BY DANIELE DONATI
Jan. 2022 Vol. 365365 Playing Special Styleswith
MODE Ces chignons destars qui inspirent...nous TOUT CE QU'IL FAUT THE FAIRYof PEACOCKSTHE IN THE ARMS OF RED CALM STARRINGENCHANTRESSLORELEÏPHOTOGRAPHED BYLUISA MARIE LEHMKUHL STARRING AINURPHOTOGRAPHEDALBINABYTOTAYEVA
STARRING ELEONORA UTINI PHOTOGRAPHED
Even though we cannot control what is going to happen with us and our lives, we can train our minds to see the good in the situations we’ll be fac ing in the next months. To start the year with the right mindset is the best way to keep ourserlves to gether – even if we might go through some not-soideal things – and that’s all I wish for me, for you and for us in 2022.
MALVIE MAGAZINE* Contents MALVIEmag.comOurNEWwebsite ValentinafromLetter ONE OF THE BEST NEW MAGAZINESFRENCH6874
I believe we all have high expectations for this year. And that’s a good thing. The world has been through a lot and so did we, so we deserve to feel a little hope and to be positive. That’s what the New Years are for, right?
It’s going to be a great year because we’re going to make it a great year.
We’ll find the motivation to follow our dreams, to reach our goals and maybe even to start something that may seems like a wild idea – those are actual ly the best ones.
Valentina Roque Fashion Journalist
JANUARY FRONT COVER BACK COVERFOLLOW INSTAGRAMONUS @MALVIEMAG 1205 286422 58 36 2022 *The Artist Edition is a showcase volume. 46 52
Valentina Roque @valentinaroque EMAIL: valentina@malviemag.com
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Photographer: Tasha Cherkasova @tasha.perm Model: Ekaterina Minibaeva @gmodelsperm @katrine_0503 Makeup Artist/Hair Stylist: Julia Kopytova @juliakoputova_mua
8 The Artist Edition | January 2022
Photographer/Creative Director: Haidar Salman @World Management @mr.hstudios Model/Makeup Artist/Hair Stylist: Mercy Ndabene @mercymaddox Retoucher: Anastazja Tomai @retouch.retusz Retoucher: Julia Ch Retouch @retouch.juliach Fur Jacket: Simons
Dress: World International
Dress: International
World
Jacket: Simons
FRENCH FASHION AND BEAUTY MAGAZINE
Fur Jacket: Simons
Jacket: Simons
Custom-made clothes
Traditionally, people started wearing customised clothing as the availability and accessibility of readymade brands were limited, since readymade clothes were considered fancy and desireble because of their high price and less usage. Howe ver, as times changed, readymade clothes became more and more popular among people because they became cheap and easily available – the exact opposite of what it was before. With the readymade clothing business gaining this much popularity and utilising the economies of scale, demand started shifting towards it.
A COMEBACK THAT WE’RE ALL LOVING TO SEE
Photographer: MouyalHervé @herve_mouyal_photographer
Artist:Makeup SchneiderJeanne @jeanne.schneider_mua
As we watched it happen, we noticed that this big turn in the liking and demand for readymade clothes have not come on its own. This big shift can principally be attributed to the major modifications in business plans made by readymade brands, which then rightly ap pealed to customers. This included incre asing the variety of designs, reducing the prices, and quickening the processes involved in the apparel ma nufacturing process. To bring this change, the raw materials were sourced from near by locations, and the clothes were stitched in a mass-producing factory unit that we now know as fast-fa Asshion.the readymade clothing industry sur ged, the customisation clothing industry went downhill when a majo
Model: HollandeLola Paris@Studio@lolahollande
Valentina Roque
times have witnessed a considerable comeback for the customised clothing industry. The prices of readymade clothing, especially designer items have sur ged drastically over the decade, but the de mand and needs of the public have remained constant. Thus, in today’s day as we live in the age of fashionistas, an increasing number of people are looking to get their hands on their desirable designs and fits at economic prices. Ironically, these people are now turning to wards customised clothes.
