Title: Lucy Rose PERSONAL Running text font: Utopia (OTF)
Uma Chigurupati Co-founder and Executive Director of Granules India Limited Revenue for FY 2020-21: Rs 3238 crores Consolidated net profit for FY 2020-21: Rs 127.56 crores No of employees: 3500+
“If she ever decides to look back on her life, from college to marriage and kids, starting a business with her husband to following her dreams, Uma Chigurupati can well claim that her journey has been exciting and fulfilling. A trajectory balanced with the yin and yang of life – the dark and the light side – yet one underlined by her philosophy – no regrets.
“U
ma is the co-founder of one of India’s biggest pharmaceutical firms, Granules India, a marathon runner and owner of a vineyard; her list of accomplishments is varied and exemplary. It is her ability to focus on the end result and dedication to be the best has held her in good stead through life. Born and brought up in Chirala in Andhra Pradesh, Uma completed her post-graduation in Guntur (in Microbiology. She had the distinction of being the University topper in Botany, Zoology and Chemistry and was a national merit scholarship holder. Having enrolled for her PhD, she got married, after which, her husband Chigurupati Krishna Prasad set up Triton Laboratories (which came to be known as Granules India from 1991) where her presence was required, and her entrepreneurial sojourn started. It was not a cakewalk, though. “I started in the Quality Control department as a chemist and had to conceal my Master’s degree (as it was in Microbiology) and just showed my Bachelor’s degree. When you have
“I had big dreams. I wanted to finish my PhD and get into teaching. But then the thing about life is that you act upon what is the most important thing at that juncture. For me, at that time my kids needed me full time and looking back, I don’t regret taking a decade-long sabbatical as that was my decision and no one forced me to take that step”
these tall dreams and want to achieve them at any cost, you end up doing whatever the situation demands. I did the same.” The couple also faced financial challenges in the initial years. Uma remembers the delay in being discharged from the hospital after the birth of their twins because bills had to be settled and the dilemma they faced in deciding whether to buy a house or expand their factory. (They opted for the latter which paid rich dividends.)
An equal partner Uma was a part of her husband’s entrepreneurial journey from the very beginning. With few women in the workforce back then, especially in the pharmaceutical sector with its stringent working hours, it was not easy to make a mark. When the couple floated their company in 1983, there were just a handful of employees and no women at all. In the pharma industry in Hyderabad at that time, Biological E was the only other major firm and there too, women were in small numbers. “It certainly wasn’t easy to set up a company. There were a lot of ups and downs but we weathered them. I think we got to a position of stability after four years and from there, we went from strength to strength. It is a testament to the fact that hard work pays and there are no compromises to success. After we became the second pharma firm from India to export to the US, there was no looking back.” After the initial work of setting up a company, the entrepreneur took a break from 1993-2003. With three growing children and a frequently travelling husband, she did not want to work part-time but focus on her family. It was also during this time that she explored her other love: of ikebana and landscaping (all of the Granules India factories are surrounded by gardens and her family home won the GHMC’s best garden award, three years in a row). She recently became a grandmother adding to her many roles and responsibilities. “I had big dreams. I wanted to finish my PhD and
“This is the best period to be an entrepreneur what with the avenues of online or digital marketing. Don’t think about your gender and you will realise that you have solved 60 per cent of your problem.” get into teaching. But then the thing about life is that you act upon what is the most important thing at that juncture. For me, at that time my kids needed me full time and looking back, I don’t regret taking a decade-long sabbatical as that was my decision and no one forced me to take that step.”
