M Magazine #13 (English) by Make Up Store

issue 13, nr 01 2010 sek, nok, dkk, eek 59, € 6, £ 5, $7, AUd 10, sgd 15, MXn 85, Isk 990, THB 295

PrInTed In esTonIA

Sugar Dandy Design Ă&#x2026;sa Jungnelius.

www.kostaboda.se

in your hand, you are holding a magazine that is one-of-a-kind. a genuine makeup dream. it is packed with practical makeup tips to inspire you in your use of cosmetics. the magazine is also loaded with fun interviews with people from all over the world who, just like you, love makeup from Make up Store. We always aspire to improve the quality of our work. that is why this issue features our very own “dictionary”, in which we explain common makeup terms. it also includes our handy “City guide” for tips on what to do, besides visit our stores, in the cities in which we are located. this time around, we are focusing on London. Make Up Store opened a boutique in Westfield, London, before New year’s. during the spring season, another boutique will be launched on the very popular Carnaby Street. if you would like to contribute in the magazine or want to help us improve our work, email your suggestions to magazine@makeupstore.se greta Sjöbom www.makeupstore.se

PhotograPher: Fee Sittipun Chaitherdsiri StyliSt: o’ Sira MakeuP artiSt: William Värnild hair StyliSt: Chawakij Suphanphong Model: annika – WM CoMPuter graPhiC & art direCtor: Porames Sornsuek

2 Jordin Sparks 4 50’s 6 in the mirror 8 Splash 14 Mika liias 16 life is a Bitch 24 how to apply /50’s 28 liquid lust 36 how to apply/lips 38 garden gallery 44 Crille Forsberg 48 how to apply/grooming 50 down town 68 City guide/london

Editor in Chief Editor Publisher Art Director Contributing Photographers Contributing Writers Contributing Makeup Artists Contact Print

60 62 68 70 72 74 76 86 88 96 98 106 108

how to apply/eyes gallery Product in Focus iMC about Brushes how to apply/lips hardcore elegance Paloma Faith Fragrance library Jolanta Paulauskiene Close up hannah holgersson Par avion

116 118 126 128 136 138 146 152 153 154 156 158 160

Store of the year Silouhette Paula taylor high heels Monica ramos tea time Pleasures the Big apple Make up Store loves knowledge Become a ViP dictionary World of Colors Backstage in our Stores

greta Sjöbom linda Bentefour, William Värnild Mika liias anna hellgren Fee tanapol kaewpring, Fee Sitipun Chaitherdsiri, Mårten levin, Joakim karlsson, Sarune Zurba kajiete, Jaronraat Vitoosouwan, Mikael engström, Christel Bangsgaard, Valdemar asp, Martin Vallin, Mattias Södermark greta Sjöbom, William Värnild, emilia alvarez, Vadim Stepanov, Johanna lundberg, Mikaela Söderlund, linda Nicklasson, elena Nikonovaite Pom – Vinij Boonchaisiri, Natamol Jitphong, Vadim Stepanov, William Värnild, olle Johansson, theresa Francine, tasanapong Sawatdipong, Viktoria Sörensdotter, Caroline Janzon magazine@makeupstore.se Printall aS Printinghouse Special thanks to o´Sira for his never ending creativity. tanya Syed and Johanna lundgren for their help proof reading. Sony Music for their collaboration. Special thanks to ladies team. all rights reserved. reproduction in whole or in part without written permission from Make up Store aB is strictly prohibited. M welcomes new contributors but can assume no responsibility for unsolicited manuscripts or photographs. © 2010 Make Up Store AB.

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Jordinâ&#x20AC;&#x2122;s three favorites: Max lashes Sparkling Powder Magic Bronze lash art M | 2

– profile artist usa –

Jordin Brianna Sparks TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Sony Music

The 22nd of December 1989, Jordin Brianna Sparks was born in Phoenix, Arizona. The 23rd of May 2007, she became the youngest contestant ever to win the talent show, American Idol. She was only 17 years old at the time. Shortly after, she released her first single from the debut album, Tattoo. Her big international breakthrough came when she recorded the single, No Air, with Chris Brown. In October, Jordin Sparks visited Sweden to appear, among other events, on the Swedish version of the Idol show, which had just kicked off with its Friday finals in search for Sweden’s new Idol. One of Makeup Store’s makeup artists assisted Jordin Sparks with makeup during the visit so we took the opportunity to ask her about her thoughts on beauty and makeup. Your singing career took a fantastic leap after you won Idol and released your single with Chris Brown. Do you have any advice to others who wish to make it in the music industry?

”Everyone you meet will tell you that you won’t make it. So it’s extremely important that you continue to focus on yourself and your goals. You have to convince yourself of the opposite, that you will succeed, to see the light at the end of the tunnel. So my advice will be short and simple: never give up.” How do you prepare yourself for a performance?

”My preparations start about three hours before the show. When I toured, I took care of my own hair and makeup. I love makeup and to experiment with cosmetics. When I’m not traveling, the makeup artist, Mylah Morales, helps me with makeup and styling. A super effective girl who also works for Rihanna. Right before I hit the stage, I’m filled with so much energy. So I tell myself to breathe and take it easy. And then I always say a prayer.” Describe your personal style.

”I can’t say that I have a specific style like rock, classic or sporty. I see myself as

a regular girl with jeans, a cute top and a pair of cute shoes. What I wear must be comfortable and cute,” Jordin says and laugs. ”My ’red carpet look’ is a variation of styles. I like to experiment and choose whatever I feel most comfortable in at that given moment. To learn about the designers and what is hot and trendy is something I am still teaching myself.”

If you only have 10 minutes to get ready, what do you do?

”I’ll use an eyepencil around the eyes and soften it outward. Afterwards, I apply a bit of eyeshow on top of the line I created with the eyepencil. On the lashes, I apply some mascara, Max Lashes. I complete the look with a bit of rouge and lipgloss of course.”

Has your style changed with your success?

Do you have any makeup advice that you could share with M Magazine’s readers?

”Yes, it has. Now, I’m more intent on looking good. In the beginning, I was a girl with jeans, big sweatshirts and a ponytail. Nowadays, I must be prepared to meet photographers every time I leave the household. In my

”False eyelashes! I absolutely love false eyelashes. I feel complete when I wear them even if I have only attached single lashes. Everyone should wear them.”

”False eyelashes! I absolutely love false eyelashes. I feel complete when I wear them even if I have only attached single lashes. Everyone should wear them.” purse, I have about 20 lipglosses. They help me whenever I feel I need a ’quick-fix’. Since I became famous, I’ve dared to experiment with makeup in a different way. Before, I used to find styles that I liked but never dared to sport. Now, I can stand on stage and go wild in a completely different way.” Do you have any sources of inspiration when it comes to beauty?

”Wow, I have to think a bit,” Jordin says and ponders for a moment. ”I feel that ’less is more’ and I love makeup where the base is lustrous and looks natural. Jennifer Hudson and Halle Berry always have beautiful skin. I also find Scarlett Johanson very beautiful because she fits in so many different styles. Gwen Stefani is extremely beautiful with her porcelain skin and red lips. Makeup Store’s product, Sparkling Powder Magic Bronze, gives me that luster.” M | 3

What is beauty to you?

”To teach yourself to love yourself. When you love youself, everyone else can see that you do. You smile and radiate.” Do you have a motto?

”Giving up is never an option. Don’t forget to take a step back and be present in what you get to experience.” And finally, what do you think you will be doing in ten years?

Jordin starts to laugh and says: ”Wow, I’ll be thirty then.” ”I will probably still be working with music but perhaps more behind the stage. I hope to have a big family and to work as an actress.”

PhotograPher: Fee tanapol kaewpring StyliSt: Surasak Warakijcharoen MakeuP artiSt: Pom â&#x20AC;&#x201C; Vinij Boonchaisri hair StyliSt: Chawakij Suphanphong ModelS: Petra / WM, didy / apple M | 4

The look is a tribute to the super glamorous and feminine era that started in the fifties, when the women reinforced with small effective details that together created a unit. Fifties is feminine and have a glowing elegance. She does everything in a womanly way and that doesnâ&#x20AC;&#x2122;t pass anyone by. The base is matte and flawless. The brows are carefully formed into a perfect shape. The eyes have a chocolate brown globe line and black lashes enhanced with eyeliner. The cheekbones are anhanced by using brown shades and the lips have been colored with different and combined intense colors.

high tech lighter Stardust, Venus, Space, apollo lipstick trip, Crisp, Peachy gloss lips Mock, Park, tell Microshadow under the Sun, Bubble, Stray, gossip, upper east Blush Frozen daiquiri, Must have eyedust Fame M | 5

in the mirror teXt: Mikaela Söderlund

War and misery have finally ended. The shortage in everything from sugar to pantyhose during the Second World War forced women to give up on makeup and beauty. In the name of fashion and because of the ongoing war, women desperately painted their legs brown to give the impression of nylon hose. With this dire background in mind, it is not surprising that the 1950’s paved the way for the glamorous makeup looks from hollywood – after years of starved fashion and beauty. the 1950’s not only saw the birth of today’s pop icons Madonna and the late Michael Jackson. the concept of celebrities and artists as sex symbols also materialized during this period. today’s idea of teenagers also dates back to this decade. all of this correlates with today’s developments within fashion and beauty. Beauty and makeup styles from the 50’s have inspired the catwalk and beauty in the last few years.

Men’s fashion and hairstyles have strong links to idols like elvis Presley and James dean, with some influences of preppy and nerd à la “high school”. Women’s fashion has its roots in hollywood – the ”glamazons”; Marilyn Monroe, Audrey Hepburn, Brigitte Bardot and Sophia Loren. all of the aforementioned 50’s icons were extremely alluring and secretive in their own way, but with completely different styles. Marilyn Monroe´s style can simply be described as scandal beauty. Marilyn was a real bombshell with her curvy body, the sinfully painted red lips, the fluttering false eyelashes rimming the eyelids and her way of lightly gasping during speech. Famous artists such as Madonna and gwen Stefani have incorporated a large part of this look in their own styles. Audrey Hepburn had, once upon a time, a very tom-boyish look when she preferred to sport long trousers, short hairstyles and discreet makeup. M | 6

emphasis lay on the eyebrows which will be super hot this spring. With the brows in focus, her dark eyes were framed in different shades of brown and beige. audry’s makeup coined the phrase roe deer eyes and a part of her style can be seen in the Swedish tV personality, Carina Berg. Brigitte Bardot was a so-called out of bed beauty, because it looked like she had just gotten out of bed, lightly brushed her fingers through her hair and applied eyeliner and mascara on the go. the unstyled beauty. today’s out of bed beauties are perhaps more refined by Swedish model and TV-personality Carolina gynning that is a good example. Sophia Loren’s smokey feline eyes has been a recurring feature season after season in the latter half of the 20th century. She was breathtakingly seductive with her smoking hot look. She revived the smokey look from the 1920’s and gave it a hotter touch. the famous Swedish blogger, elin kling, as well as the tV personality, katrin Zytomierska, have both fallen head over heels for this style.

how to create these glamorous 50’s looks Marilyn Monroe Scandal beauty the base should be matte, even, immaculate and without any visible flaws. It can be slightly lighter than your natural skin tone but do not exaggerate. The brows should be filled in and shaped like a ”broken oar”. the eyes are accentuated with a light beige shade on the eyelid and a nougat brown shade in the crease line. the shading should be very subtle. Black eyeliner along the upper lash line. if possible, paint a small ”flick” at the outer corner of the eyes towards the brows.

afterwards, attach false lashes where you have painted the eyeliner. use a utensil to press on the lash and start from the outer corners of the eyes. Finish with as many layers of mascara as you want. With a smaller rouge brush, carefully sweep a brown rouge under the cheekbones to accentuate the facial features (a so-called “shading”). red lips! First color with a lip pencil for a pouty effect. afterwards, apply lipstick with a lip brush for a more durable result.

Base: Matt FoundationVanilla, Cover all Mix, Micronized Compact Powder Milky Brows: tri Brow Eyes: Cybershadow Meteor, Microshadow Money talks, Cake eyeliner Black, lash art lola, long lash Mascara. Cheeks: Blush Nut Lips: Pencil Burlesque, lipstick China red.

Audrey Hepburn Roe deer eyes the base should be natural and fresh. The eybrows should be properly filled in, preferably some what wider than your own brows. the eyes are framed with different shades of brown. apply a lighter shade on the eyelid and a darker shade in the crease. afterwards, opt for a brownish black shade in a small triangle along the upper lash line (some what wide) and the outer corners of

the eyes. lastly, apply some of the shade along the lower lash line.

Base: liquid Foundation Cream, Micronized loose Powder Milk.

Paint a dark brown eyeliner along the upper lash line. Finish with lots of black mascara.

Brows: tri Brow

With a rouge brush, sweep a peach colored rouge on the softest part of the cheeks. the lips are painted in a discreet lipstick that matches the color of the rouge; such as light red with a brownish tone.

Eyes: Microshadow Sultan, ghetto, deadly, Cake eyeliner Brown, drama Mascara. Cheeks: Blush Peach Lips: lipstick Plumb

Brigitte Bardot Out of bed beauty the base should be sheer but perfect. a natural beauty has no flaws! the eyes should be natural and shaped with eyebrow mascara. Only fill in the brows if it is absolutely necessary. apply a light beige pink shade on the eyelid. leave the crease line bare. Paint a black eyeliner along the upper lash line, with a small ”flick” at the outer corners

of the eyes toward the brows. afterwards, attach false lashes where you have applied the eyeliner. add several layers of black mascara on the upper and lower lash lines.

Base: liquid Foundation toast, Cover all Mix, Micronized Compact Powder Beige.

Sweep a brownish pink rouge with a rouge brush on the softest part of the cheeks. the color should be very subtle.

Eyes: Microshadow Passion for Fashion, Cake eyeliner Black, lash art Small, drama Mascara.

the lips should be painted in a neutral lipstick that matches your own skin tone. Finish off the look with gloss.

Cheeks: Blush Peach

Paint black eyeliner along the upper lash line and several layers of black mascara on the upper and lower lashes.

Base: Studio Foundation Beige, Micronized loose Powder Cream.

Brows: Brow Set Fix Clear

Lips: lipstick dust, lipgloss Sunglow.

Sophia Loren Smoking hot the base should be matte, even and perfect. The brows should be meticulously filled in and shaped with eyebrow mascara. the eyelid is shaded with a black or brownish eyeshadow. Start on the lid and extend into the crease as well as up and out toward the brows. Erase any flaws with q-tips. Afterwards, apply the eyeshadow along the lower lash line with an emphasis on the outer corners of the eyes.

Sweep a brown rouge with a smaller rouge brush under the cheekbone to accentuate the facial feature (a so-called “shading”). opt for a matte neutral tone on the lips.

Brows: tri Brow Eyes: Microshadow Nightfall or Pollution, Cake eyeliner Black, drama Mascara. Cheeks: Blush Power Lips: lipstick Bare

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PhotograPher: Fee Sittipun Chaitherdsiri StyliSt: o’ Sira MakeuP artiSt: Natamol Jitphong hair StyliSt: Chatchai Peangapichart ModelS: Chrisha / Model Story, Famita – red CoMPuter graPhiC & art direCtor: Porames Sornsuek M | 8

Splash is a playful and sophisticated look where the strong colored eyes is the makeups hottest accessory. Show your unique personality with color or choose an eyeshadow that clutches with your eyecolor. the base in this look is clean and simple where the cheekbones are enhanced with a soft blusher in brown or peach. the brows are light and styled with Stay in Shape. the lips are colored with a lip pencil and lipstick in a neutral color to bring out the eyes.

Blue is back, as the most wanted accessory color for the eye area. Combined with pale and cold base and brows that brings out the sophisticated beauty, blue is the color to wear this season! Mix eyedust Sight with a small amount of Blend & Fix and apply onto eyelids with concealer brush #206. Blend Microshadow deep Blue Sea on the globe line and finish off with a fine sprinkle of eyedust Crystal on the arch and eyebrows.

eyedust Sight Blend & Fix Microshadow deep Blue Sea loose Powder Pale Sparkling Powder Frosted Silver lipstick glimmer M | 9

to achieve a perfectly smooth base, start by mixing Wonder Powder with Skin Serum and carefully apply the healthy mixture with a foundation brush. gently sweep loose Powder Milk on the t-zone. Blend a small amount of eyedust Victory with Mixing liquid for a long lasting and metallic result. apply the mixture on the eyelids and finish off with blending some loose eyedust and Microshadow Moss in the arch to achieve a depth to the colors.

eyedust Victory Mixing liquid treatment Mascara Wonder Powder kalahari Skin Serum loose Powder Milk lippencil Nude Beauty M | 10

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eyedust is a fantastic multi-way product that can be used as it is or be mixed with fluids to be applied on eyelids, cheeks and lips. apply a sheer layer of high tech lighter on the eyelids then press a small amount of eyedust on top, to intensify the color and make it long lasting.

eyedust Perfect high tech lighter Milkyway Studio Foundation ultra eyepencil Black lippencil Sandstorm M | 13

Mika´s three favorites: Bye Bye Puff – my new favorite eyecreme. the Black Creme – a light moisturizer I use daily. Prime & Protect – I travel a lot and to protect my skin I use this primer with sun protection.

r ful co-worke loyal and faith to spotlight a mily for a fa e or St Up “I would like Make a part of the the company who has been his journey in tlund started es W er.” ig nt St Ce e. long tim ional Makeup ion at Internat with an educat

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– profile CEO –

Mika Liias TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Nakarin Phopan

“As I was born in the 60’s, I grew up being influenced by the cultural trends evolving in London. “Swinging London” had a tremendous influence throughout the world. The spirit of the new dynamism within music, art and fashion were evident even at home in Stockholm. To me, the 60’s appeared as a decade of change sweeping throughout the fashion world. Ideas and visions were fashioned which still, today, appears modern. Contemporary fashion and makeup bares evidence of the 60’s symmetrically shaped, slim fitted and brightly colored garments and fun outrageous makeup.” High fashion moved to the streets and became accessible for the general public. Carnaby Street was the shopping center of the modish generation. For the first time preferences by young people became important. Carnaby Street is yet still in tune with the latest trends and transmits a fun, witty and creative atmosphere. This is a mood Make Up Store would like to capture, make up for everyone, young or young at heart, we have something for you. Make Up Store was founded in 1996 by the entrepreneur Mika Liias. Six years previously Mika had already established a center to train makeup artists known as International Make Up Center. The necessity to provide the students with high-quality products for a decent price, due to the lack of suppliers, became the starting point for the company. This year marks the 20th anniversary of the school and the brand of Make Up Store is an evident success, it now reaching far out across the globe. I met up with the company’s founder and CEO, Mika Liias, to find out about the concept and visions of Make Up Store. How did you think about establishing the brand of Make Up Store?

