇ ďƵŝůƚ ŝŶ͘

Ϯϲ

WŝŽŶĞĞƌ͛Ɛ ƚŽƉͲŽĨͲƚŚĞͲůŝŶĞ ĂƌWůĂǇ ƌĂĚŝŽ ĨĞĂƚƵƌĞƐ Ă ϳͲŝŶĐŚ ƐĐƌĞĞŶ ƚŚĂƚ ƐŚŽǁƐ ƚŚĞ ŝWŚŽŶĞ ĂƉƉƐ ĨŽƌ ĐĂůůƐ͕ ĐŽŶƚĂĐƚƐ͕ ŵƵƐŝĐ͕ ŵĂƉƐ ĂŶĚ ŵĞƐƐĂŐŝŶŐ ǁŚĞŶ ƚŚĞ ĚĞǀŝĐĞ ŝƐ ƉůƵŐŐĞĚ ŝŶ ǁŝƚŚ Ă ĐĂďůĞ͘ KƚŚĞƌ ŵŽďŝůĞ ŵƵƐŝĐ ĂƉƉƐ͕ ŝŶĐůƵĚŝŶŐ ^ƉŽƟĨǇ͕ ĞĂƚƐ DƵƐŝĐ ĂŶĚ ŝ,ĞĂƌƚZĂĚŝŽ͕ ĂƌĞ ƐƵƉƉŽƐĞĚ ƚŽ ďĞ ĞǀĞŶƚƵĂůůǇ ĂǀĂŝůĂďůĞ ŽŶ ĂƌWůĂǇ͕ ƚŽŽ͘ &ĂĐĞďŽŽŬ͕ zŽƵdƵďĞ ĂŶĚ ŽƚŚĞƌ ĂƉƉƐ ƚŚĂƚ ƐŚŽǁ Ă ůŽƚ ŽĨ ƉŚŽƚŽƐ ĂŶĚ ǀŝĚĞŽ ǁŽŶ͛ƚ ďĞ ĂǀĂŝůĂďůĞ ĨŽƌ safety and legal reasons. dŚĞ ŬĞǇ ƚŽ ĂƌWůĂǇ͛Ɛ ƐƵĐĐĞƐƐ ŵĂǇ ŚŝŶŐĞ ŽŶ ^ŝƌŝ͕ ƚŚĞ ŝWŚŽŶĞ͛Ɛ ĚŝŐŝƚĂů ƉĞƌƐŽŶĂů ĂƐƐŝƐƚĂŶƚ͘

Apple has been striving to make Siri smarter ĂŶĚ ŵŽƌĞ ǀĞƌƐĂƟůĞ͕ ĂŶ ĞŶĚĞĂǀŽƌ ƚŚĂƚ ĂƌWůĂǇ ĮŐƵƌĞƐ ƚŽ ƉƵƚ ƚŽ ƚŚĞ ƚĞƐƚ͘ ^ŝƌŝ ƐĞƌǀĞƐ ĂƐ ĂƌWůĂǇ͛Ɛ ĐĞŶƚƌĂů ŶĞƌǀŽƵƐ ƐǇƐƚĞŵ͕ ĚŽŝŶŐ ĞǀĞƌǇƚŚŝŶŐ ĨƌŽŵ ƚĂŬŝŶŐ ĞŵĂŝů ĚŝĐƚĂƟŽŶ͕ ƌĞĂĚŝŶŐ ŝŶĐŽŵŝŶŐ ƚĞǆƚ ŵĞƐƐĂŐĞƐ ŽƵƚ ůŽĂĚ͕ ĂŶĚ ƐĐƌŽůůŝŶŐ ƚŚƌŽƵŐŚ ƚŚĞ ƐǇƐƚĞŵ ĨŽƌ ƐŽŶŐ ƌĞƋƵĞƐƚƐ Žƌ ĚŝīĞƌĞŶƚ ŐĞŶƌĞƐ ŽĨ ŵƵƐŝĐ͘ ^ƵŵŵŽŶŝŶŐ ^ŝƌŝ ĐĂŶ ďĞ ĚŽŶĞ ďǇ ƚŽƵĐŚŝŶŐ Ă ďƵƩŽŶ ŽŶ ƚŚĞ ƐƚĞĞƌŝŶŐ ǁŚĞĞů Žƌ ĂƌWůĂǇ͛Ɛ ĚŝƐƉůĂǇ ƐĐƌĞĞŶ͘ tŚŝůĞ ĂƌWůĂǇ ĂůƐŽ ƌĞƐƉŽŶĚƐ ƚŽ ƚŽƵĐŚ͕ ƚŚĞ system is at its best when Siri is doing most

Ϯϳ

Ϯϴ

ŽĨ ƚŚĞ ǁŽƌŬ͘ / ŐŽƚ ŽŶůǇ Ă ŚĂůĨͲŚŽƵƌ ĚĞŵŽ ŽĨ ĂƌWůĂǇ͕ ƚŽŽ ůŝƩůĞ ƟŵĞ ƚŽ ĚĞƚĞƌŵŝŶĞ ǁŚĞƚŚĞƌ ^ŝƌŝ ǁŝůů ďĞ ƵƉ ƚŽ ƚŚĞ ũŽď͘ tŝƚŚŝŶ ŵŝŶƵƚĞƐ ŽĨ ŐĞƫŶŐ ŝŶ ƚŚĞ ĐĂƌ͕ ^ŝƌŝ ĐŽƵůĚŶ͛ƚ ƌĞƚƌŝĞǀĞ ƚŚĞ ĐŽƌƌĞĐƚ ĂĚĚƌĞƐƐ ĨŽƌ Ă ƌĞƋƵĞƐƚĞĚ ƌĞƐƚĂƵƌĂŶƚ ŝŶ ^ĂŶ &ƌĂŶĐŝƐĐŽ͘ /ŶƐƚĞĂĚ͕ ĂƌWůĂǇ ůŝƐƚĞĚ ƐĞǀĞƌĂů ŽƚŚĞƌ ƉůĂĐĞƐ ǁŝƚŚ ƚŚĞ ƐĂŵĞ ŶĂŵĞ͕ so Siri apparently at least heard the request ĐŽƌƌĞĐƚůǇ͘ dŚĞ ŽŵŝƐƐŝŽŶ ŽĨ ƚŚĞ ƌĞƋƵĞƐƚĞĚ ƌĞƐƚĂƵƌĂŶƚ ŵĂǇ ŚĂǀĞ ƌĞŇĞĐƚĞĚ ƐŚŽƌƚĐŽŵŝŶŐƐ ŝŶ ƉƉůĞ͛Ɛ ĚĂƚĂďĂƐĞ ŽĨ ůŽĐĂů ďƵƐŝŶĞƐƐĞƐ͘

ĞǇŽŶĚ ƚŚĂƚ͕ ^ŝƌŝ ƉĞƌĨŽƌŵĞĚ ŇĂǁůĞƐƐůǇ ƌĞĂĚŝŶŐ ďĂĐŬ ŝŶĐŽŵŝŶŐ ƚĞǆƚƐ͕ ĐŽŵƉŽƐŝŶŐ ĂŶĚ ƐĞŶĚŝŶŐ ĞŵĂŝůƐ ĂŶĚ ƉůĂǇŝŶŐ ƚŚĞ ƌŽůĞ ŽĨ ĚŝƐĐ ũŽĐŬĞǇ ǁŚĞŶ ĂƐŬĞĚ ƚŽ ƉůĂǇ ƚŚĞ ŵƵƐŝĐ ŽĨ ƐƉĞĐŝĮĐ ĂƌƟƐƚƐ ƐƵĐŚ ĂƐ ͬ ͘ /ƚ ƚŽŽŬ ŽŶůǇ Ă ĨĞǁ ƐĞĐŽŶĚƐ ďĞĨŽƌĞ ͞ ĂĐŬ ŝŶ ůĂĐŬ͟ ďůĂƐƚĞĚ ƚŚƌŽƵŐŚ ƚŚĞ ƐƚĞƌĞŽ͘ ǀĞŶ Ă ƋƵĞƐƟŽŶ ĂďŽƵƚ ƌŶŽůĚ ^ĐŚǁĂƌǌĞŶĞŐŐĞƌ͕ Ă ŶĂŵĞ ƚŚĂƚ ĐĂŶ ďĞ ĚŝĸĐƵůƚ ƚŽ ĚĞĐŝƉŚĞƌ͕ ĚŝĚŶ͛ƚ ƐƚƵŵƉ ^ŝƌŝ͘ /Ĩ ^ŝƌŝ ŝƐ ĂďůĞ ƚŽ ĐŽŶƐŝƐƚĞŶƚůǇ ŚĂŶĚůĞ ƚŚŽƐĞ ŬŝŶĚƐ ŽĨ ĐŚĂůůĞŶŐĞƐ͕ ƚŚĞŶ ĂƌWůĂǇ ĐŽƵůĚ ŵĂŬĞ ƚŚĞ ŝWŚŽŶĞ ĂŶ ĞǀĞŶ ŵŽƌĞ ŝŶĚŝƐƉĞŶƐĂďůĞ ŵŽďŝůĞ ĚĞǀŝĐĞ͘

Ϯϵ

VISA, MASTERCARD RENEW PUSH FOR CHIP CARDS

sŝƐĂ ĂŶĚ DĂƐƚĞƌ ĂƌĚ ĂƌĞ ƌĞŶĞǁŝŶŐ Ă ƉƵƐŚ ƚŽ ƐƉĞĞĚ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ ŵŝĐƌŽĐŚŝƉƐ ŝŶƚŽ h͘^͘ ĐƌĞĚŝƚ ĂŶĚ ĚĞďŝƚ ĐĂƌĚƐ ŝŶ ƚŚĞ ǁĂŬĞ ŽĨ ƌĞĐĞŶƚ ŚŝŐŚͲƉƌŽĮůĞ ĚĂƚĂ ďƌĞĂĐŚĞƐ͕ ŝŶĐůƵĚŝŶŐ ƚŚŝƐ ǁĞĞŬ͛Ɛ ƌĞǀĞůĂƟŽŶ ƚŚĂƚ ŚĂĐŬĞƌƐ ƐƚŽůĞ ĐŽŶƐƵŵĞƌ ĚĂƚĂ ĨƌŽŵ Ğ ĂǇ͛Ɛ ĐŽŵƉƵƚĞƌ ƐǇƐƚĞŵƐ͘ ĂƌĚ ƉƌŽĐĞƐƐŝŶŐ ĐŽŵƉĂŶŝĞƐ ĂƌŐƵĞ ƚŚĂƚ Ă ŵŽǀĞ ĂǁĂǇ ĨƌŽŵ ƚŚĞ ďůĂĐŬ ŵĂŐŶĞƟĐ ƐƚƌŝƉƐ ŽŶ ƚŚĞ ďĂĐŬƐ ŽĨ ĐƌĞĚŝƚ ĐĂƌĚƐ ǁŽƵůĚ ĞůŝŵŝŶĂƚĞ Ă ƐƵďƐƚĂŶƟĂů ĂŵŽƵŶƚ ŽĨ h͘^͘ ĐƌĞĚŝƚ ĐĂƌĚ ĨƌĂƵĚ͘ dŚĞǇ ƐĂǇ ŝƚ͛Ɛ ƟŵĞ ƚŽ ŽīĞƌ h͘^͘ ĐŽŶƐƵŵĞƌƐ ƚŚĞ ŐƌĞĂƚĞƌ ƉƌŽƚĞĐƟŽŶƐ ŵŝĐƌŽĐŚŝƉƐ ƉƌŽǀŝĚĞ ďǇ ũŽŝŶŝŶŐ ĂŶĂĚĂ͕ DĞǆŝĐŽ ĂŶĚ ŵŽƐƚ ŽĨ tĞƐƚĞƌŶ ƵƌŽƉĞ ŝŶ ƵƐŝŶŐ ĐĂƌĚƐ ǁŝƚŚ ƚŚĞ ŵŽƌĞ ĂĚǀĂŶĐĞĚ ƚĞĐŚŶŽůŽŐǇ͘ ŚŝƉƐ ĂƌĞŶ͛ƚ ƉĞƌĨĞĐƚ͕ ƐĂǇƐ ĂƌŽůǇŶ ĂůĨĂŶǇ͕ DĂƐƚĞƌ ĂƌĚ͛Ɛ ŐƌŽƵƉ ŚĞĂĚ ĨŽƌ h͘^͘ ƉƌŽĚƵĐƚ delivery, but the extra barrier they present is one ŽĨ ƚŚĞ ƌĞĂƐŽŶƐ ĐƌŝŵŝŶĂůƐ ŽŌĞŶ ĐŚŽŽƐĞ ƚŽ ƚĂƌŐĞƚ h͘^͘ͲŝƐƐƵĞĚ ĐĂƌĚƐ͕ ǁŚŽƐĞ ŵĂŐŶĞƟĐ ƐƚƌŝƉƐ ĂƌĞ ĞĂƐǇ ƚŽ ƌĞƉůŝĐĂƚĞ͘ ͞dǇƉŝĐĂůůǇ͕ ĨƌĂƵĚƐƚĞƌƐ ĂƌĞ ŐŽŝŶŐ ƚŽ ŐŽ ƚŽ ƚŚĞ ƉĂƚŚ ŽĨ ůĞĂƐƚ ƌĞƐŝƐƚĂŶĐĞ͕͟ ĂůĨĂŶǇ ƐĂǇƐ͘ dŚĞ ĐŚŝƉ ƚĞĐŚŶŽůŽŐǇ ŚĂƐŶ͛ƚ ďĞĞŶ ĂĚŽƉƚĞĚ ŝŶ ƚŚĞ h͘^͘ ďĞĐĂƵƐĞ ŽĨ ĐŽƐƚƐ ĂŶĚ ĚŝƐƉƵƚĞƐ ŽǀĞƌ ŚŽǁ ƚŚĞ ŶĞƚǁŽƌŬ ǁŽƵůĚ ŽƉĞƌĂƚĞ͘ ZĞƚĂŝůĞƌƐ ŚĂǀĞ ůŽŶŐ ďĂůŬĞĚ Ăƚ ƉĂǇŝŶŐ ĨŽƌ ŶĞǁ ĐĂƐŚ ƌĞŐŝƐƚĞƌƐ ĂŶĚ ďĂĐŬ ŽĸĐĞ ƐǇƐƚĞŵƐ ƚŽ ŚĂŶĚůĞ ƚŚĞ ŶĞǁ ĐĂƌĚƐ͘ dŚĞƌĞ ŚĂǀĞ ďĞĞŶ ĐůĂƐŚĞƐ ďĞƚǁĞĞŶ ƌĞƚĂŝůĞƌƐ͕ ĐĂƌĚ ŝƐƐƵĞƌƐ ĂŶĚ ƉƌŽĐĞƐƐŽƌƐ ŽǀĞƌ ǁŚŝĐŚ ƉƌŽĐĞƐƐŝŶŐ ŶĞƚǁŽƌŬƐ

ϯϬ

席檄

ǁŝůů ŐĞƚ ĂĐĐĞƐƐ ƚŽ ƚŚĞ ŶĞǁ ƐǇƐƚĞŵ ĂŶĚ ǁŚĞƚŚĞƌ ƚŽ ƐƟĐŬ ǁŝƚŚ Ă ƐŝŐŶĂƚƵƌĞͲďĂƐĞĚ ƐǇƐƚĞŵ Žƌ ŵŽǀĞ ƚŽ ŽŶĞ ƚŚĂƚ ƌĞƋƵŝƌĞƐ Ă ƉĞƌƐŽŶĂů ŝĚĞŶƟĮĐĂƟŽŶ ŶƵŵďĞƌ ŝŶƐƚĞĂĚ͘ dŚĞƐĞ ƚĞĐŚŶŝĐĂů ĚĞĐŝƐŝŽŶƐ ŝŵƉĂĐƚ ŚŽǁ ŵƵĐŚ ƌĞƚĂŝůĞƌƐ ĂŶĚ ĐƵƐƚŽŵĞƌƐ ŚĂǀĞ ƚŽ ƉĂǇ Ͳ ĂŶĚ ŚŽǁ ŵƵĐŚ ĐƌĞĚŝƚ ĐĂƌĚ ŝƐƐƵĞƌƐ ŵĂŬĞ Ͳ ĞĂĐŚ ƟŵĞ Ă ĐĂƌĚ ŝƐ ƵƐĞĚ͘ The disputes have now largely been resolved. ŶĚ ƚŚĞ ĞƉŝĐ ďƌĞĂĐŚ ŽĨ dĂƌŐĞƚ͛Ɛ ĐŽŵƉƵƚĞƌ ƐǇƐƚĞŵƐ ŝŶ ĞĐĞŵďĞƌ͕ ǁŚŝĐŚ ŝŶǀŽůǀĞĚ ƚŚĞ ƚŚĞŌ ŽĨ ϰϬ

ϯϮ

ŵŝůůŝŽŶ ĚĞďŝƚ ĂŶĚ ĐƌĞĚŝƚ ĐĂƌĚ ŶƵŵďĞƌƐ͕ ĂůŽŶŐ ǁŝƚŚ ƐŵĂůůĞƌ ďƌĞĂĐŚĞƐ Ăƚ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ EĞŝŵĂŶ DĂƌĐƵƐ ĂŶĚ DŝĐŚĂĞůƐ͕ ŚĞůƉĞĚ ŐĂƌŶĞƌ ƐƵƉƉŽƌƚ ĨŽƌ ĐŚŝƉͲďĂƐĞĚ ĐĂƌĚƐ ĂŵŽŶŐ ƌĞƚĂŝůĞƌƐ ǁŚŽ ǁĞƌĞ ƉƌĞǀŝŽƵƐůǇ ƉƵƚ Žī ďǇ ƚŚĞ ĐŽƐƚƐ͘ ŚŝƉ ĐĂƌĚƐ ĂƌĞ ƐĂĨĞƌ͕ ĂƌŐƵĞ ƐƵƉƉŽƌƚĞƌƐ͕ ďĞĐĂƵƐĞ ƵŶůŝŬĞ ŵĂŐŶĞƟĐ ƐƚƌŝƉ ĐĂƌĚƐ ƚŚĂƚ ƚƌĂŶƐĨĞƌ Ă ĐƌĞĚŝƚ ĐĂƌĚ ŶƵŵďĞƌ ǁŚĞŶ ƚŚĞǇ ĂƌĞ ƐǁŝƉĞĚ Ăƚ Ă ƉŽŝŶƚͲŽĨͲƐĂůĞ ƚĞƌŵŝŶĂů͕ ĐŚŝƉ ĐĂƌĚƐ ƵƐĞ Ă ŽŶĞͲ ƟŵĞ ĐŽĚĞ ƚŚĂƚ ŵŽǀĞƐ ďĞƚǁĞĞŶ ƚŚĞ ĐŚŝƉ ĂŶĚ

ƚŚĞ ƌĞƚĂŝůĞƌ͛Ɛ ƌĞŐŝƐƚĞƌ͘ dŚĞ ƌĞƐƵůƚ ŝƐ Ă ƚƌĂŶƐĨĞƌ ŽĨ ĚĂƚĂ ƚŚĂƚ ŝƐ ƵƐĞůĞƐƐ ƚŽ ĂŶǇŽŶĞ ĞǆĐĞƉƚ ƚŚĞ ƉĂƌƟĞƐ ŝŶǀŽůǀĞĚ͘ ŚŝƉ ĐĂƌĚƐ͕ ƐĂǇ ĞǆƉĞƌƚƐ͕ ĂƌĞ ĂůƐŽ ŶĞĂƌůǇ ŝŵƉŽƐƐŝďůĞ ƚŽ ĐŽƉǇ͘ &Žƌ ŝƚƐ ƉĂƌƚ͕ dĂƌŐĞƚ ŝƐ ĂĐĐĞůĞƌĂƟŶŐ ŝƚƐ ΨϭϬϬ ŵŝůůŝŽŶ ƉůĂŶ ƚŽ ƌŽůů ŽƵƚ ĐŚŝƉͲďĂƐĞĚ ĐƌĞĚŝƚ ĐĂƌĚ ƚĞĐŚŶŽůŽŐǇ ŝŶ ŝƚƐ ŶĞĂƌůǇ ϭ͕ϴϬϬ ƐƚŽƌĞƐ͘ EĞǁ payment terminals will appear in stores by ^ĞƉƚĞŵďĞƌ͕ Ɛŝǆ ŵŽŶƚŚƐ ĂŚĞĂĚ ŽĨ ƐĐŚĞĚƵůĞ͘ >ĂƐƚ ŵŽŶƚŚ͕ ƚŚĞ ƌĞƚĂŝůĞƌ ĂŶŶŽƵŶĐĞĚ ƚŚĂƚ ŝƚ ǁŝůů ƚĞĂŵ

ƵƉ ǁŝƚŚ DĂƐƚĞƌ ĂƌĚ ƚŽ ŝƐƐƵĞ ďƌĂŶĚĞĚ dĂƌŐĞƚ ƉĂǇŵĞŶƚ ĐĂƌĚƐ ĞƋƵŝƉƉĞĚ ǁŝƚŚ ĐŚŝƉ ƚĞĐŚŶŽůŽŐǇ ĞĂƌůǇ ŝŶ ϮϬϭϱ͘ dŚĞ ŵŽǀĞ ǁŝůů ŵĂŬĞ dĂƌŐĞƚ ƚŚĞ ĮƌƐƚ ŵĂũŽƌ h͘^͘ ƌĞƚĂŝůĞƌ ǁŝƚŚ ŝƚƐ ŽǁŶ ďƌĂŶĚĞĚ ĐŚŝƉͲďĂƐĞĚ ĐĂƌĚƐ͘ ǀĞŶ ƐŽ͕ ƚŚĞ ƉƌŽƚĞĐƟŽŶƐ ĐŚŝƉƐ ƉƌŽǀŝĚĞ ŽŶůǇ ŐŽ ƐŽ ĨĂƌ͕ ĂĐĐŽƌĚŝŶŐ ƚŽ ŽƉƉŽŶĞŶƚƐ ǁŚŽ ŶŽƚĞ ƚŚĂƚ ĐŚŝƉƐ ĚŽŶ͛ƚ ƉƌĞǀĞŶƚ ĨƌĂƵĚ ŝŶ ŽŶůŝŶĞ ƚƌĂŶƐĂĐƟŽŶƐ͕ ǁŚĞƌĞ ĐŽŶƐƵŵĞƌƐ ŽŌĞŶ ĞŶƚĞƌ ĐƌĞĚŝƚ ĐĂƌĚ ŶƵŵďĞƌƐ ŝŶƚŽ online forms. Some opponents also point to other