A path less travelled Granules India’s success is rooted in its innovation with paracetamol. The company started exporting the API and intermediaries with huge batch sizes (almost six tonnes) which helped in the ease of making the final product. Granules India is currently the world’s second largest producer of paracetamol and one of the top producers of another drug (metformin) with its manufacturing locations producing record batch sizes. “I think when we Librans do something; we give it our 100 percent. What we have done at Granules India is simple, cost-efficient and innovative.” Once Uma resumed work, she took over the Human Resource arm of the business, and worked hard to bring the processes and people on a streamlined platform. It is around at that time that the couple started out marathons -- which brought them greater attention than their multi-million
rupee business. The couple is the world’s first to have successfully completed the World Marathon Challenge 2015, where participants have to cover seven halfmarathons across seven continents in seven days. Uma is also the first woman to have achieved the milestone. The duo ran 148 kms and spent 59 hours flying 38,000 kms in total for the competition, which began in Antarctica and covered Chile in South America, Miami in North America, Madrid in Europe, Morocco in Africa, and Dubai in Asia and finally ended in Sydney. They hold the record of being the only couple to have participated in marathons in the North and South Pole, in the same year. The couple started marathoning in the early 2000’s when it wasn’t half as popular as it is today. “I was in my
late 40’s and my husband in his early 50’s. We started off casually to motivate our employees to stay fit but then it became a way of life.” In 2003, Hyderabad had its first 10k run and they were approached for sponsorship. Uma had never run before and recalls being exhilarated after finishing the run. “It was an unforgettable experience and the adrenalin rush one gets after a run is unmatched. Slowly we started doing half-marathons across the world, from the French wineries to the mountains in Spain.” Uma and Krishna slowed down after and she was in charge of organising marathons in the city. She introduced the heritage marathon to Hyderabad and started many initiatives like a woman’s marathon. “Organising marathons was challenging yet satisfying. My advice to couples is to go for a run or walk together every day. You might be under a lot of pressure at work or there might be tension in the family but the camaraderie that develops when you do an activity together helps you overcome everything.” A firm believer that it is never too late to do anything she adds that marathons have made her the person she is: confident, with a positive attitude towards life and a fulfilled person with no regrets. “My mantra is: If I can do it, then so can anyone else.”
A lover of all things fine Towards the end of the first decade of the 21st century, they pursued another goal – that of owing a winery. “My husband is a wine connoisseur and most of our holidays were spent in vineyards. It was his dream to own one and when we across a site in Hampi, we decided to convert the dream into a reality.” “We both knew about viticulture, as we had extensively travelled to vineyards around the world. We called in an expert from Australia. We had to pull everything out and plant anew, but we loved the Deccan landscape and wanted to do this.” The couple travelled, learnt, observed and experimented for a couple of years before their hard
work paid off. KRSMA Estates made it to the list of 50 World’s Best Vineyards 2020, having made an impression on a jury of 40 experts.
A woman’s world It was in 2010 when the Chigurupatis crushed their first
Take 5 Stressbuster: Flower arrangements, singing to myself when stressed and watching old Telugu movies; especially the black and white ones from the 50’s which I find very sophisticated Entrepreneurs you look up to: Kiran Mazumdar Shaw Mantra in life: Be positive and if you believe you are right don’t hesitate to speak up Advice to young girls: Believe in yourself. If you are scared others will take advantage, so be firm and pursue your goals
vintage and were travelling to different continents for their marathons that Uma started compartmentalising her life. “It was a crazy time. I was on the road all the time and my body was just about to give up. Though all of it stemmed from passion, I realised that it was time I took it easy.” It was also a year she calls a ‘turning point’, which taught her positivity, perseverance and patience. A well-lived life is the best template for holistic growth as Uma has learnt something from every setback she faced. “We need to look as ourselves as humans first. Of course, women and men are different. We are disadvantaged as we don’t have as many avenues as men, for example, many financial institutions are hesitant to lend money to women, but then, has that stopped us from achieving our dreams?” As a mentor to young women and Chairperson of FLO Hyderabad, she believes that while women are present at the top and bottom rungs of work, the middle level needs more of them. “This is the best period to be an entrepreneur what with the avenues of online or digital marketing. Don’t think about your gender and you will realise that you have solved 60 per cent of your problem.” Looking back, she is happy with the knowledge that comes only by leading a full life. “I did everything I wanted to do. I was easygoing as a youngster. The year I decided to focus on my studies, everything changed. It’s the reason that I concentrate on skill development and education in our CSR activities.” l
Fitness secret: None, workout, walk…do whatever you are interested in, but do it regularly. Text: Mallik Thatipalli Pix: Vinay
Uma Chigurupati Co-founder and Executive Director of Granules India Limited Revenue for FY 2020-21: Rs 3238 crores Consolidated net profit for FY 2020-21: Rs 127.56 crores No of employees: 3500+
“If she ever decides to look back on her life, from college to marriage and kids, starting a business with her husband to following her dreams, Uma Chigurupati can well claim that her journey has been exciting and fulfilling. A trajectory balanced with the yin and yang of life – the dark and the light side – yet one underlined by her philosophy – no regrets.