It all began in a small business premises situated in a basement. The first day we had a daily statement of 68 SEK and the initial business capital didn’t even cover more than 3 monthly payments of rent. Money to promote and market our boutique was nowhere to be found. However, I believe there are no boundaries to achieve what

you set your mind to. The idea to arrange specialized courses, to educate any women with an interest to learn more about makeup, sprung to life. We decided to put a course ad in the local paper and that same day the phone wouldn’t stop ringing. During our first course period we had over 500 participants visiting Make Up Store. That’s how it all begun. What has been the hardest challenge to face?

I believe it has been the doubt amongst others that it was impossible to start a cosmetic brand and succeed. It was hard to continue working on something few people believed in. After a lot of hard work it all turned and our determination became a driving force. It is really incredible to see an idea taking shape and then being appreciated by others,

“Make Up Store is driven by the catchwords; tips, inspiration and knowledge. We are an educational cosmetic brand and we focus on our customers´ needs.” says Mika. Make Up Store is operated on a franchise basis and without these colleagues, who share the same passion for makeup as I, the company would never have become what it is today. Makeup courses and reasonably priced quality cosmetics, is it the success recipe of Make Up Store?

Yes, it’s probably the combination of both. Make Up Store is driven by the catchwords; tips, inspiration and knowledge. We are an educational cosmetic brand and we focus on our customers’ needs. Our philosophy is that knowledge is the key of a satisfying M | 15

purchase of products that our customers like to use. Another factor to our success is due to all of our competent franchising partners that enjoy to work with our concept. You are continuously expanding onto new markets, including London, tell me more.

Yes, we have recently expanded into Ireland, Poland, Costa Rica, Holland and now London. Opening in London has always been a dream of mine, a dream that many brands share. I am personally very proud of taking this step onto the British market and it gives me much pride and confidence for the future. London is one of the world’s major shopping destinations. The innovative fashion and design scene of London is recognized around the globe. Has the concept changed since expanding onto new markets?

No. It is important that the concept remains the same. It is vital that each and every boutique, whether it is located in Singapore or in a Swedish town, are identical. Our customers will be familiar with the concept wherever they prefer to visit. You will find the same highquality products and service in any of our boutiques. What we have done though is to expand our range of courses. We offer various makeup courses as well as courses in skincare. Recently we also began to cooperate with a Nordic organization, called Noaks Ark, to raise money for charity. This project is only aimed at the Swedish market and if it is well received we would love to do something more globally in a near future. What sort of collaboration is it?

Noaks Ark is working to educate about HIV and AIDS and to raise the awareness of the disease. Make Up Store, alongside other Swedish designers, are collaborating to raise money to support HIV and AIDS research. We have designed a light and functional eye shadow. All the money from the sale is donated to support the research. We hope to contribute to spread the awareness in this way. Where do you see yourself in the future?

I will remain within the company and continue its development and expand our horizon even further by setting up new boutiques.

apply the yellow-white, eyepencil Vanilla, on the inside of the eyelids. the yellowwhite color neutralizes the red and your eyes look bigger. also, the color creates a clearer gaze because the inside of the eyelids look like they are a part of the actual eyes. a completely white pencil could not create the same look with a natural effect.

liquid Foundation ivory Micronized Compact Powder transcluscent Microshadow deadly, Vanilla Cake eyeliner Black lash art Baby tri Brow Cover all Mix Blush Sand, lush lippencil Merlot eyepencil Vanilla, Black lipstick Vamp

PhotograPher: Fee tanapol kaewpring StyliSt: Surasak Warakijcharoen MakeuP artiSt: Pom â&#x20AC;&#x201C; Vinij Boonchaisri hair StyliSt: Chawakij Suphanphong ModelS: Petra / WM, didy / apple M | 16

Liquid Foundation Ivory Micronized Compact Powder Transcluscent Microshadow Pollution, Deadly, Ghetto, Vanilla Cake Eyeliner Black Lash Art Doll Tri Brow Cover All Mix Blush Nut Lippencil Russian Eyepencil Snowflake, Black, Vanilla Lipstick Devil

To fixate the eye makeup and make it more durable, the white Eyepencil Snowflake, is used as a primer. Add a thin layer of color from the pencil on the eyelid and extend it with Synthetic Lipbrush #211 across the eyelid, up to the eyebrows. Afterwards, apply the eyeshadows on top of the primer. Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 17

For flawlessly painted and pronounced brows, use Angled Brush #110 and Tri Brow. Moisten the brush in water and dip it in the two darkest colors of the Tri Brow. Then, squeeze the bristles of the brush together so that they do not sprawl in all directions. In short movements in the direction of the hairs of the brows, draw new hairs.

The girl with a necklace Liquid Foundation Ivory Micronized Compact Powder Transcluscent Microshadow Pollution, Vanilla Eyedust Chrome Cake Eyeliner Black Lash Art Baby Tri Brow Cover All Mix Blush Sand, Lush Eyepencil Vanilla, Black Lippencil Passion Gloss Lips Zoom

Liquid Foundation Ivory Micronized Compact Powder Transcluscent Microshadow Pollution, Vanilla Eyedust Chrome Cake Eyeliner Black Lash Art Baby Tri Brow Cover All Mix Blush Sand, Lush Eyepencil Vanilla, Black Lipstick Baby Lippencil Sandstorm M | 18

This is how you apply eyeliner. Pull the eyelid stretched. Create a thin layer as close as possible to the lash line. Start in the inner corner of the eye and continue to the outer corner. Paint an additional line from the middle of the eye and outward for additional thickness. Preferably finish the look by extending Microshadow Pollution from the eyeline and outward, softening it with Angled Brush. For a perfect flick, create a dot next to the eyelid where you want the flick to end. Compare both eyes to guarantee that the dots match in terms of height and distance. Finally, create the flick from the dot to the eye.

Liquid Foundation Ivory Micronized Compact Powder Transcluscent Microshadow Pollution, Vanilla Cybershadow Blurr Cake Eyeliner Black Lash Art Baby Tri Brow Cover All Mix Blush Sand, Lush Lippencil Sunset Eyepencil Vanilla, Black Gloss Lips Virgin Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 19

liquid Foundation ivory Micronized Compact Powder transcluscent Microshadow ghetto, Masai, Vanilla Cake eyeliner Black lash art Single 10 mm tri Brow Cover all Mix Blush Nut lippencil Natural eyepencil Vanilla lipstick Baby

Shading is a technique that is used in makeup to sculpt the face. it involves reinforcing positive shades of the face, i.e. the shadow underneath the cheekbone and jawline. the technique is also used to play down and shade away regions that you want to correct. how the technique is implemented is highly personal and based on your the shape of your face. also, you can shorten the nose if you think it looks too long by applying shading below the tip of the nose. if you want a pouty lower lip, shade underneath the lower lip. if you want a thinner nose, add some shading to the sides of the nose bridge, etc.

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Perfectly painted lips. Fill the lips with a lip pencil to create an even, one-toned base and durability to the lipstick and lipgloss. Soften any harsh edges with Synthetic lipbrush #211. afterwards, start applying the lipstick on the lower lip â&#x20AC;&#x201C; this is where the color should be concentrated. Finish the makeup by covering the lipstick with a lipgloss in the same color. a glossy lipgloss makes the lips look larger.

liquid Foundation ivory Micronized Compact Powder transcluscent Microshadow deadly, ghetto, Vanilla Cake eyeliner Black lash art Baby tri Brow Cover all Mix Blush Sand lippencil red Currant eyepencil Vanilla, Black lipstick Baby gloss lips aura M | 21

apply a lighter lip color on the center of the lips, right next to the opening of the mouth, for a maximizing effect on the lips. a pouty mouth was a popular trend in the 50â&#x20AC;&#x2122;s.

liquid Foundation ivory Micronized Compact Powder transcluscent Microshadow Pollution, deadly, ghetto, Vanilla Cake eyeliner Black lash art Baby tri Brow Cover all Mix Blush Sand, lush lippencil Burlesque Eyepencil Snowflake, Black lipstick China red, Pretty gloss lips Virgin M | 22

P o w ered by No NSt o P televi S i o N

BRING THE

GLAMOUR HOME Star! is the channel where the Hollywood stars meet top-models from Paris. Keep yourself updated 24/7 with the latest in fashion, movies, celebrities, awards and Hollywood news. Star! broadcasts live from exclusive awards such as the Emmy速 Awards and the viewer gets complete access behind the scenes on the biggest movie sets. n on stop.t v

– h o w t o a p p l y / 5 0 ’s –

1. Firstly, remoisturize your skin

with a face cream or Skin Serum. then, apply a concealer to cover dark circles under the eyes and blemishes. afterwards, apply the lighter concealer from Cover all Mix to lighten the highlight regions in the face and to make the face more three-dimensional. apply and soften the concealer with the synthetic brush #211.

2. apply your foundation across

the face with a makeup sponge. Start from the nose and continue outward to the ears, forehead and chin in light movements.

Fixate your concealer and foundation with Micronized loose Powder, which you sweep on with a powder brush. to avoid a powdery look, first spray on the nurturing face tonic, Face Mist. afterwards, gently dab the powder into the skin with a Finger Sponge. M | 24

– h o w t o a p p l y / 5 0 ’s –

With Blush Nut and Convertible rougebrush, you can reinforce the positive shades of the face. the rouge is grey brown, just like the natural shades of the face. the cheekbones and the jawline create positive shades in the face but this varies depending on the face shape. if you have a wide nose, you can make it look thinner by shading both sides of the bridge of the nose. a wide forehead can be made narrower if you shade right above the temples.

6. afterwards, apply a high -

lighter on the regions that you want to reinforce and lift. For instance, the peak of the cheekbones and the highest point of the eyelids (right next to the eyebrows). high tech lighter Platina is a creamy product that has a wonderful shimmer.

5. after the shading, apply the

fresh rouge, Blush Mission, on the apples of your cheeks to bring warmth to the makeup.

Prime the entire eyelid with the eyeshadow, Microshadow Vanilla. afterwards, accentuate the crease line with the eyeshadow, Microshadow ghetto. the eyeshadow Brush Small #105 is perfect for this step.

9. the following method helps 8.

then, softly accentuate the lower eyelid with Microshadow ghetto. Color applied right underneath the eye has a magnifying effect but the eyeshadows must be meticulously softened. M | 25

you create an even and beautiful lash line. Fill the gaps between the lashes with eyepencil Black. lightly lift the eyelid so that you reach all gaps easily. then, apply the synthetic lashes, doll, and create a black eyeline with a flick in the outer corners of the eyes. Finally, connect your natural lashes to the synthetic lashes by applying some mascara on the roots of your own lashes.

– h o w t o a p p l y / 5 0 ’s –

11.

to make your lip makeup durable, color the lip contours with the lip wax, Stay in Shape. the Stay in Shape creates a protective barrier and prevents the lipstick from bleeding. Finally, cover the lips with powder.

10.

to open the eyes and create a clear gaze, apply the Eyepencil, Snowflake, on the inner corners of the eyelids.

12.

13.

Fill the upper lip contours with lippencil amour and soften the color toward the opening of the mouth with Synthetic lipbrush #211.

Fill the lower lip contour with lippencil Burlesque and soften the color toward the opening of the mouth with Syntetic lipbrush #211.

14.

15. apply two different lipsticks

apply eyepencil Vanilla from the opening of the mouth and outward. Soften the color with Synthetic lipbrush #211.

with Synthetic lipbrush #211. China red on the lower lip and lipstick happy on the upper lip. M | 26

16.

The final result is a 50â&#x20AC;&#x2122;s look with a modern lip makeup in two colors.

M | 27

turquoise dream meets apricot tan in a harmonious cocktail. the natural base is created with Matt Foundation with medium coverage. Wonder Blush Pharao is applied on temples, cheekbones and chin to frame the face with a warm yet natural glow. eyedust Cool is mixed with Blend & Fix for a wet look.

eyedust Cool Matt Foundation Vanilla Wonder Blush Pharao lipstick Citrus Matt Foundation Milk Wonder Powder Sinai Reflex Cover Dark M | 29

In flames with Microshadow Lemon and Blush East. Press a piece of paper against the cheekbone then gently brush the color along the edge, to create a straight line. use a small blending brush with loose Powder to create soft edges.

Microshadow lemon Cybershadow ra Blush east Cover all Blue Matt Foundation Milk Wonder Powder Sinai

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Cybershadow Crash, Metallic Wave eyedust artiqua Colored Mascara Blue lipstick Survivor glosslips Virgin Matt Foundation Milk Wonder Powder Sinai Reflex Cover Dark

Fun harmony is easy to achieve with Makeup Stores Colored Mascaras. Cybershadows are mixed with eyedust to create a balance between metallic and shimmer. the Colored Mascara Blue is carefully applied on upper and lower lashes as a heavenly finish.

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Smudge the pencil towards the eyelids and use a large blending brush to smooth out the edges. apply a thin layer of eyedust Spionage with angle brush #115 on top of the eyepencil. Finish off with a small amount of eyedust glory from the edge of the arch and out toward the eyebrows.

eyepencil Spakling Beach eyedust Spionage, glory lipgloss Pot Future Matt Foundation Milk Wonder Powder Sinai Reflex Cover Dark Wonder Blush Pharao M | 32

eyedust lollipop Cybershadow Babydoll Microshadow Sunrise Blush Passionate Pink gloss lips Puma Matt Foundation Milk Wonder Powder Sinai Reflex Cover Dark

Mix it up like in the 80â&#x20AC;&#x2122;s with a blend of cold and warm for an electric contrast. apply the colors like yellow, pink and peach in the corner of the eye to open up the eyes. apply the intense colors like blue, cerise and purple in the outer corner of the eyes towards the temples for intensify the look of the eyes. M | 33

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good tools are the key to help you apply makeup beautifully and with ease. apply Eyeprimer Clear to fixate the colors where you want them, then start applying the colors that goes on a large area with brush #106.the colors that goes on smaller areas should be applied with smaller brushes like #105 to get the perfect precision.

eyedust Cocktail Microshadow lingerine, Pascal Matt Foundation Milk Wonder Powder Sinai Reflex Cover Dark Wonder Blush Pharao lipstick Prairie M | 35

â&#x20AC;&#x201C; how to apply/lips â&#x20AC;&#x201C;

This is how you prepare your lips for a lasting lip makeup.

1. Properly prime your lips to

ensure that your lip makeup will last longer. apply your foundation or concealer over the lips and lip contours. use a synthetic brush to meticulously reach smaller areas.

Afterwards, fixate your base with powder before you add color from your lip pencil and lipstick.

This technique allows you to create colored lips with a maximizing effect.

Find the center of your mouth and paint an even V in terms of shape and length. then, rim your lips from the corners of your mouth towards the V. this technique minimizes the risk of an uneven lip contour.

then apply the red lipstick, China red, from the edges of the lip pencil and inward toward the opening of the mouth. this is the same technique that was used to soften the lip pencil contours.

6. if you only paint the mouth in

5. Switch to the lighter lipstick,

a dark and matte shade, the lips look smaller. Mix a lighter color or a lipgloss where the light hits the lips for an enlargening effect. the technique is also applicable with other color combinations.

exit, and add the color from the opening of the mouth and outward to allow both lipsticks to blend together without any harsh edges. M | 36

We create Shapes Your body is your temple, and it needs to be tended to in the best manner possible. It is the finest and most valuable instrument ever created, but it also has to harmonize with the inner you. We believe in exercise that shapes and strengthens both body and soul.

www.worldclass.se www.worldclassfitness.net

Amman I Brussels I Budapest I Bucharest I Paris I Prague I Stockholm I Sofia I Warsaw I Zagreb

Make up Storeâ&#x20AC;&#x2122;s fantastic and long lasting Studio Foundation can be blended together with Neutralizer yellow/ red for soft smudge-proof skin! to achieve the ultimate bronzed look use eyepencil golddigger together with Microshadows Bronze and rusty!

eyepencil gold digger Microshadow rusty, Bronze, khaki gold Sensetive Mascara Black lippencil Cherry lipstick Stucke gloss lips Zuco Matt Foundation Milk dual Foundation Stockholm Cover all Mix

PhotograPher: Fee Sittipun Chaitherdsiri StyliSt: Surasak Warakijcharoen MakeuP artiSt: Vadim Stepanov hair StyliSt: Chatchai Peangapichart CoMPuter graPhiC & art direCtor: Porames Sornsuek M | 38

Microshadow Sunrise, kakaw Blush oh So Fresh glitter Venus lippencil Cherry lipstick Stucke gloss lips Zuco Coloured Mascara Pink Matt Foundation Milk dual Foundation Stockholm Cover all Mix

you can use blush on eyelids as well as on cheeks. in this look Blush oh So Fresh has been used to create the perfect orange color along with glitter Venus which has been fixated with High Tech Lighter Saturn. To help eyebrows stay in place fix them with Stay In Shape after you have first filled them in with tri Brow! M | 39

eyedust Cool gel eyeliner Black lipstick Bare Microshadow Vanilla Matt Foundation Milk dual Foundation Stockholm Cover all Mix

For a look a la audrey hepburn use eyedust Cool, then highlight with Microshadow Vanilla under eyebrows. draw a thick eyeliner. Practice makes it perfect! M | 40

Michroshadow after Beach, Powdery Nut, Vanilla lippencil russian lipstick China red Stay in Shape Matt Foundation Milk dual Foundation Stockholm Cover all Mix

to get the perfect red lips neutralize lips with foundation first. Prime with a thin layer of Stay in Shape. then color lips with lip Pencil Russian and fix with Lipstick China Red. M | 41

Microshadow dita, Silk, diva eyepencil Black lippencil Sunset lipgloss Pot Fig Matt Foundation Milk dual Foundation Stockholm Cover all Mix

donâ&#x20AC;&#x2122;t be afraid to wear colorful eye makeup with many colors! it makes your eyes look interesting and alive. Blend Microshadow dita, Silk and diva to get this attractive look! M | 42

Microshadow a girls Best Friend, Money talks, Viva lippencil Nude Beauty gloss lips orma Matt Foundation Milk dual Foundation Stockholm Cover all Mix

For truly intensive color on the eyelids, prime lids first with an Eyepencil that matches the shade of your eyeshadow. this way you can achive a longlasting makeup look with ultimate intensivity. M | 43

Microshadow Pascal eyedust Power Cybershadow lime, ra eyepencil tropical, green Card Matt Foundation Milk dual Foundation Stockholm Cover all Mix

highlighting under the eyebrow gives eyes a lift along with a soft and smooth feel! highlight with the lightest color from Cover all Mix, then powder the whole eyelid with loose Powder Pale. use eyepencil tropical with Cybershadow lime for a neon green color! M | 44

h e r lin w id e r b e r g .c o m

ADD SOME LIGHT In the darkness of Nordic winter itâ&#x20AC;&#x2122;s easy to run out of steam. Reload is our latest addition of vitamin drinks, filled with vitamin D and minerals, designed to reload your strength and get you right back on top.