席习

ƚĞĐŚŶŽůŽŐŝĞƐ͕ ƐƵĐŚ ĂƐ ƉŽŝŶƚͲƚŽͲƉŽŝŶƚ ĞŶĐƌǇƉƟŽŶ͕ ĂƐ ďĞƩĞƌ ůŽŶŐͲƚĞƌŵ ƐŽůƵƟŽŶƐ͘ <ĞŶ ^ƚĂƐŝĂŬ͕ ĨŽƵŶĚĞƌ ĂŶĚ K ŽĨ ^ĞĐƵƌĞ^ƚĂƚĞ͕ Ă ůĞǀĞůĂŶĚͲďĂƐĞĚ ŝŶĨŽƌŵĂƟŽŶ ƐĞĐƵƌŝƚǇ Įƌŵ ƚŚĂƚ ŝŶǀĞƐƟŐĂƚĞƐ ĚĂƚĂ ďƌĞĂĐŚĞƐ͕ ƐĂǇƐ ƚŚĂƚ ǁŚŝůĞ ĐŚŝƉƐ ǁŽƵůĚ ďĞ Ă ďŝŐ ƐĞĐƵƌŝƚǇ ŝŵƉƌŽǀĞŵĞŶƚ͕ ƚŚĞǇ ǁŽƵůĚŶ͛ƚ ŚĂǀĞ ƐƚŽƉƉĞĚ ƚŚĞ ŚĂĐŬĞƌƐ ĨƌŽŵ ďƌĞĂĐŚŝŶŐ dĂƌŐĞƚ͛Ɛ ĐŽŵƉƵƚĞƌ ƐǇƐƚĞŵƐ ǁŚĞƌĞ ƚŚĞǇ ĂůƐŽ ƐƚŽůĞ ƚŚĞ ƉĞƌƐŽŶĂů ŝŶĨŽƌŵĂƟŽŶ͕ ŝŶĐůƵĚŝŶŐ ŶĂŵĞƐ ĂŶĚ ĂĚĚƌĞƐƐĞƐ͕ ŽĨ ĂƐ ŵĂŶǇ ĂƐ ϳϬ ŵŝůůŝŽŶ ƉĞŽƉůĞ͕ ƉƵƫŶŐ ƚŚĞŵ Ăƚ ƌŝƐŬ ŽĨ ŝĚĞŶƟƚǇ ƚŚĞŌ͘ ͞ ŚŝƉ ĂŶĚ ƉŝŶ ŝƐ ũƵƐƚ ĂŶŽƚŚĞƌ ƐĞĐƵƌŝƚǇ ĐŽŵƉŽŶĞŶƚ͕͟ ^ƚĂƐŝĂŬ ƐĂǇƐ͘ ͞tŚĂƚ ŵĂƩĞƌƐ ŝƐ ŚŽǁ ĐŽŵƉĂŶŝĞƐ ůŝŬĞ dĂƌŐĞƚ ƵƐĞ ĐŽŶƐƵŵĞƌ ŝŶĨŽƌŵĂƟŽŶ͕ ŚŽǁ ƚŚĞǇ ƉƌŽƚĞĐƚ ŝƚ͘͟ ĂŶŬƐ ŐĞŶĞƌĂůůǇ ƉŝĐŬ ƵƉ ƚŚĞ ƚĂď ĨŽƌ ĐƌĞĚŝƚ ĐĂƌĚͲ ƌĞůĂƚĞĚ ůŽƐƐĞƐ͕ ďƵƚ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ sŝƐĂ ĂŶĚ DĂƐƚĞƌ ĂƌĚ ƐƚĂŶĚ ƚŽ ůŽƐĞ ƚŽŽ͕ ŝĨ ĚĂƚĂ ďƌĞĂĐŚĞƐ ĐŽŶƟŶƵĞ ƚŽ ŽĐĐƵƌ ǁŝƚŚ ŝŶĐƌĞĂƐŝŶŐ ĨƌĞƋƵĞŶĐǇ͘ ŌĞƌ Ăůů͕ ŝĨ ĐŽŶƐƵŵĞƌƐ ĚŽŶ͛ƚ ĨĞĞů ƐĂĨĞ ƵƐŝŶŐ ĐĂƌĚƐ͕ ƚŚĞǇ ŵĂǇ ĐŚŽŽƐĞ ŽƚŚĞƌ ǁĂǇƐ ƚŽ ƉĂǇ ĨŽƌ ƉƵƌĐŚĂƐĞƐ͘ ͞/ƚ͛Ɛ ŶŽƚ ũƵƐƚ ĂďŽƵƚ ĨƌĂƵĚ ĂŶĚ ůŽƐƐĞƐ͕ ŝƚ͛Ɛ ĂďŽƵƚ ƚŚĞ ƚƌƵƐƚ ŝŶǀŽůǀĞĚ ŝŶ ĞůĞĐƚƌŽŶŝĐ ƉĂǇŵĞŶƚƐ ƚŚĂƚ͛Ɛ ĚĞƐƚƌŽǇĞĚ͕͟ ƐĂǇƐ ůůĞŶ ZŝƚĐŚĞǇ͕ sŝƐĂ͛Ɛ ĐŚŝĞĨ ĞŶƚĞƌƉƌŝƐĞ ƌŝƐŬ ŽĸĐĞƌ͘ /Ŷ DĂƌĐŚ͕ sŝƐĂ ĂŶĚ DĂƐƚĞƌ ĂƌĚ ĂŶŶŽƵŶĐĞĚ ƉůĂŶƐ ƚŽ ďƌŝŶŐ ƚŽŐĞƚŚĞƌ ďĂŶŬƐ͕ ĐƌĞĚŝƚ ƵŶŝŽŶƐ͕ ƌĞƚĂŝůĞƌƐ͕ ŵĂŬĞƌƐ ŽĨ ĐĂƌĚ ƉƌŽĐĞƐƐŝŶŐ ĞƋƵŝƉŵĞŶƚ and industry trade groups in a group that aims ƚŽ ƐƚƌĞŶŐƚŚĞŶ ƚŚĞ h͘^͘ ƉĂǇŵĞŶƚ ƐǇƐƚĞŵ ĨŽƌ ĐƌĞĚŝƚ ĂŶĚ ĚĞďŝƚ ĐĂƌĚƐ͘ dŚĞ ŝŶŝƟĂů ĨŽĐƵƐ ŽĨ ƚŚĞ ŶĞǁ ŐƌŽƵƉ ǁŝůů ďĞ ŽŶ ďĂŶŬƐ͛ ĂĚŽƉƟŽŶ ŽĨ ĐŚŝƉ ĐĂƌĚƐ͘ dŚĂƚ ĐŽŵĞƐ ĂŚĞĂĚ ŽĨ Ă ůŝĂďŝůŝƚǇ ƐŚŝŌ ƐĞƚ ƚŽ ŽĐĐƵƌ ŝŶ KĐƚŽďĞƌ ϮϬϭϱ͕ ǁŚĞŶ ƚŚĞ ĐŽƐƚƐ ƌĞƐƵůƟŶŐ ĨƌŽŵ ƚŚĞ ƚŚĞŌ ŽĨ ĚĞďŝƚ ĂŶĚ ĐƌĞĚŝƚ ĐĂƌĚ ŶƵŵďĞƌƐ ǁŝůů largely fall to the party involved with the least ĂĚǀĂŶĐĞĚ ͲĂŶĚ ŵŽƐƚ ǀƵůŶĞƌĂďůĞͲ ƚĞĐŚŶŽůŽŐǇ͘ &Žƌ ĞǆĂŵƉůĞ͕ ŝĨ Ă ďĂŶŬ ŚĂƐ ƵƉĚĂƚĞĚ ƚŽ ĐŚŝƉ ƚĞĐŚŶŽůŽŐǇ͕ ďƵƚ ƚŚĞ ƌĞƚĂŝůĞƌ ŝŶǀŽůǀĞĚ ŚĂƐŶ͛ƚ͕ ƚŚĞ ƌĞƚĂŝůĞƌ ǁŝůů ďĞ ůŝĂďůĞ ĨŽƌ ƚŚĞ ĐŽƐƚƐ͘

Stasiak says many of the retailers he works with ĂůƌĞĂĚǇ ŚĂǀĞ ƚŚĞ ƚĞĐŚŶŽůŽŐǇ ŝŶ ƉůĂĐĞ͘ KŶĐĞ ƚŚĞ ďĂŶŬƐ ƐƚĂƌƚ ŝƐƐƵŝŶŐ ĐŚŝƉ ĐĂƌĚƐ͕ ƚŚĞ ƌĞƚĂŝůĞƌƐ ǁŝůů ĂĐƟǀĂƚĞ ƚŚĞŝƌ ŶĞǁ ƐǇƐƚĞŵƐ͕ ŚĞ ƐĂǇƐ͘ ĂŶŬƐ ƐĂǇ ƚŚĂƚ ĚĞƐƉŝƚĞ ƚŚĞ ũƵŵƉ ŝŶ ŚŝŐŚͲƉƌŽĮůĞ ĚĂƚĂ ďƌĞĂĐŚĞƐ͕ ĨƌĂƵĚ ƐƟůů ĂĐĐŽƵŶƚƐ ĨŽƌ Ă ƐŵĂůů ĨƌĂĐƟŽŶ ŽĨ ƚŽƚĂů ƚƌĂŶƐĂĐƟŽŶƐ ƉƌŽĐĞƐƐĞĚ͕ ǁŚŝůĞ ƚŚĞ ĐŽƐƚ ƌĞůĂƚĞĚ ƚŽ ŝƐƐƵŝŶŐ ĐŚŝƉ ĐĂƌĚƐ ƚŽ Ăůů ŽĨ ƚŚĞŝƌ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƐǁŝƚĐŚŝŶŐ ŽƵƚ Ăůů ŽĨ ƚŚĞŝƌ dDƐ ŝƐ ƐƵďƐƚĂŶƟĂů͘ ĂŶŬƐ ŚĂǀĞ ƵƌŐĞĚ ůĂǁŵĂŬĞƌƐ ƚŽ ŵĂŬĞ ƌĞƚĂŝůĞƌƐ ŵŽƌĞ ĂĐĐŽƵŶƚĂďůĞ ĨŽƌ ƚŚĞŝƌ ŽǁŶ ƐĞĐƵƌŝƚǇ ŝŶ ŚŽƉĞƐ ŽĨ ƌĞĐŽƵƉŝŶŐ ŵŽƌĞ ŽĨ ƚŚĞ ůŽƐƐĞƐ ĨƌŽŵ ĐǇďĞƌĐƌŝŵĞ͘ ZŝĐŚĂƌĚ ,ƵŶƚ͕ K ŽĨ ŽŶƐƵŵĞƌ ĂŶŬĞƌƐ ƐƐŽĐŝĂƟŽŶ͕ ƐĂǇƐ ƚŚĂƚ ŝŶ ĐĂƐĞƐ ŽĨ ŵĂũŽƌ ĨƌĂƵĚ͕ ďĂŶŬƐ ŚĂǀĞ ŐĞŶĞƌĂůůǇ ďĞĞŶ ĂďůĞ ƚŽ ĐŽůůĞĐƚ ŽŶůǇ pennies on the dollar from the retailers involved. ,ƵŶƚ ƐĂǇƐ ĞǀĞŶ ŝĨ ďĂŶŬƐ ƉƵƚ ĐŚŝƉƐ ŝŶ ĐĂƌĚƐ͕ ŝƚ ǁŽŶ͛ƚ ĚŽ ĂŶǇ ŐŽŽĚ ŝĨ ƌĞƚĂŝůĞƌƐ ĚŽŶ͛ƚ ƵƉŐƌĂĚĞ their systems. ͞tĞ ŚĂǀĞ ƚŽ ŝŵƉƌŽǀĞ ĨƌĂƵĚ ƉƌĞǀĞŶƟŽŶ ĂĐƌŽƐƐ the board,” he says. “There are people who get ƵƉ ĞǀĞƌǇ ĚĂǇ ĂĐƌŽƐƐ ƚŚĞ ǁŽƌůĚ ǁŝƚŚ ŽŶĞ ŵŝƐƐŝŽŶ ĂŶĚ ƚŚĂƚ͛Ɛ ƚŽ ďƌĞĂŬ ĐƌĞĚŝƚ ĐĂƌĚ ƚĞĐŚŶŽůŽŐǇ͘ Ƶƚ ƚŚĞƌĞ͛Ɛ ŶŽ ŵĂŐŝĐ Ɖŝůů ŽƵƚ ƚŚĞƌĞ͘ dŚĞ ƐŽůƵƟŽŶ involves everyone.”

Image: Damian Dovarganes

APPLE TO ACQUIRE BEATS MUSIC & BEATS ELECTRONICS

Image: Beats

ƉƉůĞ ĂŶŶŽƵŶĐĞĚ ŝƚ ŚĂƐ ĂŐƌĞĞĚ ƚŽ ĂĐƋƵŝƌĞ ƚŚĞ ĐƌŝƟĐĂůůǇ ĂĐĐůĂŝŵĞĚ ƐƵďƐĐƌŝƉƟŽŶ ƐƚƌĞĂŵŝŶŐ ŵƵƐŝĐ ƐĞƌǀŝĐĞ ĞĂƚƐ DƵƐŝĐ͕ ĂŶĚ ĞĂƚƐ ůĞĐƚƌŽŶŝĐƐ͕ ǁŚŝĐŚ ŵĂŬĞƐ ƚŚĞ ƉŽƉƵůĂƌ ĞĂƚƐ ŚĞĂĚƉŚŽŶĞƐ͕ ƐƉĞĂŬĞƌƐ ĂŶĚ ĂƵĚŝŽ ƐŽŌǁĂƌĞ͘ Ɛ ƉĂƌƚ ŽĨ ƚŚĞ ĂĐƋƵŝƐŝƟŽŶ͕ ĞĂƚƐ ĐŽͲĨŽƵŶĚĞƌƐ :ŝŵŵǇ /ŽǀŝŶĞ ĂŶĚ ƌ͘ ƌĞ ǁŝůů ũŽŝŶ ƉƉůĞ͘ ƉƉůĞ ŝƐ ĂĐƋƵŝƌŝŶŐ ƚŚĞ ƚǁŽ ĐŽŵƉĂŶŝĞƐ ĨŽƌ Ă ƚŽƚĂů ŽĨ Ψϯ ďŝůůŝŽŶ͕ ĐŽŶƐŝƐƟŶŐ ŽĨ Ă ƉƵƌĐŚĂƐĞ ƉƌŝĐĞ ŽĨ ĂƉƉƌŽǆŝŵĂƚĞůǇ ΨϮ͘ϲ ďŝůůŝŽŶ ĂŶĚ ĂƉƉƌŽǆŝŵĂƚĞůǇ ΨϰϬϬ ŵŝůůŝŽŶ ƚŚĂƚ ǁŝůů ǀĞƐƚ ŽǀĞƌ ƟŵĞ͘ ͞DƵƐŝĐ ŝƐ ƐƵĐŚ ĂŶ ŝŵƉŽƌƚĂŶƚ ƉĂƌƚ ŽĨ Ăůů ŽĨ ŽƵƌ ůŝǀĞƐ ĂŶĚ ŚŽůĚƐ Ă ƐƉĞĐŝĂů ƉůĂĐĞ ǁŝƚŚŝŶ ŽƵƌ ŚĞĂƌƚƐ Ăƚ ƉƉůĞ͕͟ ƐĂŝĚ dŝŵ ŽŽŬ͕ ƉƉůĞ͛Ɛ K͘ ͞dŚĂƚ͛Ɛ ǁŚǇ ǁĞ ŚĂǀĞ ŬĞƉƚ ŝŶǀĞƐƟŶŐ ŝŶ ŵƵƐŝĐ ĂŶĚ ĂƌĞ ďƌŝŶŐŝŶŐ ƚŽŐĞƚŚĞƌ ƚŚĞƐĞ ĞǆƚƌĂŽƌĚŝŶĂƌǇ ƚĞĂŵƐ ƐŽ ǁĞ ĐĂŶ ĐŽŶƟŶƵĞ ƚŽ ĐƌĞĂƚĞ ƚŚĞ ŵŽƐƚ ŝŶŶŽǀĂƟǀĞ ŵƵƐŝĐ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ŝŶ ƚŚĞ ǁŽƌůĚ͘͟ ͞/͛ǀĞ ĂůǁĂǇƐ ŬŶŽǁŶ ŝŶ ŵǇ ŚĞĂƌƚ ƚŚĂƚ ĞĂƚƐ ďĞůŽŶŐĞĚ ǁŝƚŚ ƉƉůĞ͕͟ ƐĂŝĚ :ŝŵŵǇ /ŽǀŝŶĞ͘ ͞dŚĞ ŝĚĞĂ ǁŚĞŶ ǁĞ ƐƚĂƌƚĞĚ ƚŚĞ ĐŽŵƉĂŶǇ ǁĂƐ ŝŶƐƉŝƌĞĚ ďǇ ƉƉůĞ͛Ɛ ƵŶŵĂƚĐŚĞĚ ĂďŝůŝƚǇ ƚŽ ŵĂƌƌǇ ĐƵůƚƵƌĞ ĂŶĚ ƚĞĐŚŶŽůŽŐǇ͘ ƉƉůĞ͛Ɛ ĚĞĞƉ ĐŽŵŵŝƚŵĞŶƚ ƚŽ ŵƵƐŝĐ ĨĂŶƐ͕ ĂƌƟƐƚƐ͕ ƐŽŶŐǁƌŝƚĞƌƐ ĂŶĚ ƚŚĞ ŵƵƐŝĐ ŝŶĚƵƐƚƌǇ ŝƐ ƐŽŵĞƚŚŝŶŐ ƐƉĞĐŝĂů͘͟

/ŽǀŝŶĞ ŚĂƐ ďĞĞŶ Ăƚ ƚŚĞ ĨŽƌĞĨƌŽŶƚ ŽĨ ŝŶŶŽǀĂƟŽŶ ŝŶ ƚŚĞ ŵƵƐŝĐ ŝŶĚƵƐƚƌǇ ĨŽƌ ĚĞĐĂĚĞƐ͕ ĂŶĚ ŚĞ has been an instrumental partner for Apple ĂŶĚ ŝdƵŶĞƐ ĨŽƌ ŵŽƌĞ ƚŚĂŶ Ă ĚĞĐĂĚĞ͘ ,Ğ ŚĂƐ ƉƌŽĚƵĐĞĚ Žƌ ĐŽůůĂďŽƌĂƚĞĚ ǁŝƚŚ ƐŽŵĞ ŽĨ ƚŚĞ ŵŽƐƚ ƐƵĐĐĞƐƐĨƵů ĂƌƟƐƚƐ ŝŶ ƚŚĞ ŚŝƐƚŽƌǇ ŽĨ ƚŚĞ ŝdƵŶĞƐ ^ƚŽƌĞ͕ ŚĞůƉŝŶŐ ŵĂŬĞ ŝƚ ƚŚĞ ǁŽƌůĚ͛Ɛ ŶƵŵďĞƌ ŽŶĞ ŵƵƐŝĐ ƌĞƚĂŝůĞƌ͘ /ŽǀŝŶĞ ĂŶĚ ƌ͘ ƌĞ ĂƌĞ ƐŽƵŶĚ ƉŝŽŶĞĞƌƐ͕ ĂƌƟƐƚƐ ĂŶĚ ĞŶƚƌĞƉƌĞŶĞƵƌƐ͘ ĞĂƚƐ ůĞĐƚƌŽŶŝĐƐ ŚĂƐ ďƌŽƵŐŚƚ ƚŚĞ ĞŶĞƌŐǇ͕ ĞŵŽƟŽŶ ĂŶĚ ĞǆĐŝƚĞŵĞŶƚ ŽĨ ƉůĂǇďĂĐŬ ŝŶ ƚŚĞ ƌĞĐŽƌĚŝŶŐ ƐƚƵĚŝŽ ďĂĐŬ ƚŽ ƚŚĞ ůŝƐƚĞŶŝŶŐ

ϰϬ

ĞǆƉĞƌŝĞŶĐĞ ĂŶĚ ŚĂƐ ŝŶƚƌŽĚƵĐĞĚ ĂŶ ĞŶƟƌĞůǇ ŶĞǁ ŐĞŶĞƌĂƟŽŶ ƚŽ ƉƌĞŵŝƵŵ ƐŽƵŶĚ ĞŶƚĞƌƚĂŝŶŵĞŶƚ͘ ĞĂƚƐ DƵƐŝĐ ǁĂƐ ĚĞǀĞůŽƉĞĚ ďǇ Ă ƚĞĂŵ ŽĨ ƉĞŽƉůĞ ǁŚŽ ŚĂǀĞ ĞĂĐŚ ƐƉĞŶƚ ƚŚĞŝƌ ĞŶƟƌĞ ĐĂƌĞĞƌ ŝŶ ŵƵƐŝĐ ĂŶĚ ƉƌŽǀŝĚĞƐ ŵƵƐŝĐ ĨĂŶƐ ǁŝƚŚ ĂŶ ŝŶĐƌĞĚŝďůĞ ĐƵƌĂƚĞĚ ůŝƐƚĞŶŝŶŐ ĞǆƉĞƌŝĞŶĐĞ͘ ͞DƵƐŝĐ ŝƐ ƐƵĐŚ ĂŶ ŝŵƉŽƌƚĂŶƚ ƉĂƌƚ ŽĨ ƉƉůĞ͛Ɛ E ĂŶĚ ĂůǁĂǇƐ ǁŝůů ďĞ͕͟ ƐĂŝĚ ĚĚǇ ƵĞ͕ ƉƉůĞ͛Ɛ ƐĞŶŝŽƌ ǀŝĐĞ ƉƌĞƐŝĚĞŶƚ ŽĨ /ŶƚĞƌŶĞƚ ^ŽŌǁĂƌĞ ĂŶĚ ^ĞƌǀŝĐĞƐ͘ ͞dŚĞ ĂĚĚŝƟŽŶ ŽĨ ĞĂƚƐ ǁŝůů ŵĂŬĞ ŽƵƌ ŵƵƐŝĐ ůŝŶĞƵƉ ĞǀĞŶ ďĞƩĞƌ͕ ĨƌŽŵ ĨƌĞĞ ƐƚƌĞĂŵŝŶŐ ǁŝƚŚ ŝdƵŶĞƐ ZĂĚŝŽ ƚŽ Ă ǁŽƌůĚͲĐůĂƐƐ ƐƵďƐĐƌŝƉƟŽŶ

Image: Beats

ƐĞƌǀŝĐĞ ŝŶ ĞĂƚƐ͕ ĂŶĚ ŽĨ ĐŽƵƌƐĞ ďƵǇŝŶŐ ŵƵƐŝĐ ĨƌŽŵ ƚŚĞ ŝdƵŶĞƐ ^ƚŽƌĞ ĂƐ ĐƵƐƚŽŵĞƌƐ ŚĂǀĞ ůŽǀĞĚ to do for years.” /Ŷ ũƵƐƚ ĮǀĞ ǇĞĂƌƐ ƐŝŶĐĞ ůĂƵŶĐŚ͕ ƚŚĞ ĞĂƚƐ ͞ď͟ ŚĂƐ ďĞĐŽŵĞ ƚŚĞ ďƌĂŶĚ ŽĨ ĐŚŽŝĐĞ ŝŶ ƚŚĞ ŵƵƐŝĐ and sports worlds, and is the market leader ŝŶ ƚŚĞ ƉƌĞŵŝƵŵ ŚĞĂĚƉŚŽŶĞ ŵĂƌŬĞƚ͘ DƵƐŝĐ ƐƵƉĞƌƐƚĂƌƐ ŝŶĐůƵĚŝŶŐ >ĂĚǇ 'ĂŐĂ͕ >ŝů tĂǇŶĞ ĂŶĚ EŝĐŬŝ DŝŶĂũ ŚĂǀĞ ĚĞƐŝŐŶĞĚ ƚŚĞŝƌ ŽǁŶ ĐƵƐƚŽŵŝǌĞĚ ĞĂƚƐ ŚĞĂĚƉŚŽŶĞƐ ĂŶĚ ƐƉĞĂŬĞƌƐ͘ &ĂƐŚŝŽŶ ĚĞƐŝŐŶĞƌƐ ĂŶĚ ƐƚƌĞĞƚ ĂƌƟƐƚƐ ƐƵĐŚ ĂƐ ůĞǆĂŶĚĞƌ tĂŶŐ͕ &ƵƚƵƌĂ ĂŶĚ ^ŶĂƌŬŝƚĞĐƚƵƌĞ