“U
ma is the co-founder of one of India’s biggest pharmaceutical firms, Granules India, a marathon runner and owner of a vineyard; her list of accomplishments is varied and exemplary. It is her ability to focus on the end result and dedication to be the best has held her in good stead through life. Born and brought up in Chirala in Andhra Pradesh, Uma completed her post-graduation in Guntur (in Microbiology. She had the distinction of being the University topper in Botany, Zoology and Chemistry and was a national merit scholarship holder. Having enrolled for her PhD, she got married, after which, her husband Chigurupati Krishna Prasad set up Triton Laboratories (which came to be known as Granules India from 1991) where her presence was required, and her entrepreneurial sojourn started. It was not a cakewalk, though. “I started in the Quality Control department as a chemist and had to conceal my Master’s degree (as it was in Microbiology) and just showed my Bachelor’s degree. When you have these tall dreams and want to achieve them at any cost, you end up doing whatever the situation demands. I did the same.” The couple also faced financial challenges in the initial years. Uma remembers the delay in being discharged from the hospital after the birth of their twins because bills had to be settled and the dilemma they faced in deciding whether to buy a house or expand their factory. (They opted for the latter which paid rich dividends.)
An equal partner
Uma was a part of her husband’s entrepreneurial journey from the very beginning. With few women in the workforce back then, especially in the pharmaceutical sector with its stringent working hours, it was not easy to make a mark. When the couple floated their company in 1983, there were just a handful of employees and no women at all. In the pharma industry in Hyderabad at that time, Biological E was the only other major firm and there too, women were in small numbers. “It certainly wasn’t easy to set up a company. There were a lot of ups and downs but we weathered them. I think we got to a Title: Questa Grande Running text font: Adobe Caslon Pro
position of stability after four years and from there, we went from strength to strength. It is a testament to the fact that hard work pays and there are no compromises to success. After we became the second pharma firm from India to export to the US, there was no looking back.” After the initial work of setting up a company, the entrepreneur took a break from 1993-2003. With three growing children and a frequently travelling husband, she did not want to work part-time but focus on her family. It was also during this time that she explored her other love: of ikebana and landscaping (all of the Granules India factories are surrounded by gardens and her family home won the GHMC’s best garden award, three years in a row). She recently became a grandmother adding to her many roles and responsibilities. “I had big dreams. I wanted to finish my PhD and get into teaching. But then the thing about life is that you act upon what is the most important thing at that juncture. For me, at that time my kids needed me full
I had big dreams. I wanted to finish my PhD and get into teaching. But then the thing about life is that you act upon what is the most important thing at that juncture. For me, at that time my kids needed me full time and looking back, I don’t regret taking a decade-long sabbatical as that was my decision and no one forced me to take that step
time and looking back, I don’t regret taking a decadelong sabbatical as that was my decision and no one forced me to take that step.”
