audi - the brand The German Luxury Car manufacturer, Audi, entered India in the year 2007 and offers 6 car models to Indian consumers covering the sedan, SUV, coupe, sports car category. The car models currently available are the A4, A6, A7, A8 Q5, Q7, TT Coupe and the R8. With 12 dealerships in India covering all 4 metros and other key cities, the Tamilnadu and Karnataka dealership is owned by Jubilant Motorworks. Audi does not invest in advertising/promotions directly as a company. It is done jointly by all dealerships for a campaign and individually promotes events & tie-ups to market the cars. Most of the events Audi is associated is high-society events connected to fashion, music and arts.
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The poster was to motivate employees to increase Audi A6 sales. An employee who could sell three Audi A6 models per month would win a trip to Audi, Germany.
poster
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O
IF SBDF JT P (FBS VQ 5
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T UP BODF GPS V
T )FSF T B DI
S CVTJOFT MM BSFBT PG PV DFMMFODF JO B F HPME UI JTJPO BOE FY JUUFE UP QSFD MFU T HFBS VQ UP HP GPS NN DP BSF 4P "U "VEJ XF UIF DPVOUSZ UIF CFTU JO XIZ XF SF NCFS VEJU /PWF "VEJ *OEJB "
Many Hands, One Goal At Audi, we are committed to precision and excellence in all areas of our business. Here's a chance for us to prove why we're the best in the country. So let's join hands and make it happen. Audi India Audit, November 2010.
These posters were to motivate employees for the November 2010 Audi India audit. One option relates to the cohesive working of the four rings, the other shows the importance of team work.
poster
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This invite was custom-made for the launch of the R8 in Chennai & Mangalore.
invite
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The above are print and e-mail invites for Vir Das’ stand-up comedy night in Bengaluru to allow Audi owners to interact with each other and build a post-sale relationship.
invite
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Audi Chennai in association with The British Council featured ‘Trio AAB’ performed at the showroom at an event where Audi was the primary sponsor of. The entire communication kit right from the invite, e-mailer, advertisement, backdrop was designed for the event.
collaterals
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The above exclusive two-pager was designed, executed and roduced as a part of the A7 launch held at Chennai.
marketing specials
digital
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This emailer greeting was designed for Diwali.
emailer
digital purplemango creative solutions
This landing page was designed for the Audi Exclusive Demonstrator Program. It allows online registration for test drives to increase convenience.
landing page
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This emailer was designed as a part of the Audi Chauffeur Training Program. The objective was to get their drivers to get trained on how to handle thier respective Audi cars.
training emailer
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The above digital cards are sent out on Audi owners’ birthdays’ and annversaries’ that will help in nurturing a post-sale realtioship with the customer
digital cards
real estate
isha homes - the brand Established in the year 2004, Isha Homes was known for creating strategically located, environmentally sustainable, feature rich homes with an affordable price tag. Initially entering the market with a number of small residential projects in the southern parts of Chennai, Isha Homes pioneered Chennai’s first gated community. A tremendously successful project that contributed to the growth of the organization. It was at this juncture that Isha Homes recognized the need to build a corporate brand. Purple Mango undertook some primary market research among customers, employees and suppliers, and realized that Isha Homes placed a great emphasis on providing exceptional service to everyone involved. We translated this into the tagline “Strong Foundations, Stronger Relationships”, which reflected on “stakeholder delight”. Consequently, as seen in the collaterals that are to follow, we created a campaign that involved stakeholders and the letters I-S-H-A, which was illustrated using four different stakeholders upholding Isha’s values of integrity, customer delight, professionalism and transparency.
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This is the I-S-H-A campaign - the new corporate brand image of Isha Homes that represents stakeholder delight, and conveys the fact that ‘Isha’ Homes comprises of not just employees but every stakeholder. I stands for the stakeholders of the company, S stands for the customer, H stands for employees, while A stands for the vendors. The tagline Strong Foundations, Stronger Relationships signifies that at Isha Homes, they value relationships more.
corporate branding
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This is the cover page of a corporate leaflet designed for Isha Homes.
leaflet
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These are the inner pages that contain the company profile along with details on the upcoming/ongoing projects.
leaflet
digital
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This is the concept slide in the flash banner designed for the Isha Homes website.