M | 45

Crilleâ&#x20AC;&#x2122;s three favourites: anti Fire aroma Balm Prime & Protect

M | 46

– profile photographer USA –

Crille Forsberg TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Private Pictures

Crille Forsberg is a down-to-earth and sporty man who originally comes from a small town in Sweden. Nowadays, he resides in the metropolitan cities, Stockholm and Los Angeles, to work more closely as a renowned photographer with the celebrity elite. Crille partly works with still photography within advertisement and fashion, but he also works with moving pictures, such as music videos and commercials. Some of his clients include Robbie Williams, Basement Jaxx, Primal Scream, NIKE och Adidas. Alongside this photographer, you can find the top Swedish directors, Amir Chamdin, Jonas Åkerlund and Johan Renck. The last two have worked a great deal with the artist Madonna. Crille’s favorite color is chocking green. He prefers drinking lukewarm water and loves travelling to Halland (Halland is placed in Sweden’s most popular west coast. It is also the only area in the country where you can swim in saltwater). If he were not a photographer, Crille would work as a carpenter. How did you start working as a photographer?

After completing my military service, I travelled to Charmonix and lived there from 1988 to 1994. I ended up working in different skiing films that was used in different commercials for Quiksilver, Oxbow, K2, Look och Gillette. Already after one winter, my friends and I realised that we could produce our own skiing films to support ourselves a bit. So we got a hold of cameras and started filming each other and other friends. Our old skiing sponsors provided financial support, skiis and snowboards. We produced 3-4 skiing films and a couple of snowboard films. All of a sudden, Ola Håkansson from Stockholm Records called and wondered if I wanted to make a music video and, poof, I was in full gear producing music videos. The directing was a bit lackluster but it was sufficiently well filmed for people to see that something was happening. In the fall of 1995, Infinite Mass’s Amir Chamdin called and wanted to film a music video for ”Area Turns

Red”. For me, this was a breaking point in my career. Sharp lighting and nice camera movements. That fall, I never slept but filmed a whole lot of videos with a variety of artists. In the summer, Sonet Film contacted me and wanted to know if I wanted to film ”9mm”. Although I was no “Ingmar Bergman”, the lighting was awesome and the camera flow was good, if I could quote others. Probably not a pioneering movie but it was new for everyone who worked with it. After all, we were a bunch of youngsters who worked on 9mm. I survived thanks to photography.

What is important with regards to makeup during a photo shoot?

Makeup is the last tool you have to create a unique expression on the model or actor. Makeup create overall impression with the person and the message. It can’t look smudged or have the feeling of being a layer on top of the face. It must feel like it is deep within. Strong eyecontours look very nice. Is it a team who plans the makeup and hair?

Mostly, directors have the last word but we often discuss how it should cofunction with

“Makeup is the last tool you have to create a unique expression on the model or actor. Makeup create overall impression with the person and the message. It can’t look smudged or have the feeling of being a layer on top of the face. It must feel like it is deep within.” After that, commercial films exploded around 1996 and the industry was screaming for filmmakers. I was lucky enough to be ready at this point and to provide a fresh name. It was just to dive in full-heartly.

the lighting. We often tend to start with a bit of makeup, depending on the product we are filming for. But for a music video, we might add some more makeup for more attitude.

What are your photography?

Energy.

sources

inspiration

Naturally, movies and museums. Animated movies can also be inspiring in terms of lighting, which I consider to be the most important element in any job – after a good model and makeup, of course. How do you create an overall impression in your work?

I try to imagine how the picture will convey a clear message. With the model, lighting and scenography, I can figure out where to place the camera so that it captures the right sort of energy.

M | 47

What is beauty to you?

Do you have any personal beauty tips that you could share?

Sun factor on your hands and face and a good lotion. I use Prime & Protect. Instead of After Balm I use Anti Fire and Aroma Balm to prevent dry skin. What are your plans for the future?

Spend as much time as possible with my family and also to work with more and more interesting pictures and films. What will you be doing in thirty years?

Surf Longboard with my daughters somewhere.

â&#x20AC;&#x201C; how to apply/grooming â&#x20AC;&#x201C;

A basic skincare regime is important for men and women. The skin is exposed to external stress factors and must be cleansed and rebalanced to its natural pH value. The most effective way to find your skin type is to visit a Makeup Store boutique for a consultation and information on products that are specifically designed for your skin type and needs.

1. tweezing

your eyebrows is easy and does not have to be painful. use one hand to hold the tweezer and the other hand to pull the skin taut. to maintain a masculine eyebrow shape, pluck from underneath and only remove every other hair, one hair at a time. Brows that grow too far down in the outer end of the eye can make you look sad. remove the hairs that are the furthest down. also remove hairs between the brows.

2. hairs that stick out from the

nostrils create an ungroomed impression. Cut these hairs with a Scissor for Nostrilhair. the scissors have rounded knives to minimize the risk for injury.

For a more gentle shaving, shave in the shower when the hairs are softened by the heat and steam. always wash the skin before shaving. Sensitive Foam remover helps soften the facial hair and removes dirt and other impurities. always start shaving in the same direction as the hair growth. rinse your shaver after every stroke to remove old hairs for a proper and close shave. Finish the shave by washing your face with cold water. this step will allow your pores to constrict, remove foam and other remnants from the shaving.

to keep your skin vitalized and fresh as well as increase cell rejuvenation, use a peeling that removes dead skin cells and counteracts unclean pores. gently massage either Cleansing Powder or Facial Cream Scrub Jojoba with lukewarm water in circular motions on your entire face or the neck. exfoliating too hard can lead to redness and skin irritation. afterwards, wash the skin thoroughly with a Cleansing towel.

For an optimal effect from your peeling, finish the routine with a deep-cleansing mask. Choose a remoisturizing mask if your skin feels dry. Mud Mask is a deep-cleansing mud mask with deep-cleansing effects without dehydrating qualities. if you have a dry skin type, opt for Moisture Mask which remoisturizes and brings luster to the skin. use your peeling and a suitable mask once or twice per week.

apply the remoisturizing lotion, anti Fire. the product is also antiseptic and conteracts inflammation in hair follicles. M | 48

â&#x20AC;&#x201C; how to apply/groomingâ&#x20AC;&#x201C;

7. this

product can also be used in the sensitive areas of the groin and other more intimate areas. anti Fire also has a cooling effect that calms the skin after shaving.

after this procedure, apply the eye cream from the bridge of the nose and outward. gently dab the product into the skin with your fingers. A product that counteracts swelling and dark rings is eye Cool Stick.

the skin needs moisture from morning to night. the skin on the neck also needs to be remoisturized. apply from the nose and out toward the hairline. Massage in upward movements on the forehead, from the brows up to the hairline. the movements stimulate the muscles of the face and facilitates the quick absorption of the product into the skin. day time is used during the day while Night time is used at night. People with extremely dry skin can use the Creme as a day and night cream.

10. Before you start your day

or night, apply a thin layer of the concealer, Reflex Cover, most effectively with the synthetic brush #211. the brush makes the concealer extremely thin and natural-looking. Start from the corners of the eyes and outward.

11. a

bit of powder can remove oilyness in the skin. Sweep the brush over the face, from the nose and outward toward the jawline, chin and hairline. the powder should have the same shade as your neck. the product should not be visible, only mattify shiny skin. instead of being visible, powder should provide a matte, fresh feeling. to avoid excess powder, evenly spray the face twice with the nurturing face tonic, Face Mist. it removes any excess powder. M | 49

12. ready to go.

CreatiVe direCtor: o'Sira PhotograPher: Jaronraat Vitoosouwan Make uP: Winit Boonchaisiri hair: Chatchai Peangapichart StyliSt: Surasuk Warakitchareon art direCtor & CoMuter graPhiC: konkrajangsiwalai ModelS: anna d/ apple, annie o M | 50

golden luxury with lashes painted with Eyedust 24Carat and fixated with Blend & Fix. Nougat, brown and black are colors suitable for everyone regardless of skin color. keep the eyebrows pale by brushing on some concealer. Fixate the brows with powder and paint your lips with the glamorous lipstick glimmer.

Blend & Fix eyedust 24Carat Microshadow Viva, kakaw lipstick glimmer Matt Foundation Milk M | 51

this season makeup is the accessory! Play with shapes and colors to enhance your personal statement and beauty. Stay in Shape is a good primer and base. Just add a small amount. then apply your facial jewels, stones, glitter or simple colors with angle Brush #110.

Blush rose Petal lippencil road trip lipstick Pretty Baby glitter Nova, Pink rainbow eyepencil darkest Shadow high tech lighter Platina M | 52

Contrasting colors attract! every detail counts when applied next to each other. Cake eyeliner easily creates a thin and perfect line. the complexion is kept flawless with Studio Foundation fixated with Wonder Powder. The strong makeup is softened with glossy lips in juicy raspberry colors like lipgloss Pax.

Mixing liquid Blush east eyepencil Secret agent Cake eyeliner Black Studio Foundation Sandy Wonder Powder kalahari lipgloss Pax

M | 53

Microshadow dita, Brown Sugar eyepencil black tri Brow Color lippencil Merlot lipstick dawn

intensive glaze with matching nuances of black and burgundy. Frame the eyebrows with tri Brow Color. line your eyes with eyepencil Black. afterwards, soften and blend the eyepencil with highlighting Microshadows like dita and Brown Sugar. Mark the contours of your lips with lippencil Merlot and a touch of lipstick dawn.

M | 54

the 60â&#x20AC;&#x2122;s are back with lash Catching Creativity. Spice up your lashes with some color. use treatment Mascara as a nurturing base. then add Microshadows or Cybershadows of your own choice while the treatment Mascara is still wet!

Microshadow Satin,ghetto Cybershadow ra treatment Mascara Eyepencil Snowflake Blush Chic M | 55

disco fever! Be the glamor princess of the party! keep the base clean and simple. apply glitter combined with Mixing liquid on your eyelids for a waterproof and longlasting result. Spread some glitter on wet nailpolish on your fingernails and toenails. Finish with Makeup Storeâ&#x20AC;&#x2122;s top coat!

lipstick Citrus gloss lips Virgin Blush lust Mixing liquid glitter gold, taurus & luna Sport Foundation leche M | 56

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london teXt By: Johanna lundgren

GETTING AROUND IN LONDON When you first arrive in London, buy an oyster card and pick up a free tourist map at any transport ticket offices, tourist information or hotel. if you would like to have a complete map showing all streets of the london area, buy an a-Z london Street atlas, available from most newsagents and bookshops. the oyster card (a form of electronic ticketing) is much cheaper to use then to buy single trips, returns or day travel passes. you can buy either a travelers card or just pay as you go and topping up your oyster card with your chosen amount £5, £10 etc. you can travel with your oyster card on public transport services in london. it is issued by transport for london and is valid on a number of different travel systems across london including london underground, london Busses, the dockland light railway (dlr), london overground, trams, some river boat services and (from January 2010) most National rail services. travelers touch the card on a distinctive yellow circular reader on the automated barriers at stations to ‘touch in’ and ‘touch out’ at the start and end of a journey to make sure you get charged the right amount for your journey. the quickest way of getting around in london is by tube, it runs from 5:30am to midnight MonSat, and from 7:00am to 11:30pm Sun. during the rush hours (8-9:30am, 5-6:30pm, Mon-Sat), the tube can be very crowded. there are 11 tube lines, each has its own name and color on the tube map. on most platforms, there are information displays showing the destination and due time of the next train. london also has an extensive bus network. However, it is often difficult to know when you should get off if you do not know the area well. after midnight, night buses are the only public transport in london. WHERE TO STAY, HOTELS

Sanctum Soho www.sanctumsoho.com

that are situated along these shopping areas, not only can you shop until you drop, but you can rest your feet afterwards as well!

a celebration of edgy glamour and individuality, Sanctum Soho hotel pays homage to Soho’s history as a hubbub of artistic and bohemian life. From the underground cinema to the destination restaurant, No.20, and rooftop garden with its 24-hour bar and al fresco hydro spa, your every indulgence is catered for. Just next to trendy Carnaby Street.

First of all, i would like to talk about knightsbridge. this is the home of British haute Couture and this is the place to come if you are fashion conscious. it has two of the most famous department stores in london harrods and harvey Nichols. Not only that, but it also boasts of other well known designer stores as well as porcelain and couture stores but most items come at high price.

Myhotel Chelsea

Next, i would like to mention Bond Street. it was named after Sir thomas Bond, who was a major business man during the seventeenth century. there are two parts, old Bond Street and new Bond Street but despite it’s name, the new one actually dates as far back as the eighteenth century. this shopping are is well known for designer stores such as Chanel, Jimmy Choo, Miu Miu etc.

20 Warwick Street, W1B 5NF london, united kingdom

35 ixworth Place, SW3 3QX london, united kingdom www.myhotels.com

there is also Covent garden which is more of a trendy shopping area within london. it is now a major shopping area where you can find little boutiques and also many cosy cafés and restaurants. also very often there is live entertainment in the streets. Fascinating history, chic clothing and some of the best restaurants in Chelsea are all within strolling distance of this boutique hotel in Chelsea. Set in the heart of Chelsea’s Victorian architecture and regarded as one of the best-located hotels in Chelsea. it is modern, hip, contemporary, but not at the expense of comfort, and not by sacrificing the Englishness that makes london so appealing. The Cumberland great Cumberland Place, W1h 7dl london, united kingdom www.guoman.com

this 4 star hotel is as central as you can come. located at the top of Park lane, this stunning hotel sits opposite hyde Park and Marble arch, and just a stone’s throw from oxford Street and Bond Street and walking distance to Carnaby Street one of the hippest shopping streets in london.

Baglioni (5 Star) 60 hyde Park gate, SW7 5BB london, united kingdom

LONDON SHOPPING GUIDE

www.baglionihotels.com

london has a wide range of shopping locations to rival the best shopping cities in the world - Paris and New york. there is such an amount of goods available it can be hard not to become overwhelmed. all in all, london is renowned for being one of the best places to go shopping and with this wide range of major shopping areas it is not difficult to understand why! With the many restaurants and cafes

i can ensure that your stay at this luxury hotel in london is an unforgettable one. it offers luxurious accommodation close to kensington high Street, Notting hill, hyde Park and only short distance from the royal albert hall. With facilities such as spa, fitness centre, chauffeur driven cars and personal butlers. this also is Christina aguilera’s favorite hotel.

M | 58

the of course there is oxford Street! it is a crazy busy area of london and has one of the highest concentrations of shops in the world, being able to hold about 200 million visitors per year! You will find many of the high street stores here – Selfegies, the worlds biggest topshop, Primark, Nike town, the famous hMV record store etc. last but not least, we have regent Street. here you can find the world famous Liberty Store and also the great hamley’s toy shop! you will also find a number of high street stores on Regent Street, including karen Miller, French Connection, COS, etc. and just off of this street you can find a very hidden abercrombie and Fitch.

–city guide –

on a parallel street to regent Street you can find the trendy Carnaby Street, boasting with cutting edge designer talents and trendy street ware. Shoppers will find rich pickings at urban street wear shops. With over 140 shops, bars and restaurants to choose from in the area, it’s definitely worth a visit. Then of course there is Westfield, not to be forgotten since it is the largest in-town shopping and leisure destination in europe. you can shop for fashion and home wares well into the evening and the many restaurants and bars are open until midnight or later, enabling you to relax and meet friends without having to look at your watch. early risers can even pop in for breakfast! New transport links make Westfield London the best-connected shopping destination in the uk. Four underground stations provide on average a tube every 5 minutes, and two bus stations provide, on average, a bus a minute. Cycle bays, secure pedestrian routes and 4,500 car parking spaces directly beneath Westfield London complete the transport picture.

LONDON RESTAURANT GUIDE london is a cosmopolitan city where it is possible to sample cuisine from all corners of the world. there are establishments to suit every taste and pocket, from burger restaurants like the hard rock Cafe and Planet hollywood to those serving exquisite modern cuisine such as Sketch or Nobu. Britain is famous for its pubs and london has literally thousands to choose from, where you can sample a pint of British beer or enjoy their fish and chips and savour the friendly atmosphere. So, here are a selection of restaurants in london, you can decide to dine in one of these fantastic restaurants or one of the other hundreds of more there is.

Sketch 9 Conduit Street, W1S 2Xg london.

a lovely place to drink afternoon tea, have lunch, dinner or just pop in for a drink only to have a look at the coolest toilets in the world! a little pricy and reservation needed for dinner. Beach Blanket Babylon 45 ledbury road, Notting hill, W11 2aa london. www.beachblanket.co.uk

www.alphabetbar.com

the best place for people watching in Soho, nice decor, even nicer cocktails, decor is simplistic and modern in feel, easy to find and even easier to relax in downstairs the bar is pure Soho funk, it’s good enough for Charles Saatchi and cheap enough for his typist, alphabet is about to become one of the hippest places in town, an impressive deco, reassuringly well-stocked bar.

London Eye www.londoneye.com

Paris has the eiffel tower, New york the empire State and now london has the British airways london eye – an extraordinary symbol for an extraordinary city. the world’s largest observation wheel offers a spectacular way to take in over 55 of london’s famous landmarks!

www.madametussauds.com/London/

Beautiful interior, nice lunch place. typical english menu, bangers and mach, really nice beef burger and Shepherd’s pie. or just go for a drink they make great cocktails and as i already mentioned the interior are fantastic! Nobu Berkeley 15 Berkeley Street, W1J 8dy london. www.noburestaurants.com

this younger sibling of the Park lane Nobu exerts a powerful pull on celebs & business hotshots, sucking a-listers into its orbit with its low-lit, chic & understated decor, loungey backbeats & dinky portions. downstairs you have a bar that is always busy and the lovely cocktails meanwhile upstairs the restaurant and sushi bar continue to buzz with celebstudded glamour, and the cooking remains brilliant. Signature dishes like yellowtail sashimi with jalapeño and black cod. La petite Maison www.lpmlondon.co.uk

61-63 Beak Street, W1V london

WHAT TO DO

Madame Tussauds

54 Brooks Mews, W1k 4eg london.

Alphabet

a walk around china town and you can find crispy duck with pancakes or dumplings in every corner!

the windows are letting in plenty of daylight without exposing the lack of any view and, from the pavement, you can see every move in the kitchen. you are encouraged to share the food, a disorienting experience that makes the place seem more informal, main course characterized by tip-top ingredients & fresh, light flavors. China Town if you feel like Chinese but not like dressing up and at a much, much better price take M | 59

Madame tussauds Waxwork Museum is the world famous collection of wax figures of famous people. Mingle with the famous at the world-renowned collection of wax figures. a must-see attraction for london. Beat the long queue at the gate - buy tickets online in advance! The Original London Sightseeing Tour www.theoriginaltour.com

See london’s major sights on an open-top double-decker bus. Join one of four circular tours at any one of their pick up points and see every major sight in london including the tower of london, St. Paul’s Cathedral and Piccadilly. Simply ‘hop on and hop off’ at your choice of famous landmarks to enhance your visit to london! tickets are £22 adult and £10 child, valid for 48-hours.