Article by
rity of people who used to buy custom-made fits started finding customisation of clothes excessively time-consuming and expensive in the wake of the newly available readyma de apparel. This extensive shift in demand resulted in the industry phasing out of the market little by little with time till tailor-made garments became a thing of luxury, meant only for small, concentrated sections of the society. It didn’t take long till bespoke were considered something that only the rich co uld afford, which made it a lot less popular and
However,available.recent
Thedays.trends
The clothing and fashion landscape has been changing constantly over the last few decades – and we’re not at all mad about it. The industry has gone from be ing customised clothes centred to ready made fittings taking their stead to bespo ke clothing gradually making its way back to the throne - and hopefully sticking to it as it gives us the possibility of making our clothes look a lot more like ourselves, and not just one more person on the crowd, which is exactly what the new generation of the fashion pack is looking for these
Another thing to take into consideration is that with technology and digitisation at an all -time high, bespoke clothing has also made its mark on the internet as the number of online options for tailor-made clothes have become higher. Digital marketing and quick delivery services too have added to the gro wth. Lastly, the immersive technologies that are fast infesting the world are too playing a crucial role in this great comeback. Now pe ople can ‘try on’ tailor-made clothing before even placing the order by using 3D customi sation apps and websites that are prevalent these days. The trial option not only assists the customers but also provides insights to the maker of the clothes who can then do a better job of making clothes suiting needs of the customer. The fact that all these proces ses are conducted online makes them com pletely contact-free which is just the cherry on the top of the consumer’s cake.
and customer preferences that have dominated the fashion arena have kept on altering every now and then and are principally responsible for the se veral dynamic shifts that are constantly happening in the industry. Basis the cur rent trends, the industry is now escalating fast in the direction of bespoke clothing and is expected to continue in that direc tion for the foreseeable future. As far as we can see and predict, it’s not hard to say that custom fit clothing is now the fu ture of fashion.
@vladpopovartPopovVladPhotographer: @Dianashemetova2ShemetovaDishaModel: @LizzibeautystylePetrichenkoElizavetaArtist:Makeup @vic_andyТереховаАннаDesigner:Fashion Si.bazaartDesigner:Jewelry
Photo:@besstrashnayaModel:@bondarvladStylist:@ksenia_oksiMUA:@irinazueva_stylist
Photographer: @nekrasova.photos Model:Assistant:Retouch:MUA:@palina.yeustafyeva@skobel_makeupStyle:@mankastyleStudio:@kapselstudio@k.a.retoucher@kari_berdnik shoes:Dress:Wardrobe:Zarafurcoat:H&MZara
Photographer: Marcin Danielewicz @m.danielewicz Model: Julia Lukiewska @julia_lukiewska Makeup Artist: Marta Domzalska @martadomzalskamakeup
Racism goes against everything we believe here in MALVIE
Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate.
As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice.
You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise.
You are not alone!
We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.
Photographer: Daniele Donati @__daniele_donati__ Model: Eleonora Utini @fashionmodel.it @eleonora_utini Makeup Artist: Rebecca Sorbi @rebeccasorbi_mua Fashion stylist: Benedetta Cecere @benedetta_cecere Accessory Designer: Patrizia Fabri @patriziafabrihats
FRENCH FASHION AND BEAUTY MAGAZINE
editorials.well-executed
The Main ISSUE is a and UNIQUE ISSUE that contains the most creative and
SINGLE
www.MALVIEMAG.com/submissionsNOW!WorkYourSUBMIT Photographer/Retoucher: Yury Romanov @yury_romanoff Stylist: Olena Romanova @helena.romanova.tm Makeup Artist/Hair Stylist: Julia Dzhulay @juliadzhulay Model: Viktoria Apanasenko @crystal.viktoria
Photographer: Luisa Marie Lehmkuhl @luisa.lehmkuhl_fotokunst Model/Fashion Designer: Loreleï Enchantress @lorelei_enchantress
48 The Artist Edition | January 2022
51The Artist Edition | January 2022
@karl_fashion_photographer Makeup Artist/Hair Stylist: Corinne Morgan @_splashofbeauty_ Model: Viviane Davis @dark_chocolate_10_10
Photographer: Karl Lee
55The Artist Edition | January 2022
FRENCH FASHION AND BEAUTY MAGAZINE
Photographer/Retoucher/Creative Director: Angelika Bergerioux @angeliqueportraitphotography Model: Anya Kanyuka @anyakanyuka Makeup Artist/Hair Stylist: Bella @bellamaydean
Zara,Wardrobe:LaSenza
60 The Artist Edition | January 2022
FRENCH FASHION AND BEAUTY MAGAZINE
Photographer: Sean Washington @seanwick Model: Kara Vasseur @karavasseur
67The Artist Edition | January 2022
@ppelagea
Photographer/Wardrobe Stylist/Retoucher/Creative Director: Andrei Andriukhov @andrei.andriukhov Alina Skokova @sko.lina Artist: Engelmann Polina Pelagea
Anastasia
@asia_engel Hair Stylist:
Model:
Makeup
70 The Artist Edition | January 2022
Photographer: Ainur Totayeva @totayeva.photography Model: Albina @MAG @kaisar.albina Wardrobe Stylist: Daria Eszanova @dariya_yeszhanova Makeup Artist: Anastassia @tsoyya
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