M Magazine #10

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The Celebration Issue No.10

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Take a big chunk out of this awesome gruesome fall issue No. 10, The Celebration issue of M Magazine. Come meet the fatal beauties we have lined up for you to fall in love with. Make Up Store launches its fall look Whisper, a look inspired by vampires and dark seductive forces. Page after page you can read all there is to know about shading and how to use the right foundations for a perfect result. Be aware, you may never again look at yourself in the same light. Enter a magazine filled with inspiration and ”how to schools”, such as eyewear combined with makeup or learn how to apply that ever so fascinating sparkle. We also take a sneak peak at what Christmas holds in store for us. But before the holidays we have a long dark fall season, so get those nails done like in ”Captured” or stay inside when night falls… To celebrate this issue, No.10, we have packed this number with more interviews and stories than ever, for you to be swept away by. Do not miss the free group course offer in the back of the magazine, that we give away as an extra treat in celebration of this special occasion. Finally, let the show begin my friends. Come out, come out where ever you are creatures of the night. Take a walk on the wild side! PHOTOGRAPHER:Thananon Thanakornkarn MAKE UP ARTIST: Surapree Achirakul MODEL: Hawa Ahmed

Peter Hammar www.makeupstore.se

2   Nigel Stanislaus   4   Whisper 16   Mika Liias 18   Latex Love 26   Ruby Red Love 32   Hardcore 38   Jukka Suutari 40   New York, New York 48   Species 53   How to apply 56   Kylie Minogue 58   Brushes 59   Cover All Mix 60   Goth 68   EMD 70   Go Shoppoholic 76   Fatal Beauty

84   Johanna Frenne 86   Urban Creatures 96   Andiyanto 98   Starlets 106  Jonas Hallberg 108  Sparkling Eyes 114  Alexandra Charles 116  Revenge 124  Roland Hjort 128  Captured 132  Gallery 138  Black Widow 146  SPA 148  Alexandra Alberti 150  How to wear glasses 160  Hot Lips 166  Black Out

Editor in Chief Editor Publisher Art Direction Contributing Photographers

Contributing Writers Contributing Make Up Artists

Contact Print

174  176  184  186  188  190  184

Terri Niitti Jet Set Maria Gabreil Ertas Become a VIP Backstage World of Colour In Our Stores

Peter Hammar Greta Sjöbom Mika Liias Elin Widing Hesselboms Universum James Demitri, Thananon Thanakornkarn, Nakarin Phopan, Rodrigo Varela, Jaroonrat Vitoosuwan, Sittipun Chaitherdsiri, James McKenzie, Gary Sloan, Elisabeth Frang, Ken McKay, Sven-Anton, Knotan, Thomas Mead, Thérese Aldgård, Supasit Srisawathsak, Niklas Alm, Pinky Mirror, Carlos Norlén, Andreas Kock, Kristine Wreyford, Pierre Björk, Mikael Eriksson, Ben Regent, Jenni Porkka, Sakari Majantie, Steven Chee Maria Mourikis, Greta Sjöbom, Peter Hammar, Maria Luthelius, Elaine Fong Olle Johanson, Nigel Stanislaus, Surapol Limvanich, Soravudh Chatrakul Na Ayudhaya, Surapree Achirakul, Kochakorn Wattanasiri, Nora Kirkpatrick, Fredrik Stambro, Pom-Vinij Boonchaisiri, Alexandra Olsson, Åsa Östergren, Marcus Rökman, Lillis Hemmingsson, Rebecka Hellander, William Värnhild magazine@makeupstore.se Hansaprint Special thanks to O´Sira who have supported and guided the team of photographers, stylists and makeup artists in Thailand. All rights reserved. Reproduction in whole or in part without written permission from Make Up Store Sweden AB is strictly prohibited. M welcomes new contributors but can assume no responsibility for unsolicited manuscripts or photographs. © 2008 Make Up Store AB.

Nigel´s three favorites: Eyedust 24 Carat Lipstick Black Orchid Skin Serum

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– profile makeup artist australia –

Nigel Stanislaus TEXT BY: Maria Mourikis PHOTOGRAPHY BY: James Demitri

Originally from sunny Singapore, Nigel Stanislaus is a ray of sunshine in the Australian beauty industry. Working on a range of both Australian and international celebrities, Nigel brings his vivacious personality and strict eye for detail to every job he is booked for. Nigel first became interested in makeup while working as an apprentice at a high end color forecasting company in New York City. Here, he experienced and learned first-hand about the wonderful world of colors and their effect on the fashion industry worldwide. Working with premier designers and industry people from around the United States, Nigel stumbled upon a chief Makeup Artist who introduced him to the concept of makeup artistry as a profession. He basically introduced me to the world of beauty, he says. Back home, Nigel set the foundations for his brilliant career by completing a six-year double degree in Fashion and Graphic Design. While studying, he found it difficult to get makeup out of his head. I would study half the week and do makeup the other half! I never stopped doing makeup, not even during holidays, he says. Nigel worked tirelessly perfecting his technique by gathering insights from renowned Makeup Artists and teaming up with some of the best in the Australian beauty industry, such as Rae Morris. When I was growing up, I really loved the principles and concepts of the late Kevyn Aucoin, as well as Laura Mercier and Charlotte Tilbury. Pat McGrath is also pretty amazing and very inventive. Closer to home and to my heart, Rae Morris has got to be my number one mentor, he says. Essentially self-taught, Nigel has had a rich and extremely varied makeup education. He is constantly honing his abilities by picking up tips from his mentors and drawing inspiration from his theoretical studies. Concentrating on fashion history and different genres, Nigel loves to preempt trends and create looks that are truly unique. After 12 years in the industry, Nigel has established a reputation for his attention to detail.

I can get pretty obsessive with eyes, brows and lashes. I love to titillate my viewers by mixing in different methods of color-layering, different textures and different finishes.

have worked has really opened up my views on life and the world Sometimes I can create a look based on a way a woman dances or speaks, he explains.

I do my skin in a special way too; people may have heard me saying, I want my skin to look expensive! If I do not get a good finish, I never hesitate to wipe it off and start again.

As well as traveling to luxury locations, another perk that Nigel enjoys is being able to play and experiment with new products and colors. This sounds really dorky, but getting to be the first to learn and play with new cosmetics and products is quite interesting for me, he says.

My advice is, just like a Chef knows the right amount of seasoning to add, a good Makeup Artist knows when to put down the brush, he explains. This glowing reputation has secured Nigel numerous opportunities, working in many locations around Australia and Asia with some extremely prominent celebrities. I have been on shoots and music video jobs, both solely and in a team, with clients such as Snoop Dog, Sophie Monk, Darren Hayes, Peaches Geldof, Michael BublÈ, Linda Evangelista, Catherine McNeil, Natalie Bassingthwaite from the Rogue Traders, Grinspoon and many more! he says. This is not to say that the life of Nigel Stanislaus is all glamorous shoulder-rubbing with fabulous celebrities. Nigel has definitely paid his dues in some pretty crazy circumstances. Once I was instructed to work in the back of a speeding car while trying to get to the next location for a shoot! (laughs) Another time I had to do makeup on board a luxury yacht with my legs anchored desperately to the floorboard trying to apply a red-lip in the chopping ocean somewhere off the coast of Byron Bay, Australia! It was nauseating! In the end, the model and I just looked at each other and burst out laughing at how ridiculously demanding the situation was! I love the adrenaline that these challenges give, he says. Like a true artist, Nigel gathers inspiration from all aspects of his life. Being an avid traveler, culture and different lifestyles are also very important to him. Meeting the locals in the different locations I

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It was a fellow colleague who introduced Nigel to the wonders of Make Up Store. They told me how amazing the products are The variety of colors and choice of finishes; satin, sparkly, matte, shiny, shimmer, dewy are all great! he says. Nigels favorite product is the Glitter Eyeliner. It is dazzling and it always adds extra punch to colors! It has NEVER failed to brighten someones day and makes them feel extra special. It is my secret weapon! he says. As a recommendation to the everyday woman, however, Nigel suggests the Extra-Long Black Slanted Tweezers. ìItís precise and it works like a dream! I salute a woman if she is confident enough to go and face the world with nothing but sunblock, but I wonít forgive her if she has terrible brows. I cannot stress enough how important it is to look after you brows, just like skin and fresh breath!î he says. So what is in stall for the future of Nigel Stanislaus? I let my job take me where ever it leads me. I canít control what happens to me as my career, as it is based on a popular culture basis, but what I can do is be passionate about my job and hope that this leads to more opportunities for me! I would love to be based in New York again. Working hand in hand with the worldís best designers and photographers would be a real treat! I will let you know when I lunch with Lagerfeld or sip a cocktail with De La Renta!

Microshadow Dagger Microshadow Plum Microshadow Nightfall Eyedust Demon Eyedust Vampyra Eyedust Nightmare Blush Metal Cherry

Lipstick Something New Lipstick Something Old Microshadow Champagne Microshadow Tie Microshadow Lingerie Microshadow Diana Lippencil Something Borrowed Lippencil Something Blue Eyepencil Invitation Fragrance I Do

Lip&Cheek Tint Lipstick Dawn Nailpolish Anna Nailpolish Johanna Eyelash Vampyra Fragrance Whisper

PHOTOGRAPHER: Thananon Thanakornkarn MAKEUP: Surapol Limvanich, Soravudh Chatrakul Na Ayudhaya FASHION ASSISTANT: Nathaphol Nimnuan STYLIST: Sirivong Sukasemsin HAIR: Lili CLOTHES: ZIFF by SIPPHANAN SHOPTHANG MODELS: Hawa Ahmed, Madelen Möllard / Mikas, Annie Oliv M  |  4

Matt Foundation Vanilla Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Dawn Mixing Liquid

Fearsome sounds from the deep Transylvanian mountains sweep through the night and bring out the dark, mystical forces. There are Whispers from trees in the old forest along with hissing brides as they come alive at night. The mysterious shadows of the brides sweep over the wet stonewalls. Everyone and everything is getting prepared for the ball. The look evokes thrills as the women pass by with horse and carriage. Their cool beauty is distinguished by their sheer skin and smoky eyes reflected in the dark purple red lips. At the ball dance floor she sweeps to the violinist tones. Her hair, makeup and dress are a fantastic ensemble. The Whisper woman is graceful and elusive.

Since immemorial times, darkness has been associated with mystery. Make Up Store has taken some of the inspiration from the sensual darkness and created a cool classic beauty. The elements are also inspired by the urge to be a modern urbanized woman. With Whisper Make Up Store wants to inspire and lure out hidden beauty within, no matter what your goals and visions are. The collection also includes a fragrance called Whisper. The perfume opens with spicy tones of musk and patchouli. It is followed by a seductive scent of jasmine and rose. The perfume ends with top notes of orange and tangerine.

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If your lipstick is matt, you can easily get it to shimmer by mixing it with an eyedust or by finishing off with a lipgloss.

In this story we teach you how to use foundation and powder. Within cosmetics, a base should include a foundation, concealer and powder to give your face structure and color. Foundation yields an even skin texture and hue. Concealar neutralizes the appearance of spots, superficial vessels, dark rings under the eyes etc. Because powder fixates the foundation and concealer, it will prolong the longevity of the base upon which you are to apply eye makeup and rouge.

Matt Foundation Vanilla Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Dawn Mixing Liquid M  |  6

Matt Foundation Vanilla Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Dawn Lipstick China Red

Apart from applying water-resistant eyeliner, you can easily paint your own false eyelashes. Mix the Mixing Liquid and Microshadow Pollution and paint new eyelashes under the eye using Eyeliner Brush. M  |  7

To maintain a matt complexion during the day or evening, just use the product Oil-blotting Paper. Tear off a small piece and dab the areas that have become shiny. The paper will absorb the excess oil. Then brush a little powder onto the face and it will once again look matt.

Matt Foundation Vanilla Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Dawn

Many customers ask about the difference between loose powder and compact powder. A loose powder can easily fixate heavy makeup; i.e. ‘Studio Foundation’. Load your powder puff with large amounts of loose powder and affix the foundation. Loose powder can also be applied with a sponge or powder brush. A compact powder can likewise be applied with a powder puff, sponge or powder brush. Hence, the difference between the two products is found in how you wish to mattify your skin and not in the actual powder itself. Many people store their loose powder in the bathroom and keep their compact powder in the handbag. M  |  8

When choosing a foundation, assess your skin’s natural undertones (yellow, pink and green). Test your foundation from the cheek bone to the neck. If your foundation blends in well with your own skin color, you have chosen the right shade. Make Up Store’s professional makeup artists can help you find a foundation that addresses your specific needs and suits your skin tone.

Use the lip and eyebrow fixer Stay in Shape to avoid your lipstick from bleeding. Fill in your lip contours with Angelbrush #110 and Stay in Shape and then apply your lip pencil and lipstick.

Studio Foundation Espresso Matt Foundation Vanilla Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Microshadow Dagger Microshadow Nightfall Cybershadow Crow Eyedust Demon Lipstick Dawn Lipstick China Red Nailpolish Johanna Stay in Shape M  |  9

How to achieve lustre on the body? First oil in your body with Body Lotion Shimmer, then apply the product Body Velvet. You can see the result on the model Hawa.

Sport Foundation Frappechino Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Dawn Stay in Shape

Because powder has a tendency to accentuate fine lines and dry patches, avoid application on these regions and in regions where the color is too light. A powder should fixate your foundation and mattify your skin. The color of the powder should match your skin tone. Powders that are too dark spoil the integrity of your base. M  |  10

Sport Foundation is a thinner foundation suitable for people who want an even skin tone without looking made up.

Sport Foundation Frappechino Studio Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Dawn Body Lotion Shimmer Body Velvet

Avoid too much pigment on your rouge brush by tapping the tool once on your hand before applying the color. Gradually build up a fresh-looking shade. Excess rouge can easily be absorbed with a makeup sponge. You can also apply an overlying layer of powder.

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An easy everyday look can be achieved with a base makeup and rouge. Also sweep the rouge brush across the eyelids to bring depth to your eyes and give your makeup a fresh and harmonious look.

Studio Foundation Espresso Matt Foundation Vanilla Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Dawn Eyelash Vampyra

For a very pale look, don’t bother to fill in your eyebrows. Form them with the help of Brow Set Fix and then powder the eyebrows with your powder. M  |  12

The base will give an even skin tone and structure to your face. A base makeup initially camouflages your natural features, only to reaccentuate them with the help of eyeshadows and rouge. It gives you the oppurtunity to accentuate certain facial features and redirect attention to your lips or eye makeup.

Fix your makeup to last all day long with the product Face Mist. Spray the face with Face Mist when you have applied your makeup to fix it, the product also contains nourishing ingredients which re-moisten your skin. M  |  13

If you want to apply a false tattoo, just use Mixing Liquid and Microshadow Pollution. Paint on the picture you want and finish by powdering the tattoo.

Matt Foundation Vanilla Dual Foundation Helsinki Eyepencil Black Microshadow Pollution Cybershadow Crow Eyedust Demon Lipstick Devil Crystal Lips Virgin Brow Set Fix M  |  14

Dual Lipgloss Foundation Pot Princess Helsinki Eyepencil Eyedust Dust Black Microshadow Lipgloss Pot Queen Pollution Cybershadow Blush Matt Glory Crow Eyedust Blush Shimmery Demon Dynasty Lipstick Microshadow Dawn Glam Peach Nailpolish Microshadow Johanna Powdery Nut Mixing Microshadow Liquid Her Majesty Lipstick Crown

The product line in the look Dusty Queens have both matte and shimmery products. For lustrous skin, use Make Up Store’s Body Velvet after Exotic Body Buttter.

Are you unused to attaching false eyelashes? Get help from the Eyelash Applicator tool. The applicator looks like a large clamp which you hold the false eyelashes with. The clamp is formed so that you can easily attach the lashes as close to your natural eyelashes as possible. Hold still for approximately 30 seconds and then release. M  |  15

– profile CEO –

Mika´s three favorites: The Creme Eye Cooling Stick Home SPA M  |  16

– profile CEO –

Mika Liias TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Nakarin Phopan

We are sitting on the lush terrace of Mika Liias and talking about the makeup empire that Make Up Store has become in only 12 years time. More than 170 boutiques in more than 20 countries prove the company to be one of the fastest growing. Despite its growth and unbelievable success, Mika is a down-to-earth person. He has green fingers and especially enjoys gardening and caring for the plants which crowd the roof terrace of the apartment. How does a person in his position think? I want to get the soon to be 40 year old entrepreneur to talk about the past, present and future in this interview. ”Everything started in 1996. I had by then already founded Sweden’s first makeup school, International Make Up Center. Relatively soon I realized that I couldn’t get hold of quality makeup at reasonable prices. So, I decided to make my own cosmetic brand which would fill this function. Make Up Store was born. Soon, I had created my own cosmetics line together with hand picked suppliers. The first boutique opened its doors and the cash take for the day was SEK 38. Then I wondered what I had gotten myself into; but I had dared to make a commitment”, says Mika. ”Since then, everything has, more or less, just kept rolling. The reasons I succeeded in creating a well reputed brand name in such a short time are due to a number of factors. When everything started, I decided I would not advertise about the company. I had to change this rule when people heard about Make Up Store, but didn’t know where we were located. Even today, we advertise relatively little compared with other companies. My idea was to always let the products speak for themselves”. ”Another factor is that I always work with the

vision that Make Up Store is and will be an educational cosmetic brand. As a result, we hold courses for both groups and privately. All personnel working with us are educated makeup artists. This is so that our customers will buy products they need and want. We don’t sell products without the knowledge of how they are to be used. In this way, we get satisfied customers who willingly share their experiences with their friends. We have, in addition, placed informative signs throughout the boutiques which describe the product and how it is to be used”. ”It’s also true that our cosmetic products are of extremely high quality. Swedish brands are world renowned for their quality, but this is never anything we have used in our marketing. Many of our products have been praised around the world. Just lately we were awarded a prize for our fantastic eyebrow product Tri Brow. Other products which have been awarded are our concealer Cover All Mix which neutralized beauty blemishes using anti-pigment creams”. That Make Up Store is an educational cosmetic brand can be seen by the printed material produced. There are detailed product brochures on the assortments which the customer can take home and study more in depth. Twice a year our inspirational glossy M Magazine is also published. The one you are holding in your hand is our Celebration issue No.10. ”M Magazine is a unique makeup magazine. In this forum, makeup artists and photographers from the entire world gather to inform us of their own makeup tips. The magazine contains schools and tips on how to apply makeup and interviews with interesting people who either work on stage or behind it with Make Up Store products. The idea of M Magazine is exactly as our campaigns, they are supposed to inspire, not dictate”. M  |  17

Further, Mika tells about a company with a clear business concept. ”This is something which is important to preserve carefully in order to strengthen the brand position on the market. Whether you visit a boutique in Vietnam or in Colorado, you will feel like coming home; all the boutiques have the same decor and assortment”. So, clear guidelines are another prerequisite for success and that is what they have done. The company is expanding at a high rate. ”But it is not just the company that has grown”, continues Mika. “Our assortment has increased with new product groups according to the requests and needs of the customers. We have introduced a fantastic Home SPA series. The community today holds an incredibly high tempo and it is important to take good care of your self and try to spare a little personal time. Even the lip and eyebrow pencil assortments have been extended. There are all kinds of colours as well as pencils with different functions. There are harder pencils for the person who wants sharp clear lines or softer pencils for those who want smudged eyes. The nail polish has also been put in order. The pencil is specially designed to allow for easier application and everything from matt to glittery lacquer is available in different colours. There is, quite simply, something for everyone”. So, what is the next goal, it feels as if the success story is complete? ”No, you can’t reason like that”, laughs Mika. “We struggle the whole time to become better. Make Up Store is exactly like my plants here on the terraces. It has to be nurtured and cared for in order to grow and thrive”.

The material latex is a mixture of the sap of the Heva Brasiliensis tree and natural rubber which is made from the condensed sap from the same tree.

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PHOTOGRAPHER: Thananon Thanakornkarn MAKEUP: Surapree Achirakul FASHION ASSISTANT: Nathaphol Nimnuan STYLIST: Sirivong Sukasemsin HAIR: Lili CLOTHES: ZIFF by SIPPHANAN SHOPTHANG MODELS: Hawa Ahmed / Mikas, Oscar / Mode Models M  |  19

In this story we teach you how to highlight and shade. Within cosmetics, the face can be re-shaped with techniques known as shading and highlighting to give you three-dimensional facial features. Highlighting, which accentuates facial features, is achieved with products that contain shimmer and luster. Regions that can be highlighted include the peak point on your cheekbone, the upper nose bridge and around the contours of your lips. In the fall, Make Up Store is introducing Mascara Sealer which makes any mascara waterresistant. If you want a makeup base which withstands damp environments, you should use Studio Foundation.