– how to apply/lashes –

1. a cosmetic technique that works in all makeup looks is known as lash

accentuation. lift the eyelid as seen in the picture so that you can clearly see the lash line. Then, fill the gaps between the eyelashes. Filling these gaps creates an illusion of a dense and luscious lash line without looking unnatural. you can use an Angled brush and a black eyeshadow or a black kohl pencil. The benefit with this technique is that you can create an overlying eyeliner or attach a couple of false eyelashes without it looking like it is ‘hovering’ above the lash line. instead, the eyeliner and/or synthetic lashes blend with your own eyelashes.

2. always detach your synthetic

lashes with a tweezer from the kit. if you pull the synthetic lashes with your fingers, you might break the lashes in two – making it nearly impossible for you to completely remove them. afterwards, measure your eyelids so that you can select the right length of lashes. if the false eyelashes are too long, cut them to the desired length. use eyelash Scissor which is thin and fine. Regular scissors can damage the lash because they are too coarse.

always attach the lash line from the outer corner of the eye, as close as possible to your natural lashes without directly attaching it to your natural lashes. you must look straight ahead during application to find the right angle of the false lashes.

Bend the lashes lightly to shape them. then, apply the adhesive to the backside of the false lash line. let the adhesive set for approximately 30 seconds before you attach it to facilitate the adhesion. otherwise, the false lash line might slip on the eyelid during application.

5. Bend the end of the lash line downward and press to properly fixate it. Press the entire lash line by pushing your fingers towards the lash tips for approximately 30 seconds. M | 60

â&#x20AC;&#x201C; how to apply/lashes â&#x20AC;&#x201C;

6. then, curl the entire lash line

with an eyelash curler. initially curling your natural lashes would make it more difficult to attach the false lashes at the right angle on your eyelid. afterwards, apply mascara. only add mascara to the roots of your own lashes in short zig zag motions. this technique allows your natural lashes to color the false lashes. do not add mascara to the lengths of the lashes.

always create an eyeline when you have false lashes to camouflage the knots of the false lashes and to create an even and luscious lash line.

the end result. the naturallooking synthetic lash, Baby, was chosen for this picture.

10. you can do a lot of things

with false eyelashes in your makeup. here, we have applied the dynamic lashes, Sindy. M | 61

Most people only add false eyelashes on the upper eyelid. adding false lashes on the lower eyelid can create a dramatic look. At Makeup Store, you can find false lashes that are specifically designed for this purpose. you can also use regular false lashes. in the picture, the synthetic lashes, Baby, were applied above and below the eye.

11. Below the eyes, you can attach the synthetic lashes, lady.

â&#x20AC;&#x201C; gallery â&#x20AC;&#x201C; i ps ss l glo

lipstic

ck Mo

k Pea

chy

Originally confetti is sugarcoated hazelnuts and almonds, a popular candy in Asia, but later it became a multitude of pieces of paper which is usually thrown at celebrations. This spring you can enjoy Make Up Stores own confetti, the makeup collection 5ifties.

Microshadow Bubble

ell st

Blush Must have

ip sl

high tech lighter Venus

Microshadow gossip

tick

lips trip M | 62

â&#x20AC;&#x201C; gallery â&#x20AC;&#x201C; Microshadow under the Sun

lip

stic

risp

ark

P ps

s li

s glo

Microshadow upper east

Microshadow Stray

Blush Frozen daiquiri

high tech lighter Stardust

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Rouge Brush #340 this goat hair blush brush is ideal for applying rouge. the brush is also perfect for shading eyeshadows. Before applying blush gently dash the brush against the palm of your hand, to avoid the brush from being overloaded with pigments and the blush being too intense. to keep the brush in good condition disinfect and cleanse the brush with Make up Store´s Brush Cleaner.

– gallery –

The Black Creme a luxurious black gel-formula enriched with a combination of minerals that help to stimulate cell renewal and provide protection to your skin. infused with DermoLift Complex, an exclusive blend of algae-based proteins that provides instant and long-term skin firming. SPA Soap Black Rice the soap has rich foam that gently cleanses your skin while nurturing and restore the skins ph-balance. the SPa soap contains Black rice that gently exfoliates your skin. the result is a soft skin with a beautiful lustre.

Lipstick Dawn a black lipstick with moisturizing properties. the lipstick contains nurturing Shea butter, avocado oil and Vitamin e.

Glitter Scorpio a hint of glitter is the perfect way to spruce up your every day make up. depending on the result you want, apply using eye Primer, Mixing liquid, Blend & Fix or high tech lighter. remove glitter using a dry sponge before removing the rest of the makeup. M | 64

– gallery – Synthetic Eyeshadow Brush # 205 A stiff but yet gentle brush in a medium size made out of synthetic hair helps you to reach areas around the eye such as close to your lashes on the upper and lower eyelid. The brush can also be used when applying Cover All Mix or High tech Lighter. To keep the brush in good condition, disinfect and cleanse the brush with Make Up Store´s Brush Cleaner.

Nailpolish Mika The black nailpolish Mika is a bestseller. Always use a base coat to avoid staining the nail and a top coat to create a glossy surface and keep polish chip resistant. Lash Art Baby Baby is a false eyelash with a natural result that blends softly with your own lashes. Attach with Adhesive Clear and finish off with mascara Max Lashes black on the roots of your own lashes for a festive look.

Gel Eyeliner Black Is soft eyeliner that won´t dry. Apply with Eyeliner brush #102 for classic eyeliner or with an Angel brush #110 for smoky eyes. Fixate your eyeliner with any of Make Up Stores eyeshadows for a festive makeup.

Max Lashes Black This mascara gives full, voluptuous lashes. It consist keratin that creates volume and the brush brings out the best of your lashes by adding volume and length. Remove using any of our eye makeup removers.

Eyepencil Black The classic black eyeliner pencil has the perfect consistency – not too hard, not too soft. It is easy to use and gives a lasting result.

Mirror Combi A handy mirror to bring along that has two mirrors, one enlarging mirror and one normal mirror. M | 65

â&#x20AC;&#x201C; gallery â&#x20AC;&#x201C;

eyedust Bamboo

The metallic effect in eyeshadows comes from Mother-of-Pearl, which are crystals from calcium carbonate. The Mother-of-Pearls surface has fluorescent properties because of the thickness of the material. It has the lowest thickness that the wavelength of visible light can capture. Thereby when different wavelengths of light hits the surface of Mother-of-Pearl it changes into the color scale of the rainbow. This summer the trends in eyeshadows are metallic. You will find the latest products in the makeup collection Splash. Regarding the ordinary assortment you can choose among the Eyedusts and Cybershadows for a metallic glow since they are filled with luster and Mother-of-Pearl. For a truly intense result use shimmery High Tech Lighter as primer.

eyedust Sassy eyedust Perfect

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â&#x20AC;&#x201C; gallery â&#x20AC;&#x201C;

eyedust Victory eyedust Sight

eyedust Sunset eyedust golden Mane

eyedust goddess

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– product in focus –

the Black Creme

a luxurious black gel-formula enriched with a combination of minerals that help to stimulate cell renewal and provide protection to your skin. infused with dermolift Complex, an exclusive blend of algae-based proteins that provides instant and long-term skin firming. Key Ingredients: Marine Water – naturally rich in sea minerals. helps to optimize skins water balance. Mineral Complex – a powerful polypeptide blend of minerals that help to provide structural integrity and protection of the dermis. Skin cell respiration, function and elasticity is increased. Moorea Minerals – a carbohydrate extracted from marine microbial sources. rich in essential minerals. Promotes cell regeneration and healthy skin for a smoother, silkier skin texture. DermLift Complex – a unique blend of algae-based skin tightening complex with instant firming and long-term strengthening benefits. Cells are protected from oxidative stress while stimulating the formation of collagen.

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M | 70

– IMC –

iMC teXt By: linda Nicklasson PhotograPhy By: international Makeup Center

In a bright and fresh facility in Kungsholmen, Stockholm, you will find International Makeup Center (IMC) - Sweden’s only privately-run international school. The walls are decorated with large, inspirational photos of incredible makeup styles. Plenty of colorful wigs in all kinds of hairstyles placed on doll heads along two entire walls. In essence, an environment that allows for maximum creativity from its students. Sweden’s first Makeup Artist programme is run here. the school has existed in Stockholm for 19 years. Mika liias opened the school in the fall of 1990 after tips abroad, where he met a friends who trained makeup artists. Mika was mesmerized and returned to Sweden with the ambition to start a school by the name of international Makeup Center (iMC). Shortly after, the school opened in gothenburg and later in Malmö. iMC now has three schools in Finland, one in estonia and another one in lithuania. international Makeup Center is its name: international because it offers an international education. Makeup because the school work with makeup. and Center because the school always want our alumni to feel welcome when they return to the school and seek consultation or give advice to other students.

the high quality of the curriculum has remained the same since the start. the teachers freelance as makeup artists in addition to their day jobs as teachers. this means that they always stay up-to-date with the latest in the industry. the school is famous for its high standards. that is why our students are highly sough-after in the business. they are constantly on practical training assignments, where they try everything from photo shoots and fashion shows to television jobs. a very important part of the education in which students establish valuable contacts for the future. iMC offers two courses. 10 weeks of beauty makeup, and 20 weeks of both beauty and character makeup. during our 10-week course, the student will attend class from Monday to Friday, day or evening, depending on the location of the school. every lesson lasts for four hours and starts with theory. it is followed by practical application of that day’s topic. afterwards, an assessment and correction of the makeup is carried out by the teacher so that the student can learn and progress to an accomplished makeup artist.

this is how the success story started. and now – 19 years later – more than 5000 people from all over europe have received training at the schools of iMC.

during these weeks, the student will learn how to use suitable products as well as examine a face to enhance its personal and favorable features. Creating a beautiful makeup is an artform!

in august of 2009, iMC opened new facilities in Stockholm. at the same time, a school opened its doors in lithuania with the same spirit. our vision is for all schools to have the same appearance in the near future, especially since the 20th anniversary is approaching in the fall of 2010.

the 20-week course basically consists of a 10-week addition in character Makeup to our 10-week beauty course. Beauty makeup is one important part of the makeup industry. But for the more artistic individual who likes to create freely from scratch, the character course is the natural continuation. M | 71

during this course, there is more focus on theatre. you learn how to create fake wounds, a broken nose, frost bite, clown faces, beards, an aged look, bald caps and much much more… if you already completed the 10-week beauty course, you still have the opportunity to continue with these additional 10 weeks later on. Many people believe that a makeup artist works in theatre and television. that is true for a lot of makeup artists, but the profession offers much more such as photo shoots, commercials and fashion shows etc. Makeup artistry has many years on its back and the demand is always escalating. New products and techniques are developed all the time. the makeup artist now has a wider and larger market to navigate within. today, a professional makeup artist can work with the whole world as his or her workplace. Work can be found in theatre, films, photo shoots, runway shows, music videos, etc. It is the variation that most people find alluring. New people, new places. every day is unique. as a makeup artist, you must be flexible and enjoy meeting new people. As a certified makeup artist, the opportunities to work are many. thanks to the new new media and forums, the industry is on a strong rise and the future looks very promising!

Are you interested and would like to know more about IMC? Visit www.internationalmakeupcenter.se to find your nearest school!

Rouge Brush #340

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Rouge Brush Angle #367

Brush Cleaner

Syntethic Eyeshadow Brush Medium #205

Blending Brush Mini #112

Soft Touch Brush #114

White Blending Brush #117

– about brushes –

Eyeshadow Brush Small #105

Rouge Brush # 342

â&#x20AC;&#x201C; about brushes â&#x20AC;&#x201C;

about Brushes As an educational cosmetic brand, we actively share our knowledge of makeup with our customers. We answer questions on how to apply or products and to get the best results. In our assortment you will find a variety of brushes. These tools are crucial essentials within makeup. That is why we hereby present our newcomers and how they should be used. Some aspects to consider regarding brushes: - do not blow excess makeup from the brush. instead, shake or tap the brush against the back of your hand to remove excess powder and to avoid bacteria growth. - Brushes that are applied near the inside of the eyes should preferably be washed after every use. - Wash the brush in lukewarm water and eye Foam remover. if the brush is composed of authentic hair, conditioner can soften the bristles. remover effectively dissolves fat from synthetic brushes that have been used for application of fatty products, such as lipstick or concealer. - Massage the eye Foam remover into the brush with your fingertips. Never rub but work in the direction of the bristles. rinse with running water. - Never soak the entire brush. the handle is often composed of wood and the adhesive that holds the bristles and the shaft together can dissolve. afterwards, let the brush dry horizontally on a towel. also remember to sculpt the brush into the desired shape before it dries. - For a quick wash, use Brush Cleaner that also disinfects the brush. Brush Cleaner quickly and effectively cleanses your brush, before

and after application. Without damaging or wearing out your tools. it is also suitable before and after you use your tweezer. it disinfects the tool which eliminates the risk of bacterial spread in the eyeregion. an easy way to increase your hygiene. Why different types of brushes and why some are made of authentic hair?

Brushes are available in a variety of sizes so that you can decide on the concentration and amount of color pigment you wish to apply. Small brushes are used on smaller regions and applies more pigments. larger brushes are suitable for larger areas and adds smaller amounts of color pigment. Smaller brushes also tend to be harder so that they can create straight lines, such as eyeliner. Brushes that are composed of authentic hair can more easily pick up very tiny color pigments. if you magnify authentic hair, you will find microscopic pockets that actually pick up these pigments. Soft Touch Brush #114 this brush is composed of pony hair. it is perfectly suitable for the application and blending of several eyeshadows. the soft hair picks up all the pigments in the eyeshadow to create an intense result. the brush can also be used for highlighting. Blending Brush Mini #112 this mini-brush with pony hair is perfect for shaping and highlighting your eye makeup. you can easily tone down hard edges or use the brush to create a soft crease line. White Blending Brush #117 this brush is composed of goat hair. apply your dry products, such as Microshadow, Cybershadow and eyedust, with the brush on the upper eyelid. Perfect for softening and blending your eyeshadows. M | 73

Eyeshadow Brush Small #105 an eyeshadow brush composed of pineten hair. Perfect for smaller regions where you want an intense result from your Microshadow, Cybershadow or eyedust. the brush can also be used to soften your eyeshadows. Why different types of rouge brushes?

Brushes have different shapes for the different areas of use. Rouge Brush #340 is a regular rouge brush made of goat hair. a medium-soft brush that is perfect for rouge on the apple of your cheeks and along the cheekbones. the brush is also suitable for carefully softening your eye makeup. Rouge Brush #342 is a soft brush composed of goat hair. the shape of the brush is perfect for soft, natural rouges on the apple of your cheeks. Rouge Brush Angle #367 is a twisted rouge brush composed of goat hair for a soft and perfect result. the shape of the brush is also specifically adapted for shading of the cheekbones, jaw region and forehead. Why are there brushes made out of synthetic hair?

Synthetic brushes are especially suitable for fat and creamy makeup products. if you magnify a synthetic hair, you will see that its surface is completely smooth and lacks pockets. hence, it is very easy to remove all makeup residues when washing the brushes. this feature is extremely important because fatty products can go rancid. Syntethic Eyeshadow Brush Medium #205 With this brush, you can easily apply creamy products such as Cover all Mix, Studio Foundation or high tech lighter. the bristles of the brush gives a natural result and evenly distributes the product on the area of application.

â&#x20AC;&#x201C; how to apply/lipsâ&#x20AC;&#x201C;

This is how you prepare your lips for a lasting lip makeup.

1. Properly prime your lips to

ensure that your lip makeup will last longer. apply your foundation or concealer over the lips and lip contours. use a synthetic brush to meticulously reach smaller areas.

Afterwards, fixate your base with powder before you add color from your lip pencil and lipstick.

This type of lip makeup can be implemented if you want a minimizing effect on your lips. It can also help create dynamic makeup styles in different colors.

Prime your lip makeup with foundation and powder. then apply the lip pencil, golden Purple, from the opening of the mouth and outward to the contours of the lips. do not extend the color all the way to the contours.

2. Soften the lip pencil inward

toward the opening of the mouth to remove any harsh edges. use the synthetic brush #211 in short, soft movements towards the opening of the mouth.

afterwards, soften the lip pencil and apply the lipstick, Poppy, with angled Brush #110. the lipstick should be appplied over the softened lip pencil and a few millimeters across for a soft transition.

4. add the light pink lipstick, Pretty, across the lips. M | 74

EFVA ATTLING FROM 155 SEK/MONTH MICHAEL KORS FROM 134 SEK/MONTH Efva Attling from 155 SEK per month (3710 SEK). Michael Kors from 134 SEK per month (3210 SEK). All price examples are of complete glasses with single vision lenses from our premium assortment. Pay off your complete glasses in parts for a 24 month period. No extra charges or hidden costs make it as cheap as cash. In collaboration with Valutakortet. The usual credit check is carried out free of charge. Visit our stores for more information. M | 75

Dagmars three favourites: lipstick alarm lipstick Fairy lipstick Prairie

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– profile designer sweden –

Dagmar TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Valdemar Asp

Dagmar is a Swedish clothing label, founded and run by three sisters – Kristina Tjäder, Karin Söderlind and Sofia Malm. The first collection was launched in the spring of 2005. The muse and main source of inspiration is their paternal grandmother, Dagmar. She worked as a seamstress and triggered their huge interest in textiles and design at an early age. In August of 2005, Dagmar was granted the award, ”Rookie of the year”, by the Swedish Fashion Council. September of that year, the label was awarded the ”Garbo Hat”, a design prize in the name of Greta Garbo. In February 2006, Dagmar was named ”Newcomer of the Year” by the Swedish fashion magazine, Elle. Dagmar was also, in August of 2007, nominated by Gen Art as a prominent new design label, and participated in the ”Fresh Faces in Fashion” during the Fashion Week in New York in September. ”Fresh Faces in Fashion” was already in it´s 13th year and has become an important part of the up and coming design during New York Fashion Week. Dagmar is sold in stores around Europe but also across the US – from New York on the East coast, through Portland and Chicago, to Los Angeles in the West. Dagmar also started selling clothes in Japan with the launch of its spring and summer collection of 2007. With the finest quality and a tailored feeling, Dagmar’s collections fuse woven and knitted material. Dagmar stands for femininity, humor and quality. A Dagmar garment reinforces the person’s unique style and creates a modern sense of individualism. Many of the garments are hand-knitted or adorned with handmade details. Preserving the craftsmanship and tapping in to knowledge from the past are important aspects of the creative process when developing the collections. The inspiration for the sensations, colors and patterns of Dagmar esthetic can mostly be found in the Art Deco era of the 1920s and 1930s. Kristina Tjäder is an educated designer and pattern constructor at ESMOD, École Superieur de la Mode, in Paris. She previously worked for Christian Lacroix, Hennes & Mauritz, Boomerang, Hollies and Mover. Tjäder has also freelanced as a designer for a

number of performers. Karin Söderlind worked for eight years with purchase and product development at Hennes & Mauritz as well as a trademark and PR-consultant in retail trade for five years. Sofia Malm is an educated textile economist in Borås with many years’ experience within the retail industry. I meet up with Karin to learn more about Dagmar. What was the thought process behind your spring collection?

