D E S I G N P O R T F O M A I S Y
P O O N
se l e c t e d w o r k s in 2015-2021
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FEA TU R ED PR O JECTS BRA ND & IDENTITY
SOCIAL MEDIA B OOKLET
OTHERS
DESIGN PORTFOLIO
01
Mui Wo+ Weekend Market
2020 September | Freelance | Event | Community project Designs for the social media platform of Mui Wo+, which is an NGO that aims to promote the culture and history of Mui Wo in Hong Kong. Vibrant colours are used to generate excitiment and arrouse interest in the weekend market event.
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DESIGN PORTFOLIO
FRONT & BACK COVER An “all-in-one” guide with an exploration map and leaflet for visitors to get to know Mui Wo, as well as information about Mui Wo+ and its events.
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DESIGN PORTFOLIO
UNFOLDED LEAFLET With an illustrated map of Mui Wo and some of our event related information.
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DESIGN PORTFOLIO
On day venue decorations
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DESIGN PORTFOLIO
02
Stick Around Aberdeen
2020 June | Personal project | Competition entry | Art & local culture Competition entry to the Art in South, organised by The Warehouse Teenage Club. The design aims to promote the culture and history of the Southern District in Hong Kong. It includes outdoor kiosks and exhibition design, postcard design, and masking tape design.
Making transparent postcards with actual scenes so as to attract tourists visiting the site.
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DESIGN PORTFOLIO
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DESIGN PORTFOLIO
An exploration map for visitors to walk thorugh different important checkpoints in the Southern District.
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DESIGN PORTFOLIO
03
Warehouse 25 th Anniversary souvenir
2020 Nov | Freelance project | Art & Culture The Warehouse has been encouraging different types of cultural, art, hands-on creation and heritage conservation projects. It encourages teenagers to have a diversified development, which some of the regular events are depicted in this masking tape, such as graffiti, music performance, woodworking.
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DESIGN PORTFOLIO
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Overall view of the Warehouse architecture and its surrounding landscape View from the first floor of the Warehouse building, capturing the livelihood of the Aberdeen harbour
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DESIGN PORTFOLIO
04
Ho2Slash 好好斜槓
2020 Dec | Voluntary project | Branding & Identity | Digital marketing A project aiming to promote slash culture in Hong Kong. With a group of 10 members, we held an online seminar in February and post regular content on our social media account. I am mainly responsible for designing all the visuals, including the logo, content, ads etc.
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DESIGN PORTFOLIO
MAIN COLOUR ORANGE #EB804C SECONDARY COLOUR NAVY #32315E LIGHT COLOUR PALE GREY #F5F5F5
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FEA TU R ED PR O JECTS
BRA ND & IDENTITY SOCIAL MEDIA B OOKLET
OTHERS
DESIGN PORTFOLIO
SQUARE VERSION
05
RECTANGLE VERSION
理財乜都得 online branding
MAIN COLOUR YELLOW #FFCF01 MAIN COLOUR BLACK #000000
2020 Oct | Commercial project | Logo design
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DESIGN PORTFOLIO
FINAL VERSION
1ST VERSION
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2ND VERSION
Zero Marketing is setting up a new socialising platform. I am responsible for the visual for this side project.
Zero Club Project
2021 Jan | Commercial project | Logo design 2
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DESIGN PORTFOLIO
DARK BACKGROUND VERSION
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WHITE BACKGROUND VERSION
Property agency branding
2021 Feb | Commercial project | Logo design
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FEA TU R ED PR O JECTS
BRA ND & IDENTITY
SOCIAL MEDIA B OOKLET
OTHERS
DESIGN PORTFOLIO
08
Education centre digital marketing
2020 Dec | Commercial project | social media content design
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DESIGN PORTFOLIO
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Insurance sector digital marketing
2020 Nov | Commercial project | Branding & Identity | social media content design
EA ideas
brand name
logo!
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DESIGN PORTFOLIO
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Insurance sector mascot design
2020 Dec | Commercial project | Branding & Identity | social media content design
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FEA TU R ED PR O JECTS
BRA ND & IDENTITY
SOCIAL MEDIA
B OOKLET OT HERS
DESIGN PORTFOLIO
11
Muay Thai Class booklet
2020 December | Commercial project Responsible for the typesetting of a 20 pages promotion booklet
Cover page, contents and the menu of the booklet
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DESIGN PORTFOLIO
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DESIGN PORTFOLIO
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Annual Concert House Program
2015 March | student committee work The debut concert is an very siginificant milestones of the Chinese Orchestra, HKUSU (HKUSUCO). The main goal of establishing this orchestra in HKU is in hope to spread the culture of Chinese music to from generation to generation, and never let this spirit stop. The design for this house program is to illustrate this ‘Chinese music spirit’ in a rennovative and vital way.
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DESIGN PORTFOLIO
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Yuan Lin
2015 June | parttime project Assisted in the editing of the cover design and the content in Yuan Lin 2015 (HKILA Journal).
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front and back cover design content page foreword page divider page and inner contents / 26
FEA TU R ED PR O JECTS
BRA ND & IDENTITY
SOCIAL MEDIA B OOKLET
OTHERS
DESIGN PORTFOLIO
14
Bits and Pieces
2015 June | Personal project | Vlog A vlog about some previous moments from a picnic of me and my friends, which both the shooting and editing are done by myself. link for the video: https://youtu.be/yLoOpebXjLg
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DESIGN PORTFOLIO
15
A Shinning Future
2021 Feb | Commercial project | Motion graphic An animated banner design for client’s Facebook Banner.
link for the video: https://youtu.be/Ejew9SnTdCk
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DESIGN PORTFOLIO
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FASCINATING TAIWAN
2020 August | competition entry | Art & Culture A design for illustrating and promoting Taiwan tourism/ culture.
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DESIGN PORTFOLIO
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REGENERATED CITY
201 July | Academic work A masterplanning project for Canturbury, which is a suburb under going a redevelopment with a high speed metro railway construction.
St rey Jeff
mixed use buildings active frontages Brought
Canterbury metro station
on St
active frontages along main roads
Canterbury Park
schools
water treatment plant
Canterbury Townhall
accessibility to major public spaces
<9m 10-15m 16-20m 21-30m
building heights 2
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DESIGN PORTFOLIO
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A rendering made for the conceptual design of Lain Hua Shan Mountain Park Landscape Design Competition. It is firstly made with a 3D model, then handovered to me for some retouching with Photoshop.
LIAN HUA SHAN PARK
2019 Oct | Commercial project | photo retouch | 3D rendering
Progress 1
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THANK YOU! created by Maisy Poon - 2021 -