ŚĂǀĞ ĐŽůůĂďŽƌĂƚĞĚ ŽŶ ƐƉĞĐŝĂů ůŝŵŝƚĞĚ ƉƌŽĚƵĐƚƐ͕ ǁŚŝůĞ ƌĞŶŽǁŶĞĚ ĂƚŚůĞƚĞƐ ŝŶĐůƵĚŝŶŐ >Ğ ƌŽŶ :ĂŵĞƐ͕ ^ĞƌĞŶĂ tŝůůŝĂŵƐ ĂŶĚ EĞǇŵĂƌ ƵƐĞ ĞĂƚƐ ĂƐ Ă ĐƌŝƟĐĂů ƉĂƌƚ ŽĨ ƚŚĞŝƌ ƚƌĂŝŶŝŶŐ ĂŶĚ ŐĂŵĞ ĚĂǇ ƉƌŽĐĞƐƐ͘ ĞĂƚƐ ŚĂƐ ƋƵŝĐŬůǇ ďĞĐŽŵĞ ƉĂƌƚ ŽĨ ƉŽƉ ĐƵůƚƵƌĞ ŝŶ ƚŚĞ h^ ĂŶĚ ǁŝƚŚ ƚŚĞ ĂĐƋƵŝƐŝƟŽŶ ƚŚĞ ĞĂƚƐ ƉƌŽĚƵĐƚ ůŝŶĞƵƉ ǁŝůů ďĞ ŽīĞƌĞĚ ŝŶ ŵĂŶǇ ŵŽƌĞ ĐŽƵŶƚƌŝĞƐ ƚŚƌŽƵŐŚ ƚŚĞ ƉƉůĞ KŶůŝŶĞ ^ƚŽƌĞ͕ ƉƉůĞ͛Ɛ ƌĞƚĂŝů ƐƚŽƌĞƐ ĂŶĚ ƐĞůĞĐƚ ƉƉůĞ ƵƚŚŽƌŝǌĞĚ ZĞƐĞůůĞƌƐ͘ ^ƵďũĞĐƚ ƚŽ ƌĞŐƵůĂƚŽƌǇ ĂƉƉƌŽǀĂůƐ͕ ƉƉůĞ ĞǆƉĞĐƚƐ ƚŚĞ ƚƌĂŶƐĂĐƟŽŶ ƚŽ ĐůŽƐĞ ŝŶ ĮƐĐĂů Yϰ͘

ϰϭ

&ŽƌŵĂůůǇ ĞƐƚĂďůŝƐŚĞĚ ŝŶ ϮϬϬϴ ĂƐ ƚŚĞ ďƌĂŝŶĐŚŝůĚ ŽĨ ůĞŐĞŶĚĂƌǇ ĂƌƟƐƚ ĂŶĚ ƉƌŽĚƵĐĞƌ ƌ͘ ƌĞ ĂŶĚ ŚĂŝƌŵĂŶ ŽĨ /ŶƚĞƌƐĐŽƉĞ 'ĞīĞŶ ΘD ZĞĐŽƌĚƐ :ŝŵŵǇ /ŽǀŝŶĞ͕ ĞĂƚƐ ůĞĐƚƌŽŶŝĐƐ ; ĞĂƚƐͿ ĐŽŵƉƌŝƐĞƐ ƚŚĞ ĞĂƚƐ ďǇ ƌ͘ ƌĞ ĨĂŵŝůǇ ŽĨ ƉƌĞŵŝƵŵ ĐŽŶƐƵŵĞƌ headphones, earphones, and speakers as well ĂƐ ƉĂƚĞŶƚĞĚ ĞĂƚƐ ƵĚŝŽ ƐŽŌǁĂƌĞ ƚĞĐŚŶŽůŽŐǇ ĂŶĚ ƐƚƌĞĂŵŝŶŐ ŵƵƐŝĐ ƐƵďƐĐƌŝƉƟŽŶ ƐĞƌǀŝĐĞ ĞĂƚƐ DƵƐŝĐ͘ dŚƌŽƵŐŚ ƚŚĞƐĞ ŽīĞƌŝŶŐƐ͕ ĞĂƚƐ ŚĂƐ ĞīĞĐƟǀĞůǇ ďƌŽƵŐŚƚ ƚŚĞ ĞŶĞƌŐǇ͕ ĞŵŽƟŽŶ ĂŶĚ ĞǆĐŝƚĞŵĞŶƚ ŽĨ ƉůĂǇďĂĐŬ ŝŶ ƚŚĞ ƌĞĐŽƌĚŝŶŐ ƐƚƵĚŝŽ ƚŽ ƚŚĞ ůŝƐƚĞŶŝŶŐ ĞǆƉĞƌŝĞŶĐĞ ĂŶĚ ŚĂƐ ŝŶƚƌŽĚƵĐĞĚ ĂŶ ĞŶƟƌĞůǇ ŶĞǁ ŐĞŶĞƌĂƟŽŶ ƚŽ ƚŚĞ ƉŽƐƐŝďŝůŝƟĞƐ ŽĨ premium sound entertainment. ĞĂƚƐ DƵƐŝĐ ŝƐ Ă ƐƵďƐĐƌŝƉƟŽŶ ƐƚƌĞĂŵŝŶŐ ŵƵƐŝĐ ƐĞƌǀŝĐĞ ƚŚĂƚ ĨŽĐƵƐĞƐ ŽŶ ƉƌŽǀŝĚŝŶŐ Ă ƉĞƌƐŽŶĂůŝǌĞĚ ŵƵƐŝĐ ĞǆƉĞƌŝĞŶĐĞ ĨŽƌ ĞĂĐŚ ƵƐĞƌ ƚŚƌŽƵŐŚ Ă ƵŶŝƋƵĞ ďůĞŶĚ ŽĨ ĚŝŐŝƚĂů ŝŶŶŽǀĂƟŽŶ ĂŶĚ ŵƵƐŝĐĂů ƉĂƐƐŝŽŶ͘ WƌŽŐƌĂŵŵĞĚ ďǇ Ă ƚƌƵƐƚĞĚ ƚĞĂŵ ŽĨ ǁĞůůͲƌĞƐƉĞĐƚĞĚ ŵƵƐŝĐ ĞǆƉĞƌƚƐ ǁŝƚŚ ŽǀĞƌ ϯϬϬ ǇĞĂƌƐ ŽĨ ĞǆƉĞƌŝĞŶĐĞ ĂĐƌŽƐƐ Ăůů ŐĞŶƌĞƐ͕ ĞĂƚƐ DƵƐŝĐ ĚĞůŝǀĞƌƐ ƚŚĞ ƌŝŐŚƚ ŵƵƐŝĐ ĨŽƌ ĂŶǇ ƐŝƚƵĂƟŽŶ͕ ĂŶǇ ƟŵĞ͕ ĂŶĚ ĂŶǇ ƉƌĞĨĞƌĞŶĐĞ͕ ƉĞƌƐŽŶĂůŝǌĞĚ ƚŽ ǇŽƵƌ ƚĂƐƚĞƐ͘ dŚĞ ƌĞƐƵůƚ ŝƐ ĂŶ ĂƌƟƐƚͲĨƌŝĞŶĚůǇ ĚŝŐŝƚĂů ŵƵƐŝĐ ƐĞƌǀŝĐĞ ƚŚĂƚ ĚŽĞƐ ŵŽƌĞ ƚŚĂŶ ƐŝŵƉůǇ ŽīĞƌ ĂĐĐĞƐƐ ƚŽ ŵƵƐŝĐ͕ ďƵƚ ŽŶĞ ƚŚĂƚ ĞƐƚĂďůŝƐŚĞƐ ĂŶ ĞŵŽƟŽŶĂů ĐŽŶŶĞĐƟŽŶ ƚŽ ŝƚ ĂƐ ǁĞůů͘

ϰϮ

Image: Beats

习席

ϰϰ

ϰϱ

DĂŶǇ ƚĞĞŶĂŐĞƌƐ ƚŽĚĂǇ ǁŽƵůĚ ƐĐŽī Ăƚ ƚŚĞ ŝĚĞĂ ŽĨ ďƵǇŝŶŐ Ă ĐŽŵƉĂĐƚ ĚŝƐĐ ƚŚĂƚ ĐŽŶƚĂŝŶƐ ĂŶ ĞŶƟƌĞ ĂůďƵŵ ŽŶ ŝƚ͘ Ɛ ĨŽƌ ƚŚĞ ŝĚĞĂ ŽĨ Ă ĐĂƐƐĞƩĞ ƚĂƉĞ͕ Žƌ Ă ůĂƌŐĞ ďůĂĐŬ ĚŝƐĐ ƚŚĂƚ requires a needle to be run along some ŐƌŽŽǀĞƐ ƚŽ ŚĞĂƌ ƚŚĞ ŵƵƐŝĐ͕ ǁĞůů ƚŚĂƚ ƐŽƵŶĚƐ ƉŽƐŝƟǀĞůǇ DĞƐŽǌŽŝĐ͘ dŚĞ ƐŚŝŌ ƚŽ ďƵǇŝŶŐ ŵƵƐŝĐ ďǇ ƚŚĞ ƐŽŶŐ͕ ƌĂƚŚĞƌ ƚŚĂŶ ďǇ ƚŚĞ ĂůďƵŵ͕ ŝƐ ũƵƐƚ ŽŶĞ ŽĨ ƚŚĞ ŵĂŶǇ ŝĐŽŶŝĐ ĐŚĂŶŐĞƐ ƚŚĂƚ ŝdƵŶĞƐ ŚĂƐ ďƌŽƵŐŚƚ ƚŽ ƚŚĞ ǁĂǇ ŝŶ ǁŚŝĐŚ ǁĞ ůŝƐƚĞŶ ƚŽ ĂŶĚ ĐŽŶƐƵŵĞ ŵƵƐŝĐ͘ >ŽŽŬŝŶŐ ďĂĐŬ Ăƚ ŝƚƐ ŵĞƚĞŽƌŝĐ ƌŝƐĞ͕ ŝƚ ƐĞĞŵƐ ŝŵƉŽƐƐŝďůĞ ƚŚĂƚ ƚŚĞ ũƵŐŐĞƌŶĂƵƚ ƚŚĂƚ ŝƐ ŝdƵŶĞƐ ŚĂƐ ŽŶůǇ ďĞĞŶ ŽŶ ƚŚĞ ƌŽĂĚ ĨŽƌ ϭϯ ǇĞĂƌƐ͘

ϰϲ

HOW iTUNES BEGAN ^ƚĞǀĞ :ŽďƐ ŵĞƚ ǁŝƚŚ ĞǆĞĐƵƟǀĞƐ ĨƌŽŵ ^ŽŶǇ ĂŶĚ tĂƌŶĞƌ DƵƐŝĐ͘ dŚŽƐĞ ĞǆĞĐƐ ŚĂĚ Ă ƉůĂŶ ƚŚĂƚ they hoped would bring Apple into a group ƚŚĂƚ ǁŽƵůĚ ĚĞǀŝƐĞ Ă ƐƚĂŶĚĂƌĚ ĨŽƌŵĂƚ ĨŽƌ ŵƵƐŝĐ ĚĞǀŝĐĞƐ͘ :ŽďƐ ďĞŝŶŐ :ŽďƐ͕ ŝƚ ŽŶůǇ ƚŽŽŬ Śŝŵ Ă ĨĞǁ ŵŝŶƵƚĞƐ ƚŽ ƌĞũĞĐƚ ƚŚĞŝƌ ƉŝƚĐŚ͘ ,ŽǁĞǀĞƌ͕ Ă ĨĞǁ ŵŽŶƚŚƐ ůĂƚĞƌ͕ :ŽďƐ ĐĂůůĞĚ ƚŚĞ tĂƌŶĞƌ ĞǆĞĐƐ ďĂĐŬ ĂŶĚ ƉŝƚĐŚĞĚ ŚŝƐ ŽǁŶ ŝĚĞĂ ƚŽ ƚŚĞŵ ĨŽƌ Ă ŵƵƐŝĐ ƐƚŽƌĞ ƚŚĂƚ ƉƉůĞ ǁŽƵůĚ run by itself. Warner execs liked the idea and were excited to join him as a partner, as they ĐŽƵůĚ ƐĞĞ ƚŚĞ ƉŽƚĞŶƟĂů ƚŚĂƚ ŽƉĞŶŝŶŐ ƵƉ ĂŶ

ϰϳ

ĞŶƟƌĞ ŶĞǁ ŵĂƌŬĞƚƉůĂĐĞ ǁŽƵůĚ ŽīĞƌ͘ tŚĞŶ tĂƌŶĞƌ ŚĂĚ ƚŚĞ ŝĚĞĂ ƚŽ ƐĞƚ ƚƌĂĐŬ ƉƌŝĐĞƐ Ăƚ ƚŚĞ ĂƩƌĂĐƟǀĞ ŶƵŵďĞƌ ŽĨ ϵϵ ĐĞŶƚƐ͕ :ŽďƐ ŬŶĞǁ ƚŚĂƚ ŚŝƐ ŽŶůŝŶĞ ŵƵƐŝĐ ƐƚŽƌĞ ǁĂƐ ĂŶ idea that would work. ,ŽǁĞǀĞƌ͕ ƚŚĞ ƐƚĞƉƐ ĨƌŽŵ ŝŶŝƟĂů ĐŽŶĐĞƉƚ ƚŚƌŽƵŐŚ ƚŽ Ă ƐŵŽŽƚŚ͕ ƵƐĂďůĞ ŝŶƚĞƌĨĂĐĞ ǁĞƌĞ ĨĂƌ ĨƌŽŵ ĞĂƐǇ͘ dŚĞ ŵƵƐŝĐ ŝŶĚƵƐƚƌǇ ǁĂƐ ŝŶ ĐŚĂŽƐ͕ ĂƐ ƐŽŶŐ ƉŝƌĂĐǇ ƚŽŽŬ Ă ďƵƐŝŶĞƐƐ ƚŚĂƚ ǁĂƐ ŵĂŬŝŶŐ ΨϰϬ ďŝůůŝŽŶ ƉĞƌ ǇĞĂƌ ĂŶĚ ĐƵƚ ƚŚĂƚ ĮŐƵƌĞ in half, seemingly overnight. /Ĩ ƉĞŽƉůĞ ĚŝĚŶΖƚ ŚĂǀĞ ƚŽ ƉĂǇ ĨŽƌ ƚŚĞ ŵƵƐŝĐ ƚŚĂƚ they wanted, they wouldn't, pure and simple. Ƶƚ ŝƚ ǁĂƐ :ŽďƐΖ ŐŝŌ Ăƚ ƐĞůůŝŶŐ ƚŚĂƚ ďƌŽƵŐŚƚ ƚŚĞ ŵĂũŽƌ ůĂďĞůƐ ; D/͕ D' ĂŶĚ hŶŝǀĞƌƐĂůͿ ƚŽ ƚŚĞ ƚĂďůĞ͘ /ƚ ƚŽŽŬ ƐŽŵĞ ĐŽŶǀŝŶĐŝŶŐ͕ ĂƐ D' did not want to break up their albums and hŶŝǀĞƌƐĂů ǁĂŶƚĞĚ ƚŽ ĐŚĂƌŐĞ ŵŽƌĞ ƉĞƌ ƐŽŶŐ͘ ĚĚĞĚ ƚŽ ƚŚĞƐĞ ĐŽŶĐĞƌŶƐ ǁĂƐ ƚŚĞ ƉƌŽƐƉĞĐƚ ŽĨ ŚĂǀŝŶŐ ^ŽŶǇ DƵƐŝĐ ĂƐ Ă ƉŽƚĞŶƟĂů ĐŚĂůůĞŶŐĞƌ͕ ďƵƚ ^ŽŶǇ ĞǀĞŶƚƵĂůůǇ ĐĂŵĞ ƚŽ ƚŚĞ ƚĂďůĞ ĂŶĚ iTunes was up and running.

THE DEBUT ŝdƵŶĞƐ ŵĂĚĞ ŝƚƐ ĚĞďƵƚ Ăƚ DĂĐtŽƌůĚ ŝŶ ^ĂŶ &ƌĂŶĐŝƐĐŽ ŝŶ ϮϬϬϭ͘ ƚ ƚŚĞ ƐĂŵĞ ƟŵĞ͕ ƉƉůĞ ĂůƐŽ ŝŶƚƌŽĚƵĐĞĚ ŝ s ĂŶĚ WŽǁĞƌ DĂĐƐ͕ ǁŚŝĐŚ ĨĞĂƚƵƌĞĚ Ă ͲZt ĚƌŝǀĞ͘ 275,000 copies of ƚŚĞ ŝdƵŶĞƐ ƐŽŌǁĂƌĞ ǁĞƌĞ ĚŽǁŶůŽĂĚĞĚ ŝŶ ƚŚĞ ĮƌƐƚ ǁĞĞŬ ĂůŽŶĞ͘ dŚŝƐ ŝƐ ƉŽƐƐŝďůǇ ďĞĐĂƵƐĞ ŽĨ ƚŚĞ ŵĞĂŐĞƌ ĐŽŵƉĞƟƟŽŶ ĨĂĐŝŶŐ ŝƚ Ăƚ ƚŚĞ ƟŵĞ͘ ^ŽƵŶĚ:Ăŵ ǁĂƐ ƚŚĞ ŵĂŝŶ ĐŽŵƉĞƟƚŽƌ ŝŶ ƚŚĞ ΗŽŶůŝŶĞ ũƵŬĞďŽǆΗ ŝŶĚƵƐƚƌǇ͕ ďƵƚ ŝƚƐ ƐŽŌǁĂƌĞ ĐŽƐƚ ΨϰϬ͘ ŝdƵŶĞƐ ǁĂƐ Ă ĨƌĞĞ ƉƌŽŐƌĂŵ ƚŽ ĚŽǁŶůŽĂĚ͕ ĂŶĚ ŝƚ ĐĂŵĞ ĂƐ ƐƚĂŶĚĂƌĚ ǁŝƚŚ ĞǀĞƌǇ ŶĞǁ DĂĐ ƐŽůĚ͘ dŚŝƐ ŐĂǀĞ ƉƉůĞ ƚŚĞ ŽƉƉŽƌƚƵŶŝƚǇ ƚŽ ĐƵƚ ƚŚĞ ĐŽŵƉĞƟƟŽŶ Žī ďĞĨŽƌĞ ŝƚ ĐŽƵůĚ ĞǀĞŶ ŐĞƚ ƐƚĂƌƚĞĚ͘ &Žƌ DĂĐ ƵƐĞƌƐ͕ ŝdƵŶĞƐ ƉƌŽǀŝĚĞĚ Ă ŶĞǁ ŐĂƚĞǁĂǇ ƚŽ ƚŚĞ ĚŝŐŝƚĂů ŵƵƐŝĐ ĞǆƉĞƌŝĞŶĐĞ͘ dŚĞ ŝŶŝƟĂů ŐŽĂů ĨŽƌ ƉƉůĞ ǁĂƐ ƚŽ ďƵŝůĚ Ă ũƵŬĞďŽǆ that was so easy to use, it would require few

ϰϴ

习系

ϱϬ

Žƌ ŶŽ ŝŶƐƚƌƵĐƟŽŶƐ ƚŽ ŽƉĞƌĂƚĞ͘ ůů ƚŚĂƚ ƚŚĞ ƵƐĞƌ ŚĂĚ ƚŽ ĚŽ ǁĂƐ ƉƵƚ ĂŶ ĂƵĚŝŽ ŝŶƚŽ ƚŚĞ ĚƌŝǀĞ ĂŶĚ ŝdƵŶĞƐ ǁŽƵůĚ ƐƚĂƌƚ ĂƵƚŽŵĂƟĐĂůůǇ ƌĞƚƌŝĞǀŝŶŐ ƚƌĂĐŬ ĚĂƚĂ͕ ĂĚĚŝŶŐ Ăůů ŽĨ ƚŚĞ ĐŽŶƚĞŶƚ to the user's library.

CHANGES TO iTUNES KĨ ĐŽƵƌƐĞ͕ ƚŚĂƚ ǁĂƐ ũƵƐƚ ƚŚĞ ďĞŐŝŶŶŝŶŐ͘ tŚĞŶ ŝdƵŶĞƐ ǁĂƐ ƌĞůĞĂƐĞĚ ŝŶ KĐƚŽďĞƌ ϮϬϬϭ͕ ƚŚĞ ƉƌŝŵĂƌǇ ĐŚĂŶŐĞ ǁĂƐ ƚŚĞ ĂĚĚŝƟŽŶ ŽĨ ŝWŽĚ ƐƵƉƉŽƌƚ͕ ĂůůŽǁŝŶŐ ǇŽƵ ƚŽ ŵŽǀĞ ŵƵƐŝĐ ĨƌŽŵ ǇŽƵƌ DĂĐ ƚŽ Ă ƐŵĂůů ŵĞƚĂů ĚĞǀŝĐĞ ŝŶ ůĞƐƐ ƚŚĂŶ ϭϬ ŵŝŶƵƚĞƐ͘ dŚŝƐ ŵĞĂŶƚ ƚŚĂƚ ǇŽƵ ĐŽƵůĚ ĐĂƌƌǇ ǇŽƵƌ ŵƵƐŝĐ ĂƌŽƵŶĚ ǁŝƚŚ ǇŽƵ͘ But this had already been done, hadn't it? What about the Walkman? Some analysts thought the digital Walkman would kill the iPod ĂŶĚ ůĞĂǀĞ ƉƉůĞ ůŝĐŬŝŶŐ ŝƚƐ ǁŽƵŶĚƐ͘ ŝdƵŶĞƐ ƋƵŝĐŬůǇ ƉƵƚ ƚŚĂƚ ƚŽ ƌĞƐƚ͘ ƉƉůĞ ǁĂƐ

ϱϭ

ϱϮ

ďƌŝŶŐŝŶŐ ŶĞǁ ŝŶŶŽǀĂƟŽŶƐ ǁŝƚŚ ĂůĂƌŵŝŶŐ ƌĞŐƵůĂƌŝƚǇ ĨƌŽŵ ŝƚƐ ĐŽŵƉĞƟƚŽƌΖƐ ƉŽŝŶƚ ŽĨ ǀŝĞǁ͘ iTunes 3 was designed to work with the wheel ƚŚĂƚ ĐŽƵůĚ ďĞ ĨŽƵŶĚ ŽŶ ƚŚĞ ŶĞǁĞƐƚ ŝWŽĚƐ͘ dŚĞŶ͕ ǁŚĞŶ ƉƉůĞ ůĂƵŶĐŚĞĚ ŝdƵŶĞƐ ϰ͕ ƚŚĞ ĐĞŶƚƌĂů ƐŚŝŌ ŝŶ ƚŚĞ ŵƵƐŝĐ ƉƵƌĐŚĂƐŝŶŐ ĞǆƉĞƌŝĞŶĐĞ ďĞŐĂŶ ĂŶĚ ƚŚĞ ŝdƵŶĞƐ DƵƐŝĐ ^ƚŽƌĞ ǁĂƐ ďŽƌŶ͘ /ƚ ƐŚŽǁĐĂƐĞĚ ŵŽƌĞ ƚŚĂŶ ϮϬϬ͕ϬϬϬ ƐŽŶŐƐ ĨƌŽŵ ƚŚĞ ůŝŬĞƐ ŽĨ hŶŝǀĞƌƐĂů͕ tĂƌŶĞƌ͕ ^ŽŶǇ DƵƐŝĐ ŶƚĞƌƚĂŝŶŵĞŶƚ͕ D/ ĂŶĚ D'͘ &Žƌ ƚŚĞ ĮƌƐƚ ƟŵĞ͕ ĂůďƵŵ ƚƌĂĐŬƐ ǁĞƌĞ ĂǀĂŝůĂďůĞ ĨŽƌ ŝŶĚŝǀŝĚƵĂů ƉƵƌĐŚĂƐĞ ǁŝƚŚ ŽŶĞͲĐůŝĐŬ͘ /Ŷ ƚŚĞ ĮƌƐƚ ǁĞĞŬ͕ ƉĞŽƉůĞ ďŽƵŐŚƚ ŽŶĞ ŵŝůůŝŽŶ ƚƌĂĐŬƐ͖ ĂŌĞƌ ĨŽƵƌ ŵŽŶƚŚƐ͕ ƚŚĞ total had climbed to over 10 million.