web banner
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These slides substantiate each alphabet and value that Isha Homes stands for.
web banner
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These slides substantiate each alphabet and value that Isha Homes stands for.
web banner
project marketing Isha Yara Isha Yara is a spread of 444 2&3 BHK apartments situated in Medavakkam. Targeting an audience of first-time home buyers and newly-weds, Isha Yara promises a new beginning. The following collaterals contain a representative sample of the campaign we created for the launch of phase-II of Isha Yara. Taking inspiration from the Indian custom of Grahapravesam that signifies a new start, the campaign used the visual of a young couple stepping into their new home, to support the tagline, ‘Fresh start to a dream life.’
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This is a 4 page advertisement designed during the launch of the second phase of Isha Yara, featuring an exclusive offer for Akshaya Tritiya.
four page ad
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These are the inner pages of the 4 page advertisement, that contains project details as well as images that showcase the progress of the project.
four page ad
outdoor
outdoor purplemango creative solutions
Fresh start to a dream life
Medavakkam
Medavakkam
444 Apartments
444 Apartments
1, 2 & 3 BHK
1, 2 & 3 BHK
531 - 1211 sq.ft.
531 - 1211 sq.ft.
www.ishahomes.com
www.ishahomes.com
Call:
Call:
99410 99410 95516 95516
05389 05397 67769 67773
044 2441 0300
99410 99410 95516 95516
05389 05397 67769 67773
044 2441 0300
This arch was placed at the entrance of the site.
site entrance arch
outdoor purplemango creative solutions
Fresh start to a dream life Medavakkam 444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft.
Contact: 044 2441 0300, 99410 05389/97, 95516 67769/73
Fresh start to a dream life Medavakkam 444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft.
Contact: 044 2441 0300, 99410 05389/97, 95516 67769/73
Fresh start to a dream life Medavakkam 444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft. Medavakkam
Fresh start to a dream life
444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft.
These are hoardings that were placed on the site.
site hoardings
project marketing Isha Mia Villas Isha Homes’ second villa venture, Isha Mia Villas, is an eco-friendly gated community that is situated off OMR, behind Siruseri SIPCOT IT Park, in Pudupakkam. Being Chennai’s first pre-certified, platinum rated villa project, Isha Mia Villas houses an array of green features that provides residents with a sustainable lifestyle, without compromising on exclusivity, amenities or luxury. Keeping this in mind, we created a campaign that illustrates the various green features coming together to form Isha Mia Villas. The tagline, ‘Live the Dream Life, Naturally’ reflects the fact that Isha Mia Villas provides the perfect setting to experience a dream life, with the added advantage of being eco-friendly.
purplemango creative solutions
logo
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This is the brochure designed for the project Isha Mia Villas, and these are the first few pages that feature the concept.
brochure
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This is the envelope designed for the brochure, containing a visual of the concept.
envelope
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This is the folder for the project brochure, that contains a visual of the motif from the project logo, along with the headline.
folder
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This is the CD sticker designed exclusively for Isha Mia Villas. The visual is a motif from the project logo.
cd sticker
outdoor
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These site hoardings were placed outside and inside the site to advertise for the project.
site hoardings
digital
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This launch emailer was sent out to prospects informing them about Isha Homes’ next villa venture.
launch emailer
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This is an extended campaign that exclusively features just the green aspects of Isha Mia Villlas. The visuals are based on the concept and are designed using the green elements from the cloud.
extended campaign
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This is an extended campaign that exclusively features just the green aspects of Isha Mia Villlas. The visuals are based on the concept and are designed using the green elements from the cloud.
extended campaign
digital
healthcare
apollo - the brand Providing the best standards of patient care since 1983, passion and dedication has lead to the development of unique centers of excellence across various medical disciplines, within the Apollo Hospitals network. Apollo Hospitals has JCI accreditations for 7 of its hospitals, the largest by any hospital group in the region. True to its founding principles, the group has made quality healthcare accessible to the people of India, and even overseas. It has become an institution of trust, and a beacon of hope to so many searching for a cure for their ailments with its legacy of touching and enriching lives that stems from the pillars of the Apollo philosophy - experience, excellence, expertise and research.
breast cancer awareness campaign The campaign highlights the importance of choosing to care about your breasts, which is evident in the headline, ‘It’s in your best interest to keep both.’ The images are used to show how certain objects are completely dysfunctional with halves missing. This relates to the danger of losing one’s breasts to Breast Cancer. The goal of the campaign is to enlighten people about the dangers of Breast Cancer and persuade them to take precautionary measures.