Dagmar’s spring and summer collection 2010 is dedicated to the sophisticated, artistic and mysterious woman – a sensual bombasse. The outfits and dresses are typically ”arty chic”, with details evocative of undergarment pieces – bra straps, hooks and lace – that unavoidably catch the attention of the beholder. This provocative yet intellectual woman prefers dressing in skin-toned colors combined with intense black and dark blue.

goes. Several styles co-exist which creates more diversity and that’s wonderful. How do trends affect the cohesiveness in your collections?

We rarely work with trends. A pillar in our design philosophy is that we focus on sustainability, ”slow fashion”. We think about the long-term aspect of materials and designs. Are you a team that conjointly creates a makeup and hair concept for the fashion shows and photo shoots of the collections?

Please tell us about the men’s and women’s lines. How do the makeup trends look this spring? This spring, the makeup will be rather natural but with strong contrasts, such as a lipstick that stands out with its sharp coral shade. We always work as a team before every show, putting together a cohesive hair

“There aren’t as many ‘musts’now. Everything goes. Several styles co-exist which creates more diversity and that’s wonderful.” Belts shaped like leather corsets and wide leather straps around the wrists reveal some of the excentric preferences of this strong woman. What are your sources of inspiration?

Often the arts and popular culture – not from the actual world of fashion. What is your motto?

Sexy knits, haha. Our motto is to always deliver a discernible, sensual and secure style. We achieve this goal by adhering to high quality in everything that we do – from our choice of material to production options etc. Knitted and tailored is our thing. Could you describe your work process in terms of being a Swedish label?

and makeup profile. But Kristina, the head designer, always makes the final decision Differences and similarities in the combination of clothes, makeup and hair – then and now?

Less styling of hair nowadays. You are allowed to be more casual with your hair which is nice. With regards to cosmetics, natural makeup is more fashionable and that’s very beautiful What is beauty to you?

Natural beauty is the most attractive form of beauty. Beautiful people are those who carry themselves nicely. I really want to stress that all forms of cosmetic surgery only make people uglier, which is odd because they don’t seem to understand that. Describe your everyday and evening makeup.

Wow, that was difficult. I think we have an honest and high quality profile. If that profile is Swedish? I don’t know.

During the day, very natural with some black around the eyes and sometimes a red lipstick. For parties, I add more black haha.

Fashion then and now – do you see any similarities and differences?

What are your three favorite products from Make Up Store and why?

There aren’t as many ‘musts’ now. Everything

Beautiful lipsticks in many shades...

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h a rd c o r e

PhotograPher: Fee Sittipun Chaitherdsiri StyliSt: o’ Sira MakeuP artiSt: William Värnild hair StyliSt: Chawakij Suphanphong Model: annika – WM CoMPuter graPhiC & art direCtor: Porames Sornsuek M | 78

apply eye Primer Clear on the eyelids and all the way up to the brows. Mix Eyedust Cool with Blend & Fix and affix the mixture on the eyelids and up to the end of the brow. apply a bit of eyedust latin on the lids inner corner and also where Eyedust Cool finishes by the temple. Brush Cybershadow Baby doll mixed with Blend & Fix along the lower eyelashes. Apply Microshadow Muffin under the highest point of the brow and in the corner of the eye. Crown the eye makeup with Microshadow lemon next to the eyebrows beginning and end. let it follow the other shadows along through wards the temple. outline the inside of the eyelashes with eyepencil darkest Shadow thereafter attach the fake lashes doll on both upper and lower lashes. Finish off with a few layers of mascara.

Matt Foundation Milk Cover all Mix Wonder Powder Sinai eye Primer Clear eyedust Cool, latin Cybershadow Baby doll Microshadow Muffin, Lemon Blend & Fix eyepencil darkest Shadow lash art doll lippencil Burlesque lipstick Pout

M | 79

apply eye Primer Clearon the eyelids and all the way up to the brows. Mix Eyedust Cool with Blend & Fix and affix the mixture on the eyelids, up to the globe in a wave and to the end of the brow. under the beginning of the brow apply Cybershadow ra and under the highest point of the eyebrow apply Cybershadow Paradise. Shadow the lower lash row with Cybershadow Baby doll mixed with Blend & Fix, brush it out and blend into the turquoise shadow in a wave towards the temple. Crown the eyeshadow with med Microshadow lemon just below the brow. apply eyepencil darkest Shadow inside the lashes. then attach the fake lashes Baby along the top and bottom of the lashes. Finish off with mascara.

Hardcore Elegance Matt Foundation Milk Cover all Mix Wonder Powder Sinai eye Primer Clear eyedust Cool, lemon Cybershadow ra, Paradise, Baby doll lash art Baby lippencil Nude Beauty gloss lips Zoom lipstick Pretty M | 80

the base is matte and applied to perfection with Studio Foundation Beige. Cover all Mix have been used on any eventual flaws thereafter Micronized Loose Powder Milk have been affixed with a powder puff to enhance the matte effect. discreet shading is the only thing to enhance the cheekbones. the brows stays natural and are only brushed into place with Brow Set Fix Clear. the lips are painted glossy coral-pink with pencil Sharp rose, then use lipstick Blush and twin gloss Peach.

Studio Foundation Beige Cover all Mix Wonder Powder Sinai eye Primer Clear eyedust latin Cybershadow Silver Cake eyeliner Black lash art doll lipencil Sharp rose lipstick Blush twingloss Peach M | 81

Studio Foundation Beige Cover all Mix Wonder Powder Sinai eye Primer Clear Cybershadow Crow, Silver eyedust latin Microshadow Muffin eyepencil darkest Shadow lippencil almost red lipstick explosion lipgloss ego M | 82

apply eye Primer Clear on the eyelid and towards the brow. Mix Cybershadow Crow with Blend & Fix and apply the mixture on the eyelid towards the globe, straight up to the brow and also a bit under the eye. Blend & Fix intensify and sharpens the colors of the eyeshadows, makes them creamy and also makes eyeshadows last longer. Sweep eyedust latin on top of the shadow and rub it out towards the temple. also apply the same color on the inner side of the eyelid and up to the beginning of the brow. Microshadow Muffin is used as a highlighter under the brows highest point and also at the corner of the eye. apply eyeliner with the pencil darkest Shadow inside upper and lower eye lash rows. the lips are painted poppy-red with lippencil almost red, and lipstick explosion. last but not least cover the lip with lipgloss you for a more shiny effect. M | 83

Studio Foundation Beige Cover all Mix Micronized loose Powder Milk eye Primer Clear Cybershadow Silver Microshadow Metallic Wave, Satin eyepencil darkest Shadow lippencil almost red lipstick gate gloss lips Pure

Blue and red creates an exciting effect in this look inspired from the 80â&#x20AC;&#x2122;s. Focus is kept on the eyes and lips and will brighten up the evening.

thing to enhance the cheekbones. the brows stays natural and are only brushed into place with Brow Set Fix Clear for a wild, less styled effect.

the base is matte and carefully applied with Studio Foundation Beige. Cover all Mix have been used to neutralize any eventual flaws, thereafter Micronized Loose Powder Milk have been affixed with a powder puff to enhance the matte effect. discreet shading is the only

Firstly apply Cybershadow Silver on the eyelids and up to the brows but also in the corner of the eye and underneath, thereafter brush on Microshadow Metallic Wave, emphasize the the eyelid and give it a rubbed out effect. Spread up and out and stop just over the end of the eyebrow. M | 84

also shadow under the eye to iris, until it meets Microshadow Satin. apply plenty of the eyepencil darkest Shadow inside upper and lower eyelashes, to reach a more intense look. Finish off with fake lashes lady and lots of mascara. Bring out the shape of the lips with lippencil almost red before they are painted with lipstick gate and then finished off with Gloss Lips Pure.

the lips should be painted into a glossy pout, use lippencil almost red and lipstick gate. Finish it all off with gloss lips Zoom.

Studio Foundation Beige Cover all Mix Micronized loose Powder Milk eye Primer Clear Microshadow Satin, Metallic Wave eyedust Cool eyepencil darkest Shadow lash art doll lippencil almost red lipstick gate gloss lips Zoom M | 85

Palomaâ&#x20AC;&#x2122;s three favorites: Max lashes lipstick China red Cake eyeliner M | 86

– profile artist great britain –

Paloma Faith TEXT BY: Johanna Lundgren PHOTOGRAPHY BY: Sony Music

London born Paloma Faith, released her first album “Do You Want the Truth or Something Beautiful” in September 2009. Her music is influenced by soul and jazz, the debut single “Stone Cold Sober” reached number 17 on the UK Single Chart. Paloma is half Spanish, half British and thereof her name, which means ‘dove’ in Spanish. Paloma, an ex magician’s glamour assistant, trained in contemporary dance, graduated from St Martin’s with an MA in theatre direction, performed in burlesque shows, and does acting. She has been mixing artistic media throughout her grown up life. A few years ago she introduced music, now her primary love, into the equation. At first she was singing blues and soul songs from the singers she admired, this later lead to her finding her own unique voice. Tell us about your career, how it all started and how it progressed into what it is today?

Well, I have done many different things in my life before I found my passion for music, but I have always been artistic. I went to St Martin’s and graduated with an MA in theatre direction, I trained contemporary dance and did a few acting jobs. I began singing in cabaret and burlesque clubs. Then I joined a cover band doing forties and fifties music, and I enjoyed singing in the band so much I decided to start writing my own songs. That was 5 years ago and now I just finished my first album. What’s the biggest difference from being “the girl next door” to being famous?

Em, people don’t really take pictures of you on their mobile phones when you’re the girl next door”, she laughs. “I find it kind of weird since it’s all still very new to me. My manager believes that you just have to carry on living your life as normal as possible until you can’t anymore and that’s when you have to start making some changes. So I’m still in that stage where I’m taking the bus and the tube, but it’s starting to get a little bit bizarre, when people come up asking ‘why are you on the bus!?’ and things like that”. It is all a transition. Tell us about your interest for fashion and trends.

I have always liked dressing up, always had different characters and reinvented myself. I

think that my fashion style is not necessarily about what’s in fashion I just dress the way that I want to dress, I don’t really look at current trends. High- waisted skirts and trousers and all that is very important to me because I have that kind of curvy figure. I also think that forties and fifties style clothes suits me better because of my body shape. But I’ve always dressed up and been in costume even before I became a singer, and I’ve always had people approaching me in the street to take pictures of my clothes long before people knew who I was. What is beauty for you?

I think your inside reflects on your outside… I could think that if someone have a hard face that they are not a very nice person,” she says giggling. Beauty is a bit of a strange thing if we’re talking about superficial beauty because we women are absolutely mental we can look in the mirror one day and think: ‘Ah, I’m really thin and I have this really nice outfit on and I am so pretty and everything is great’, and then you wake up the next day you suddenly are like: ‘Oh NO! I’m obese and ugly with terrible skin!’ It’s all to do with your frame of mind and not what you’re actually looking at! It’s really weird, but most of us do it and it’s very bad, they call it body dysmorphia. So I believe it is very important to always feel good from the inside and be happy with yourself. Have your interest in beauty changed since you became famous?

I’ve always been aware of my makeup and how I dress and I always wanted to look nice… So it’s nothing new to me. I used to work for Agent Provocateur and when you work there you have to always smell nice and do your hair and makeup to perfection, to be really well presented at all times and that was just to work in a shop. All that said I quite like imperfection anyway, like for example a lot of my vintage clothes have holes in them and stuff, I think it’s quite sweet when you’re glamorous but slightly imperfect. It’s endearing and more personal. What would you wear, makeup wise on a normal weekday?

On a normal day, I use pressed powder and a precision eyeliner, mascara, eyebrow pencil, lipstick and a blusher. M | 87

And when you’re getting ready for a show?

All that above, face paint, glitter and fake lashes. Would you maybe be willing to share a few of your personal beauty and makeup tips and tricks?

My main beauty tip is to feel good from the inside. Then I have one when applying the eyeliner, but it would be easier to demonstrate then to explain. Anyway, instead of making one line follow your eyelashes you kind of flick it and make two lines from each side of the eye, one from the inner corner and in towards the middle, and one from the utter corner and in towards the middle of the eye and then you just fill it in. The eyebrows are very important to me and it kind of makes your whole face, I like old Hollywood glamour eyebrows when they are big and bushy.

“My main beauty tip is to feel good from the inside.” To take care of your skin is also important I have very sensitive skin and use day and night crèmes specifically for sensitive skin, this when I don’t sleep with my makeup! Which I really would not recommend!” What are your favourite products?

Eyebrow pencil, cake eyeliner, Max Lashes and red lipstick, China Red. Do you have a particular role-model when it comes to looks? Please tell us who and why this person?

Josephine Baker, Marilyn Monroe and Grace Jones, all classic bold characteristics. What’s your future plans?

I have many friends in Sweden and would love to come over on tour but it all depends on how my album does over there… At the moment I have a mini tour in Germany and France coming up apparently I am very popular there already, and thereafter Australia to promote my album. In the future I can’t wait to do my second album.

Fragrance

Library This is exactly what it sounds like, a library of scents. Today the typical perfume costumer today is not loyal to one scent for a very long period of time and likes the option of change. They rather buy many less expensive variants then fewer a little pricier. Therefore Make Up Store has developed a concept together with fabulous, specially designed bottles to a reasonable price. The bottles contain 50ml, the fragrances reaches over a wide choice with broad variation that will be expanded over time. In this project we have chosen to work with one of the biggest and most qualified perfume-house there is on the market. So we can establish a collection as complete as possible. All the fragrances are also possible to mix and match for you to create your own unique smell. The perfumes are called: All Through Genuine Champion Deluxe Your Valentine Less is More The Trophy Fashionable Lifestyle Holiday Luxury Twenty Forever

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When it comes to design we have kept Make Up Stores neat black design in mind and combined it with our motto â&#x20AC;&#x153;a world of Colorsâ&#x20AC;?. Each fragrance is unique and has received its own color scheme that is used both on the bottle and the box. The text describing each scent have been written as a personal ad. The personal ads characterize each one in a different and fun way that also makes it easier for the costumer to choose which one that suits him or her best. We have chosen to introduce three fragrances during the late autumn and will be releasing several more in the spring. This collection will also include body lotions and body mists to increase the options for the costumer.

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To each fragrance you can find a matching luxurious scented candle that lasts up to 90 hours. This makes them among the longest lasting on the market. These scented candles have an added ingredient that enhance and intensify the smell. The candle burns evenly and do not leave any traces along the edges. The top layer of the wax melts when heated and becomes hard thereafter. It is important to let the whole top layer melt the first time you light it so it can burn evenly all the way down. The essences in the candles are the same as in the perfumes and do therefore keep the same high standards.

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Jolantaâ&#x20AC;&#x2122;s three favorites: Wonder Powder tri Brow gel eyeliner Black

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– profile lithuania –

Jolanta Paulauskiene TEXT BY: Elena Nikonovaite PHOTOGRAPHY BY: Sarune Zurba Kajiete

In Vilnius, capital city of Lithuania, by the one of the busiest old town streets, opened it’s doors the tenth “International Makeup Center.” The head of the school Jolanta Paulauskiene, who is the numerous International and Lithuanian beauty contest prime place winner, rejoices that the groups are full and the fresh “International Makeup Center” artists are already in the middle of their preparation courses.

in overcoming my fears and getting to know the beauty world.

Why have you chosen your job position in the “International Makeup Center”?

What is beauty for you?

I sensed that the company goals and the very approach to the work ethics resembles my own. I do admire IMC young and creative teams of makeup artists and of course the distinctive quality of “Makeup Store” products. Describe yourself…

I think of myself to be creative and open to changes. I love meeting new people, my friends say that I am a persom with good communication skills and I certainly am not afraid to take responsibility. How did you get into the world of makeup?

I have been into beauty and fashion since my childhood. In my teenage years, I used to analyze and read foreign Fashion magazines, which friends of my family brought to me. I still remember the scent of the journals, when my fingers slowly glided through the glossy pages; and the colors almost hypnotized me (laughs). The first meeting with a makeup artist was vital – then I saw what sort of magic the brush could do, and I determined to master this refine art.

I am not disappointed in my choice to become a makeup artist! Each day I discover something new, something fresh in this art field. Creating a makeup is charming in all the ways – my working style and techniques are always developing. I experiment a lot while creating makeup. Being a makeup artist is a creative and passionate journey. Beauty is surely not symmetry in a persons face (smiles). Of course, distinctive features are nature’s gift but not every woman has it. I find it self-contradictory, because from the first glance my job isto enhance the person’s outer beauty, although I am convinced that beauty is an veiled quality. The basis for beauty starts in a person’s self-confidence, followed by unique charm, and concludes in the ray of energy. If that is true, then what is the purpose of the makeup artist?

Spotlight the most attractive facial features and display individuality.

If we speak about the teamwork, it is highly important to be flexible and to know how to readjust and react in different situations. What famous names of makeup artists inspire you?

Kevyn Aucoin, Pat McGrath, Val Garland, Terry Barber and many more.

“Naturally, everything in this world is shortlived. Beauty is fragile – this makes it even more thrilling and valuable.” Do you consult your friends about the makeup?

I do not like to critisize, if that is what you are asking. The very essence of beauty is asubjective notion to every person – everyone perceives it differently. I noticed that people around become very sensitive in the presence of a professional makeup artist, which is why I try to encourage even the smallest attempts to look attractive.

What is your working style?

How do you feel when removing a makeup you have created?

I believe that the makeup must be elementary and natural. People must notice the face and not the makeup itself.

Naturally, everything in this world is shortlived. Beauty is fragile – this makes it even more thrilling and valuable.

You do not wear any makeup; explain why?

What is your (as a makeup artist) motto?

There is an old Lithuanian saying: “As a shoe craftsman without shoes” thus makeup artists are often seen without any makeup (smiling).

Beauty is in simplicity.

Where did you study makeup?

What personal qualities are attributed to the makeup artist?