ϱϰ

THE iTUNES JUGGERNAUT &ĂƐƚͲĨŽƌǁĂƌĚ ƚŽ ƚŚĞ ƉƌĞƐĞŶƚ ĚĂǇ͘ dŚĞ ƌĞƚĂŝů ĞͲĐŽŵŵĞƌĐĞ ďƵƐŝŶĞƐƐ ŝƐ ďĞĐŽŵŝŶŐ ŽŶĞ ŽĨ ƚŚĞ ŚŽƩĞƌ ƉƌŽƉĞƌƟĞƐ ǁŝƚŚŝŶ ƚŚĞ ƉƉůĞ ĐŽŶŐůŽŵĞƌĂƚĞ͕ ĂŶĚ ƉƉůĞ ŝƐ ƚĂŬŝŶŐ ŽŶ ƐŽŵĞ ŽĨ ƚŚĞ ĐŚĂƌĂĐƚĞƌŝƐƟĐƐ ŽĨ ƚŚĞ ŽƚŚĞƌ ďůƵĞͲĐŚŝƉ ĐŽƌƉŽƌĂƟŽŶƐ͘ ^ƚŽĐŬŚŽůĚĞƌƐ ŚĂǀĞ ƐƚĂƌƚĞĚ ƌĞĐĞŝǀŝŶŐ ĚŝǀŝĚĞŶĚƐ ĂŶĚ Ă ƌĞĐĞŶƚ ƐƚŽĐŬ ƐƉůŝƚ͕ paired with rosy iPhone sales, has pushed Apple's market value up by 12.5 percent since the end of March. But what would happen if Apple separated iTunes, spinning it out and making it a ƐĞƉĂƌĂƚĞ ƚƌĂĐŬŝŶŐ ƐƚŽĐŬ͍ dŽ ŵĂŶǇ ŝƚ ŵĂǇ ƐĞĞŵ ŽĚĚ ƚŽ ƐĞƉĂƌĂƚĞ ƐƵĐŚ Ă ƐŵĂůů ƉĂƌƚ ŽĨ ƉƉůĞ͕ ďƵƚ ƐŝŶĐĞ ƚŚĞ ĞŶĚ ŽĨ Ɖƌŝů ϮϬϭϰ͕ ƚŚĞ ĨŽůůŽǁŝŶŐ ĨĂĐƚƐ ĂƌĞ ƚƌƵĞ͗ over the last 36 months, iTunes has brought in 12-month revenues of $10 billion, $14 billion and $16.8 billion, ƌĞƐƉĞĐƟǀĞůǇ͖ ƚŚĂƚ Ψϭϲ͘ϴ ďŝůůŝŽŶ ŝƐ ƚǁŝĐĞ ƚŚĞ ƐŝǌĞ ŽĨ &ĂĐĞďŽŽŬΖƐ ƌĞǀĞŶƵĞƐ ŽǀĞƌ ƚŚĂƚ ƟŵĞ͕ ĨŽƵƌ ƟŵĞƐ ƚŚĞ ƐŝǌĞ ŽĨ EĞƞůŝǆ ƌĞǀĞŶƵĞƐ ĂŶĚ Ϯϭ ƟŵĞƐ ĂƐ ďŝŐ ĂƐ ƚŚĞ ƌĞǀĞŶƵĞ ƚŚĂƚ dǁŝƩĞƌ brought in during that same year. dŚĞƌĞ ĂƌĞ ĂƌŽƵŶĚ ϴϬϬ ŵŝůůŝŽŶ ŝdƵŶĞƐ ĂĐĐŽƵŶƚƐ ĐƵƌƌĞŶƚůǇ ŝŶ ĞǆŝƐƚĞŶĐĞ͘ Ɛ Ă ƐĞƉĂƌĂƚĞ ĞŶƟƚǇ͕ iTunes would now occupy the #130 slot on the Fortune 500 list͘ /Ĩ ǇŽƵ ũƵƐƚ ŝƐŽůĂƚĞĚ ƚŚĞ DĂĐ ƉƉ ĂŶĚ ŝK^ ƐƚŽƌĞƐ͕ ǁŚŝĐŚ ĐŽŵďŝŶĞĚ ƚŽ ďƌŝŶŐ ŝŶ ΨϭϬ ďŝůůŝŽŶ ůĂƐƚ ǇĞĂƌ͕ ƚŚĂƚ ĐŽŵďŝŶĂƟŽŶ ǁŽƵůĚ ƐƟůů Ɛŝƚ Ăƚ ηϮϳϬ ŽŶ ƚŚĂƚ ůŝƐƚ͘ dŚĞ ŚƵŐĞ ĐĂƐŝŶŽƐ ĂĞƐĂƌΖƐ WĂůĂĐĞ ĂŶĚ D'D ǁŽƵůĚ ĐŽŵĞ ŝŶ ďĞŚŝŶĚ ƚŚĞŵ͕ ĂƐ ǁŽƵůĚ ƚŚĞ ĐƌĞĚŝƚ ĐĂƌĚ ĐŽŵƉĂŶǇ ŝƐĐŽǀĞƌ͘ /Ŷ ŐĞŶĞƌĂů͕ ŝdƵŶĞƐ ŝƐ ŐƌŽǁŝŶŐ Ăƚ Ă ƌĂƚĞ ŽĨ ϯϰ ƉĞƌĐĞŶƚ ĞĂĐŚ ǇĞĂƌ͘

WILL iTUNES EVER BECOME A SEPARATE ENTITY? /Ĩ ŝdƵŶĞƐ ďĞĐĂŵĞ ŝƚƐ ŽǁŶ ĞŶƟƚǇ ŝŶ ƚĞƌŵƐ ŽĨ ƚŚĞ ƐƚŽĐŬ ŵĂƌŬĞƚ͕ ŽŶĞ ŽĨ ŝƚƐ ŝŶƐƚĂŶƚ ĐŽŵƉĞƟƚŽƌƐ ǁŽƵůĚ ďĞ EĞƞůŝǆ͕ ƚŚĞ ƐƵďƐĐƌŝƉƟŽŶ ƐƚƌĞĂŵŝŶŐ

ĂŶĚ ŵŽǀŝĞ ƌĞŶƚĂů ƐĞƌǀŝĐĞ͘ KŶĞ ŝŶƚĞƌĞƐƟŶŐ ƋƵĞƐƟŽŶ ǁŽƵůĚ ďĞ ǁŚĞƚŚĞƌ Žƌ ŶŽƚ ƉƉůĞ ǁŽƵůĚ ŐŽ ƚŽ Ă ƐƵďƐĐƌŝƉƟŽŶ ƉůĂŶ ƐŝŵŝůĂƌ ƚŽ EĞƞůŝǆΖƐ ŵŽŶƚŚůǇ ƐƚƌĞĂŵŝŶŐ ƐƵďƐĐƌŝƉƟŽŶ͘ ŝdƵŶĞƐ DĂƚĐŚ ĂŶĚ ŝdƵŶĞƐ ZĂĚŝŽ ƌĞƉƌĞƐĞŶƚ experiments that Apple has made in that ĚŝƌĞĐƟŽŶ ŝŶ ƚŚĞ ƉĂƐƚ͘ dŚĞ ƉĂǇͲƉĞƌͲŝƚĞŵ ŵŽĚĞů ŚĂƐ ǁŽƌŬĞĚ ǁĞůů ĨŽƌ Apple, but if things began to stagnate, the ƵƉĞƌƟŶŽ Įƌŵ ŵĂǇ ŵŽǀĞ ƚŽǁĂƌĚ Ă ŵŽƌĞ ĐŽŵƉĞƟƟǀĞ ƉƌŝĐŝŶŐ ƐǇƐƚĞŵ ĂŐĂŝŶƐƚ EĞƞůŝǆ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ƐƚƌĞĂŵŝŶŐ͕ Žƌ ^ƉŽƟĨǇ ĂŶĚ

WĂŶĚŽƌĂ ŝŶ ƚŚĞ ĂƌĞĂ ŽĨ ŵƵƐŝĐ͘ ^ĞǀĞƌĂů ĚŝīĞƌĞŶƚ ƉŽƐƐŝďŝůŝƟĞƐ ĞǆŝƐƚ ĨŽƌ ƉƉůĞ ĂŶĚ ŝdƵŶĞƐ ŽǀĞƌ ƚŚĞ ŶĞǆƚ ĨĞǁ ǇĞĂƌƐ͘ KŶĞ ƚŚŝŶŐ ŝƐ ĐĞƌƚĂŝŶ Ͳ ŐŝǀĞŶ ƚŚĞ ƐƚƌĞŶŐƚŚ ŽĨ ƚŚĞ ŝdƵŶĞƐ ĞĐŽŵŵĞƌĐĞ ŵŽĚĞů͕ ƚŚĞ ĨƵƚƵƌĞ ƐƟůů ůŽŽŬƐ ƉƌĞƩǇ ďƌŝŐŚƚ͘

THE FUTURE LOOK OF iTUNES tŚŝůĞ ŝdƵŶĞƐ ŚĂƐ ƌĞǀŽůƵƟŽŶŝǌĞĚ ƚŚĞ ŵƵƐŝĐ ŝŶĚƵƐƚƌǇ͕ ƚŚĞƌĞ ĂƌĞ ƐƟůů Ă ĨĞǁ ŝƐƐƵĞƐ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ƉƌĞƐĞŶƚĂƟŽŶ ĂŶĚ ƵƐĂďŝůŝƚǇ ŽĨ ƚŚĞ desktop version. The dropdown menu that

ŽŶĞ ŚĂƐ ƚŽ ƵƐĞ ƚŽ ƐǁŝƚĐŚ ĨƌŽŵ ŽŶĞ ůŝďƌĂƌǇ ƚŽ ĂŶŽƚŚĞƌ ŝƐ ŽŌĞŶ ĐŽŶĨƵƐŝŶŐ͕ ƉůƵƐ ƚŚĞ ƚĞǆƚ ŝƐ ƚŽŽ small and the rows are too narrow for many ƵƐĞƌƐ͘ ůů ŽĨ ƚŚŝƐ͕ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ĐŽůůĞĐƟŽŶ ŽĨ ƐŵĂůů ďĂŶŶĞƌƐ ĂŶĚ ůŝƐƚƐ ƚŚĂƚ ƐĐƌŽůů͕ ŵĂŬĞ ƚŚĞ ŚŽŵĞ ƉĂŐĞ ůŽŽŬ ůŝŬĞ Ă ĐŚĂŽƟĐ ĐŽůůĞĐƟŽŶ ŽĨ ƉŝĐƚƵƌĞƐ͘ /Ŷ ĐŽŵƉĂƌŝƐŽŶ ƚŽ ƚŚĞ ƐůĞĞŬ ƐƚǇůŝŶŐ ŽĨ the newer iOS versions, the desktop iTunes ůŽŽŬƐ Ă ďŝƚ ĂƌĐŚĂŝĐ͘ When the next look desktop iTunes rolls out, ŝƚ ŝƐ ŚŽƉĞĚ ƚŚĂƚ ŝƚ ǁŝůů ůŽŽŬ ŵƵĐŚ ŵŽƌĞ ůŝŬĞ the iOS version. In a concept redesign, the

control layout is rumored to look just like the iOS Music app, where you will have six tabs for the various types of media. When you hop ĨƌŽŵ ǇŽƵƌ ůŝďƌĂƌǇ ƚŽ ƚŚĞ ƐƚŽƌĞ ĂŶĚ ďĂĐŬ͕ ƚŚĞƐĞ ƚĂďƐ ƐƚĂǇ ƚŚĞ ƐĂŵĞ͘ dŚĞ ŶĞǁ ŵƵƐŝĐ ƐƚŽƌĞ ŝƐ ƐĞĞŵŝŶŐůǇ ŵƵĐŚ ĐůĞĂŶĞƌ͕ ǁŝƚŚ Ă ĚŝƐƉůĂǇ ƚĂŝůŽƌĞĚ ƚŽ ŝŶĚŝǀŝĚƵĂů ƉƌĞĨĞƌĞŶĐĞƐ ĂŶĚ ŵƵĐŚ ůĞƐƐ ĐůƵƩĞƌ͘ iTunes is moving into the future, and as it does so, it is poised to take even more market ƐŚĂƌĞ ƚŚĂŶ ŝƚ ĂůƌĞĂĚǇ ŚĂƐ͘ /ƚƐ ĐŽŵƉĞƟƚŽƌƐ should be afraid, very afraid. ďǇ ĞŶũĂŵŝŶ <ĞƌƌǇ Θ 'ĂǀŝŶ >ĞŶĂŐŚĂŶ

#01 – Stay In The Line By Barry Wyckoff Category: Games Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#02 – Elevate - Brain Training By Elevate, Inc. Category: Education Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#03 – Piano Tiles By HU WEN ZENG Category: Games Requires iOS 5.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#04 – Toilet Time - Mini Games to Play in the Bathroom By Tapps Tecnologia da Informação Ltda. Category: Games Requires iOS 5.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

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#06 – Better Fonts Free By Daneco Ltd. Category: Entertainment Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#07 – 2048 By By Ketchapp Category: Games Requires iOS 4.3 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#08 – Ruzzle Adventure By MAG Interactive Category: Games Requires iOS 5.1 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#09 – 100 Balls By Giedrius Talzunas Category: Games Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#10 – Flappy Bird: Remake

iOS ϲϬ

By Samuel David Category: Entertainment Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#01 – OS X Mavericks By Apple Category: Productivity Compatibility: OS X 10.6.8 or later

#02 – GarageBand By By Apple Category: Music Compatibility: OS X 10.9 or later

#03 – Memory Clean By FIPLAB Ltd Category: Utilities Compatibility: OS X 10.7.4 or later, 64-bit processor

#04 – Kindle By AMZN Mobile LLC Category: Reference Compatibility: OS X 10.6 or later

#05 – The Unarchiver By Dag Agren Category: Utilities Compatibility: OS X 10.6.0 or later

#06 – Microsoft OneNote By Microsoft Corporation Category: Productivity Compatibility: OS X 10.9 or later

#07 – ooVoo By ooVoo LLC Category: Social Networking Compatibility: OS X 10.7 or later, 64-bit processor

#08 – Xcode By Apple Category: Developer Tools Compatibility: OS X 10.8.4 or later

#09 – Evernote By Evernote Category: Productivity Compatibility: OS X 10.6.6 or later

#10 – 2048 Tile! By Enrico De Michele Category: Games Compatibility: OS X 10.7 or later, 64-bit processor

Mac OS X ϲϭ

#01– Blek By Denis Mikan Category: Games / Price: $2.99 Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

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#07 – Geometry Dash By Robert Topala Category: Games / Price: $1.99 Requires iOS 4.3 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#08 – Plague Inc. By Ndemic Creations Category: Games / Price: $0.99 Requires iOS 4.3 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#09 – LEGO Batman: DC Super Heroes By Warner Bros. Category: Games / Price: $0.99 Requires iOS 5.1 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#10 – Papa’s Freezeria To Go!

iOS ϲϮ

By Flipline Studios Category: Games / Price: $0.99 Requires iOS 4.3 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

#01 – Disk Doctor By FIPLAB Ltd Category: Utilities / Price: $2.99 Compatibility: OS X 10.7.3 or later, 64-bit processor

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#07 – Pixelmator By Pixelmator Team Category: Graphics & Design / Price: $14.99 Compatibility: OS X 10.8.5 or later, 64-bit processor

#08 – iDraw By Indeeo, Inc. Category: Graphics & Design / Price: $24.99 Compatibility: OS X 10.6 or later, 64-bit processor

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#10 – Aperture By Apple Category: Photography / Price: $79.99 Compatibility: OS X 10.9 or later

Mac OS X 63

SONY SETS UP PLAYSTATION PLANT IN CHINA

ϲϰ

:ĂƉĂŶ͛Ɛ ^ŽŶǇ ŚĂƐ ƐŝŐŶĞĚ Ă ƉĂƌƚŶĞƌƐŚŝƉ ŝŶ ŚŝŶĂ ƚŽ ŵĂŶƵĨĂĐƚƵƌĞ ĂŶĚ ƐĞůů ŝƚƐ WůĂǇ^ƚĂƟŽŶ ĐŽŶƐŽůĞƐ ŽŶ the mainland. dŚĞ ĚĞĂů͕ ĨŽƌŵĞĚ ĂƐ ƚǁŽ ũŽŝŶƚ ǀĞŶƚƵƌĞƐ ǁŝƚŚ ^ŚĂŶŐŚĂŝ KƌŝĞŶƚĂů WĞĂƌů͕ ŐŝǀĞƐ ^ŽŶǇ ĂĐĐĞƐƐ ƚŽ ĂŶ ĞƐƟŵĂƚĞĚ ϱϬϬ ŵŝůůŝŽŶ ŐĂŵĞƌƐ ŝŶ ŚŝŶĂ͘ ŚŝŶĂ ŚĂƐ ŚĂĚ Ă ďĂŶ ŽŶ ŐĂŵŝŶŐ ĐŽŶƐŽůĞƐ ƐŝŶĐĞ ϮϬϬϬ͕ ĐŝƟŶŐ ƚŚĞŝƌ ĂĚǀĞƌƐĞ ĞīĞĐƚ ŽŶ ƚŚĞ ŵĞŶƚĂů health of young people. Ƶƚ ŝŶ :ĂŶƵĂƌǇ͕ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƐĂŝĚ ŝƚ ǁŝůů ĂůůŽǁ ĨŽƌĞŝŐŶ ĮƌŵƐ ƚŽ ŵĂŶƵĨĂĐƚƵƌĞ ĂŶĚ ƐĞůů ĐŽŶƐŽůĞƐ͘ ŚŝŶĂ͛Ɛ ŐĂŵŝŶŐ ŵĂƌŬĞƚ͕ ǁŚŝĐŚ ŝƐ ĐƵƌƌĞŶƚůǇ ĚŽŵŝŶĂƚĞĚ ďǇ W ͕ ŵŽďŝůĞ ĂŶĚ ŽŶůŝŶĞ ŐĂŵĞƐ͕ ŝƐ ƐĞĞŶ ĂƐ Ă ŬĞǇ ŐƌŽǁƚŚ ĂƌĞĂ ĨŽƌ ĐŽŶƐŽůĞ ŵĂŬĞƌƐ͘ The two partnerships are both with Shanghai KƌŝĞŶƚĂů WĞĂƌů͕ ŽŶĞ ŐŝǀĞƐ ^ŽŶǇ Ă ϳϬй ƐŚĂƌĞ ĂŶĚ ƚŚĞ ŽƚŚĞƌ Ă ϰϵй ƐƚĂŬĞ ĂŶĚ ďŽƚŚ ǁŝůů ŽƉĞƌĂƚĞ ŽƵƚ ŽĨ ^ŚĂŶŐŚĂŝ͛Ɛ ĨƌĞĞ ƚƌĂĚĞ ǌŽŶĞ͘ /Ŷ Ă ƐƚĂƚĞŵĞŶƚ ƚŽ ƚŚĞ ^ŚĂŶŐŚĂŝ ^ƚŽĐŬ ǆĐŚĂŶŐĞ͕ ĂŶ ĞǆĞĐƵƟǀĞ ĨƌŽŵ ^ŚĂŶŐŚĂŝ KƌŝĞŶƚĂů WĞĂƌů ƐĂǇƐ͗ ͟͞dŚĞ ũŽŝŶƚ ǀĞŶƚƵƌĞ ǁŝůů ďĞ ďĂƐĞĚ ŽŶ ƚŚĞ ƌĞůĞǀĂŶƚ ƐƚĂƚĞ ƉŽůŝĐŝĞƐ ĂŶĚ ǁŝůů ŝŶƚƌŽĚƵĐĞ ƋƵĂůŝƚǇ and healthy video games that will adhere to ŚŝŶĂ͛Ɛ ŶĂƟŽŶĂů ĐŽŶĚŝƟŽŶƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ƚĂƐƚĞƐ ŽĨ ŚŝŶĞƐĞ ŐĂŵĞƌƐ͘

͞^ŽŶǇ ǁŝůů ĂůƐŽ ĐŽͲŽƉĞƌĂƚĞ ǁŝƚŚ ĚŽŵĞƐƟĐ ŐĂŵĞ ĚĞǀĞůŽƉŵĞŶƚ ƚĞĂŵƐ ƚŽ ƉƌŽŵŽƚĞ ŽƌŝŐŝŶĂů ƉƌŽĚƵĐƚƐ ŽŶ WůĂǇƐƚĂƟŽŶ ƉůĂƞŽƌŵ͕ ǁŚŝůĞ ĨƵƌƚŚĞƌ ŝŵƉƌŽǀŝŶŐ ƚŚĞ ŚŝŶĞƐĞ ŐĂŵŝŶŐ ŝŶĚƵƐƚƌǇ͘͟ WůĂǇ^ƚĂƟŽŶ ǀƐ yďŽǆ Last week Sony said it aimed to nearly triple ŽƉĞƌĂƟŶŐ ƉƌŽĮƚƐ ďǇ ŶĞǆƚ ǇĞĂƌ͘ ^ŽŶǇ͛Ɛ ŐĂŵĞ ĐŽŶƐŽůĞ ũŽŝŶ ǀĞŶƚƵƌĞ ĐŽŵĞƐ ŶĞĂƌůǇ ŽŶĞ ŵŽŶƚŚ ĂŌĞƌ ƌŝǀĂů DŝĐƌŽƐŽŌ ƐĂŝĚ ŝƚƐ yďŽǆ

KŶĞ ŐĂŵĞ ĐŽŶƐŽůĞ ǁŝůů ŐŽ ŽŶ ƐĂůĞ ŝŶ ŚŝŶĂ ŝŶ September. DŝĐƌŽƐŽŌ ǁŝůů ůĂƵŶĐŚ ƚŚĞ ĐŽŶƐŽůĞ ŝŶ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ĞƐds EĞǁ DĞĚŝĂ Ž͕ Ă ƐƵďƐŝĚŝĂƌǇ ŽĨ ^ŚĂŶŐŚĂŝ DĞĚŝĂ 'ƌŽƵƉ͘ /ŶĚƵƐƚƌǇ ƌĞƐĞĂƌĐŚ ĨƌŽŵ WƌŝĐĞtĂƚĞƌŚŽƵƐĞ ŽŽƉĞƌƐ ĞƐƟŵĂƚĞƐ ƚŚĂƚ ŚŝŶĂ͛Ɛ ǀŝĚĞŽͲŐĂŵĞ ŝŶĚƵƐƚƌǇ ǁŝůů ŐĞŶĞƌĂƚĞ ĂďŽƵƚ ΨϭϬďŶ ;άϲďŶͿ ŝŶ ƐĂůĞƐ ŶĞǆƚ ǇĞĂƌ͘