Studio Foundation Espresso Cover All Mix Dark Blush Lush Eyedust Darkness Eyelash Doll Eyepencil Black Gloss lips Ho-Ho Drama Mascara Black

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Natural negative shades include the hollow section in the inner corner of the eye (also known as the negative crease line), the downward shade on the outer corner of the eye as well as the distinct lines from the nose to the mouth, drooping lips and wrinkles caused by frowning. Negative shadows should be highlighted.

Studio Foundation Espresso Cover All Mix Dark Blush Lush Cybershadow Crow Cybershadow Silver Eyedust Darkness Eyepencil Black Lipstick Black Orchid Microshadow Lemon Eyelash Baby Body Velvet

Positive shadows are beautifying and should be enhanced with shading. Positive shadows include the crease line, the hollow below your cheeks and the shadow underneath your jaws.

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The forehead, temples, sides of the nose and jaws can be highlighted or shaded. If you imagine a horizontal line across your face, the ideal look has the following measurements: Forehead (between the right and left hairlines) should measure 12 cm. The distance between the right and left cheekbones should be 13 cm. The right jawline to the left jawline should measure 11-11.5 cm. The total length of the face (from the hairline to the jaw) should equal 18 cm. Regions that are too small or too short can be highlighted. Regions that are too large or too wide can be toned down by shading. On a darker complexion, Microshadow Lemon works excellently as a highlighter to set off the cheekbones.

Studio Foundation Espresso Cover All Mix Dark Blush Lush Cybershadow Crow Cybershadow Silver Eyedust Darkness Eyepencil Black Lipstick Black Orchid Crystal Lips Virign Microshadow Lemon Eyelash Baby Nailpolish Mika M  |  22

Dark colors enhance existing shades on the face and minimize larger areas. Light colors dampen natural shades but also magnify small sections. People who are considered beautiful have one thing in common. Their faces are symmetric and proportional. The ideal placement of the eye is as follows: one eye should fit between your eyes. A half an eye should fit between the outer end of your eye and the hairline. Because very few people fulfill these requirements, shading and highlighting are employed. Measure the distances with a brush in front of your eye and correct with shading and highlighting.

Studio Foundation Espresso Cover All Mix Dark Blush Lush Cybershadow Crow Cybershadow Silver Eyedust Darkness Eyepencil Black Lipstick Black Orchid Crystal Lips Virign Microshadow Lemon Eyelash Baby Nailpolish Mika M  |  23

Studio Foundation Espresso Cover All Mix Dark Blush Lush Cybershadow Crow Cybershadow Silver Eyedust Darkness Eyepencil Black Lipstick Black Orchid Crystal Lips Virign Microshadow Lemon Eyelash Baby

How to correct your nose. If your nose is flat and wide, shade the sides. If your nose is crooked, rectify it with a highlighter along a straight line on the bridge of your nose. If you have a long nose, shade the tip of the nose. If your nose is small and short, highlight the bridge and tip of the nose. Always remember to blend the colors with a sponge to remove visible lines and edges.

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P O W E R E D B Y N ONS T OP TE L E V ISI ON

BRING THE

GLAMOUR HOME Star! is the channel where the Hollywood stars meet top-models from Paris. Keep yourself updated 24/7 with the latest in fashion, movies, celebrities, awards and Hollywood news. Star! broadcasts live from exclusive awards such as the Emmy® Awards and the viewer gets complete access behind the scenes on the biggest movie sets. nonstop.tv M  |  25

Available in stores from December 2008 Microshadow Shimmery Bell Eyedust Mistletoe Glitter Eyeliner Holiday Glam Gloss Lips Ho-ho Nailpolish Kantima

CREATIVE DIRECTOR: Peerapong Pongprapapan PHOTOGRAPHER: Jaroonrat Vitoosuwan MAKEUP: Kochakorn Wattanasiri STYLIST: Nathacha Odpanya STYLIST ASSISTANT: Pitipong Pongdam HAIR: Tongsai Prombuad FASHION ASSISTANT: Nathaphol Nimnuan MODELS: Chelsea /WM Models, Larrisa /Mode Models, Katya N /Apple Models CLOTHES: Kevin M  |  26

A sneak peak at Christmas

Make Up Store shows luxurious beauty filled with Ruby Red Love. The influences come from the happy seventies and totally shine with warmth. The Christmas star or Euphorbia Pulcherrima, as it is called in Latin, is an important symbol for the look. The flowers’ richness in colors shows the broad nuances of the campaign. Playfulness and fantasy are borrowed from the 70´s colorful wallpapers. MAKE UP STORE uses the patterns creative and soft shapes in the look. This shows in the harmonious makeup. Community and joy are the keywords where the door to a snug home is open for everybody. The look is truly compassionate and inclusive as the products will suit both you and your friends. The lips have the red color of love. The glamorous eye makeup has a soft globular line, just like the fabulous movie stars once had and Kiss-proof red lips with glamorous eyes flirting happily. M  |  27

Cover All Mix Studio Foundation Ultra Microshadow Shimmery Bell Microshadow Champagne Eyedust Misteltoe Eyepencil Duchess Blush Chic Lippencil Russian Lipstick China Red Drama Mascara Black

Use the concealer Cover All Mix to hide blemishes on your face, for example, dark bags under the eyes. You can even use the beige concealer as a primer for the eye so that your eyeshadow will last longer.

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Use the Blush Nut to highlight your cheekbones. Take a chance and apply the same rouge to the globular line for a soft and natural makeup.

Matt Foundation Vanilla Microshadow Shimmery Bell Microshadow Champagne Eyedust Misteltoe Eyepencil Black Blush Nut Lippencil Russian Gloss Lips Ho-Ho Drama Mascara Black M  |  29

Rouge can be applied in several ways and the shape of your face determines the method. A rouge is usually applied along the cheekbone. Place your finger below the bone to determine its shape. Note that the cheekbone continues upwards close to the nose. Apply the blush along the shape of your cheekbone, brushing underneath it and continuing upwards to accentuate it. Choose a color according to your personal taste. A brown rouge is usually selected; i.e. ‘Blush Nut’. The technique is called shading.

Clear forms can be applied in different ways. If you have filled in the area from the globular line upwards with Mixing Liquid and Microshadow Pollution, you can even use a primer, Eye Primer Clear in the desired form and then apply your eye shadow using an Eyeshadow Brush Small.

Studio Foundation Ultra Microshadow Pollution Glitter Eyeliner Gold Glitter Eyeliner Holiday Glam Cake Eyeliner White Microshadow Champagne Eyedust Misteltoe Eyepencil Duchess Blush Nut Lippencil Russian Lipstick Devil Drama Mascara Black M  |  30

Microshadow Shimmery Bell Microshadow Champagne Eyedust Misteltoe Eyepencil Black Blush Nut Lipstick Crown Lippencil Natural Drama Mascara Black

In this picture, the lips are well-painted in a natural shade. Start by covering your lips with a foundation and powder. Then fill in the lip contours with Lippencil Natural and finish off with Lipstick Crown. In this way you get pale lips which last longer. M  |  31

The music genre Punk developed during the 1970’s into a heavier music genre which was named Hardcore. The difference between Punk and Hardcore is that the latter has clear elements of metal music, like hard rock. There is also a genre which is called Hardcore Techno and this is Techno with an extremely high tempo. Hardcore is a little more of everything.

PHOTOGRAPHER: Sittipun Chaitherdsiri MAKEUP: Olle Johanson FASHION ASSISTANT: Nathaphol Nimnuan STYLIST: Nopphasit Varittinanom HAIR: Chatchai Pingapechart MODELS: Madelen Möllard /Mikas

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In this story we teach you about colours. The three primary colors, red, yellow and blue, can be mixed to create other colors; also known as secondary colors. Blending red, yellow and blue will give you grey. Yellow is a warm color and blue is a cold color. Red is neither warm nor cold. Therefore, a shade with yellow undertones is considered warm, and colors with blue undertones are cold. Purple is a cold color because it contains red and blue undertones. Orange is a warm color because it is a blend between red and yellow. Green can be warm or cold, depending on the balance between its blue and yellow undertones.

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Neutralizing colors dampen the appearance of other colors, and are created by mixing the primary colors (red, yellow and blue). If you have a red spot, cover it with green (yellow and blue). If you have blueish dark rings under your eyes due to superficial vessels, neutralize their appearance with orange (yellow and red). Make Up Store’s concealer ‘Cover All Mix’ includes these three parts.

In this picture, a fully covering eye shadow of Mixing Liquid and loose glitter has been applied. Dip the brush in fluid and then in the glitter. Then press the glitter onto the eyelid.

An orange concealer to neutralize blue pigments. A green concealer to neutralize red pigments. And a beige concealer to dilute the other shades or lighten sections of your face. Make Up Store also sells separate concealers that only neutralize red or blue pigmentation or lighten facial regions – depending on your personal needs. Neutralizer in stores later this fall.

Mixing Liquid Glitter Gold Glitter Energy Glitter Starry Glitter Galaxy Eyelash Style M  |  34

To create the painted feeling on the body, mix Eyedust Sunrise together with Blend & Fix. A creamy product is created which can easily be applied. If it is a firm eye shadow, scrape a little pigment off with the help of the handle of the brush and mix with Blend & Fix.

Microshadow Lemon Cybershadow Ra Microshadow Sunrise Microshadow Pollution Glitter Energy High Tech Lighter Sundust Mixing Liquid Blend & Fix

Complementary colors are shades that reinforce and accentuate other colors. The following chart shows which shades bring out the color of your eyes. Blue eye color = orange, terra cotta or redbrown eyeshadow. Green eye color = red or bronzelike eyeshadow. Dark blue eye color = Yellow, mustard or golden eyeshadow. Red brown eye color = Green, greyish green or brownish green eyeshadow. Gold brown eye color = Purple, greyish purple or violet blue eyeshadow. Brown eye color = Blue, grey blue or grey eyeshadow. Dark brown eye color = White or silver eyeshadow. M  |  35

Professional Makeup artists work with brushes to apply makeup. Good tools are key for a successful makeup. Brushes made of real hair fit dry and powdery products, while brushes with synthetic bristles are more suitable for creamy products. Invest in a good kit with quality brushes. Wellmaintained brushes have a longer shelf life and justify the purchase. Wash your brushes once a week with your makeup remover. Squeeze the water out of the brush along the bristles with a towel. Brushes should always airdry in a horisontal position to avoid water entering the shaft and dissolving the adhesive. You can also desinfect your brush with Make Up Store’s Brush Cleaner. The colour on the cheeks is painted in the following way: Prime first using High Tech Lighter Sundust. It is a creamy product which works excellently as a primer. A mixture of Cybershadow Ra and Microshadow Lemon has then been applied. When priming with a moist product, the colour of the eyeshadows is intensified.

Microshadow Lemon Cybershadow Ra Microshadow Sunrise Microshadow Pollution Glitter Energy High Tech Lighter Sundust Mixing Liquid Blend & Fix

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You can easily mix your own lip colour with the help of Eyedust and the lip gloss Crystal Lips Virgin. In this case, a yellow lip product has been used. The more Eyedust you mix into the lip gloss, the stronger the colour becomes.

Crystal Lips Virgin Microshadow Sunrise M  |  37

Jukka´s three favorites: I love the eye shadows. They’re so easy to work with. I also love the eye pencils for their perfect texture. Lipsticks for their great colors and texture.

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– profile makeup artist canada –

Jukka Suutari TEXT BY: Peter Hammar PHOTOGRAPHY BY: James McKenzie

He has been a world champion level dancer in Europe and North America for 20 years and has held the position of Artistic Director for a successful Finnish dance company for several years. He has collaborated with such artists as Boney M, Geena Davis, Renny Harlin and Ricky Martin. And now, he is making his mark in Canada. After graduating the COMPLECTIONS INTERNATIONAL ACADEMY in Toronto, Jukka took part in ANNUAL MAKE UP FOREVER - A Makeup Artist competition and won the first place. From there on, nothing has stopped him in his flying career. How would you describe yourself? I’m definitely a fun-loving person. I love to work and sometimes, maybe, I work too much for my own good. Sometimes, I’m too serious and very critical of my work. I try to “think outside the box”. I love high fashion, the “drama” of Haute Couture! Dior, Galliano, Gaultier, Alexander Mc-Queen and such. They inspire me! Tell me about your career and education. I was a professional World Champion level dancer before entering the world of Make up and hairstyling. I started with hair first, studying in Finland. I ran my own hair business, but was drawn back to the world of dance. I performed around the world in over 40 countries from Alaska to India to Australia. I have always been interested in cosmetics, and after doing makeup for the shows for so many years, it seemed only natural to pursue it as a career. After a rather nasty back injury, the time was right for me to move on with my dream. Moving to Canada was a big step in my life and there were a lot of important changes for me. Not only did I have to refresh my hair skills and study to be a makeup artist, but I also started a new life in a new continent. When and where did your interest in beauty, fashion & makeup start? I believe it has been an interest of mine since a young age. Working in showbusiness, it just grew stronger. Showbusiness fostered my love of colors, the ability to change one’s persona and the fun of enhancing ones beauty. This is what got me really interested in the field of makeup artistry. During your career, which is/are the most exiting assignments? I’ve been very lucky to have had good fortune to meet good people, photographers, stylists and Art Directors etc.. All the necessary steps to take you forward with your career. I love do-

ing photo shoots. Working with such models as Sofi from Supreme Modelling Agency, NYC and Alex Loomans from Elmer Olsen Models was a great experience.LThese models are on pages of VOGUE etc all the time. Of course, my very first published editorial was also a great experience too! Do you have any advice for those who want to be in the beauty industry? Don’t give up on your dream... This industry can be hard, stay focused and picture yourself where you wanna be and work hard towards it! What are you working with right now that you can share with us? At this moment, I am working on three big shoots. It is for a fashion magazine. I am doing an eightpage beauty story that I created; and two other editorials, where I have the key responsibility for Makeup and Hair. At the moment, I am with two different agencies. One is Artist’s By Timothy Priano in USA - and PLUTINO GROUP here in Canada. I pretty much go wherever I am called. What do you think is the future in beauty & makeup trends? Trends change very often. The classic looks are here to stay. I think the future will bring a wonderful contradiction with a trend towards more natural looks, but also towards a wonderfully creative and exciting use of color. I think the use of lots of color will expand to mainstream as well. What are you doing in 10 years? Dreams and hopes. I would like to see myself in a well-established company, where I can work on the creative team. I would also like to teach. I remember the time when I was studying to to be a makeup artist. There were those “Aha” moments, when you realize more about makeup and structure etc.. I wish to, someday, create these moments with the next generation of makeup artists. Do you have a motto? “Sometimes you have to go far to see close”. This motto has traveled with me for many years... And it applies to many different areas of life in general... On fashion shows and photo shoots, it can be stressful. What are your beauty tips and tricks onstage? At first, I try to create a peaceful atmosphere with the model - make her/him relaxed and M  |  39

create a soothing makeup experience... And I use a good concealer!! Which one is your favorite makeup look? There isn’t just one look that I like. I like the drama of dramatic eyes and bold lips. I also enjoy doing natural beauty, finding the real beauty of the client/model. I like and enjoy anything as long as it’s done well or is really inspired by something. Who wouldn’t love the classic looks of Marlene Dietrich and Audrey Hepburn? A modern day icon for me would be Linda Evangelista. I do like women with a little bit of a twist. To have something interesting in their face that makes them different. Who is the most stylish celebrity? Motivate. The first two names that come to mind are Alicia Keys and Beyonce. Their makeup always seem beautiful, well-done and always match with their overall look. Marcia Cross from the American Sitcom ‘Desperate Housewives’ looks beautiful on every occasion. If you have to get a model ready in 10 minutes, how would you do hair/makeup? First, deep breath, spritz of Thermal Spa water on the face, moisturize and use concealer under eyes if needed. Define, shape and/ or fill the eyebrows. They willmake the model and also make her look moreawake and alert. Then, mascara and lipgloss. Regarding hair, I would do a classic low ponytail. Do you have any beauty tricks on make up that you want to share with the readers of M Magazine? I am very big on cream blushes... I love them! Using it on top of the foundation. So easy and fast to blend. Also, I like to mix glosses and lipsticks to create the exact shades I need for the look I am going for. I do the same with concealer and foundation. Sometimes, you need just a little extra coverage. A drop of concealer mixed with the foundation works wonders. I was first introduced to Make Up Store in Finland, where I used to live. I became a huge fan of the products. Living in Toronto makes it a little harder for me to get the products. I stock up when visiting Finland. There is a store in Edmonton, but it’s very far to go. Hopefully, there’s one in Toronto soon too...

The world’s capital city, or the Big Apple. On Liberty Island, you will find the Statue of Liberty; a statue which was inaugurated in 1886 and which was a gift from France. The statue is visited by millions of people every year and has become a symbol for freedom and democracy. M  |  40

In this Story we teach you about perfect eyebrows. Tweeze your eyebrows to avoid a uneven base for your eye makeup. You can remove unwanted hair with a tweezer or with ‘Eyebrow Razor’. Before you modify your eyebrows, you can specify the intended shape with a light-colored eye pencil. Once the desired shape has been marked out, pull skin taut with your free hand. Place the tip of the tweezer on the skin without pinching it and pull the hair in the direction of growth. The ideal eyebrow should start along the vertical line formed from the outermost edge of your nostril to the start of your nose. When you look straight ahead, the peak of the brow should intersect the imaginary axis that extends from the side of your nostril to the edge of the iris. The length of the eyebrow is determined by protracting a line from the outer edge of the nostril to the outer corner of the iris. Identify the different points on your face with a brush.

Eyepencil Baltic Cybershadow Gold Mixing Liquid Max Lashes Black Eyelashes Senorita Blush Lush Gloss Lips Sun

PHOTOGRAPHER: Gary Sloan MAKEUP: Nora Kirkpatrick PHOTO ASSISTANTS: Gail Sloan, Dave Winthrop, Jarrod McCabe MODEL AGENCY: Maggie Inc MODELS: Losmir, Katrina B, Adeola, Kathy Kuo, Liz W M  |  41

Cover All Mix Sport Foundation Moccha Tri Brow Brow Set Fix Eyepencil Baltic Microshadow Lovely Linnea Eyedust X-ray CAke Eyeliner Black Eyelash Lady, 10mm Singles Wonderblush Goddess Blush Sand, Sugar, Muffin Lippencil Russian Lipstick Vamp

The easiest trick for a delightful gaze is to create beautiful eyebrows. If your eyes are narrow, expand the distance between the eyebrows using tweezers. Eyes that are set wide apart seem closer if you fill in your eyebrows to reduce the gap between brows. A round face can be harmonized by re-shaping your eyebrows so that they point towards your ears. If your face is rectangular, eyebrows should end above the center of the eye. Oblong faces look wider if eyebrows point horizontally towards the topmost of the ear. M  |  42

Cover All Mix Liquid Foundation Cream Matt Foundation Vanilla Loose Powder Cream Tri Brow Eyepencil Smoke High Tech Lighter Jupiter Cybershadow Silver and Crow Eyedust Empire Cake Eyeliner Black Max Lash Black Eyelash Glam Blush Sugar Muffin Wonder Blush Goddess Lipstick Expect

Regardless of style and technique, you must always be steady in your hands and pull skin taut when applying eyeliner. The difference between a liquid eyeliner and a cake eyeliner lies in the ability to control the intensity of the cake liner. Cake eyeliner can be dark and thick if you mix it with a small amount of water. Additional water will dilute and lighten the color of the product. M  |  43

Liquid Foundation Liquid Foundation Vanilla Max Lashes Black Brow Color No.1 Blush Lush Lipsstick China Red

How to apply eyeliner. Pull skin tight on the eyelid and draw a thin line as close as possible to your lashes. Start from the inner corner of the eye and extend towards the outer end. Extract a heavier line from the middle of the eye. Finish the look by blending it upwards with black eyeshadow, such as Microshadow Pollution, using Angel Brush. M  |  44

A line with black, brown or grey Eyepencil Black can properly define the shape of your eyes. The eyepencil reinforces the effect of the mascara and gives you an intense gaze. Start in the outer end of the eye and draw inwards towards the nose in short stretches. The line should thin out as you approach the nose. Blend the eyepencil from the lash line and upwards with Angel Brush. The shape of the eye can be marked with black eyepencil inside the lower lash line. The minimizing effect of the eyepencil can be counteracted by blending Microshadow Pollution with Angel Brush from the outer end of the lower lash line by a millimiter.