I studied privately with the professionals in the field of makeup art. Then I began working at a beauty boutique and as a consultant in a big cosmetic/beauty store – I would deliver cosmetic products and create makeup for our customers. This was essential

Drawing skills and communication are essential in working with many different people. I believe a makeup artist should have sensitive ears and open mind in order to hear what client wants especially when a client is unclear in explaining the desires. M | 97

What are your favourite products?

Wonder Powder because you can create different effects of glow. Tri Brow because it has truly natural colors. Gel Eyeliner because it works perfect as a primer as well What are some of your hobbies?

Yoga, waking in the forest, philosophical literature. In this hyperactive world my hobbies help me to calmly accomplish my goals and furnish impulses of inspiration.

Concealer Reflex Cover Light Matte Foundation toast dual Foundation New york Brow Color No 1 Brow Set Fix Clear Microshadow Brownie, Cupol Cybershadow Meteor eyepencil darkest Shadow lash art doll drama Mascara Bronzing Powder tan lippencil russian lipstick Vamp gloss lips Casablanca

the base is applied with Matte Foundation and also Dual Foundation for a flawless and matte result. around the eyes and on the nose bridge a lighter concealer mixed with liquid foundation has been used for a highlighting effect. to enhance the face features the cheeks and the sides of the nose have been shaded with a darker pressed powder. the brows are colored with a dark eyebrow pencil and affixed with Brow Fix. Shadow the eyes with a dark bronzing eye shadow, fade the shadows and apply a light shimmering shadow under the eyes highest point and a bit down on the darker shadow. apply a dark brown shadow as wide eyeliner along upper and lower lash rows with an angled brush then use black eyeliner inside the lashes. the fake lashes are attached on upper and lower lashes to make the eyes look bigger and more dramatic. Finish off with a few layers of mascara.

PhotograPher: Christel Bangsgaard / www.christelb.com Model: Sarah Blessing / Ford Model Management, New york. MakeuP: theresa Francine / www.theresafrancine.com

the lips are painted with lip pencil and a lipstick in a blood red shade and topped with a lipgloss for a glossy effect. M | 98

apply a red eyeshadow over the entire eyelid all the way up to the brow. then apply a black eyeshadow on the eyelid and brush out into the globe and up against the end of the brow, the shadowing gets more intense when the red is shinning through and gives a contrast to the eye color. Finish with black eyeliner inside the lash row. A fiery shadowing becomes the result, and fake lashes on the upper lashes frames even more. For a more awakened look apply a white shimmery shadow in the corner of the eye.

Matte Foundation olive Cover all Mix Micronized loose Powder Cream Brow Color No 2 Brow Fix Clear Blush east Microshadow Pollution, Satin eyepencil darkest Shadow lash art doll Max lashes Bronzing Powder tan lipstick Breathless

in this look the eyes plays the main characters in your face, therefore the base needs to be flawless and matte. Only the bronzer beneath the cheekbones can be hinted to create a structure. although the eyebrows should be dramatic, filled in with a dark brown eye brow pencil and affixed with Brow Fix Clear. The lips are kept neutral without any gloss, with help of a concealer and a beige lipstick. M | 99

this look is a romantic evening on a Caribbean beach. to achieve the strong orange color on the eyelids it is important to use an eye Primer that makes the eyeshadows more intense. apply a matte turquoise shadow from the globe and up towards the end of the brow. thereafter apply a white shimmer shadow underneath the brows highest part. let it cross over the edge and blend with the turquoise shadow, just like when the waves brake against the sand on the beach. discrete fake eye lashes and dark blue liquid eyeliner enhances the eye makeup and also opens up the eyes. a white-eyepencil is used inside the lash line for a warmer appearance. the base is sun kissed and fresh but also matte with a peachy blucher to enhance the tan. the lips are painted in a matching shade.

Matte Foundation toast Micronized loose Powder Cream tri Brow Color Brow Set Fix Clear eye Primer Clear Blush apricot Sorbet Cybershadow Crush Microshadow Satin Eyepencil Snowflake lash art Miss long lash Mascara Bronzing Powder Beam eyedust Sunset Blend & Fix twingloss Champagne M | 100

the brows makes the framework in this colorful makeup and needs therefore to be perfectly colored with tri Brow Shadow and affixed with Brow Fix Clear. an orange shadow is applied on the eyelids and up to the brows with faded edges. apply a lighter shadow in the same shade under the brows highest point. to create an intense look a black shadow has been applied along the lower lash line. use turquoise blue eyeliner along the upper lashes and also inside the lash row. a pair of fake lashes completes the eye look and finish with a couple of layers of mascara. the rest of the makeup is neutral but flawless. The lips are painted in a natural skin tone and the cheeks have a sunlit shade that matches the eye shadow. the blucher is carefully applied with a large brush to give the face that extra glow.

Matte Foundation Natural Micronized loose Powder Natural tri Brow Color Brow Set Fix Clear Blush oh So Fresh Microshadow lingerie eyepencil Crazy lazy lash art doll Mascara drama Blush oh So Fresh, lust lippencil Nude Beauty lipstick Baby M | 101

A sheer eye makeup in peachy shades together with the full red lips becomes a more fresh and playful version or the otherwise bland fifties look. The mascara and eyeliner needs to be carefully applied meanwhile the brows are filled in to perfection using Tri Brow Color and Brow Fix Clear to enhance the eye makeup.

Studio Foundation Beige Cover All Mix Micronized Loose Powder Cream Tri Brow Color Brow Set Fix Clear Cybershadow Bloom Eyepencil Remember The Times, Snowflake Sensitive Mascara Black Bronzing Powder Sun Lippencil Burlesqe Lipstick Pout

In this look it is important that the base is even, matte and flawless. Which will be reached by using Studio Foundation and the concealer Cover All Mix, the loose powder is a must to achieve a matte result. A bronzer on top will be adding the extra touch. Use a large powder brush and apply on the forehead and sides of the nose for framing and definition. Finish it all off with some bronzer underneath the cheekbones to bring out your features. Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 102

Studio Foundation Beige Cover All Mix Wonder Powder Sahara Brow Color No 1 Cybershadow Baby Doll Eyedust Sassy Microshadow Shimmery Bell Eyepencil Snowflake Cake Eyeliner Black Lash Art Doll Mascara Max Lashes Bronzing Powder Sun Touched Lipstick Exit Gloss Lips Pink

The base needs to be applied to the fullest with Studio Foundation and Cover All Mix. Wonder Powder is thereafter brushed on with a large powder brush to give a sheer polished look. The eyebrows are colored with a darker eyebrow pencil and are thereafter brushed with an eyebrow brush. Apply cerise eyeshadow with a large eyeshadow brush on the eyelid and make it fade up towards the brow, under the eye and up against the temple. It can also be shaded over the cheekbones. Finish with brushing a violet Eyedust at the top of the cheekbones and up to the temple as a highlighter. Thereafter shadow the eyes in a soft shape with a black purple shimmery eye shadow. Make the eyes bigger through applying the dark shadow widely under the eyes thereafter apply a white Eyepencil inside the eyelashes row. Fake lashes are a must for this look, but before they are applied thin eyeliner needs to be applied along upper and lower lash rows. Use a pair of dramatic fake lashes along the upper lashes and single fake lashes all along the lower lashes then apply a many layers of mascara. Finish the look off with painting the lips in a light pink with a lipstick then apply a cerise lipgloss in the middle of the lips. Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 103

let the eyeliner be in focus for this eye makeup! the eyelid is shadowed with beige pink shadow up through wards the brow, with a white shimmery highlighter beneath the brows highest point. apply a black shadow along the lower lash line and a touch at the utter corner of the eye. Fade the shadow up and out through wards the end of the brow. then apply black liquid eyeliner along the upper lash row. a pair of fake lashes brings out the classic look. Finish of with cerise eyepencil inside the lashes for an interesting touch and then a few layers of mascara. the lips are painted plump and perfect with a lip pencil, lipstick and lip-gloss in a rose red shade. the base is matte only with a brown blusher under the cheekbones to bring out the face structure.

Studio Foundation Beige Cover all Mix Micronized loose Powder Cream tri Brow Color Brow Set Fix Clear Microshadow Brown Sugar, Pollution, Satin Cake eyeliner Black lash art Miss Mascara long lash Blush Nut lippencil russian lippencil , Cosmo lipstick Pout, Mandy M | 104

100% natural. 100% pleasure. Friggs organic tea. ďż˝Six incredible ďŹ&#x201A;avours made with all natural spices and berries. True pleasure. Everyday wellbeing www.friggs.se

Hannahâ&#x20AC;&#x2122;s three favourites: Wonder Powder intensive Foam remover Matt Foundation toast M | 106

– profile artist sweden –

Hannah Holgersson TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Karl-Oskar Bjurenstedt

The talented Hannah Holgersson has established herself as one of Sweden’s most versatile singers, with a repertoire that extends from Baroque music by way of opera to the most recent avant-garde music. Tell us about your career, how it all started and how it progressed into what it is today?

I grew up in a family with five children all playing different instruments, for us music was the biggest passion. During my career as playing the cello I got opportunities to do many exciting shows, concerts and tours. Although I never felt that I wanted to make it my profession. After a few years at the university studying languages I decided to attend singing lessons, just for fun, and straight away I felt that it was right. Through the singing I could now express the music I felt inside me. I got approved to attend The Royal School of Music in Stockholm on my first attempt of applying. I graduated with a degree in 2004 and have since then worked as a singer and artist in wide contexts. On top of being a classic singer along side symphony orchestras both in Sweden and abroad and having the leading role in operas and musicals I have also competed in the Eurovision Song Contest with the group “Elysion” in 2006. I have also been a part of “Carolas Christmas tours” (a Swedish famous singer) and Joe Laberos latest show, (a Swedish famous magican) Invited, to name a few different happenings. I absolutely love what I do, I get to meet and perform with many wonderful and incredibly talented artists and musicians. What’s your future plan?

To continue being a voice and a face of total freedom, without any boundaries in producing music where creativity and inner expressions obtains unlimited space. The world of the movies has a big part of this to offer, so therefore a music and film collaboration would be a new challenge for me in the future! What will you be doing in 30 years?

I hope I will continue doing something meaningful to my fellow people, something that gives them a pleasant break in their

everyday life and preferably adds a splash of glamour to it!

What would you wear, makeup wise on a normal weekday?

Tell us about your interest for fashion and trends.

Except daily cleansing and moisturizing day creme I first of all use concealer, mascara, blusher and lipgloss. But also happily an eyeshadow in a matching color to either my accessories or clothes.

Although I’m personally interested in colours, shape and esthetic of clothes and makeup has become essential to my life as an artist, to be aware of my appearance. I have learnt a lot from being around many skilled makeup artists and stylists. But have also had the privilege to often work together with clothesdesigners and hairstylists and they always try hard to create my artist look.

“Otherwise a concealer together with a highlighter gives a more awakened look and along with a mascara it opens up the eyes.” What is beauty for you?

Inner confidence and harmony within oneself along with love and compassion for other people makes a person incredibly beautiful! Have your interest in beauty changed since you became famous?

As an artist it’s important to have a product strategy that has been carefully thought through. In today’s mediasociety it isn’t enough “just” being able to sing and act. You have to make sure your product have the right packing and look when it goes through the media rush and the audience. You really have to consider, who am I trying to reach? What am I trying to say with my appearence? What kind of signals do I want to send out? So back to the question, I do have to be aware of current trends for my appearence, what the audience want and to profile myself as specific as possible through clothes and makeup to represent my music and to reach out to my audience in the best possible way. It’s important to find your own unique style. M | 107

And when you’re getting ready for a show?

The stage makeup is often influenced by the venue itself and the size of the event. If it is a gala event a lot of glamour, such as long fake lashes and a lot of glitter in eyeshadows and eyeliners. A more settled makeup would be used if it were a smaller venue where I am close to the audience. But generally I like to enhance my eyes with different types or fake lashes and I also enjoy working with all kinds of shimmery eyeshadows! Would you maybe be willing to share a few of your personal beauty and makeup tips and tricks?

Well, generally agreed is that sleep, water, healthy eating combined with exercise gives you a natural healthy glow. It is uncomparable to anything else. Otherwise a concealer together with a highlighter gives a more awakened look and along with a mascara it opens up the eyes. I also personally think a rosy blusher on the cheekbones gives a freshfaced impression. What are your favourite products?

I use skincare products Intensive Foam Remover and Refining Toner. For my foundation and loose powder I use Wonder Powder and Matt Foundation Toast. Do you have a particular role-model when it comes to looks? Please tell us who and why this person?

Kate Winslet inspires me. She is a symbol for genuine beauty from the inside and out. With her strong personality she ignores the size zero trend and is totally captivating with her pureness and simplicity. An incredibly talented actress with passion, irresistible charm and integrity. How do you think you will dress then?

In a way that compliments the best of me!

Body areas as well as the face that are illuminated by light can be accentuated using light-reflected products, as seen on the woman’s legs, arms and face. The areas of the body that will not be illuminated by light but will be covered by shades can be accentuated with dark matte products to reinforce the shades. This is clearly seen on the cheekbones but also on the torso of the knee-bending man.

PHOTOGRAPHER: Sittipun Chaitherdsiri Creative Director: O’ Sira STYLIST: Surasak Warakijcharoen Stylist Assistant: Wasilprapee Tanavichienchot Makeup Artist: Tasanapong Sawatdipong HAIR stylist: Chawakij Suphanphong models: Austin/Apple, Marcelo/Apple, Mia/Blink FASHION ASSISTANT: Phongphan Suksumran M | 108

PAR AVION

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PAR AVION

The man with the black hat only has one eye shaded underneath it. The eyeshadow Ghetto is brown-gray and melts perfectly into his olivetoned skin. First apply the black eyeshadow with the Angled Brush #110 in the upper and lower lash lines. Afterwards, shade underneath the eye with Blending Brush #108. If the eye is placed deeper into the face (only a small part of the eyelid is movable), add dark shades under the eye. Also add a light eyeshadow on the movable part of the eyelid and extend it to slightly above the crease line. The light shade should be lighter than your skin tone. This trick will make your eyes look larger.

Liquid Foundation Toast Bronzing Powder Stay In Shape Microshadow Ghetto Skin Serum Tri Brow Stay In Shape Eyepencil Dark Chocolate Lip Care Mix Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 110

the man with the white hat has an identical makeup but some lipgloss was also added to his lips. the lustergiving product is called lip Care Mix. it is a three-in-one product. a green peeling cream to remove dry skin. a white cream with a deep-penetrating moisturizing effect and can be used overnight. Plus a transparent nourishing gloss for a natural but discreet luster.

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Two concepts that are constantly used in makeup are highlighting and shading. But what do they mean and how do you use highlights and shading? The answer is to help your face look three-dimensional and to bring out your facial features. Highlighting is when you lighten parts of your face and shading involves playing down parts of your face by making them darker. Highlighting, for instance, brings out cheekbones and lips, while shading tones down a big chin or a drooping eyelid. The choice of products depends on the desired effect and result. Do you want a natural look, a festive look or do you perform and want a look that suits the bright stage lights?

Here comes a rock style you can emulate. First prime your makeup with Eyeprimer Clear so that the eyeshadows will become really dark and intense. The eye should be divided into two halves, right above the pupil when you look straight forward. Cybershadow Crow was added to the inner part of the eye, towards the nose, to create a nice metallic luster. The eyeshadow is light-reflective to make the eyes look larger. On the other side of the eye, towards the temple, the black matte eyeshadow, Pollution, was added. On the edges of the shading, a skintoned eyeshadow, Vanilla, was applied to reinforce the shape of the makeup.

Eyeprimer Clear Matt Foundation Toast Compact Powder Beige Cover All Mix Tri Brow Cake Eyeliner Black Microshadow Pollution Microshadow Vanilla Cybershadow Crow Lipstick Devil Eyepencil Black Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 112

Depending on the shape of the face, different types of shading or highlighting techniques will be needed. Use shading underneath your cheekbone to make the space in between your cheek and jaw line darker and deeper. This will make your face look thinner. If you have a low forehead shade the temples. To make your nose shorter, use shading under the tip of your nose. Ask the professional makeup artists at Makeup STORE for advice and tricks on how to enhance your beauty. Shading products should be one to three times darker than your natural skin tone. You can choose different products for shading. Matt Foundation, Liquid Foundation, Studio Foundation, Blush, Sun Powder or even a matte eyeshadow. Remember to work very softly and use a sponge to avoid sharp lines by softening the products out towards your face. Shading should never create edges or visible lines.

Men who use makeup are growing in numbers. But their main objective is to reinforce positive features of the face with a natural effect. Before applying makeup, the face was moisturized with Skin Serum. Afterwards, a thin oil-based base and concealer were added under the eyes to conceal dark rings. The base was fixated with a powder using a large powder brush for a thin result. The cheekbones and the crease line of the eyelids were softly accentuated with a gray-brown rouge. The eyebrows were filled with Tri Brow, a dry eyebrow shadow, and then reshaped with the product Stay in Shape. The eyes were also accentuated with the eyepencil Vanilla. The eyepencil is used on the corners of the eyelids to neutralize the red inside the lash lines, making the eyes look larger.

Liquid Foundation Cream Dual Foundation Stockholm Eazy Cover Blue Skin Serum Tri Brow Stay In Shape Blush Nut Microshadow Deadly Microshadow Smog Eyepencil Vanilla Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 113

If you have mature skin, on the other hand, avoid shimmery products. Use matte products that are brighter than your skin tone when highlighting and matte products that are darker than your skin tone when shading. Lustrous products will accentuate the fine lines while a matte product will camouflage the same lines. Shimmer products are to prefer on your lips if you have mature skin. The glitter will reflect the light, thereby highlighting your lips with an enlargening effect. When highlighting and shading, you need different tools depending on what product you apply and where you apply it. If you use a foundation or a creamy product for shading and highlighting, you should use a sponge or a foundation brush. When highlighting and shading with a dry and powdery product you should use a brush. If you are working on a smaller area and want an intensive result, you need smaller brushes. If you are working on a bigger area and want a sheer result, use bigger brushes.

To accentuate the shadows of the face more clearly, the base is matte and slightly paler than the natural skin tone of the model. To create this effect, a gray-brown rouge was applied to emphasize the cheekbones. The eyes were framed with a classic eyeliner, skin-toned eyeshadow and false eyelashes. Simple and natural. Some apricot-colored lipgloss was also applied on the lips. The eyebrows, on the other hand, were reinforced using the Angled Brush #110, Tri Brow and water. Dip the brush in water before dipping it once in each of the colors of the Tri Brow palette. Squeeze the bristles of the brush to create the thinnest possible tip. Afterwards, draw a new hair on the brow with short and quick twitches of the hand. Repeat the process until the eyebrows are full and dark.

