Making Music's Annual Report for 2018

Our members 3,500+ members, one voice

strain to make themselves heard by the powers that be,

29 events, covering 11 topics

wish it was easier to connect with other amateur groups,

97% of members insured

shop around for ages to find affordable insurance,

500 new pieces commissioned by members

wonder how to challenge themselves artistically,

1.5 million total annual audiences

fret about how to attract a wide audience to their events,

ÂŁ18.8 million spent on 34,000 music professionals

struggle to express their contribution to the professional music sector, and then

get on with making music.

Annual Report 2018 A year of crossing stuff off the to-do list Fighting for the best deals and providing the expertise, networks and support that our members need to set up, run and thrive as leisure-time music groups.

Singers from member group, the Newcastle Choral Society

Annual Report 2018

Our vision Everyone has opportunities within reach to make and present their kind of music with others.

Our mission Making Music is a membership organisation which supports, stands up for and celebrates groups of people making and presenting music together in their leisure time across the UK.

Our objectives 1. To help Making Music groups become stronger and better able to connect with new members and audiences.

2. To stand up for and celebrate Making Music groups, their members, and others coming together to make or present music in their leisure time across the UK. 3. To invite and welcome all kinds of music groups to become a part of the Making Music community.

Message from the Chief Executive

5

Services 6 Advocacy and campaigns

10

Projects and awards

14

Our members

16

Financial summary

18

Staff and Board 2018

19

It’s a pleasure to introduce Making Music’s Annual Report for 2018. The year saw a wide range of events, activities and developments, which focus on encouraging and supporting a variety of leisure-time musical activities and celebrating the health, richness and diversity of music making across the UK. Support to our member groups through services, resources, tools, guidance and events empowers them to run their groups confidently and in the best way possible, freeing them to concentrate on the music. Membership continues to grow and widen to embrace an expanding range of music-making and more diverse musical forms. Our sustained advocacy with policymakers seeks to deepen their engagement with the sector to protect and develop public services which support music.

On behalf of the board I thank sincerely our staff, our volunteers, and everyone associated with Making Music for their tireless energy and commitment.

Dorothy Wilson MBE FRSA Chair, Making Music

Message from the Chief Executive In 2018 we tackled two of our members’ main concerns head on: financial sustainability and recruitment of new members and audiences.

That remains our task – to help members to run groups as well and as easily as possible, to enable more music in communities for and by everyone.

We also developed our campaigns and advocacy work; and were able to make a positive difference, for instance, to the future of the Surrey Performing Arts Library and the #ChangeTheTune campaign in Scotland.

Two initiatives stand out: our Orchestra Tax Relief service has enabled groups to reclaim an average of 15% of their event costs. Started in the autumn, it had already led to £32,000 being received by groups by the end of 2018. Do consider if this sustainable source of funding is right for your group (www.makingmusic.org.uk/resource/otr): you don’t have to be an orchestra and you don’t have to pay tax to claim it!

The second is the work by our Member Services and Member Engagement teams and Youth Engagement Manager, with more members than ever attending events across the UK, and a continually increasing range of resources on the website, including the 2018 hit: the GDPR toolkit.

Also significant is our new partnership with Brass Bands England, bringing new intelligence, new energy, new kinds of groups to Making Music.

2018 also saw the publication of our Exploring Music

Making report, a first attempt to capture the breadth of musical genres being practised in communities. If this is an elephant, our researcher managed to examine its two front legs and no more. But we do now have some insight and understanding to enable us to connect with the relevant networks and groups in jazz, folk, world music, and more.

And let’s celebrate the second UK-wide Make Music Day (21 June!): three times as many events, reaching 100,000 audiences through live and streamed performances, connecting musicians and groups across the UK and the world. www.makemusicday.co.uk It’s been another fantastic year at Making Music, thanks to the inspiration that members provide, and thanks to the dedication of the staff and volunteers across the UK. I look forward immensely to another year of supporting our members.