EUROPE’S MOVE TO REIN IN GOOGLE WOULD STALL IN US

ƵƌŽƉĞ͛Ɛ ŵŽǀĞƐ ƚŽ ƌĞŝŶ ŝŶ 'ŽŽŐůĞ Ͳ ŝŶĐůƵĚŝŶŐ Ă ĐŽƵƌƚ ƌƵůŝŶŐ ƚŚŝƐ ŵŽŶƚŚ ŽƌĚĞƌŝŶŐ ƚŚĞ ƐĞĂƌĐŚ giant to give people a say in what pops up when ƐŽŵĞŽŶĞ ƐĞĂƌĐŚĞƐ ƚŚĞŝƌ ŶĂŵĞ Ͳ ŵĂǇ ďĞ ƐĞĞŶ ŝŶ ƌƵƐƐĞůƐ ĂƐ ƐƚƌŝŬŝŶŐ Ă ďůŽǁ ĨŽƌ ƚŚĞ ůŝƩůĞ ŐƵǇ͘ Ƶƚ ĂĐƌŽƐƐ ƚŚĞ ƚůĂŶƟĐ͕ ƚŚĞ ŝĚĞĂ ƚŚĂƚ ƵƐĞƌƐ ƐŚŽƵůĚ ďĞ ĂďůĞ ƚŽ ĞĚŝƚ 'ŽŽŐůĞ ƐĞĂƌĐŚ ƌĞƐƵůƚƐ ŝŶ ƚŚĞ ŶĂŵĞ ŽĨ ƉƌŝǀĂĐǇ ŝƐ ďĞŝŶŐ ƐůĂŵŵĞĚ ĂƐ ǁĞŝƌĚ ĂŶĚ ĚŝĸĐƵůƚ ƚŽ ĞŶĨŽƌĐĞ Ăƚ ďĞƐƚ ĂŶĚ Ă ĐƌĂĐŬĚŽǁŶ ŽŶ ĨƌĞĞ ƐƉĞĞĐŚ Ăƚ ǁŽƌƐƚ͘ ͞ ŵĞƌŝĐĂŶƐ ǁŝůů ĮŶĚ ƚŚĞŝƌ ƐĞĂƌĐŚĞƐ ďŽǁĚůĞƌŝǌĞĚ ďǇ ƉƌŝƐƐǇ ƵƌŽƉĞĂŶ ƐĞŶƐŝďŝůŝƟĞƐ͕͟ ƐĂŝĚ ^ƚĞǁĂƌƚ ĂŬĞƌ͕ ĨŽƌŵĞƌ ĂƐƐŝƐƚĂŶƚ ƐĞĐƌĞƚĂƌǇ ĨŽƌ ƉŽůŝĐǇ Ăƚ ƚŚĞ h͘^͘ ĞƉĂƌƚŵĞŶƚ ŽĨ ,ŽŵĞůĂŶĚ ^ĞĐƵƌŝƚǇ͘ ͞tĞ͛ůů ďĞ ƚŚĞ ďŝŐ ůŽƐĞƌƐ͘ dŚĞ ďŝŐ ǁŝŶŶĞƌƐ ǁŝůů ďĞ &ƌĞŶĐŚ ministers who want the right to have their last ŵŝƐƚƌĞƐƐ ĨŽƌŐŽƩĞŶ͘͟ DŽƵŶƚĂŝŶ sŝĞǁ͕ ĂůŝĨŽƌŶŝĂ ͲďĂƐĞĚ 'ŽŽŐůĞ ƐĂǇƐ ŝƚ͛Ɛ ƐƟůů ĮŐƵƌŝŶŐ ŽƵƚ ŚŽǁ ƚŽ ĐŽŵƉůǇ ǁŝƚŚ ƚŚĞ ƵƌŽƉĞĂŶ ŽƵƌƚ ŽĨ :ƵƐƟĐĞ͛Ɛ DĂǇ ϭϯ ƌƵůŝŶŐ͕ ǁŚŝĐŚ ƐĂǇƐ ƚŚĞ ĐŽŵƉĂŶǇ ŵƵƐƚ ƌĞƐƉŽŶĚ ƚŽ ĐŽŵƉůĂŝŶƚƐ ĂďŽƵƚ ƉƌŝǀĂƚĞ ŝŶĨŽƌŵĂƟŽŶ ƚŚĂƚ ƚƵƌŶƐ ƵƉ ŝŶ ƐĞĂƌĐŚĞƐ͘ 'ŽŽŐůĞ ŵƵƐƚ ƚŚĞŶ ĚĞĐŝĚĞ ǁŚĞƚŚĞƌ ƚŚĞ ƉƵďůŝĐ͛Ɛ ƌŝŐŚƚ ƚŽ ďĞ ĂďůĞ ƚŽ ĮŶĚ ƚŚĞ ŝŶĨŽƌŵĂƟŽŶ ŽƵƚǁĞŝŐŚƐ ĂŶ ŝŶĚŝǀŝĚƵĂů͛Ɛ ƌŝŐŚƚ ƚŽ ĐŽŶƚƌŽů ŝƚ Ͳ ǁŝƚŚ ƉƌĞĨĞƌĞŶĐĞ ŐŝǀĞŶ ƚŽ ƚŚĞ ŝŶĚŝǀŝĚƵĂů͘ dŚĞ ũƵĚŐŵĞŶƚ ĂƉƉůŝĞƐ ƚŽ Ăůů ƐĞĂƌĐŚ ĞŶŐŝŶĞƐ ŽƉĞƌĂƟŶŐ ǁŝƚŚŝŶ ƚŚĞ ƵƌŽƉĞĂŶ hŶŝŽŶ͘ Ƶƚ ŝŶ ƉƌĂĐƟĐĞ ƚŚĂƚ ŵĞĂŶƐ 'ŽŽŐůĞ͕ ŐŝǀĞŶ ƚŚĂƚ ϵϬ ƉĞƌĐĞŶƚ ŽĨ Ăůů ŽŶůŝŶĞ ƐĞĂƌĐŚĞƐ ƚŚĞƌĞ ƵƐĞ 'ŽŽŐůĞ͛Ɛ ƐĞĂƌĐŚ ĞŶŐŝŶĞ͘

ϳϬ

Image: Virginia Mayo

“dŚĞ ƌƵůŝŶŐ ŚĂƐ ƐŝŐŶŝĮĐĂŶƚ ŝŵƉůŝĐĂƟŽŶƐ ĨŽƌ ŚŽǁ ǁĞ ŚĂŶĚůĞ ƚĂŬĞĚŽǁŶ ƌĞƋƵĞƐƚƐ͕͟ 'ŽŽŐůĞ ƐƉŽŬĞƐŵĂŶ ů sĞƌŶĞǇ ƐĂŝĚ͘ ͞dŚŝƐ ŝƐ ůŽŐŝƐƟĐĂůůǇ ĐŽŵƉůŝĐĂƚĞĚ͕ ŶŽƚ ůĞĂƐƚ ďĞĐĂƵƐĞ ŽĨ ƚŚĞ ŵĂŶǇ ůĂŶŐƵĂŐĞƐ ŝŶǀŽůǀĞĚ ĂŶĚ ƚŚĞ ŶĞĞĚ ĨŽƌ ĐĂƌĞĨƵů review. As soon as we have thought through ĞǆĂĐƚůǇ ŚŽǁ ƚŚŝƐ ǁŝůů ǁŽƌŬ͕ ǁŚŝĐŚ ŵĂǇ ƚĂŬĞ ƐĞǀĞƌĂů weeks, we will let our users know.” dŚĞƌĞ ǁŝůů ďĞ ƐĞƌŝŽƵƐ ƚĞĐŚŶŽůŽŐŝĐĂů ĐŚĂůůĞŶŐĞƐ͕ ƐĂŝĚ h͘^͘ ƉƌŝǀĂĐǇ ĂƩŽƌŶĞǇ ĂǀŝĚ <ĞĂƟŶŐ ŝŶ Atlanta. ͞/ƚ ƐĞĞŵƐ ĂƐƉŝƌĂƟŽŶĂů͕ ŶŽƚ Ă ƌĞĂůŝƚǇ͕ ƚŽ ĐŽŵƉůǇ ǁŝƚŚ ƐƵĐŚ Ă ƐƚĂŶĚĂƌĚ͕͟ ŚĞ ƐĂŝĚ͘ ͞dŚĞ ƌĞĞŶŐŝŶĞĞƌŝŶŐ ŶĞĐĞƐƐĂƌǇ ƚŽ ŝŵƉůĞŵĞŶƚ ƚŚĞ ƌŝŐŚƚ ƚŽ ďĞ ĨŽƌŐŽƩĞŶ ŝƐ ƐŝŐŶŝĮĐĂŶƚ͘͟ 'ŽŽŐůĞ ŵĂǇ ƉĂƌƟĂůůǇ ĂƵƚŽŵĂƚĞ ƚŚĞ ƉƌŽĐĞƐƐ͕ ĂƐ ŝƚ ĚŽĞƐ ǁŝƚŚ ĐŽƉǇƌŝŐŚƚͲŝŶĨƌŝŶŐĞŵĞŶƚ ĐŽŵƉůĂŝŶƚƐ͕ ďƵƚ ƵůƟŵĂƚĞůǇ Ă ŚƵŵĂŶ ǁŝůů ŚĂǀĞ ƚŽ ĚĞĐŝĚĞ ǁŚĞŶ ƌĞƐƵůƚƐ ƐŚŽƵůĚ ďĞ ƐĂŶŝƟǌĞĚ͘ :ŽŚĂŶŶĞƐ ĂƐƉĂƌ͕ ǁŚŽ ĂƐ ,ĂŵďƵƌŐ͛Ɛ ŽŵŵŝƐƐŝŽŶĞƌ ĨŽƌ ĂƚĂ WƌŽƚĞĐƟŽŶ ĂĐƚƐ ĂƐ 'ĞƌŵĂŶǇ͛Ɛ ůĞĂĚ ƌĞŐƵůĂƚŽƌ ŽĨ 'ŽŽŐůĞ ŽŶ ƉƌŝǀĂĐǇ ŝƐƐƵĞƐ͕ ĐŽŶĮƌŵĞĚ ƚŚĞ ĐŽŵƉĂŶǇ ŝƐ ĂůƌĞĂĚǇ ǁŽƌŬŝŶŐ ŽŶ ĂŶ ͞ŽŶůŝŶĞ ƚŽŽů͟ ƚŽ ŚĞůƉ ƉĞŽƉůĞ ĮůĞ ĐŽŵƉůĂŝŶƚƐ͘ ĞĐĂƵƐĞ ƚŚĞ ĐŽƵƌƚ͛Ɛ ƌƵůŝŶŐ ĂƉƉůŝĞƐ ŽŶůǇ ǁŝƚŚŝŶ ƵƌŽƉĞ͕ ŝƚ ǁŝůů ŵĞĂŶ ƐŽŵĞ ĨƌĂŐŵĞŶƚĂƟŽŶ ŽĨ ƐĞĂƌĐŚ ƌĞƐƵůƚƐ͘ dŚĂƚ ŝƐ͕ ƵƌŽƉĞĂŶƐ ĂŶĚ ŵĞƌŝĐĂŶƐ ǁŝůů ƐĞĞ ƐůŝŐŚƚůǇ ĚŝīĞƌĞŶƚ ǀĞƌƐŝŽŶƐ ŽĨ ƚŚĞ /ŶƚĞƌŶĞƚ͘ ǁŽƌƐƚͲĐĂƐĞ ƐĐĞŶĂƌŝŽ ǁŽƵůĚ ďĞ ŝĨ 'ŽŽŐůĞ ĚĞĐŝĚĞƐ ŝƚ ŵƵƐƚ Ğƌƌ ŽŶ ƚŚĞ ƐŝĚĞ ŽĨ ĐĂƵƟŽŶ ĂŶĚ ƌĞŵŽǀĞƐ ůŝŶŬƐ ůŝďĞƌĂůůǇ ŝŶ ŽƌĚĞƌ ƚŽ ĂǀŽŝĚ ůĂǁƐƵŝƚƐ͕ ĐƌŝƟĐƐ ŽĨ the ruling said. tŝŬŝƉĞĚŝĂ ĨŽƵŶĚĞƌ :ŝŵŵǇ tĂůĞƐ͕ ǁŚŽ ŚĂƐ ďĞĞŶ ĂŶ ŽƵƚƐƉŽŬĞŶ ĐƌŝƟĐ ŽĨ ƚŚĞ ƌƵůŝŶŐ͕ ƐƵŵŵĂƌŝǌĞĚ ŝƚ ĨŽƌ dŚĞ ƐƐŽĐŝĂƚĞĚ WƌĞƐƐ ĂƐ Ă ͞ƚĞĐŚŶŽůŽŐŝĐĂůůǇ ŝŶĐŽŵƉĞƚĞŶƚ ǀŝŽůĂƟŽŶ ŽĨ ŚƵŵĂŶ ƌŝŐŚƚƐ͘͟ ,Ğ ƐĂŝĚ ŝƚ ĂŵŽƵŶƚƐ ƚŽ ĐĞŶƐŽƌƐŚŝƉ͕ ĂŶĚ ŚĞ ƉƌĞĚŝĐƚĞĚ ŝƚ ǁŝůů ƵůƟŵĂƚĞůǇ ďĞ ƐĐƌĂƉƉĞĚ͘ ͞dŚĞ ĚĂŶŐĞƌ ŝƐ ƚŚĂƚ ƐĞĂƌĐŚ ĞŶŐŝŶĞƐ ŶŽǁ ĂƌĞ ĨĂĐĞĚ ǁŝƚŚ ĂŶ ƵŶĐĞƌƚĂŝŶ ůĞŐĂů ĨƵƚƵƌĞ ǁŚŝĐŚ ŵĂǇ ƌĞƋƵŝƌĞ ƚŚĞŵ ƚŽ ĐĞŶƐŽƌ Ăůů

ϳϭ

kinds of things when someone thinks it is ǭŝƌƌĞůĞǀĂŶƚ͕͛͟ tĂůĞƐ ƐĂŝĚ͘ /Ŷ ƚŚĞ ǁĂŬĞ ŽĨ ƚŚĞ ĚĞĐŝƐŝŽŶ͕ ƐŽŵĞ ƵƌŽƉĞĂŶƐ ĂƌĞ ĂůƌĞĂĚǇ ĂƐŬŝŶŐ ƚŽ ĐůĞĂŶ ƵƉ ƚŚĞŝƌ ŽŶůŝŶĞ history, though there may not yet have been Ă ͞ŇŽŽĚ͟ ŽĨ ŚƵŶĚƌĞĚƐ ŽĨ ƌĞƋƵĞƐƚƐ͕ ŝŶĐůƵĚŝŶŐ ƐŽŵĞ ĨƌŽŵ ƉĞĚŽƉŚŝůĞƐ ĂŶĚ ƉŽůŝƟĐŝĂŶƐ͕ ĂƐ ǁĂƐ ƌĞƉŽƌƚĞĚ ŝŶ ƚŚĞ ƌŝƟƐŚ ƉƌĞƐƐ ƐŚŽƌƚůǇ ĂŌĞƌ ƚŚĞ ruling was handed down. /Ŷ ƌŝƚĂŝŶ͕ ĂǀŝĚ DƵƌƉŚǇ ŽĨ ƚŚĞ /ŶĨŽƌŵĂƟŽŶ ŽŵŵŝƐƐŝŽŶĞƌ͛Ɛ KĸĐĞ ƐĂŝĚ ͞ǁŚŝůĞ ǁĞ͛ǀĞ ŚĂĚ ƐŽŵĞ ƉĞŽƉůĞ ŐĞƚ ŝŶ ƚŽƵĐŚ ĂƌŽƵŶĚ ƚŚŝƐ ŝƐƐƵĞ͕ ǁĞ͛ƌĞ ƐŝŵƉůǇ ƚĞůůŝŶŐ ƚŚĞŵ ƚŽ ƐƉĞĂŬ ƚŽ 'ŽŽŐůĞ͘͟ KĸĐŝĂůƐ ŝŶ ƚŚĞ EĞƚŚĞƌůĂŶĚƐ ƐĂŝĚ ƚŚĞǇ ŚĂǀĞŶ͛ƚ ŚĂĚ ĂŶǇ ŶĞǁ ƌĞƋƵĞƐƚƐ ƐŝŶĐĞ ƚŚĞ ƌƵůŝŶŐ͘

ϳϮ

ĂƐƉĂƌ͕ ƚŚĞ 'ĞƌŵĂŶ ŽĸĐŝĂů͕ ƐĂŝĚ ŚŝƐ ŽĸĐĞ ŚĂƐ ƌĞĐĞŝǀĞĚ ϮϬ ŶĞǁ ƌĞƋƵĞƐƚƐ͕ ŝŶĐůƵĚŝŶŐ ƐŽŵĞ ĨƌŽŵ ƉĞŽƉůĞ ǁŚŽ ǁŽŶ ůĞŐĂů ĮŐŚƚƐ ǁŝƚŚ ǁĞďƐŝƚĞƐ ƚŽ ŚĂǀĞ ŵĂƚĞƌŝĂů ƚĂŬĞŶ ĚŽǁŶ Ͳ ďƵƚ ƚŚĞ ƐŝƚĞƐ ĚŝĚŶ͛ƚ ĐŽŵƉůǇ ďĞĐĂƵƐĞ ƚŚĞǇ ǁĞƌĞ ďĂƐĞĚ ĂďƌŽĂĚ͘ ŝīĞƌĞŶĐĞƐ ďĞƚǁĞĞŶ ƚŚĞ h͘^͘ ĂŶĚ ƵƌŽƉĞ ŽǀĞƌ ƉƌŝǀĂĐǇ ŚĂǀĞ ŶĞǀĞƌ ďĞĞŶ ŐƌĞĂƚĞƌ͕ ƐƉĂƌŬĞĚ ďǇ ƌĞĐĞŶƚ ƌĞǀĞůĂƟŽŶƐ ƚŚĂƚ ƚŚĞ h͘^͘ EĂƟŽŶĂů ^ĞĐƵƌŝƚǇ ŐĞŶĐǇ ƐĞĐƌĞƚůǇ ďƌŽŬĞ ŝŶƚŽ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ŽŶ zĂŚŽŽ ĂŶĚ 'ŽŽŐůĞ ĂďƌŽĂĚ ĂŶĚ ƚĂƌŐĞƚĞĚ ŽǀĞƌƐĞĂƐ ƚĞůĞĐŽŵƐ͕ ŝŶĐůƵĚŝŶŐ 'ĞƌŵĂŶ ŚĂŶĐĞůůŽƌ ŶŐĞůĂ DĞƌŬĞů͛Ɛ ŽǁŶ ĐĞůůƉŚŽŶĞ͘ :ŽĞů ZĞŝĚĞŶďĞƌŐ͕ ǀŝƐŝƟŶŐ ƉƌŽĨĞƐƐŽƌ ŽĨ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐǇ ƉŽůŝĐǇ Ăƚ WƌŝŶĐĞƚŽŶ hŶŝǀĞƌƐŝƚǇ͕ ƐĂŝĚ ƚŚĞ ƌƵůŝŶŐ ǁĂƐ ŶŽƚ ƐƵƌƉƌŝƐŝŶŐ͕ ͞ŐŝǀĞŶ ƚŚĞ ĐƵƌƌĞŶƚ ƚĞŶŽƌ

Image: Sean Gallup

ϳϰ

Image: Paul Sakuma

ŽĨ h^Ͳ ƵƌŽƉĞĂŶ ƉƌŝǀĂĐǇ ƌĞůĂƟŽŶƐ ĂƐ Ă ƌĞƐƵůƚ ŽĨ ƚŚĞ ^ŶŽǁĚĞŶ ƌĞǀĞůĂƟŽŶƐ͘͟ ͞ĨƵŶĚĂŵĞŶƚĂů ĚŝǀŝĚĞ͟ ďĞƚǁĞĞŶ ƚŚĞ ƵƌŽƉĞĂŶ ĂŶĚ ŵĞƌŝĐĂŶ ǁŽƌůĚǀŝĞǁ ŝƐ ďĞĐŽŵŝŶŐ ĞǀŝĚĞŶƚ͕ he said. ͞/Ŷ ƵƌŽƉĞ͕ ƚŚĞƌĞ ŝƐ Ă ƐĞŶƐĞ ƚŚĂƚ ƉƌŝǀĂĐǇ ĂŶĚ ĐŽŶƚƌŽů ŽǀĞƌ ƉĞƌƐŽŶĂů ĚĂƚĂ ĂƌĞ ďĂƐŝĐ ŚƵŵĂŶ ƌŝŐŚƚƐ͕͟ ŚĞ ƐĂŝĚ͘ /Ŷ ŵĞƌŝĐĂ͕ ĨƌĞĞĚŽŵ ŽĨ ƐƉĞĞĐŚ ĂŶĚ ĨƌĞĞͲŵĂƌŬĞƚ ƐŽůƵƟŽŶƐ ƚĞŶĚ ƚŽ ƉƌĞǀĂŝů͕ ŚĞ ƐĂŝĚ͘ EŝĐŽ ^Ğůů͕ ǁŚŽ ƌƵŶƐ ^ĂŶ &ƌĂŶĐŝƐĐŽͲďĂƐĞĚ tŝĐŬƌ͕ ĂŶ ĞŶĐƌǇƉƚĞĚ ŵĞƐƐĂŐŝŶŐ ƐĞƌǀŝĐĞ͕ ƐĂŝĚ ŝƚ ǁŽƵůĚ ŵĂŬĞ ŵŽƌĞ ƐĞŶƐĞ ƚŽ ůĞƚ ŝŶĚŝǀŝĚƵĂůƐ͕ ŶŽƚ ƚĞĐŚ ŐŝĂŶƚƐ͕ ĐŽŶƚƌŽů ƚŚĞŝƌ ŽǁŶ ŽŶůŝŶĞ ƉƌĞƐĞŶĐĞ͘ ͞dŚĞ ƌŝŐŚƚ ƚŽ ďĞ ĨŽƌŐŽƩĞŶ ŝƐ Ă ŐƌĞĂƚ ŝĚĞĂ ƉŚŝůŽƐŽƉŚŝĐĂůůǇ͕ ďƵƚ ŝƚ ŝƐ ǁƌŽŶŐ ƚŽ ƉƵƚ ƚŚĞ ŽŶƵƐ ŽŶ 'ŽŽŐůĞ Žƌ &ĂĐĞďŽŽŬ͕͟ ƐŚĞ ƐĂŝĚ͘ ͞dŚĞǇ ŚĂǀĞ no idea where all your data is, and this is not ƚŚĞŝƌ ũŽď͘ tĞ ŶĞĞĚ ƚŽ ŐŝǀĞ ĐŽŶƐƵŵĞƌƐ ƚŽŽůƐ ǁŝƚŚ ƚŚĞ ĂďŝůŝƚǇ ƚŽ ĂĚĚ ĞǆƉŝƌĂƟŽŶ ĚĂƚĞƐ ƚŽ ƚŚĞŝƌ personal data.”

Movies &

TV Shows

Rotten Tomatoes

X-Men: First Class With the X-Men franchise once more thrust into the public eye thanks to X-Men: Days of Future Past, what better time could there be to revisit this 2011 outing? This one takes on the X-Men story from the very start - the days when Charles Xavier (James McAvoy) and Erik Lensherr (Michael Fassbender) were friends, and had not yet become Professor X and Magneto.

FIVE FACTS: 1. X-Men: First Class takes its name from a Marvel Comics comic book series.

by Matthew Vaughn Genre: Action & Adventure Released: 2011 Price: $14.99

2399 Ratings

2. Other members of the cast include Jennifer Lawrence, Nicholas Hoult, Rose Byrne and January Jones. 3. The movie has grossed $353,624,124 worldwide. 4. Michael Fassbender admitted to getting “knee-deep” into the X-Men comics for his role as Erik Lensherr. 5. Jennifer Lawrence commented: “I am ashamed to say I auditioned three times [for the role of Mystique] before I even watched any of the [other X-Men] movies. And then after I watched the movies, I was like, “Oh my God, I’ve been doing it all wrong, why are they calling me back?”

Trailer

Interview with James McAvoy and Michael Fassbender

About Last Night Director Steve Pink gives the 1986 film of the same name a timely update, but with black rather than white actors in the main roles. It is also, like that earlier flick, based on David Mamet’s 1974 play Sexual Perversity in Chicago, and tells the explosively funny and emotionally compelling story of two relationships, with their associated ups and downs.

FIVE FACTS: 1. The original 1986 film was directed by Edward Zwick, and starred Rob Lowe and Demi Moore as Chicago yuppies. 2. The remake, however, switches the setting to Los Angeles, California. 3. Kevin Hart, who plays Bernie, has said of About Last Night: “You’re dealing with two different couples. One couple is about that potential of love and being in bliss, where the other couple is just unorthodox. It’s all over the place, but I feel that couple exists.” 4. Of what attracted her to the project, Regina Hall, who played Joan, said: “I read the script and thought it was really, really funny. Honestly, that’s what happened. I read it and laughed.” 5. She added: “Kevin and I have a lot of fun. We did Think Like a Man together, but we weren’t really in scenes together that weren’t group scenes. This was the first time we got to work off of each other.”