Cover All Mix Liquid Foundation Cream Matt Foundation Vanilla Loose Powder Cream Brow Color No. 2 Eyepencil Baltic Cybershadow Gold Mixing Liquid Max Lashes Black Eyelashes Senorita Blush Lush Lip Blush Lush Gloss Lips Sun M  |  45

Cover All Mix Liquid Foundation Cream Loose Powder Natural Tri Brow Eyepencil Black Microshadow Dramatic, Deadly Cybershadow Crow Cake Eyeliner Black Max Lash Black Eyelashes Lady Blush East, Sand Gloss Lips Yoga

Apply Microshadow Dramatic over the entire eyelid. Blend and tone Microshadow Deadly on upper eyelid. Blend Cybershadow Crow with Blend & Fix and apply on the lower eyelid. M  |  46

New in stores now Spectacles and sunglasses from Dior, Sean John, MaxMara, Gucci, Diesel, Fendi, Calvin Klein, Michael Kors, Giorgio Armani, Hugo Boss, ck ...

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If you look up the word species in the dictionary, you will find that it is a biological term which divides all organisms into a hierarchy based on how they are related to each other. In everyday words, we talk about all kind of animals such as for example a lion. Swedens best known biologist, Carl von Linne, named and divided plants into different groups during the 1600´s.

Eye Dust Sunset Blush Chic Lipstick Blush Lippgloss Pot Treatment Mascara A good tip for creating harmony with the colour scale of the face is to match lip and cheek tones. Why not enhance the cheekbone a little extra? Place a piece of paper along the cheek and apply the rouge along the edge of the paper. A little more daring, a little more fun.

PHOTOGRAPHER: Elisabeth Frang / Söderberg Agentur MAKEUP: Fredrik Stambro / Agent Bauer SET DESIGN: Anna Dolata / Söderberg Agentur MODELS: Olivia, Lucy, Faye, Helena /Stockholmsgruppen Sara /Mikas

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Less is more? A pair of beautiful red lips can be the most seductive. Apply a thin layer of the yellow tone of Cover All Mix around the lips. Mark the contour using a red pencil and then apply a thin layer of lipstick to both lips. Powder lightly and add another layer of lipstick. Glances are guaranteed to come your way.

Microshadow Cheerleader Blush East Lippencil Russian Matt Lipstick Vamp Eye Brow Fix Tinted M  |  49

Eye Brow Pencil No.1 Lipstick Fairy Microshadow Ruby Microshadow Lemon Skin Serum Blush Lush Cybershadow Lime

Do you want to enhance your features? Play with contrast colours, e.g. A cold shadow and a warm rouge if you have brown eyes and the opposite if you have blue/green eyes. M  |  50

The basic thing for makeup is applying a good foundation. Think of your skin type when you choose a foundation so that your complexion will be protected and preserved. The longer time you spend on applying your makeup, the longer it will last.

Cover All Mix LiqMicroshadow Colibri Eyepencil Copacabana Matt Foundation Cream Dual Foundation Stockholm M  |  51

To achieve a natural glow on the foundation, Wonder Powder, which is a preserving mineral powder, is absolutely excellent. It protects and cures as well as adds moisture, while giving the skin a natural lustre.

Microshadow Aquarius Studio Foundation Mocha Wonder Powder Gobi M  |  52

– how to apply –

How to correct and perfect eye shapes Sad eyes 1. Begin with forming the eyebrows to the desired form. Apply Eye Primer which ensures that the shadow stays in place for the entire day and protects the eyelid.

2. Mark the eye using dark eyepencil along the waterline and on the edges of the eye lashes.

3. Use a flat hair brush following the form of the eye. Erase the eyepencil first and then apply the eye shadow. Remember to take a little colour at a time and work it in thoroughly. The longer you work with the makeup, the longer it will keep.

4. Finish off by working the shadow already on the lid with a clean, larger brush. Work upwards and outwards. Last, but not least, fill in the eye brows which frame the whole makeup.

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– how to apply – Lazy eyes 1. Form the eye brows from underneath to achieve a natural lift.

2. Lighten both sides of the edges of the eyes to hide dark shadows which otherwise can make the eye look tired and out of sorts.

3. Mark using a dark pencil on the underside of the eyelashes from the middle of the eye outwards towards the edge of the eyes. Add a yellow tone to the membrane (waterline) for an alert look.

4. Add a dark shadow using a smaller brush to the bone of the eye for the sake of precision and then tone the shadow up and outwards until it softly disappears into the skin tone to create a soft look and a marked, globular line.

Widely separated eyes 1. Decide how you want to form the eye brows and do them accordingly.

2. Apply a light shadow to the entire upper eyelid and under the eye brow to achieve and up-lifting effect.

3. Mark the lower part of the eye using a pencil and then apply shadow above the eyepencil to prevent the eyepencil from flowing outwards. Also apply shadow to the globe bone. Feel the bone of the eyelid with your finger in order to know exactly where to place the brush and apply the shadow. Remember to always have a relaxed face when applying your makeup. 4. Follow the bone of the eye with the brush. Work in the colour a little at a time using small movements. Leave the eyelid light and mark the globe-line darkly. Apply a light pencil from the middle of the membrane (waterline) inwards. Apply the dark pencil to the other side.

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– how to apply – Narrow eyes 1. For narrow eyes, a lift is required created by light and dark.

2. Apply the yellow part of Cover All Mix along the edge of the eye to hide any redness.

3. Follow along the underside of the eye upwards and outwards, apply the brush at a slant from the nostril towards the outer edge of the eyebrow in order to know how far out you can apply the shadow.

4. Meet the eyebrow with a brown shadow which tones out towards the edges. Apply a highlighter to the inner edge of the eye and under the eyebrow.

Deep set eyes 1. Apply concealer under the eye to hide dark shadows.

2. Use a light, yellow-toned eyepencil for the inner edge of the eye and for the outer part of the eyelid to adjust the form. The yellow-toned eyepencil will also hide red mucous membranes and make the whites of the eye look whiter.

3. Sweep from the edge of the eye lash outwards from the eye. A smudged makeup can in fact have any dark colour at all but is always strongest around the eye lashes and toned down the further the distance from the eye. Use a little colour at a time and apply the shadows thoroughly. 4. Fill in the eyebrow using Tri Brow Color which softly frames your face and gives a clean look, as well as character.

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Kylie´s three favorites: Reflex Cover Medium Skin Serum Lipstick China Red

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– profile artist australia –

Kylie Minogue TEXT BY: Peter Hammar PHOTOGRAPHY BY: Ken McKay

She has mesmerized the whole world for over twenty years, defeated breast cancer, recently received an OBE from the Royal Family, and become immortalized with a statue of herself in Melbourne. We are talking about none other than Australia’s Princess, Kylie Minogue, child actress turned soap opera star, turned performer and certainly turned into one of the immortals. How does she do it? Which guiding stars does she follow? Well we were lucky enough to interview Kylie in the midst of her recent tour to Stockholm and find out exactly what Kylie’s secret tips and tricks to timeless beauty and eternal success are. Her breakthrough hit from 1987, “I Should Be So Lucky”, has really come to symbolize her entire life and career. With the song, she ends a formidable and mind-blowing performance filled with disco pralines, decor changes, outfit changes (we counted four in total), and with an energy that would make most teenagers gasp for breath. Nobody is left disappointed when the lights shut off. Kylie’s parents, Ron and Carol, an accountant and a former dancer respectively, permitted Kylie and her sister Dannii to perform in the soap opera “Skyways”. As a 15-year old, she sang for the first time on “Young Talent Time”, so they have certainly had enough time to cultivate their creativity. When asked how Ms Minogue would describe herself as an artist, the response was simple, yet to the point she is travelling through a career of ‘creative evolution’. And a creative evolution would be no lie; nobody can deny the journey she has embarked upon has been anything short of this. Kylie kicked off her career in the Australian soap opera, “Neighbours” and soon became a television icon especially in Asia Pa-

cific and UK. She soon transitioned into music and in the biggest way possible, having hits that reigned the global charts from the end of the 1980s to the beginning of the 1990s. Then there was her fabulous comeback in 2000 with “Spinning Around” and those tiny gold hot-pants that got tongues wagging. Since then Kylie has been maintaining her crown as the princess of pop and has not disappeared from our sights since. Her latest tour ‘KYLIEX2008’ is receiving rave reviews around the globe, and Kylie claims it to be the most exciting highlight of her career to date, as she performs to thousands of fans at every show. And she certainly has fans. Kylie has sold more than 65 million albums and 55 million singles; together equating more than 120 million records! That’s hardly something to shrug about, Kylie has been in the industry for some time, and has worked out the recipe for success. Her advice to aspiring singers wanting to break through and succeed in the industry is to ‘work hard and believe in yourself’. Her fortitude has helped her through the trials and tribulations of 2005, when she was diagnosed with breast cancer. Today, she is fully recovered. She brings her strength to all aspects of her life. Recently, she revealed in the German Vogue that she longs for a husband and family, but that she has come to realize that it might not befit her and she no longer strives for a family life. And so she continues to amaze her fans on another level beyond her talent and strength. Having recently celebrated her 40th birthday, Kylie is still a picture of beauty, style, and class. An icon to many, always looking picture perfect, even in her toughest times, we tried to find M  |  57

out her secret to looking fabulous. It seems it’s all natural. When asked for her beauty secrets she told us it was simply to drink lots of water and get plenty of sleep. Her other tip was to avoid getting too much sun, which as we know sunburn + skin = ultimate sin. Over the years Kylie has been splashed across the pages of fashion magazines around the globe, has sported some of the most sought after looks, and has been dressed by some of the most highly-desired designers, making her the envy of many women. The style icon claims that her interest in beauty and style has been an important part of her life, even back to the days of being a young girl in Australia, and it shows in the effortless class she exudes from day to day. Even when she is running a hectic schedule and only has 10 minutes to get ready, the style she chooses to stick with is ‘simple and classic’. While her look is constantly changing and evolving through her career, she claims that her favourite look is the current Gaultier designs that she wears while dazzling the crowds in the current KYLIEX2008 tour. Future forecasts for style and beauty were simple for Kylie. ‘Keep your own style; there are no set rules except what feels stylish and beautiful to you’. All in all the Pop Princess of the world has given us healthy and simple rules to follow –get plenty of sleep, avoid sunning yourself, guzzle down the water, and keep your style classic and unique to yourself. With those words ringing in my ears, I hurry back in a scorchingly hot Stockholm, making sure my sunglasses are on as I head for the water stand.

– products in focus –

BRUSHES 1

Blending Brush Mini (#112) This mini brush made of pony hair is perfect for contouring and highlighting your eyes. It softens and blends hard edges so the colors blend into each other smoothly. You can also use the brush to create a smooth globe line.

2

Blending Eye Liner Brush (#217) A stiffer brush made out of synthetic hair. This brush smudges your Eyeliner or Eyepencil to achieve a soft and natural look. It’s pointy shape delivers a close and precise stroke. Use smooth movements with the tip to achieve a better result.

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Blending Brush Small (#109) This large blending brush is made out of goat hair. Used wen blending and toning between different Microshadows, Cybershadows or Eyedust. Perfect on larger areas as the upper eyelid. Perfect on the lowereyelid or smaller areas and details such as toning Eyepencils. Soft Touch Brush (#114) This brush made of pony hair allows you to easily apply and combine different Eyeshadows. The soft hair helps maintaining the intensity of your chosen colors. This brush can be used to highlight your features. Blending Brush (#108) This large blending brush is made out of goat hair. Used wen blending and toning between different Microshadows, Cybershadows or Eyedust. Perfect on larger areas as the upper eyelid. Globe Blending Brush (#116) Use this brush made of pony hair to create a beautiful globe line. Keep your eye open and look straight ahead into a mirror. Start by placing the brush at the end of the lash line. Work softly in small circles towards your nose bone, creating a half circular shape. Depending on the shade of your Eyeshadow you can achieve a soft or a more intense look. To keep the brush in good condition disinfect and cleanse the brush with Make Up Store’s brush Cleaner.

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– products in focus –

COVER ALL MIX Finding the right tone of concealer or foundation can sometimes be most difficult of all. Then, getting it to cover naturally without changing the tone of the face is an art. Make Up Stores absolute pride and big seller is called Cover All Mix, used by consumers and leading makeup artists throughout the world. This is a highly pigmented concealer with neutralizing properties. Its unique ingredients, such as vitamin E and Tocopheryl acetate among

others, help the skin to retain its moisture which in its turn helps to create a smooth and lovely result. The ingredients protect your skin from outer stress and stimulate cell production. Cover All Mix doesn’t just cover as other concealers do; it neutralizes pigment giving a perfect, natural result to the skin. The three colours all have their own unique properties and together they form an unbeatable trio.

The beige colour is used to lighten up both the other colours and works excellently as a base for the eyelid or as a nice highlighter under e.g. the eyebrows. The red colour neutralizes blue tones in the face, as e.g. under the eyes.

The yellow colour neutralizes red parts such as surface blood vessels, blemishes, etc.

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GOTH GO G O TH PHOTOGRAPHER: Sven-Anton MAKEUP: Fredrik Stambro HAIR: Catherine Lehtonen MODELS: Joanna Mackowiak, Tatyana, Simanava /Next

A politically non attached music genre which has arisen from Punk. The typical clothing style for Goth is androgyny and is dominated by the colours black, red and dark purple. Both sexes can be seen wearing makeup and skirts. M  |  60

The Tiger effect is created by applying dark shadows in the corner of the eyes and upwards towards the eyebrows. Mark the lash edges in Brown/yellow tones with Cybershadow Golden. Why not also mix in Cybershadow Cool and Microshadow Flamenco as the blue and purple will create an awesome contrast? Leave the waterline of the eye clean to create an illusion of the eye being larger than it really is.

Cosmetics has existed since bygone times. Already in 3500 BC, women and men wore makeup in Egypt. Their eye makeup consisted of charchoal and malachite, and they colored their lips with cochineal lice. Nails, palms and feet were dyed in henna. Henna was not only a royal symbol of power, but also functioned as sun protection. The discovery of ointments and balms dating back to 2000-3000 BC reveal that Egyptians were buried with seven kinds of scents and two types of makeup.

Eyedust Cool, Darkness, Latin Gel Eyeliner Black Sensitive Mascara Black Glitter Eyeliner Gold Wood Tri Brow

The first recipe for toothpaste originates from 1600 BC. Some of the ingredients included coppar, honey, flint and graphite. Hair was completely shaved and replaced with wigs and loose beards during festivals – for both men and women! M  |  61

Between 500 BC and 500 AD, eyebrows were shaved and re-traced with burned ant eggs. The hair was bleached with dog urine. Facial masks were based on eggs, resin, honey flowers and the urine from pregnant women. Baths in goat milk were very popular. The makeup resembled current cosmetics and was based on various ointments of animal and plant fats; including lanolin (which is still used today). Makeup styles primarily consisted of shades of white and red.

Let inspiration flow! Turquoise of the 70’s is back, this time in a new style; a little wilder, a little more daring. Move away from the traditional eye makeup and apply the shades Cybershadow Gingerleaf and Microshadow City Jungle along the cheekbone. Tone in a dark shade in the inner corner of the eye and at the edge of the lower eyelid. Then mark the eye, with the dark blue Eyepencil Heaven on the inside of the upper and lower lids. Let the rest of the makeup be pure and clean with matt lips - super hot!

Eyepencil Sparkling Beach, Old Moss Eyedust Moist Mixing Liquid Microshadow Pollution Lipstick Bare M  |  62

500 AD – 16th century. During the Middle Ages, makeup was sparsely used. Ointments were no longer applied due to claims of quackery. Noble women, however, eagerly accentuated their blue veins with blue makeup to enhance their beauty.

The lips have always been seen as a seductive tool and now it’s high time to use their power. Choose two tones to mix in wrap-overs to create an irresistible effect. The fantasy sets the limits and here the scales can shift from light apricot to blood red. Match with nail polish in the same scale on fingers and toes.

Lipstick Dawn, China Red Lippencil Russian Eyepencil Invitation Nailpolish Fatima M  |  63

Rock lovers, here is something to put your teeth in! Add glitter in cold tones such as blue and purple with the help of Microshadow Pink Metal and Microshadow Rec. Create a matt base using Studio Foundation and Loose Powder, and then pour on the contrast Glitter Starry. Mark both the eyes and lips in cold and hot purple tones which are then framed with rock-and-roll black Microshadow Pollution.

During the 1400s and 1500s, makeup was once again popular. Hygiene was still neglected and everything was covered with makeup and powder. Public bath houses were closed due to the spread of sexually transmitted diseases. People stank of sweat and garments were rimmed with fur to confine lice within the clothing. Around the mid-1500s, the Queen of England, Elizabeth I, spawned a new fashion. The base makeup was white and completed with a strong rouge and red lips. Eyebrows were well-plucked. Lead carbonate and mercury were used to bleach the skin; poisonous substances that led to horrible eye diseases, dental caries, wrinkled skin and lethal lead poisoning. Because high foreheads were considered beautiful, many women shaved theirs.

Eyedust Cool, Darkness, Latin Gel Eyeliner Black Sensitive Mascara Black Eyeliner Clear Tri Brow Nailpolish Irma M  |  64

A classical beauty in modern style dares to try pink. To avoid red whites of the eye, apply the Eyepencil Vanilla to the membrane to hide away any traces of red. Then mark the edge of the lashes with Microshadow Smoke using brush 105, which you mix carefully with Microshadow Cheerleader toned with Blush Chic to mark the cheeks.

17th century, the Baroque Age. Hygiene was still neglected and beauty patches were manufactured to cover scars and breakouts. Older women hid the appearance of sunken cheeks by placing wax cushions in their mouth. The base makeup was light and completed with a roundly shaped and somewhat exaggerated rouge. The eyebrows were defined with eyeshadows in grey, blue and brown. The lips were full and cherry red.18th century, Rococo. The European royal courts indulged in luxury while the people starved. The shortage of flour was severe because the product was used to powder wigs instead. High foreheads were still the ideal and wigs were enormous. The base makeup was light while the eyebrows were thin, black and notably arched. The well-defined rouge was spherically shaped while the mouth was small like a rose bud. The white makeup contained arsenic; a substance just as harmful as earlier ingredients. Eye inflammation and periodontitis caused by the poison affected men and women because both sexes used makeup. At the end of the 1700s, philosopher Jean Jacques Rosseau coined the phrase “Back to nature”. Baths in goat milk were popular once again and wigs were put back into their drawers.

Microshadow Aquarius Blush Metal Cherry Microshadow Flamenco Lipstick Nude M  |  65

19th century. The makeup consisted of a natural base as well as natural rouge and eyebrows. The men also returned to their natural looks. 1920s. Women started working which brought simpler trends to makeup, clothes and hairstyles. Modern and emancipated womens’ role models included Mary Pickford, Theda Bara and Josephine Baker. The base was relaxed and the eyebrows were natural but thin. The eyes were heavily shaded to bring out a rounder shape. The mouth was short, highly placed and deep red. Pale lips were a big no-no. The rouge was round and pink-red, like a porcelain doll. On-screen cosmetics were overstated because motion pictures were still filmed in black-and-white.

Punk is here to stay, with its red lips and matching eyelids. Begin by applying a thin layer of Eazy Cover Red around the contour of the lips. Then powder over with a thin layer of Loose Powder to seal the lip pencil which you apply along the edge of the lips. Then, when you apply a thin layer of the Lipstick Devil, it will stay fixed. Do you love red lips but are hindered from wearing it due to deep grooves on the lips? Try applying a thin layer of Stay in Shape around the lips before powdering and applying the pencil.

Eyeprimer Clear Cybershadow Babydoll Microshadow Satin Starlips Hollywood M  |  66

A Gothic bride wears a matt foundation and marked eyes. Mix different shades of blue, purple and black for maximum effect with Microshadow Aquarious and Microshadow Endless. Apply the Lipstick Orchid to the inside of the lip and draw it carefully outwards towards the edges which you lighten with the concealer Eazy Cover Red.

1930s. For the first time in history, sun tans became trendy. In the evening, eyes were heavily colored for a smokey look with a blue grey shade along the crease line. A darker eyeshadow was used to rim the entire eye. Often, kohl also lined the inside of the lash lines. The eyebrows were still thin but assumed a more natural shape. Barely any rouge was applied and the ideal mouth was long, thin and mildly red. The big icons of the day were Greta Garbo and Marlene Dietrich.