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The pink ribbon logo is synonymous with Breast Cancer worldwide and is used throughout the campaign. Rather than use the colour pink predominantly as a theme, as prevalent in a vast majority of Breast Cancer campaigns, the use of white here highlights the minimalistic approach used that is aimed to draw immediate attention to the message.
logo
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These series of ads portray various objects that come in pairs with halves missing. This suggests that they become dysfunctional and the same could happen to anyone if breast cancer is not detected in advance.
ad
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These series of ads portray various objects that come in pairs with halves missing. This suggests that they become dysfunctional and the same could happen to anyone if breast cancer is not detected in advance.
ad
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These series of ads portray various objects that come in pairs with halves missing. This suggests that they become dysfunctional and the same could happen to anyone if breast cancer is not detected in advance.
ad
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Shopping bags were branded with ads/logo to promote Breast Cancer Awareness.
shopping bags
Apollo Unique Home Healthcare Unique Home Healthcare Ltd is a subsidiary of Apollo hospitals. They came into existence 16 years back to provide nursing assistance services and ambulance services (1066). Unique has 200 nurses in their rolls and they provide nursing assistance for patients who requires post surgical care, short term illness care and patients who need attention on an ongoing basis. They also provide babysitting services for unwell children of working mothers.
1066 Ambulance services is also provided to transport patients to hospital.
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Privilege Membership Program Unique Home Healthcare Limited 1st Floor Ali Towers, 55 Greams Road, Thousand Lights, Chennai – 600 006.
Disclaimer: Unique Healthcare does not currently have the competence to extend its services to individuals with psychiatric ailments. The service is limited to Chennai city limits (within 20km radius).
Are you equipped to handle the medical needs of your loved ones?
Prefer first priority and fast assistance for you and your family?
Get the best of medical care while saving time and costs
Unique introduces mynurse+ privilaged
without compromising on the quality with MyNurse, Unique Home Healthcare's very own medical assistance program. With highly trained nurses for each specialization and endto-end care including ambulance, pharmacy, doctor-on-call, patient pick-up and escort, MyNurse puts to use 15 years of clinical experience and proven success in the field of home medical care at your disposal.
Services Avail the professional services of a nurse for
memebership program By registering for mynurse+, you can avail exclusive nursing and other medical assistance in the comfort of your home. Membership will span for a year or three years depending on your choice.
The mynurse+ privileges: special membership discount on availing our services Precedence over others in the reservation queue Free membership coverage for 2 adults & 1 child within the family other
Basic/advanced medical care:
than the membership holder
• For patients who require post-surgical care and
Free doctor consultation over the phone
short term illness • For patients who are chronically ill
Free sample collection & report delivery at your door step* Free 1066 ambulance service to any apollo hospital
• For patients who need medical attention on an ongoing basis Companionship for the aged
To become mynurse+ membership holder
Babysitting for unwell children of working mothers In hospital nursing support Personalized sessions with a qualified physiotherapist Medi Call – Doctor Service at your home
Call us at 044 2829 1750 | 2829 1751 * lab charges extra
As part of the mynurse program offered by Unique Home Healthcare, this leaflet was designed for a privileged membership program - mynurse+.
leaflet
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Senior Health Watch vigilant health monitoring round the year
Senior Health Watch is a flyer designed for the senior aid program offered by Unique Home Healthcare.
leaflet
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Ye a r ro u n d i n house health monitoring for senior family members Unique home health care eradicates the inconvenience of commutation of seniors to clinics for regular health check-ups by introducing frist of its kind senior health watch program. With over 15 years of clinical experience and proven success in the
What is the Senior health watch program?
field of home medical care, we are now equipped to take care of your
The Senior health watch
elders under this program.
program offers regular health checkups for senior citizens in
Senior health watch offers: Free master health checkup at the nearest apollo hospital
the comforts of their home. This covers the medical attention through a doctor, who will be visiting them every week, every fortnight, every month depending on their health condition.