Barbara Eifler Chief Executive, Making Music

Opposite: Member group The Pico Players Photo: Miguel Neumann

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Services

We support our member groups with a wide range of services, resources, tools, guidance and events, empowering them to run their groups confidently and in the best way possible, and freeing them up to concentrate on the music.

In 2018, we added some new services in response to what members have told us they need.

We teamed up with the Child Protection Company to create an online safeguarding course specifically for leisure-time music groups which covers safeguarding for children and adults at risk, gives individuals running groups an excellent understanding of their responsibilities, and removes one of the barriers to inviting more and new people into their group.

473

The new General Data Protection Regulations (GDPR) came into force in individuals worked May 2018, affecting leisure- through our new GDPR toolkit with time music groups. Our 30,550 page views toolkit brought together guidance to help groups understand the regulations, and tools and resources to prepare for and comply with the new legislation.

Find a full list of our services at www.makingmusic.org.uk/resources

Highlights in numbers

312

DBS checks carried out for member groups

In 2018 we helped 10 groups submit Orchestra Tax Relief claims to a total of

ÂŁ32,121 On average groups received a payment equal to 14% of their concert budget for the year.

6

35

individuals from 12 member groups completed safeguarding training courses since June 2018

21

groups registered as charities since January 2018

Signing up to Making Music was the best move we, as a choir, have ever made. Your pragmatic, no-nonsense approach to everything is really helpful and we have adopted things like the GDPR policy in its entirety.

Events

33%

more people attended events this year compared to 2017. Topics included:

Fran Forbear, Northampton Philharmonic Choir

Services in numbers

10,000 2,000

97% 50

email conversations with member groups

telephone calls to 1,100+ member groups

of members took up insurance

new resources added to our website

61,684

Find a Group searches on our website

29 11 392 86%   

events across the UK

different topics covered

bookings

of attendees scored events 4 or 5 out of 5

We made changes to our Making Music Council meetings to enable more members to take part. With 7 meetings in 4 nations, and 71 attendees, even more members are informing what Making Music does and how it delivers its support to the sector.

Partners We deliver many services by working with others. Our thanks go to all of our partners, but in particular to:

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Making Music member group the Choir With No Name participate in the international One Day One Choir event for World Peace Day, at the British Museum Photo: Hilary Woodhall

I’m just writing on behalf of my committee to say a huge THANK YOU to everyone at Making Music for all the really useful stuff you’ve provided ... we just couldn’t have managed without your help.

Making Music member

Advocacy and campaigns

We want to make sure that leisure-time music groups have the right conditions to flourish. We work to ensure that policymakers consider the leisure-time music sector when creating legislation, and to give members a strong voice to achieve change where it’s needed.

Music education In response to concerns highlighted in the member survey we published, this year we continued to support the Bacc for the Future campaign (England), urging government to include an arts subject in the EBacc school performance measure.

We responded to the Welsh government’s Hitting the Right Note report on music education, and supported the Scottish #ChangeTheTune campaign, including giving evidence to the Scottish Parliament’s Petition Committee on instrumental tuition in schools.

Making Music is an active member of the Music Education Council (UK), and the Music Education Partnership Group (Scotland).

Music libraries Public library music lending services continue to be threatened by local authorities’ funding cuts. Making Music facilitated a sustainable solution for the Bristol Music Library with the Bristol Music Trust which is also rescuing the collection formerly at the University of the West of England.

We ran a successful campaign to take on the Surrey Performing Arts Library from Surrey County Council, and helped set up the new charity to run the library.

Child licensing More anecdotal evidence from members gave fresh impetus to the need to address the inadvertent problems created by the 2014 Children in 10

Entertainment Regulations (England) (Scotland, Wales 2015) and their uneven interpretation and implementation around the country, working with fellow organisations under the umbrella of the Music Education Council.

Advocacy and consultations We contributed a case study on our Orchestra Tax Relief service to the Cultural Cities Enquiry into the policies needed to support culture in UK cities.