Microshadow Aquarius Eyeprimer Clear Eyedust Latin, Lool, Darkness Gel Eyeliner Black Lipstick Black Orchid Lipstick Bare M  |  67

EMD´s three favorites: Micronized Compact Powder Translucent All Time Anti Fire

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– profile artist sweden –

EMD TEXT BY: Maria Luthelius PHOTOGRAPHY BY: Thomas Mead

Forget boy bands. E.M.D. is Sweden’s new super group and includes former “Idol” contestants Erik Segerstedt, Mattias Andreasson and Danny Saucedo. Their first single, “All for Love”, has already sold 60,000 copies! It was the best-selling single in Sweden for seven weeks straight. Last spring, E.M.D. launched their first album, “State of Mind”. This autumn, they will release the single “Alone”. “We expect to be bashed”, says Danny Saucedo and smiles widely. The band firmly believes that the criticism will have nothing to do with the song itself. Not at all. The explanation is simple. All three members are former contestants of the tv show “Idol”, where a sarcastic jury are on a nationwide search for tomorrow’s stars. In Sweden, participation in such a show has its consequences. Mattias Andréasson, for instance, had already delivered several critically acclaimed performances in his hometown, Västerås, before he applied to “Idol 2007”. He had always been applauded and received rave reviews. After his involvement with “Idol”, however, the same magazines started criticizing his shows. When reviewing the band, a critic even said that the men had nothing to contribute but good looks. Contrary to belief, all three members have a solid background in music and have attended arduous music schools since childhood years. As a spontaneous test of their skills, the group bursts into a tune. Their hit, “All for Love”, has never been performed so beautifully. If the voice coach and Idol jury member Kishti Tomita had witnessed the incident, her eyes would tear up and she would have one of her famous halleluiah moments. All three men agree that they have a lot to thank “Idol” for. “We learned so much during our time on ‘Idol’”, says Mattias Andréasson, “In the beginning, I felt sick to my stomach be-

fore each show. I neither ate nor slept. But the further into the competition I got, the easier it became.” “In Sweden, ‘Idol’ is frowned upon. Many people believe that the show offers a shortcut to fame and fortune. But we have all had to work really hard to live on our music”, Danny Saucedo explains. “I am living my dream and that makes me extremely grateful. ‘Idol’ was an immensely educational period in my life”, Erik Segerstedt reveals. “We quickly learned new songs by heart, rehearsed before each performance and kept track of all fifteen cameras. Every week also entailed a new live performance on tv before one million viewers”, he continues. After “Idol 2006”, Danny Saucedo launched his solo career but also wanted to work with Erik Segerstedt. The singers did not cater to the idea of a duet and preferred forming a group. They thought of Mattias Andréasson, who was competing in the 2007 edition of “Idol”. “We searched for a guy who sang slightly false and was a bit on the chubby side”, Danny Saucedo laughs. Andreasson quickly became the third member of the group and they immediately started working on their music. From the beginning, one half of their first album was planned to consist of covers; the other half would contain entirely new tracks. “All for Love” is, for instance, a cover initially performed by Bryan Adams, Rod Stewart and Sting on the soundtrack to the motion picture “The Three Musketeers”. But the band decided to take on a new direction. “It was fun to see how the new tracks took all the space in the album”, Mattias Andréasson says. The singer is also very content with the fact that their debut album, “A State of Mind”, is selling really well. M  |  69

With success comes fame and they have mixed feelings about the phenomenon. In the beginning, they found it exhilarating. But they grew used to it and being a celebrity was quickly de-romanticized. “We are still the same people as we were before our breakthough; the difference now is that complete strangers have opinions about us”, Danny Saucedo says. Danny has also took part in the tv show “Lets Dance”, where Swedish celebrities conquer the dance floor together with the country’s best competitive dancers. In contrast to “Idol”, viewers of “Let’s Dance” transcend all age groups and Danny quickly became a viewer favorite. “So now I’m an established star too”, he laughs. All three members want to make a good impression. They are friendly, nice and attractive. They are attentive about their physical appearance and do not shy away from cosmetics. “Makeup is fun!”, Saucedo proclaims, “We want to look as good as possible, because appearance is an important part of our job.” “I pluck my eyebrows”, Erik Segerstedt confesses. In the next breath, he also confesses to using foundation, concealer and some bronzer. Danny laughs and agrees. “It’s weird how shading can do such miracles”. Who is their male icon? “Brad Pitt, but he has let himself go a bit”, Danny Saucedo says. “Johnny Depp, because he is cool and goodlooking”, Erik Segerstedt adds. “Colin Farrell”, is Mattias Andréasson’s answer. How their ideal woman looks like is a bit harder to describe. “We like all types of girls”, they say in a chorus.

KAOS a modern city-concept, with handmade purses and shoes for the individual fashionista. Get first with the latest. Be a trendsetter. KAOS, Mäster Samuelsgatan 9 STOCKHOLM, SWEDEN Ph. +46 8 411 20 02

PHOTOGRAPHER: Therese Aldgård MAKEUP & HAIR: Mahlin Wahlgren/Nouveau MODELS: Moa/Nouveau

Bag Lady Hot Pink Try painting only the upper row of eyelashes with mascara. In this way a classical and cool look is attained. M  |  70

Star Lips Hollywood Crystal Lips Virgin Eye Shadow Pollution, Vanilla, Smog, Muffin, Eyepencil Black Body Velvet Nailpolish Indha M  |  71

Lipgloss Pay Lipstick Bare Eyeshadow Pollution Microshadow Deadly Body Velvet Nailpolish Vanja Blush Sand Microshadow Muffin

When you smudge the eye and use a Eyepencil Black on the inner edge of the eye, you achieve a diminishing effect on the eye. Choose instead the Eyepencil Vanilla which is yellow-white. It hides the red colour and you achieve a larger looking eye. M  |  72

Facial Mud Mask is a face mask which cleans in depth, contracts the pores and leaves a clean, firm feeling. The mask adds lustre and gently removes dead skin cells while stimulating micro circulation. It works excellently on point application to certain parts of the face where you have large pores, or around the nose where impurities can often be seen. Apply to the whole face and neck avoiding the area around the eyes, let it work for 10 - 15 minutes and remove using warm water. Suits all types of skin.

Mud Mask Shoe Pumps Red Satin M  |  73

Lippencil Russian Lipstick China Red Microshadow Deadly Body Velvet Nalipolish Mika Blush Sand Microshadow Pollution

A perfect red mouth is a classical look. Start by covering the lips with foundation and powder. Then fill in the contours with a lip pencil. Apply lipstick with the help of a lip pencil. Bite off a piece of paper to powder the lips with. Then apply a new layer of lipstick. In this way you get well-painted lips and a result which lasts the whole day.

Mika Bag Red M  |  74

Remember to peel your body regularly for satin smooth skin. In Make Up Store’s Home Spa series there are fantastic products available. Salt Polish – Apple Green Tea is a dry salt scrub containing a unique combination of ethereal oils and extra fine sea salt enriched with corn sugar. Salt Polish exfoliates, softens and cleans your skin in depth. Green tea protects your skin from the free radicals and reduces signs of early aging. The sweet apple extracts work to calm your senses. Salt Polish suits normal skin. Use 1 - 2 times a week.

Shoe Hope Brooch-Rose With Leaf Bag Shopoholic Dark Brown Body Velvet M  |  75

PHOTOGRAPHER: Supasit Srisawathsak STYLIST: ZIFF /SIPPHANAN SHOPTHANG MAKE UP: Pom - Vinij Boonchaisri HAIR: Chatchai Pingapechart FASHION ASSISTANT: Nathaphol Nimnuan MODEL: Isabelle D. /Model Story Luba /Apple Models Sofia /Apple Models, Pitsini Tanviboon

A film, originally directed by Tom Holland. The plot is about a female police who fights crime with humour and weapons. The main role is played by Whoopi Goldberg and the film was released in 1987. The original music for the film was produced by Harold Faltermeyer, also known for his intro of ”Beverly Hills Cop”.

One way of smudging eyes is to first fill in around the eye using Eyepencil Black. Smudge using the pencil Angel Brush #110. The pencil will then become toned and sooty. Then fill in with the Eyeshadow Pollution using the Eyeshadow Brush Small. When you have applied the eye shadow above the pencil, the result becomes soft and long-lasting. M  |  76

Studio Foundation Ultra Compact Powder Beige Reflex Cover Light Blush Lush Lippencil Russian Lipstick Devil Crystal Lips Virgin Eyepencil Black Microshadow Pollution Drama Mascara Black

When you are going to paint a larger area of the face, it feels logical to use a large brush. However, the size of the brush is decisive to the real intensity of your makeup. Therefore, use a large brush when you want a thin layer and light-touch result. Use a small brush when you want the colour to be very intensive.

Studio Foundation Ultra Compact Powder Beige Reflex Cover Light Blush Nut Cover All Mix Crystal Lips Virgin Eyepencil Black Microshadow Pollution Microshadow Plum Eyedust Nightmare Eyedust Vampyra Microshadow Flamenco Drama Mascara Black Eyelashes Vampyra M  |  77

Studio Foundation Ultra Compact Powder Beige Reflex Cover Light Blush Chic Microshadow Sunrise Microshadow Nectar Microshadow Cheerleader Microshadow Regent Microshadow Deep Blue Microshadow Flamenco Crystal Lips Virgin Microshadow Champagne Long Lash Black Nailpolish Mika

One trick to achieve a full row of eye lashes is to use a flat brush and Microshadow Pollution. Load the top of the brush with eye shadow and press down on the skin between the eye lashes carefully. In this way, you will cover the spaces of skin between each lash. M  |  78

Using Strazz in makeup can achieve an unbelievably lovely effect. The Strazz stones are easily attached using eye lash glue, Adhesive Clear, and tweezers.

Studio Foundation Ultra Compact Powder Beige Reflex Cover Light Lippencil Russian Lipstick Devil Crystal Lips Virgin Eyepencil Black Microshadow Pollution Eyedust Demon Eyedust Nightmare Eyedust Vampyra Drama Mascara Black Eyelashes Vampyra M  |  79

Studio Foundation Ultra Compact Powder Beige Reflex Cover Light Blush East Lipstick Devil Crystal Lips Virgin Microshadow Pollution Microshadow Smog Microshadow Muffin Drama Mascara Black

In this picture the false eye lashes Drama have been formed together with the help of mascara. In this was a Baby-doll look is achieved. Also called spider bone… M  |  80

Studio Foundation Ultra Compact Powder Beige Reflex Cover Light Blush Lush Lipstick Dawn Eyepencil Black Microshadow Pollution Microshadow Dagger Eyepencil Jazz Eyepencil Black Drama Mascara Black Strazz Jet Black

The contours of the mouth have been filled in with Eyepencil Black. The lips were then painted using the lipstick Dawn. To finish off, the lipgloss Crystal Lips Virgin has been applied to make the lips look moist. M  |  81

Studio Foundation Ultra Compact Powder Beige Reflex Cover Light Blush Lush Gloss Lips Wizz Eyepencil Black Microshadow Pollution Drama Mascara Black Eyelash Drama

2000s under construction, the future is now...

To tone out the pink eye shadow on the cheeks, it is best to use Blush Brush Angle and brush the blush into the eye shadow. Then, you take a smaller brush and apply the smaller, more intensive areas of colour. M  |  82

Compact Powder Beige Reflex Cover Light Blush Lush Lipstick Dawn Crystal Lips Virgin Eyepencil Black Microshadow Pollution Crystal Lips Virgin Drama Mascara Black Eyelashes Baby

In the following picture, the false Eyelashes Drama have been cut in the middle. Both parts have then been fastened on the outer edge of the lower eyelid. In this way a new cat-eyed form is achieved. M  |  83

Johanna´s three favorites: Studio Foundation Skin Serum Microshadow Deadly

M  |  84

– imc sweden –

Johanna Frenne TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Thomas Mead

The doors opened to Sweden’s first real makeup school - The International Make Up Center 18 years ago in the cellar premises on Regeringsgatan. We met Johanna Frenne, teacher at IMC since 2002, to exchange a few words about the school, which has meant so much for so many. “International Make Up Center started educating professional makeup artists in 1990. Our branch in Gothenburg opened in 1992 and in 2001 the school in Malmö was launched. International Make Up Center is available in Sweden and worldwide. Today, we are the only makeup school in Sweden which organizes international education privately. Our goal is to give training that makes our students attractive to the industry, in Sweden and abroad,” says Johanna. The school has educated hundreds of makeup artists within the branch, both nationally and internationally well known. Today, IMC is one of the world leading makeup schools to be found in many countries. New schools are opening all the time. ”The name International Makeup Center describes our business. International signifies that we offer a broad international training. Makeup is our mission and Center infers that all our students are always welcome back for advice, as new students and as alumni. “ Johanna continues by telling about her own career. ”I worked as a freelance makeup artist for five years after my education at IMC in 1997 when Olle Johansson, who was the director at IMC, contacted me and asked me to work as a teacher at the school. Since then, I have taught while working as a makeup artist. Johanna continues further to point out what

makes teachers at IMC so unique. ”That is what is so good about our teachers at the school, all work professionally and keep themselves up to date with the branch and its development. The skills and contacts does ot become obsolete”. ”The education itself is short, but intensive. A new course starts every 10th week. We have a 10-week basic course in beauty makeup and a 20-week complete course for beauty and character, film and theatre. Often it is good to have as broad an education as possible, since beauty jobs often require being able to apply a mustache or create a wound. It’s too bad to have to say no thank you to a job that is otherwise fun. The classes are five hours long, either during the mornings 8 - 12 or evenings 17.30 - 21.00. We usually have approximately 20 students in each class. Many think that we only accept very young girls as students, but this is not true; the age group extends between 18 to 45 year old women and men, with a focus around the age of 22. Some may have worked with boring jobs, they see a chance to do something with their lives and commit to an education in makeup”. Also included in the course is genuine practical training so that you can get a feel how it is to work in the business. ”From the very start the students follow the teachers as assistants to real photography shoots, star mingles and final shows at design schools. Other courses give practical experience at e.g. boutiques, but we feel it is more useful to get out and start working directly on a contact network which well later becomes the base for future jobs as a freelance makeup artist. There are daily calls asking for student for company events and M  |  85

similar. Following a complete education, you are a certified makeup artist with an international certificate. It is called an International Make Up Center because you can always feel welcome to return with questions which can arise e.g. how to do certain makeup in certain studio situations or for night photography. We always think that it is fun to see our students succeed in this creative and challenging branch”. So, how do things look after completing the education at IMC? ”Many of our graduates work within the branch today, both as freelance makeup artists and in boutiques. Describing the work of a makeup artist can be difficult. If you look up the word makeup in a dictionary, it says that a makeup artist creates makeup and prosthetics for theatrical, television, film and other similar productions including the modeling world. This is true, but the profession extends beyond this definition. Makeup artistry is a 5000-year old discipline. In ancient Egypt, they used makeup to beautify and transform their appearances. Since then, the cosmetic industry has changed dramatically, as new products and techniques are continuously being developed. Present-day makeup artists have a broad worldwide market which encompasses fields such as theatre, movies, TV, fashion shows, photo shoots, music videos etc. As a certificated makeup artist, your future prospects are relatively good. Thanks to the ever growing industry with new TV-channels and media outlets, makeup artists can look forward to a bright future.

For the red-haired, Duo Brow Shadow is available; another tip is to use bronze coloured eye shadow on the eye brows. M  |  86

In nature, we find power in different elements. There are a total of four elements: earth, water, wind and fire. Air is sometime mentioned as a fifth element. During Antiquity, they thought these elements constituted all matter. Plato was one of those who thought that the salt of the world was built on these powers; an interesting picture of the world?

PHOTOGRAPHER: Niklas Alm / vostro RETOUCH: Sofia Cederström / vostro HAIR/MAKEUP: Alexandra Olsson / Agent Bauer PHOTOASSISTANT: Tommy Toresjö STYLIST: Catherine Ekström / Söderberg Agentur MODELS: Lenita /Synk Casting, Sarah /Elite Model, Astrid /Stockholmsgruppen, Per/Marion Vain

Alltime Liquid Foundation Milk Blemish Concealer Light Microshadow Glam Peach Eyepencil Black M  |  87

The T-zone often becomes shiny during the day, to avoid this use Translucent Compact Powder so you become down-toned but without colour.

Alltime Translucent Micronized Powder Liquid Foundation Milk M  |  88

Microshadow Eclipse Nailpolish Carola Lippencil Jazz Eyepencil White Compact Powder Translucent

A white eye pencil on the waterline of the eye gives a clearer more open gaze. M  |  89

Liquid Foundtion Beige Microshadow Pollution Cybershadow Silver Eyedust Mercury Sensitive Black Mascara Tri Brow Nailpolish Mika Lipstick Bare Long Peak Eyelashes Wonder Blush Goddess Blush Baileys

When you apply false eye lashes, put glue on the lashes and let it dry a little before you apply them; Eyelash Applicator are suitable for getting them in place. M  |  90

Wonder Powder Sahara Cybershadow Venus Brow Set Fix Nailpolish Åsa Wonder Blush Goddess Eyedust Carat Crystallips Virgin

With Wonder Powder you get a fault free, glimmering complexion M  |  91

Body Velvet Eyepencil Black Microshadow Pollution Gel Eyeliner Black Mixing Liquid

With Mixing Liquid from Make Up Store, you get a more intensive, durable eye shadow. M  |  92

Microshadow Fantastic Microshadow Kakaw Microshadow Muffin Microshadow Forrest Long Lash Dark Brown Nailpolish Celebration Lipgloss Sunglow Blush Lust

When you want smudged eyes or just want to use dark eye shadow, apply the eye makeup first, it is easier to remove it without destroying the foundation. M  |  93

When you paint your nails, clean them first with nail polish remover; you can then apply the base and two thin layers for the best results.

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Nailpolish Dolly Eyedust Artiqa Cyber shadow Metallic Wave Creme Lipstick Naked M  |  95

Andiyanto´s three favorites: Skin Serum, foundation, and powder that are able to brighten the skin. Microshadows and Cybershadows that have colors that are easy to apply and vibrant. M  |  96

– profile makeup artist Indonesia –

Andiyanto TEXT BY: Elaine Fong PHOTOGRAPHY BY: Pinky Mirror

Andiyanto - A Great Teacher Who’s a Persistent Student Himself Having reigned the world of colors in Indonesia for the past 20 years and cultivated countless award-winning makeup artists in this southern archipelago made up of more than 17,000 islands, Andiyanto paces himself akin to the country’s constant evolution... But in his artistry realm. “I entered this beauty world in 1980. Gradually with the experience gathered, I became a beauty teacher. I only had one motive; that is, to share my knowledge. The satisfaction from this job is enormous.” Andiyanto is the proud master for many successful makeup artists in Indonesia today. If one does a count, he would probably be the most-thanked person in all small and big beauty competitions held locally (and even internationally). That does not make him a contented man. He is still a very hands-on person who actively serves the fashion and media industry with his creations. “I’m still very excited in each and every assignment I take on; be it for bridal, fashion show, TV production or magazine shoot. Each job presents me the opportunity to create new looks and hairstyles, experiment with different colors or textures, and most importantly, a chance to learn from mistakes.” “Learning is a life-long process. While people are constantly changing their lifestyles and tastes, technology also advances by leaps and bounds every day. New products are created to suit the growing needs of every discerning individual. I see every new cosmetic product

as being unique. I earnestly try them out with different application techniques for the best results on different people. Mistakes are inevitable, but that is never a deterrent to me. All the more, it pushes me to seek solutions. Very often, they become my new creations.” Asked of what field of technology would be most beneficial to a makeup artist, Andiyanto replied, “Skincare for healthier skin and better complexion. A woman with good skin is most easy to apply makeup on. Less focus on concealing and more on enhancing with creativity. That is also very motivating for a makeup artist.” Andiyanto enjoys applying makeup for the sheer pleasure of seeing how a woman can be transformed under his hand. “My hobby is changing people’s faces. I enjoy correcting facial flaws to near-perfection. It not only gives the woman more self-confidence, but also job satisfaction for myself.” “I have a special interest in eye makeup as eyes are the soul of a person and reflect her character. They also require more techniques than the rest of the face to beautify them. Most contact between two persons occurs through the eyes and that makes them the most studied feature. I love to see how a pair of dull-looking eyes brightens up, droopy eyes lift up to look younger or small eyes become intense and bigger... With the right makeup.” Boosting Andiyanto’s wealth of beauty experience are four beauty publications – “The Make Over”, “Beauty Expose by Andiyanto”, “The Make Over Mata” and “Hair Style Inspiration”. One essential tip from Andiyanto is, “When M  |  97

doing photoshoot for fashion spread, it is important to understand the fashion design, to create a look that complements the style of design. Be focused on a makeup style that brings out the mood and feel of the model and fashion.” He shares his rule of the thumb, “In order to create a makeup that is strong yet harmonious, concentrate on what is being focused. If you choose to focus on eye makeup, blush and lip color shouldn’t be strong.” Andiyanto adores the beauty icon Grace Kelly because of her classical beauty. “Her face shows perfect elegance”. His other adored celebrity is Beyonce. “Beyonce has a beautiful sun-kissed skin. Minimal and natural makeup is all she needs for the streets and even on the red carpet.” If given only 10 minutes to do a makeup, Andyanto concentrates on shading and highlighting to enhance the facial expression and uses the right colors of eyeshadow to shade the eyes for a more intense look. “Make Up Store is an ever-inspiring brand. I am blessed to be able to work with a professional brand like this and my hope for the next 10 years is to conceive new creations to bring myself to another level and publish more beauty books to share my learnings and knowledge with other makeup enthusiasts.” He continues, “My motto in life is to keep on studying and learning. Never hesitate to develop new creations. Failure from the past should be taken positively and motivate us to be more creative.”