Special discount on availing our medi-call service Free 1066 ambulance service to any apollo hospital E-health report & individualized health chart
To avail this service download form from www.uhhc.co.in
or call 044 2829 1750 | 2829 1751
Unique Home Healthcare Limited 1st Floor Ali Towers, 55 Greams Road, Thousand Lights, Chennai – 600 006. Disclaimer: Unique Healthcare does not currently have the competence to extend its services to individuals with psychiatric ailments. The service is limited to Chennai city limits (within 20km radius).
Senior Health Watch is a flyer designed for the senior aid program offered by Unique Home Healthcare.
leaflet
hospitality
Casa de Xanti ‘Casa De Xanti’, Portuguese for ‘house of peace’, offers a unique home stay to the discerning traveler. One can experience a true sense of tranquility and become one with nature in this quiet little South Goan backwater in the village of Veroda. Designed to channel the Goan passion for life that rejuvenates the spirit, this is truly a getaway home, with every conceivable amenity in its acres of landscaped serenity. Just 20 minutes away from miles of quiet golden sand and the warm waters of the Arabian Sea, it is the perfect setting to experience the unexplored side of tranquil Goa.
purplemango creative solutions
logo
digital
digital purplemango creative solutions
This is the homepage of the website designed for Casa de Xanti.
website
digital purplemango creative solutions
This is the reservations page of the website designed for Casa de Xanti.
website
information technology
ZILLIONe - the brand Empowering enterprises across various domains since 1979, ZILLIONe is a leading provider of pioneering technology based business solutions. Integrating business and end-user requirements with information technology, ZILLIONe is recognized for its unique ability in providing a multitude of solutions to the corporate sector. Being the largest Sage Accpac Partner in South Asia and the First Microsoft Gold Certified Partner in Sri Lanka, ZILLIOne caters to the needs of 400+ customers in more than 10 countries.
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This is ZILLIONe’s Corporate Brochure, designed to outline their expertise, services, clients and certifications. The arrow theme is based on the tagline “Surpassing benchmarks through technology”, and utilizes the ZILLIONe brand color.
brochure
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This is a 3 series masthead designed for the release of Sage Accpac’s latest version of ERP solution. It also promotes ZILLIONe as the largest Sage Accpac Partner in South Asia.
masthead
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Audit Logger. Keep track. ffer*
Exclusive O Audit Logger,
now at
15
Gain control with Audit Logger, the comprehensive auditing solution from Accpac. You can now register user actions, security alterations and data modifications while recording changes to unlimited optional fields. Operate
%
discount!th pt Offer ends Se
your business seamlessly within the Sage Accpac ERP and also take advantage of significant savings on your purchase. Act now and optimize your business performance with Audit Logger.
16
India
Maldives
No. 03, Mary’s Road, Colombo 04, Sri Lanka. Tel : +94 11 556 9999 +94 11 451 5350 Fax : +94 11 259 9670
“Eldams Square”, Flat No. 103, 1st Floor, No.12, Eldams Road, Alwarpet, Chennai – 18, India. Tel : +91 44 2436 1559 +91 44 4211 3179
1A, Seenu Karankaage, Fandiyaaru Magu, Maafannu, Malé, Maldives. Tel : +960 986 3112 +960 300 6696 Fax : +960 300 6695
*Conditions Apply.
www.purplemango.co.in
ZILLIONe Business Solutions Pvt. Ltd. Sri Lanka
w w w . z i l l i o n e . c o m
This was a leaflet created for the Audit Logger offer from Sage by ZILLIONe.
audit logger
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This was a leaflet created for Lanpak offer from Sage by ZILLIONe.
lanpak
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This was a leaflet designed for the Relicensing offer from Sage by ZILLIONe.
relicensing offer
digital
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These are gif. banners designed for the TopJobs website.
topjobs banner
kpo
lister technologies Lister Technologies provides creative, cutting-edge technology solutions that enable customers to make their enterprises adaptable, integral and efficient. Lister builds software solutions across varied industry verticals including manufacturing, healthcare, publishing, internet and ecommerce, telecom and education. Offering services that include Data Warehousing and Business Intelligence, E-Business, Customer Relationship Management, KPO including Revenue Cycle Management and E-Publishing, Lister’s ability to deliver leading-edge solutions is in bringing together highly talented people who are able to challenge conventional thoughts, offer different perspectives and innovative ideas.