Rotten Tomatoes

ϴϬ

by Steve Pink Genre: Comedy Released: 2014 Price: $14.99

137 Ratings

Trailer

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ϴϮ

Interview with Kevin Hart and Regina Hall

All of the Stars

Music ϴϰ

The Fault In Our Stars (Music From the Motion Picture) Various Artists Get ready for the upcoming romantic comedy-drama film The Fault In Our Stars, starring Shailene Woodley and Ansel Elgort, by sampling its soundtrack. Arranged by Nate Walcott and Mike Mogis of Bright Eyes, it features contributions from both high-profile and lesser-known artists such as Ed Sheeran, Jake Bugg, Birdy and Grouplove. Genre: Soundtrack Released: May 19, 2014 16 Songs Price: $11.99

1516 Ratings

FIVE FACTS: 1. Of the inclusion on the soundtrack of M83’s “Wait”, director Josh Boone said that he was “honored”, adding that he had listened to it on repeat driving to and from the hospital where one of his best friends died of cancer in 2011. 2. Ed Sheeran confirmed on Twitter that he had written the end credits song for the movie. 3. The film is based on the 2012 John Green novel of the same name. 4. It tells the story of Hazel, whose life with a terminal illness is drastically changed when she meets Augustus Waters at Cancer Kid Support Group. 5. Other artists to appear on the soundtrack include Kodaline, Tom Odell, Charli XCX and STRFKR.

Not About Angels

...And Then You Shoot Your Cousin The Roots Hip-hop troupes don’t come much more legendary than The Roots, and if you’re more familiar with them as the house band for The Tonight Show, you might not be ready for the comparatively somber side of the band shown on ...And Then You Shoot Your Cousin. With themes including income inequality and spiritual bankruptcy, the album is classic 2014 hip hop and neo soul with an old school bent.

FIVE FACTS: 1. The Roots were formed in 1987 by Tariq “Black Thought” Trotter and Ahmir “Questlove” Thompson. 2. Other current members of the band include Kamal Gray, F. Knuckles, Captain Kirk Douglas, Tuba Gooding, Jr. and James Poyser. 3. The group has also won three Grammy Awards, including Best R&B Album for 2010’s Wake Up! with John Legend. 4. The new album has been described by Black Thought as a satirical look at violence in hip hop and American society as a whole. 5. He added: “It’s another concept album in the spirit of [2011 album] undun, but it’s not just about just one kind of character. We create quite a few different characters in this record.”

Genre: Hip-Hop/Rap Released: May 19, 2014 11 Songs Price: $9.99

356 Ratings

When The People Cheer

Interview with The Roots

系犀

系檄

5 REASONS WHY MEDIA EXECS TOP CEO PAY LISTS KŶĐĞ ĂŐĂŝŶ͕ ŵĞĚŝĂ ĐŽŵƉĂŶǇ KƐ ĂƌĞ ĂŵŽŶŐ ƚŚĞ ŚŝŐŚĞƐƚ ƉĂŝĚ ĞǆĞĐƵƟǀĞƐ ŝŶ ƚŚĞ ŶĂƟŽŶ͕ ŽĐĐƵƉǇŝŶŐ Ɛŝǆ ŽĨ ƚŚĞ ƚŽƉ ϭϬ ĞĂƌŶŝŶŐ ƐƉŽƚƐ ĂĐĐŽƌĚŝŶŐ ƚŽ ĂŶ ƐƐŽĐŝĂƚĞĚ WƌĞƐƐͬ ƋƵŝůĂƌ ƐƚƵĚǇ͘ ŽŵƉĞŶƐĂƟŽŶ ĞǆƉĞƌƚƐ ƐĂǇ Ă ǀĂƌŝĞƚǇ ŽĨ ĨĂĐƚŽƌƐ ĂƌĞ Ăƚ ƉůĂǇ͕ ŝŶĐůƵĚŝŶŐ ƚŚĞ ŐĂŝŶ ŝŶ ŵĞĚŝĂ ƐƚŽĐŬƐ͕ ƚŚĞ ŝŶƚĂŶŐŝďůĞ ǀĂůƵĞ ŽĨ ƚĂůĞŶƚ ŝŶ Ă ŚŝƚͲŽƌͲŵŝƐƐ ďƵƐŝŶĞƐƐ͕ ƚŚĞ ĐŽŶƚƌŽů ŽĨ ƐŚĂƌĞŚŽůĚĞƌ ƉŽǁĞƌ ŝŶ ǀĞƌǇ ĨĞǁ ŚĂŶĚƐ͕ ĂŶĚ ƚŚĞ ĚĞĐůŝŶĞ ŽĨ ƚŚĞ ĮŶĂŶĐŝĂů ƐĞĐƚŽƌ͘

^dK < KhdW Z&KZD Z^ KƵƚƐŝǌĞĚ ƐƚŽĐŬ ŐƌŽǁƚŚ ďŽŽƐƚƐ ƚŚĞ ǀĂůƵĞ ŽĨ ƐƚŽĐŬ ĂŶĚ ŽƉƟŽŶ ŐƌĂŶƚƐ͘ DĞĚŝĂ ĐŽŵƉĂŶŝĞƐ͛ ƐŚĂƌĞƐ ŚĂǀĞ ƌĞďŽƵŶĚĞĚ ƐƚƌŽŶŐůǇ ƐŝŶĐĞ ƚŚĞ ϮϬϬϴ ƌĞĐĞƐƐŝŽŶ͕

ϵϮ

ŵĂŝŶůǇ ďĞĐĂƵƐĞ ĂĚǀĞƌƟƐŝŶŐ ƐƉĞŶĚŝŶŐ ŐƌŽǁƐ ŝŶ ƚĂŶĚĞŵ ǁŝƚŚ Ă ŐƌŽǁŝŶŐ ĞĐŽŶŽŵǇ͘ dŚĂƚ ŵĞĂŶƐ ŚŝŐŚĞƌͲƉƌŝĐĞĚ ĂĚƐ ĂŶĚ ŚŝŐŚĞƌͲƉƌŝĐĞĚ ĞǆĞĐƐ͘ ^ƚŽĐŬƐ ŽĨ ƚŚĞ Ɛŝǆ ŵĞĚŝĂ ĐŽŵƉĂŶŝĞƐ ŽŶ ƚŚĞ ůŝƐƚ Ăůů ŽƵƚƉĞƌĨŽƌŵĞĚ ƚŚĞ ^ƚĂŶĚĂƌĚ Θ WŽŽƌ͛Ɛ ϱϬϬ ŝŶĚĞǆ͕ ǁŚŝĐŚ ŐƌĞǁ ϭϮϴ ƉĞƌĐĞŶƚ ŝŶ ƚŚĞ ĮǀĞ ǇĞĂƌƐ ƚŚƌŽƵŐŚ ĞĐĞŵďĞƌ ϮϬϭϯ͕ ĂĐĐŽƌĚŝŶŐ ƚŽ &ĂĐƚ^Ğƚ͘ ^ ŽƌƉ͘ ƐŚĂƌĞƐ ŐƌĞǁ Ă ǁŚŽƉƉŝŶŐ ϲϵϵ ƉĞƌĐĞŶƚ ŝŶ ƚŚĂƚ ƉĞƌŝŽĚ͖ ŝƐĐŽǀĞƌǇ ŽŵŵƵŶŝĐĂƟŽŶƐ /ŶĐ͘ ǁĞŶƚ ƵƉ ϱϯϵ ƉĞƌĐĞŶƚ͖ sŝĂĐŽŵ /ŶĐ͘ ƌŽƐĞ ϯϳϳ ƉĞƌĐĞŶƚ͖ dŚĞ tĂůƚ ŝƐŶĞǇ Ž͘ ƌŽƐĞ ϮϱϬ ƉĞƌĐĞŶƚ͖ dŝŵĞ tĂƌŶĞƌ /ŶĐ͘ ĐůŝŵďĞĚ Ϯϱϵ ƉĞƌĐĞŶƚ ĂŶĚ ŽŵĐĂƐƚ ŽƌƉ͘ ŐƌĞǁ ϮϮϯ ƉĞƌĐĞŶƚ͘ ͞/Ĩ ƐŚĂƌĞŚŽůĚĞƌƐ ĂƌĞ ŚĂƉƉǇ ƚŚĞǇ ĚŽŶ͛ƚ ĐĂƌĞ ŚŽǁ ŵƵĐŚ Ă ƉĞƌƐŽŶ ŵĂŬĞƐ͕͟ ƐĂŝĚ WĂƵů ŽƌĨ͕ ŵĂŶĂŐŝŶŐ

Image: Evan Agostini

ĚŝƌĞĐƚŽƌ ŽĨ ĐŽŶƐƵůƟŶŐ Įƌŵ ŽŵƉĞŶƐĂƟŽŶ ZĞƐŽƵƌĐĞƐ /ŶĐ͘ ͞tŚĞŶ ƚŚĞǇ ĐŽŵƉůĂŝŶ ŵŽƐƚ ŝƐ ǁŚĞŶ ƚŚĞ ŵĂƌŬĞƚ ĚŽĞƐŶ͛ƚ ĚŽ ǁĞůů ĂŶĚ ƚŚĞŝƌ ƐƚŽĐŬ is going down the tubes.”

d > Ed YhKd/ Ed DĂŬŝŶŐ ŝƚ ďŝŐ ŝŶ ŵĞĚŝĂ ŵĞĂŶƐ ŐĞŶĞƌĂƟŶŐ ŚŝƚƐ͘ ŶĚ ǁŚŝůĞ ƚŽƉ ĞǆĞĐƵƟǀĞƐ ŵĂǇ ŶŽƚ ďĞ ŚĂŶĚƐͲ ŽŶ ǁŝƚŚ ĞǀĞƌǇ ĚĞĐŝƐŝŽŶ͕ ƚŚĞǇ ĂƌĞ ǁŚĞƌĞ ƚŚĞ ďƵĐŬ ƐƚŽƉƐ͘

ϵϰ

dĂŬĞ ŝƐŶĞǇ͛Ɛ ĂŶŝŵĂƚĞĚ ďůŽĐŬďƵƐƚĞƌ ͞&ƌŽǌĞŶ͕͟ ǁŚŝĐŚ ŐƌŽƐƐĞĚ Ψϭ͘Ϯ ďŝůůŝŽŶ Ăƚ ďŽǆ ŽĸĐĞƐ ǁŽƌůĚǁŝĚĞ͘ tŚŝůĞ ŝƐŶĞǇ K Žď /ŐĞƌ ĚŝĚŶ͛ƚ ŵĂŬĞ ƚŚĞ ŵŽǀŝĞ͕ ŚĞ ĚŝĚ ŽƌĐŚĞƐƚƌĂƚĞ ŝƐŶĞǇ͛Ɛ Ψϳ͘ϰ ďŝůůŝŽŶ ĂĐƋƵŝƐŝƟŽŶ ŽĨ WŝǆĂƌ ŝŶ ϮϬϬϲ͕ ǁŚŝĐŚ ďƌŽƵŐŚƚ ŝŶ ƚĂůĞŶƚĞĚ ĞǆĞĐƵƟǀĞƐ ƚŽ ŚĞůƉ ƌĞĨŽƌŵ ŝƐŶĞǇ͛Ɛ ĨĂůƚĞƌŝŶŐ ĂŶŝŵĂƟŽŶ ƐƚƵĚŝŽ͘ ͞tŝƚŚ ŵŽǀŝĞ ƐƚƵĚŝŽƐ ĂŶĚ ƚŚĞ ŵĞĚŝĂ͕ ŝƚ͛Ɛ ŵŽƌĞ ŽĨ Ă ƚĂůĞŶƚ ďƵƐŝŶĞƐƐ͘ zŽƵ ŚĂǀĞ ŚŝŐŚůǇ ƉĂŝĚ ƉĞŽƉůĞ Ăƚ Ăůů ůĞǀĞůƐ͕͟ ƐĂŝĚ ůĂŶ :ŽŚŶƐŽŶ͕ ŵĂŶĂŐŝŶŐ ĚŝƌĞĐƚŽƌ ŽĨ :ŽŚŶƐŽŶ ƐƐŽĐŝĂƚĞƐ͕ Ă ĐŽŵƉĞŶƐĂƟŽŶ ĐŽŶƐƵůƚĂŶƚ ŝŶ EĞǁ zŽƌŬ͘

͞dŚĞ ǀŝĞǁ ŝƐ ƚŚĞ ƌŝŐŚƚ K ĐĂŶ ŵĂŬĞ Ă ďŝŐ ĚŝīĞƌĞŶĐĞ͘͟

sKd/E' WKt Z ŽŶƚƌŽů ŽĨ ǀŽƟŶŐ ƉŽǁĞƌ ďǇ Ă ƐŝŶŐůĞ ƐŚĂƌĞŚŽůĚĞƌ ĐĂŶ ĚŝůƵƚĞ ƚŚĞ ŝŵƉĂĐƚ ŽĨ ͞ƐĂǇ ŽŶ ƉĂǇ͟ ĂĚǀŝƐŽƌǇ ǀŽƚĞƐ͕ ĞǆƉĞƌƚƐ ƐĂǇ͘ ŵĂũŽƌ ƐŚĂƌĞŚŽůĚĞƌ ĐĂŶ ŽǀĞƌƌŝĚĞ ŽƚŚĞƌ ƐŚĂƌĞŚŽůĚĞƌƐ͛ ĐŽŶĐĞƌŶƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ^ƵŵŶĞƌ ZĞĚƐƚŽŶĞ ĐŽŶƚƌŽůƐ ϳϵ͘ϳ ƉĞƌĐĞŶƚ ŽĨ ƚŚĞ ǀŽƚĞ Ăƚ ^ ĂŶĚ ϳϵ͘ϯ ƉĞƌĐĞŶƚ ŽĨ

ƚŚĞ ǀŽƚĞ Ăƚ sŝĂĐŽŵ͕ ƉŽƐƐŝďůǇ ĐŽŶƚƌŝďƵƟŶŐ ƚŽ ƚŚĞ ŚŝŐŚĞƌ ƉĂǇ ŽĨ KƐ >ĞƐ DŽŽŶǀĞƐ ĂŶĚ WŚŝůŝƉƉĞ ĂƵŵĂŶ͕ ǁŚŽ ǁĞƌĞ ƌĂŶŬĞĚ EŽ͘ Ϯ ĂŶĚ EŽ͘ ϱ͘ K ƌŝĂŶ ZŽďĞƌƚƐ͕ ƌĂŶŬĞĚ EŽ͘ ϭϬ͕ ĐŽŶƚƌŽůƐ ϯϯ͘ϯ ƉĞƌĐĞŶƚ ŽĨ ƚŚĞ ǀŽƟŶŐ ƉŽǁĞƌ Ăƚ ŽŵĐĂƐƚ͘ ŶĚ ŝƐĐŽǀĞƌǇ K ĂǀŝĚ ĂƐůĂǀ͕ ƌĂŶŬĞĚ EŽ͘ ϴ͕ ĂŶƐǁĞƌƐ ƚŽ ŽŶĞ ďŝŐ ďŽƐƐ͗ ĐĂďůĞ ŵĂŐŶĂƚĞ :ŽŚŶ DĂůŽŶĞ͕ ǁŚŽ ĐŽŶƚƌŽůƐ Ϯϴ͘ϵ ƉĞƌĐĞŶƚ ŽĨ ƚŚĞ ǀŽƚĞ͘ ͞tŚĞŶ ǇŽƵ ŚĂǀĞ ƚŚĞ ǀŽƚĞ ŝŶ ǇŽƵƌ ďĂĐŬ ƉŽĐŬĞƚ͕ ǇŽƵ ĚŽ ŶŽƚ ŶĞĞĚ ƚŽ ŶĞŐŽƟĂƚĞ ŝŶ ƚŚĞ ƐĂŵĞ ǁĂǇ͕͟ ƐĂŝĚ EŽƌĂ DĐ ŽƌĚ͕ ŵĂŶĂŐŝŶŐ ĚŝƌĞĐƚŽƌ Ăƚ ^ƚĞǀĞŶ ,Ăůů Θ WĂƌƚŶĞƌƐ͕ ĂŶ ĞǆĞĐƵƟǀĞ ĐŽŵƉĞŶƐĂƟŽŶ ĐŽŶƐƵůƟŶŐ Įƌŵ ŝŶ EĞǁ zŽƌŬ͘

Kd, Z /E h^dZ/ ^͛ >/E >ŝƐƚƐ ŝŶ ƉƌĞǀŝŽƵƐ ĚĞĐĂĚĞƐ ŵŝŐŚƚ ŚĂǀĞ ŚĂĚ ŵŽƌĞ ĮŶĂŶĐŝĂů ĂŶĚ ďĂŶŬŝŶŐ ĞǆĞĐƵƟǀĞƐ͘ ^ŝŶĐĞ ƚŚĞ 'ƌĞĂƚ ZĞĐĞƐƐŝŽŶ ƉƵŶŝƐŚĞĚ ƚŚŽƐĞ ĐŽŵƉĂŶŝĞƐ ǁŝƚŚ ŐŽǀĞƌŶŵĞŶƚ ďĂŝůŽƵƚƐ͕ ďĂŶŬ ĐŽůůĂƉƐĞƐ͕ ĂĐĐŽƵŶƟŶŐ revisions and writedowns, they have dropped in the pay rankings. ͞/Ĩ ǇŽƵ ǁĞƌĞ ƚŽ ŐŽ ďĂĐŬ ŝŶ ƟŵĞ͕ Ă ůŽƚ ŽĨ ƚŚĞƐĞ ůŝƐƚƐ ǁŽƵůĚ ŚĂǀĞ ŚĂĚ ĮŶĂŶĐŝĂů ĞǆĞĐƵƟǀĞƐ͕͟ :ŽŚŶƐŽŶ ƐĂŝĚ͘ ͞dŚĞǇ͛ƌĞ ŶŽƚ ƉĂƌƚ ŽĨ ŝƚ ĂŶǇŵŽƌĞ͘͟

>> K d^ Z/^ tŚĞŶ ŽŶĞ ĐŽŵƉĂŶǇ ďŽŽƐƚƐ ƉĂǇ͕ ŽƚŚĞƌƐ ĐŽŵƉĞŶƐĂƚĞ ƚŽ ƌĞŵĂŝŶ ĐŽŵƉĞƟƟǀĞ͘ dŚĂƚ͛Ɛ ǁŚǇ ĞǆĞĐƵƟǀĞ ƉĂǇ ǁŝƚŚŝŶ ŝŶĚƵƐƚƌŝĞƐ ƚĞŶĚƐ ƚŽ ͞ŵŽǀĞ ŝŶ ůŽĐŬ ƐƚĞƉ͕͟ DĐ ŽƌĚ ƐĂŝĚ͘

GOOD GIRLS

5 SECONDS OF SUMMER

PROBLEM (FEAT. IGGY AZALEA)

ARIANA GRANDE

AM I WRONG - SINGLE

NICO & VINZ

RUDE - SINGLE

MAGIC!

WIGGLE (FEAT. SNOOP DOGG)

JASON DERULO

TURN DOWN FOR WHAT - SINGLE

DJ SNAKE & LIL JON

HAPPY (FROM “DESPICABLE ME 2”)

PHARRELL WILLIAMS

ALL OF ME

JOHN LEGEND

SUMMER - SINGLE

CALVIN HARRIS

SING

ED SHEERAN

ϭϬϬ

THE SECRET

AUSTIN MAHONE

GHOST STORIES

COLDPLAY

JUST AS I AM

BRANTLEY GILBERT

BELOW PARADISE (DELUXE)

TEDASHII

NEON STEEPLE (DELUXE EDITION)

CROWDER

DO IT AGAIN

RÖYKSOPP & ROBYN

TURN BLUE

THE BLACK KEYS

THE FAULT IN OUR STARS (MUSIC FROM THE MOTION PICTURE)

VARIOUS ARTISTS

FROZEN (ORIGINAL MOTION PICTURE SOUNDTRACK)

VARIOUS ARTISTS

5 SECONDS OF SUMMER (BONUS TRACK VERSION)

5 SECONDS OF SUMMER

ϭϬϭ

ϭϬϮ

HAPPY (FROM DESPICABLE ME 2)

PHARRELL WILLIAMS

LOVE NEVER FELT SO GOOD

MICHAEL JACKSON & JUSTIN TIMBERLAKE

DARK HORSE (FEAT. JUICY J)

KATY PERRY

TURN DOWN FOR WHAT

DJ SNAKE & LIL JON

CHANDELIER (DIRECTOR’S CUT)

SIA

ALL OF ME (EDITED)

JOHN LEGEND

SHE LOOKS SO PERFECT

5 SECONDS OF SUMMER

DRUNK ON A PLANE

DIERKS BENTLEY

GROWN WOMAN (BONUS VIDEO)

BEYONCÉ

CAN’T REMEMBER TO FORGET YOU (FEAT. RIHANNA)

SHAKIRA

ϭϬϯ

ϭϬϰ

WATERLOO

MAD MEN, THE FINAL SEASON

YOU DO NOT KNOW WAR

CRISIS, SEASON 1

THE STRATEGY

MAD MEN, THE FINAL SEASON

CHALLENGE

TURN, SEASON 1

TO HOUND NATURE IN HER WANDERINGS

ORPHAN BLACK, SEASON 2

3:00 P.M. - 4:00 P.M.

24, LIVE ANOTHER DAY

THE WEDDING, PT. 2

MODERN FAMILY

2:00 P.M. - 3:00 P.M.