A path less travelled
Granules India’s success is rooted in its innovation with paracetamol. The company started exporting the API and intermediaries with huge batch sizes (almost six tonnes) which helped in the ease of making the final product. Granules India is currently the world’s second largest producer of paracetamol and one of the top producers of another drug (metformin) with its manufacturing locations producing record batch sizes. “I think when we Librans do something; we give it our 100 percent. What we have done at Granules India is simple, cost-efficient and innovative.” Once Uma resumed work, she took over the Human Resource arm of the business, and worked hard to bring the processes and people on a streamlined platform. It is around at that time that the couple started out marathons -- which brought them greater attention than their multi-million rupee business. The couple is the world’s first to have successfully completed the World Marathon Challenge 2015, where participants have to cover seven half-marathons across seven continents in seven days. Uma is also the first woman to have achieved the milestone. The duo ran 148 kms and spent 59 hours flying 38,000 kms in total for the competition, which began in Antarctica and covered Chile in South America, Miami in North America, Madrid in Europe, Morocco in Africa, and Dubai in Asia and finally ended in Sydney. They hold the record of being the only couple to have participated in marathons in the North and South Pole, in the same year. The couple started marathoning in the early 2000’s when it wasn’t half as popular as it is today. “I was in my late 40’s and my husband in his early 50’s. We started off casually to motivate our employees to stay fit but then it became a way of life.”
This is the best period to be an entrepreneur what with the avenues of online or digital marketing. Don’t think about your gender and you will realise that you have solved 60 per cent of your problem.
In 2003, Hyderabad had its first 10k run and they were approached for sponsorship. Uma had never run before and recalls being exhilarated after finishing the run. “It was an unforgettable experience and the adrenalin rush one gets after a run is unmatched. Slowly we started doing half-marathons across the world, from the French wineries to the mountains in Spain.” Uma and Krishna slowed down after and she was in charge of organising marathons in the city. She introduced the heritage marathon to Hyderabad and started many initiatives like a woman’s marathon. “Organising marathons was challenging yet satisfying. My advice to couples is to go for a run or walk together every day. You might be under a lot of pressure at work or there might be tension in the family but the camaraderie that develops when you do an activity together helps you overcome everything.” A firm believer that it is never too late to do anything she adds that marathons have made her the person she is: confident, with a positive attitude towards life and a fulfilled person with no regrets. “My mantra is: If I can do it, then so can anyone else.”
A lover of all things fine
Towards the end of the first decade of the 21st century, they pursued another goal – that of owing a winery. “My husband is a wine connoisseur and most of our holidays were spent in vineyards. It was his dream to own one and when we across a site in Hampi, we decided to convert the dream into a reality.” “We both knew about viticulture, as we had extensively travelled to vineyards around the world. We called in an expert from Australia. We had to pull everything out and plant anew, but we loved the Deccan landscape and wanted to do this.” The couple travelled, learnt, observed and experimented for a couple of years before their hard work paid off. KRSMA Estates made it to the list of 50 World’s Best Vineyards 2020, having made an impression on a jury of 40 experts.
A woman’s world
It was in 2010 when the Chigurupatis crushed their first vintage and were travelling to different continents for their marathons that Uma started compartmentalising her life. “It was a crazy time. I was on the road all the
Take 5 Stressbuster: Flower arrangements, singing to myself when stressed and watching old Telugu movies; especially the black and white ones from the 50’s which I find very sophisticated Entrepreneurs you look up to: Kiran Mazumdar Shaw Mantra in life: Be positive and if you believe you are right don’t hesitate to speak up Advice to young girls: Believe in yourself. If you are scared others will take advantage, so be firm and pursue your goals Fitness secret: None, workout, walk…do whatever you are interested in, but do it regularly.