Matt Foundation Toast Compact Powder Beige Cover All Mix Gloss Lips Posh Tri Brow Microshadow Vanilla Microshadow Smog Blush Sand Cake Eyeliner Black Eyelash Doll Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 114

Studio Foundation and Skin Serum were mixed to create a covering base with a light formula and some luster. The cheekbones and crease lines were reinforced with the sun powder Sun. Sun is completely matte and perfect for adding some color to your face with a natural effect. The eyes, on the other hand, were shaded more heavily. A black kohl pencil was used on the edge of the eyelid. The lashes were accentuated with the help of Angle Brush #110 and Microshadow Deadly. The eyeshadow was pressed into the gaps between the lashes to make them look brownish black instead of being skin-toned. This trick gives you alluring lash lines that look fuller.

Studio Foundation Skin Serum Eyepencil Black Microshadow Deadly Bronzing Powder Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 115

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– profile store of the iceland –

Store of the year TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Private Photo

Make Up store is one of the fastest growing companies in Sweden, with more than 170 stores in 20 countries. The concept of franchising is indeed a successful story. Each year stores are nominated to The Store of the Year, and the winner is selected based on their sales statistics. Market activities, service and overall profile. Make Up Store in Iceland won this year’s award. The success of the store can be attributed to Margrét Jónasardóttir who with passion for makeup, good service and knowledge gives the customers that extra something. Margret runs two stores located in Reykjavik, Iceland. How did you first get in contact with Make Up Store?

I followed the brand for some years. I love the way the customer can easily browse through a wide range of professional Makeup products and receive great service. The stores are inviting and fun to shop at! What made you choose to start your own Make Up Store?

It is the strong and unique brand awareness. The high quality products and the philosophy behind the concept “Educate the customer”. The Make Up Store brand is a leader in the franchising business with its modern approach, posh new packaging, continuous products launch as well as publishing it´s very own M Magazine!

trust in their great products. Beauty comes at all shapes and Make Up Store has something for everyone. They add that “certain something special” that makes them stand out from the rest! How do you find your motivation in daily tasks?

Decide what you love to do and what you’re willing to commit to do every day. Then stick to it and do your very best. Consistency will pay off especially when you are following your dream! How do you implement Make Up Store in your town/country? What type of collaborations do you do?

Using the discount cards for professionals. Having good relations with the press. Taking part in fashion shows, photo shoots and movie premiers. Sponsoring theatre plays, School plays and television shows. Inviting businesses and schools to Seminars and last but not least finding collaborations with a quality Make Up School that compliments each other. How do you find inspiration in your make ups?

I love mixing vintage and experimenting with new looks. Then visualizing. Visualization is like magic. It can perform miracles and it can make you stop and marvel at the enormous untapped power we possess within our mind. Your best makeup tips?

“Genius is one percent inspiration and ninetynine percent perspiration.” (Thomas Alva Edison)

I’m known for being able to do whatever makeup the job calls for but my signature style is embellishing what is already inherently beautiful about a woman. I spend most of my time making the skin look amazing. I love to make women feel beautiful and bring out their confidence by creating a look of relaxed, easy-going glamour. “Just be yourself and don’t fear change”. My motto: “Less is more”.

What do you think makes Make Up Store unique?

Your three favorite products, why?

It´s distinct identity brings consumers back again and again and allows them to gain

Wonder Powder “it gives the effect of perfect glowing skin”

How long have you had your stores?

The first store opened three years ago and the second store a year later What is the key to your success?

To do what you love and love what you do.

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High Tech Lighter Phenomenon “excellent multi- purpose product for eyes, cheeks and lips. Easy to blend as a base for shadow or layer over foundation to give skin a dewy finish” Sport Foundation “it looks good on the skin and the brush technology gives you a great finish”.

“I love to make women feel beautiful and bring out their confidence by creating a look of relaxed, easygoing glamour.” Any great memories you would like to share that you have experienced while working at Make Up Store.

Receiving a compliment from a customer on great service, that’s the best reward! What are your goals?

To make the brand even stronger in Iceland and hopefully open another couple of stores, even a KAOS store! How do you look upon the future?

Very positively as it is my nature. I consider myself to be very fortunate to own two beautiful Make Up Stores in Iceland. I intend to nurture my artistic side next year as I have planned to change and upgrade my website. It should be exciting for my Make Up Store customers. On behalf of all our co-workers around the world, M-Magazine and the staff at Make Up Store wish you all the best and continued success.

PhotograPher: Martin Vallin / Cameralink MakeuP artiSt: Viktoria Sรถrensdotter / agent Bauer Model: Nike Felldin / Mikas M | 118

Matt Foundation Milk dual Foundation helsinki Cover all Mix Stay in Shape eyelash doll geleyeliner Black Microshadow Vanilla Sensitive Mascara Black lipstick Sweetheart

With false lashes, you can easily create a beautiful makeup. use an entire lash line or cut it into shorter pieces and attach them to the outer part of the eyelids. When you shorten a false lash, always use a thin and fine scissor. Eyelash Scissor is specifically designed for this purpose. always shorten the lash from the end that is closer to the temples, because the inner lashes are shorter. By starting from the outer end, your natural lashes will discreetly transition into the synthetic lashes. M | 119

When creating an eye makeup, eyeshadow can fall onto your cheeks and below the eyes. to prevent excess product from falling to lower regions of the face, carry out the following steps. gently tap the brush on the side of your hand and over the sink before application. then, apply a thick layer of loose powder right beneath the eyes down towards the cheeks. if excess pigment does fall onto unwanted places, simply dust away the loose powder once the eye makeup is complete.

Matt Foundation Milk dual Foundation helsinki Cover all Mix eyedust Moist M | 120

a simply makeup can consist of shaping your brows with Stay in Shape, which is a lustrous wax product. a red rouge is applied on the apples of the cheeks, the part of the cheek that is round when you smile. then apply a colored lipstick in the same shade of the rouge, in this case a warm orange tone. Beautiful and simple. adhering to the same color palette throughout the makeup also helps create a soft and harmonious look. avoid that effect, finish the makeup with Face Mist across the face. Spray 2-3 times from armâ&#x20AC;&#x2122;s length over the face so that your makeup looks less powdery. The product also fixates your makeup and nourishes your skin.

Matt Foundation Milk dual Foundation helsinki Cover all Mix Blush east lipstick Citrus Stay in Shape M | 121

Matt Foundation Milk dual Foundation helsinki Cover all Mix eyedust darkness, Cool, angel Cybershadow Crow eyeprimer Clear lipstick Fairy

a pair of pale neutral lips perfectly match really smoky eyes. to blanch your lips without looking sickly, try the following method. apply foundation and powder on your lips. then color the lips with lipstick Fairy. a glossy and transparent lipstick that provides luster to your lips. exactly what you need to avoid the sick look. M | 122

Matt Foundation Milk dual Foundation helsinki Cover all Mix Micronized Compact Loose Powder CafĂŠ au Lait, Milk eyedust darkness Wonder Blush Cleopatra

in this makeup, three powders were combined and then applied on the areas as seen on the model.

M | 123

a proper skincare regime is necessary if you wish to create a nice-looking base for your makeup. Because the skin is subjected to stress on a daily basis, skin care is crucial. Cleansing morning and evening, balancing and remoisturizing. Complete the regime with exfoliation 1-2 times a week to remove dead skincells and impurities.

glitter Starry Matt Foundation Milk dual Foundation helsinki Cover all Mix loose Powder Milk Microshadow Pollution eyedust Cool M | 124

Matt Foundation Milk dual Foundation helsinki Cover all Mix Blend & Fix eyedust Cool glitter Starry

you can choose a number of products to apply glitter. Blend & Fix is a creamy product that is perfect for larger areas. glitter eyeliner can easily be created by combining glitter with Mixing liquid. But how do you most effectively remove the glitter? use a dry and clean makeup sponge and brush off the glitter. then cleanse with Sensitive eye Foam remover or Sensitive Foam remover, a cleanser that removes makeup from the face with the help of small microbubbles.

M | 125

Paulasâ&#x20AC;&#x2122;s three favorites: Cover all Mix gloss lips Blend & Fix

M | 126

– profile artist thailand –

Paula Taylor TEXT BY: Marita Duangchantr PHOTOGRAPHY BY: Lisa Magazine

Paula Taylor is a charming Thai-English woman who has been modeling for 18 years. She is a multitalented video jockey, actress, model and television hostess. When Paula was young she traveled around in Australia and Thailand making commercials and movies. After graduating high school in Australia, she worked full-time as a VJ on Channel V Thailand. Her career started with music videos, magazines, movies and TV commercials. Something she has great experience in from all around South-East Asia today. Currently she acts in movies, TV dramas, and sit-coms. She has been VJ for Channel V Thailand for 8 years. Her main market now is in Philippines and Thailand. Next year she starts working in Hong Kong, China and will attempt to work in South-East Asia. I had the opportunity to interview Ms. Taylor and she informed me of her current work and her key to success. “Now I am shooting a Hollywood film called The Shutter and a movie in Philippines”, says Paula. “The feedback from the movie in the Philippines has been pretty good. I have been continuing my endorsement for a beauty product and clothing brand, so I signed a contract for another year. I also did Amazing Race Asia, a race that is broadcast all around Asia, this was good publicity. It was a month of pure adrenaline and excitement. When you are in a situation where you are forced to do something or you are out of the game then you just have to decide, fine I will do it! If you are forced to do something, you can usually

“My must have items are: an eyelash curler, mascara and concealer, because I think everything is perfect if your eyes are attractive, and concealer helps with blemishes. I love blend & fix, cover all mix, and lip gloss. I love make up but I rarely put make up on myself. When I feel I want a touch up I have glitter and blend & fix with me so I can blend it and make it fun and easy for me to apply my makeup.” accomplish it. It is just your head telling you that you are afraid and stopping you from doing things.” stated Paula. “The most important thing is balance, it is key for working effectively”, Paula enlightened. When there is a lot of work she needs to complete, she finds time for herself as well because she does not want to feel overwhelmed with work. Even though she is a workaholic person, she always finds time for herself. She has just been on vacation in Australia and England for 3 weeks. “If you mention Sweden, I think about mountains and the weather. It is probably the freshest air in the world. It is an outdoor country and skiing is famous in Sweden.” Her gorgeous skin and body come from simple things. She goes to the spa and gets treatments when she has time. But when she is really busy she just takes time relaxing at home. She’s crazy about outdoor sports and M | 127

loves snow boarding, which she unfortunately can not do in Thailand. In Thailand she loves to go to the beautiful beach in southern Thailand. So tell us, what is beauty to you?

It is confidence in yourself... With confidence you don’t need any hair or makeup. My must have items are: an eyelash curler, mascara and concealer, because I think everything is perfect if your eyes are attractive, and concealer helps with blemishes. I love blend & fix, cover all mix, and lip gloss. I love make up but I rarely put make up on myself. When I feel I want a touch up I have glitter and blend & fix with me so I can blend it and make it fun and easy for me to apply my make up. What is your best beauty trick that you would like to share?

Always always curl your lashes with a good quality eyelash curler. Even if you don’t wear makeup, it still makes a huge different.

Matt Foundation olive dual Foundation New york Cover all Mix tri Brow Stay in Shape Microshadow Vanilla, Pollution, ghetto Blush Chic Cake eyeliner Black eyepencil Black lippencil Fluffy gloss lips Vide Max lashes Black

PhotograPher: Mattias Södermark/vostro PhotograPherS aSSiStaNt: tommy toresjö retouCh: Sofia Cederström Make uP artiSt: Carolina Mellblom hair StyliSt: Caroline Janzon/Catrin ylinenpää/urban by björn axen

High

Heels

if you have brown eyes, create a luscious eye makeup by using contrasting colors, such as purple and silver. a contrasting color is a color that highlights your eyes. Nonetheless, using brown eye shadows is evidentially attractive, particularly in this makeup. Softly create that smoky look with brown shade to balance the clear pink colored lips.

Get your own pair at www.kaos-stockholm.se

M | 128

Matt Foundation toast dual Foundation london Cover all Mix tri Brow Stay in Shape Microshadow Satin, Pollution Cybershadow Crow, Silver Blush Sugar Muffin Cake eyeliner Black eyepncil Black lippencil amour gloss lips Virgin Max lashes Black lash art Baby

By using an eyeshadow on the lower eyelid creates an enlarging effect of your eye. remember to frame the eye, by merging the eyeshadow on both upper and lower eyelid at the outer verge of your eye. this creates an effect of sloping eyes. M | 129

When attaching false eyelashes, always lay a thin eyeliner along the edge of your natural lash to merge your lashes and to hide the base knots of your false eyelash.

Matt Foundation ivory dual Foundation Stockholm Cover all Mix tri Brow Stay in Shape Microshadow Vanilla Cybershadow Crow, Silver Blush Nut Cake eyeliner Black lippencil lollipop gloss lips Virgin Max lashes Black lash art doll M | 130

Matt Foundation olive dual Foundation New york Cover all Mix tri Brow Stay in Shape Microshadow Satin, Pollution Cybershadow Crow, Silver Blush Nut Cake eyeliner Black eyepencil Black lippencil Wood gloss lips Virgin Max lashes Black lash art doll

use eyeliner on both upper and lower edge of your eyelid to fixate. This prevents the eyeliner to fade when you blink. use a black eyeshadow on top of the eyeliner to fixate it even further. M | 131

When doing a smoking eye makeup, a black eye pencil, applied to the rim of your eye line, gives the impression of a smaller eye. to achieve the feel of a more open eye, blend a brighter, shimmering eyeshadow into your make up. Fade the shade from the middle of the eye out towards the outer corner of your eyelid

Matt Foundation ivory dual Foundation helsinki Cover all Mix tri Brow Stay in Shape Microshadow Muffin, Kakaw, Brownie eyepencil Black Blush lush lippencil Sand Storm gloss lips Virgin Max lashes Black lash art Baby M | 132

Moisturize a Finger Sponge with the nourishing facial water, Face Mist. after applying your foundation and powder, gently dab your face with the Finger Sponge to get an even skin texture.

Matt Foundation Milk dual Foundation Stockholm Cover all Mix tri Brow Stay in Shape Microshadow Satin, Pollution, Nox Cybershadow Silver Blush Chic Cake eyeliner Black eyepencil Black lippencil Candy gloss lips Virgin Max lashes Black M | 133

Make sure the lids are completely dry before applying an eyeshadow to get an even texture. if your eyelids are oily the texture of your makeup becomes uneven. instead, dab some powder or matt skin toned eyeshadow on your eyelids before applying your makeup.

Matt Foundation ivory dual Foundation Stockholm Cover all Mix tri Brow Stay in Shape Microshadow Vanilla, Pollution Cybershadow Crow, Silver Blush lush Cake eyeliner Black eyepencil Black lippencil Sandstorm Potgloss Sunglow Max lashes Black lash art doll M | 134

SALMING UNDERWEAR aim to integrate the spirit

and values of Börje Salming and his successful hockey career with our underwear and clothing. No matter the product, the name of Salming must be earned. During his 17 years in NHL he showed willpower and pushed the sport like no other. He never gave up and he always aimed for the leading edge. That’s the spirit we share in our goal to make underwear so comfortable you don’t want to take them of.

EveryDay Singlet and Boxer, available in S-XL in both white and black. Fabric composition: 95% Cotton, 5% Elastan.

A TRIBUTE TO A LEGEND

SALMINGUNDERWEAR.COM

Monicaâ&#x20AC;&#x2122;s three favorites: Max lashes Mascara eyepencils lippencils

M | 136

– profile artist sweden –

Monica Ramos TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Micael Engström

The harp virtuoso who tears down barriers! Chilean born Monica Ramos is for sure not a traditional harpist. She is a modern artist that tears down traditional barriers, a harp virtuoso that has won both critics and public admiration for her extraordinary compositions. She has created three successful albums in the refreshing music style “Crossover/ Chill out“. The music has the classical harp in focus but is accompanied by other instruments and sometimes together with Monica singing. Her music is amongst others featured on the world famous “Buddha Bar” collections. Monica’s career started within the genre classical music. She has for example been a member of the “Stockholms Fiharmoniska Orkester” and “Radiosymfonikerna”. However, some years back her career tock a new turn with her individual modern music that is sold in over 40 countries around the world. Monica has changed the traditional associations people normally do when it comes to the extremely old instrument – the classical harp. Monica released her first album “Wind from the sea” 1993. In this production Monica interpret existing music, but there is also some new work from Per. The second album “Moai” from 1997 is Monica’s most successful album so far and has been praised in many countries, especially in the USA where it was nominated one of the top ten on the Billboard charts. The most recent album “Behind that light” was released 2001 and was solely composed by herself with the exception of two tracks. This album reached ninth place during one month in the American “New Age Voice Magazine”. Monica has her working field worldwide and we got curious about her thoughts and ideas about beauty. What role beauty and

makeup has due to her performances on stage. This is what she said: What is beauty for you?

A caring glance from someone you love. A warm and friendly pat on the shoulder from someone you work with. To be positive, affectionate, creating and polite.

and the Mixing Liquid. When I use them in combination on stage I am confident in the durability of the makeup. Do you have a particular rolemodel when it comes to looks? Please tell us who and why this?

Oh! Watch the old movies from the fifties and sixties, the makeup, the clothes and the beautiful women!

Tell us about your interest for fashion and trends.

I have always been fond of the old movies from the fifties and thesixties and love clothes from that timeframe. It thrills me when I see inspiration in modern designs from this era. Have your interest in beauty changed since you became famous?

It makes you more interested in the more genuine of each individual. The outside is not so important anymore. What would you wear, makeup wise on a normal weekday?

Foundation and at the very most eyeliner and mascara. And what makeup do you wear on stage and why?

The stage makeup is usually influenced by the venue. But it is important to me to enhance the best parts of me that I am satisfied with, and for it to correlate with my music. Would you be willing to share a few of your personal beauty and makeup tips and tricks?

It is always better with to little makeup rather than too much. Bring out your strong and beautiful sides that you are happy with. Usually then you don’t have to work so hard on hiding the flaws you don’t want to show. People see what you emanate! What are your favorite products from Make Up Store?

The products I like from Make Up Store are the Microshadows, Golden and Silver Glitter M | 137

“I have always been fond of the old movies from fifties and sixties and love clothes from that time frame. It thrills me when I see inspiration in modern designs from this era.” What’s your future plans?

I work with such talented musicians and have an adorable family that always inspireme. I will probably keep on writing and playing music. What will you be doing in 30 years?

Sitting next to my computer keeping myself updated on good music and everything else around the world. Enjoying life with my family! How do you think your style in clothes and make up would have changed in 30 years?

I might have the courage to wear beautiful clothes inspired from the old movies everyday! My makeup would be foundation and mascara.

