Braun - Dieter Rams Dieter Rams was recruited to the company, Braun, by Edward and Arthur Braun after the death of their father His job was to modernise the interiors of the company that was launching revolutionary electrical products. He quickly became involved in product design and was appointed head of design at Braun from 1961 to 1995. Dieter Rams had 10 principles of good design • Is innovative • Makes a product useful • Is aesthetic • Makes a product understandable • Is unobtrusive • Is honest • Is long-lasting • Is thorough down to the last detail • Is environmentally friendly • Involves as little design as possible
Dieter Rams Braun Products
Magnifica S ECAM 22.360.s • A screen to display instructions if confused about the machine. Also possible to change language so that a non English speaker can use the machine (and the machine can be sold internationally) • Wide variety of drinks so there is multiple options to drink • Auto cleans when shut down for sanitary purposes • Able to detach the milk container to refrigerate or to add more milk • Detachable water container with a filter for a better/cleaner drink • Able to adjust the grind of the coffee for a stronger or weaker drink • Pull out tray to allow cleaning, remove any excess water that has fallen from an overflowed cup and to recycle coffee granule waste • Top ledge can heat up cups to keep drinks warmer for longer
Water container with filter
Buttons to choose drink
Caffeine dispenser Tray to hold cups and keep them warm
Pull out tray for cleaning, removing excess water and recycling coffee granule waste
Screen
Milk container
Coffee granule/bean storage
Initial ideas
First idea
Second idea
Final idea