24, LIVE ANOTHER DAY

COLLAPSE

BELIEVE, SEASON 1

SHOWDOWN AT THE HOEDOWN

THE REAL HOUSEWIVES OF ORANGE COUNTY, SEASON 9

ϭϬϱ

ϭϬϲ

THE FAULT IN OUR STARS

JOHN GREEN

SKIN GAME

JIM BUTCHER

GHOST SHIP

CLIVE CUSSLER & GRAHAM BROWN

UNLUCKY 13

JAMES PATTERSON & MAXINE PAETRO

THE TARGET

DAVID BALDACCI

FIELD OF PREY

JOHN SANDFORD

THE ONE & ONLY

EMILY GIFFIN

THE SILVER SIREN

CHANDA HAHN

AIR BOUND

CHRISTINE FEEHAN

BEFORE WE KISS

SUSAN MALLERY

ϭϬϳ

ϭϬϴ

VALVE DELAYS STEAM MACHINE CONTROLLER TO 2015 VALVE HAS DELAYED THE LAUNCH OF ITS STEAM MACHINE VIDEO GAMES PCS UNTIL NEXT YEAR AT THE EARLIEST.

dŚĞ h^ͲďĂƐĞĚ Įƌŵ ƐĂŝĚ ŝƚ ŶĞĞĚĞĚ ŵŽƌĞ ƟŵĞ ƚŽ ǁŽƌŬ ŽŶ ƚŚĞ ƐǇƐƚĞŵ͛Ɛ ĐŽŶƚƌŽůůĞƌƐ͕ ǁŚŝĐŚ ĨĞĂƚƵƌĞ ƚǁŽ ŚĂƉƟĐͲĨĞĞĚďĂĐŬ ƚƌĂĐŬƉĂĚƐ͘ dŚĞ ĂŶŶŽƵŶĐĞŵĞŶƚ ŝƐ ĂůƐŽ ůŝŬĞůǇ ƚŽ ŝŵƉĂĐƚ ƚŚĞ ϭϰ ƚŚŝƌĚͲƉĂƌƚǇ ŵĂŶƵĨĂĐƚƵƌĞƌƐ ƉůĂŶŶŝŶŐ ƚŽ ƐĞůů ƚŚĞŝƌ ŽǁŶ ^ƚĞĂŵ DĂĐŚŝŶĞ ŚĂƌĚǁĂƌĞ͘ ,ŽǁĞǀĞƌ͕ ŽŶĞ ŝŶĚƵƐƚƌǇ ǁĂƚĐŚĞƌ ƐƵŐŐĞƐƚĞĚ sĂůǀĞ ŚĂĚ ƚĂŬĞŶ ƚŚĞ ƌŝŐŚƚ ĚĞĐŝƐŝŽŶ͘ ͞/ƚ ŝƐ ƚĂƌŐĞƟŶŐ Ă ǀĞƌǇ ĚĞŵĂŶĚŝŶŐ ĚĞŵŽŐƌĂƉŚŝĐ ǁŝƚŚ ƚŚĞ ^ƚĞĂŵ DĂĐŚŝŶĞ ƉůĂƞŽƌŵ͕ ĂŶĚ ƚŚĞ ĐŽŶƚƌŽůůĞƌ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŬĞǇ ĨĞĂƚƵƌĞƐ ĚĞƐŝŐŶĞĚ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞ ŝŵƉƌĞƐƐŝŽŶ ƚŚĂƚ W ŐĂŵŝŶŐ ĐĂŶ ďĞ ƐůŝŐŚƚůǇ ŝŶĂĐĐĞƐƐŝďůĞ͕͟ ƐĂŝĚ Ě ĂƌƚŽŶ͕ Ă ŐĂŵŝŶŐ ĂŶĂůǇƐƚ Ăƚ ĐŽŶƐƵůƚĂŶƚƐ KǀƵŵ͘ ͞/ƚ͛Ɛ Ă ǀĞƌǇ ĂŵďŝƟŽƵƐ ĐŽŶĐĞƉƚ ƚŽ ƚƌǇ ƚŽ ƌĞƉůŝĐĂƚĞ ƚŚĞ ĂĐĐƵƌĂĐǇ ŽĨ Ă ŵŽƵƐĞ ŝŶƉƵƚ ǁŝƚŚ ƚŚĞ ĐŽŶƚƌŽůůĞƌ͛Ɛ ƚǁŽ ĐŝƌĐƵůĂƌ ƚŽƵĐŚƉĂĚƐ Ͳ ĂŶĚ ŝĨ ŝƚ ĚŽĞƐŶ͛ƚ ǁŽƌŬ͕ ƚŚĞ ƉůĂƞŽƌŵ ǁŽƵůĚ ůŝŬĞůǇ ƐƚƌƵŐŐůĞ ƚŽ ŐĞƚ Žī ƚŚĞ ŐƌŽƵŶĚ͘͟

>/s/E'ͳZKKD ' D ^ sĂůǀĞ ŝƐ ďĞƐƚ ŬŶŽǁŶ ĨŽƌ ĚĞǀĞůŽƉŝŶŐ ŐĂŵĞƐ ŝŶĐůƵĚŝŶŐ ,ĂůĨ >ŝĨĞ͕ ŽƚĂ Ϯ ĂŶĚ >ĞŌ ϰ ĞĂĚ͕ ĂƐ ǁĞůů ĂƐ ŚĂǀŝŶŐ ĐƌĞĂƚĞĚ ^ƚĞĂŵ͕ Ă ƐĞƌǀŝĐĞ ƚŚĂƚ ŝŶĐůƵĚĞƐ ƚŚĞ ďĞƐƚƐĞůůŝŶŐ ŵĂƌŬĞƚƉůĂĐĞ ĨŽƌ W ŐĂŵĞƐ ĂŶĚ ĐŽŶƚĂŝŶƐ ǀŝďƌĂŶƚ ĐŽŵŵƵŶŝƚǇ ĨŽƌƵŵƐ͘ dŚĞ ĐŽŵƉĂŶǇ͕ ďĂƐĞĚ ŝŶ ĞůůĞǀƵĞ͕ tĂƐŚŝŶŐƚŽŶ ƐƚĂƚĞ͕ ĂŶŶŽƵŶĐĞĚ ůĂƐƚ ^ĞƉƚĞŵďĞƌ ƚŚĂƚ ŝƚ ĂůƐŽ

ϭϬϵ

ŝŶƚĞŶĚĞĚ ƚŽ ĐƌĞĂƚĞ ŝƚƐ ŽǁŶ ŐĂŵĞƐͲĨŽĐƵƐĞĚ >ŝŶƵǆͲďĂƐĞĚ ŽƉĞƌĂƟŶŐ ƐǇƐƚĞŵ͕ ĐĂůůĞĚ ^ƚĞĂŵK^͕ ŝŶ ĂĚĚŝƟŽŶ ƚŽ Ă ĨĞǁ ŚƵŶĚƌĞĚ ƉƌŽƚŽƚǇƉĞ ŵĂĐŚŝŶĞƐ ƚŽ ƚĞƐƚ ŝƚ ŽŶ͘ /ƚ ƐĂŝĚ ƚŚĞ ŵĂĐŚŝŶĞ ǁĂƐ ŝŶƚĞŶĚĞĚ ƚŽ ďĞ ƉůƵŐŐĞĚ ŝŶƚŽ Ă ds ĂŶĚ ƵƐĞĚ ǁŝƚŚ ŝƚƐ ŶĞǁ ĐŽŶƚƌŽůůĞƌ ƚŚĂƚ ǁŽƵůĚ ƉƌŽǀŝĚĞ ǀŝďƌĂƟŽŶ ĨĞĞĚďĂĐŬ ƚŽ ĚĞůŝǀĞƌ ͞ŝŶͲ ŐĂŵĞ ŝŶĨŽƌŵĂƟŽŶ ĂďŽƵƚ ƐƉĞĞĚ͕ ďŽƵŶĚĂƌŝĞƐ͕ ƚŚƌĞƐŚŽůĚƐ͕ ƚĞǆƚƵƌĞƐ͕ ĂĐƟŽŶ ĐŽŶĮƌŵĂƟŽŶƐ͕ Žƌ ĂŶǇ ŽƚŚĞƌ ĞǀĞŶƚƐ ĂďŽƵƚ ǁŚŝĐŚ ŐĂŵĞ ĚĞƐŝŐŶĞƌƐ ǁĂŶƚ players to be aware”. dŚĞ ŝĚĞĂ͕ ŝƚ ƐĂŝĚ͕ ǁĂƐ ƚŽ ƚĂŬĞ W ŐĂŵŝŶŐ ŝŶƚŽ ƚŚĞ ůŝǀŝŶŐ ƌŽŽŵ ŝŶ ϮϬϭϰ Ͳ Ă ƉůĂĐĞ ƉƌĞǀŝŽƵƐůǇ ĚŽŵŝŶĂƚĞĚ ďǇ ĐŽŶƐŽůĞƐ ĨƌŽŵ ^ŽŶǇ͕ DŝĐƌŽƐŽŌ ĂŶĚ EŝŶƚĞŶĚŽ͘ KƚŚĞƌƐ ǁŽƵůĚ ƵůƟŵĂƚĞůǇ ŵĂŬĞ ƚŚĞ ŵĂĐŚŝŶĞƐ ƐŽůĚ ƚŽ ƚŚĞ ƉƵďůŝĐ͘ ,ŽǁĞǀĞƌ͕ Ă ďůŽŐ ďǇ ĚĞǀĞůŽƉĞƌ ƌŝĐ ,ŽƉĞ ŚĂƐ ŶŽǁ ĂƐŬĞĚ ĐŽŶƐƵŵĞƌƐ ƚŽ ďĞ ƉĂƟĞŶƚ ǁŚŝůĞ ƚŚĞ Įƌŵ ĐŽŶƟŶƵĞĚ ƚŽ ǁŽƌŬ ŽŶ ƚŚĞ ƉƌŽũĞĐƚ͘ ͞tĞ͛ƌĞ ŶŽǁ ƵƐŝŶŐ ǁŝƌĞůĞƐƐ ƉƌŽƚŽƚǇƉĞ ĐŽŶƚƌŽůůĞƌƐ ƚŽ ĐŽŶĚƵĐƚ ůŝǀĞ ƉůĂǇƚĞƐƚƐ͕ ǁŝƚŚ ĞǀĞƌǇŽŶĞ ĨƌŽŵ ŝŶĚƵƐƚƌǇ ƉƌŽĨĞƐƐŝŽŶĂůƐ ƚŽ ĚŝĞͲŚĂƌĚ ŐĂŵĞƌƐ ƚŽ ĐĂƐƵĂů ŐĂŵĞƌƐ͕͟ ŚĞ ǁƌŽƚĞ͘ ͞/ƚ͛Ɛ ŐĞŶĞƌĂƟŶŐ Ă ƚŽŶ ŽĨ ƵƐĞĨƵů ĨĞĞĚďĂĐŬ͕ ĂŶĚ ŝƚ ŵĞĂŶƐ ǁĞ͛ůů ďĞ ĂďůĞ ƚŽ ŵĂŬĞ ƚŚĞ ĐŽŶƚƌŽůůĞƌ Ă ůŽƚ ďĞƩĞƌ͘ ͞KĨ ĐŽƵƌƐĞ͕ ŝƚ͛Ɛ ĂůƐŽ ŬĞĞƉŝŶŐ ƵƐ ƉƌĞƩǇ ďƵƐǇ ŵĂŬŝŶŐ Ăůů ƚŚŽƐĞ ŝŵƉƌŽǀĞŵĞŶƚƐ͘ ZĞĂůŝƐƟĐĂůůǇ͕ ǁĞ͛ƌĞ ŶŽǁ ůŽŽŬŝŶŐ Ăƚ Ă ƌĞůĞĂƐĞ ǁŝŶĚŽǁ ŽĨ ϮϬϭϱ͕ ŶŽƚ ϮϬϭϰ͘͟

>K^d s Ed ' dŚĞ ďůŽŐ ƌĞĨĞƌƐ ƚŽ ĚĞůĂǇƐ ƚŽ ͞ŽƵƌ ŝŶͲĚĞǀĞůŽƉŵĞŶƚ ^ƚĞĂŵ DĂĐŚŝŶĞƐ͟ Ͳ ĂŶĚ ŝƚ ŝƐ ŶŽƚ ĐůĞĂƌ ŝĨ ƚŚŝƐ ƌĞĨĞƌĞŶĐĞ ŵĞĂŶƐ ƚŚĂƚ ƚŚĞ ůĂƵŶĐŚĞƐ ŽĨ ƚŚŝƌĚͲƉĂƌƚǇ ^ƚĞĂŵ DĂĐŚŝŶĞƐ ǁŝůů ĂůƐŽ ďĞ ƉŽƐƚƉŽŶĞĚ ƵŶƟů ƚŚĞ ĐŽŶƚƌŽůůĞƌ ŝƐ ĂǀĂŝůĂďůĞ͕ ^ĞǀĞƌĂů ŽĨ ƚŚĞ ĐŽŵƉĂŶŝĞƐ ŝŶǀŽůǀĞĚ ŚĂǀĞ ĂůƌĞĂĚǇ ĂŶŶŽƵŶĐĞĚ ƉƌŽǀŝƐŝŽŶĂů ƐƉĞĐŝĮĐĂƟŽŶƐ͕ ŝŶĐůƵĚŝŶŐ

ϭϭϬ

ϭϭϭ

ϭϭϮ

ƚŚĞ ĂŵŽƵŶƚƐ ŽĨ ŵĞŵŽƌǇ͕ ƚǇƉĞƐ ŽĨ ƉƌŽĐĞƐƐŽƌ ĂŶĚ ƉƌŝĐĞƐ ƚŚĞǇ ŝŶƚĞŶĚ ƚŽ ĐŚĂƌŐĞ͘ dŚĞ ŵĂŶƵĨĂĐƚƵƌĞƌƐ ĂƌĞ ŶŽƚ ĂďůĞ ƚŽ ƐƉĞĂŬ ƚŽ ƚŚĞ ƉƌĞƐƐ ĂďŽƵƚ ƚŚĞ ƉƌŽũĞĐƚ͕ ďƵƚ ƚŚĞ ƵŶĚĞƌƐƚĂŶĚƐ ƚŚĞǇ ĂƌĞ ƵŶůŝŬĞůǇ ƚŽ ƉƌŽĐĞĞĚ ƵŶƟů ƚŚĞ ĐŽŶƚƌŽůůĞƌ ŝƐ ƌĞĂĚǇ͘ dŚĞƌĞ ĂƌĞ ĐƵƌƌĞŶƚůǇ ϰϳϰ >ŝŶƵǆͲĐŽŵƉĂƟďůĞ ŐĂŵĞƐ ĂǀĂŝůĂďůĞ ŽŶ ƚŚĞ ^ƚĞĂŵ ƉůĂƞŽƌŵ͕ ĂŶĚ ƚŚĞƌĞ ŚĂĚ ďĞĞŶ ĂŶ ĞǆƉĞĐƚĂƟŽŶ ƚŚĂƚ sĂůǀĞ ǁŽƵůĚ ĂŶŶŽƵŶĐĞ ĨƵƌƚŚĞƌ ŚŝŐŚͲƉƌŽĮůĞ ƟƚůĞƐ ƚŽ ĐŽŝŶĐŝĚĞ ǁŝƚŚ ƚŚĞ ůĂƵŶĐŚ͘ Dƌ ĂƌƚŽŶ ƐĂŝĚ ƚŚĞ ĚĞůĂǇ ĐŽƵůĚ ŵĂŬĞ ƚŚĂƚ ƚĂůůǇ seem less impressive. ͞/Ĩ ƚŚĞ ^ƚĞĂŵ DĂĐŚŝŶĞƐ ǁĞƌĞ ĐŽŵŝŶŐ ŽƵƚ Ăƚ ƚŚĞ ĞŶĚ ŽĨ ϮϬϭϰ ǇŽƵ ĐŽƵůĚ ĂƌŐƵĞ ƚŚĞǇ ǁŽƵůĚ ŚĂǀĞ Ă ƐŝŐŶŝĮĐĂŶƚ ĂĚǀĂŶƚĂŐĞ ŽǀĞƌ ƚŚĞ WůĂǇ^ƚĂƟŽŶ ϰ͕ yďŽǆ One and Wii U in terms of the sheer number of games that would be available,” he said. ͞ ŽŵŝŶŐ ŽƵƚ Ă ǇĞĂƌ ůĂƚĞƌ ŶŽƚ ŽŶůǇ ŵĞĂŶƐ ŵŽƌĞ ŽĨ ƚŚŽƐĞ ĐŽŶƐŽůĞƐ ǁŝůů ŚĂǀĞ ďĞĞŶ ƐŽůĚ͕ ďƵƚ ĂůƐŽ ƉƌĞƐƵŵĂďůǇ ƚŚĂƚ ƚŚĞǇ ǁŝůů ŚĂǀĞ ŵŽƌĞ ĞǆĐůƵƐŝǀĞƐ ĂŶĚ ĐŚĞĂƉĞƌ ŐĂŵĞƐ ĂǀĂŝůĂďůĞ ƚŽ ƚŚĞŵ͘ ͞ Ƶƚ sĂůǀĞ ǁŽƵůĚ ĂƌŐƵĞ ƚŚĂƚ ŝƚ ŶĞĞĚƐ ƚŽ ŐĞƚ ŝƚƐ ŚĂƌĚǁĂƌĞ ƌŝŐŚƚ Žƌ ŝƚ ǁŽƵůĚŶ͛ƚ ďĞ ĐŽŵƉĞƟƟǀĞ ĂŶǇǁĂǇ͘͟ ,ŽǁĞǀĞƌ͕ ƚŚĞ ŶĞǁƐ ĚŽĞƐ ĂƉƉĞĂƌ ƚŽ ŚĂǀĞ ĨƌƵƐƚƌĂƚĞĚ ƐŽŵĞ ƉŽƚĞŶƟĂů ďƵǇĞƌƐ͘ ͞/ ĂŐƌĞĞ ƚŚĂƚ ŝĨ ƚŚĞǇ ŶĞĞĚ ŵŽƌĞ ƟŵĞ ƚŽ ŐĞƚ Ă ĮŶŝƐŚĞĚ ƉƌŽĚƵĐƚ͕ ƚŚĞǇ ƐŚŽƵůĚ ŝŶĚĞĞĚ ƚĂŬĞ ŝƚ͕ ďƵƚ ŐŽŝŶŐ ĨƌŽŵ ĞĂƌůǇ ϮϬϭϰ ƚŽ ŵŝĚ ϮϬϭϰ ƚŽ Yϰ ϮϬϭϰ ĂŶĚ ƚŚĞŶ ƚŽ ϮϬϭϱ͍͟ ǁƌŽƚĞ ŽŶĞ ŐĂŵĞƌ ŽŶ sĂůǀĞ͛Ɛ Steam Universe forum. ͞/͛ǀĞ ďĞĞŶ Ă W ŐĂŵĞƌ ĨŽƌ ĂďŽƵƚ ŶŝŶĞ ǇĞĂƌƐ ĂŶĚ /͛ŵ Ă ĨĂŶ ŽĨ ŐĂŵŝŶŐ ŝŶ ƚŚĞ ůŝǀŝŶŐ ƌŽŽŵ͕ ƌĞƉůĂĐĞĂďůĞ ƉĂƌƚƐ͕ ŚŝŐŚͲĞŶĚ ƐƉĞĐƐ͕ ƐŽ ƚŚĞ ŶŽƟŽŶ ŽĨ Ă W ĐŽŶƐŽůĞ ŝƐ ĞǆĐŝƟŶŐ͕ ďƵƚ / ůŝƚĞƌĂůůǇ ǁŽƵůĚ͛ǀĞ ďŽƵŐŚƚ Ă ĐŽŶƐŽůĞ ĨŽƌ ŵǇ entertainment area instead if I knew the ƟŵĞůŝŶĞ ǁŽƵůĚ ũƵƐƚ ďĞ ĐŽŶƐƚĂŶƚůǇ ĚĞůĂǇĞĚ͘͟

ϭϭϯ

ϭϭϰ

REVIEW NEW KIDDIE FITNESS BAND MORE TOY THAN TECH

tĞĂƌĂďůĞ ƚĞĐŚŶŽůŽŐǇ ŝƐ Ăůů ƚŚĞ ƌĂŐĞ ƚŚĞƐĞ ĚĂǇƐ ĨŽƌ ĂĚƵůƚƐ͘ EŽǁ͕ ƚŚĞ ĐŽŶĐĞƉƚ ŝƐ ƐƉƌĞĂĚŝŶŐ ƚŽ ŬŝĚƐ͘ >ĞĂƉ&ƌŽŐ͕ ƚŚĞ ŵĂŬĞƌ ŽĨ ŬŝĚƐ͛ ƚĂďůĞƚƐ ĂŶĚ ŽƚŚĞƌ ĞĚƵĐĂƟŽŶĂů ƉƌŽĚƵĐƚƐ͕ ƌĞĐĞŶƚůǇ ƵŶǀĞŝůĞĚ ƚŚĞ >ĞĂƉ ĂŶĚ͕ Ă ĚĞǀŝĐĞ ǁŽƌŶ ĂƌŽƵŶĚ ƚŚĞ ǁƌŝƐƚ͘ /ƚ͛Ɛ ƌĞĂůůǇ ŵŽƌĞ ŽĨ Ă ƚŽǇ͕ ĚĞƐŝŐŶĞĚ ĨŽƌ ŬŝĚƐ ĂŐĞƐ ϰ ƚŽ ϳ͕ ƌĂƚŚĞƌ ƚŚĂŶ Ă ƚƌƵĞ ĮƚŶĞƐƐ ƚƌĂĐŬĞƌ͘ zĞƚ ŝƚ ĚŽĞƐ ŽīĞƌ ƐŽŵĞ ŽĨ ƚŚĞ ƐĂŵĞ ĨĞĂƚƵƌĞƐ ŝŶ Ă ŬŝĚͲĨƌŝĞŶĚůǇ ǁĂǇ͘ ŶĚ ŝŶ ůŝŐŚƚ ŽĨ ĐŽŶĐĞƌŶƐ ĂďŽƵƚ ŬŝĚƐ ŐĞƫŶŐ ƚŽŽ ŵƵĐŚ ƐĐƌĞĞŶ ƟŵĞ͕ ƐŽŵĞ ƉĂƌĞŶƚƐ ŵĂǇ ƐĞĞ ƚŚĞ ŶĞǁ ƉƌŽĚƵĐƚ ĂƐ Ă ǁĂǇ ƚŽ ƐĂƟƐĨǇ ƚĞĐŚŶŽůŽŐŝĐĂů ĐƌĂǀŝŶŐƐ ǁŚŝůĞ ŬĞĞƉŝŶŐ ŬŝĚƐ ĂĐƟǀĞ͘ dŚĞ >ĞĂƉ ĂŶĚ ĚŽĞƐŶ͛ƚ ŐŽ ŽŶ ƐĂůĞ ƵŶƟů ƵŐƵƐƚ͕ ďƵƚ /͛ǀĞ ŚĂĚ Ă ĐŚĂŶĐĞ ƚŽ ƚƌǇ ŽŶĞ ŽƵƚ ŝŶ ƌĞĐĞŶƚ ǁĞĞŬƐ͘ /ƚ ǁŝůů ƌĞƚĂŝů ĨŽƌ ΨϰϬ ĂŶĚ ĐŽŵĞ ŝŶ ďůƵĞ͕ green or pink. dŚĞ >ĞĂƉ ĂŶĚ ĚŽĞƐŶ͛ƚ ŚĂǀĞ Ă 'W^ ƌĞĐĞŝǀĞƌ͕ Ă ƚŽƵĐŚ ƐĐƌĞĞŶ Žƌ ĂŶǇ ƐĞŶƐŽƌƐ ƚŽ ƚĞůů ĞǆĂĐƚůǇ ŚŽǁ ŵƵĐŚ ǇŽƵƌ ĐŚŝůĚ ŝƐ ŵŽǀŝŶŐ͘ Ƶƚ Ă ůŝƩůĞ ĞŶĞƌŐǇ ďĂƌ ƚŚĂƚ ĞŶĐŝƌĐůĞƐ ƚŚĞ ďĂŶĚ͛Ɛ ƐŵĂůů ĐŽůŽƌ ƐĐƌĞĞŶ ĚŽĞƐ ŬĞĞƉ ƚƌĂĐŬ ŽĨ ŚŽǁ ŵĂŶǇ ĂĐƟǀŝƚǇ ĐŚĂůůĞŶŐĞƐ ǇŽƵƌ ĐŚŝůĚ ĐƵĞƐ ƵƉ͘