time and my body was just about to give up. Though all of it stemmed from passion, I realised that it was time I took it easy.” It was also a year she calls a ‘turning point’, which taught her positivity, perseverance and patience. A well-lived life is the best template for holistic growth as Uma has learnt something from every setback she faced. “We need to look as ourselves as humans first. Of course, women and men are different. We are disadvantaged as we don’t have as many avenues as men, for example, many financial institutions are hesitant to lend money to women, but then, has that stopped us from achieving our dreams?” As a mentor to young women and Chairperson of
FLO Hyderabad, she believes that while women are present at the top and bottom rungs of work, the middle level needs more of them. “This is the best period to be an entrepreneur what with the avenues of online or digital marketing. Don’t think about your gender and you will realise that you have solved 60 per cent of your problem.” Looking back, she is happy with the knowledge that comes only by leading a full life. “I did everything I wanted to do. I was easygoing as a youngster. The year I decided to focus on my studies, everything changed. It’s the reason that I concentrate on skill development and education in our CSR activities.” v Text: Mallik Thatipalli Pix: Vinay
Title: Desire Running text font: Domine Regular
UMA CHIGURUPATI
Co-founder and Executive Director of Granules India Limited
Revenue for FY 2020-21: Rs 3238 crores Consolidated net profit for FY 2020-21: Rs 127.56 crores No of employees: 3500+
“Throughout my life every decision I have taken is of my own accord. That is the reason I never regret or repent anything I do.” says Uma Chigurupati. The co-founder of one of India’s biggest pharmaceutical firms, a world-renowned marathon runner and owner of a vineyard, her list of accomplishments are varied and exemplary. Having recently turned a grandmother, her ability to focus on the end result and dedication to be the best have held her in good stead through the ebb and flow of life.
U
ma is the co-founder of one of India’s biggest pharmaceutical firms, Granules India, a marathon runner and owner of a vineyard; her list of accomplishments is varied and exemplary. It is her ability to focus on the end result and dedication to be the best has held her in good stead through life. Born and brought up in Chirala in Andhra Pradesh, Uma completed her post-graduation in Guntur (in Microbiology. She had the distinction of being the University topper in Botany, Zoology and Chemistry and was a national merit scholarship holder. Having enrolled for her PhD, she got married, after which, her husband Chigurupati Krishna Prasad set up Triton Laboratories (which came to be known as Granules India from 1991) where her presence was required, and her entrepreneurial sojourn started. It was not a cakewalk, though. “I started in the Quality Control department as a chemist and had to conceal my Master’s degree (as it was in Microbiology) and just showed my Bachelor’s degree. When you have these tall dreams and want to achieve them at any cost, you end up doing whatever the situation demands. I did the same.” The couple also faced financial challenges in the initial years. Uma remembers the delay in being discharged from the hospital after the birth of their twins because bills had to be settled and the dilemma they faced in deciding whether to buy a house or expand their factory. (They opted for the latter which paid rich dividends.)
An equal partner Uma was a part of her husband’s entrepreneurial journey from the very beginning. With few women in the workforce back then, especially in the pharmaceutical sector with its stringent working hours, it was not easy to make a mark. When the couple floated their company in 1983, there were just a handful of employees and no women at all. In the pharma industry in Hyderabad at that time, Biological E was the only other major firm and there too, women were in small numbers. “It certainly wasn’t easy to set up a company. There were a lot of ups and downs but we weathered them. I think we got to a position of stability after four years and from there, we went from strength to strength. It is a testament to the fact that hard work pays and there are no compromises to success. After we became the second pharma firm from India to export to the US, there was no looking back.” After the initial work of setting up a company, the entrepreneur took a break from 1993-2003. With three growing children and a frequently travelling husband, she did not want to work part-time but focus on her family. It was also during this time that she explored her other love: of ikebana and landscaping (all of the Granules India factories are surrounded by gardens and her family home won the GHMC’s best garden award, three years in a row). She recently became a grandmother adding to her many roles and responsibilities. “I had big dreams. I wanted to finish my PhD and get into teaching. But then the thing about life is that you act upon what is the most important thing at that juncture. For me, at that time my kids needed me full time and looking back, I don’t regret taking a decadelong sabbatical as that was my decision and no one forced me to take that step.”