Based on feedback from members, we responded to the Scottish Government’s consultation on Scotland’s Culture Strategy; we submitted evidence, and encouraged members to do so, to the Culture, Media and Sport Commons Select Committee inquiry on the Social Impact of Participation in Culture and Sport; and contributed (and encouraged members to contribute) to the consultations around Arts Council England’s next ten-year strategy.

We joined the new Culture Health & Wellbeing Alliance and the MARCH network (examining the impact of community assets, including groups, on mental health) led by Dr Daisy Fancourt, to explore how music groups could engage with the growing Arts & Health agenda. We analysed the latest government Taking Part survey and music education hub data and supported the Centre for Performance Science’s HEartS project, exploring the impact of arts and culture on health and wellbeing, from individual, social, and economic perspectives.

Research We published research from our collaboration with Sheffield University’s Professor Stephanie E Pitts, Making Music Making Communities; discussed Kings College London’s ground-breaking Towards Cultural Democracy; and the 2018 report – which we had contributed to – Valuing live music: The UK Live Music Census 2017.

We published our Exploring Music Making report, a first phase of research into the way music groups in genres other than classical operate, and what umbrella networks they relate to. It includes recommendations on how Making Music can collaborate with and support a wider range of the music being practised in communities.

Venues We are aware that members are having increasing difficulties with spaces for practice and performance, so at our annual Making Music Council meetings with members we started to explore the issues and to consider how Making

Music could tackle these on behalf of members.

Promoting our members and the sector We facilitated member content being broadcast by Classic FM and BBC Radio 3 and continued supporting Make Music Day, an ideal vehicle for highlighting leisure-time musical activity to new people, raising its profile and building new connections. We also signposted Learn to Play Day (March), the Get Creative Festival (May), and Fun Palaces (October) as useful opportunities.

We represented members and the sector at events and conferences, engaging with organisations in the professional music and other relevant sectors.

Our Chief Executive regularly contributed to advocacy networks What Next?, Music Network UK and Cultural Campaigning Network.

Our Chief Executive is a Trustee of Voluntary Arts, the Music Libraries Trust, and Music Network UK, a co-founder of the New Surrey Performing Arts Library, and chairs Singing Network UK.

Making Music member group Bristol a Cappella on Make Music Day 2018

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Thank you so much. We literally started from nothing and with nothing! Your help has been so invaluable.

Making Music member

Making Music member group, the Royal Sutton Coldfield Orchestra, host an open rehearsal for Make Music Day 2018 Photo: Hilary Woodhall

Projects and awards

Making Music’s projects aim to celebrate the achievements and variety of leisure-time musical activities and support members’ ambitions and development.

Adopt a Composer

Nicholas Olsen and Da Capo Alba (Scotland)

Over the course of a year, composers matched with a Making Music member write a piece specially for that group, with the resulting performance broadcast by BBC Radio 3. Along the way, groups share their stories through blogs and photos. The 2018 pairings were:

Robert Laidlow and Southampton Concert Wind Band (Southampton)

Chloe Knibbs and Ex Urbe (West Midlands) James Banner and Two Rivers Concert Band (West Yorkshire)

Run in partnership with Sound and Music, in association with BBC Radio 3, and funded by the PRS Foundation and the Philip & Dorothy Green Music Trust.

Laura Snowden and the Chandos Chamber Choir (London)

Engaging new and younger people

Nathan James Dearden and Swansea Philharmonic Choir (Wales)

Past pieces from the project are available to Making Music members to listen to, download and play for free at: www.makingmusic.org.uk/legacy

In 2018, we widened the scope of the youth engagement event we have been running, to address

Making Music member group the Fretful Federation Mandolin Orchestra with musical director Lindsay Stoner and composer Esmeralda Conde Ruiz (seated, from left)

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groups’ general need to improve their recruitment, realising that many of the barriers to under-35s joining groups applied to people of any age. We therefore renamed the event ‘Growing your membership (with a focus on under 35s)’ and delivered well-attended sessions in Cardiff, Birmingham, Southampton, Luton, Newcastle and Denbigh.