STARLET The starlets road to fame is not always an easy one. The main goal is to reach that walk of fame and some times it is easiest done by a short cut on the walk of shame. Anyway these starlets have found their fifteen minutes in the spot light and you can in all likelihood find them in Las Vegas.

In this story we teach you how to perfect eye symetry. Master the game of shadows - with small tricks your eyeshadow can do wonders. The following tips are easily reproducible. If your eyes are set deep, lift them with lighter colors. Circumscribe the natural lash line with Angel Brush and Microshadow Pollution. Press the shadow in between the lashes to create a defined line without expending space on the thin eyelid. Apply a darker eyeshadow in the crease line and add a lighter eyeshadow on the eyelid and below the arch of the brow. Curl your lashes with Eyelash Curler Metal before you add mascara to open up your eyes. Complete the look with Eyepencil Vanilla inside the lash line to magnify the appearance of your eyes. A light eyeshadow across the entire eyelid, from the lashes to the crease line, makes your eyes look bigger. Microshadow Muffin with its pearly shimmer or the mattifying Microshadow Vanilla are good primers. Firstly, color inside the lower lash line with Eyepencil Vanilla. Thereafter, apply eyeshadow, such as Microshadow Smog, in the crease line with Eyepencil Small and blend well. Also apply some of the dark eyeshadow in the lower lash line with Angel Brush. Add a light highlighter, such as Microshadow Muffin, below the arch of the eyebrow and in the inner corner of the eye towards the nose. Complete the look with mascara.

PHOTOGRAPHER: Carlos Norlén HAIR/MAKEUP: Åsa Östergren STYLIST: Sylwia Bykiewicz RETOUCH: www.Retouchlab.eu M  |  98

Use the lip pencil before you apply really dark lips and keep inside of the contours so that it will be smoother and more durable.

Liquid Foundation Natural Concealer Light Loose Powder Natural Microshadow Sunrise Eyedust Morning Breeze Eyedust Empire Eyelash Miss Long Lash Black Lipstick Aloha Nailpolish Linda Brow Set Fix Clear M  |  99

Liquid Foundation Beige Concealer Wand Light Loose Powder Natural Blush Glam Rose Cybershadow Ginger Leaf Cybershadow Extreme Cake Eyeliner Black Eyelash Peak Over Eyelash Peak Under Max Lashes Black Lipstick Chicco Brow Set Fix Clear

Metallic eye shadow softens up and tones out dark or strong colours and is good to use when you want a lot of colour with a softer finish. M  |  100

Liquid Foundation Neutral Concealer Wand Light Loose Powder Natural Blush Fresh Blush East Microshadow Flamenco Eyelash Miss Long Lash Black Lippencil Jazz Lipstick Black Orchid Brow Set Fix Clear

Perfect lipstick in five steps: 1. Make sure that the lips are thoroughly remoistened. Use lip balm as a base if they feel dry. 2. Fill in the contour of the lips with a wellsharpened lip pencil of the same colour as the lipstick. To avoid the colour from bleeding out into small lines, Le Brett and smudge in the pencil into all the small lines with the help of a lip pencil. 3. Apply the lipstick with a brush. Keep just inside of the contour of the lips 4. Bite off the lipstick using a piece of paper and apply a little powder to the lips. 5. Apply another layer of lipstick and top with lipgloss if you want a glossy finish or powder if you want a matt finish.

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If your eyes are narrowly set, you should apply lighter eyeshadows in the inner corner of the eye, both on top and underneath the eyelid. In the outer end of the eye, use darker eyeshadows and apply eyeliner. Extend a delicate line towards the temple to elongate the eye. Complete the look with mascara, adding extra coats to the outer lashes.

Liquid Foundation Neutral Concealer Wand Light Loose Powder Natural Blush Mission Microshadow Zone Microshadow Rec Microshadow Crystal Queen Eyelash Peak Over Max Lashes Black Lipstick Story Brow Set Fix Clear

A lot of mascara on the lower eyelashes balances up strongly shaded eyelids. Measure the false eyelashes against the eye and cut to the right length before applying them. Better too short a row than too long, which will weigh down the eyes. Curve the eyelashes using eyelash tweezers, then attach the false eyelashes and apply the mascara last; in this way you blend the false eyelashes with your own in the best possible way. M  |  102

Allow the eyelash glue to dry for a few seconds before fastening the false eyelashes. When the glue is rubbery, it is easier to apply the lashes in the right place. Choose false eyelashes with transparent edges for a natural look and false eyelashes with a black edge when you want a more made-up look.

Heavy eyelids can magically disappear by applying a darker eyeshadow across the entire eyelid and blending upwards towards the crease line. Add a light eyeshadow as a highlighter from the crease line towards the eyebrow. Only use matte colors, because shimmery eyeshadows tend to emphasize heavy eyelids. To make round eyes appear more almond-shaped, add a dark eyeshadow on the entire eyelid. Eyeliner can be drawn along the upper and lower lash lines to make your eyes look thinner.

Liquid Foundation Beige Concealer Wand Light Loose Powder Natural Blush Passionate Pink Microshadow Zone Microshadow Cheerleeader Eyedust Sassy Eyelash Lady Long Lash Black Lippencil Jazz Lipstick Black Orchid M  |  103

Makeup tips for thin eyes. Use a light highlighter on the center of the eyelid and below the arch of the eyebrow. Add a darker eyeshadow on the outer end of the upper eyelid. Apply Eyepencil Vanilla inside the lash line but do not use eyeliner. If your eyes are set wide apart, you can make them appear closer by covering the entire eyelid with a dark eyeshadow. The color should not fade out towards the temples but end next to the upper lash line.

Liquid Foundation Neutral Concealer Wand Light Loose Powder Natural Blush Fresh Microshadow Sunrise Microshadow Empire Eyepencil Dark Chocolate Eyelash Lady Long Lash Black Lipstick Festival Brow Set Fix Clear

A light reflecting liquid concealer or shimmering powder applied to the highlights of the face creates a more sculpted, emphasized face. Good places for emphasis are the cheekbone and eyebrow bone. M  |  104

How to curl your eyelashes. Open the tong and position the lashes between the rubber strip and the upper end of the apparatus. Thereafter, curl your lashes in three consecutive steps. First clamp the section closest to the roots, followed by the midsection and complete the process by curling the tips. Use the tong for a few seconds during each step. A flirtier gaze can be created by curling your eyelashes. Always curl nude lashes to prevent damage. Treat your lashes with the smoothening Treatment Mascara.

Liquid Foundation Beige Concealer Wand Light Loose Powder Natural Blush Fresh Microshadow Midnight Sailor Cybershadow Silver Eyepencil Black Eyelash Lady Long Lash Black Lipstick Story

Apply rouge to the apple of the cheek and sweep upwards outwards between the cheekbone and shadow of the cheek so that it is applied to the right place. M  |  105

Jonas´s three favorites: Lipgloss Concealer All Eyedust Colors M  |  106

– profile stylist sweden –

Jonas Hallberg TEXT BY: Maria Luthelius PHOTOGRAPHY BY: Andreas Kock

Jonas Hallberg is Hollywood’s new star stylist. Here, he tells about his glamorous, un-Swedish style which has made him popular with celebrities such as Scarlett Johansson, Cameron Diaz, Catherine Zeta-Jones, Jessica Alba and Mary Louise Parker. Jonas Hallberg is wearing a T-shirt from Dolce & Gabbana, a pair of gray Levis jeans, black sunglasses from Ralph Lauren and a pair of sneakers, limited edition from Barney’s in Beverly Hills. “I often wear jeans, a T-shirt and sneakers when I work. What I wear is not important. I am much more committed to the style of the stars”, he says. Jonas Hallberg grew up in Köping and is now a member of the staff surrounding all of Hollywood’s celebrities. How did that happen? He explains that he has always wanted to get to Hollywood. He started his career as an assistant to some Swedish fashion stylists. Three years later he was self-sufficient and eventually came into contact with an agent in Hollywood. ”My first job was with Scarlett Johansson. It led to jobs for Catherine Zeta-Jones, Jessica Alba and Cameron Diaz. It’s like rings on the water. One job led to the next. If you function well with stars and the people who book the stylists, things just keep rolling”, explains Jonas Hallberg. His glamorous style and earthy way have been a successful combination. He has styled many celebrities for galas, red carpets as well as for exclusive magazines and advertising jobs. He is even hired by the starts as a personal shopper. What is the recipe for success? ”My success is mainly due to me working hard

and being good at what I do. However, I am easy to collaborate with. I give the stars space. I am very conscious of not being a star myself. It’s enough with one star in the room”, laughs Jonas Hallberg. Usually the stars are easy to deal with. Few are divas. “Often, they are just like anyone else, some are shy”, he says. “The problem is time pressure and that the stars have a staff of many people surrounding them who want to have their say in everything. Most jobs are problem free. But sure, there is drama sometimes. He doesn’t want to mention any names, but remembers one celebrity who was in a TV-series. The test shoot was going to be made during the night, due to a pressed recording schedule. It took Jonas two hours to get there by car. When the star finally showed up, she was in a terrible temper. Instead of trying on the dresses he had chosen, she threw them around like a defiant three year old. He just had to return home again and try once again the next day. “Then, she got to try on the dresses during the daytime at her home instead. That worked out much better”, he says. Despite the success in Hollywood he hasn’t forgotten Stockholm. He mixes jobs at home in Sweden with jobs in the USA; one month here and one month there. He enjoys working just as much in Sweden as in the USA. The difference is, that as a stylist in Hollywood he has literally unlimited accessibility to gala dresses, shoes and jewellery worth many millions of Swedish crowns. Despite this, it is not always easy to style a star. While the super-model is long, slim and easily slips into anything, the film star can be M  |  107

short and curvy with a wide backside. “It’s a challenge to work with stars compared with top models” states Jonas Hallberg. “It requires a lot of trix and fix. Everything must be perfect when she walks the red carpet in front of at least 200 million TV-watchers all over the word. But I really love my job!” Jonas Hallberg’s style is characterized by the simple. He does not like too many accessories, but willingly high heels and a small pouchette. He leaves nothing to chance. He is always careful that the stars have perfect hair and makeup. The overall impression means everything. “My girls are strong individuals. They are beautiful, sexy and glamorous, regardless of figure. The stars should quite simply look like stars.” He is inspired by old Hollywood stars such as Rita Hayworth and Ava Gardner. “It has to the classical, super-elegant touch!” His favourite designers are Versace, Roberto Cavalli, Dolce & Gabbana, Yves Saint Laurent and Givenchy. “That is the top layer, which is common in Hollywood. On the red carpet there is a lot of name dropping and prestige”. Among Swedish designers, he appreciates Acne’s Jonny Johansson. He also likes Ann-Sofie Back’s fun and somewhat nutty designs. And naturally, he also admires the fashion designer Lars Wallin’s fantastic creations. He predicts that “In the long run, even these Swedish designers could be used for the celebrities”. What will he be doing personally further on in the future? Jonas Hallberg laughs: “Probably the same thing I am doing today. However, I like Africa. Maybe I will live in Zanzibar and raise dolphins”.

Glitter Ufo Glitter Energy Microshadow Smog Microshadow Sunrise Mixing Liquid Blush East

– how to apply sparkle –

Make Up Store has different primers which can be used when applying Glitter. Mixing Liquid will give you a water resistant makeup. When using Twinkle Eyeshadow as a primer for your Glitter, you will have a truly glamorous look, since both products consist of glitter. Mix your Eyedust with Mixing Liquid and you will also get a coloured mascara! M  |  108

PHOTOGRAPHER: Nakarin Phopan MAKEUP: Soravudh Chatrakul Na Ayudhaya MODEL: Luba /Apple Models Katarina /Bliss ModelsTHEME STYLIST: O’sira Kulsethsiri HAIR: Chatchai Pingapechart FASHION ASSISTANT: Nathaphol Nimnuan

– how to apply sparkle –

Miroshadow Dora Microshadow Sunrise Microshadow Smog Glitter Eyeliner Royal Gold Glitter Ufo Glitter Energy

Mix the Blend & Fix with your favourite Eyedust or Glitter and you will have your own personal lipgloss, full of shimmer. M  |  109

– h o–w htoowa tpop lay p sppl ya r –k l e –

Glitter Starry Glitter Nova Glitter Orion

Use Crystal Lips Virgin to apply the glitter onto your lips. M  |  110

– h o–w htoowa tpop lay p sppl ya r –k l e – Glitter Hot Pink Glitter Cassiopeia Mixing Liquid Glitter Eyeliner Sea Blue Glitter Eyeliner Aqua Glitter Eyeliner Diamond

Just dip your eye shadow brush into the cap of the Mixing Liquid (which you have filled with mixing liquid) and then into the glitter. Carefully draw a fine pattern onto your eyelid with the brush. Redo the procedure with more glitter to increase the intensity. This way you can have a glittery eye makeup in any colour you want. It is really nice to mix two different colours or divide the makeup into two or more colours. M  |  111

– h o–w htoowa tpop lay p sppl ya r –k l e –

To get a sharp edge with glitter you can use a paper cut-out. Cut the shape you desire and place it on top of the eye lid, then apply a mix of Mixing Liquid and Glitter for a smashing result.

Glitter Starry Glitter Luna Mixing Liquid M  |  112

– h o–w htoowa tpop lay p sppl ya r –k l e – Glitter Rainbow Glitter Orion Glitter Luna Mixing Liquid Blend & Fix Glitter Eyeliner Fuschia

Remove Glitter by wiping it off with a dry makeup sponge M  |  113

Alexandra´s three favorites: Microniezed Compact Powder Translucent Bronzing Powder Beem Lipgloss Moi

M  |  114

– profile sweden –

Alexandra Charles TEXT BY: Maria Luthelius PHOTOGRAPHY BY: Alexandra Charles

For 20 years, she was the Queen of the nightclubs in Europe and Stockholm. Jetsetting celebrities like Roger Moore, Mick Jagger and David Bowie would flock to her club. Today, she is the helping angel who works full-time as the President of the 1,6 Million Club. M Magazine presents Alexandra Charles! “It is dangerous to be a woman”, Alexandra Charles states. She knows what she is talking about. As the President of the 1,6 Million Club (the number of women in Sweden exceeding the age of 45 years), she is knowledgeable about the subject matter. When she founded the organization 10 years ago, medical research was largely based on a male standard of normalcy. This biased norm comprimized the effectiveness of emergency care and medication for women. Although the field of medical research has evolved notably in the past decade, there is still room for improvement. “The symptoms of older women during heart infarction, for instance, do not correspond to that of younger men. This means that women can get an incorrect diagnosis in primary health care, which could have hazardous consequences.” The 1,6 Million Club actively lobbies for a change in society regarding medical care, health, medical research and geriatric nursing. The core of the organization consists of Alexandra Charles and other ambitious women; such as opera singer Kjerstin Dellert, performers Lill Lindfors and Barbro Svensson, designer Gunilla Pontén and actresses Christina Schollin and Solveig Ternström. Despite turning 60, Alexandra has no intention of slowing down. Worries about ageing? Not at all. She feels that her age has its benefits.

“I find it positive to age. Through the years, I have learned more about myself. I have become more venturous and I can stand up for myself. I take part in the public debate and I take initiative. When I was younger, I was more cautious. All these years have given me a wonderful gift that I could never get through studying. It is about life experience. Life gives us experience, wisdom and understanding.” “On the other hand, I have become more humble through the years. I have realized that I know very little about the big picture”, she continues and laughs. “My friend, Lill Lindfors, always says: ‘Who wants to retire? It is better to be passionate!’” The fact that mature women can be passionate is widely known. Not surprisingly, many young men dream of elegant women with life experience. Alexandra Charles laughs delightedly at the statement, but men are absent in her world. “Haha... That sounds really wonderful. Where are they? To be honest, I work so much and spend most of my time with women that I can’t boast about flirting with young men.” It was different before. Back in the days, men used to flock around Alexandra Charles. Together with her then-husband, Noel Charles, she opened the international nightclub ‘Alexandra’ in the center of Stockholm. International singers who traveled to Stockholm would also pay a visit to the club; including David Bowie, Mick Jagger, Rod Stewart, Burt Reynolds, Elton John, Tom Jones and Roger Moore. She periodically misses those times. “’Alexandra’ was where it all happened; there was a wonderful vibe.” She is, nevertheless, happy about being able to shun the demanding working hours. The smokey premises also took a toll on her health. M  |  115

Although less frequently than in the past, she likes to go out and dine with friends. She misses a place where people of all ages can meet. To make it more dynamic, she would gladly mix different types of people. “It is always exciting to hear the thoughts of young people.” Even her relationship to cosmetics has changed through the years. Though she has always been interested in makeup, she has gradually become more cautious about selecting products that are nurturing to her skin. She is not opposed to cosmetic surgery, as long as young people avoid it. “It is sad to see how young girls are discontent with themselves. Media has created an ideal image on how women should look like. Despite the fact that it is the inside that counts. We should be better at teaching young people about values that trancend the surface. Charm and personality are always nice!” The 1,6 Million Club’s calendar with wonderful pictures of men and women is a good example of how everyone is beautiful. The calendar is issued by the publishing company ‘Prisma’ and proceeds go to the Center for Genderrelated Medicine at Karolinska Institutet. “In the calendar, we show that everyone is beautiful in their own way!” She believes that her persistent driving force can be attributed to good genes. As the oldest of four siblings, Alexandra Charles is used to being stubborn, focused and dedicated. “For the past eleven years, I have felt that it is important to do something that is valuable. I want to make a change regarding inequality and injustice. But for leaders and politicians to listen, we must unite and fight for a common cause. In Sweden alone, we could be 1,6 million women!”

Sir Francis Bacon (1561 - 1626) was an English philosopher, lawyer, scientist and statesman. Bacon is still often cited today in the following way when revenge is referred to: ”A man that studieth revenge keeps his own wounds green”.

PHOTOGRAPHER: Kristine Wreyford MAKEUP: Marcus Rökman MODEL: Hannah B K / Synk Casting M  |  116

Liquid Foundation Milk Micronized Compact Powder Milky Eyedust Mighty Microshadow Crystal Queen Sensitive Mascara Black Strazz Bronze

Add foundation to the lips for a paler look. M  |  117

Use single lashes for a naturally intense look.

Liquid Found Milk Micronized Compact Powder Pale Eyedust Morning Breeze Microshadow Choco Dór Eyepencil Vanilla Lashart Single 13 mm Mascara Longlash Black Blush Sugar Pink Lipstick Invisible M  |  118

Line the lower inner rim of the eye with a white or beige pencil for a more alert look. Colored mascara can give your look that extra touch.

Liquid Foundation Milk Micronized Compact Powder Pale Eyedust Devil Dust Eyedust Inka Eyedust Morning Breeze Coloured Mascara Blue Eyepencil Snowflake Star Lips Casablanca M  |  119

Liquid Foundation Milk Micronized Compact Powder Pale Care & Cover Light Lipstick Raspberry Sensitive Mascara Black Nailpolish Celeste

For a more covering look, apply additional concealer wherever needed. M  |  120

Apply foundation underneath your lipgloss for a lighter color and to emphasize the gloss. Use a dark nailpolish below your choice of polish to create shifting nuances in the color.