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This E-commerce brochure was specially developed targeting companies who are looking for E-commerce solutions. The brochure draws special focus on Lister Technologies’ E-commerce capabilities.
brochure
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This brochure showcases Lister E-Business services and offerings with a special focus on why they are the best in the industry.
brochure
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Direct Marketing Technology Services is a brochure in the series showcasing Lister Technologies services and offerings in this area.
brochure
mobius knowledge services Started in 2002, and growing rapidly, Mobius is a global leader in the area of extracting publicly available information, processing it to actionable business knowledge and delivering it through value added services for global companies. They provide complete back-office services for content-centric industries, such as business information and e-commerce. Mobius utilizes expertise in this area combined with proprietary technologies and methodologies that have helped clients sustain their own competitive advantage. Mobius approaches information generation in a rather unique fashion. This means looking at, and beyond, the Web for collecting and validating data. By and converting raw data to rich data, Mobius ensures that its deliverables strongly fit all relevant business needs.
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Shriram IT Gateway (SEZ) No.16, G.S.T Road, Perungalathur Chennai - 600 062. India Phone: +91 44 61002750
GET IT CLEAN/KEEP IT CLEAN/WITHOUT BREAKING THE BANK
GATHER CLEANSE DATA GET IT CLEAN. MAINTAIN KEEP IT CLEAN.
484/485 Pantheon Plaza Pantheon Road, Egmore Chennai 600008. India Phone: +91 44 61006407
Business Entity Data – Process Flow
www.mobius-bizinfo.com
WITHOUT BREAKING THE BANK
Our Capabilities Brochure_4_Option 1.indd 1-2
BUSINESS ENTITY DATA
Mobius’ Business Entity Data Services are designed to provide a “Golden Copy” of your entity database. Our core entity data services capabilities include:
Source 1
Source 2
Source 3
EXTRACT, TRANSFORM and LOAD 12-09-2010 15:18:19
External Feeds
Database Creation – Building entity databases of client-specified companies which can be customized by entity type, geography or any other client-specified combinations
Rule Creation
Data Cleansing – Scrubbing of client’s existing data by de-duping, normalizing/standardizing, validation of existing data and correcting errors such as misspellings, abbreviating names etc. to provide consistent and reliable data
Internal Database
Data Profiling Data Validation Data Reconciliation
Data Collection & Enrichment – Enriching existing database with missing and compelling additional data
XML Data File Web Page RSS Feeds
QC & Data Mapping
Database Maintenance – For ongoing maintenance of entity data, updates on entities existing in the database are provided along with Addition/Deletion of entities
Delivery
Business Rules Engine XML
Client’s database
Flat Files
Target Mapping
Fundamental Data Legal & Trade Name
Executive Data Board Of Directors & Management Team Current position Biography Committee Memberships Compensation Contact Number & Email
Registration Number
Business Descriptions
Client’s System
Mobius Solution
Client’s EDM Application
Aggregate Non-automated data
Industry Code Products and Services No. of Employees Linkage Data (subsidiaries, JVs, minority holdings)
Source Systems
Data Aggregation
Data Validation
Location/Contact Data National Locations
Financial Data
International Locations
Quarterly & Annual Financial Reports
Divisional Offices
Mobius Can Work with Your EDM Application
Founding Year Identifier (CUSIP, SEDOL ,ISIN)
Branches
Company-Specific Financials
Retail stores
Standardized Financials
Warehouses & Plants Address, Telephone & Fax and URL & Email
Press Releases
VPN
Validate data using Client’s business rules
Database Verify application generated reports (Quality Check)
+ Coordinating with application support team for updating database
Client’s Data Management Team
Trading Information
Brochure_4_Option 1.indd 3-4
12-09-2010 15:18:20
This leaflet draws focus on Mobius’ core entity data services capabilities that include database creation, data cleansing, data collection & enrichment and database maintenance.
leaflet
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GATHER CLEANSE DATA GET IT CLEAN. MAINTAIN KEEP IT CLEAN.