In collaboration with Sheffield University’s Dr Michael Bonshor (also an experienced choir leader), we delivered training sessions for musical directors at the ABCD Annual Convention, looking at group dynamics and people management in running a music group.

We also developed a Youth Health Check service, matching groups with a local volunteer who reviewed their online presence and attended one of their rehearsals, then offering feedback on what the group could do to better reach out to younger members. We look forward to offering this service to more groups next year.

The main recurring findings from the health checks have also been summarised into a resource available to all members, joining a growing number of resources on recruitment.

The subsidies enabled 58 groups to book these young artists 59 times, saving them a total of £11,500.

Funded by the Philip & Dorothy Green Music Trust.

Make Music Day UK We continued to support Make Music Day UK, offering opportunities created by Making Music for our members to engage with it through our own events in England (Bristol), Scotland (Edinburgh) and Wales (Cardiff), as a great vehicle to help leisure-time music celebrate its achievements, connect to new participants and audiences, and encourage new and more people to become hobby musicians.

Making Music also co-chairs the UK steering group and continues to host the Arts Council England funded project in its office.

2018 in numbers (all tripled compared to the first UK-wide coordinated day in 2017): 558 events; 202 venues 6,792 performers 100,000 audiences

Philip & Dorothy Green Young Artists

Awards

Musical stars of tomorrow are chosen for this award by a panel of professionals and are then available to Making Music members to engage as soloists to perform alongside them or to present in concert, with subsidies of up to 60% of the artist’s fee.

The President’s Award for outstanding contribution to Making Music and its members went to former Making Music Chairman Peter Lawson, of the Norwich and Norfolk Music Club.

The 2018 artists were: Lewis Banks, saxophone Emma Halnan, flute Catriona Hewitson, soprano Toby Hughes, double bass Alexandra Lomeiko, violin Ugnius Pauliukonis, piano

The Lady Hilary Groves Prize for outstanding contribution to the musical life in the community was awarded to Mark Lawrence, conductor of the Big Friendly Choir in Bristol.

Take it away, the instrument purchase scheme, was awarded the Sir Charles Groves prize for outstanding contribution to the musical life of the UK, for its recent extension of its 0% finance to adult learners as well as under-25s.

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– £ £7,2 14 00 ,50 0

Our members

At the end of 2018 Making Music had 3,573 member groups representing approximately 190,000 individuals.

There are three types of group membership.

£14,500 – £21,000

£7,200 or under

£ – £ 21, 31 00 ,0 0 00

000 £31, 00 00,0 – £1

1. Full membership Open to any leisure-time music group which is set up as a not-for-profit organisation and does not pay its members.

3,100

2. Associate membership Open to any music group or organisation, but only leisure-time groups are eligible for the insurance scheme.

294

Above £100,000

full members

associate members

Our members by level of income £7,200 or under 46% of members

£21,000 – £31,000 9% of members

£7,200 – £14,500 24% of members

£31,000 – £100,000 9% of members

£14,500 – £21,000 10% of members

Above £100,000 2% of members

3. Affiliate membership

Open to any network organisation wishing to purchase Making Music services for its own members.

179

groups represented by our affiliate members

Group type breakdown

1,093 435 2,045

instrumental groups (31%)

promoting groups (12%)

16

singing groups (57%)

Corporate members

Member groups

57

is the average number of people in a member group

On average our member groups stage

13,448

performances per year

48

years is the average number of years our groups have been running

89%

of members are charities or not-forprofit organisations

Volunteers Making Music is fortunate in being supported by a large group of volunteers in a variety of roles. A heartfelt thank you to them from Making Music and its members for their help and contribution.