Liquid Foundation Milk Micronized Compact Powder Pale Microshadow Zone Eyedust Amazonas Liquid Eyeliner Black Eyelash Punk Coloured Mascara Green Gloss Lips Exit Nailpolish Nadja M  |  121

Liquid Foundation Milk Micronized Compact Powder Pale Eyedust Lounge Eyedust True Gold Eyepencil Snowflake Eyelash Single 13 mm Longlash Mascara Wonder Blush Cleopatra Starlips Casablanca

Use Mascara Longlash for long, nice lashes. Rub the brush of the mascara as close as possible to the lash roots for a more intensive look. M  |  122

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Roland´s three favorites: Anti Fire, Lipcare Mix Moisture Mask

M  |  124

– profile designer sweden –

Roland Hjort TEXT BY: Maria Luthelius PHOTOGRAPHY BY: Pierre Björk

Roland Hjort is founder and head designer at Swedish Whyred. He is inspired by the arts and has designed underwear with drawings by the artist Jockum Nordström as well as bags with motifs by the artist Roger Andersson. Now, this fall, another collection is being introduced with a motif by a well known Swedish artist. So far it is a secret. How do you pronounce Whyred? As it sounds? Wrong. The right way is: Why red. Roland Hjort borrowed the name from a much discussed interview with his maternal grandfather, the famous artist Sven X:et Erixon. A radio reporter asked X:et what his favourite colour was. ”Red”, answered his grandfather. ”Why red?” ”Well, blue then.” “The arts have always been a part of my childhood. Our walls were filled with paintings. I appreciate it, but I have never thought about becoming an artist”, says Roland Hjort. His grandfather’s artistry has however, worked as a source of inspiration when it came to choosing a profession. Design is closely tied to the arts and can also be seen as a way of expressing yourself. “Grandfather created art for the people, I make clothes for the people”, laughs Roland Hjort. Whyred’s sporty off-track fashion is appreciated by musicians such as The Hives, Robin

and Sahara Hotnights. However, even the American actress Kirsten Dunst and the Swedish dramatist and clothes snob Lars Norén wear garments from Whyred. Roland Hjort founded the company in 1998 together with Jonas Clason and Lena Patriksson Keller. To start with, the company only ventured into men’s garments but later expanded the product range with clothes for girls, bags and accessories. Today, Roland Hjort is the head designer and manages both men’s clothes as well as the women’s line. Roland Hjort’s designs are distinguished by contrasts. He enjoys combining the traditional with the modern. As an example he mentions a classical wool jacket which is lined with modern sporting details. He even likes to redo the garments; a classic trench coat or a pair of jeans may receive a new silhouette. Two years ago Whyred was awarded a prize as the year’s best designer at the Ellegala, they were nominated two times previously for the award. “It was unbelievably pleasant to be awarded the prize at last. We see it as an acknowledgement. In fact it means that we have more eyes on us, but the daily work was not changed overtly. However, it is a nice prize to have in your pocket”, states Roland Hjort. Despite the arts, music plays a large role in M  |  125

Roland Hjort’s life. Right now he listens a lot to Talking Heads. In some ways the music’s influence can be seen in his designs, but he doesn’t really know how. It’s more about a feeling; it’s difficult to put into words. “Bowie has always influenced me; his different styles mirror my designs. I try not to be predictable”. One year ago, Roland became a father. With the daughter, his life changed radically. Instead of late nights out, it was early mornings in the comfort of his own home. “I have, in fact, become even more focused on my work since I had a child”, says a satisfied Roland. “I have unquestionably taken things easier during the last year and cut back on the partying; that in itself is inspiring. The nearest plan for the future of Whyred is the continued introduction on the international market. The clothing company has, at present, two boutiques in Stockholm and a very nice recently opened boutique in Copenhagen. Whyred is also represented in hundreds of boutiques all over the world. Just now, things are going best in Japan, where Whyred is represented in 40 boutiques. However, the company is also venturing into England and France. “The goal is to grow in a healthy and satisfying way”.

PHOTOGRAPHER: Mikael Eriksson / M Industries/www.mindustries.se NAIL & MAKEUP: Lillis Hemmmingsson MODELS: Charlotte Thörn M  |  126

Matt Foundation Milk Loose Powder Creme Nailpolish Selma Top Coat Gloss

M  |  127

Studio Foundation Wonder Powder Nailpolish Svea, Victoria

M  |  128

Wonder Powder Studio Foundation Nailpolish Jerry, Celebration, Top Coat Gloss

M  |  129

Studio Foundation Wonder Powder Nailpolish Camille, Carmen, Lava

M  |  130

Studio Foundation, Wounder Powder Nailpolish Mika, Jerry, Top Coat Gloss

M  |  131

– gallery –

lish Nailpo na n Joha e e ir s e D Anna

Make Up Store’s nail polishes come in so many different kinds and shades. Just as suitable for natural as for artificial nails. The improved nail polish not only comes in new packaging, you can also choose among different colours and different attributions such as glittery, 3-dimensionell, matt and sparkling. Great caring lipgloss with nurturing ingredients such as beeswax, Vitamin E and Jojoba that moisten your lips. Gloss Lips comes in matt, somewhat more opaque shades as well as shimmering, transparent nuances, perfect for touch-ups during the day.

Make Up Store has a wide range of different eye and lip pencils. Besides different colours you can choose between matt, glittery and metallic formulas. Lip pencils will help to define your lip contours, it prevents your lipstick from bleeding and it creates long lasting makeup. The eye pencils are beautiful to wear on their own, but they are also great as primers for your eye shadows. Apply the eye pencil and tone it outwards and upwards on the lid, then simply apply your eye shadow on top of the eye pencil and you will have a rich eye-makeup that lasts.

M  |  132

– gallery –

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Did you know that Make Up Stores eye pencils and lip pencils have the same formula? This allows you to use an eye pencil on your lips or a lip pencil on your eyes, just combine and choose your individual makeup. Nobody knew what a huge success it was going to be! We are proud to say that we were the first brand to launch glitter eyeliner on the international market. The fine brush makes it quick and easy to create a glamorous, glittering look. Apply as a liner or onto the entire eyelid. Remove glitter using a dry sponge before removing the rest of the makeup.

M  |  133

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– gallery –

Powderbrush comes in many colours. A very soft brush of goat’s hair; perfect for an even, transparent application of powder. Cleanse using Make Up Store’s shampoo and conditioner to retain its lovely softness. M  |  134

– gallery – Microshadow Himmery Bell Dagger Jubilee

Make Up Store has three different types of eye shadows; Microshadow, Cybershadow and Eyedust. Brand new colours are released every season with the looks. There are no less than 150 different shades to choose from. The eye shadows are manufactured with a special technique called Micronized where the eye shadow is run through a sling to make the pigments as small as possible. The same process is used when producing pharmaceuticals. The secret behind the long-lasting formula and colourful shades is the technique. Small and highly-concentrated pigments make the eye shadows smooth as silk and truly colourful, besides their long-lasting effect...

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– gallery –

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Since time immemorial, darkness has been associated with mystery. MAKE UP STORE has taken some of its inspiration from sensual darkness and created a cool and classic perfume. The perfume Whisper opens on spicy tones of musk and patchouli, followed by a seductive scent of jasmine and rose. The perfume ends with top notes of orange and tangerine. Whisper catches every heart… The perfume comes with a specially designed purse, which makes you unique at late nights and on dark evenings. Spray it’s linings with your favourite perfume and the bag becomes an individual accessory that creates a lovely aura around you.

M  |  136

– gallery –

tick Lips

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Lipsticks are getting more and more popular among different ages. Make Up Stores lipsticks comes in different colours and have different properties such as matt, transparent and glittery. The lipsticks are truly nurturing since they consist of several natural oils that moisten your lips. Avocado Oil smoothes your lips and prevents your makeup from flaking. Combine your lipstick with a lip pencil for sensual lips. Make sure to try Lip Fix which creates long-lasting, kiss-proof lips.

Lip sti ck Da w n M  |  137

n Black Widow n One of the world’s most dangerous spiders is the Black Widow. The name of the spider is partly due to it being black, but also because the female kills the male after mating and eats him.

PHOTOGRAPHER: Ben Regent /www.benoitregent.com PHOTOASSISTANT: Patrick Poncy MAKEUP: Rebecka Hellander /www.cameralink.com Retouch : Joanna Agren /Mirage-Imaging STYLIST: Hanna Holmgren HAIR: Ali Pirzadeh /www.cameralink.com MODELS: Liz B , Louise B, Lucas K /Stockholm Gruppen Mia E / Synk casting

Liquid Foundation Cover All Mix Loose Powder Natural Cybershadow Crow Tri Brow Max Lashes Black Mixing Liquid M  |  138

A nice and clean base is #1 for a cool and beautiful make. Less is more. To put on coverstick after foundation is a tip, than you see where you really need it. M  |  139

Are you unsure of what color to use for the outfit of the day, you can always go with ”earth colors”. Remember, the colour that is oppsit to your eyes will bring them out more.”

Liquid Foundation Cover All Mix Loose Powder Natural Duo Créme Blush Shine Tri Brow Eyepencil Black Microshadow Vanilla Cake Eyeliner Black Microshadow Olive Max Lashes Black Lippencil Jazz Lipstick Devil M  |  140

To sharpen your brown (what ever the shape) will frame your eyes and make them stronger. Remember, Your own shape is what makes you Uniqe!

M  |  141

Liquid Foundation Cover All Mix Loose Powder Natural Lipstick Devil Lipstick Black Orchid, Dawn

Never be afraid to try new stuff. You can always mix colors with different products and to do that Mixing Liquid is perfect. M  |  142

Liquid Foundation Cover All Mix Loose Powder Natural Duo creme blush shine Tri Brow Microshadow Old Gold Cake Eyeliner Black Eyelash Art Pointed Lipstick Poppy Nude

Apply Eyepencil Vanilla on the inner rim of the eye and make your eye look bigger and more vivid. M  |  143

Fix your eyebrows with Stay In Shape for a natural result.

Exotic Body Butter Liquid Foundation Cover All Mix Loose Powder Natural Tri Brow Color Marcara Black Microshadow Muffin Cybershadow Valley M  |  144

Liquid Foundation Cover All Mix Loose Powder Natural Wonder Blush Goddess Lipstick Nude Crystal Lips Virgin Microshadow Vanilla Tri Brow Microshadow Flamenco Long Lash Mascara black Eyelash Pointed Cybershadow Valley

Apply foundation and powder all over the mouth before you paint your lips, for a long lasting result. M  |  145

– products in focus –

SPA Make Up Store is not just a world filled of beautiful colours and shades. We have now, at last, produced a new lovely Home SPA series to care for your face, body and soul. Our series is made out of a number of natural raw materials adapted for both men and women of all ages. We want our customers to be able to create their own Home SPA, without having to travel off to foreign countries. Therefore, you will find most products packaged in flexible disposable packaging. The series is made to work gently and caringly on the skin. You will find a number of different salts and sugar scrubs for the body. For the face, there are in-depth cleaning and re-moistening masks as well as mild scrubs. Welcome to the boutique and discover our wonderful SPA-series!

ill du bli frisör? Med vårt starka varumärke har vi inte råd att utbilda dåliga hantverkare. Vår 2-åriga frisörutbildning är en av de få privatutbildningar i Sverige som är godkända av Sveriges Frisörföretagare, SFF. Vi har utbildat frisörer i över 40 år. 2004 startade vi Björn Axén Academy i dess nuvarande form och av våra utexaminerade elever har 97% fast arbete som frisörer på några av Sveriges bästa salonger. En siffra vi är mycket stolta över. Ny kursstart den 7 januari 2009. Sista ansökningsdagen är den 20 november. Vi tar även emot ansökningar för höstterminen 2009. För mer information och ansökningshandlingar hör av dig på 08 - 545 27 357 eller academy@bjornaxen.se. Du kan också läsa mer om oss på www.bjornaxen.se eller varför inte komma och besöka oss. For information in English please call +46-8-545 27 357 or email academy@bjornaxen.se

Björn Axén Academy, Birger Jarlsgatan 124, 114 20 Stockholm M  |  147

Alejandra´s three favorites: all the eyelashes bronzing powders for the face Fresh Rose Blush

Step by step, Alejandra will climb all the way to the top of a highly competitive industry; carefully not to burn herself out. She has a message: music has a way of healing you and your thoughts. And she surely has the voice and talent AND NOT TO ABIDE she has an audience. Alejandra is what a whole new Latin generation has been waiting for, a brand new voice. M  |  148

– profile artist usa –

Alejandra Alberti TEXT BY: Peter Hammar PHOTOGRAPHY BY: Rodrigo Varela

Born out of a love for music from her Mexican mother and Cuban father, the vocalist and drummer in a band, Alejandra surely possesses the right set of genes for a brilliant future within music. She recently won the award for Best New Artist at the Latin GRAMMY Awards in the US and we are thrilled to see what is next in line for this sizzling new Latin star. She does not want to fall into the ordinary Latino category of Shakira and Iglesias. People expect you to sing a certain way when your are Latin, but there is a whole new generation of musicians out there singing independent music that do not conform to your stereotypical Latin music. Alejandra writes all her songs herself and they are all about family and personal experiences that touch the listener on a personal level. It is a fusion of pop, rock and R&B. It is the sound of a new generation and it has only just begun. How would you describe yourself as an artist? - I’m a singer/songwriter that uses personal experiences and different tastes in music to write and record. I’m lucky enough to have this as a career and I get to wake up loving what I do. Tell me about your career and education. - Its been difficult juggling both simultaneously. I graduated with a Bachelor Degree in Business Administration and a Major in Marketing. Now, I have more time to dedicate myself to my music and promotion. The album has been out for about a year and a half, which we’ve promoted and done concerts around the US. The first album was nominated for a Latin Grammy under the Best New Artist category. Do you spend a lot of attention to style and beauty, looking so good?

-My interest in style and beauty began when I was young. I don’t focus a lot on beauty. I believe that the more natural, the better. My style changes with time. I’ve gone through the rocker stage and right now I’m exploring my feminine side by wearing more dresses. Style also depends on mood, so everyday is different. So far in your career, what has been your biggest thrill? -The most exciting highlights of my career have been the concerts and being at the Latin Grammys with all these talented and highly respected colleagues. Do you have any tips to young aspiring artists? - My advice to those who want to be in this industry, is to be very patient. Sometimes it takes longer to reach your goals, but once you start moving forward, everything falls into place. Attitude is very important as well. Have a positive energy, be loyal to your roots, work more to improve your art and look for opportunities. What is happening right now in your career? -At this moment, I’m on tour around the US and Puerto Rico. We will be filming very soon the video for my third single off the album. Also, I’m in the studio writing and working with the next album. Where do you think the future in beauty is heading? - I don’t know what the future of beauty, style or fashion will be, but trends always recycle themselves. I just hope that, in regards to beauty, women will embrace their natural beauty. What are your plans for the future? -Who knows where I will be, but I hope that I can continue writing songs, recording albums and being happy with what I’ve accomplished. M  |  149

Hopefully, from here to 10 years, I would be doing what I’ve always wanted, which is to do concerts worldwide. Do you follow any guiding stars? -My motto is to just live life the best way possible, be happy, love and take care of those close to you and don’t conform to mediocracy. The life of an artist can be very stressful. What are your tricks to stay so naturally fresh? -I drink a lot of water and leave the rest of the beauty help to the wonderful people at MAKE UP STORE Miami, who can make me feel beautiful, even on 6 am wakeup calls. At the same time, looking good is not always an advantage. People automatically think that looking good means that you can´t sing. Which look is your own favorite? - My favorite look is a natural makeup. I don’t like to wear too much. I only wear a lot when it is necessary. Who would you want to name your all-time style favorite? -My ultimate beauty icon would be Audrey Hepburn, because back then there was no photoshop and she was absolutely gorgeous. If you have to get ready in just minutes, how would you go about it? -If I had to get ready in 10 minutes, I would wear a tank top and jeans. Then, just put on mascara, lipgloss and blush. Do you have any beauty tips you can share with our readers? -The best beauty trick that has worked for years is to wash my face in the morning and at night. Always follow with moisturizer.

– How to wear your glasses with style – PHOTOGRAPHER: Jenni Porkka /Beauty Look MAKEUP & HAIR: Olle Johansson CREATIVE DIRECTOR: Peter Hammar /Make Up Store

A long, thin face Day time Here, we broaden the face horizontally. Heavier and bolder frames combined with sassy makeup can be very ravishing. M  |  150

Tri Brow Brow Set Fix Eyepencil Black Micronised Compact Powder Beam Skin Serum Microshadow Lingerie, Champagne, Vanilla, Satin Pot Gloss Fab Matt Foundation Vanilla Loose Powder Milk Cover All Mix Jenny wear Calvin Klein995, Synsam

– How to wear your glasses with style –

Matt Foundation Olive Max Lashes Black Cover All Mix Loose Powder Pale Lippencil Melon Cybershadow Vanilla Jenny wear Calvin Klein995, Synsam

Night Time You can also embellish your style by matching the color of your frames with that of your cosmetics. A pair of black glasses with black smokey eyes creates a sexy and daring look. Matching red or pink frames with a similar shade of lipstick gives a harmonious wholeness to your face. For a more natural look, combine matte colors in earthy tones with brown or marble brown spectacles. We have chosen glasses which really broaden the face with somewhat larger frames. The model has a warm complexion; we have chosen glasses which are a cold contrast. There is a lot to think about when choosing eyeglasses... but remember that they are an accessory, have many and have fun with your eyeglasses! M  |  151

– How to wear your glasses with style –

A heart shaped face Day time Here, we want to soften up the lines, this is important when you choose eyeglasses. The eyebrows should be visible above the glasses. Select a model that is most appropriate for the overall shape of your face. A simple method is to select glasses that reproportion your face equally from the center. If your face is rectangular, frames in softer shapes are more suitable. Narrow jaws and a wide forehead can be counterbalanced using thin glasses with wide temples. Oblong faces will appear smaller with straight glasses. Glasses with straight and distinct lines complement rounder faces. People with oval faces fit in most glasses – remember to balance the facial proportions above and below the spectacles. M  |  152

Tri Brow Eyepencil Smoke Microshadow Lingerie Skin Serum Liquid Foundation Milk Lippencil Wood Eyepencil Vanilla Cover All Mix Gloss Lips Aura Rosanna wears MaxMara989, Synsam

– How to wear your glasses with style –

Brow Set Fix Microshadow Champagne Night Time Micronized Bronzing Powder Beam Lippencil Frosted Berry Sensitive Black Mascara Loose Powder Pale Lipstick China Red Rosanna wears Fendi737, Synsam

Night Time Use Eyeprimer underneath eyeshadows if eyewear makes you warm. Eyeprimer Tinted has a covering effect and also functions as a light concealer. Use the product in addition to Reflex Cover to neutralize dark rings and tone down possible shadows from your glasses. The light formula in Reflex Cover is adapted to the delicate skin around the eyes. Its light-reflecting pigments will lighten dark regions and give your skin a nice luster. The glasses should steal the attention from the cheek bone which may otherwise become too emphasized. The lips and eyebrows are very important when choosing glasses and makeup. M  |  153

– How to wear your glasses with style –

A square, heart shaped face Day time Here, we have chosen small glasses so as not to remove the focus from the face, but to accent it only. It is important to think about being shortsighted or far-sighted, as the eye becomes enlarged or reduced in the glass of the eyeglasses. This is very important, since when the eye looks larger, thanks to the glass, we have to reduce the makeup and if they look smaller in the glass we have to add more makeup so that the eye can be seen, not just the eyeglasses. A flawless base will even out your skin tone and define the color of your glasses. Fixate the foundation and concealer with powder. M  |  154

Tri Brow Brow Set Fix Eyepencil Black Microshadow Lingerie, Diana, Champagne Emilia wears Sean John4006, Synsam

– How to wear your glasses with style –

Cybershadow Buzzer, Ginger Leaf Microshadow Ghetto, Muffin, Metal Cherry Max Lashes Black Cover All Mix Loose Powder Milk Gloss Lips Dune Emilia wears MaxMara986, Synsam

Night Time If your frames are striking, brows should be plucked so that they are nicely exposed above the frames. Afterwards, fill your eyebrows with Tri Brow using Angel Brush for a natural look. Tri Brow is a very popular product and was recently awarded by the Swedish readers of Cosmopolitan in the 2008 edition of the Cosmopolitan Beauty Awards. Glasses which sharply contrast the makeup. This is another method. Glasses with lovely frames because others also view you from the side. M  |  155

– How to wear your glasses with style –

A more oval and round face Day time Here, neutral glasses were chosen which don’t ruin the face; they only accent the complexion and colour of the glasses. Almost straight, somewhat larger glasses will not disappear in the face. Take into consideration how the glasses sit on the nose. To enhance your look, highlight the apex of your cheekbones. The technique can also have an elongating effect on petite faces. M  |  156

Tri Brow Brow Set Fix Eyepencil Black Blush East. Diana Skin Serum Matt Foundation Olive Eyedust Carat Cover All Mix Dark Loose Powder Cappuccino Gloss Lips Sun Fatima wears cK5568, Synsam

– How to wear your glasses with style –

Blush Metal Cherry, Lemon Matt Foundation Java Microshadow Pollution Microshadow Ghetto Cybershadow Meteor Sensitive Black Mascara Loose Powder Café Au Lait Lipstick Dawn Eyedust Carat Fatima wears Tiger Dottie2. Synsam

Night Time For an enticing result, curl your lashes with Heated Eyelash Curler before you coat them with Long Lash Mascara Dark Brown. Add a soft eyeliner in a pleasant contrasting color by mixing Mixing Liquid and Eyedust. Glasses are like an accessory, they adorn the face. We have chosen glasses which are gold in colour; even the makeup has this tendency. An upward striving feeling from the glasses is similar to the eye form of the model. M  |  157