Shriram IT Gateway (SEZ) No.16, G.S.T Road, Perungalathur Chennai - 600 062. India Phone: +91 44 61002750 484/485 Pantheon Plaza Pantheon Road, Egmore Chennai 600008. India Phone: +91 44 61006407
Corporate Linkage Data – Process Flow
www.mobius-bizinfo.com
WITHOUT BREAKING THE BANK
CORPORATE LINKAGE DATA
Source
Client Input
Brochure_4_Option 1.indd 5-6
HTTP://WWW Mobius builds and maintains databases of client-specified companies customized by: - Hierarchy levels - Related entities to be covered - Client-specified combinations
For ongoing maintenance of linkage data, Mobius provides: - Updates on changes in ownership stake and hierarchy levels - Addition/Deletion of entities from corporate tree
Linkages Database Creation
Linkages Database Maintenance
Linkages Data Cleansing
Linkages Data Enrichment
Scrubbing of client’s existing data to provide consistent and reliable data by: - De-duping - Normalizing/standardizing - Fixing errors such as misspellings, abbreviations etc
Enriching existing linkage database of client by: - Identifying missing ownership stake, indirect subsidiaries, and minority holdings - Adding more hierarchy levels - Establishing linkages between entities within databases of counterparties, clients/ customers and other stake holders
Delivery Not Available
Check Filings Availability
Corporate Linkage Data Service Offerings
Regulatory Filings Corporate WebsitePress releases Stock ExchangesProspectus Filings Annual Reports & filings of related entities such as parent, subsidiaries, joint venture partners
12-09-2010 15:18:21
Available
XML
Collect Linkage Date from Filings 100% of Data Collected
Yes
Not Available
Client’s database
No
Check Data from Website Available
Flat Files
Consolidate the Data from both Website & filings Quality Check
Linkage Data – Our Process Differentiation Process
Description
Comments
Data Aggregation - Sources
Corporate Linkage Data Overview
Typical Process
Company filings and website
Only direct holdings are covered
Mobius Process
Filings and website of the company, its parent, sister concerns and each subsidiary of the company
Both direct and indirect holdings are covered
Global Ultimate Parent Interrelationship & percentage shareholding of:
Domestic Ultimate Parent
- Parent - Subsidiaries - Minority Holding
Immediate Parent
Data Aggregation - Filing Period Covered L I N K A G E
B U S I N E S S
E N D T I A T T Y A
- Joint Venture
Typical Process
Data aggregated from most recent filings
Data available in current filings are covered
Mobius Process
In the event of data not available in current filings, working backwards covering all filings
Current filings followed by historical filings to cover other relevant useful data not available in current filings
Typical Process
Analysts verify the data aggregated. In case of incomplete/vague data found, data is either not considered or taken by judgment of the analyst
In case of vague data - chances of missing the right data or capturing wrong data
Mobius Process
Verifying ambiguities from company sources (eg: sending emails to corporate relations team seeking clarifications)
Ambiguity is clarified and providing accurate, comprehensive data
Data Verification
Counterparty
Subsidiaries (Direct & Indirect)
Joint Ventures
Minority Stake Holdings
Brochure_4_Option 1.indd 7-8
12-09-2010 15:18:21
In today’s information age managing and maintaining huge data for is a big area. This leaflet draws focus on Mobius’ capabilities when is comes to data management services.
leaflet
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GATHER CLEANSE HOW CAN YOU UNIQUELY IDENTIFY A LEGAL ENTITY? MAINTAIN
Shriram IT Gateway (SEZ) No.16, G.S.T Road, Perungalathur Chennai - 600 062. India Phone: +91 44 61002750 484/485 Pantheon Plaza Pantheon Road, Egmore Chennai 600008. India Phone: +91 44 61006407
www.mobius-bizinfo.com
Legal Entity Data
LEGAL ENTITY DATA
Mobius’s Legal Entity Data Services are designed to help our clients uniquely identify entities that are involved in financial transactions or otherwise need to be tracked for risk and compliance purposes. We provide services that build, cleanse, enrich and maintain new and existing entity databases.