A path less travelled Granules India’s success is rooted in its innovation with paracetamol. The company started exporting the API and intermediaries with huge batch sizes (almost
six tonnes) which helped in the ease of making the final product. Granules India is currently the world’s second largest producer of paracetamol and one of the top producers of another drug (metformin) with its manufacturing locations producing record batch sizes. “I think when we Librans do something; we give it our 100 percent. What we have done at Granules India is simple, cost-efficient and innovative.” Once Uma resumed work, she took over the Human Resource arm of the business, and worked hard to bring the processes and people on a streamlined platform. It is around at that time that the couple started out marathons -- which brought them greater attention than their multi-million rupee business. The couple is the world’s first to have successfully completed the World Marathon Challenge 2015, where participants have to cover seven half-marathons across seven continents in seven days. Uma is also the first woman to have achieved the milestone. The duo ran 148 kms and spent 59 hours flying 38,000 kms in total for the competition, which began in Antarctica and covered Chile in South America, Miami in North America, Madrid in Europe, Morocco in Africa, and Dubai in Asia and finally ended in Sydney. They hold the record of being the only couple to have participated in marathons in the North and South Pole, in the same year. The couple started marathoning in the early 2000’s when it wasn’t half as popular as it is today. “I was in my late 40’s and my husband in his early 50’s. We started off casually to motivate our employees to stay fit but then it became a way of life.” In 2003, Hyderabad had its first 10k run and they were approached for sponsorship. Uma had never run before and recalls being exhilarated after finishing the run. “It was an unforgettable experience and the adrenalin rush one gets after a run is unmatched. Slowly we started doing half-marathons across the world, from the French wineries to the mountains in Spain.” Uma and Krishna slowed down after and she was
I had big dreams. I wanted to finish my PhD and get into teaching. But then the thing about life is that you act upon what is the most important thing at that juncture. For me, at that time my kids needed me full time and looking back, I don’t regret taking a decadelong sabbatical as that was my decision and no one forced me to take that step
in charge of organising marathons in the city. She introduced the heritage marathon to Hyderabad and started many initiatives like a woman’s marathon. “Organising marathons was challenging yet satisfying. My advice to couples is to go for a run or walk together every day. You might be under a lot of pressure at work or there might be tension in the family but the camaraderie that develops when you do an activity together helps you overcome everything.” A firm believer that it is never too late to do anything she adds that marathons have made her the person she is: confident, with a positive attitude towards life and a fulfilled person with no regrets. “My mantra is: If I can do it, then so can anyone else.”
A lover of all things fine Towards the end of the first decade of the 21st century, they pursued another goal – that of owing a winery. “My husband is a wine connoisseur and most of our holidays were spent in vineyards. It was his dream to own one and when we across a site in Hampi, we decided to convert the dream into a reality.” “We both knew about viticulture, as we had extensively travelled to vineyards around the world. We called in an expert from Australia. We had to pull everything out and plant anew, but we loved the Deccan landscape and wanted to do this.” The couple travelled, learnt, observed and experimented for a couple of years before their hard
work paid off. KRSMA Estates made it to the list of 50 World’s Best Vineyards 2020, having made an impression on a jury of 40 experts.
A woman’s world It was in 2010 when the Chigurupatis crushed their first vintage and were travelling to different continents for their marathons that Uma started compartmentalising her life. “It was a crazy time. I was on the road all the time and my body was just about to give up. Though all of it stemmed from passion, I realised that it was time I took it easy.” It was also a year she calls a ‘turning point’, which taught her positivity, perseverance and patience. A well-lived life is the best template for holistic growth as Uma has learnt something from every setback she faced. “We need to look as ourselves as humans first. Of course, women and men are
different. We are disadvantaged as we don’t have as many avenues as men, for example, many financial institutions are hesitant to lend money to women, but then, has that stopped us from achieving our dreams?” As a mentor to young women and Chairperson of FLO Hyderabad, she believes that while women are present at the top and bottom rungs of work, the middle level needs more of them. “This is the best period to be an entrepreneur what with the avenues of online or digital marketing. Don’t think about your gender and you will realise that you have solved 60 per cent of your problem.” Looking back, she is happy with the knowledge that comes only by leading a full life. “I did everything I wanted to do. I was easygoing as a youngster. The year I decided to focus on my studies, everything changed. It’s the reason that I concentrate on skill development and education in our CSR activities.” u
Take 5 Stressbuster: Flower arrangements, singing to myself when stressed and watching old Telugu movies; especially the black and white ones from the 50’s which I find very sophisticated Entrepreneurs you look up to: Kiran Mazumdar Shaw Mantra in life: Be positive and if you believe you are right don’t hesitate to speak up Advice to young girls: Believe in yourself. If you are scared others will take advantage, so be firm and pursue your goals Fitness secret: None, workout, walk…do whatever you are interested in, but do it regularly.