– How to wear your glasses with style –

A mix of a square and oval face Day time Soften up the face with glasses that are more upward bending, in this case only a little. Do you have problems applying your makeup without your glasses? Order a pair of makeup glasses with your specific lens strength and flip down the lens in front of the eye receiving makeup. M  |  158

Tri Brow Brow Set Fix Eyepencil Black Micronized Bronzing Powder Beam Skin Serum Matt Foundation Vanilla Microshadow Lemon, Tie, Champagne Lippencil Café Au Lait Gloss Lips Aura Emelie wears Calvin Klein997, Synsam

– How to wear your glasses with style –

Matt Foundation Olive Microshadow Plum, Metal Cherry, Satin Sensitive Black Loose Powder Milk Lippencil Golden Purple Glosslips Aura Emelie wears Hugo0013, Synsam

Night Time Match boldly colored frames with lip shades to balance the style. Lip color can be discrete but painted lips are paramount if you wish to harmonize your look. Thanks to their soft colors, Lippencil Golden Purple and Lipstick Poppy suit most people. Here, we have chosen glasses which will suit an oval face, one that broadens the whole face, somewhat wider glasses will make things a little more interesting as well. M  |  159

PHOTOGRAPHER: Supasit Srisawathsak STYLIST: Pitak Supanankul MAKE UP: William HAIR: Chatchai Pingapechart FASHION ASSISTANT: Nathaphol Nimnuan MODEL: Zsanett /Blink Models, Alexandra C. / Artiste Models

Lift out the best in yourself and play with colours and lashes but retain the harmony in your makeup. Focus on the lips and let them speak clearly. By forming a cleanly outlined eye with lovely eye shadows, a soft globular line and perfectly formed eye liner, you give your eye a lift. False eye lashes don’t need to be over-dimensioned; they can be natural in both length and form, performing a miracle on your eye and makeup. At Make Up Store you will find a number of products which allow you to easily create pure artwork on your lips. Matt Foundation is laid as a base followed by Loose Powder Milk to create an almost doll-like look. Naturally, you can choose another tone which suits your colouring exactly, but Loose Powder is exceptional for this purpose. To achieve precise, soft, but marked eyebrows, you use Duo Brow. To give the eyes a harmonious but soft global line, you mix Microshadow Tie and Champagne. The eyelash Small is perfectly suited to maintain a natural, but marked row of eyelashes. Black Cake Eyeliner gives intensely black, perfect eyeliner. For the lips, you use the soft lip pencil on the lower lip and then you mix Eyedust Sunset with Blend & Fix and apply it to the upper lip. You finish off with the Lipgloss Virgin to fix the colour and really get the lids to glow. M  |  160

Matt Foundation-milk Loose Powder-milk Duo Brow Microshadow Champagne Microshadow Tie Eyelash Small Eyedust Sunset Blen&Fix Cake Eyeliner black Lipgloss Virgin Lippenciln Soft

Lipcare Care Mix Lippencil Neutral Lipstick Naked Cake Eyeliner Black Eyelash Small Matt Foundation Milk Loose Powder Milk

To achieve natural lips with nearly the same tone as the skin, you start by remoistening and peeling the lids with Lip Care Mix. Then apply the lip pencil Neutral softly and thinly for the best results. Finally, apply the lipstick Naked to both the upper and lower lips. M  |  161

Skin Serum Sport Foundation Macciato Eyelash Miss Eyepencil czar Eyepencil Liquid Lippgloss Virgin

Keep the foundation clean and ethereal; mix Sport Foundation with Skin Serum for a natural but covering result. Use the Eyelash Miss, cut small pieces and attach with eyelash glue adhesive. Place the pieces evenly over your own eyelashes. Use the Czar and Liquid pencils for your lips, to ensure they sit well, apply the Lipgloss Virgin on top. M  |  162

Blend & Fix Microshadow Aquarius Lippgloss Virgin

A clean makeup and colourful lips are nearly always a successful choice. If you don’t have much time, it is the perfect time to do this type of makeup. Mix, Blend & Fix Microshadow Aquarius to get a true, deep-blue colour and finish off by applying Lipgloss Virgin to give the lips a high gloss. M  |  163

Apply Aroma Balm to the lips first so they don’t become dry and chapped and so that the black Lipstick Down will be fully enhanced and really looks black. Then apply e.g. 111 to achieve a truly black colour using one of our lip brushes of real hair. Finally, take a Strazz diamond and attach using Eyelash Glue. You not only achieve a luxurious look, but also an eye-catching makeup which you can easily touch up in a few minutes.

Lipstick Dawn Aroma Balm Strazz Diamond M  |  164

Microshadow White Eyepencil Sparkling Beach Lippgloss Virgin

To give the eyebrows the perfect form, use Tri Brow Colour and Brow Set Fix Clear. For the lips you must mix Blend & Fix with Microshadow White to cover the lids, followed by the Eyepencil Sparkling Beach on the middle of the lips. M  |  165

Cybershadow Meteor Microshadow Deadly Blush Fresh Cake Eyeliner Black Microshadow Muffin Studio Foundation Cameo Max Lashes Black Gloss Lips Clue Eyelashes Punk

Bustier / NK Necklace /Åsitas Chair/ Home in Harmony M  |  166

Blackout, a moment of temporary absent-mindedness; consciously or unconsciously, a way the mind to temporarily protect itself from outer attacks or for strong feelings of expression. An overload of the mind resulting from loss of memory with sometimes unforeseen consequences. You should never cross women with black eyes who see red!

PHOTOGRAPHER: Knotan MAKEUP ARTIST: Magda Erixon/ Mika´s HAIR STYLIST: Peter Hägelstam/ Björn Axén STYLIST: Magnus Flobecker/ Lundlund MODELS: Paulina, Ambra/ Mikas, Ellen W/ Stockholmsgruppen M  |  167

1940s. The Second World War erupted and makeup was sparce, like many other items in war-ravaged Europe. Shoe cream was, for instance, used as a substitute for mascara. The icons of the time included Katherine Hepburn, Rita Hayworth and Bette Davis. ‘Healthy Glow’ was the expression of the decade and the more fully-shaped lips were colored in a warm orange red tone. The eyebrows, although defined in the shape of a broken oar, were preferably natural and full. The crease line was shaded in natural matte colors.

Studio Foundation Natural Eyelashes Drama Eyelashes Doll Eyepencil Black Drama Mascara Black Eyedust Mercury Blush Nut Tri Brow Microshadow Smog Lipstick Pretty Crystal Lips Virgin

Night Gown / NK Strazz Brooch / Åsitas Bracelet / Indiska M  |  168

Cybershadow Meteor Microshadow Deadly Blush Fresh Cake Eyeliner Black Microshadow Muffin Studio Foundation Cameo Max Lashes Black Gloss Lips Clue Eyelashes Punk

1950s. During this decade, two ideal icons were very popular: The voluptuous and sensual Marilyn Monroe and the ravishing Audrey Hepburn. Brigitte Bardot was yet another icon and sex symbol. Marilyn’s makeup consisted of a natural base and perfect eyebrows (in the shape of a broken oar). Light pearly shadow in a green or blue tone across the entire eyelid. Sweeping eyeliner and false eyelashes. A round and fresh rouge and of course a mole. The lips were colored in a bold shade of red. Although similar, Audrey’s makeup consisted of brown and natural nuances. Brigitte Bardot sported pale lips and overstated smokey eyes.

Bustier / NK Necklace /Åsitas Chair/ Home in Harmony M  |  169

1960s. The Op Trend was born and consisted of graphic patterns in black and white. “Make Love, Not War” was the motto and icons included Twiggy, Barbara Streisand and Jackie Kennedy. Eyeliner and false eyelashes were absolute must-haves. False eyelashes could even be drawn directly on the skin with eyeliner. Apart from black and white, turqouise and purple were other popular colors. The lips were pale, pale, pale.

Matt Foundation Milk Loose Powder Milk Gel Eyeliner Black Eyelashes Drama Blush Sugarpink Mascara Long Lash Black Lipstick Glow M  |  170

Strazz Brooch / Åsitas

During the 1970s, two makeup styles dominated. The first style consisted of natural colors with brown eyeshadows, darker lip liner and light lipstick or lipgloss. The other style entailed a light blue eyeshadow across the entire eyelid and glitter highlighter under the eyebrows. The lipstick was either pink or nude. The second style was clearly influenced by disco glam. With Nina Hagen as an icon, the 1970s saw the birth of punk. The look involved a pale makeup base with black, smeared out eyes. Eye makeup, which would later comprise hints of red and green, also became more elaborate and artistic.

Studio Foundation Ultra Blush Passion Microshadow Champange Microshadow Endless Eyepencil Vanilla Lipstick Prairie Lashes Peak Over Eyedust Dust Brow Color No 3 M  |  171

Swimsuit / NK Necklace / H&M

1980s. The Upside-Down Age! The typical makeup consisted of a cacophony of bright colors. Colored mascara was a must-have! Other paramount trends included kohl inside the lash lines and overstated rouge. The brows were bushy and cold colors were easily mixed with warm colors. Actors on tv shows such as Dallas and Dynasty were style icons as well as the enduring Queen of Pop Madonna

Studio Foundation Camero Micronized Compact Powder-Translucent Bronzing Powder Beem Duo Brow Color Max Lashes Black Lipencil Neutral Lipstick Pink M  |  172

Studio Foundation Ultra Blush Passion Microshadow Champange Microshadow Endless Eyepencil Vanilla Lipstick Prairie Lashes Peak Over Eyedust Dust Brow Color No 3

1990s. Personal style dominated the catwalks and the original supermodels also enjoyed a Golden Age of success. The girls who reigned the world of fashion included Emma Sjöberg, Linda Evangelista, Kate Moss, Naomi Campbell, Christy Turlington and Cindy Crawford. The 1990s also saw the birth of ‘Heroin Chic’; a look that has survived and involves a pale base, pale lips and smokey eyes.

Jacket / Thomas Burberry Strazz Jewelry / Åsitas M  |  173

Teri´s three favorites: Anti Razor Ice Cream Lip Care Mix

– profile stylist Finland –

M  |  174

– profile stylist finland–

Teri Niitti TEXT BY: Peter Hammar PHOTOGRAPHY BY: Sakari Majantie

Having over the years established himself as one of Finland’s absolute top stylists and trend analysists, Teri can truly be proud of himself. He has worked with all major clients within the industry of fashion, editorials and beauty. Teri defines style in a world where everybody else follows. Meet Mr Style Teri Niitti. A first glance at this young man immediately reveals his Finnish background; those strong features can only be from up North. His boyish charm and looks radiate happiness and behind those blue eyes sparkles impulsive genuineness all in a creative organized mess. Tell me about your career and education. After basic education, I went to a specialized high school for arts which opened my mind to the world of color and form. After completing my military service, I took a Master’s degree in Fashion Design in the University of Industrial Arts in Helsinki and abroad… Which is the path I still more or less follow! My interest on beauty and fashion started at an early age. My grandmother was a painter and the world of arts and creativity was encouraged in my family, which is otherwise predominated by mining engineers… I guess it’s the usual story of playing with your sister’s Barbies and drawing a LOT of princesses… (Laughter) Actually, Egyptology and that field of aesthetics was very close to my heart as a child (heavy eyeliners, HUH?) so it’s been an ongoing process of self-exploration and re-invention. During your career, which is/are the most exiting assignments? Always seems to be the next one, thank God! I just did a big Fashion Show in Paris for contemporary Finnish Fashion Design, which was personally and professionally very exciting. I’d still say that I love doing editorials and beauty the most. Do you have any advice for those who want to be in the style/beauty/fashion industry? In my opinion, you already have what you need or you don’t. Schools can give you (only)

tools and, personally, I would say communication, because it is essential in teamwork if you want stunning end results. Aim to work with people you admire. I arrived today from Hamburg, where I did a commercial with my favorite makeup artist and photographer. It was more editorial than advertising, and I was very happy with that. Now, I am working with my travel expense bills, which is exciting as hell… After midsummer, I’ll travel to Rome to see a collection I will be shooting in Paris with a Swedish photographer in July… Enough said! Good stuff coming along. What do you think is the future in fashion? UUUUH what a question… I think honesty goes a long way, so I see neo-nineties and re-cocooning with lots of downgrading and bareness. Very demanding times for people within the industry, since decoration is not there to fool the inexperienced voyeur. Naturally, it will be supported by key elements of the era, but my crystal ball shows a glamorless but still well-thought and skillfully crafted future in fashion and beauty. Postproduction takes an even more massive role in the business of producing beauty and fashion images, and more artificial work becomes acceptable, but goes unnoticed at the same time. Good times for the Nordic way of thinking and seeing things. Enchanted, bare, supernatural. What are you doing in 10 years? Dreams and hopes. I will still be doing styling/designing for the beauty and fashion industry. Perhaps more product development, conceptual work and writing. Traveling a lot and being inspired and astonished by the people, thoughts and beauty around me. Interpreting it and telling new stories through visuals and words. Do you have a motto? Exceed expectations. On fashion shows and photo shoots, it can be stressful. What are your beauty tips and tricks on stage? Thank God, I deal with the concepts, wardrobe and visuals and have stunning professionals to M  |  175

rely on the subject of makeup and beauty. Personally, drink a hell of a lot of water. Which one is your favorite look? Motivate. I like a model when she comes to the studio washed, moisturized and with clean hair. It’s a delicate moment where everything is possible. That’s my favorite. Sounds odd since I am well-known for creating fairly strong looks and having lots of stuff done; but it’s never as pure, as nude, so that’s my favorite. It also requires a huge amount of skill. Who are your beauty icons? Motivate. Well, fashionwise it has to be my mother – she was diagnosed with shortened muscles on the back of her legs for always wearing high heels! Which celebrity is best in styled? Motivate. This is a thing you can and have to buy nowadays, so it has a lot less to do about yourself and more about your ability to shop well and know people. My list would be the ever typical from Madonna to Dita to Agyness. If you have to get a model ready in 10 minutes, how would you create a style? Get great glasses and a cool hat and you will be done in a minute! Do you have any beauty tricks you want to share with the readers of M Magazine? If it feels good, wear it – makeup or clothing. The actual visual is just half of it and presenting yourself in the right way goes a long way. The best-looking models or celebrities often look fairly awful, when they are not aware of being observed. You can find out more about Teris work at: www.teriniitti.com

PHOTOGRAPHER: Steven Chee MAKEUP: Nigel Stanislaus /LOOK MAKEUP ASSISTANTS: Sarah Mieli, Georgia Hull HAIR: Daren Borthwick, The Artist Group ASSISTANT PHOTOGRAPHER: Daniel Nadel, Katie Nolan STYLIST: Nadene Duncan MODELS: Chelsea, Klara, Priscillas Agency

Eyedust Celebration Glitter Gold Glitter UFO Eyelash Miss Gloss Lips Zoom Skin Serum Liquid Foundation Beige Blush Carmel Nailpolish Alma M  |  176

Eyedust Splash Eyedust Crystal Cybershadow Babydoll Microshadow Midnight Sailor Eyelash Miss Gloss La La Skin Serum Matt Foundation Toast Blush Passionate Pink Nailpolish Britta Nailpolish Mika

A wonderful way to prevent dark panda eyes and save time while creating smokey eyes? Always apply your eye makeup first, before you remove any excess color underneath your eyes and add foundation. Voilà! Problem solved! M  |  177

Option 1) DON’T BE SHY! Have fun and experiment with Make Up Store’s full range of colors! For the SWINGER look, I fill in lips with an actual eye pencil in the color ‘Czar’. Continue with your favorite lip gloss for a 3D effect. The result is quite amazing!

Eyedust Goddess Glitter Hologram, Orion Liquid Liner Black Mascara Max Lashes Black Lashes Peak Under Brow Set Fix Luminizer Beam Lipstick Orchid Lipgloss Fab Skin Serum Liquid Foundation Beige Blush Glam Rose M  |  178

Eyedust Godess Eyedust Crystal Microshadow Velvet Glitter Eyeliner Angel Mascara Max Lashes Black Lashes Peak Over Lipstick Vamp Crystal Lips Virgin Skin Serum Matt Foundation Toast Hightech Lighter Sundust

Are you on a weekend getaway and forgot to bring an eyeliner, but need to look EXTREMELY Fabulous?! To create your own liquid eyeliner, add a small amount of mascara to your lip brush! VOILÀ, instant Elizabeth Taylor in 30 seconds! M  |  179

Eyepencil Heaven, Dusty Smoke, Black Microshadow Lovely Linnea Microshadow Pollution Eyedust Empire Eyelash Miss Mascara Long Lash Black Gloss Rex Lippencil Purple Attraction Skin Serum Matt Foundation Toast Micro Loose Powder Cappucino Wonder Blush Sphinx

Lip pencils not only prolong the longevity of lip makeup. Camouflage your natural lip line with a concealer in the same color as your foundation and modify the contours of your lips with a sharpened lip pencil. To re-shape Klara’s full lips into the classic Cupid’s bow, I used a lip pencil in the color ‘Natural’. Finish the look with one of your favorite luscious Make Up Store lip colors. M  |  180

Always match your foundation to the color of your chest, not the jawline. With the recent trend of spray tans and SPF-infused face creams, the color on the face and body can be very different! It would be terrible to take a photo and later discover that your face and neck are three shades lighter than your cleavage! Not a good look...

Eyepencil Black Eyedust Celebration Twinkle Eyeshadow Atlantis Lashes Peak Under Microshadow Lovely Linnea Microshadow Rec Glitter Astro Drama Mascara Black Skin Serum Liquid Foundation Beige Blush Posh Lippencil Jazz Eyedust Splash Crystal Lips Virgin M  |  181

Make sure your skin is hydrated before applying your base. This way, your skin will remain soft and velvet-like! A canvas so flawless, others will become jealous of you!

Lippencil Jazz Eyedust Moist Skin Serum Matt Foundation Toast Blush Nut

Option 2) FOR CONTOURING, always sweep from the hollow underneath your cheeks at ear level to your bottom lip. By sweeping the product inwards, the color will gradually fade out by the time you reach the apple of your cheeks. Don’t forget to blend and check your blush from the sides to make sure it does not resemble sideburns! M  |  182

Your body is your temple, and it needs to be tended to in the best manner possible. It is the finest and most valuable instrument ever created, but it also has to harmonize with the inner you. We believe in exercise that shapes and strengthens both body and soul.

For more information: Sweden: 0200- 888 555 www.worldclass.se www.worldclassfitness.net

Apply the eyepencil Vanilla on the inner rim of the eye to enhance a bright and vivid gaze. M  |  183

Maria´s three favorites: Skin Serum Eye Pencils Cover All Mix

M  |  184

– family member australia –

Maria Gabriel Ertas TEXT BY: Keryn O’Donnell PHOTOGRAPHY BY: Mick Bruzzese

Maria Gabriel Ertas, General Manager of Make Up Store Australia, is enjoying the sweet taste of success and satisfaction as the brand spreads far and wide throughout the land of Oz. Described as a breath of fresh air by the industry Maria’s love and dedication for both Make Up Store and cosmetics in general, has seen the success of Make Up Store Australia grow in its three busy years, and she is still hungry for more. She remains instrumental in every business decision made, major and minor, ensuring that the Make Up Store brand is represented exactly as Mika, Olle, and the rest of the team have created it to be. Maria became a part of the Make Up Store phenomenon in 2005 when she and her family (two brothers, sister and relative) decided to introduce the brand to the sunny shores of ‘down under’ Australia. There is no question that bringing Make Up Store was a huge decision for Maria and her extended family. With family in New York, London, Sweden and in Australia they decided together that there was a clear gap in the Australian market for great quality cosmetics that also has such a huge range of colours. The brand is also distinctive because of its schooling history and Maria was particularly interested in this. Mika’s vision began in 1990 as a makeup school and he then added an independent beauty and cosmetics brand in 1996. With Make Up Store being such a global leader and setting trends in the market place, the family decided to bring the brand to Australia in 2002. Following huge amounts of research, constant strategy discussions in Australia and Sweden and continuous meetings with the Stockholm head office leadership team, the deal was done and Make Up Store was eventually launched with a huge bang in November 2005. Maria comes from a strong background of customer service and management. She is the key representative and the face of Make Up Store in Australia. Regularly seen in each of the stores, she still manages to work on the floor with her busy schedule, ensuring that she is always in touch with her customers and staff. Each staff member is trained personally by Maria, and works in store with her in the initial stages of their employment. This is to ensure that they carry the level of professionalism, knowledge, and excitement that Maria expects of anybody representing the Make Up Store. “All focus is on the customer being our priority, understanding their needs and exceeding their expectations” says Maria.