Corporate Hierarchies The key element of uniquely identifying legal entities is to understand their role in their respective corporate hierarchy. As part of our Legal Entity Data Services offerings, we can define the upward and downward hierarchy associated with any in-scope entity. This can include: Parent company, which includes global ultimate parent, domestic ultimate parent, and immediate parent
How to Uniquely Identify a Legal Entity
Wholly owned and majority owned subsidiaries (both direct and indirect subsidiaries)
The sheer number of entity identifiers available around the globe makes it challenging to uniquely identify a legal entity. Mobius believes that identifiers should be coupled with additional detailed information about the entity to help round out its profile and ultimately ensure that it is uniquely identified. Mobius can define which attributes are recommended for uniquely identifying legal entities – or we can work with/enhance an existing meta data model.
Issuer Identification
The list given below represents the attributes we recommend as critical for uniquely identifying entities. We collect this data on behalf of our clients, using agreed primary sources, and build and maintain accurate legal entity databases.
In addition to the identification of entities, we are also able to work with lists of securities, such as funds, bonds, indices, SPVs etc. With just issue data like fund name/security description, Mobius identifies the issuing entity, scrutinizing the authentic sources supported by verification with the primary source.
Joint ventures with details about joint venture partners and their shares in the business Minority stake holdings of the group companies
Registration & Related Details – Official Name, Official Name Effective from Date, Registration Authority, Registration Number, Date of Incorporation, Organization Status & Type, Year Founded, Registered Address, HQ Address, Tax Authority, Tax File ID, Primary Regulator, Primary Regulator ID
Mobius Issuer Identification Process
Corporate Hierarchy – Immediate Parent, Ultimate Parent, Subsidiaries, Affiliates, Joint Ventures with Stake Holdings and Hierarchy Levels Yes
Mobius Process for Identifying Legal Entities Input
Identify Full legal Name of the Entity
Data Collection
- List of Entities - Attributes to be collected Identify websites of the entities using Mobius Entity website identifier
- Sources to be used/ hierarchy of sources - Delivery Format Collect the full legal name of the company from website
Automation – Scrape various sources using full legal name & identifier to narrow down search results Registration details – Scrape registration authorities Registration related details – Scrape regulatory, tax authorities, & website for related details Hierarchy Data – Scrape annual reports & filings Vendor specific Identifier – Scrape vendor feeds/ database and extract exact entity matches with identifiers
Data Validation
Delivery
Identify global identifier for the entities Manual process Customize workflow tool based on client’s requirement Process scrape results
Fund Names Security Description
Input
Identifiers – Global and Vendor-specific Identifiers Some Key Words Used for scraping
Fund Investment Company, Fund Management company, Issuing Company, Issued by, Provided by, the Issuer, Issued, Asset management Company, Offered by, Operator, Made by, Issuing Authority,
Scrape Data
Validate scrape output
Scrape possibility
No Sources
Web Research
Ambiguity in data
Website No
Yes E-mail/Tele-Verification with primary source
Investment Manager Consolidate scraped & Manual output Check for Duplicates
- Prospectus - Annual Report - Fact sheet SEC - Filings - List of funds Regulatory Authority Stock Exchange
Output
Collect Data from non-scraped sites and process exceptions
Input, aggregated data to Mobius UI for validation. UI has inbuilt check for validating various attributes like date format, currency & country match, country code & telephone match, etc. Generate report in agreed format (XML, flat file, database/UI etc) from the Mobius UI
This leaflet yet again draws focus on Mobuis’ edge in providing data management services to maintain accurate legal entity databases
leaflet
profile
profile
about: Purple Mango is an India based creative company offering Branding, Advertising and Marketing communication Services for Business & Entertainment houses across the world. Our sole objective is to be exceptional creative partners. We do this by working effectively to deliver solutions that bring tangible business benefits and build long term business value. In other words, solutions that are about maximizing business performance.
our approach: The cornerstone of our approach is a commitment to listen. Rather than approaching you with preconceived, pre-packaged solutions, we invest time in understanding your particular challenges and goals. Leaning on our vast experience, we then adapt our methodology just for you. Because you always come first, everyone in the organisation is accessible to you whenever you need us.
