MAKEDA'S MAKEOVER
BOWEN
ALISTAIR COWINALL GIRLS WANT
TO GO AWAY
ANINZE PHOTOGRAPHED BY DARIUSZ JADZIEWICZWITH A PURPOSE FOR
ARE
OUTSIDE THE
BOWEN
ALISTAIR COWINALL GIRLS WANT
TO GO AWAY
ANINZE PHOTOGRAPHED BY DARIUSZ JADZIEWICZWITH A PURPOSE FOR
ARE
OUTSIDE THE
Here in MALVIE we believe that everyone plays an important role in society.
MALVIE is all about creating a space where art and expression can be freely debated and showed by every person that wants to be part of our mission. We care about you and we want to help you make your voice heard.
That’s why we created this special edition. Our biggest goal with MALVIE Noir is to empower people of color through their art and to give everyone the opportunities they de serve. The opportunity to be heard, to be seen, and to be appreciated for their work.
We know we won’t end racism alone and we know that we have a long way till we are able to identify the high est-impact actions, but we want to start now. And we will do our best to be active in the making of a better society for everyone.
In the immediate term, we will be donating proceeds to a black-led organization that fights against racial injustice. MALVIE shares the sadness and the concern you are feel ing at so much injustice and unjustified treatment, and we want to let you know that you are not alone. Not today and not ever.
You deserve to feel appreciated, but most of all, you deserve to feel respected.
And we want to make you feel both.
MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE!
Feel free to contribute with: Fashion, Beauty, and conceptual submissions.
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EMAIL: marius@malviemag.com
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INSTAGRAM: @g_jagerr
EMAIL: goizane@malviemag.com
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Valentina Roque @valentinaroque EMAIL: valentina@malviemag.com
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EMAIL: contact@malviemag.com
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For submissions, please visit www.malviemag.com/submissions.
Once images are approved for publication, you give us the right to correct/edit/retouch pictures if needed. Images will never be sold or used for any other purposes other than to promote YOU and MALVIE magazine.
I believe we all have high expectations for this year. And that’s a good thing. The world has been through a lot and so did we, so we deserve to feel a little hope and to be positive. That’s what the New Years are for, right?
Even though we cannot control what is going to happen with us and our lives, we can train our minds to see the good in the situations we’ll be facing in the next months. To start the year with the right mindset is the best way to keep ourserlves to gether – even if we might go through some not-so-ideal things – and that’s all I wish for me, for you and for us in 2022.
We’ll find the motivation to follow our dreams, to reach our goals and maybe even to start something that may seems like a wild idea – those are actually the best ones.
It’s going to be a great year because we’re going to make it a great year.
Valentina Roque Fashion JournalistTraditionally, people started wearing customised clothing as the availability and accessibility of readymade brands were limited, since readymade clothes were considered fancy and desireble because of their high price and less usage. Howe ver, as times changed, readymade clothes became more and more popular among people because they became cheap and easily available – the exact opposite of what it was before. With the readymade clothing business gaining this much popularity and utilising the economies of scale, demand started shifting towards it.
As we watched it happen, we noticed that this big turn in the liking and demand for readymade clothes have not come on its own. This big shift can principally be attributed to the major modifications in business plans made by readymade brands, which then rightly ap pealed to customers. This included incre asing the variety of designs, reducing the prices, and quickening the processes involved in the apparel ma nufacturing process.
To bring this change, the raw materials were sourced from near by locations, and the clothes were stitched in a mass-producing factory unit that we now know as fast-fa shion.
As the readymade clothing industry sur ged, the customisation clothing industry went downhill when a majo
Photographer: Hervé Mouyal @herve_mouyal_photographer Makeup Artist: Jeanne Schneider @jeanne.schneider_mua Model: Lola Hollande @lolahollande @Studio Parisrity of people who used to buy custom-made fits started finding customisation of clothes excessively time-consuming and expensive in the wake of the newly available readyma de apparel. This extensive shift in demand resulted in the industry phasing out of the market little by little with time till tailor-made garments became a thing of luxury, meant only for small, concentrated sections of the society. It didn’t take long till bespoke were considered something that only the rich co uld afford, which made it a lot less popular and available.
However, recent times have witnessed a considerable comeback for the customised clothing industry. The prices of readymade clothing, especially designer items have sur ged drastically over the decade, but the de mand and needs of the public have remained constant. Thus, in today’s day as we live in the age of fashionistas, an increasing number of people are looking to get their hands on their desirable designs and fits at economic prices. Ironically, these people are now turning to wards customised clothes.
Another thing to take into consideration is that with technology and digitisation at an all -time high, bespoke clothing has also made its mark on the internet as the number of online options for tailor-made clothes have become higher. Digital marketing and quick delivery services too have added to the gro wth. Lastly, the immersive technologies that are fast infesting the world are too playing a crucial role in this great comeback. Now pe ople can ‘try on’ tailor-made clothing before even placing the order by using 3D customi sation apps and websites that are prevalent these days. The trial option not only assists the customers but also provides insights to the maker of the clothes who can then do a better job of making clothes suiting needs of the customer. The fact that all these proces ses are conducted online makes them com pletely contact-free which is just the cherry on the top of the consumer’s cake.
The clothing and fashion landscape has been changing constantly over the last few decades – and we’re not at all mad about it. The industry has gone from be ing customised clothes centred to ready made fittings taking their stead to bespo ke clothing gradually making its way back to the throne - and hopefully sticking to it as it gives us the possibility of making our clothes look a lot more like ourselves, and not just one more person on the crowd, which is exactly what the new generation of the fashion pack is looking for these days.
The trends and customer preferences that have dominated the fashion arena have kept on altering every now and then and are principally responsible for the se veral dynamic shifts that are constantly happening in the industry. Basis the cur rent trends, the industry is now escalating fast in the direction of bespoke clothing and is expected to continue in that direc tion for the foreseeable future. As far as we can see and predict, it’s not hard to say that custom fit clothing is now the fu ture of fashion.
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Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.
As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.
We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.
I’ve only just started my modeling career a little over a year ago. What started as an annual birthday gift to myself has turned into something far more fulfilling than I could’ve ever imagined. Modeling has given me yet another way to interact with the world through the lens of an artist. For that, I’m eternally grateful.
What's been the biggest highlight in your career so far?
Not only have I found confidence and in spiration while engaging in my craft, I’ve realized that those I share it with find the same in themselves. Women have come to me expressing the strength they’ve found in their truth, by watching me live in mine. Black women, especially, see re flections of their own beauty in my work. That means everything to me and has been and will continue to be the highlight of my career.
If you could say one thing to someone younger who looks up to you, what would you say?
Take your time. Don’t let anyone influence you to rush through life. There’s no timer, nor timeline. What’s meant for you will be,
at the right time. Life isn’t solely about the des tination, but about the journey. It is within that winding path that you find the richest parts of self.
Using one word how would you describe your art?
Who is the person that inspires you the most and why?
It’s not a sole person that inspires me, but the exchange between my audience and I. To know the work I’m involved in has sparked emotion in someone else inspires me. I want to make people feel things.
If you can have the power to share anything with the world, what would that be?
Knowledge of self, your surroundings, and the spaces you may come to be. There’s a great power in knowing. Education and knowledge are one of many keys to freedom.
What are your goals for the near future and do you have any exciting project you want to share with us?
As for the near future, my goals are just to con tinue to improve within my craft. To reach high er, to dream bigger in hopes that others find that they can too.