This is the best period to be an entrepreneur what with the avenues of online or digital marketing. Don’t think about your gender and you will realise that you have solved 60 per cent of your problem.
Title: Baskerville Old Face Running text font: Adobe Garamond Pro
VANITHA DATLA Vice chairperson, Elico Ltd. MD
ometimes, the word ‘no’ becomes a motivator. It can lead to people discovering their hidden strengths, and break barriers. Exemplifying this fact is Vanitha Datla, who comes from a family where women were groomed to be homemakers. Working, running a company, and being ambitious were not exactly encouraged.
27
Mantra in life: If you can, then help. At least do no harm. Live and let live.
“I come from a conservative community where there was no question of women having a career. I got married when I was in my first year of college,” she looks back and says. Along with her husband, Ramesh Datla, she went to live in the US. “It was there that I realised I wanted to be financially independent. I loved being in the US and the complete freedom I had there. I did several courses ranging from piano to pottery. I did not want to return to India but, after five years of living in the US, my husband insisted and I did not have much of a say. Ramesh wanted to get a degree, work experience and return to India to take over the running of this company because his uncle did not have an heir. Since we were not planning to stay, we did not even apply for a green card.”
Celebrating Women Achievers From Hyderabad
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She reflects on her reasons for not being keen on living abroad. “My life was different from the kind of opportunities my children had. Now living there or here is almost the same, except that in India they have added advantages. I was probably trying to get away from a chauvinistic society here.” Finding her forte On returning from the US, Vanitha did a degree in economics, political science and public administration. “After I completed my exams through distance education, I asked my grandfather B V Raju, a Padma Bhushan and a Padma Shri awardee, big in the cement industry to give me a job. He used to run several industries and groomed all his grandsons to join the industry but the granddaughters got left behind because they got married and were expected to be homemakers.” Though he ran a number of manufacturing companies, he gave Vanitha a position in one of his companies dealing in financial services. After five years, there was a hostile takeover of the Raasi Group. In the process, the family split and everybody went their own way. She soon joined her brother who took over a sick cement company and worked with him for close to a decade. The cement industry was, and is, a male dominated sector and apart from her, there was only one more lady who worked in the finance department. At the industry forums too, she was one of the very few women who would come to participate in meetings, discussions or conferences! Wind beneath her wings Luckily for Vanitha, her husband was her biggest champion. Ramesh Datla lost his father at a very young age and had seen his family disintegrating. With those memories haunting him, he wanted Vanitha to be independent.
And ironically, it was the women in Vanitha’s family who were opposed to her being a career woman. “While I had total support from my husband Ramesh, my family was not happy about my decision to work. My mother did not want me to get into the family business and my mother-in-law was unhappy because no woman from their side had ever stepped out of the house. She did not much care that I was breaking those invisible barriers and getting into a male dominated work space. None of them said anything openly to me because my husband was supporting me, but they
made their disapproval amply clear.” But the time when Vanitha decided to start working after completing her studies coincided with her being a mother. “The primary concern of my mother-in-law was who would look after the children, as they were toddlers. I assured her that I would. That is precisely why I asked my grandfather for a job, because those days there were no flexible timings for women. I thought if I could work with him, I could adjust my timings to my children’s schedule. Those hours at work increased as they began to go to school.” At her work place Vanitha was amidst highly qualified professionals. She felt unprepared and inexperienced for the job and joined the ICFAI Business School which had just started operations. It was a full-time two-year course and she ended it with a dual degree of CFA and PGDP. Vanitha used to attend every single class and submit assignments on time unlike others. She was diligent, since she wanted to prove herself. Breaking the glass ceiling And prove herself she did. Today, Vanitha is part of
Advice to young girls: Understand that you have the power to change the status quo and help other young women to achieve their dreams.
