jacobs
MARC dissonance
CAPSULE COLLECTION F/W 2016
capsule collection
tech package
the collection
target market
marc today
brand history
table of contents
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BRAND HISTORY marc jacobs made his break into the fashion industry after becoming the youngest designer ever to receive the cfda’s perry ellis award for new fashion talent. two years later, he accepted perry ellis’ offer as vice president and president of women’s design. in the same year he was dismissed from the perry ellis brand, marc won the women’s designer of the year award from the council of fashion designers of america. just four short years later, marc was named creative director of louis vuitton in which he turned into a global fashion powerhouse while lvmh his own label, allowing him the financial freedom to expand his business into the brand it is today.
OVERVIEW OF COMPANY
MARC
today arguably the most influential designer of our time, marc jacobs continues to appeal to a wide audience of both men and women by offering both contemporary and luxury products, somehitng that other brands struggle to seamlessly achieve. operating more than 250 stores today, marc jacobs international also offers childrenswear, accessories, beauty, and fragrances.
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age: 25 occupation: freelance artist resides: whikerpark, chicago, il salary: $15,000/yr
* dependent
avery wilkes avery grew up in the suburbs of chicago, il, and developed a bright and eccentric style. avery values quality fashion and attends local gallery shows, supports the night life, local arts, and the lgbt community.
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age: 23 occupation: textile designer resides: seoul south korea salary: $41,000
jinny song born and raised in south korea. jinny’s love for textiles began at an early age while assisting her mother who was an interior designer. she is free spirited and well educated, earned a bfa in fashion design at the london school of fashion on sunday’s, jinny enjoys exploring the markets of seoul in search of fabric and color inspiration.
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inspipred by asian culture’s influence on the west denim sets the tone for the colelciton, providing a casual, relaxed feel represented by rich shades of inidgo rustic, earth toned naturals provide silk and cotton bases that have irregular hand crafted and artisinal finishing look brigh elements are incldued that are comprised of technical yarns and dimensional structures
FABRIC SELECTION our fabric selection does not fall far from the classic marc jacobs look. featuring silk/wool blend, silk satin, cotton poplin, knit, and suede. all of these fabrics function great for fall/ winter.
COLOR PALETTE after analyzing color trends for fall/ winter, it was imperative that we uncluded colors that are muted and soft, but also include and bright, deep hues to reinforce the bold and daring aesthetic of the marc jacobs brand
TECH MANUFACTURERS
SUPPLIERS
delivery dates
Marc Jacobs International pt. simone accessary Collection, Dragon Yu Bag Manufacturing Company Limited, Sitoy (HK) Handbag Fty. Ltd.
august 12, ocotber 14
COSTING FABRIC COST: $13.99/YD @ 4YD CUT MAKE AND TRIM: $6.00 TOTAL FIRST COST: $61.96 AGENT’S COMISSION: 7% - $0.84 DUTY RATE: 0% SEA FREIGHT: $.40 MISC. $1.00 TOTAL LANDED COST: $64.20 WHOLESALER TO RETAIL WITH 118% MU = $94.25 RETAILER WITH 244.83% MARKUP = $495.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
COTTON POPLIN
WHITE GREY COOL BLUE
XS-S-M-L
300
TRIM
N/A
BUTTONS
N/A
LABEL
HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC MACHINE WASH COLD TUMBLE DRY LOW DO NOT BLEACH
CARE LABEL
CONTENT LABEL
SIZE SPECIFICATIONS
USAGE/ PLACEMENT
INNER BACK YOKE LEFT SIDE SEAM
COSTING fabric cost: $12.99/yd @ 3yd cut make and trim: $5.00 total first cost: $43.97 agent’s comission: 7% - $3.08 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $48.45 wholesale to retail with 103.30% markup= $95.50 retailer with 371.20% markup= $450.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
COTTON POPLIN
WHITE SMOKE GREY (PQ-BLACK6C) COOL BLUE
XS-S-M-L-XL
500
TRIM
N/A
BUTTONS
5 HOLE, RIMMED, GLOSS FINISH HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC MACHINE WASH COLD, BLEACH WHEN NEEDED, LOOSE FIT BLOUSE
LABEL
CARE LABEL ITEM DESCRIPTION
SIZE SPECIFICATIONS
USAGE/ PLACEMENT
1 INNER BACK YOKE
COSTING fabric cost: $45.99/yd @ 3yd cut make and trim: $7.00 total first cost: $144.97 agent’s comission: 7%% - $10.15 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $156.53 wholesale to retail with 91.66% markup= $300 retailer with 91.67% markup= $575
