KEPROBA Annual Report 2019-2020

Page 9

ANNUAL REPORT & FINANCIAL STATEMENTS FINANCIAL YEAR ENDING JUNE 30, 2020

Corporate Mantra As a Marketing Agency with a huge mandate, we cannot achieve our goals if we do not collaborate and integrate our strengths as a team to build a strong corporate brand. Therefore as an institution we derive our capacity to deliver through the REVIDO mantra.

CORPORATE MANTRA

DOMINANCE

RELEVANCE Let us always ask ourselves; “Does this meet the important needs of Kenyans and our export market.”

Let us seek to create such a strong emotional connection with Kenyans and our export market so that they rally behind Kenya and our exports

VISIBILITY

Let us seek to connect, engage, inspire and make meaningful connections with Kenyans and our exporters

Activities, Brands, Products and Services Activities The Agency’s mandate is to implement export promotion and nation branding Initiatives and policies to promote Kenya’s export of goods and services. The Agency’s Core activities include: -

01

Product, Market Development & Promotion

02

Nation Branding of the country & exports products

03

Research, Innovation & Market intelligence

04

Export Trade Information & E-Commerce

05

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