the senior management of the parent company and the MD of the subsidiaries. Elico is a six-decade old manufacturing company. Elico Healthcare is a subsidiary to the main company. The two companies, Elico Healthcare and Eliscription address the entire US market, clients from Canada, Australia, UK and Middle East. Elico Healthcare deals with the revenue cycle management and Eliscription deals with the transcription business. It is part of the medical coding, medical billing, medical scribe, data analytics with centres in Chennai and Mysore. “Earlier, I was looking after finance and HR, the support functions. Four years ago, I became the MD and got involved with the operations, the entire supply chain from procurements to despatch. I was also looking at sales on the retail side because we have a huge chunk of products going to the government.” Vanitha has brought in certain changes, whether it is within the family, the community or companies. Today she has close to 52 percent women working at the company where she drives the HR practices and initiatives. The company has been consistently ranked high as the best place to work for working mothers. “When I was the CII chairperson at the state level, every discussion had something to do with gender diversity and a lot of people in the government got to hear of it. I see myself as someone who has helped open doors a little bit, so that it gets a bit wider for women who come behind me. By being present with the community I also learn from them, and I might be able to help at least one individual break a barrier.” She was also part of the Indian Women Network, which was a new organisation within CII and Vanitha is heading the family business task force at the CII, southern region. “A few of my predecessors and I were effective in dealing with the government. Suchitra Ella and Shobana Kamineni were role models and they broke a lot of barriers so that people like us could
Fitness regimen: I used to be a fitness lover and have run marathons, cycled long distances, trekked, played squash, and lifted weights. These days I do yoga and swim.
come and take it forward.” As an unspoken tribute and acknowledgement of Vanitha’s achievements, the scenario in her family is different today. Her family admires her for her grit and determination and all that she has accomplished. “All the girls in the family are nothing less than stem engineers, doing medicine.” An avid fitness person, Vanitha is among those to have run full marathons, and many half marathons as she was part of the Hyderabad Runners Society, and Hyderabad Bicycling Club. “I started running after I was 40, even though I could not walk one kilometre.” She has participated in several 100, 150 and 200 kms bicycle events; completed a couple of full marathons, many half-marathons and a 50 km ultra-walkathon. Treks to Mt Kailash, Mt Kilimanjaro and the base of Mt Everest are part of her achievements in this arena. Traveling remains her passion and she has been to more than 55 countries. Currently, Vanitha has enrolled for an Executive Doctoral Programme in Business (EFPM) at the Indian School of Business (ISB), Hyderabad. “It is a three-year programme and I have started my research to defend my thesis, ‘Women’s roles in family businesses’. I have personally lived it and I know of a lot of women facing similar issues. I would like to capture those insights and see how they can be presented. I find that family businesses across the world do not have easy entry for women. They allow the son, the sonin-law, grandsons to take over. It is there even in US, Europe, Eastern Asia.” v
VANITHA DATLA Vice chairperson, Elico Ltd. MD
Elico Health Care Services, Ltd, Eliscription Pvt Ltd Revenue for FY 2020-2021: Rs 85 crores Consolidated net profit for FY 2020-2021: Rs 50 crores Number of employees: 850
Sometimes, the word ‘no’ becomes a motivator. It can lead to people discovering their hidden strengths, and break barriers. Exemplifying this fact is Vanitha Datla, who comes from a family where women were groomed to be homemakers. Working, running a company, and being ambitious were not exactly encouraged.
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Celebrating Women Achievers From Hyderabad
Mantra in life: If you can, then help. At least do no harm. Live and let live.
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