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
USAGE/ PLACEMENT
BODY FABRIC
SOFT PINK GREY
XS-S-M-L-XL
300
GARMENT BODY
TRIM
SILK/WOOL BLEND PATTERN N/A
BUTTONS
N/A
LABEL
HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC DRY CLEAN ONLY, LOW IRON ONLY, DO NOT BLEACH HIGH NECK PRINT POPLIN BLOUSE
CARE LABEL
ITEM DESCRIPTION
SIZE SPECIFICATIONS
INNER BACK YOKE INNER BACK YOKE
COSTING fabric cost: $13.99/yd @ 4yd cut and make trim: $6.00 total first cost: $61.96 agent’s comission: 7% - $4.34 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $67.70 wholesaler to retail with 232.35% markup = $225.00 retailer with 240%%markup= $765.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
USAGE/ PLACEMENT
BODY FABRIC
COTTON DENIM WITH BEADED EMBELLISHMENTS
BLACK NAVY
XS-S-M-L-XL
500
FRONT MIRRORED, BACK CENTER
TRIM
N/A 8
LEFT SIDE OF JACKET, SLEEVE CUFFS INNER BACK YOKE
BUTTONS LABEL CARE LABEL
ITEM DESCRIPTION
HEAT TRANSFER / NO SWEATPATCH/ SELF FABRIC MACHINE WASH COLD, TUMBLE DRY LOW, DO NOT BLEACH EMBROIDERED DENIM JACKET
SIZE SPECIFICATIONS
INNER BACK YOKE
COSTING fabric cost: $34.99/yd @ 4yd cut and make trim: $5.00 total first cost: $144.96 agent’s comission: 8%% $11.60 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $157.96 wholesaler to retail with 102.58% markup=$320.00 =
retailer with 384.30%%markup=$765.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
GOAT SUEDE BLEND/ RAYON
DEEP ORANGE SMOKE GREY
XS-S-M-L-XL
300
TRIM
N/A
BUTTONS
N/A
LABEL
HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC DRY CLEAN ONLY SLIP DRESS
CARE LABEL ITEM DESCRIPTION
SIZE SPECIFICATIONS
USAGE/ PLACEMENT
1 INNER BACK YOKE LEFT SIDE SEAM
COSTING fabric cost: $13.99/yd @ 4yd cut and make trim: $6.00 total first cost: $61.96 agent’s comission: 7%% $4.34 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $67.70 wholesaler to retail with 224.96% markup=$220.00 = retailer with 229.55%%markup= $725.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
COTTON poplin
SOFT PINK (PQ-19-1555TCX) SMOKE GREY
XS-S-M-L-XL
300
TRIM BUTTONS
N/A
LABEL
HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC MACHINE WASH COLD, TUMBLE DRY LOW, DO NOT BLEACH KNEE LENGTH SKIRT
CARE LABEL
ITEM DESCRIPTION
SIZE SPECIFICATIONS
USAGE/ PLACEMENT
COSTING fabric cost: $17.99/yd @ 2yd cut and make trim: $5.00 total first cost: $40.98 agent’s comission: 8%% $3.28 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $45.66 wholesaler to retail with 162.81% markup=$120.00 = retailer with 370.83%%markup=$565.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
100% COTTON DENIM
BLACK DENIM
XS-S--L-XL
300
USAGE/ PLACEMENT
TRIM BUTTONS
N/A
LABEL
HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC MACHINE WASH COLD, TUMBLE DRY LOW, DO NOT BLEACH MINI A-LINE SKIRT WITH TIE DETAIL
CARE LABEL
ITEM DESCRIPTION
SIZE SPECIFICATIONS
BACK CENTER SEAM
COSTING fabric cost: $17.99/yd @ 3yd cut and make trim: $7.00 total first cost: $60.97 agent’s comission: 8% = $4.88 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $67.25 wholesaler to retail with 197.40% markup=$200.00 = retailer with 182.50%%markup=$565.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
COTTON DENIM
BLACK DENIM
XS-S-M-L-XL
500
TRIM
FRAYED EDGES
BUTTONS
N/A
LABEL
HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC MACHINE WASH COLD, TUMBLE DRY LOW, DO NOT BLEACH DENIM CULOTTES
CARE LABEL
ITEM DESCRIPTION
SIZE SPECIFICATIONS
2”
USAGE/ PLACEMENT
BOTTOM LEG OPENING
BACK CENTER SEAM LEFT SIDE SEAM
COSTING fabric cost: $13.99/yd @ 4yd cut and make trim: $6.00 total first cost: $61.96 agent’s comission: 8% = $4.96 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $68.32 wholesaler to retail with 197.74% markup=$200.00 =
retailer with 250%%markup=$700.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
SILK SATIN
SOFT PINK PRINT DEEP ORANGE
XS-S-M-L-XL
500
TRIM
1”
BUTTONS
N/A
LABEL
HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC WASH COLD WITH ALIKE COLORS DRY CLEAN IF NEEDED WIDE LEG PANT
CARE LABEL
ITEM DESCRIPTION
SIZE SPECIFICATIONS
USAGE/ PLACEMENT
BOTTOM HEM
BACK CENTER SEAM
COSTING fabric cost: $24.99/yd @ 3yd cut and make trim: $7.00 total first cost: $81.97 agent’s comission: 8% = $6.58 duty rate: 0% sea freight: $.40 misc. $1.00 total landed cost: $89.95 wholesaler to retail with 122.35% markup=$200.00 =
retailer with 225%%markup=$650.00
BILL OF MATERIALS ITEM
DESRIPTION
COLOR
SIZE
QTY
BODY FABRIC
NOVELTY KNIT
MULTI
XS, S, M, L, XL
300
TRIM
RIBBED TRIM
BUTTONS
N/A
LABEL
HE HEAT TRANSFER /NO SWEATPATCH/ SELF FABRIC AT TRANSFER /
CARE LABEL ITEM DESCRIPTION
LONG SLEEVE KNIT SWEATER
SIZE SPECIFICATIONS
4”
USAGE/ PLACEMENT
SLEEVE CUFFS
MAIYA PLATHER SALLIE CHAMBERLAIN