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SWOT without feet or head
had no capacity or experience or experiential knowledge of the system to contribute adequately to a first moment of planning that was going to base the entire instrument.
SWOT without feet or head
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In step 3 of the PROTUR methodology, swot was used for the basic diagnosis, which they present as if it were an analysis, for the structuring of the project. According to the team that was building PROTUR, SWOT was supposed to be
"... would contribute to determine advantages and disadvantages to operate the tourist activity of nature in the present and future taking into account economic, political, social and cultural factors as well as aspect of service provided by financial and market, control organizations that represent the influences of the external and internal sphere to the community were also identified strategies for opportunities and threats and to potentiate the strengths and give solutions to the weaknesses identified..." (Geoalternativa, et al, 2020) But the SWOT presented as a result was far from the objective image and commitment that in the methodology I know this exercise would constitute. The SWOT analysis methodology used for PROTOUR was to determine advantages and disadvantages for operating nature tourism activity in the present and future, taking into account economic, political, social and cultural factors.
To identify strengths, opportunities, weaknesses and threats (SWOT) as objectively as possible, it must be ensured that participants have a full knowledge of the subject, to locate and substantiate the selected elements and the categories delineated in a coherent and useful way. Swot has limitations, because it is only a diagnostic tool: it can become a list of things or situations selected without a good definition or objective, due to prejudices, training or vision, even mood of the participant. What is listed may fall into one or more categories – it may be a threat to some and an opportunity to others – or it may not fall into any category, it may have no foundation. And of course, the most important criticism about the construction of swot is how easily it can become biased.
