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“Many of our foodbanks find themselves with bare shelves at this time of year and need to re-stock to provide families with food parcels,” he says.

Last year, the Salvation Army provided more than 90,000 food parcels to New Zealanders struggling to put food on the table.

“We are so grateful for the ongoing generosity of ordinary Kiwis shown through Resene Hunger for Colour.”

A Resene spokesperson says the Hunger for Colour campaign is a yearly highlight for craft and community groups, especially the popular rock painting groups, who eagerly anticipate the chance to restock and choose new colours.

“It’s also very popular with renovators as it provides the chance to try out multiple decorating colours for the cost of two food cans. It’s a win-win for everyone involved.”