our offerings: Purple Mango provides a seamless integration of analytical, creative and operational skills. We create a tailor-made program for each brand and marketing communications project drawing on the following areas of expertise:
a. branding, advertising and marketing communication At Purple Mango we are passionate about building great brands. The power and substance of Purple Mango’s communication solutions come from our years of experience, intuition and insight combined with the research and development process that we undertake before a pen ever touches paper. We strongly believe strategy is the birthplace of big ideas. And big ideas help you connect with the diverse audiences who can make or break your business. branding: brand name, brand image & positioning, corporate identity, brand manual, rebranding marketing collaterals: advertisement, print collateral, television commercial, merchandising, point of sale, package design, event collateral, corporate AV, radio spot digital marketing: website, web banners, e-mailers, search engine optimization, social media marketing, games, mobile content
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b. brand asset management Our Brand Asset Management solution allows marketing departments to capture, store, retrieve, and manage digital content. Thereby allowing them to maximize investments and leverage technology to improve brand effectiveness, brand consistency, and return on marketing investments. To enable our clients to effectively manage their digital brand assets, Purple Mango has partnered with leading organizations to offer world class brand asset management solutions. Easy to use and fast to implement, our brand asset management solutions will be of huge help to brand-driven global companies who understand the full value of their digital assets - enabling faster production and distribution of marketing materials and ensuring global brand consistency.
c. creative outsourcing The abundance of creative talent, highly educated specialists, understanding of western culture and low cost make India ideal for creative outsourcing. Our creative outsourcing solutions are geared for organizations looking to leverage on international competencies. In addition, Purple Mango can act as a creative sharing partner for advertising & digital agencies, media & production houses to bring in significant cost savings to their operational expenditure and client’s marketing expenditure, thereby increasing their work volumes, competitiveness and profit margins. print • corporate identity design • brand management program - campaign management - brand compliance & execution • marketing collaterals • exhibit design • packaging design • retail environment design • magazine/periodicals design
• image editing - tracing, clipping paths and masking - image clean-up - image re-touching, enhancement and manipulation
multimedia & interactive services • website design & development • static web ads • animated GIF ads • flash ads • HTML e mailers • flash presentations
presentation services • word document • powerpoint document • excel document
ad production services • newspaper ad production • magazine ads • yellow page ad production • static / flash / gif ads graphic production & support • standardisation of artworks • artwork adaptation • artwork amends • template driven artworks • logo recreation
premedia services • color management • print ready files • preflight
writing services • copy writing • business writing-case studies, communication, management, cultural issues • journalistic writing – news, social, travel • magazine articles • mewsletters • book reviews and summaries • white paper research and writing • technical writing – software and training manuals, guides, quick start tutorials • product descriptions / reviews • editing • proofreading
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management team agastalin koil bose - managing director Sixteen years of experience in advertising and three plus years in creative offshoring. Extensive knowledge of branding and communication. Deep understanding of conventional and new media vehicles. Handled a wide array of clients like Standard Chartered Bank (Bahrain), Saint Gobain, Bajaj Auto, Caterpillar, Star Vijay TV (Regional tamil channel of Star group) and Utopia Inc (USA) during his stint in advertising. Held management positions in Williams Lea and Express KCS before starting Purple Mango Creative Solutions. Worked on accounts such as Pfizer, AXA, BAC, HBoS, R&SA in Williams Lea. Was instrumental in strengthening the Williams Lea creative offshore team and growing the delivery team from 6 to 50 in two years. A strong believer in building mutually beneficial partnership with clients and establishing the right processes to deliver quality work on time. karthik jeganathan - director, account planning Over five years of experience in marketing communications and online marketing having handled multiple clients in industries such as hospitality, healthcare, education, FMCG, KPO and publishing. Solely responsible for the delivery of marcom projects for clients such as Saint Gobain, Caterpillar, MIOT Hospitals and Maveric Systems. Prior to starting Purple Mango Creative Solutions (P) Ltd, Karthik oversaw the online marketing of two eBay stores and served as a consultant to a UK based creative agency. Skilled in managing teams, planning and project delivery. lalitha bhagavathy - director, opportunity management & client engagement Seven plus years of experience in advertising and creative offshoring. Hands on experience in Advertising, Direct Marketing, Brand Promotion, Brand Activation. Managed various project delivery teams for clients such as Aviva, AXA and BAC in Williams Lea Creative offshore. Prior to establishing Purple Mango Creative Solutions, Lalitha was responsible for handling integrated marketing communication programs for clients such as Citibank, K7 computers, Bharat Matrimony. In summary, an individual with well-rounded ATL & BTL experience, skilled in managing teams directing and motivating them towards achieving individual & business goals.