ϭϭϱ

ϭϭϲ

/Ŷ ƚŚĂƚ ŵŽĚĞ͕ ƚŚĞ ďĂŶĚ ǁŝůů ĂƐŬ ǇŽƵƌ ĐŚŝůĚ ƚŽ ĚŽ ƚĂƐŬƐ ƐƵĐŚ ĂƐ ͞ůĞĂƉ ůŝŬĞ Ă ĨƌŽŐ͟ Žƌ ͞Ɛǁŝŵ ůŝŬĞ Ă ĮƐŚ ǁŝƚŚ Ă ǁŝƐŚ͘͟ &Žƌ ĞĂĐŚ ĐŚĂůůĞŶŐĞ͕ ƚŚĞ ĐŚŝůĚ ĞĂƌŶƐ ƉŽŝŶƚƐ ĂŶĚ ƚŚĞ ĞŶĞƌŐǇ ďĂƌ ĐŚĂƌƟŶŐ ƚŚĞŝƌ ƉƌŽŐƌĞƐƐ ĞǆƚĞŶĚƐ Ă ůŝƩůĞ ďŝƚ ŵŽƌĞ͘ KŶĐĞ ƚŚĞ ĚĞǀŝĐĞƐ ůĂƵŶĐŚ͕ ƉĂƌĞŶƚƐ ǁŝůů ďĞ ĂďůĞ ƚŽ ƐǇŶĐ ƚŚĞ ďĂŶĚƐ ǁŝƚŚ ƐŽŌǁĂƌĞ ŽŶ ƚŚĞ ĐŽŵƉĂŶǇ͛Ɛ ǁĞďƐŝƚĞ Žƌ Ă ƐŵĂƌƚƉŚŽŶĞ ĂƉƉ ĂŶĚ ƚƌĂĐŬ ƚŚĞŝƌ ĐŚŝůĚ͛Ɛ ĂĐƟǀŝƟĞƐ͘ dŚŽƐĞ ĨĞĂƚƵƌĞƐ ǁĞƌĞŶ͛ƚ ƌĞĂĚǇ when I tested it. / ǁĂƐ ƐƵƌƉƌŝƐĞĚ ŚŽǁ ĞĂŐĞƌ ŵǇ ϰͲǇĞĂƌͲŽůĚ ĚĂƵŐŚƚĞƌ ǁĂƐ ƚŽ ĨŽůůŽǁ ƚŚĞ ŝŶƐƚƌƵĐƟŽŶƐ ƚŚĞ >ĞĂƉ ĂŶĚ ŐĂǀĞ ŚĞƌ͘ ^ŚĞ͛Ɛ ĂŶ ĂĐƟǀĞ ŬŝĚ ƚŽ ƐƚĂƌƚ ǁŝƚŚ͕ ďƵƚ ŝƚ ǁĂƐ ĨƵŶ ƚŽ ƐĞĞ ŚĞƌ ďŽƵŶĐĞ ĂƌŽƵŶĚ ƚŚĞ ƌŽŽŵ ǁŚĞŶ ƚŚĞ ĚĞǀŝĐĞ ƚŽůĚ ŚĞƌ ƚŽ͘ /ŶƚĞŐƌĂƚĞĚ ŝŶƚŽ ƚŚĞ ĚĞǀŝĐĞ ĂƌĞ Ă ǀĂƌŝĞƚǇ ŽĨ ǀŝƌƚƵĂů ƉĞƚƐ ƚŚĂƚ ǇŽƵƌ ĐŚŝůĚ ĐĂŶ ĞǆĞƌĐŝƐĞ ĂůŽŶŐ ǁŝƚŚ͕ ĂƐ ǁĞůů ĂƐ ĨĞĞĚ ĂŶĚ ďĂƚŚĞ͘ ZĞŵĞŵďĞƌ ƚŚŽƐĞ dĂŵĂŐŽƚĐŚŝ ƚŽǇƐ ĨƌŽŵ ƚŚĞ ϭϵϵϬƐ͍ /ƚ͛Ɛ ƚŚĞ same idea. WŽŝŶƚƐ ĞĂƌŶĞĚ ĨƌŽŵ ĂĐƟǀŝƚǇ ĐŚĂůůĞŶŐĞƐ ƵŶůŽĐŬ new pets, as well as treats and toys for them. dŚĞƌĞ ĂƌĞ ƐĞǀĞƌĂů ĚŝīĞƌĞŶƚ ƉĞƚƐ ĂŶĚ ĐƵƐƚŽŵŝǌĂƟŽŶ ŽƉƟŽŶƐ͕ ƐŽ ůŝƩůĞ ŬŝĚƐ ŵĂǇ ŶĞĞĚ ŚĞůƉ ƐĞƫŶŐ ƚŚŝƐ ƵƉ͘ DǇ ĚĂƵŐŚƚĞƌ ƐĞůĞĐƚĞĚ Ă ĐĂƚ͕ ĐƵƐƚŽŵŝǌĞĚ ƚŚĞ ĐŽůŽƌ ŽĨ ŝƚƐ ĨƵƌ͕ ĐŚŽƐĞ Ă ŶĂŵĞ ĂŶĚ ƚŚĞŶ ĚĂŶĐĞĚ ĂůŽŶŐ ĂƐ ŝƚ ŵŽǀĞĚ ĂĐƌŽƐƐ ƚŚĞ ƐĐƌĞĞŶ͘ Ƶƚ ƐŚĞ ĂůƐŽ ŐŽƚ ƐƵĐŬĞĚ ŝŶ ďǇ ƐŽŵĞ ŽĨ ƚŚĞ ďĂŶĚ͛Ɛ ŵŽƌĞ ƐĞĚĂƚĞ ŐĂŵĞƐ͕ ƉĂƌƟĐƵůĂƌůǇ ŽŶĞ ǁŚĞƌĞ ǇŽƵ ƵƐĞ ƚŚĞ ĚĞǀŝĐĞ͛Ɛ ĂƌƌŽǁ ŬĞǇƐ ƚŽ ĐĂƚĐŚ ĨĂůůŝŶŐ ĨŽŽĚ ŝƚĞŵƐ ŝŶ ǇŽƵƌ ƉĞƚ͛Ɛ ĨĞĞĚŝŶŐ ĚŝƐŚ͘ dŚĞ ĮƌƐƚ ĚĂǇ ƐŚĞ ŚĂĚ ŝƚ͕ ƐŚĞ ǁŽƵůĚŶ͛ƚ ƚĂŬĞ ƚŚĞ >ĞĂƉ ĂŶĚ Žī͘ Ƶƚ ĂƐ ǁŝƚŚ Ă ůŽƚ ŽĨ ŽƚŚĞƌ ƚŽǇƐ ƐŚĞ͛Ɛ ƌĞĐĞŝǀĞĚ͕ ŝƚ ǁĂƐ ƉƵƐŚĞĚ ĂƐŝĚĞ ŝŶ ĨĂǀŽƌ ŽĨ ƐŽŵĞƚŚŝŶŐ ĞůƐĞ ďǇ ƚŚĞ ƐĞĐŽŶĚ ĚĂǇ͘ >ŝŬĞ ŵĂŶǇ >ĞĂƉ&ƌŽŐ ƉƌŽĚƵĐƚƐ͕ ƚŚĞ >ĞĂƉ ĂŶĚ ŝƐ designed to withstand the everyday tortures ŝŶŇŝĐƚĞĚ ďǇ ƐŵĂůů ĐŚŝůĚƌĞŶ͘ tŚŝůĞ Ă ďŝƚ ďƵůŬǇ͕ ŝƚƐ ŚĂƌĚ͕ ƉůĂƐƟĐ ƐŚĞůů ŝƐ ĚƵƌĂďůĞ ĂŶĚ ǁĂƚĞƌ ƌĞƐŝƐƚĂŶƚ͘ Image: Mick Jones

ϭϭϳ

ϭϭϴ

Image: LeapFrog

dŚĞ ƌĞĂůŝƚǇ ŝƐ͕ ŵŽƐƚ ƐŵĂůů ĐŚŝůĚƌĞŶ ĂƌĞŶ͛ƚ ŐŽŝŶŐ ƚŽ ǁĞĂƌ Žƌ ƵƐĞ ƚŚŝƐ ŬŝŶĚ ŽĨ ĚĞǀŝĐĞ ŽŶ Ă ƌĞŐƵůĂƌ ďĂƐŝƐ ƚŚĞ ǁĂǇ ĂŶ ĂĚƵůƚ ǁŽƵůĚ ǁŝƚŚ Ă ƚƌĂĚŝƟŽŶĂů ĮƚŶĞƐƐ ƚƌĂĐŬĞƌ͘ ŶĚ ƵŶůŝŬĞ ĂĚƵůƚƐ ǁŚŽ ďƵǇ ĮƚŶĞƐƐ ƚƌĂĐŬĞƌƐ͕ ŵŽƐƚ ŬŝĚƐ ĂƌĞŶ͛ƚ ĨŽĐƵƐĞĚ ŽŶ ůŽƐŝŶŐ ǁĞŝŐŚƚ Žƌ ƐƚĂǇŝŶŐ ĂĐƟǀĞ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ƚŚĞ >ĞĂƉ ĂŶĚ͛Ɛ ŐĂŵĞƐ ĂŶĚ ĂĐƟǀŝƚǇ ĐŚĂůůĞŶŐĞƐ ũƵƐƚ ĂƌĞŶ͛ƚ ĞŶŐĂŐŝŶŐ ĞŶŽƵŐŚ ƚŽ ŵŽŶŽƉŽůŝǌĞ Ă ƐŵĂůů ĐŚŝůĚ͛Ɛ ůŝŵŝƚĞĚ ĂƩĞŶƟŽŶ ƐƉĂŶ for very long. dŚĞ ǁĞďƐŝƚĞ ǁŝůů ĞǀĞŶƚƵĂůůǇ ŚĂǀĞ ĂĚĚŝƟŽŶĂů ŐĂŵĞƐ ƚŚĂƚ ƉĂƌĞŶƚƐ ĐĂŶ ĚŽǁŶůŽĂĚ͕ ŐŝǀŝŶŐ ŬŝĚƐ ŵŽƌĞ ǀĂƌŝĞƚǇ͘ Ƶƚ ŝƚ͛Ɛ ƐƟůů ƚŽƵŐŚ ƚŽ ĚƌĂǁ ǇŽƵŶŐ kids for long. zĞƚ ŝĨ Ă ƉƌŽĚƵĐƚ ůŝŬĞ ƚŚŝƐ ŐĞƚƐ ƐŽŵĞ ŬŝĚƐ ƚŚĂƚ ŶŽƌŵĂůůǇ ǁŽƵůĚ ĐƵƌů ƵƉ ŽŶ ƚŚĞ ĐŽƵĐŚ ǁŝƚŚ Ă ƚĂďůĞƚ ƚŽ ŝŶƐƚĞĂĚ ŐĞƚ ŽŶ ƚŚĞŝƌ ĨĞĞƚ ĂŶĚ ďŽƵŶĐĞ ĂƌŽƵŶĚ͕ ƚŚĞŶ ŵĂǇďĞ ŝƚ͛Ɛ ŶŽƚ Ă ďĂĚ ƚŚŝŶŐ ĂŌĞƌ Ăůů͘

ϭϭϵ

ϭϮϬ

Image: Dado Ruvic

SPOTIFY LATEST TO BE HIT BY HACK ON USERS

DƵƐŝĐͲƐƚƌĞĂŵŝŶŐ ƐĞƌǀŝĐĞ ^ƉŽƟĨǇ ŚĂƐ ďĞĐŽŵĞ ƚŚĞ ůĂƚĞƐƚ ŚŝŐŚͲƉƌŽĮůĞ ƚĞĐŚŶŽůŽŐǇ ĐŽŵƉĂŶǇ ƚŽ ďĞ Śŝƚ ďǇ Ă ƐĞĐƵƌŝƚǇ ďƌĞĂĐŚ͘ dŚĞ ^ǁĞĚŝƐŚ Įƌŵ ƐĂŝĚ ŶŽ ĮŶĂŶĐŝĂů ĚĂƚĂ ŚĂĚ ďĞĞŶ ĂĐĐĞƐƐĞĚ͕ ĂŶĚ ƚŚĞƌĞ ǁĂƐ ŶŽ ͞ŝŶĐƌĞĂƐĞĚ ƌŝƐŬ͘͟ ƉŽƌƟŽŶ ŽĨ ŝƚƐ ϰϬ ŵŝůůŝŽŶ ƵƐĞƌƐ ǁŝůů ŶĞĞĚ ƚŽ ƌĞͲ ĞŶƚĞƌ͕ ďƵƚ ŶŽƚ ĐŚĂŶŐĞ͕ ƚŚĞŝƌ ůŽŐͲŝŶ ĐƌĞĚĞŶƟĂůƐ͘

ĚĂƚĂ͕͟ ĐŚŝĞĨ ƚĞĐŚŶŽůŽŐǇ ŽĸĐĞƌ KƐŬĂƌ ^ƚĊů ǁƌŽƚĞ ŽŶ ƚŚĞ Įƌŵ͛Ɛ ǁĞďƐŝƚĞ͘ ͞KƵƌ ĞǀŝĚĞŶĐĞ ƐŚŽǁƐ ƚŚĂƚ ŽŶůǇ ŽŶĞ ^ƉŽƟĨǇ ƵƐĞƌ͛Ɛ ĚĂƚĂ ŚĂƐ ďĞĞŶ ĂĐĐĞƐƐĞĚ ĂŶĚ ƚŚŝƐ ĚŝĚ ŶŽƚ ŝŶĐůƵĚĞ ĂŶǇ ƉĂƐƐǁŽƌĚ͕ ĮŶĂŶĐŝĂů Žƌ ƉĂǇŵĞŶƚ ŝŶĨŽƌŵĂƟŽŶ͘ ͞tĞ ŚĂǀĞ ĐŽŶƚĂĐƚĞĚ ƚŚŝƐ ŽŶĞ ŝŶĚŝǀŝĚƵĂů͘ ĂƐĞĚ ŽŶ ŽƵƌ ĮŶĚŝŶŐƐ͕ ǁĞ ĂƌĞ ŶŽƚ ĂǁĂƌĞ ŽĨ ĂŶǇ ŝŶĐƌĞĂƐĞĚ ƌŝƐŬ ƚŽ ƵƐĞƌƐ ĂƐ Ă ƌĞƐƵůƚ ŽĨ ƚŚŝƐ ŝŶĐŝĚĞŶƚ͘͟

Furthermore, all users of its Android mobile ĂƉƉ ǁŽƵůĚ ďĞ ĨŽƌĐĞĚ ƚŽ ƵƉŐƌĂĚĞ ͞ŽǀĞƌ ƚŚĞ ŶĞǆƚ few days”.

͚WZKK&ͳK&ͳ KE Wd͛

͞tĞ͛ǀĞ ďĞĐŽŵĞ ĂǁĂƌĞ ŽĨ ƐŽŵĞ ƵŶĂƵƚŚŽƌŝƐĞĚ ĂĐĐĞƐƐ ƚŽ ŽƵƌ ƐǇƐƚĞŵƐ ĂŶĚ ŝŶƚĞƌŶĂů ĐŽŵƉĂŶǇ

tŚŝůĞ ƚŚĞ ďƌĞĂĐŚ ǁĂƐ ƐŵĂůů ŝŶ ƐĐĂůĞ͕ ǁĂǇŶĞ DĞůĂŶĐŽŶ͕ ĐŚŝĞĨ ƚĞĐŚŶŽůŽŐǇ ŽĸĐĞƌ Ăƚ ƐĞĐƵƌŝƚǇ

ϭϮϭ

Įƌŵ dƌŝƉǁŝƌĞ͕ ƐĂŝĚ ŝƚ ĐŽƵůĚ ŚŝŶƚ ƚŽǁĂƌĚƐ Ă ƚƌŽƵďůŝŶŐ ƉƌŽďůĞŵ ĨŽƌ ƚŚĞ ƐƚƌĞĂŵŝŶŐ Įƌŵ͘ ͞,ĂĚ ƚŚŝƐ ďĞĞŶ ĂƐ ƐŝŵƉůĞ ĂƐ ŽŶĞ ƵƐĞƌ ŽǀĞƌͲƐŚĂƌŝŶŐ ƚŚĞŝƌ ůŽŐŝŶ ĐƌĞĚĞŶƟĂůƐ͕ ŝƚ ǁŽƵůĚ ŶŽƚ ǁĂƌƌĂŶƚ ĂŶ ĂůůͲ ƵƐĞƌ ŶŽƟĮĐĂƟŽŶ͕͟ ŚĞ ƐĂŝĚ͕ ŝŶ ĂŶ ĞŵĂŝů͘ ͞'ŝǀĞŶ ƚŚĂƚ ^ƉŽƟĨǇ ĐůĂŝŵƐ ƚŚĂƚ ŽŶůǇ ŽŶĞ ƵƐĞƌ͛Ɛ ĚĂƚĂ ŚĂƐ ďĞĞŶ ĐŽŵƉƌŽŵŝƐĞĚ͕ / ƐƵƐƉĞĐƚ ƚŚŝƐ ǁĂƐ ĂĐŚŝĞǀĞĚ ǀŝĂ Ă ƌĞͲƵƐĂďůĞ͕ ďƌŽĂĚůǇ ĂƉƉůŝĐĂďůĞ ĂƩĂĐŬ ŵĞƚŚŽĚ ƉĞƌŚĂƉƐ ĂīĞĐƟŶŐ ŽůĚĞƌ ǀĞƌƐŝŽŶƐ ŽĨ ƚŚĞ ^ƉŽƟĨǇ ĂƉƉ͘ ͞DǇ ŐƵĞƐƐ ǁŽƵůĚ ďĞ ƚŚĂƚ ƐŽŵĞŽŶĞ ĚĞŵŽŶƐƚƌĂƚĞĚ Ă ƉƌŽŽĨͲŽĨͲĐŽŶĐĞƉƚ ĂƩĂĐŬ ĨŽƌ ƚŚĞ ^ƉŽƟĨǇ ƚĞĂŵ ĂŶĚ ƚŚĂƚ ĐŽŶƐƟƚƵƚĞƐ ƚŚĞ ƐŝŶŐůĞ ŬŶŽǁŶ ĂīĞĐƚĞĚ ƵƐĞƌ͘͟ EĞǁƐ ŽĨ ƚŚĞ ďƌĞĂĐŚ ĐŽŵĞƐ Ă ǁĞĞŬ ĂŌĞƌ ĂƵĐƟŽŶ ƐŝƚĞ Ğ ĂǇ ƚŽůĚ Ăůů ŽĨ ŝƚƐ ƵƐĞƌƐ ƚŽ ĐŚĂŶŐĞ their passwords. ŐĂŝŶ͕ ŶŽ ĮŶĂŶĐŝĂů ĚĂƚĂ ǁĂƐ ďĞůŝĞǀĞĚ ƚŽ ŚĂǀĞ ďĞĞŶ ƚĂŬĞŶ Ͳ ďƵƚ ŽƚŚĞƌ ƉĞƌƐŽŶĂů ĚĂƚĂ͕ ƐƵĐŚ ĂƐ ŚŽŵĞ ĂĚĚƌĞƐƐĞƐ͕ ǁĂƐ ĂĐĐĞƐƐĞĚ͘

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FACEBOOK TO REDUCE AUTO-SHARES FROM THIRD-PARTY APPS THE SOCIAL MEDIA GIANT WILL GIVE UPDATES EXPLICITLY POSTED FROM THIRD-PARTY APPS A LOT MORE PREFERENCE ON USERS’ NEWS FEEDS.

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Image: Brendan Smialowski

&ĂĐĞďŽŽŬ ƐĂŝĚ ŝƚ ǁŝůů ƌĞĚƵĐĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ ĂƵƚŽͲƐŚĂƌĞƐ ŽŶ ƵƐĞƌƐ͛ EĞǁƐ &ĞĞĚƐ ŵĂŬŝŶŐ ŝƚ ĂŶ ŽƉƚͲŝŶ ĨĞĂƚƵƌĞ ĂŶĚ ŝŶƐƚĞĂĚ ĨĂǀŽƌŝŶŐ ŽŶůǇ ĞǆƉůŝĐŝƚůǇ ƐŚĂƌĞĚ ƐƚŽƌŝĞƐ͘ &ĂĐĞďŽŽŬ ƐĂŝĚ ƵƐĞƌ ĨĞĞĚďĂĐŬ ƐƵŐŐĞƐƚƐ ƚŚĂƚ ͞ƉĞŽƉůĞ ŽŌĞŶ ĨĞĞů ƐƵƌƉƌŝƐĞĚ Žƌ ĐŽŶĨƵƐĞĚ ďǇ ƐƚŽƌŝĞƐ ƚŚĂƚ ĂƌĞ ƐŚĂƌĞĚ ǁŝƚŚŽƵƚ ƚĂŬŝŶŐ ĂŶ ĞǆƉůŝĐŝƚ ĂĐƟŽŶ͘͟ dŚŝƌĚͲƉĂƌƚǇ ĂƉƉƐ ŵĂŶǇ ƟŵĞƐ ƐŚĂƌĞ ƵƉĚĂƚĞƐ ǁŝƚŚŽƵƚ ĂŶǇ ĂĐƟŽŶ ƌĞƋƵŝƌĞĚ ĨƌŽŵ ƵƐĞƌƐ͘ ^ƉŽƟĨǇ͕ ĨŽƌ ĞǆĂŵƉůĞ͕ ǁŝůů ƚĞůů Ă ƵƐĞƌƐ͛ ĨƌŝĞŶĚƐ ǁŚĂƚ ŵƵƐŝĐ ƚŚĞǇ ĂƌĞ ůŝƐƚĞŶŝŶŐ ƚŽ͘ WŽƐƚƐ ĂŶĚ ƐƚĂƚƵƐ ƵƉĚĂƚĞƐ ƚŚĂƚ ĂƌĞ ĞǆƉůŝĐŝƚůǇ ĐŚŽƐĞŶ ďǇ ƵƐĞƌƐ ŚĂǀĞ ďĞƩĞƌ ĐŝƌĐƵůĂƟŽŶ ĂƐ ĐŽŵƉĂƌĞĚ ƚŽ ĂƵƚŽͲƐŚĂƌĞ ƵƉĚĂƚĞƐ͘ tŚŝůĞ ĂƵƚŽͲ ƐŚĂƌĞƐ ǁŝůů ƐƟůů ĞǆŝƐƚ͕ ƚŚĞǇ ǁŝůů ŶŽƚ ĂƉƉĞĂƌ ŽŶ EĞǁƐ &ĞĞĚƐ ĂƐ ŽŌĞŶ͘ tŚŝůĞ &ĂĐĞďŽŽŬ ƐĞĞŵƐ ƚŽ ďĞ ƚĂŬŝŶŐ Ă ƚŽƵŐŚ ƐƚĂŶĚ ĂŐĂŝŶƐƚ ƚŚŝƌĚͲƉĂƌƚǇ ĂƉƉƐ͕ WĞƚĞƌ zĂŶŐ͕ ĨƌŽŵ &ĂĐĞďŽŽŬ͛Ɛ ƉƌŽĚƵĐƚ ŵĂƌŬĞƟŶŐ ƚĞĂŵ͕ ƉƌŽǀŝĚĞĚ Ă ŶƵŵďĞƌ ŽĨ ĂůƚĞƌŶĂƟǀĞƐ ĨŽƌ ƐƵĐŚ ĂƉƉƐ ƚŽ ĂƉƉĞĂƌ ŽŶ ĨĞĞĚƐ͕ ƐƵĐŚ ĂƐ ƚŚĞ ^ĞŶĚ ƚŽ DŽďŝůĞ ĨĞĂƚƵƌĞ͘ ͞^ĞŶĚ ƚŽ DŽďŝůĞ ŐŝǀĞƐ ƉĞŽƉůĞ Ă ƐŚŽƌƚĐƵƚ ƚŽ ŝŶƐƚĂůů ǇŽƵƌ ŵŽďŝůĞ ĂƉƉ ǁŚĞŶ ƚŚĞǇ ůŽŐ ŝŶ ǁŝƚŚ &ĂĐĞďŽŽŬ to your website. For example, when people log

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ŝŶ ǁŝƚŚ &ĂĐĞďŽŽŬ ƚŽ ZĚŝŽ ŽŶ ƚŚĞ ǁĞď͕ ^ĞŶĚ ƚŽ DŽďŝůĞ ǁŝůů ĚŝƐƉůĂǇ Ă ŶŽƟĮĐĂƟŽŶ ŝŶ Ă ƉĞƌƐŽŶ͛Ɛ &ĂĐĞďŽŽŬ ŵŽďŝůĞ ĂƉƉ ƚŽ ĚŽǁŶůŽĂĚ ĂŶĚ ŝŶƐƚĂůů ZĚŝŽ͘ ĞƐƚ ŽĨ Ăůů͕ ŽŶĐĞ ǇŽƵ͛ǀĞ ƵƉŐƌĂĚĞĚ ƚŽ ƚŚĞ ŶĞǁ &ĂĐĞďŽŽŬ >ŽŐŝŶ͕ ^ĞŶĚ ƚŽ DŽďŝůĞ ǁŽƌŬƐ ĂƵƚŽŵĂƟĐĂůůǇ ǁŝƚŚŽƵƚ ĂŶǇ ĂĚĚŝƟŽŶĂů ĞīŽƌƚ͕͟ ƐĂŝĚ zĂŶŐ͘ &ĂĐĞďŽŽŬ ǁŝůů ĂůƐŽ ŵĂŬĞ ƚŚĞ >ŝŬĞ ďƵƩŽŶ ĂƉƉĞĂƌ ŽŶ ŵŽďŝůĞ ĂƉƉƐ͘ dŚŝƐ ǁŝůů ŐŝǀĞ ƵƐĞƌƐ ƚŚĞ ĐŚĂŶĐĞ ƚŽ ƐŚĂƌĞ ĐŽŶƚĞŶƚ ĨƌŽŵ ƚŚĞŝƌ ĂƉƉƐ ǁŝƚŚ Ă ƐŝŶŐůĞ tap. The feature is now available for iOS users ďƵƚ &ĂĐĞďŽŽŬ ƐĂŝĚ ŝƚ ǁĂƐ ƉůĂŶŶŝŶŐ Ă ǁŝĚĞƌ rollout soon.

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