Maria certainly knows the brand inside out. Not only has she worked the floors of the stores in Stockholm, but she was also trained by Olle Johannson, head make up artist and product developer of Make Up Store. For a number of months, Maria spent every day by Olle’s side, watching, listening, learning, and absorbing every piece of information and knowledge he could offer her to bring back to Australia. Maria says the key lesson that Olle taught her was “…everybody has two eyes, a nose, and lips. It’s what you do to compliment their features that make the difference. We can bring out the beauty in everybody; you just need to know how to work with your skills and their assets.” These wise words have given Maria the confidence she needs (and she passes this advice onto her staff). “With that understanding in mind, I know I can achieve anything a customer requests when they walk through the door. It doesn’t matter what nationality, what age, gender or the state of their skin, all I do is focus on accentuating the beauty in everyone. Seeing customers walk out with a new found confidence is truly uplifting.” The first two years of Make Up Store has seen three stores successfully open in the tough Sydney market, and when asked if the company will move into other cities, Maria is certain that Make Up Store will be popping up in every capital city before you know it. “I’m always asked when we will be opening in other cities around the country” says Maria. At the moment she is fulfilling the needs of the Make Up Store addicts interstate, with floods of phone orders completed on a regular basis. With new store projects in the pipeline, Maria is tightlipped about the next city to be hit with Make Up Store and its world of colours, but she states that the team is “so excited about getting Make Up Store out into the Australian market wherever possible”. In fact, Maria is pleasantly surprised by interest in Make Up Store from a business standpoint. She happily reveals that “from day one we have had hundreds of franchise enquiries. People get on our website and can contact us about it. In such a short time we had hundreds and hundreds of interested parties. Now the question is about strategy in growing the brand. We want to focus on a steady growth and create a brand in the market which grows not on the building of the stores but on building the loyalty and word of mouth of customers. With this foundation underneath us, you will see Make Up Store just continue to grow. We M  |  185

will be unstoppable!” The media is another channel that is constantly exposing Make Up Store throughout the country. With regular visits from beauty editors for private lessons, Maria says “It’s so exciting to see big-name beauty professionals leaving our store with a wealth of knowledge, a bag full of Make Up Store products, and a new love for the brand”. Maria also states “the media is very supportive here and I’m overwhelmed with how much press we receive on a weekly basis. But the press coverage doesn’t stop there. Make Up Store Paddington was recently chosen as the Number 1 Sydney shopping destination by a top Fashion publication in Japan.” Many Australian and international celebrities and make up artists have been through the doors of Make Up Store in Australia and are becoming fast supporters of the brand. Singer, Deni Hines can often be seen browsing through the array of products, topping up her goodie bag, Natalie Bassingthwaite, singer and host of Australia’s ‘So you think you can dance’ also stocked up on Make Up Store fabulous eyelashes and a collection of other products. Top Australian Make Up Artists, Dotti, Rae Morris and Nigel Stanislaus, are just a few of the many make up artists who also drop in to see Maria and the team to regularly stock up their kits with Make Up Store treats. One of the reported trade favourites are the creamy eye pencils, which are fast becoming a staple item in every professional’s makeup kit. Make Up Store Australia is really going to new heights in the industry, having worked on popular TV program such as ‘The Biggest Loser’. The brand also participates in charity events, designer shows, music and entertainment events such as the Arias. The team took part in a number of shows at Rosemount Australian Fashion Week in April 08, having also participated in shows at previous fashion weeks. Make Up Store is being inundated with requests to be involved in some of Sydney’s most exclusive social events. For Maria, and the team at Make Up Store Australia, the forecast is sunny and bright (as Aussie weather should be). With the staff and customer base constantly expanding, the business ventures getting bigger and better, and the Make Up Store name getting more publicity than ever before, Maria couldn’t be more excited about what the future holds for the brand in Australia.

Become a VIP The reasons why you should become a member of Make Up Store are many. The club is developed for you. In every single purchase there is a discount of 10%. Special club evenings are held where you get to know all about the new products, the latest trends and how to apply your new favourites. You also have special access to the website where competitions are held monthly, where you can ask professional makeup artists for guidance and where you get sneak peeks of our trends and products. Become a member and experience the website on your own www.makeupstore.se Make Up Store invites all customers to become a member. Apply for membership in one of the stores and you will receive your personal card at the same time. Along with the card you will also receive a gift. The card is valid for twelve months and the price is approximately USD 12. Use the card worldwide as well in department stores. The stores arrange club evenings for all club members above 18 years of age. The themes for those events follow Make Up Stores campaigns and seasonal looks. The stores serve wine and snacks and offer all customers a 20% discount on the entire assortment. Welcome to the club!

Theme for club evenings in Fall/Winter 2008. Remember to contact your nearby store, local adjustments may occur. Contact your Make Up Store to RSVP 3 days in advance.

WELCOME TO MAKE UP STORE’S CLUB EVENING WHERE WE WILL PRESENT OUR NEW HOME SPA COLLECTION

Since the early days, one has discovered different ways to take care of his physical appearance to feel healthy and beautiful. Make Up Store has created a completely new and wonderful SPA series to help you take care of your face, body and soul. Our Home SPA series is developed from 100% natural ingredients and adapted for both men and women. We at Make Up Store, want to help our customers relax from the chores of everyday life, demands and expectations that easily drain your energy reservoires. The products are based on everything from salt scrubs, facial masks and bath salts to aromatic oils. The SPA products carefully nurture your skin and their scents titillate all the senses and help us to relax. September 29 2008 at 7pm we will focus on Home SPA´s facial products. October 29 2008 at 7pm we will focus on Home SPA´s body products. Take the oppurtunity to find your favorites from the collection. During the course of the event, club members will receive a 20% discount on the entire assortment at Make Up Store. In addition to inspiration, refreshments will also be provided. Contact your Make Up Store to RSVP 3 days in advance. Welcome!

www.makeupstore.se AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

September 29 and October 29 MAKE UP STORE WILL PRESENT OUR NEW HOME SPA COLLECTION Since the early days, people have discovered different ways to take care of their physical appearance, to feel healthy and beautiful. Make Up Store has created a completely new and wonderful SPA series to help you take care of your face, body and soul. Our Home SPA series is developed from 100% natural ingredients and adapted for both men and women. We at Make Up Store want to help our customers relax from the chores of everyday life, demands and expectations that easily drain your energy reservoires. The products are based on everything from salt scrubs, facial masks and bath salts to aromatic oils. The SPA products carefully nurture your skin and their scents stimulate all the senses and help us to relax.

VIETNAM

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WELCOME TO MAKE UP STORE’S CLUB EVENING WHERE WE WILL PRESENT OUR NEW INSPIRATION

WHISPER The Whisper Woman is gracile and hard to get. Their cool beauty is defined by tender skin, black smokey eyes that glow in the dark and violet red lips. On the dance floor of the ball, she strides forth to the tones of the violins. Her hair, makeup and clothes radiate a fantastic completeness definitive of perfection. MAKE UP STORE has found inspiration from the seductive darkness and created a cool and classic beauty. The collection will be launched with a fragnance by the name of Whisper. The fragnance starts off with rich tones of sandalwood, musk and patchouli. They are followed by a soft transition to flowery middle tones of jasmine and rose. Lastly, the skin is left with classic overtones of mandarin and orange. Welcome to a fantastic club evening. In addition to learning how to use the products most successfully, as a club member you will receive a 20% discount on the entire assortment during the event. Refreshments will be served in true Whisper spirit. Contact your Make Up Store to RSVP 3 days in advance. September 30th and October 30th 2008 at 7pm Welcome!

September 30 and October 30 MAKE UP STORE WILL PRESENT OUR NEW INSPIRATION WHISPER The Whisper Woman is graceful and hard to get. Her cool beauty is defined by tender skin, black smoky eyes that glow in the dark and violet red lips. On the dance floor of the ball, she floats forth to the tones of the violins. Her hair, makeup and clothes radiate a fantastically complete definition of perfection. MAKE UP STORE has found inspiration from seductive darkness and created a cool and classic beauty. The collection will be launched with a fragrance by the name of Whisper. The fragrance starts off with rich tones of sandalwood, musk and patchouli. It is followed by a soft transition to flowery middle tones of jasmine and rose. Lastly, the skin is left with classic overtones of mandarin and orange.

www.makeupstore.se AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

VIETNAM

MEN´S NIGHT MAKE UP STORE welcomes you and a friend to a special event revolving around the theme ”Men”, when professional makeup artists demonstrate how to easily implement products with simple methods to create fantastic healthy skin. Another important aspect of beauty care for men includes the maintenance of well-kept hands and nails. We will show you how to succeed. During this special occassion, you and a friend can enjoy a 20% discount on the entire assortment at MAKE UP STORE. Refreshments will also be served. Contact your Make Up Store to RSVP 3 days in advance. October 1st 2008 at 7pm Welcome!

October 1 MAKE UP STORE WILL PRESENT MEN´S NIGHT MAKE UP STORE welcomes you and a friend to a special event revolving around the theme ”Men”, when professional makeup artists demonstrate how to easily implement products with simple methods to create fantastic, healthy skin. Another important aspect of beauty care for men includes the maintenance of well-kept hands and nails. We will show you how to succeed. During this special occasion, you and a friend can enjoy a 20% discount on the entire assortment at MAKE UP STORE. Refreshments will also be served.

www.makeupstore.se AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

VIETNAM

WELCOME TO MAKE UP STORE’S CLUB EVENING WHERE WE WILL PRESENT OUR NEW INSPIRATION

RUBY RED LOVE MAKE UP STORE displays luxurious beauty filled with ruby red love. Influences come from the happy days of the 1960s and radiates with warmth. The Christmas star, or Euphorbia Pulcherrim as it is called in Latin, is an important inspirational source for the look. The luxuriant colors of the flower have set the tones and nuances for the collection. The playfulness and fantasy emanate from the colorful feature walls of the era. MAKE UP STORE has drawn inspiration from creative and soft shapes of patterns, which are reflected in the harmonious makeup. The lips are painted in a shade of red, the color of love. The glamorous eye makeup has a faint crease line, reminiscent of that of the old Hollywood stars. As a member, you will receive a 20% discount on the entire assortment. Professional makeup artists will show you how to apply this glamorous look in an easy way. Refreshments will be served at the event. Contact your Make Up Store to RSVP 3 days in advance. November 26th and 27th 2008 at 7pm Welcome!

www.makeupstore.se AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

VIETNAM

WELCOME TO MAKE UP STORE’S CLUB EVENING

X-MAS WRAPPING Make Up Store boutiques are filled with glamorous presents for the entire family. Choose your favorite gifts with the help of our professional makeup artists. Ruby Red Love is the big look for the winter and Make Up Store is filled with fantastic products in red tones which are perfect for the upcoming holidays.

SURPRISE WITH BEAUTY FROM MAKE UP STORE! Give a gift certificate for one of Make Up Store’s inspiring makeup lessons for the holiday.

November 26 and November 27 MAKE UP STORE WHERE WE WILL PRESENT OUR NEW INSPIRATION RUBY RED LOVE MAKE UP STORE displays luxurious beauty filled with ruby red love. Influences come from the happy days of the 1960’s and radiates with warmth. The Christmas star, or Euphorbia Pulcherrim as it is called in Latin, is an important inspirational source for the look. The luxuriant colors of the flower have set the tones and nuances for the collection. The playfulness and fantasy emanate from the colorful wallpapers of the era. MAKE UP STORE has drawn inspiration from creative and soft shapes of patterns, which are reflected in the harmonious makeup. The lips are painted in a shade of red, the color of love. The glamorous eye makeup has a faint crease line, reminiscent of that of the old Hollywood stars.

Do not miss this jovial occassion to purchase the right beauty products for yourself in light of the coming holidays. As a club member, you will receive a 20% discount on the entire assortment. Contact your Make Up Store to RSVP 3 days in advance.

December 11 WELCOME TO MAKE UP STORE’S CLUB EVENT X-MAS WRAPPING Make Up Store boutiques are filled with glamorous presents for the entire family. Choose your favorite gifts with the help of our professional makeup artists. Ruby Red Love is the big look for the winter and Make Up Store is filled with fantastic products in red tones which are perfect for the upcoming holidays.

Refreshments will be served. December 11th 2008 at 7pm Welcome!

www.makeupstore.se AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

VIETNAM

©2008 Make Up Store AB

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– backstage – Ruby Red Love

Hardcore

Revenge

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– backstage – Latex Love

Whisper

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– world of color –

Kick Of f Clustret

VIP Night Norrlandsgatan

Men´s Night Götgatan

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– world of color –

Men´s Night Norrlandsgatan

Public opening Jakarta

Bangkok Presshow

Public opening Lithuania

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In Our Stores Country Productgroup

Sweden SEK

Finland €

Denmark DKK

Norway NOK

Estonia EEK

Spain €

Mexico MXN

Singapore SGD

Usa $

Thailand THB

Iceland ISK

Australia AUD

Canada CAD

Malaysia MYR

Vietnam VND

Indonesia DR

Lithuana LTL

Microshadow

130

14

130

130

160

14

172

26

15

600

1890

27

17

60

300 000

165

40

Cybershadow

130

14

130

130

160

14

172

26

14

600

1890

27

17

60

300 000

165

40

Glitter

95

13

95

95

165

12,9

172

24

14

625

1390

25

15,50

49

270 000

155

30

Eyedust

130

14

130

130

175

14

172

29

16

600

1890

27

17

65

270 000

185

40

Eyepencil

130

14

130

130

150

13

143

27

13

600

1890

29

15

63

280 000

170

39

Cake Eyeliner

145

16

145

145

165

14

172

31

18,75

660

1890

29

21

65

360 000

195

42

Glitter Eyeliner

155

17,5

155

198

33

17

790

33

19

75

360 000

210

48

145

16

145

227

33

17

725

30

19

69

360 000

210

45

145

15

145

234

37

19,3

650

25

15

69

370 000

245

42

16

69

340 000

235

45

24

95

440 000

275

52

25

95

440 000

275

65

20

69

350 000

170

49

65

320 000

170

42

170

42

Twinkle Eyeshadow Sensitive Mascara Max Lashes Long Lash Drama Mascara Lipstick Gloss, Scent Lips

145 189 210 159 140

16 21 23 16,5 15

145 189 210 159 140

155 145 145 145 189 210 159 140

215 215 195 195 235 250 195 190

19 19 19,5 18,5 21 23 16,5 14

218 285 298 159 185

39 43 41 29 27

19 22 25 18 16

700 750 800 725 625

2290 1990 2290 1990 2490 2490 1990 1890

29 30 32 32 25

17

Star Lips

140

15

140

140

190

14

185

27

16

625

1890

30

22

65

320 000

Lipgloss Pot

125

14

125

125

170

13

161

27

15

625

1790

25

15

65

300 000

170

42

Lippencil

130

14

130

130

150

13

143

25

13

600

1890

29

15

63

280 000

170

39

Nailpolish

125

14

125

125

160

14

187

21

16,5

550

1490

24

12

55

190 000

145

39

Liquid Foundation

245

26

245

245

320

26,5

381

51

28

1100

3290

45

29

119

550 000

335

75

Compact Powder

249

28

249

249

270

25

330

45

34,1

1200

3490

39

30

115

560 000

285

76

Dual Foundation

259

29

259

259

295

25,5

287

53

28

1295

3590

46

32

119

580 000

350

79

Studio Foundation

225

23

225

225

265

22

253

43

24

1100

2990

35

25

109

490 000

275

65

Sport Foundation

335

36

335

335

595

40

774

98

49

1700

4490

80

52

189

748 000

635

103

Bronzing Powder

249

28

249

249

270

25

288

52

33,75

1200

3490

39

28

115

580 000

335

76

Sparkling Powder

235

25,5

235

235

270

22

265

55

22

1100

3290

37

25

99

550 000

350

70

Loose Powder

235

25,5

235

235

270

22

265

49

22

1100

3290

39

25

110

550 000

315

70

Wonder Powder

395

43

395

495

75

45

1250

58

49

159

790 000

455

121

155

17

155

212

33

18

800

24

17

69

310 000

210

48

245

27

245

225

45

32,5

1000

32

28

109

550 000

285

75

27

129

550 000

390

81

19

69

360 000

200

48

22

79

380 000

210

51

24

89

400 000

235

57

High Tech Lighter Reflex Cover Cover All Mix Blush Creme Blush Wonder Blush

265 155 165 185

28,5 17,5 18,5 21

265 155 165 185

395 155 245 265 155 165 185

385 245 315 325 175 175 175

43 18,1 27 28 16,5 16,5 16,5

296 185 206 235

61 32 33 37

28 16 18 23

1245 750 850 900

5490 1990 3490 3690 2290 2290 5490

49 34 34 39

All prices incl VAT. All prices are correct at time of going to press but subject to change. The prices are recomended. For more information visit us on www.makeupstore.se.

Missing credits No.9 Prince & Princess PHOTOGRAPHER: Sittipun Chaitherdsiri STYLIST: Surasak Warakijcharoen MAKE UP: Tasanapong Sawatdipong HAIR: Lili ILLUSTRATOR: Kon FASHION ASSISTANT: Nathaphol Nimnuan MODEL: Johanna, Nicolas/Apple Models, Carl/ Model Story

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Del Pilar Phone +34 922 271 417 SINGAPORE 290 Orchard Road 03-51 Parragorn Phone +65 688 758 28, Anston Road 31-10 International Plaza Phone +65 62 24 56 64, Vivo City Shoppingcentre SKELLEFTEÅ Citykompaniet Phone +46 910 71 01 40 SOLLENTUNA Stinsen Köpcentrum Phone +46 8 35 25 55 SOLNA Solna Centrum Phone +46 8 411 20 08 STAVANGER Magasinblaa/Verksgaten. 2 Phone +47 51 86 05 40 STOCKHOLM Drottninggatan 82 Phone +46 8 411 20 01, Norrlandsgatan 11 Phone +46 8 411 20 05, Fältöversten Phone +46 8 411 20 09, Götgatan 9 Phone +46 8 411 20 06, Skärholmen Phone +46 8 721 97 00 Åhlens City Phone +46 8 676 64 44, Åhlens Skanstull Phone +46 8 743 74 19 Åhlens Fridhemsplan Phone +46 8 617 97 14, Åhlens Östermalmstorg Phone +46 8 553 401 20, Åhlens Odenplan Phone +46 8 728 53 01 SUNDSVALL Storgatan 25 Phone +46 60 15 00 65 SYDNEY 389 Oxford Street Phone +61 293 605 885, Chatswood Chase Shoppong Centre SÖDERTÄLJE Telgehuset Phone +46 8 55 03 60 30 TROLLHÄTTAN Etage, Överby Köpcentrum Phone +46 0520 480 010 TROMSÖ Storg. 61 Phone +47 77 68 63 46 TALLINN Tallinna Kaubamaja Phone +372 66 733 54, Pärnu Mnt. 10 Phone +372 62 38948 TAMPERE Sokos Tampere Phone +358 10 765 22 15 TRONDHEIM Trondheim Torg 1 etg. Phone +47 73 50 05 60 TURKU Sokos/Wiklunds Phone +358 10 765 27 51 TÄBY Täby Centrum Phone +46 8 758 00 22 UMEÅ Victoriagallerian Phone +46 90 77 70 00 UPPSALA Sysslomansgatan 6 Phone +46 18 10 32 10 VALLADOLID c/ Cánovas del Castilli, 2 Phone +34 98 33 09 458 VIETNAM Hanoi, Hanoi Towers Phone +84 049 38 6000 VISBY Adelsgatan 2 Phone +46 0498 213 474 VÄLLINGBY Vällingby Centrum K:5 Phone +46 8 579 73 01 VÄSTERÅS Storgatan 38 Phone +46 21 38 22 78 VÄXJÖ Kungsgatan Storgatan 27 +46 47 04 53 80 ÖREBRO Stallbacken/kungsgatan 1 Phone +46 19 611 60 66 ÖRNSKÖDLSVIK Oscarsgallerian Phone +46 660 1661 21 ÖSTERSUND Biblioteksgatan 11 Phone +46 63 51 54 55 AUSTRALIA

CANADA

DENMARK   DUBAI   EL  SALVADOR

ESTONIA

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www.makeupstore.se

USA

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Attend our group course for free! Make Up Store’s group lesson is a 3-hour lesson for 6-12 people One of our professional makeup artists will show you how to apply a day and an evening look. During the demonstration, the makeup artist will inform you on all the different tools and techniques to use. You will then apply your own makeup with guidance from the makeup artist. After the lesson you will receive a 20% discount on your entire purchase. Contact your nearest store for more information about dates and location of the course.

Signature:

Make Up Store Signature:

The offer is valid in stores with group courses only. Visit our website www.makeupstore.se or contact your nearest store for more information. The offer is not valid in any department store or in combination with other offers or discounts. Bring the voucher to the store. The offer is valid until 31st of December 2008.

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