URBANOLOGY
HARLEM COMMUNITY NEWSPAPERS
SCN on Demand
By: W.A.Rogers
T
he long-awaited 5th season of the Soul City Network officially launched on Monday December 21st the launch day was scheduled for December 20th but Matt McCoy CEO and founder of SCN decided to make the opening on the day of the Great Conjunction between Jupiter and Saturn a special
time for creativity and human development. I will talk more about this in a future article. The Soul City Network is now available in millions of homes on demand platforms such as Apple TV (36 million households), Amazon Fire (48 million households), Spectrum (14 million households), Comcast (Big South) (6 million households) Verizon (90 million households) and SCN is currently on Roku ( 46 million households). SCN will be the only fully Black owned network that will be powered by the new Verizon multi-media platform. This will also allow SCN to broadcast inter-
nationally. According to McCoy we are in a new age, “the traditional methods of attaining information and entertainment by way of television and radio are rapidly declining while social and digital media are rapidly becoming the main source for entertainment, news and information. Social media and the digital world have allowed people to not only find entertainment but to immediately share that entertainment with millions. Matt goes on to say that “for every 100 people watching cable TV over 100,000 are on Facebook watching
and sharing information. Social media and digital OTT sites have allowed people to give their opinions on issues in real time. This new media also Provides individuals the opportunity to express themselves and their talent in many ways to millions of viewers. “I created Soul City to be a vehicle to allow Black people and people of color an opportunity to control their own narrative," states McCoy. For baby boomers like myself OTT is an acronym for “Over the Top Media” a term used to refer to content providers that distribute streaming media directly to views over the internet bypassing telecommunication,
multichannel television, and broadcast television. This new form of information distribution is the center of the inevitable merger between television and digital video, Netflix and Hulu or familiar examples. This new digital media movement allowed Soul City Social Network to officially launch to over 40 million homes on cable TV on June 23rd, 2016. McCoy sees networks like Soul City to be the future of creative expression. According to Matt McCoy the “the focus of Soul City will be to cover all the bases of entertainment and program. If you have an iPhone you can download the Soul City Network from the App Store, the
app for Android phones will be available in early 2021. You can also visit the SCN Facebook page at #soul city network or the SCN website at www.soulcity.me The fact is that now you will be able to get SCN programing wherever you are. I celebrate Matt’s decision to launch SCN the next phase of SCN on December 21st, 2020 the day that Jupiter and Saturn came together to create the Great Conjunction in Aquarius with a closeness that has not taken place since 1226 and there will not be this close again until 2080. This is the age of Aquarius and SCN will play a major role in this new age of enlightenment and communication.
Harlem Community Newspapers | December 24. 2020
Answers to Puzzle on page 20
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