11

board members

32

membership engagement volunteers

12 9

Corporate supporters

youth engagement volunteers

Selected Artists Panel volunteers

3

office volunteers

17

Financial summary

Making Music’s accounts in 2018 comprised unrestricted fund income of mainly membership subscriptions and member services, alongside restricted fund income (mainly grants for specific projects), bank interest and royalties income from the Philip & Dorothy Green Music Trust, which supports the Philip & Dorothy Green Young Artists and the Adopt a Composer project.

Income Membership subscriptions Donations and legacies

On the expenditure side, Making Music’s costs – as with most membership organisations – are its staff, the provision of membership services and associated costs, marketing, and office costs.

Below is a summary of the financial information for 2018.

£ £ 2018 2017 440,850 21,130

417,651 31,888

Advertising and merchandising

36,190

31,978

Investment income and interest

(2,685)*

19,643

Grants, sponsorship and fees

81,419

69,518

Special events

19,377

17,887

Member services

34,813

32,764

Total

Expenditure Costs of generating funds Grants payable (PDGYA) Events Marketing

631,094 621,329

2018 2017 25,622

16,607

9,700

12,650

141,530 118,045 15,813 14,735

Staff costs (unrestricted)

321,865

293,364

Office costs

120,719

116,032

Other

34,449 31,351

Total

669,698 602,784

Surplus

(38,604)**

8,545

*The negative figure here arose from notional loss on investments. **In 2018 Making Music generated a surplus of £9,941 in unrestricted funds. For more detail, view the full Directors & Trustees Report and Accounts on the website: www.makingmusic.org.uk/report 18

Staff and Board 2018

Governance Making Music is a registered charity and a company limited by guarantee. Its governing document, the Memorandum & Articles of Association, states its objective as: ‘To maintain, improve and advance education by promoting the art and practice and public performance of music throughout the United Kingdom and in other countries.’ It is overseen by a volunteer Board of Directors, of which 9 are elected from and by the membership and up to 3 more who can be co-opted. The directors are also the trustees of the charity.

Board (served throughout 2018 unless otherwise indicated) Chair

Dorothy Wilson MBE

Vice Chair

Clare Birks

Honorary Treasurer

Peris Roberts

Directors

Celeste Berteau Heather Catchpole Abby Charles (appointed June 2018) Allan Grayson-Jones (retired June 2018) Chris Goodall Paul Graham (appointed June 2018) Paul McKinley (co-opted July 2018) Andrew Palmer (retired June 2018) Glynne Stackhouse Valerie Taylor

Staff (at the end of 2018) Chief Executive

Barbara Eifler

Finance, IT & Facilities Director

Workineh Asres

Membership & Operations Director

Ben Saffell

Marketing & Communications Director

Liz Clark

Membership & Projects Manager

Sally Palmer

Membership Coordinator

Joe Hooper

Projects & Membership Assistant

Caitlin Goreing

Office & Membership Assistant

Lily Funnell

Communications & Marketing Manager

Natalie Joanes

Marketing & Communications Officer

Molly Dixon

Youth Engagement Manager

Xenia Davis

Member Engagement Manager

Sharon Moloney

Manager, Scotland

Alison Reeves

Manager, Wales

Iori Haugen

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History Frederick Woodhouse of the Incorporated Society of Musicians and Sir George Dyson founded the National Federation of Music Societies (NFMS) on 23 February 1935, with the support of the Carnegie UK Trust. In 2000, the NFMS changed its name to Making Music.

Today Making Music is the UK’s number one organisation for leisure-time music groups, supporting, connecting, celebrating and championing local musical activity in all musical genres.

Making Music The National Federation of Music Societies 8 Holyrood Street London SE1 2EL

Making Music is the trading name of the National Federation of Music Societies, a registered charity in England and Wales no. 249219 and in Scotland no. SC038849. A company limited by guarantee registered in England and Wales no. 308632. VAT registration no. 239 0186 63.

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020 7939 6030 info@makingmusic.org.uk www.makingmusic.org.uk