Sport Foundation leche Reflex Cover Dark Wonder Powder Sinai Blush ginger, Nut tri Brow Stay in Shape Cake eyeliner Black Max lashes Black lash art Baby Eyepencil Snowflake eyedust Moist, Mercury lippencil Merlot lipstick devil Nailpolish Paris

PhotograPher: Mattias Södermark/vostro PhotograPherS aSSiStaNt: tommy toresjö retuouCh: Sofia Cederström/vostro StyliNg: Sara Sadeghi MakeuP artiSt: Vadim Stepanov ModelS: kirsi a, Michaela M och therese a / ladies team Special thanks to: Beyond retro (clothes), Judits (accessories), Trofé, Cervera, Salon Blowout, Classic tea room, Centralbadet and ladies team. M | 138

Red lips are both feminine and luscious. Make Up Store has developed a product to fixate lip makeup and prevent it from bleeding. Stay In Shape, which is its name, is a wax product that is applied in a thin layer along the contours of the lips with the Synthetic Brush #211. Pull the lips taut before you apply Stay In Shape. The wax works as a barrier that prevents the lip makeup from bleeding into the fine lines around the mouth. Statistics show that the average woman will eat approximately 2 kg of lipstick during her lifetime if she wears lipstick on a daily basis. Mâ&#x20AC;&#x201A; |â&#x20AC;&#x201A; 139

liquid Foundation Milk Wonder Powder Sinai Wonder Blush goddess tri Brow Stay in Shape eyedust Carat Microshadow Flamenco, deadly Cake eyeliner Black lash art Baby eyepencil Black lippencil royal Pink lipstick Pretty Baby

this makeup is comprised of a two-color shading where the lower eyelid is darker. the technique has a magnifying effect which is perfect because you can still apply a black eyepencil around the inner edges of the eyelids. the black pencil on the inner edges of the eyelids frames the eyes beautifully but can also have a minimizing effect. For a bolder eye makeup, keep the lip makeup slightly muted, even if you opt for some color. M | 140

even if you want to combine natural â&#x20AC;&#x2DC;unmadeâ&#x20AC;&#x2122; lips with a smokey makeup, it is important to choose the right shades of lippencil, lipstick and lipgloss. if you have olive-toned skin, opt for a beige nuance. the pink tone brings warmth to the yellow pigments in olive-colored skin. if you have dark skin, choose a golden brown shade with golden undertones. the gold keeps the look trendy and brings luster to the dark skin. Fair skin? Choose a peachcolored nuance with hints of pink and gold. Fill the lips with a lippencil that is slightly darker than the lipstick and lipgloss to avoid looking pale.

Matt Foundation toast Wonder Powder Sinai Reflex Cover Dark Blush Nut tri Brow Nailpolish linda Strazz tabac, diamond, Bronze Microshadow tuch, Silk eyepencil deep Blue Sea, Black Cake eyeliner Black last art lady drama Mascara Black lippencil golden Purple lipstick Poppy M | 141

liquid Foundation Milk Wonder Powder Sinai Blush Chic Microshadow ruby, deadly, Vanilla Cybershadow ra Cake eyeliner Black tri Brow Stay in Shape lipstick glow lippencil Sandstorm lash art lady drama Mascara Black Nailpolish therese

orange is a beautiful complementary color to blue eyes. a complementary color reinforces the natural eyecolor and makes the eyes more radiant. to lighten the corners of the eyes, use the yellow eyeshadow, Cybershadow ra. applying a lighter eyeshadow in the corners of the eyes opens the eyes and has a magnifying effect. avoid this technique if your eyes are set wide apart. M | 142

a nice detail in the manicure is to apply strazz stones on varnished nails. Pick a strazz stone with a tweezer and apply some adhesive to its backside. Place the stone on the nail and let it set.

Matt Foundation toast Wonder Powder Sinai Reflex Cover Dark Blush Seashell tri Brow Nailpolish linda Strazz tabac, diamond, Bronze Microshadow Pascal eyepencil Sparkling Smaragde, Vanilla Cake eyeliner Black lash art lady drama Mascara Black lippencil Sweet Pumpkin lipstick Pretty M | 143

liquid Foundation Milk Wonder Powder Sinai Blush Chic Microshadow deadly, Satin eyedust goddess, Carat Cake eyeliner Black lash art Baby Max lashes Black eyepencil Vanilla, Czar gloss lips Virgin lipstick Mauve Berry Nailpolish olle

in this makeup, eyepencil Vanilla was used as a primer on the upper eyelid. Color the entire eyelid with the pencil and tone out the color with the Synthetic eyeshadow Brush large # 206. then, apply the eyeshadows on top of the pencil color, so that the eyeshadows become more durable and intensified. Under the eye, the same procedure was carried out using the gold-colored eyepencil Czar. afterwards, the loose golden eyeshadow, Carat, was added. the combination of the two gold colors creates a metallic eyeshadow that shifts in different shades of gold. try this trick with different colors of eyepencil and eyeshadows for a really luscious evening makeup. M | 144

Since the start in 1999 the Vincent Shoe Store has become a well known concept among families with children. Vincent´s distinctive image and strong line of products has become the basis for a continuing success story. Are you ambitious, motivated and love children’s shoes? Then this is the franchise opportunity for you! Visit our website WWW.VINCENTSHOESTORE.COM for more information.

AUSTRIA CANADA ESTONIA FINLAND GERMANY IRELAND ITALY KOREA MALTA RUSSIA SCOTLAND SWEDEN SWITZERLAND UK USA

does the face feel dehydrated? Face Mist from Makeup Store contains. among other things, aloe vera and algae extract that remoisturize and reinvigorate tired and dry skin. Sprsy the face anytime during the day, almost like providing it with a glass of water.

Shop your underwear at www.liias.se PhotograPher: Joakim karlsson / www.jkfphoto.se Model: elias P M | 146

the face needs moisture everyday after shower. all time from Makeup Store is an oil-free face lotion with vitamin e that rebalances the moisture of the skin. Preferably applied in the morning and evening.

M | 147

Sometimes, even the skin needs to be reinvigorated. gingseng Facial Mask from Makeup Storeâ&#x20AC;&#x2122;s home SPa Series gives the face an extra kick of energy during the more exhausting days. as a bonus, it also has deep-cleansing qualities. M | 148

Vitamin e and anti-oxidants are not only good for your health but also for your appearance. Makeup Storeâ&#x20AC;&#x2122;s Prime and Protect SPF 15 fulfills three wishes in one go; it remoisturizes the skin, evens out the skin tone and protects it against uVa and uVB radiation. Can also be used on the sensitive area on the chest. M | 149

a good razor in all glory but sometimes it still burns on the face after shaving. anti Fire from Makeup Store cools down and soothes newly shaved skin with aloe vera, cucumber and camomille extract. leaves the faces fresh, remoisturized and smooth. M | 150

Some days, the eyes need a bit more professional help to wake up to life. Eye Cool Stick from Makeup Store works as a ”wake up call” for tired, swollen eyes. It reduces dark rings and bags while remoisturizing the skin. The cooling sensation reinvigorates the eyes at once and makes you ready for anything. M | 151

Make up Store loves knowledge Makeup Store is an educational brand and we offer different types of courses and events for you to learn more about makeup. this is an overview of or courses. Contact your nearby store for more information and prices since local differences may occure. Private course

Closed group course

Private course â&#x20AC;&#x201C; Eyes de lux

Private course Professional

this course is open to one participant at a time. the purpose of the course is to provide personal advice on cosmetic techniques, makeup tools as well as knowledge on our products. For 50 minutes, you will receive tips and advice from a professional makeup artist on how to accentuate your features in the best possible way and which colors suit you the most. you can choose a day or evening makeup look. the course also includes consultation on how to take care of your skin in the most healthful way. For the same value as the course fee, you have the opportunity to select any of our products.

if you are eight or more participants who would prefer your own group course, a closed group course can be arranged. Participants pay a participant fee and can purchase products from the entire assortment at a 20% discount, instead of selecting products for the same value as the course fee.

For 50 minutes, you get a fantastic evening makeup that includes brow tweezing, eye makeup and false eyelashes. a professional makeup artist will share their knowledge on color and shape to help you accentuate your personal features in the best possible way. For the same value as the course fee, you can also select any of our products. False eyelashes is a product that can be deducted from the course fee.

This course is specifically adapted to those of you who work with makeup or have a great interest and would like to work with cosmetics in the future. the course is open to one participant at a time. the purpose of the course is to give you a thorough and personal review of different makeup techniques. For 50 minutes on four separate occassions, you will receive advice and tips from a professional makeup artist on how to accentuate different features in the best possible way, period makeup as well as the concept of colors. you decide if you would like to learn more during these sessions. For the same value as the course fee, you will also receive a brush kit.

you are able to combine your Private Course with a facial SPa treatment, consult your makeup artist when booking the course. Time: 50 minutes

f Group course this group course is open to 6-12 participants at a time. the course lasts for approximately 3 hours and starts with one of our professional makeup artists showing you how to apply a day or evening makeup on one of the participants. during the demonstration, you receive advice and tips on skin care, cometic techniques and makeup tools. after the demonstration, the participants have the opportunity to create their own makeup look with the guidance of our makeup artist. the participants can also select products for the same value as the course fee.

Time: 180 minutes

Time: 50 minutes

Bridal makeup test + makeup this course is open to one participant at a time. the purpose of the course is to provide personal advice on your bridal makeup. For 50 minutes, you receive advice and tips from a professional makeup artist on how to accentuate your features in the best possible way and which colors suit you the most. on the day of your wedding, the makeup artist from the course will apply the bridal makeup that was created during the consultation. The aim is to find a makeup look that you would like for your big day and that you actually get to wear the day you get married. you will receive a brush kit for a fixed value included in the course fee.Tiyou will receive products for a fixed value included in the course fee. Time: 50 minutes x 2

SPA & Skin care â&#x20AC;&#x201C; Facial For 50 minutes, you will receive a thorough skin care review. your skin is examined and skin care is personally adjusted to your needs. the skin care regime includes cleansing, peeling, face mask application and remoisturizing. For the same value as the course fee, you can also choose any of our skin care products. Time: 50 minutes

Time: 4x50 minutes

f Brows get your brows tweezed to an even and nice shape. all of our makeup artists are highly hygienic during eyebrow plucking. after the session, the brows are shaped and makeup is applied on them.

Make Me Up this course is for one participant at the time. the point of this course is to receive personal advice on makeup techniques and makeup equipments as well as develop knowledge of our products. during 30 minutes you get guidance from a professional makeup artist of how to highlight your features and what colors that suits your complexion. you get to choose whether you would prefer a day- or evening makeup. Time: 30 min

Time: approx 180 min M | 152

Become a ViP As a member of Makeup Store’s Club, you should feel special. That is why we give you many fantastic offers. The ambition with our membership club is to take care of all of our faithful regular customers in the best way possible and reward them with additional offers, services and discounts. That is why you always get a discount on the entire assortment in our stores – every time you purchase something. Makeup Store has a wide assortment of color cosmetics, skin care, hair care and Home SPA products. We have over 150 colors of eyeshadows to choose from. Lip and Eyepencils in over 100 shades with different effects. As if that wasn’t enough, we regularly expand our brand with completely new products and colors. Receive help from the professional makeup artists in our stores when selecting your favorite products. You will return home with new knowledge on makeup as well as products of the highest quality at reasonable prices.

THEMES FOR THE SPRING AND SUMMER 2010 ARE: FIFTIES the look is a tribute to the super glamorous and feminine era that started in the fifties, when the women reinforced with small effective details that together created a whole. Fifties is feminine and have a glowing elegance. She does everything in a womanly way and it doesn’t pass anyone by. The base is matte and flawless. The brows are carefully filled into a perfect shape. The eyes have a chocolate brown globe line and black lashes enhanced with eyeliner. the cheekbones are brought out using brown shades and the lips have been colored with intense colors.

SPLASH Splash is a playful and sophisticated look where the strong colored eyes is the makeups hottest accessory. Show your unique personality with color or choose an eyeshadow that clutches with your eye color. the base in this look is clean and simple where the cheekbones are enhanced with a soft blusher in brown or peach. the brows are light and styled with Stay in Shape. the lips are colored with a lip pencil and lipstick in a neutral color to put the eyes in focus.

CLUBEVENING as a member, you are invited to club evenings that are held a few nights per year in our stores. Feel free to bring a friend along if you want to. at these events, new looks, trends and products are presented. Professional makeup artists are available to give you personal advice and tips on everything from makeup to skin care.

drinks and snacks that follow the theme of the evening will be served so that you can mingle and enjoy yourself. additionally, there is a 20% discount on everything that you purchase from the store during the course of the evening.

Date: 25:th of February, 30:th of March, 31:st of March, 29:th of april, 27:th of May Time: Note! local differences in time may occur. RSVP: Send your rSVP to your nearest Makeup Store no later than three days before the date of the club evening. Welcome!

ExCLUSIVE ACCESS TO THE WEBSITE On the website, you will find current themes and dates. Call your store to register yourself and a friend. Minimum age is 18 years. www. makeupstore.se

Several competitions are held weekly where you can win products from Makeup Store and our partners. everything from Cd’s to fancy footwear.

the website provides information on our assortment, prices, images as well as news. But as a member, you also get exclusive access to our club page. you simply log in with the eight numbers on your membership card. Here you will find everything for a ViP; i.e. preview information on makeup and trends so that you are always one step ahead.

you can also submit questions online to makeup artists regarding cosmetics.

MEMB

Clear illustrations with tutorials show you how to create the perfect red lips, shading, eyeliner etc. interviews with makeup artists are also included where they share ther best tips and celebrities reveal their favorite products from our brand. M | 153

additionally, we announce upcoming happenings and other secrets… Sign up for a membership today.

Dictionary Important terminology for makeup from the 50´s.

1. Base: A normal base is a base comprised of foundation, concealer and powder for daily use. The shade of the products should match the natural skin tone or be slightly lighter. 2. Brows with a broken oar: The term, ‘broken oar’ refers to the shape of a pair of eyebrows. In other words, the broken oar resembles the shape of a rowing oar that is broken in the middle. 3. Crease line: The crease line is the line or crease where the eyelid becomes immobile. You can easily locate the crease line by gently pressing the index finger on the eyelid. The hollow between the eyebrow bone and eyeball is the crease line. 4. Soft crease shade: A soft crease shade is a darker eyeshadow that is applied in the crease line. Use Blending Brush #108 or Angled Shading Brush #115 and carefully sweep the color back and forth along the crease line. The crease shade not only creates a more deeply placed eye, it also has a maximizing effect. 5. Shaded drop shade: a drop shade is a technique in which a soft accentuation underneath and along the entire lower lash line is created. The eyeshadow should be wider in the outer corner of the eye and gradually become more fine and narrow toward the inner corner of the eye. The technique creates an illusion of a larger eye that is lifted up and outward. Avoid the technique if you have big or protruding eyes. 6. Mother-of-pearl shade: Pearly shades were typical for 50’s

makeup, especially light green or light blue colors. The eyeshadow should cover the entire eyelid upward to the eyebrow. Afterwards, the crease line is reinforced with a greyish brown or brownish black color. Mother-ofpearl or glimmer, which the shade is also called, refers to a group of common minerals that are stacked in thin layers in rocks such as gneiss, granite and glimmer slate. For cosmetic use, white glimmer reflects light, creates a luscious luster and has a velvety feeling. 7. Sweeping eyeliner: An eyeliner accentuates and shapes the eye. A sweeping eyeliner refers to a thin eyeliner that continues along the entire lash line and ends with a sweeping flick. Naturally, the eyeliner must be adjusted to the shape of the eye. Also, the eyeliner must be applied elegantly to open the eye and provide a maximizing effect. The flick should not be too thick. 8. Shading: Sculpting the face often involves shading and highlighting. Shading is a technique that reinforces the three-dimensional features of the face by shading certain facial regions. Usually, powder and rouge that are about one or two shades darker than the natural shades of the skin are used in this technique. Often, greyish brown products that are completely matte are chosen for this type of technique. Positive shades are beautifying shades and can be found in the crease line, chin shade (directly underneath the cheekbone) and the jaw shade. Reinforce these features with the help of shading. You can also use shading to play

down less flattering features of the face. If the forehead is to wide, make it thinner by applying shading right above the temples, toward the center of the forehead and outward to the hairline. If you have a wide nose, shade the sides of the nose bridge. For a poutier lower lip, shade directly below the lower lip. If the nose is too short, add shading underneath the tip of the nose, etc. Remember that shading should never be noticed but blended with the overall makeup. 9. Highlight: Highlight is often mistaken for a particular product. Highlighting is a technique that can be implemented in cosmetics. The highlighting product can contain shimmer or lack shimmer, and must be one or two shades lighter than the natural skin tone. Highlighting is applied in the regions of the face that you want to emphasize or magnify. But the technique can also tone down negative shades of the face, such as the ‘disgruntle wrinkle’ between the eyebrows, corners of the mouth that drop and a crease line that is too dark. Highlighting is mainly used on the eyelid, at the highest point of the eyebrows, on the nose bridge, the highest point of the cheekbone and the contours of the upper lip. If you have a short nose, highlight the tip of the nose. If you have a narrow forehead, highlight this area, etc. 10. Circle-shaped rouge: Shading and highlighting were the most important elements in the makeup from the 50’s. Circle-shaped rouge was also added to bring warmth to the makeup. Circle-shaped rouge is created in a thin layer on the center of the apple of the cheek.

M | 154

The round part of the cheek that appears when you smile. 11. Mouche: A mouche, derived from the French word for ‘fly’, is a beaty spot. In the 1700s, the mouche was used for cosmetic purposes by the aristocrats; mainly to cover syphilis wounds that plagued the population in those times. The wounds were camouflaged with a black spot, often in the shape of a star or some other symbol. The custom became popular very quickly and soon after turned into an important status symbol. The location of the mouche even had a hidden message. A mouche placed next to the mouth meant that the person wanted to be kissed. The mouche experienced a renaissance in the 50’s thanks to Marilyn Monroe. If you want to create a mouche, use a harder kohl pencil. Fill the desired location or dot and fixate the color from the pencil with an eyeshadow. 12. Rounded Cupid’s bows: For a perfect red mouth with a slight pout effect, make the bows round. You must be meticulous. Color that is added far away from the contours of the lips can easily be seen because of the light that reflects it. If you want to magnify the upper lip, be very discreet and continue to the outer corners of the lips. Firstly, draw a line in the middle of the mouth between the Cupid’s bows. Then, line the bows from the first line so that you create a Y-shape on the lip. Finalize the look by drawing a line from the outer corner of the mouth to the Y-shape on both sides.

9 4

11 12

M | 155

– world of colors – Czarinna/Stockholm

Vouge Fashionshow

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M | 156

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M | 157

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How to apply

M | 158

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Corrections from M no 12 the text for russian artist yana rudovskaya was written by elena Persson. Makeup artists for job Matruschka was Camilla hellgren and emma Nilsson. M | 160

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