Our Corporate Mantra

As a Marketing Agency with a huge mandate, we cannot achieve our goals if we do not collaborate and integrate our strengths as a team to build a strong corporate brand. Therefore as an institution we derive our capacity to deliver through the REVIDO mantra.

RELEVANCE

Let us always ask ourselves; “Does this meet the important needs of Kenyans and our export market.”

DOMINANCE

Let us seek to create such a strong emotional connection with Kenyans and our export market so that they rally behind Kenya and our exports

VISIBILITY

Let us seek to connect, engage, inspire and make meaningful connections with Kenyans and our exporters

Activities, Brands, Products and Services

Activities

The Agency’s mandate is to implement export promotion and nation branding Initiatives and policies to promote Kenya’s export of goods and services. The Agency’s Core activities include: -

1) Product, Market Development & Promotion

2) Nation Branding of the country & exports products

3) Research, Innovation & Market intelligence

4) Export Trade Information & E-Commerce

5) Branding

Our Services

Export Trade Information Services:

The Agency collects, collates, stores, analyses and disseminates trade information to support enterprise competitiveness. In addition to the market research findings, the Agency obtains export market information from credible sources such as the International Trade Centre (ITC), World Trade Organization (WTO), trade promotion organizations including the Japan External Trade Organization (JETRO), Centre for the Promotion of Imports from Developing Countries (CBI), among others.

Information is accessible by the public through print and electronic media and business library Through Resource Centre, the Agency provides business counselling services to potential and existing exporters. CBIK services will be decentralized further to cover more counties. The Agency also promotes the use of ICT platforms to enhance brand exposure and export transactions for Kenyan enterprises in the international markets.

International Market Development and Promotion

The Agency undertakes to identify export market opportunities for Kenyan products and formulate appropriate market entry and penetration strategies. This will be realized through informed market research and surveys findings, trade missions, contact promotion programmes, buyer/ seller meetings, trade fairs and exhibitions and inward buying missions.

On an annual basis, the Agency develops the Kenya Export Market Development Programme (KEMDP), which lists prioritized promotional events to guide its export market development activities.

Enterprise and Product Development

The Agency enhances competitiveness, expansion and diversification of Kenya’s exports through interventions in product development and adaptation such as product design, value-added processing, packaging, labelling, branding and enhancement of exporting skills at both sectoral and firm levels. In addition, the Agency facilitates the mainstreaming of export-oriented producer groups particularly the youth, women and other marginalized segments of the community into the export process.

Market Research & Surveys

The Agency conducts research and surveys in prioritized markets to identify export opportunities. In response to the market survey findings, supply surveys are carried out to determine the supply capacity in the country for the identified export opportunities. These findings inform the appropriate export promotion strategies to be employed in the target markets. These findings are crucial in providing actionable market intelligence which is disseminated through the Resource Centre.